Tropicana, one of the most popular juice brands in the world, has expanded its range with the launch of two of its best sellers in smaller serve cartons in the UK market.
Voted the number one orange juice vs other leading brands in the UK, Tropicana original orange juice is now available, in two varieties – with pulp and without pulp, in a smaller portion carton for the first time. With this 500 ml beverage carton, Tropicana offers more options for consumers to experience its ‘as fresh as from the fruit’ signature taste in an increasingly diverse market.
A key trend in the UK is a progressively ageing population that is creating a shift to more households with older adults and fewer children.
„Now with our best-selling orange juice in 500 ml cartons we have created accessibility for even more UK households to enjoy the great taste, quality and refreshment of Tropicana orange juice at breakfast. This smaller format pack is designed for smaller households such as empty nesters and retirees for whom the larger pack formats of Orange Smooth and Orange Original may not meet their needs. It also allows more price sensitive shoppers to buy into the branded category in light of price inflation, putting Tropicana on breakfast tables in more household demographics.“, says Nikolaos Kokidis, Packaging Procurement Lead Europe, Tropicana.
Consistency in quality
UK consumers also ranked Tropicana highest on fruitiness, real orange flavour, and freshly squeezed taste3 and the consistency in quality is reflected in the choice of cartons for these new product presentations.
„Opting for the Pure-Pak® carton gives the brand range consistency on the shelves along with our standard carton pack and bulk formats,” adds Nikolaos Kokidis. Consumers are familiar with Tropicana as a leading juice brand in cartons for the UK market.
Cartons are fully recyclable in the UK and with new Simpler Recycling legislation from the Department for Environmental, Food & Rural Affairs4 (DEFRA) mandating liquid carton collections at household kerbside from March 2026, consumers can be confident their waste carton reaches a recycling facility.
1The New Fieldwork Company – May 2023
2Attitudes towards Healthy Eating – UK – 2024 – Mintel
3UK CATA CLT – April 2023
4Simpler recycling: workplace recycling in England – GOV.UK
Riedel, a leading juice producer in the Netherlands, continues to drive innovation in sustainable packaging by transitioning its Van de Boom syrup range from metal cans into SIG carton packs made of the packaging material SIG Terra Forest-based polymers. 95 % of this SIG carton packaging material is forest-based – including polymers linked to forest-based renewable materials via a mass balance system.
All three key raw materials of the packaging material come from certified responsible sources via mass-balance systems: paperboard is from FSC™-certified forests and other controlled sources; forest-based renewable polymers are certified according to ISCC PLUS; and an ultra-thin layer of aluminum which protects against light and oxygen is covered by ASI (Aluminium Stewardship Initiative) certification. It reduces the already low carbon footprint of standard SIG packaging material further by up to – 43 %1, as a result of the substitution of fossil polymers with mass-balanced forest-based polymers made from tall oil – a by-product of paper manufacturing. They are a move away from conventional fossil-based polymers.
Compared to other packaging substrates, e.g. made purely from metal or plastic, SIG carton packs offer a best-in-class carbon footprint based on their high share of renewable raw materials and their light weight2.
The move from cans to carton underscores Riedel’s strong commitment to reducing its environmental footprint by progressively converting the majority of its portfolio into SIG carton packs. Beyond the packaging evolution, Riedel ensures that its fruit syrups maintain their exceptional quality. The syrups contain 85 % fruit – according to Riedel the highest fruit content in the Dutch syrup market. Now, with no added sugars, they offer a healthier choice for consumers. In addition to the fruit syrups, Riedel is introducing unique green iced tea syrups in two fruity flavours in aseptic cartons, boasting reduced sugar content and fewer calories.
Riedel’s journey toward more sustainable packaging began in 2018 with the move of CoolBest and Appelsientje into SIG carton packs made of SIG Terra Forest-based polymers packaging material. This milestone laid the foundation for expanding the use of more sustainable packaging materials across its portfolio in the following years. In 2022, Riedel demonstrated bold leadership by replacing small PET bottles with SIG Smile carton packs, achieving a remarkable 75 % reduction in CO2 emissions3.
“At Riedel, we believe that every step toward a more sustainable and healthier future counts. Transitioning our Van de Boom syrup range to carton packs with SIG’s innovative packing material not only allows us to significantly reduce our environmental impact but also enables us to offer healthier choices for consumers. With our new low-calorie syrups containing less sugar, we continue to provide high-quality products that align with evolving consumer preferences.”, said Julie van Bergen, Brand Manager at Riedel.
1based on an independent ISO-compliant life-cycle assessment for SIG PremiumBloc in the Netherlands: https://go.sig.biz/l/251992/2024-06-07/7rbys4/251992/1717756941Oq0kjuGc/SIG_Terra_Alu_free_Forest_based_polymers_in_SIG_PremiumBloc_and_SIG_Ma.pdf%202
2based on independent ISO-compliant life-cycle assessments available at: https://www.sig.biz/en/sustainability/life-cycle-assessments
3according to an LCA commissioned by Riedel: https://www.riedel.nl/lca-deel-a/
SIG, headquartered in Neuhausen, Switzerland, and a global leader in aseptic packaging and filling solutions, announces the grand opening of its first production plant for aseptic carton packs in India. This EUR 90 million investment, completed in just 20 months in Ahmedabad, marks a major milestone for SIG as it strengthens its presence in one of the world’s most dynamic and fastest-growing markets.
Designed with cutting-edge technology, the plant in the state of Gujarat has an initial annual production capacity of up to 4 billion aseptic carton packs, meeting the highest environmental standards while creating more than 300 local jobs. The plant will supply SIG’s growing filler base, which serves all leading dairy and non-carbonated soft drink players in India. The official opening ceremony, held in the presence of Swiss State Secretary for Economic Affairs Helene Budliger Artieda and a Swiss economic delegation, highlights the significance of this achievement for both SIG and the Indian-Swiss partnership.
India, the world’s largest milk market and a major juice-producing country, presents immense growth opportunities for aseptic packaging solutions. With less than 10 % of its milk consumption packaged and a lack of cold chains, aseptic cartons are a safe, sustainable, and convenient solution, as they enable the long-term storage of nutritious food and beverages without the need for preservatives, energy-intensive refrigeration during distribution and storage. SIG’s new plant in India will ensure shorter delivery lead times, greater responsiveness to market demand, and enhanced support for the country’s dairy and non-carbonated soft drink producers.
Since entering the Indian market in 2018, SIG has experienced rapid business expansion, achieving robust double-digit revenue growth in 2024. This new plant positions SIG to meet increasing demand efficiently while paving the way for future growth. The SIG Board of Directors has already approved plans to invest an additional EUR 50 million in a local extrusion line, set to be operational by 2027.
As a founding member of the industry association RecyPac, Emmi is working alongside its partners to launch a nationwide circular solution for plastic packaging and beverage cartons. The solution was launched in several Swiss municipalities in January 2025, enabling the standardised collection of packaging, including Emmi branded products such as Aktifit and good day. A significant milestone has been reached in the collective efforts to achieve a circular solution in Switzerland for these high-quality recyclable materials, demonstrating the continued progress Emmi is making in achieving its sustainability goals for sustainable packaging and in supporting the circular economy.
Numerous Emmi dairy products such as Aktifit, good day and raclette are already available on the market in recyclable plastic packaging or beverage cartons. Since January 2025, consumers in the city of Bern and the municipalities of Dietikon, Greifensee, Oetwil an der Limmat and Schlieren have been the first to be able to place recyclable packaging into a standardised collection system. This marks the first major milestone in the RecyPac collection initiative’s goal to develop a comprehensive, nationwide solution for the two recyclable materials.
“The standardised collection and recycling solution for plastic packaging and beverage cartons introduces the first nationwide solution. We are continuing our pioneering work to develop a practical, everyday solution for our consumers and are committed to supporting a circular economy in line with our sustainability goals,” explains Marc Heim, Executive Vice President Division Switzerland at Emmi.
Emmi Schweiz AG is a founding member of the non-profit organisation RecyPac. This industry association focuses on the development of a recycling system that involves all stakeholders along the value chain with the aim of collecting recyclable materials nationwide and recycling them to a high standard. This will close a major gap in Switzerland’s circular economy.
With a joint investment of around EUR 3 million by Tetra Pak and Yellow Dreams, a new recycling plant is set to start operations in Ittervoort (The Netherlands) in the second half of 2025. The facility will handle the non-fibre component (polyAl) from used beverage cartons, boosting the recycling capacity in the European Union (EU).
Strategically located near the Belgian and German borders, the plant has the potential to process the entire volume of polyAl from beverage cartons recycled in Belgium and The Netherlands, and part of the volume from Germany. Featuring an annual capacity of 20,000 tonnes, this second Dutch plant complements the existing 8,000-tonne capacity at Recon Polymers’ facility in Roosendaal, marking a significant increase to the region’s recycling capacity. It also adds to the existing and well-established recycling infrastructure in the EU, where beverage cartons are recycled in 20 specialised paper mills, with polyAl currently processed by ten facilities.
Kinga Sieradzon, Vice President Collection & Recycling, Tetra Pak, comments: “We are pleased to announce this new plant, which significantly enhances the recycling capacities of used beverage cartons in the region. By collaborating with Yellow Dreams, we have the opportunity to exceed the Netherlands’ official recycling targets.1This is another milestone in our collaborative journey with all stakeholders across the value chain, to drive collection, sorting, and recycling. Our ongoing investments, up to €40 million each year globally,2 reflect our commitment to advancing beverage carton recycling and supporting sustainable practices.”
Bas Gehlen, Managing Director at Yellow Dreams, adds: “The joint endeavour of Yellow Dreams and Tetra Pak not only showcases the potential of polyAl recycling but also sets a remarkable example of the value of collaboration towards building a circular system. Through this project, we are continuing to spearhead the transformation of carton recycling, leaving a lasting impact on the environment and inspiring further the adoption of circular economy practices.”
Today, beverage cartons can be and are being recycled into valuable materials for new products wherever the collection, sorting and recycling infrastructure is in place. Therefore, expanding this infrastructure is a priority for Tetra Pak. Recycled paper fibres are used to enhance the quality of various paper products, such as e-commerce boxes and shopping bags. The protective layers of polymers and aluminium, once recycled, can replace virgin plastics or other recycled plastics in applications for injection moulding, extrusion or thermo-forming, and be used to produce a variety of goods, such as pallets, crates, outdoor furniture, flower pots and tiles.
Tetra Pak has collaborated intensively with Recon Polymers since 2019 to further develop polyAl recycling technology. The project evolved into a full-fledged commercial plant in Roosendaal, Netherlands that commenced operations in early 2021 and got an €1 million injection in 2023 in a bid to increase the capacity to 8,000 tonnes per year, therefore advancing material circularity across France, Belgium and the Netherlands. The co-investment with Yellow Dreams – which is based on the same technology, helping to transform polyAl into a range of everyday items including reusable pallets, interiors and large-format 3D printed object – represents the latest step in this journey. Once operational, the new plant will benefit several countries.
1The Netherlands’ official recycling target not only accounts for fibre recycling but also polyAl recycling. This target will evolve from 34 % in 2023 to 55 % by 2030 (source: https://www.verpact.nl/nl/drankenkartons)
2Capital and operating investments.
Elopak announced that it will further accelerate growth by expanding its capacity at the announced U.S. production plant. The new production plant situated in Little Rock, Arkansas, USA is under construction and will now include two production lines.
When announced in June 2023, the production plant included a significant investment of around USD 70 million covering land, building and equipment. State-of-the-art technology will produce Pure-Pak® cartons for liquid dairy, juices, plant-based products and liquid eggs. Over 100 permanent jobs will be created and the new production facility is expected to start production in H1, 2025.
Since this announcement, the company has sold out the full production capacity for the first production line and is experiencing continued demand. Today’s announcement of a second production line will contribute with up to USD 110 million in revenues for an incremental investment of around USD 25 million. The second production line is expected to be in production in 2026.
Thomas Körmendi, CEO says: “I am pleased to announce the expansion of the new US plant with a second production line to continue to build on and accelerate the profitable growth in the region. This is a clear response to the continued strong demand that we see for Elopak as a reliable business partner. This is a new step towards realising our newly announced long-term ambition to become a 2 EUR billion company”.
“We have sold out the full production capacity for the first production line in the new plant, further strengthening and derisking the investment case for our expansion into the US. With the construction progressing according to plan and with a continued strong demand for our products, it is time to add more capacity to better serve existing and new customers in Americas”, says Lionel Ettedgui, EVP North America.
With a joint investment of approximately EUR 29 million by Stora Enso and Tetra Pak, a new recycling line for post-consumer beverage cartons is starting operations in Poland. Stora Enso has invested approximately EUR 17 million into a new repulping line that will recover the carton fibers, and Tetra Pak along with Plastigram have invested a total of approximately EUR 12 million to build the new line. The line has the potential to triple the annual recycling capacity of beverage cartons in the country – from 25,000 to 75,000 tonnes – and provides scope to absorb the entire volume of beverage cartons sold in Poland, as well as additional volumes from neighbouring countries, including the Czech Republic, Hungary, Slovakia, Latvia, Estonia and Lithuania.
Featuring an annual capacity of 50,000 tonnes, the state-of-the-art line at Stora Enso’s production unit in Ostrołęka (Poland) handles solely beverage carton material separation, detaching fibres from polymers and aluminium. The fibres are then recycled into carton board materials, effectively contributing to material circularity by turning used paper-based packaging into new paper-based packaging materials. This new paper recycling facility is complemented by Czech company Plastigram Industries, that, together with Tetra Pak, is industrialising a solution to recycle polyAl1 into new products.
“For decades, we have been working to enhance beverage carton recycling capacity, co-investing with recyclers, technology providers and suppliers in new equipment and facilities” comments Lars Holmquist, EVP Sustainability & Communications at Tetra Pak. “In 2022, Tetra Pak contributed nearly €30 million to collection and recycling projects worldwide, with plans to go further and invest up to €40 million annually over the next years. As part of the Alliance for Beverage Cartons and the Environment (ACE), we support the industry ambition to increase the collection for recycling rate of beverage cartons to 90% and the recycling rate to 70%, in the EU, by 2030. I am very pleased to see that our collaboration with Stora Enso translates into one of the largest recycling hubs for beverage cartons in Europe, contributing to this ambition. This is also an excellent example of how systemic and collective actions can help keep quality renewable materials, like paper fibres, in the loop.”
“We are very pleased to see the results of our close cooperation with Tetra Pak, who, like Stora Enso, has the development of sustainable solutions at their core. This new modern solution marks a significant addition to European recycling capacity and a concrete step forward in the circularity of consumer packaging. In addition to complementing the current scope of our production site in Poland, the recycling facility will significantly contribute towards the recycling and waste reduction goals of the EU’s proposal for a Packaging and Packaging Waste Regulation,” says Hannu Kasurinen, EVP Packaging Materials at Stora Enso.
The new line is set to ramp up recycling of beverage cartons throughout Central and Eastern Europe, signaling the beverage carton industry’s willingness to support the circularity goals of the proposed EU Packaging and Packaging Waste Regulation (PPWR), and showcasing the pivotal role of recycling in helping the green transition of the food packaging sector. The packaging industry has already invested approximately EUR 200 million to increase the capacity for beverage carton recycling in the EU and plans to invest a further EUR 120 million by 2027.
1The non-fibre component of carton packages is known as polyAl, which designates the layers of polyolefins and aluminium being used as barrier against oxygen and humidity to protect the food content in aseptic carton packages.
Following successful commercial consumer testing in 2022, Tetra Pak and Lactogal have now launched an aseptic beverage carton featuring a paper-based barrier. This is part of a large-scale technology validation, involving around 25 million packages and currently ongoing in Portugal. Made of approximately 80 % paperboard, the package increases the renewable content to 90 %, reduces its carbon footprint by one third (33 %1) and has been certified as Carbon Neutral by the Carbon Trust™.2
Greenhouse gas emissions, food waste and plastic littering are cited as the top three environmental sustainability concerns facing food and beverage (F&B) businesses today, and this is expected to remain the case over the next five years.3 Packaging solutions like these, that expand the amount of paper and lower the carbon footprint, while ensuring food safety, can help the industry overcome these challenges.
In 2015, Tetra Pak was the first in the industry to introduce a package made fully from plant-based renewable materials – paperboard and sugarcane-based plastic. The Tetra Rex® Plant-based package, suitable for cold chain distribution, is fully renewable, and the company has delivered approximately 6.5 billion of these packages to customers around the world to date.
Now, the launch of the Tetra Brik® Aseptic 200 Slim Leaf carton with paper-based barrier, together with Lactogal, provides a package that can be distributed under ambient conditions, while hitting the 90% renewable content mark. This brings Tetra Pak one step closer to its ambition of a beverage carton made solely from responsibly sourced renewable or recycled materials, fully recyclable and carbon neutral. The company is aiming for industrial scale production of the solution by 2025.
1Certified by the Carbon Trust™ – benchmark: Tetra Brik® Aseptic 200 Slim Leaf carton package with aluminium foil layer.
2“Carbon neutral” means that, after reducing the CO2 emissions by converting the package’s fossil-based polymers into plant-based polymers to the highest possible extent, the residual CO2 emissions associated with the packaging manufacture are offset by funding Gold Standard-certified climate projects around the world.
3Tetra Pak B2B research on Planetary Challenges and their impact on F&B manufacturers’ operations (2023).
With a joint investment of around EUR 29 million by Tetra Pak and Stora Enso, a new recycling line for post-consumer beverage cartons is starting operations in Poland. The line has the potential to triple the annual recycling capacity of beverage cartons in the country – from 25,000 to 75,000 tonnes – and provides scope to absorb the entire volume of beverage cartons sold in Poland, as well as additional volumes from neighbouring countries, including the Czech Republic, Hungary, Slovakia, Latvia, Estonia and Lithuania.
Featuring an annual capacity of 50,000 tonnes, the state-of-the-art line at Stora Enso’s production unit in Ostrołęka (Poland) handles solely beverage carton material separation, detaching fibres from polymers and aluminium. The fibres are then recycled into cardboard materials, effectively contributing to material circularity by turning used paper-based packaging into new paper-based packaging materials. This new paper recycling facility is complemented by Czech company Plastigram Industries, that, together with Tetra Pak, is industrialising a solution to recycle polyAl1 into new products.
The new line is set to ramp up recycling of beverage cartons throughout Central and Eastern Europe, signaling the beverage carton industry’s willingness to support the circularity goals of the proposed EU Packaging and Packaging Waste Regulation (PPWR), and showcasing the pivotal role of recycling in helping the green transition of the food packaging sector. The industry has already invested approximately EUR 200 million to increase the capacity for beverage carton recycling in the EU and plans to invest a further EUR 120 million by 2027.2
1The non-fibre component of carton packages is known as polyAl, which designates the layers of polyolefins and aluminium being used as barrier against oxygen and humidity to protect the food content in aseptic carton packages.
2https://www.beveragecarton.eu/wp-content/uploads/2022/03/ACE-Impact-assessment-study-of-an-EU-wide-collection-for-recycling-target-of-beverage-cartons-Roland-Berger.pdf
SIG announced a BRL 10 million investment in innovative recycling technology that will enable polymers and aluminium from used aseptic carton packs to be recovered and sold separately for the first time on an industrial scale in Brazil. By expanding the range of applications for recycled materials from used aseptic cartons, SIG expects to increase their value by more than 50 %.
Innovative recycling technology
The renewable paper board that makes up around 75 % of aseptic carton packs on average can be separated for recycling in paper mills through Brazil’s existing recycling infrastructure. The polyethylene and aluminium mix (polyaluminium or PolyAl) left over from this process can be recycled into a robust material for purposes such as roofing, pallets and furniture.
SIG’s recycling plant will use innovative technology that makes it possible to separate the polyethylene from the aluminium in PolyAl to create a wider market and demand for these recycled materials. Developed over five years with project partner ECS Consulting, the new technology has already undergone a pilot project that proved the effectiveness of the chemical recycling process.
The new recycling plant is currently in construction in the state of Paraná. It is expected to begin operating in 2024 with an initial production capacity of 200 tonnes per month. Together with industry partners, SIG has also invested in a plant in Germany to separate polymers and aluminium from PolyAl that went into production in 2021.
Ethical collection programmes
Investing in new technology to create a wider market for recycled materials is an important step in increasing recycling rates for used aseptic cartons. SIG has already led the way with innovative programmes to support two other important steps: collection of used packaging from consumers and separation of that packaging to go into the right recycling streams.
SIG’s so+ma vantagens programme, run in partnership with NGO so+ma since 2018, enables people in underprivileged communities to collect loyalty points for bringing in waste for recycling. The points can then be exchanged for rewards, such as essential food products and skills training. SIG is now expanding this model to promote recycling and bring additional societal benefits to further municipalities in Brazil and beyond.
SIG also promotes public policies for selective waste collection in Brazil, and supports effective infrastructure and decent working conditions for waste collectors’ cooperatives as a seed investor in the Recicleiros Cidades programme. Set up with NGO Recicleiros in 2018, the programme is now operational in 13 municipalities and aims to reach 60 by 2027.
In Egypt, SIG is launching ‘Recycle for Good’, an innovative recycling initiative to enable direct household and food service industry collection of used aseptic carton packs through tech-based solutions. This initiative involving SIG and Tagaddod is the first of its kind in the Egyptian market.
Consumers can use a mobile app to arrange for their used cartons to be collected from their homes or workplace in exchange for rewards. The project aims to incentivise recycling of used beverage cartons, ensuring high-value resources remain in circulation while benefitting local communities.
SIG is working with Tagaddod on this project. They are leading the collection of the cartons. Tagaddod is the first company in Egypt to enable direct household and food service industry waste collection through tech-based solutions. Its app allows consumers and businesses in the food service industry to arrange collection of their used beverage cartons in exchange for rewards. The initiative uses Tagaddod’s existing logistics network, and household brand Green Pan to collect the cartons.
Recycling SIG carton packs keeps high-quality renewable materials in circulation for longer. All the materials used to make aseptic carton packs – paperboard, aluminium and polyethylene – can be recycled as valuable resources that can be used to create new products.
Only around 60% of the waste Egypt generates annually is collected currently, and less than 20% of this is properly disposed of or recycled. With no segregation of waste at household level, there is a huge need for collection initiatives such as this one.
SIG is committed to partnering with others to increase the collection and recycling of used beverage cartons, supporting the shift towards a circular economy. Recycling of packaging is an industrywide issue, and SIG partners on this with many different stakeholders, including industry peers, customers, consumers, and national and local governments. As recycling rates, regulations and infrastructure vary widely in different countries and municipalities, SIG take a tailored approach through local roadmaps in priority countries.
ACE, the Alliance for Beverage Cartons and the Environment, is pleased to announce that the recycling rate for beverage cartons in the EU281 rose to 51 % in 2019. This represents a continued year-on-year increase in the EU beverage carton recycling rate.
“We are pleased that the steady annual increase of the recycling rate for beverage cartons in 2019 surpassed 50 %,” said Annick Carpentier, Director General of ACE. “This is proof of our industry’s efforts and enhances the message that beverage cartons are recyclable and are being recycled at scale in Europe.”
Beverage cartons, made largely from renewable materials, contribute positively to a low carbon circular economy. The industry is driving beverage carton recycling across Europe, committed to efforts that support the increase of the recycling rate in all EU Member States. The industry calls on policymakers at the European and national levels to assure that beverage cartons are collected for recycling separately, and to support a collection target to ensure beverage cartons are collected for recycling.
“With an upcoming EU legislative agenda towards more sustainable packaging, the beverage carton is well positioned with a 51 % recycling rate. This is an opportunity to inform policy- makers at all levels that beverage cartons are a safe, circular and sustainable packaging solution with a low carbon footprint, and how the beverage carton you use at your table can be easily collected and recycled,” continued Ms. Carpentier.
1Data includes information from the United Kingdom, which at that time was still an EU Member State.
ACE announces that the recycling rate for beverage cartons in the EU28 rose to 49 % in 2018. This is a small (1 %), but steady increase in the EU beverage carton recycling rate from the previous year.
“We are pleased to see that the beverage carton recycling rate continues to increase throughout the EU. The year-on-year increase underscores the efforts made towards recycling beverage cartons,” said Annick Carpentier, Director General of ACE.
Some Member States reach rates above 70 %, while there is still room for increased recycling participation in other Member States.
“This is not enough if the EU wants to reach a low carbon circular economy. We call for the ambitious implementation of EU waste legislation at national level to ensure all beverage cartons are collected and recycled. We believe that the recycling rate will continue to increase thanks to our industry’s commitment to support beverage cartons being recycled, including the non-fibre components,” said Ms. Carpentier
In addition, ACE has launched a four-month campaign, “We’re not just square, we’re circular,” to raise awareness and build understanding that beverage cartons are recyclable and being recycled at scale in Europe. The campaign also aims to highlight the low carbon footprint of beverage cartons due to the renewability of materials used.
“Beverage cartons provide a double circularity, at sourcing thanks to the renewability of their main components and at end-of-life through recycling. This double circularity helps ensure that beverage cartons play a role in helping achieve a low carbon circular economy,” continued Ms. Carpentier.
The campaign website can be accessed here, from ACE’s main homepage (www.ace.be) and from the secretariat’s social media channels.
Together with the Paper Straw Co, BillerudKorsnäs has developed the first functional 180° U-Bend straw, made out of paper. The straw is made to be used for individual drink cartons such as juice, milk and water. The long term market potential as well as positive sustainability impact is extensive.
BillerudKorsnäs has just filed a patent of the U-Bend paper straw in cooperation with The Paper Straw Company, who will produce the straw in Manchester, England and in the US. The end-users will be consumers buying individual drink cartons filled with juice, milk or water. Made out of FibreForm, a uniquely shapable paper patented by BillerudKorsnäs, the U-Bend paper straw is durable and recyclable. The straw based on materials from sustainably sourced forests is also biodegradable, resulting in a positive impact on pollution and littering compared to plastic straws.
”The U-Bend straw is the first paper straw that is 180° bendable. It can be used together with existing drink packaging. Today many billion bendable straws are produced in a year which means that the potential for our business and our contribution to a more sustainable packaging world is, to say the least, considerable.” says Emma Hellqvist, Formable Solutions at BillerudKorsnäs.
At this moment, we are ready to go into industrial trials with the goal to be able to commercialise by the end of this year. The key to success lies in the efforts of innovation, collaboration and strong partnerships – in this case with The Paper Straw Co owned by Hoffmaster Group. Aardvark® Straws is part of Hoffmaster Group and will enable the production of the U-Bend paper straw for the US-market.
“We are excited to expand our line of paper straw offerings with the patent pending U-Bend paper straw.” Says Geert Pijper, Co-Founder The Paper Straw Co.
SIG is the first in the industry to enable customers to demonstrate their commitment to responsible aluminium sourcing using the Aluminium Stewardship Initiative (ASI) certification.
Added value through responsible sourcing
SIG offers the world’s first aseptic carton packs that use foil certified to the ASI standard. This add value for customers, brands and retailers by promoting responsible sourcing throughout the value chain – from suppliers all the way through to consumers.
SIG customers also have the option to include the ASI label on packs to show consumers that SIG sources responsibly the aluminium it uses in the cartons – in the same way they can already include the FSCTM label on any SIG pack to show that the liquid paper board comes from responsible sources.
First certification for responsible aluminium
SIG was the first in the industry – and one of the first companies in the world – to achieve certification to the ASI Performance Standard Material Stewardship Principle at the corporate level, together with the ASI Chain of Custody certification for its production site in Austria. The company has now extended ASI Chain of Custody certification to all its carton sleeve production sites in Europe.
The ASI certification enables companies to audit the aluminium supply chain against strict standards on a broad range of ethical, environmental and social topics. Previously, there was no such certification available to certify the ultra-thin layer of aluminium foil used in SIG packs. SIG’s ASI Chain of Custody certification has made it possible for the ASI Standard to be put into practice for the first time in aseptic carton packs.
Europe-wide ASI certification is an important step towards SIG’s target to source 100 % of its key materials from certified sources as part of its ambition to go Way Beyond Good for the environment and society.
SIG is the first in the industry to offer a market-ready alternative to plastic straws, announcing that a paper straw solution will be delivered to first customers in the first quarter of 2019.
With growing concern about the environmental impact of plastic straws, the food and beverage industry urgently needs an alternative solution. SIG’s new paper straw offers such a solution.
Nestlé is the first customer to introduce SIG’s paper straw solution and has already tested the market launch in the Dominican Republic.
Seeking a solution
SIG does not make straws, but some of its portion-size packs are designed to be used with a straw for convenience on the go and the company has been working with suppliers to develop alternatives.
Paper is renewable and recyclable. This forest-based material already makes up 70 – 80 % of SIG’s cartons on average, and the look and feel of paper also visibly reinforces its environmental credentials to consumers.
SIG worked closely with a manufacturing partner to develop an innovative and exclusive solution that makes the paper straw robust enough to pierce the closed straw hole of SIG’s aseptic cartons. The wrapper for the straw has also been redesigned to help prevent litter by remaining attached to the pack to be recycled along with the rest of the carton.
The new paper straws will be made of paperboard from FSCTM (Forest Stewardship CouncilTM)-certified forests or other controlled sources. Customers can already include the FSC label on any SIG carton and they will be able to add the label to the paper straws once the manufacturing partner has completed FSC Chain-of-Custody certification, which is expected during the second half of 2019.
The new paper straw solution supports SIG’s efforts to use more renewable materials. The initial volume of paper straws will be limited during the launch phase, as SIG ramps up capacity with its manufacturing partner. SIG is also continuing to invest in new ways to apply this alternative straw solution to a wider variety of packaging formats.
The collaboration between Elopak and Stora Enso has resulted in the launch of the first gable top carton made from natural brown unbleached paperboard, creating the Naturally Pure-Pak® carton with a highly distinctive, natural look and feel.
The new paperboard, Natura Life by Stora Enso, retains the natural brown colour of the wood fibres and has a visible fibre structure. This creates a naturally different, sustainable and authentic package that meets demands from growing trends in ethical, ecological and organic products. The natural look and feel of the new Pure-Pak® carton supports the values of organic products and brings outstanding presence on shelf.
This week Arla Foods in Sweden announced the launch of several products in its organic EKO brand range using Pure-Pak® cartons made of natural brown paperboard.
“We believe that the new Pure-Pak® carton will grab attention as it communicates organic values and is totally different to anything else in the increasingly complex chilled dairy segment,” says Anna-Karin Modin Edman, Sustainability Manager at Arla.
The Pure-Pak® carton with the new natural brown paperboard is available in 1 litre and 500 ml sizes. It runs on existing filling lines for both fresh and ESL products without modifications or changes in machine settings. The new Pure-Pak® cartons are 100 % recyclable and can be recycled through existing channels.
Ivar Jevne, Elopak’s Executive Vice President Board and Blanks Supply says: “All liquid packaging board sourced from well-managed forests is environmentally friendly, however this paperboard reaches new levels in climate responsible packaging. The innovation is the result of bringing together the best of expertise, competence and experience from our collaboration with Stora Enso. This is not just another paperboard for our Pure-Pak® cartons, but a totally new concept.”
The new paperboard is produced by Stora Enso, with the majority of fibres sourced from Swedish and Norwegian forests.
“We are happy about the cooperation with Elopak and excited to introduce the new unbleached liquid packaging board Natura Life by Stora Enso. What makes this paperboard unique is that it is brown on the inside as well as on the outside. This will enhance the organic appearance of carton packaging and make it stand out on the shelves,” says Annica Bresky EVP Stora Enso Consumer Board division.