By Sandra Gutiérrez G.

Despite the dramatic production decline of Florida citrus in the past 10 years, demand for the category remains resilient and ready to support a long-awaited industry comeback.

According to Marisa L. Zansler, Director of the Economic and Market Research Department of the Florida Department of Citrus in Bartow, brand awareness has stayed consistent thanks to continuous financial efforts that support category promotion.

“The investment reinforces what the Florida Sunshine Tree stands for in the minds of consumers: quality, genuineness, freshness and a product cultivated by citrus-growing families,” the expert writes for specialized news outlet Citrus Industry.

In the past decade, Sunshine State producers have been hit on multiple fronts, including the decimating effects of greening disease and the devastation of hurricanes, resulting in lower yields and lower-quality fruit. These factors compound an already dire scenario marked by shrinking acreage and high input costs, leading to an 85 percent drop in production since 2016.

Climate change has proven an inescapable and unpredictable challenge, but the industry has been making strides in the fight against greening disease. Innovations such as new genetically modified, disease-resistant varieties and ground-breaking inoculating treatments shine a light at the end of the tunnel, setting the sector up for a comeback that, according to Zansler, consumers in the United States are more than ready for.

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AMARUMAYU partners with MOMS MEET to save the Amazon Rainforest

Moms are powerful advocates for all kinds of products in their local communities. When AMARUMAYU launched its Camu Camu and Buriti Superfruit Juices to the US market in November 2020, they recognized that aligning with Moms Meet, a national community of engaged, health-minded moms who sample natural and better-for-you products, would be a critical step in educating the conscious consumer about the AMARUMAYU Mission. An interactive educational campaign and sampling program was conducted, and proved that aside from taste, the health profile of a product and its positive impact on the environment are the two most influential factors driving Moms’ food purchasing decisions.

Over the course of five months, AMARUMAYU and Moms Meet orchestrated a series of online events and in-home sampling efforts on behalf of AMARUMAYU Superfruit Juices. To kick off the partnership, Moms Meet introduced AMARUMAYU via a Facebook Live event. AMARUMAYU then participated in the Moms Meet Virtual WOW Summit 2021, with over 1,625 attendees.

With homeschooling challenging parents like never before, AMARUMAYU recognized that Moms needed playful educational activities for their children. To that end, the downloadable AMARUMAYU Passport to the Peruvian Amazon Activity/Coloring Book provided a fun and engaging way in which mothers and children could learn about the plant life, wildlife, and indigenous communities of the Amazon Rainforest.

The Moms Meet sampling program featured approximately 15,000 group members selected from applicants who shop on Amazon and live in and around specified zip codes. After sampling, Moms and kids decided AMARUMAYU’s key strengths were taste, packaging, and its mission of sustainability. Results included:

• 95+ % of Moms rated AMARUMAYU Superfruit Juices as “Excellent” or “Good”, well above the Moms Meet comparable category norm.
• 86+ % of Moms stated that they “Definitely” or “Probably” would buy AMARUMAYU Superfruit Juices, also well above the Moms Meet average for the category.

Significant positive attributes of AMARUMAYU Superfruit Juices cited by Moms were:

• Immunity boosting.
• Contains 50X as much Vitamin C as an orange.
• Reusable, resealable, and recyclable aluminum bottles.
• Made with unique and exotic superfruits.
• Sales help prevent deforestation of the Amazon Rainforest and fight climate change.

A Moms Meet Ambassador proclaimed, “AMARUMAYU Superfruit Juices are my superpower! Both the Buriti and Camu Camu have immunity-boosting superfruits, they taste amazing, and they make any Mom feel like she can conquer the world. They are good for my body and help protect the Amazon Rainforest. And kids love the taste!”

About Moms Meet and WOW Events
Since 2006, May Media Group, LLC has helped families raise their children and enjoy their lives in the healthiest way possible. Moms Meet is a large community of authentic and engaged health-minded Moms looking to learn about better-for-you products and services that they can share with their friends and families. WOW Events are the only live and virtual events in the country connecting better-for-you brands directly with health-minded moms.

About AMARUMAYU
AMARUMAYU works in collaboration with the Peruvian Ministry of Environment and the Indigenous People’s Chamber of Commerce to sustainably wild harvest a series of amazingly health-beneficial superfruits in the Amazon Rainforest. These superfruits are then blended into immunity-boosting, antioxidant-rich, delicious, nutritious AMARUMAYU Superfruit Juices. By creating a commercial market for these superfruits, AMARUMAYU values the trees from which these superfruits are borne, protecting them from deforestation and preventing the massive carbon reserves stored beneath them from being released into Earth’s atmosphere.