As competition for consumer attention and loyalty intensifies, brands are increasingly turning to packaging to achieve differentiation on retail shelves and enhance engagement. To deliver an interactive experience to consumers before, during and after consumption, Coca-Cola has rolled out cans of Coke, Coke Zero, Fanta and Sprite in Lithuania, Latvia and Estonia featuring Reveal temperature sensitive inks.

The result of collaboration between Crown Bevcan Europe & Middle East and Chromatic Technologies Inc. (CTI), Reveal inks allow graphics to change to ‘reveal’ specific imagery and messaging during consumption. Two thermochromic inks appear at the same time when the can is cold, but as the cold product is consumed, one ink disappears. This technology provides one ambient ‘original’ image, one ‘cold’ image and as the consumer drinks the contents of the can, a third image appears, offering the perfect vehicle to hide a message.

Coca-Cola featured four specific messages – one per brand – to engage with its customers in a fun, unique manner. Cans are decorated to include either a person or cartoon-style animal, from which a speech bubble emanates to hold the thermochromic messaging which appears when the can is chilled. An interactive quick response (QR) code beneath the image links to exclusive video content, driving traffic to the brand’s website.

The application represents the first commercial use of Reveal inks.

Sonoma Brands, a consumer products incubator and venture fund founded by Jon Sebastiani, announces its launch of ZÜPA NOMA: a single-serve & family sized chilled vegetable soup. “Whole without the bowl,” ZÜPA NOMA offers a convenient, on-the-go meal replacement or snack and made its west coast launch on July 1 in the Pacific Northwest, Northern, and Southern California in select retailers such as Sprouts.
Sonoma Brands launched in January 2016 as Sebastiani’s next endeavor following the acquisition of KRAVE Jerky by The Hershey Company. ZÜPA NOMA marks the first brand to launch under the Sonoma Brands incubator umbrella.

“Sonoma Brands’ mission is to push boundaries, invigorate dormant categories and adapt to ever-changing consumer needs,” said Founder of Sonoma Brands, Jon Sebastiani. “The $8 billion soup category is ripe for disruption and we believe that ZÜPA NOMA will revitalize the category with innovation, fresh ingredients and flavor that deliver a liquid feast. Growing up in the rich agricultural community of Sonoma, growing grapes, I have a deep-rooted appreciation for quality ingredients and that has influenced the high quality, organic vegetables that are found in our HPP produced fresh ZÜPA NOMA soup.”

Food blogger, cookbook author, wife and mother, Ayesha Curry, and professional triathlete and Ironman champion, Meredith Kessler, are joining forces with ZÜPA NOMA to encourage consumers to avoid sugary pressed fruit juices and “DRINK YOUR VEGGIES.” With their busy schedules, both Curry and Kessler appreciate ZÜPA NOMA’s great taste and nutrition on-the-go.

“In my kitchen, I love having the freshest and highest quality ingredients to cook with and I am thrilled to partner with ZÜPA NOMA, whose approach is the same,” said Ayesha Curry. “ZÜPA NOMA is made up of the best, organic, whole vegetables and other healthy ingredients that deliver incredible flavor and nutrition, while offering a super convenient meal or snack that fits into my busy life.”

“When I’m training, healthy eating and convenience are top-of-mind,” said Meredith Kessler. “I love that ZÜPA NOMA is a grab-and-go meal replacement or snack that offers all of the nutrients I need, as well as great flavor, when I’m going for a ride, swim or run. Packed with Vitamin C, it’s the perfect recovery fuel!”

The namesake of this “better-for-you” brand stems from the rich history of the region where Sonoma Brands calls home. ZÜPA NOMA comes in six flavors that honor the culinary traditions of Sonoma, including Organic Tomato Gazpacho, Organic Yellow Pepper Habanero, Organic Beet Orange Basil, Organic Tomatillo Jalapeno, Organic Carrot Coconut Lime and Organic Cucumber Avocado Fennel.

ZÜPA NOMA is certified organic, low-glycemic, nutrient dense, high in fiber and absolutely delicious. This on-the-go chilled soup is low in calories, low in sugar and offers a great source of vitamins, with powerhouse ingredients such as pumpkin seeds, olive oil, turmeric and ginger. Now available on the west coast, 12oz. bottles retail for $6.99.

For more information about ZÜPA NOMA, please visit drinkzupa.com and for more information about Sonoma Brands, please visit sonomabrands.com.