Elopak announced that it will further accelerate growth by expanding its capacity at the announced U.S. production plant. The new production plant situated in Little Rock, Arkansas, USA is under construction and will now include two production lines.
When announced in June 2023, the production plant included a significant investment of around USD 70 million covering land, building and equipment. State-of-the-art technology will produce Pure-Pak® cartons for liquid dairy, juices, plant-based products and liquid eggs. Over 100 permanent jobs will be created and the new production facility is expected to start production in H1, 2025.
Since this announcement, the company has sold out the full production capacity for the first production line and is experiencing continued demand. Today’s announcement of a second production line will contribute with up to USD 110 million in revenues for an incremental investment of around USD 25 million. The second production line is expected to be in production in 2026.
Thomas Körmendi, CEO says: “I am pleased to announce the expansion of the new US plant with a second production line to continue to build on and accelerate the profitable growth in the region. This is a clear response to the continued strong demand that we see for Elopak as a reliable business partner. This is a new step towards realising our newly announced long-term ambition to become a 2 EUR billion company”.
“We have sold out the full production capacity for the first production line in the new plant, further strengthening and derisking the investment case for our expansion into the US. With the construction progressing according to plan and with a continued strong demand for our products, it is time to add more capacity to better serve existing and new customers in Americas”, says Lionel Ettedgui, EVP North America.
Elopak rounded off a highly successful 2023 with yet another strong quarter, delivering on the mid-term targets set by the company during its IPO in 2021.
2023 was a year of significant progress and achievements for Elopak, extending the many successes of previous years in implementing the company’s sustainability driven growth strategy. The Board proposes a dividend of NOK 1.46 per share for the year 2023, in line with dividend policy.
Fourth quarter 2023 highlights
Revenues increased by 7.5 %, to EUR 287.2 million
Organic growth was 8.4 %, or EUR 22.4 million, adjusted for currency translation effects
Adjusted EBITDA was EUR 40.0 million, an improvement of EUR 4.1 million, reflecting a 13.9 % margin
Strong cash flow generation and down-payment of debt. Leverage ratio reduced to 1.9x
Commenting on Elopak’s performance, CEO Thomas Körmendi said: “I am happy to report yet another quarter of strong performance and I am pleased to confirm that the Elopak team has delivered on all the 3-5 year targets set in the IPO in 2021.”
“I would like to say a big thank you to all our colleagues, customers, suppliers and partners for their fantastic contributions and collaboration throughout the year. We are entering 2024 from a strong position and I look forward to further strengthening our contribution to a more sustainable society while continuing to create shareholder value in the years to come,” Körmendi added.
Full Year 2023 highlights
Revenues increased by 10.6 %, to EUR 1,132.0 million
Organic growth was 9.4 %, adjusted for currency translation and acquisition effects of EUR 11.9 million
Adjusted EBITDA was EUR 170.9 million, an improvement of EUR 51.5 million, reflecting a 15.1 % margin
Adjusted profit attributable to Elopak shareholders was EUR 68.3 million, up 55 % compared to 2022
Proposed dividend of NOK 1.46 per share for the year 2023, in line with the dividend policy
Mupy, a reference brand for soy drinks with fruit juice, and SIG, a leading solutions provider of packaging for better, recently signed a partnership for SIG to provide carton packs and filling services to Mupy via a copacker.
Mupy is projecting growth for the coming years and packaging solutions from SIG will play an integral part in achieving their target of doubling turnover by 2025. Mupy, under the new management of Alexandre Moreno, had revenues of 115 million reais and produced 11.7 million liters of soy drinks with fruit juice in 2023.
In order to achieve future growth with soy and juice beverages, Mupy relies on the high speed and flexible filling machines from SIG. The efficiency rate in the production process is very high, with a waste rate of just 0.5 %. In addition, SIG’s filling machines provide maximum flexibility and make it possible to fill products of different categories and viscosities in different volume sizes on one and the same filling machine.
Mupy offers its soy and juice drinks in the flavours grape, pineapple, apple, passion fruit, strawberry, orange, and peach in two SIG carton formats: SIG MiniBloc 200 ml and SIG MidiBloc 1,000 ml.
The combination of juice and soy milk allows Mupy to diversify its product offerings within the juice or plant-based drinks category, catering to a health-conscious market while at the same time tapping into the growing demand for plant-based alternatives, thereby enhancing market competitiveness and meeting the evolving preferences of consumers.
The South American market for plant-based products has been growing in recent years, according to The Good Food Institute Brazil (GFI). The plant-based drinks market grew by 15 % in 2022 and is expected to have an average annual expansion of almost 12 % by 2027. According to data from Bloomberg Intelligence, Brazil is the largest consumer of plant-based foods in Latin America, followed by Mexico, Chile and Argentina.
Today’s consumers are seeking more balanced and nutritious beverage options. The beverage blend of soy and juice offers a unique fusion of fruity flavours from the juice, the creamy texture of soy milk and notable health benefits of soy. Soy is a rich source of plant-based protein, making the beverage an excellent option for individuals looking to increase protein intake. Additionally, soy contains essential amino acids, fiber, and various vitamins and minerals, contributing for instance to immune health. The combination of the nutritional advantages of soy reinforces the appeal of the juice for both health-conscious consumers and producers aiming to offer a wholesome beverage option.
Renata Kasahara, Head of Marketing America South at SIG: “With our agile and flexible filling system, customers are well positioned to respond efficiently to any trend that is shaping the market.”
Consumer demand for plant-based products has been driven by the search for a healthier diet and products that are more sustainable. “Carton packaging is among the most sustainable packaging options. 75 % of its composition is paperboard from renewable sources and at SIG, 100 % of the paperboard we source is FSCTM-certified. All of the aluminum we purchase for SIG aseptic carton packs is certified against the Aluminium Stewardship Initiative Standards and we produce all our cartons with 100 % renewable electricity. In other words, opting for SIG means responsibly sourced and sustainably produced packaging to meet the demands of Mupy’s consumers”, Renata adds.
With success in 2023, Mupy’s ambitions for the coming years are high. Alexandre Moreno, the company’s CEO, is optimistic about 2024: “In 2023 we grew by more than 22 % compared to 2022 and our plan is to double our turnover by 2025. For this, the partnership between Mupy and SIG is fundamental.”
SIG announces the launch of the uniquely different on-the-go carton bottle SIG DomeMini. The small-size carton pack offers all the convenience of a plastic bottle and the sustainability benefits of a carton pack.
Designed to captivate attention, SIG DomeMini encourages consumers to rethink their packaging choices, especially when it comes to sustainability. Beverage manufacturers also have the opportunity to choose a solution that puts significantly less plastic on the market and caters to the growing “paperisation” trend.
Designed for recycling, SIG DomeMini is mainly made from FSC™-certified paperboard and produced using 100 % renewable electricity. With the high share of forest-based renewable material as well as a sophisticated resource-efficient and space-saving design, SIG DomeMini comes with a number of environmental benefits compared to alternative packaging options like plastic bottles.
SIG DomeMini offers excellent ergonomic benefits to various consumers, such as travellers and commuters. The centrally positioned SIG DomeMiniCap is perfect for drinking just like from a bottle. It is easy to open and reclose. This ensures safe storage in bags, ready to drink from whenever needed.
The SIG DomeMini 12 Aseptic filling machine is capable of aseptically filling 12,000 packages per hour – in a total of seven volume sizes from 180 to 350 ml on one and the same machine with volume change in just 15 minutes. This maximises efficiency and flexibility, providing an excellent return on investment for beverage manufacturers.
The first market launch of SIG DomeMini is in China, with expansion to other countries on the way.
In June, the Swiss packaging solution provider SIG marked another milestone in its long history – 170 years of operation. Founded in 1853 and headquartered in Neuhausen, Switzerland, the company took the opportunity to look back on its impressive history of ingenuity and innovation, visit its present, and explore the exciting potential the future holds. Moreover, the event enabled customers and employees to experience firsthand what SIG stands for today and will stand for tomorrow: SIG – for better.
The first celebratory event on June 17th centered on residents from Neuhausen’s local community, who were invited to SIG’s industrial area and headquarters to explore the facility and enjoy a food festival.
On June 20th, customers from all over the world participated in an exclusive event that included a tour through the ages from SIG’s perspective and a celebratory dinner. The final event occurred two days later on June 22nd when SIG leaders arrived for an intensive two-day leadership meeting.
Samuel Sigrist, CEO, SIG: “Being in operation for 170 years is something to celebrate and it was an excellent opportunity for us to showcase the spirit of SIG to our global customers and employees. The events reinforced the fact that while SIG has evolved over time, one aspect of our company has always remained the same, our commitment to delivering better for customers, consumers, and the world.”
Today, SIG is a leading provider of sustainable, innovative, and versatile packaging solutions. The company works in partnership with customers to bring food products to consumers globally in a safe, sustainable, and affordable way. In 1906 its long journey in food packaging began with packaging chocolates.
The first beverage carton and filling machine was launched in Europe in 1930, while it was not until 1955 that Scholle, now part of SIG, invented the revolutionary bag-in-box format that transformed distribution of liquid storage.
In 1975, beverage carton provider PKL introduced its combibloc aseptic packaging and filling system. SIG acquired PKL in 1989, creating a pathway for growth in aseptic packaging. At the beginning of this century, SIG decided to focus entirely on its packaging business and has since become one of the industry’s lead players. Joining forces with Scholle IPN and Evergreen Asia in 2022 extended its range to now include fresh and aseptic carton, bag-in-box, and spouted pouches.
SIG today is a leading sustainable packaging solutions provider and the world’s only system supplier covering carton, spouted pouch, and bag-in-box. The company’s versatile technology and capacity for product innovation means customers benefit from a wide range of solutions across categories and channels, which address consumer, market, and planet needs with responsibility, flexibility, speed, and affordability.
The company is committed to working towards net positivity and has split its sustainability initiatives into four core areas: Climate+, Forest+, Resource+, and Food+. To date, this commitment has seen SIG leading its industry in responsible sourcing and sustainable innovations.
All this reflects the spirit of SIG’s brand promise, “For better”. The phrase inspires its innovation of sustainable solutions and pioneering technology, all to transform its customers’ businesses and the world for better.
The UK’s favourite squash is launching a new packaging concept, Robinsons Ecopack – a highly concentrated squash in a plant-based carton. The Britvic brand continues to create innovative products that offer consumers more squash, with less plastic.
Launching exclusively in selected Tesco stores across the nation, the Robinsons Ecopack boasts a super concentrated liquid that contains 60 serves per 500 ml carton and is made from 89 % plant-based material. Robinsons’ new packaging innovation aims to reduce packaging waste with 85 % less plastic per serve, compared to a one litre bottle of Robinsons Double Concentrate. With a higher squash concentration compared to its single or double concentrate drinks, the carton is the equivalent of three single concentrate bottles and results in significantly less packaging per serve.
Fiona Graham, Innovation lead for Robinsons, said: “As a brand, Robinsons is continuously innovating and is committed to improving the environmental impact we have. Squash is already a sustainable product due to its concentrated format. Making Robinsons available in this new format allows consumers to feel confident in the knowledge that the pack they’ve chosen has more serves, but used less packaging per serve, and can be recycled once finished. All packaging types have their own unique benefits and challenges, and we know there is currently no one ‘silver bullet.’ That said, we believe that continuing to innovate with products such as Robinsons Ecopack will bring us one step closer to a solution and provide consumers with a range of options. The brand-new Robinsons Ecopack carton will be available via Tesco to begin with, and we are excited to learn what consumers think about the new format.”
Martin Shaw, Market Unit Manager at Elopak UK & Ireland, said: “We’re happy that Robinsons have chosen our Pure-Pak carton for their super strength squash product. Our renewable and recyclable carton packaging makes a great match with their products.”
The launch marks the latest activity for the brand, following a radical rebrand earlier this year and the launch of its new £4 million marketing campaign Get Thirsty. Robinsons Ecopack is one element of Britvic’s positive packaging strategy which seeks to reduce the need for unnecessary plastic, and make sure packaging doesn’t become waste.
Since 2017, Britvic has reduced the amount of virgin plastic it uses by more than 4,000 tonnes through packaging redesign, and it continues to increase the amount of recycled packaging and sustainably sourced materials it uses across its portfolio.
Last year, the company launched the Aqua Libra Flavour Tap – a sleek tap that reduces packaging waste by 99 %. The launch followed London Essence launching the Freshly Infused fount – offering premium tonic on dispense in 1,200 outlets across the UK and cutting packaging by 96 % when compared with traditionally packaged tonic water.
Elopak has unveiled a new film examining the role of beverage cartons in providing a more sustainable future for the packaging industry. The film has been made for Elopak as part of a series presented by FoodDrinkEurope and produced by BBC Storyworks Commercial Productions called Food for Thought. The series highlights sustainable innovations in the food and drink industry that offer fresh solutions to feed the next generation.
Elopak’s film examines how cartons can provide a natural and sustainable alternative to plastic bottles. It spotlights one of the company’s most popular innovations, the Pure-Pak® carton made with Natural Brown Board. These cartons are manufactured with unbleached paper fibres, leading to a reduced carbon footprint since unbleached fibres are stronger and so less material is needed to produce the paper board.
Life Cycle Analysis (LCA) studies have repeatedly demonstrated Elopak cartons’ environmental benefits when compared to other types of packaging for liquid food1. For example, an LCA study in 2021 showed that cartons have a 60 % smaller carbon footprint than a PET bottle. This figure increases to 73 % for beverage cartons made with Natural Brown Board2.
The film showcases Elopak’s commitment to leading the plastic to carton conversion, offering consumers a natural alternative to plastic packaging that aims to leave the product unchanged and the planet unharmed.
Speaking in the film, Håvard Grande Urhamar, Senior Manager Board Development at Elopak said: “If you do something you should do it right and we know our product is the most sustainable option compared to plastic.”
The mini documentary also features Elopak’s customer Rørosmeieriet, a renowned organic dairy in Norway that offers high quality, sustainably sourced traditional products. Rørosmeieriet was the first Norwegian Elopak customer to choose Pure-Pak® cartons made with Natural Brown Board, making them an ideal collaborator for the mini-documentary.
Trond Wilhelm Lund, CEO of Rørosmeieriet, says that his company and Elopak have a shared vision for sustainability. “We want to develop Rørosmeieriet every day in harmony with nature… So when Elopak wants to take steps in the right direction, Rørosmeieriet wants to be a part of that,” he explains in a piece to camera.
Elopak, a leading global supplier of carton packaging and filling equipment, published its 2022 Sustainability Report. Successes outlined in the report include a 20 % reduction in scope 1 and 2 greenhouse gas emissions since 2020, marking significant progress towards the company’s target of a 42 % reduction by 2030. Value chain emissions (scope 3) have also been reduced by 7 % since 2020. In 2022, Elopak set ambitious targets for reaching net zero emissions by 2050, approved by the Science Based Targets initiative (SBTi).
The 2022 report was compiled in accordance with the Global Reporting Initiative (GRI) framework, ensuring a transparent and accountable assessment of the past year. It covers Elopak’s key material topics within the sustainability themes of people, planet, and profit to give a full evaluation of the company’s sustainability performance and map out future ambitions. Chief among these are plans to reduce emissions across the company’s value chain by 90 % by 2050.
Speaking on the launch of the report, Elopak’s Sustainability Director Marianne Groven said, “I am pleased that we are continuing to make great progress across several aspects ranging from employee engagement to our offering of bio-circular cartons. The approval of our net zero targets by the SBTi marks a significant milestone for 2022.”
A global pioneer in carton-based packaging, Elopak has long championed product innovation as an effective tool in boosting sustainability. In 2022 Elopak rolled out the Pure-Pak® eSense: an aseptic carton made without an aluminium layer. This results in a 50 % lower carbon footprint compared to a conventional aseptic carton and helps simplify the recycling process.
In 2022, Elopak successfully boosted the sales of its most sustainable products, increasing the proportion of fully renewable cartons for fresh milk in Europe from 18 % of sales in 2021 to 30 %. Elopak has sourced 100 % of the fibers for its cartons from controlled sources in line with the standards set by the FSC™ since 2014.
Since listing on the Oslo Stock Exchange in 2021, Elopak has pursued a strategy of sustainability-driven growth, including geographic expansion to bring its sustainable packaging solutions to more markets and customers. In 2022 this involved the acquisition of Naturepak Beverage Ltd in the Middle East; the opening of a subsidiary, GLS Elopak, in India; and a licensing agreement with Nippon Paper to distribute Pure-Pak® cartons in Oceania.
Throughout 2022, Elopak maintained its high level of commitment towards its employees, striving to promote a culture to leverage critical competencies, core values and behavior of the organisation. Despite the suffering brought by the war in Ukraine, Elopak was proud to stand by its employees in Fastiv and Kyiv and support the supply chain of essential products such as milk and baby formula within the country. In July 2022, Elopak began the process of exiting the Russian market, finalising a sale to local management in March 2023.
More broadly, Elopak has conducted a human rights risk assessment across all of its operations and business partners in line with requirements set out in Norway’s Transparency Act. In 2022, 93 % of employees took part in code of conduct training, which includes provisions on upholding human rights. The company has also rolled out its new six Golden Safety Rules, which are partially responsible for a 19 % drop in work-related injuries since 2021.
Commenting on the publication of the report, CEO Thomas Körmendi said, “Through a year marked by changing climates related to the geo-political situation, environmental concern and market fluctuations, I am very proud of the resilience Elopak has shown. We have remained as focused and dedicated as ever towards our ultimate goal of delivering sustainable packaging solutions that leave customers’ products unchanged and our world unharmed.”
SIG will construct its first aseptic carton plant in India, the world’s largest milk market, and one of the largest juice producing countries globally. The plant will be in Ahmedabad, in the state of Gujarat. SIG entered the Indian market in 2018 and has seen a rapid expansion of its business. The plant will supply its growing filler base, which now serves all leading dairy and non-carbonated soft drink players.
The investment will cover state-of-the art production capacity, for the printing and finishing of aseptic carton packs with high environmental standards. Construction will commence in Q1 2023, and commercial production is expected towards the end of 2024. Phase one of construction is expected to create around 300 jobs.
SIG will invest approximately EUR 60 million over the period 2023–2025, to reach production capacity of up to 4 billion packs per annum. Subsequent investments could increase capacity up to 10 billion packs per annum. Land and buildings will be financed through a long-term lease with an NPV of approximately EUR 30 million.
SIG announced another industry first for responsible sourcing by purchasing 100 % of the aluminium for SIG aseptic carton packs with certification to the Aluminium Stewardship Initiative (ASI) standards globally from January 2023. SIG is the only packaging provider to offer aseptic cartons with ASI-certified aluminium and enable customers to include the ASI label on its packs.
SIG has led the way in offering the world’s first packaging materials without an aluminium layer for aseptic cartons since 2010, including a full barrier solution without an aluminium layer launched in 2022. But these are not yet available in all formats and many of SIG’s aseptic carton packs still require an ultra-thin layer of aluminium foil to protect the food inside.
Through ASI certification, SIG is demonstrating its commitment to source aluminium for its packs responsibly. ASI sets leading standards for responsible aluminium production and sourcing, covering a broad range of ethical, environmental and social topics, including specific limits on carbon emissions in the production of aluminium.
By requiring all its aluminium suppliers to meet ASI standards, SIG is helping to improve performance in supply chains and drive lower-carbon aluminium production. This in turn supports reductions in the value chain carbon footprint for SIG and its customers.
With the recent appointment of Frédérique Ries MEP as rapporteur for the Packaging and Packaging Waste Regulation revision, ACE sets clear industry asks for their sustainable packaging
The Alliance for Beverage Cartons and the Environment, ACE, welcomes the appointment of Frédérique Ries MEP (Renew Europe, Belgium) as rapporteur for the Packaging and Packaging Waste Regulation (PPWR). While the beverage carton industry supports the European Commission’s vision that by 2030 all packaging should be recyclable and/or reusable – as demonstrated by the sector’s Roadmap to 2030 and Beyond – we consider the following additions to the draft legislation as essential to meet the goals of an ambitious PPWR revision and look forward to an open dialogue with our stakeholders in the EU institutions:
1. The need for a 90 % mandatory collection target
The first step to recycling is collection. The industry needs enabling conditions to ensure beverage cartons are recycled at scale by 2035. A mandatory collection target for packaging formats would provide predictable packaging waste flows that would incentivise investments in recycling infrastructure and technologies.
2. Exemption from reuse targets for microbiological sensitive products
Microbiological sensitive products that cannot maintain their qualities through the addition of preservatives (i.e. 2011 juice directive) need to be packed in aseptic packaging to maintain the hygiene and nutritional value of the product. This is especially important for products with a long shelf life. ACE believes mandatory reuse targets should exempt sensitive beverages with these specific needs.
3. Feasibility assessment of the recycled content targets for contact sensitive packaging The European Commission’s proposal defines recycled content targets for contact sensitive packaging of respectively 10 % and 50 % by 2030 and 2040. ACE members are keen to include recycled plastic in their cartons provided it is available on the market at an economically viable price and authorised for use in food contact applications. These two conditions are currently not met at scale. ACE expects that ambitious recycled content targets included in the PPWR will make market availability even more challenging, therefore, we encourage the European Commission to re-assess the availability of such recycled content prior to the enforcement of these targets.
To help mitigate the challenge of the availability of recycled content on the market, an equivalent should be established between biobased/renewable plastic content and recycled plastic content as sustainably sourced renewable materials are a low-carbon, circular and food safe solution.
4. Design for Recycling (DfR) Guidelines – need for sound, technical input by industry
DfR Guidelines are technical documents that need to be evidence-based, robust and take account of industry innovation. The beverage carton industry’s latest DfR Guidelines1 provide expert recommendations to optimise their recyclability. To ensure DfR Guidelines duly reflect in-depth technical knowledge and latest innovation, it is important to include experts from the industry and technical institutes in the development of the DfR Guidelines.
We call for The European Commission to mandate CEN (The European Committee for Standardisation) to develop the DfR Guidelines. As an alternative, the creation of a stakeholder/industry advisory body to help with the development of the delegated acts would be necessary.
Beverage cartons are a sustainable and essential packaging solution allowing the safe transport, storage and use of sensitive products such as milk, plant-based products and juice (beverage cartons pack ca. 75% of milk and 59% of juice in the EU2). Their composition and lightness allow easy transport and long shelf life. Beverage cartons have the lowest carbon footprint in their category of milk and juice as demonstrated by several LCA studies, including by NGOs.3
1 Beverage carton industry guidelines, 2022
2 Roland Berger: Impact assessment study of an EU-wide collection for recycling target of beverage cartons (2022); 2018 Liquid Fruit Market Report
3 Supporting evidence – Environmental performance of beverage cartons, Circular Analytics, https://www.beveragecarton.eu/news-and-resource-centre/publications/); ZeroWaste Europe https://zerowasteeurope.eu/wp-content/uploads/2020/12/zwe_reloop_report_reusable-vs-single-use-packaging-a- review-of-environmental-impact_en.pdf.pdf_v2.pdf?utm_source=POLITICO.EU&utm_campaign=edf8c1d17b- EMAIL_CAMPAIGN_2022_10_24_02_44&utm_medium=email&utm_term=0_10959edeb5-edf8c1d17b-190996081
You can learn more about the benefits of beverage cartons on ACE’s website.
Stora Enso and Tetra Pak are jointly examining a shared beverage carton recycling solution to meet the growing recycling need in Benelux, responding to the demand for circular paper-based packaging solutions. The joint feasibility study includes a plan for a comprehensive beverage carton recycling facility at Stora Enso’s Langerbrugge site in Belgium. Processing of the fibers would take place at the Langerbrugge site, while the polymer and aluminum barrier materials would be recycled by a dedicated partner.
Approximately 75,000 tonnes of beverage cartons are put on the Benelux market annually, a growing volume of which more than 70 % is already collected for recycling. Currently, there is no existing beverage carton recycling infrastructure in Benelux. This collaboration between Stora Enso and Tetra Pak would create a complete recycling system for beverage cartons in Benelux and surrounding regions.
Within the solution, Stora Enso would process collected beverage cartons and recover the fibers. The recycled fibers would serve as source material for producing recycled containerboard within the Langerbrugge site, delivering a fully circular solution. Tetra Pak would secure a recycling solution for polymer and aluminum materials to be processed by a dedicated partner.
The recycling project is linked to Stora Enso’s recently announced feasibility study to potentially convert one of the Langerbrugge site’s paper lines into a high-volume recycled containerboard line. This feasibility study is expected to conclude in the first half of 2023. Upon on a decision to invest, the recycled containerboard line is expected to be in production during 2025. The joint study with Tetra Pak will follow the same timeline.
The proposed recycling line in Langerbrugge will initially process an estimated 50,000 tonnes of recycled cartons per year with the potential to increase.
“With this joint initiative, we underline our commitment to local recycling progress and improving infrastructure in Benelux, a region with high volumes of collected beverage cartons. Stora Enso is a trusted and important partner which has the know-how and experience we need in fiber recycling. Together with them, we have the potential to put in place a circular solution that helps us secure a world where a growing number of carton packages is collected, recycled and we can minimise litter” – Chakib Kara, Managing Director France & Benelux, Tetra Pak.
“At Stora Enso, we constantly pursue opportunities to deepen our commitment to a circular packaging future. Circularity advancement requires smart investments and collaboration with the right partners. By working jointly with Tetra Pak, we can simultaneously create value, enhance circularity, and grow our competitiveness.” – Markku Luoto, VP LPB Aseptic and CUK, Stora Enso.
Beverage cartons contain high-quality fresh fibers that are an excellent source material for producing recycled paper containerboard. The Langerbrugge site offers a strategically important location to enable a local paper-based packaging circularity solution. Further, beverage carton collection for recycling is already advanced in Benelux.
Elopak announced the market roll out of the Pure-Pak® eSense carton: a more environmentally friendly aseptic carton made without an aluminium layer.
Designed using technology from our fresh portfolio, as well as our traditional sustainably sourced paperboard, the Pure-Pak® eSense carton is aluminium-free and instead made with a polyolefin blend barrier. This results in up to 50 % lower carbon footprint than a standard Pure-Pak® aseptic carton and full recyclability.
With no aluminium layer, the Pure-Pak® eSense carton unlocks the potential to be fully renewable. It also simplifies the recycling process as the new polyolefin structure enables a one operation separation of the fibers and the polyolefin layers, and the polyolefin material does not contain value reducing elements. Furthermore, the carton is designed with easy folding crease lines, which help consumers to empty all the product inside before folding the carton for more convenient recycling while reducing food waste.
The Pure-Pak® eSense carton is suitable for both low and high acid food & beverage products, including milk, juice and plant-based drinks. The innovative new barrier replaces the aluminium layer while still retaining the classic rigidity of a carton.
The Pure-Pak® eSense carton is available in 500 ml, 750 ml, and 1 l sizes, with 1.5 l, 1.75 l and 2 l and US relevant sizes to be introduced at a later stage. The carton will be available with a range of compatible aseptic caps, as well as a cap-free easy-opening feature which reduces plastic consumption and lowers the carbon footprint even further.
Customers can also opt for polyethylene based on feedstocks from second generation renewable sources, or a carbon neutral version of the Pure-Pak® eSense carton, where the remaining emissions are offset through Elopak’s verified CarbonNeutral® packaging program.
The new caps, introduced by BBL in Ireland, Cido Grupa in the Baltics, LY Company Group and Lactalis Puleva in Spain and Weihenstephan in Germany, have been designed to prevent litter and accelerate transition to renewable materials.
Joining forces with leading beverage producers, Tetra Pak is launching tethered caps on carton packages. Marking a significant milestone in the company’s long-term work on design for recycling, five new tethered cap solutions are currently being introduced across Ireland, the Baltics , Spain and Germany in different product categories – a market first for these geographies. As part of a wider programme, this development paves the way for Europe-based customers to stay ahead of schedule and meet the Single Use Plastics (SUP) Directive coming into force by 2024.
Julia Luscher, Vice President Marketing, Tetra Pak, comments: “We are delighted to be supplying a number of customers with tethered cap solutions, helping them to ‘walk the talk’ towards their sustainability ambitions. Understanding our customers’ needs and having collected consumer insights through multiple pieces of research across various markets, our new tethered caps have been designed to enhance convenience. For instance, they are easy to open and re-close for subsequent consumption, while featuring carefully sized diameters for smooth pouring and drinking.”
Tethered caps play an important role in preventing litter, as the cap will stay attached to the package. They could also help reduce the carbon footprint of the carton when they are chosen by food manufacturers as plant-based options, made from polymers derived from responsibly sourced sugarcane, thereby increasing the renewable content of the package. Additionally, a majority of Tetra Pak’s tethered cap portfolio features a reduced amount of plastic. Depending on the various solutions, the company achieved a plastic content reduction ranging between 7 % and 15 %.
Marco Marchetti, Vice President Packaging Materials, Sales and Distribution Solutions, Tetra Pak, adds: “Starting with these five new introductions, we are planning to equip approximately 300 packaging lines with tethered caps in Europe by the end of 2022. Considering the scale of change required across the value chain, early collaborations like these are putting the food and beverage industry on a fast track to accelerate the transition to a low carbon circular economy.”
In May, Borrisoleigh Bottling Ltd (BBL) is set to start commercial production of the new plant-based C38 Pro tethered cap on Tetra Top® 330 and Tetra Top® 500 carton packages. Based in Ireland, BBL is an experienced and awarded water producer, who’s seeking ‘to lead the industry towards a more responsible and sustainable future’.
The new HeliCap 26™ Pro closure – on a Tetra Prisma® Aseptic 1000 Square package – is being tested since February 2022 in the Baltics with Cido Grupa, who is leading the juice segment in that region since many years and exporting its products to over 20 countries across the globe.
In Spain, LY Company Group – that is driving the growth of carton-packaged water in the country, with the mission of ‘reaching a turning point in which both society and companies are aware of the importance of choosing sustainable packaging for the conservation of the planet’ – will soon start commercial production of the new plant-based DreamCap™ 26 Pro closure on a Tetra Prisma® Aseptic 330 Square package.
In the same country, Lactalis Puleva – part of the Lactalis Group, a world leading dairy company – has chosen to test the new HeliCap™ 23 Pro closure. The cap, in its plant-based option, has been applied to Tetra Brik® Aseptic 1000 Slim packages for the brand Lauki, on shelf since March this year.
Weihenstephan, one of the oldest and most popular German dairy brands, will soon test the production of the new LightWing™ 30 closure, on a Tetra Brik® Aseptic 1000 Edge carton.
The company has also heavily invested towards an improved manufacturing experience for customers. Tetra Pak’s new high quality, automated production lines for tethered caps utilise Artificial Intelligence technology for increased efficiency.
Marchetti concludes: “We are on a journey towards creating the world’s most sustainable food package, a carton that is fully made from responsibly sourced renewable or recycled materials, is fully recyclable and carbon-neutral. We are ramping up investment in the development of alternative solutions across our packaging portfolio such as tethered caps and other drink-from systems, to reduce littering while increasing the renewable share of our cartons.”
“In total, we are investing around EUR 400 million in the development and roll-out of tethered cap solutions, including a EUR 100 million investment last year in our Châteaubriant plant in France to accelerate the production of tethered closures. By working seamlessly across multiple project streams and covering approximately 40 different packages with tethered caps, we expect to sell over 1.5 billion such closures by year end.”
In the Netherlands, Lipton Ice Tea, a leading global ice tea brand, has made the decision to switch to SIG aseptic carton packs with SIGNATURE FULL BARRIER packaging material, where all the polymers used are linked to certified forest-based renewable materials via a mass-balance system. This decision by Lipton Ice Tea, a Unilever brand, is an important step and contributes to the bigger Unilever sustainability goal of becoming fully net zero by 2039. The switch to SIGNATURE FULL BARRIER is also a significant step forward on Lipton’s commitment to contributing to the circular economy and becoming a fully circular brand.
Lipton has been appreciating the benefits of SIG aseptic carton packs in the Netherlands for many years and its ice tea will now use carton packs with SIGNATURE FULL BARRIER from May 2022. With around 20 million packs sold yearly, this important next step matches the brand’s strong sustainable ambition and meets the demands and expectations of Dutch retailers and consumers.
Lipton, who is committed to using the most sustainable packaging solutions, has chosen SIG’s combifitMagnum 1,500 ml carton pack with SIGNATURE FULL BARRIER. Carton packs with SIGNATURE FULL BARRIER reduce carbon footprint compared to a standard pack*, as a result of the substitution of fossil polymers with mass-balanced plant-based polymers made from tall oil – a by-product of paper manufacturing. All three key raw materials come from certified responsible sources via mass-balance systems: paperboard is from FSC™-certified forests and other controlled sources; forest-based renewable polymers certified according to ISCC PLUS; and an ultra-thin layer of aluminium which protects against light and oxygen is covered by ASI (Aluminium Stewardship Initiative) certification.
Tetra Pak, in partnership with Elvir, a subsidiary of Savencia Fromage & Dairy – a world leading milk processor – has become the first carton packaging player in the food and beverage industry to launch a cap using certified recycled polymers.
This move marks a key step in both companies’ progress towards circularity. By helping to find an economically sound use for plastic waste and responsibly sourcing raw materials, Tetra Pak and Elvir continue to minimise their dependency on virgin, fossil-based resources.
Elle & Vire chose the HeliCap™ 23 cap solution to complement its cream products, which are distributed in Tetra Brik® Aseptic 1 l Slim carton packages. This one-step resealable screwcap is manufactured at Tetra Pak’s Châteaubriant plant in Loire-Atlantique, France – a site that has been awarded the Roundtable on Sustainable Biomaterials (RSB) Advanced Products certification and boosted by a EUR 100 million investment to accelerate the transition to the production of tethered caps. The HeliCap™ 23 cap offers consumers ease of opening and features a clearly visible tamper evidence ring, providing reassurance that the product hasn’t been opened before.
The new caps using attributed recycled polymers are manufactured under the RSB chain of custody attribution method. This means that the plastics are made of a mix of recycled and non-recycled materials, with the corresponding mass of recycled materials tracked throughout the Tetra Pak supply chain. This is verified by a third-party auditor according to the RSB Chain of Custody Procedure, which forms part of the RSB Advanced Products certification.
Elopak, a leading global supplier of carton packaging and filling equipment, has been awarded a platinum rating for its sustainability performance by EcoVadis, the world’s largest and most trusted provider of business sustainability ratings. This achievement places Elopak in the top 1 % of companies evaluated across all industries.
EcoVadis is a trusted sustainability ratings provider, with a global network of more than 75,000 rated companies. They assess sustainability performance; how well a company has integrated the principles of CSR into their business and management system. The methodology covers 21 criteria across four themes of environment, labour & human rights, ethics, and sustainable procurement. It is built on international sustainability standards, such as the Global Reporting Initiative, the United Nations Global Compact, and the ISO 26000.
Carbon neutral since 2016, Elopak was one of the first companies to sign up to the Science Based Targets initiative to keep global average temperature rise below 1.5 °C in 2019. In line with this commitment, Elopak has pledged a 55 % reduction in internal GHG emissions by 2030 and a 16 % reduction in emissions across the value chain by 2030 from a 2017 baseline. In 2021, Elopak joined the United Nations (UN) Global Compact as a participant in recognition of its commitment to advancing sustainability and working collaboratively in pursuit of the UN Sustainable Development Goals.
Pro Carton, the European association of carton and cartonboard manufacturers, announced Winfried Muehling as new General Manager – following the recent retirement of Tony Hitchin.
With almost 30-years’ experience working in the global packaging and FMCG industry, Winfried Muehling has held managerial positions in the chemical, food and beverage and capital equipment sectors, demonstrating a passion to bring stakeholders along the value chain together and to deliver consistent commercial and operational excellence.
His previous roles include, Vice President Corporate Accounts at Ecolab, Sales Director for MM Board & Paper, Vice President Sales Management at Tetra Pak, and most recently at Amcor as Global Key Account Director, based in Singapore.
Elopak is reinforcing its presence in growth markets and investing in profitable growth with the acquisition of Naturepak Beverage Packaging Co Ltd, the leading gable top fresh liquid carton and packaging systems supplier in the MENA region.
Elopak ASA has signed a Share Purchase Agreement to acquire 100 % of Naturepak Beverage from Gulf Industrial Group Company Plc and Evergreen Packaging International LLC, a wholly owned subsidiary of Pactiv Evergreen Inc.
Naturepak Beverage is the leading provider of fresh liquid carton and packaging systems in the MENA region with local production facilities in Morocco and Saudi Arabia, which will be integrated into Elopak’s global production network. Present in 16 countries, Naturepak Beverage has an annual production capacity of 2.7 billion cartons across various product sizes and its customers are global blue chip FMCG players and strong regional champions.
The acquisition will reinforce Elopak’s position in the region and is an important milestone in management’s ambitions to target 2-3% organic revenue growth, deliver inorganic opportunities and grow its global footprint by entering new geographies.
Commenting on the acquisition Thomas Körmendi, Chief Executive Officer of Elopak, stated: “This transaction represents an important part of the growth ambitions we outlined to our shareholders during our IPO this year. I am proud to take ownership of what we deem to be one of the highest quality assets in the region and to welcome the employees of Naturepak Beverage to the Elopak family. By establishing a presence in Morocco and Saudi Arabia we can access important growth markets and deliver Elopak’s brand portfolio to key local and international players. The transaction reflects our strong commitment to growth in the Middle East and Africa”.
Following the acquisition, Naturepak Beverage will be rebranded and incorporated under the Elopak name. The acquisition provides a strategic customer base in the fresh beverage carton segment, primarily in Morocco in fresh dairy, and gives access to growth markets in an attractive region.
Going forward Naturepak Beverage’s client base will have access to a wider fresh and aseptic product portfolio and innovative, sustainable packaging solutions developed by Elopak, with Elopak leveraging its Pure-Pak® carton portfolio and utilizing its technical expertise to drive further growth across products, segments and markets.
An SIG-backed beverage carton recycling project has won a A$1.74 million grant from the Federal and New South Wales (NSW) Government towards setting up a A$5 million facility that will turn post-consumer beverage cartons and paper cups into high performance building material. The project is funded by the Australian Government’s Recycling Modernisation Fund and the NSW Government’s Waste Less, Recycle More initiative.
The Australian and NSW Governments and the companies behind the project expect the facility will create confidence in a new market for recycled construction materials, similar to roads made from recycled glass, and enable more packaging to become 100 per cent recyclable, in line with Australian national packaging targets.
The project is the first collaboration between SIG and Tetra Pak in Australia under the umbrella of the Global Recycling Alliance for Beverage Cartons and the Environment (GRACE) and is a joint initiative with saveBOARD and its supporters Freightways and Closed Loop.
The Australian Packaging Covenant Organisation (APCO) says this is a fantastic step forward for beverage cartons and for the brands and consumers that use this important type of packaging.
saveBOARD co-founder and Chief Executive Officer Paul Charteris says making high-performance low-carbon building materials using 100 % recycled materials from everyday waste is a game-changer that will transform the construction industry in Australia.
The first Australian saveBOARD plant will reprocess liquid paperboard beverage containers, including both aluminium-lined aseptic packages and non-aluminium-lined containers collected through the container deposit scheme and coffee cups collected through the ‘Simply Cups’ recycling program. It will also source material from document recycling company Shred-X.
Together with supplementary material from industrial processes, these items will be used to manufacture high-performance low-carbon building products to substitute plaster board, particle board, and oriented strand board (OSB) that can be used for interior and exterior applications.
The saveBOARD process uses heat and compression to bond materials, eliminating the need for glues or other chemical additives, to produce a clean product with zero volatile organic compounds (VOCs), suitable for use in homes and commercial buildings.
EXTR:ACT, the European platform to improve and increase the recycling of beverage cartons and similar fibre-based multi-material packaging in Europe, is pleased to provide an update on the successful and innovative steps taken by different companies to recycle the non-fibre components of beverage cartons throughout Europe. As of today, the below projects allow roughly 50,000 tonnes of non-fibre components of beverage cartons to be recycled annually.
EXTR:ACT expects ongoing activities in recycling to separate the valuable non-fibre components (so-called PolyAl rejects) from beverage cartons after having gone through the process of fibre extraction in the paper mill. The current European projects for PolyAl-recycling include:
Ecoplasteam’s recycling plant in Italy
ReconPolymers in the Netherlands
Plastigram in the Czech Republic
Palurec in Germany, which is operated by the beverage carton manufacturers.
“With these projects, roughly 30 % of the European volume of these PolyAl rejects will now start being recycled in new material cycles, where, for example, the recovered plastics and aluminum can be used in different applications as a substitute for virgin material,” said Michael Brandl, Managing Director of EXTR:ACT. “Further expansion of these processing options is expected for the near future, underscoring the investment and innovative solutions being explored to ensure that the beverage cartons placed on the EU market remain the most sustainable packaging solution as outlined in the industry’s 2030 Roadmap.”
The recycled plastic components can be used in products such as plastic pipes, boxes or panels, while the aluminum will be compounded and used in products such as motorblocks, metallic varnish, and other materials.
The Roadmap, launched by EXTR:ACT’s industry partner ACE (The Alliance for Beverage Cartons and theEnvironment), highlights the industry’s commitment to having 90 % of all beverage cartons collected for recycling, and to have at least 70 % of all beverage cartons recycled by 2030. The Roadmap also outlines the industry’s commitments and targets for delivering the most sustainable packaging for resilient food supply systems which is renewable, climate positive and circular. The continuous expansion of recycling capacities will further strengthen the positive contribution of beverage cartons to the environment.
ABOUT EXTR:ACT Founded in 2018, EXTR:ACT is the European platform dedicated to increase the recycling of beverage cartons and similar fibre-based multi-material packaging. Focused on the technical process of such multi-material recycling from start to finish, EXTR:ACT works with the entire value chain to ensure that multi- material packaging is designed with the life cycle in mind and is able to be collected, sorted, recycled and reused in varying markets.
Tetra Pak announced it is ready to deploy its portfolio of tethered cap solutions. The portfolio brings numerous benefits to food and beverage manufacturers and consumers, as the company builds on its vision of the most sustainable food package. These benefits include minimising litter, as the cap will stay attached to the package. The carbon footprint can also be reduced because the company’s tethered caps are planned to become available as a plant-based option, therefore increasing the renewable content of the package.
In tandem, the company is accelerating the expansion of its paper straws offering to ensure further renewable and low carbon materials across the range of packaging solutions. The aim of this is to address a broad range of customer sustainability needs without compromising on food safety, while still delivering on the end-user drinking experience.
Lars Holmquist, Executive Vice President Packaging Solutions and Commercial Operations, Tetra Pak, says: “These are key milestones in our journey towards the world’s most sustainable food package: a carton that is fully made from renewable or recycled materials, is fully recyclable and carbon-neutral. We consistently strive to deliver products and services that adds value to food and people while protecting the planet. Our promise, ‘PROTECTS WHAT’S GOOD™,’ allied with this strong purpose means we are providing customers with innovative products that also meet the rapidly changing demands of society.”
Tetra Pak’s tethered caps and paper straws developments mark the latest additions to its range of responsible end-to-end solutions, allowing manufacturers to achieve their ambitions in three essential areas – food safety, food waste and the environment – simultaneously.
Holmquist continues: “Approximately 32 % of all plastic packaging is not collected and plastic can take hundreds of years to degrade[1]. We focus on recycling by design, committing to invest approximately € 100 million per year over the next 5 – 10 years to develop more sustainable packaging solutions. This includes alternatives to replace fossil-based plastics and avoid littering, as well as maximising the use of renewable, responsibly sourced materials in our packages. Addressing people’s needs for recycling is a critical component for not only becoming more sustainable but making food more available and safer for all consumers.”
These steps are also central to ensuring that Tetra Pak’s customers in Europe will be ready to comply with the Single Use Plastics (SUP) Directive, an integral part of the wider approach announced in the Plastics Strategy and an important element of the EU Circular Economy Action Plan[2].
With this in mind, Tetra Pak has accelerated innovation in the caps domain. Holmquist adds: “The significant challenge of deploying tethered caps is the scale of the change that this brings across the value chain. If we look at Europe alone, more than 1,000 packaging lines supplied by us will be potentially transformed, translating into over 20 billion packages which are expected to be converted. All of that in three years, while minimising impact on our customers’ operations, optimising the consumer experience and contributing to both minimising litter and creating a carton package with increased plant-based and recycled content.”
Tetra Pak is progressing on this complex journey by working seamlessly across various project streams. Overall, this covers approximately 40 different packages with tethered caps. Those caps are all planned to become available as a plant-based option. The first one to be released on the market is the HeliCap™ 26 Pro closure. This product features a new screw and flip concept with a self-locking hinge, securing food protection while providing convenience for in-home consumption. Its opening and closing mechanism has proven popular with consumers, demonstrating that the solution is delivering further benefits in addition to meeting legislative requirements[3].
Holmquist concludes: “We won’t stop here. We are continuously innovating our sustainable openings offering. We envision a world where carton packages never become waste and where every carton is collected and recycled.”
[1]Source: Ellen MacArthur Foundation, https://www.ellenmacarthurfoundation.org/ [2]Main objective of Directive 2019/904 is the prevention and reduction of marine litter from single-use plastic items. The implementation of this directive into EU member states’ national legislation will lead to a ban of selected products from the market, whenever affordable alternatives are available, among other measures. While bans on plastic straws will come into force by July 2021, EU-based beverage producers, retailers and manufacturers, as well as importers, are obliged to implement tethered caps and lids – designed to remain attached to containers – by July 2024. [3]Source: consumer research conducted in Spain, Italy and Poland in November 2019, with 300 consumers through face to face interviews, focussed on HeliCap™ 26 Pro opening on Tetra Prisma® Aseptic 1000 Square package.
SIG joins AIM-Progress to collaborate for positive impact through responsible sourcing
SIG announced it is the first in the beverage carton industry to become a member of AIM-Progress, a global forum of leading fast moving consumer goods (FMCG) manufacturers and common suppliers, assembled to enable and promote responsible sourcing practices and sustainable supply chains.
Collaborating for positive impact
Responsible sourcing has been a key pillar of SIG’s net positive ambition to go Way Beyond Good for society and the environment since the outset. This commitment is closely aligned with AIM-Progress’ focus on collaborating for positive impact through responsible sourcing, making membership a natural fit.
The goal of AIM-Progress is to positively impact people’s lives and ensure respect for human rights, while delivering value to its members and their supply chains. A priority is to build members’ and suppliers’ capability to adopt and implement the UN Guiding Principles for Business and Human Rights.
As the first beverage carton provider to join the organisation, SIG has an excellent opportunity to build strong partnerships with other members. The aim is to work together to co-create solutions and share best practices that can positively impact people’s lives and ensure human rights are respected through the supply chain.
Helping customers meet demand for responsible sourcing
FMCG brands are seeing increasing demand from consumers, investors and other stakeholders to demonstrate that they meet high ethical, environmental, labour and human rights standards – not only in their own operations, but throughout their products’ supply chain.
SIG’s solutions enable customers to clearly demonstrate that their packaging comes from responsible sources. The company has led the industry in the development and adoption of certifications for responsible sourcing for over a decade.
SIG is the only aseptic carton provider to offer packs with all three main materials certified as responsibly sourced – FSCTM-certified liquid packaging board, ASI-certified aluminium foil and ISCC PLUS-certified polymers. All three of these certifications include stringent requirements on human rights as well as other social and environmental criteria. SIG has also made a strong commitment to human rights in its business and supply chain as a signatory to the United Nations Global Compact.
About AIM-Progress AIM-Progress is a forum of leading Fast Moving Consumer Goods (FMCG) manufacturers and common suppliers, assembled to enable and promote responsible sourcing practices and sustainable supply chains. It is a global initiative supported and sponsored by AIM – the European Brands Association.
The volume of Elopak’s Natural Brown Board cartons surpassed one billion units in February 2021. The milestone is good news for the company’s sustainability efforts, as the lower CO2 footprint of these cartons means an estimated 3,000 tons of greenhouse gas emissions have been avoided as a result. The reduction in CO2 emissions resulting from the use of Natural Brown Board is equivalent to approximately 1,400 round trip flights for one person London – New York.
The news comes after Elopak recorded a significant increase in its sale of Natural Brown Board cartons in 2019, with brands responding to increased consumer interest in the environmental credentials of their products by making the transition to sustainable packaging solutions. Today approximately 20 % of the Pure-Pak® milk cartons Elopak sells in Western Europe are produced with Natural Brown Board.
Launched in 2017, in partnership with supplier Stora Enso, Elopak was the first packaging company to provide gable top cartons made with Natural Brown Board. These Pure-Pak® cartons are renewable and recyclable. They have a lower CO2 footprint owing to reduced wood consumption and the elimination of the bleaching process. Their rustic, natural look effectively communicates this commitment to sustainability and instantly stands out on the shelves.
Several customers were quick to embrace the Natural Brown Board with Arla being the first major brand to adopt the innovation for its line of organic EKO products in Sweden. In June 2018, when Arla launched its Arla Organic range of milk and drinking yoghurts, the brand opted again for one litre Pure-Pak® cartons with Natural Brown Board, which were rolled out across the Netherlands, Denmark, Sweden, Germany and Finland.
Some customers have taken the concept further and removed the renewable plastic cap. Norwegian dairy, TINE, transitioned from a white carton with a cap to a Natural Brown Board carton without a cap, resulting in a carbon footprint reduction of around 40 %. Sweden’s second-largest dairy Skånemejerier has also removed the caps on all their Hjordnära organic milk one-liter cartons, launching its organic milk in new Pure-Pak® cartons with an easy opening funnel feature to replace the plastic closure.
Since its launch, Elopak’s Natural Brown Board cartons has served as a platform for further sustainability-focused innovations, including the Pure-Pak® Imagine launched in 2020. The carton is a modern version of the company’s original Pure-Pak® carton, containing 46 % less plastic and designed with a new easy open feature. It has no plastic screw cap and is 100 % forest-based made with Natural Brown Board, making it Elopak’s most environmentally friendly carton to date.
SIG announced another milestone in its ambition to go Way Beyond Good for society and the environment by offering ASI-certified aluminium as standard for all SIG packs in Europe.
SIG is the first in the industry to obtain certification to both the ASI (Aluminium Stewardship Initiative) Performance and Chain of Custody standards and is the only aseptic carton producer to offer ASI-certified aluminium in its packs.
The first ASI-labelled cartons were launched by customers such as B-Better® (from Unilever’s Better Future Platform), Riedel and DRINKS3 in 2019. Now, ASI-certified aluminium will come as standard for all SIG packs in Europe.
Elopak, a leading global supplier of carton packaging and filling equipment for liquid food, has launched the Pure-Pak® Imagine, its most environmentally friendly carton to date. The new carton is a modern version of the company’s original Pure-Pak® carton, designed with an easy open feature.
“Increasingly, we see that our Pure-Pak® carton system is the natural solution to the global need to reduce the usage of plastic bottles,” says Elopak’s Chief Marketing Officer (CMO) Patrick Verhelst.
Beverage cartons already have the lowest CO2 footprint among liquid food packaging today. Using renewable, recyclable and sustainably sourced materials, Elopak provides innovative packaging solutions that offer a natural and convenient alternative to plastic bottles and fit with a low carbon circular economy.
“With the launch of Pure-Pak® Imagine, Elopak is supporting the critical causes that represent the issues of our times – but the call to action is timeless,” Verhelst added.
Elopak’s strong focus on sustainability, alongside food safety and consumer convenience, has seen the company record a number of important environmental milestones in recent years. Carbon neutral since 2016, Elopak uses 100 per cent renewable electricity and has reduced emissions by 70 per cent over the past decade. With cartons manufactured from responsibly managed forests and FSC™ (FSC™C081801) certified material, Elopak offers customers 100 per cent renewable cartons that use wood-based renewable plastics, rather than relying on petroleum-based plastics.
“We wish to play our part in the global shift towards a low carbon circular economy and have therefore created the most environmentally friendly carton possible,” Verhelst explains.
“The Pure-Pak® Imagine carton has no plastic screw cap and is 100% forest based made with Natural Brown Board. The carton is fully renewable and carbon neutral, creating the perfect low carbon, circular economy approach,” he continues.
Many will recognize the easy-to-open feature from the 70’s and 80’s before the screw cap was first introduced. The Pure-Pak® Imagine carton’s unique top fin helps guide consumers how to open the carton. In combination with the modern functionality of the easy-pour and easy-fold features, the new carton design sets a new benchmark in reducing plastics.
The Pure-Pak® carton historically is the iconic fresh beverage pack, and with the new shape of the top fin introduced with the Pure-Pak® Imagine, Elopak adds a further important point of differentiation. Shape is the first recognition point for consumers, so this is especially important in markets less familiar with the easy opening feature. The design of the Pure-Pak® Imagine carton will create recognition on shelves across our markets and is applicable to all fresh categories.
“With Pure-Pak® Imagine we aim to help consumers make conscious environmental choices. The carton’s easy opening gives the environmentally-minded consumer a more sustainable pack, with less plastic and more natural renewable materials,” concludes Verhelst.
ACE supports the European Commission proposal on the EU Climate Law aimed at reaching climate neutrality by 2050.
“We fully endorse the European Commission’s objective to make the EU climate neutral by 2050. Today, the EU demonstrates their leadership on climate change, and presents another opportunity to foster greater innovation, green jobs and reduce harmful emissions that negatively impact our society” said Annick Carpentier, Director General of ACE. “We now encourage the EU-co-legislators to go a step further and increase the ambition of this proposal by addressing the climate impact of materials and to strengthen the link between climate, the circular economy and the bioeconomy. Several reports acknowledge that production and use of materials account for a substantive share of greenhouse gas emissions. That’s why the substitution of high carbon materials with low carbon materials, such as sustainably-sourced renewables, is key to reach climate neutrality and reduce the need for fossil-based resources. We look forward to working constructively with the EU institutions to have this more clearly reflected in the Climate Law.”
By using recognised science-based targets, sustainably sourced materials, internationally recognized standards, such as the Forest Stewardship Council (FSC®), the members of ACE remain committed to contributing to a low carbon circular economy.
SIG is once again leading the industry on sustainable innovation by being the first to offer beverage cartons made with recycled polymers produced from post-consumer plastic waste.
SIG customers will be able to respond to consumer demand for packaging made with recycled plastics by choosing SIG cartons made with certified circular polymers. This innovation reinforces SIG’s contribution to the circular economy by making use of low quality, mixed plastic waste that would otherwise be incinerated or sent to landfill. The mixed plastic waste that is collected is treated in a process that enhances the material and transforms it into a high-quality food grade material.
Made primarily from renewable, FSCTM-certified paper board, SIG’s beverage cartons already support the circular economy by promoting the regeneration of vital natural resources in responsibly-managed forests.
Pioneering partnership
SIG is among a select group of companies – and the first in the beverage carton industry – to partner in the foundation stage of development of recycled polymers from post-consumer waste by its supplier, SABIC. This pioneering partnership highlights SIG’s commitment to a more sustainable future through new solutions that support a circular economy.
The recycled polymers offer the same high quality and have the same properties as polymers made entirely from virgin raw materials. Any contaminants are eliminated during processing, making the recycled content completely safe for food packaging.
Certified circular polymers
The recycled polymers offered by SIG will be certified to the ISCC PLUS standard to enable customers to trace recycled content throughout the value chain from post-consumer waste streams to processing and use in the production of new cartons.
SIG’s commitment to sourcing certified sustainable materials is part of its ambition to go Way Beyond Good by putting more into the environment and society than it takes out.
Bold idea becomes reality with mobile filling solution for communities
The SIG WAY BEYOND GOOD FOUNDATION has launched its flagship Cartons for Good project in Bangladesh. Cartons for Good applies SIG’s technology to empower communities to reduce food loss, support farmers’ livelihoods and promote children’s nutrition and education. The project will provide healthy school meals for underprivileged children in partnership with leading development NGO, BRAC.
Established in 2018, the SIG WAY BEYOND GOOD FOUNDATION envisions a future in which good nutrition and clean water will be available to everyone and natural habitats will be preserved for future generations. Cartons for Good is the foundation’s flagship project.
Turning food loss into nutritious school meals
Almost 20 % of the population in Bangladesh suffers from malnutrition and almost half the children are underweight. At the same time, food is going to waste because each harvest produces more than farmers can sell locally and they have no way of preserving surplus crops.
SIG set out to use its expertise as a leading systems and solutions provider for aseptic packaging to create an innovative mobile filling solution that communities can use to turn this food loss into nutritious meals that are preserved in SIG cartons for later use.
Rolf Stangl, Chairman of the Board of Trustees of the SIG WAY BEYOND GOOD FOUNDATION and CEO of SIG said: “Our Cartons for Good project is a perfect example of turning a big dream into reality. This is a true innovation outside our traditional core business, but perfectly in line with SIG’s purpose of bringing nutritious food products to consumers around the world in a safe, sustainable and affordable way.”
The packaged food is distributed to BRAC’s schools to provide nutritious meals for underprivileged children. Named the world’s #1 NGO four years in a row, the SIG WAY BEYOND GOOD FOUNDATION’s project partner BRAC brings valuable expertise and insights into local development challenges, helping to enhance the impact of Cartons for Good.
Mohammad Anisur Rahman, Director Dairy and Food at BRAC, said: “We run schools for underprivileged children across the country. Often, they cannot afford to pay for their education or even for food. Most of them drop out of school because they need to go out and work to buy food for themselves and for their families. Giving them meals at school means that not only will they learn, they will also have something to eat. BRAC is happy to be partnering with the SIG WAY BEYOND GOOD FOUNDATION and we will work together to make this project successful on the ground.”
From concept to reality
In just two years, the SIG WAY BEYOND GOOD FOUNDATION has turned a bold idea into a practical solution to help communities prevent food loss and malnutrition.
SIG’s expert engineers adapted the company’s proven filling technology to create a mobile unit where meals can be cooked using local recipes and preserved in long-life cartons. Housed in a shipping container on a trailer, the unit is designed to travel from one community to the next to preserve surpluses at harvest time. The initial pilot is in the region of Balia.
Farmers are paid for their produce, providing them with much-needed income, and the packs of food are used by local schools to provide a healthy, hot meal for children every day.
The first meals created in this unique mobile filling unit are already being distributed to BRAC schools in impoverished communities in Dhaka, where many children drop out of school because they need to work to feed themselves and their families. After use, the empty cartons will be recycled at a local facility.
Cartons for Good is part of SIG’s commitment to go Way Beyond Good by contributing more to society and the environment than it takes out. Developing this flagship project is a key focus of the SIG WAY BEYOND GOOD FOUNDATION.
combidome makes Polish debut
Maspex Wadowice Group, one of the biggest food manufacturers in Central and Eastern Europe, continues its close partnership with SIG, as it rejuvenates its popular juice brand Tymbark, using the innovative combidome carton pack. This is the first time the unique carton bottle has been launched in Poland.
Looking for stand out on-shelf differentiation, Maspex has realized the opportunity to refresh consumer appeal for its natural Tymbark fruit juice range, with a packaging innovation never been produced in Poland before.
Consumer preference
A recent consumer survey showed a clear preference for combidome, with the carton performing four times better than a competitor package. Participants in the survey highlighted the convenient grip and centrally located spout that ensures an outstanding pouring experience – a feature highly valued by consumers.
With a heritage that spans 85 years, the Tymbark brand is renowned for premium taste and quality, not only in its homeland of Poland but in many other European countries. The brand’s premium juice range requires a perfectly matched packaging solution, to impact on consumer purchasing decisions by standing out on shelf and providing clear usage benefits.
Maspex has a close relationship with SIG that goes back 20 years, which ensures the right product and packaging decision is made. This time combidome has been chosen for Maspex’ renowned Tymbark juice range.
As increasingly mobile consumers become more discerning about quality and convenience, packaging is playing more of an essential role. SIG relentlessly aims to drive Product Innovation and Differentiation, working in partnership with producers like Maspex to offer product and packaging solutions which perfectly match food and drink developments.
combidome convenience and on-shelf appeal
combidome perfectly complements Tymbark’s juice range, with its sturdy yet slim shape and modern design. The carton’s in store appeal, including a shelf ready tray, provides a point of difference to busy shoppers, clearly depicting the product’s premium quality and image. combidome also ensures safe product protection and consumers can benefit from its strong environmental credentials, plus secure reclosing and storage.
SIG set for growth with new state-of-the-art production plant in China
As the Asia-Pacific region continues to be one of the major growth engines for aseptic carton packaging, SIG has announced investment in the region with the construction of a second production plant in Suzhou, China.
To meet current and future customer demand, the new 120,000 square meter plant is expected to be operational in early 2021 and will be situated at the Suzhou Industrial Park (SIP), close to the company’s existing production facility and Tech Centre. With a total investment of EUR 180 million, the new plant will ensure exceptional delivery on outstanding opportunities in the Asia-Pacific region, where most countries continue to grow significantly. The plant is expected to achieve world-class environmental, safety and operational performance right from the start.
The new production facility is testament to SIG’s strong partnership with SIP and the local government, as well as its unparalleled commitment to deliver world-class packaging, service and the most modern solutions to the rapidly growing Asian markets and to China in particular. SIG’s recently opened cutting-edge Tech Centre in Suzhou supports customer collaboration in the development and implementation of innovative product concepts and market-ready packaging solutions.
Across Asia, millions of people are only now starting to consume packaged food and beverages. The rise of new consumers, driven by increasing income, changing lifestyles and new consumption habits, represents a huge opportunity for aseptic carton packaging with its long shelf life without the need of a cooling chain.
At the same time, young and growing populations are adopting modern lifestyles in urban areas, with more on-the-go consumption, an increasing awareness of health and wellness, and a growing demand for high-quality nutritional food and beverage products.
First market launch in Belgium
SIG is making aseptic cartons with ASI-certified aluminium foil available to consumers for the first time in partnership with B-Better®, a start-up brand from Unilever’s Future Platform.
Responsible aluminium sourcing
The Aluminium Stewardship Initiative (ASI) standard is designed to enhance traceability and responsibility in the aluminium supply chain. SIG is promoting responsible sourcing throughout the value chain by using aluminium from ASI-certified sources for the ultra-thin layer of foil in its packs.
ASI certification adds value for customers by further enhancing the sustainability credentials of their packaging in the eyes of consumers. Customers can now choose to include the ASI logo on their packs alongside the FSCTM logo for responsibly-sourced paper board which has been available on any SIG pack since 2016.
The first market launch for SIG’s ASI-certified cartons will be in Belgium by the B-Better brand.
SIG’s commitment to responsible sourcing is part of the company’s bold ambition to go Way Beyond Good by putting more into the environment and society than it takes out.
SIG partnership showcases recycling in action at Mexico fun park
SIG has teamed up with soft drink producer Sociedad Cooperativa Trabajadores de Pascual (SCTP) and fun park operator Ventura Entertainment to raise awareness of the importance of recycling through special collection bins made from recycled carton packs at La Feria de Chapultepec amusement park in Mexico.
Brand power to raise awareness
SIG’s aseptic beverage cartons are 100 % recyclable, but the rate of packs recycled remains low in Mexico due to low awareness of the value of recycling and a lack of suitable waste collection systems.
The new Coopera Recycling Campaign from SIG, SCTP and Ventura Entertainment aims to use the power of popular brands to raise awareness of the value of recycling among consumers of all ages. SCTP is one of Mexico’s largest soft drinks producers and the name behind Boing!® fruit drinks. Ventura Entertainment is one of the country’s biggest attractions operators and its La Feria de Chapultepec fun park attracts over 1.5 million visitors a year.
In the first phase of the campaign, SIG will provide 15 recycling containers to be placed around the park. Each is made out of a mix of polymer and aluminium that comes from around 7,000 recycled carton packs, providing a tangible example of recycling in action. Accompanying signs promote recycling and Ventura Entertainment will offer discounts on ticket prices for amusement activities for visitors who use the recycling bins. The empty cartons will be recycled by specialist company Alcamare.
Keeping high-quality materials in use
Encouraging consumers to recycle beverage cartons supports the circular economy by returning more materials into the value chain to produce new products. SIG’s cartons are made from mainly renewable materials in the first place so recycling them keeps high-quality renewable materials in circulation.
Contributing to the circular economy by using renewable content, optimising use of materials and promoting recycling after use is part of the company’s commitment to go Way Beyond Good by putting more into society and the environment than it takes out.
Cartons will become full-scale data carriers and digital tools
Tetra Pak announced the launch of its connected packaging platform, which will transform milk and juice cartons into interactive information channels, full-scale data carriers and digital tools.
Driven by the trends behind Industry 4.0, and with code generation, digital printing and data management at its core, the connected packaging platform will bring new benefits to food producers, retailers and shoppers.
For producers, the new packaging platform will offer end-to-end traceability to improve the production of the product, quality control and supply chain transparency. It will have the ability to track and trace the history or location of any product, making it possible to monitor for market performance and any potential issues.
For retailers, it will offer greater supply chain visibility and real-time insights, enabling distributors to track stock movements, be alerted when issues occur, and monitor for delivery performance.
For shoppers, it will mean the ability to access vast amounts of information such as where the product was made, the farm that the ingredients came from and where the package can be recycled.
Ivan Nesterenko, Vice President, Cross Portfolio at Tetra Pak said: “We are unlocking new opportunities for our customers to get more value from packaging than even before. No longer is it only about product protection and functionality, it is about connectivity. The future of packaging is undoubtedly digital: this launch is a step towards a truly intelligent package, and we are excited to collaborate with our customers on this journey.”
Tetra Pak has successfully completed pilots with its customers to test the new connected package and its performance in retail in Spain, Russia, China, the Dominican Republic and India, working with beverage, juice and milk producers. In Spain a customer increased their sales by 16% through the scan and win campaign.
Annick Carpentier, ACE Director General, acknowledged the strides forward highlighted in the progress report, and added: “We are pleased to see the European Commission’s emphasis on the role of sustainable forest management in achieving a sustainable economic growth, while protecting biodiversity. This is a priority we share.”
ACE members have long been committed to promoting sustainability in forest management. Beverage cartons they produce only use wood fibres that are fully traceable and sourced sustainably, allowing for biodiversity to restore. To move the value chain closer to achieving sound environmental management, the beverage carton industry sees the need to strengthen the link between sustainable forest management practices and life-cycle assessments (LCAs).
As proof of this commitment, ACE was pleased to facilitate a novel process gathering experts from different fields to discuss how LCA can better assess and safeguard biodiversity. Organised together with the UN Environment and the WWF in the surroundings of a sustainably managed Nordic forest, a workshop culminated in a concrete set of recommendations, ‘the Gimo Recommendations’, that help bridge the current gap between sustainable forest management and LCAs.
The three-pronged approach outlined in the recommendations demonstrates how it can actively contribute to the protection of life on land (SDG15). Commenting on the future needs, Carpentier added: “It is the responsibility of all of us to protect our ecosystems and for our industry enhancing sustainable forestry is a way to go. Sound LCAs have a potential to guide decisions across value chains and contribute to this objective.”
The environmental benefits of SIGNATURE PACK from SIG have been confirmed by a critically reviewed ISO-conformant lifecycle assessment (LCA) – the world’s first for a mass balance product.
The SIGNATURE PACK from SIG is the world’s first aseptic carton pack linked to 100 % plant-based renewable materials. The LCA showed significant reductions in environmental impacts across all 10 categories as a result of the substitution of fossil-based polymers with mass balance plant-based polymers made from tall oil (a by-product of paper manufacturing).
The carbon footprint of SIGNATURE PACK is – on average across Europe – 66 % lower than the carbon footprint of a standard SIG 1-litre carton pack of the same format across its lifecycle, based on the Europe-wide LCA.
World’s first ISO-conformant LCA for a mass balance product
The polymers in SIGNATURE PACK are 100 % linked to plant-based material via a mass balance system, whereby plant-based raw materials are mixed in with conventional fossil raw materials to produce the polymers. The amount of plant-based material included in the mix is equivalent to the amount needed for the polymers used in SIGNATURE PACK and the totals are balanced through recognised and audited certification schemes to ensure strict traceability and accountability.
The SIGNATURE PACK LCA is the first ISO-conformant LCA to take into account the inclusion of materials via a mass balance system. LCAs are traditionally based on the physical contents of a product and the environmental impacts associated with each stage of its production.
The independent, critically reviewed LCA of SIGNATURE PACK was conducted in accordance with recognised international standards, ISO 14040 and ISO 14044 by the Institut für Energie und Umweltforschung (IFEU/Institute for Energy and Environmental Research) in Germany.
IFEU agreed to conduct the LCA when it became clear how valuable SIG’s mass balance approach could be in making mainstream polymer production more sustainable.
Driving more sustainable plastics
SIG chose a mass balance approach because it supports a wider transition from fossil to bio-based raw materials within the conventional and highly efficient polymer industry, instead of using niche small scale producers with a limited number of plastic grades.
The polymers are supplied by plastic producers, Sabic and BASF, using plant-based renewable material from European wood sources. Tall oil was selected as the feedstock because, as a by-product of paper production, it is a waste material rather than an agricultural crop that requires land and resources to grow.
Tetra Pak has joined forces with global resource management company Veolia in a game-changing partnership that will enable all components of used beverage cartons collected within the European Union to be recycled by 2025.
The average beverage carton comprises around 75 % paperboard, 20 % plastic and 5 % aluminium foil. But while the fibres recovered during recycling have a healthy market when converted into high-quality paper pulp for use in both industrial and consumer products, the same is not true for the recovered polymer and aluminium (PolyAl) mix.
Within the scope of the new partnership, the extracted PolyAl will be processed at dedicated facilities and converted into raw materials for applications within the plastic industry. In this way, the overall value of used beverage cartons is expected to double, making the value chain for collection and recycling more efficient and viable.
The Tetra Pak and Veolia partnership will start in the EU and expand to more markets around the world.
Water is an everyday necessity, associated with life, healthiness and purity. To sustain this image, water packaging should feature simple and recyclable design. Since the impact of plastic packaging on the environment is widely discussed, canned water brands have an important role to play to reduce packaged water’s impact on the environment, says leading data and analytics company GlobalData.
The company’s report ‘ForeSights: Canned Water’ explores the future potential of reusable/recyclable canned water as an alternative to the mainstream bottled products.
According to GlobalData’s Q1 2017 consumer survey, recyclability is the most important factor in environmentally friendly packaging, with 74 % of consumers globally finding it very or extremely important.
Efforts have been made by manufacturers to replace plastic in water bottles with biodegradable materials obtained from various natural sources, such as algae. But could aluminum offer a more straight-forward answer to the problem?
Consumers mostly want reusable containers to be easy to carry, open and close. Other on-the-go packaging benefit preferences include being easy to dispose, reduced carbon foot print and light weight. Only aluminum cans, of all the available water packaging types, fulfill these preferences.
Canned and boxed water have been used in the past for emergency situations, such as natural disasters, rather than commercially. However, a few independent brands, including Noah’s spring water from US-based Varni Brothers and CanO water in the UK, have appeared in the developed world, using aluminum cans and beverage cartons to create more sustainable and safe alternatives of the bottled water.
Aleksandrina Yotova, Associate Analyst at GlobalData, says: “Aluminum cans are the most sustainable beverage package, reportedly outperforming plastic and glass bottles, as well as beverage cartons. They have the highest recycling rate and more recycled content than the other options. Consumers understand the efficiency of aluminum packaging.
“Being lightweight, stackable, and strong, cans allow brands to package and transport more beverages using less material (by weight) than plastic and glass bottles. Since beverage-makers can ship aluminum cans more efficiently, they could make transportation, energy, and cost savings, which translates to a more affordable end product.”
Consumers who make efforts to recycle product packaging as much as possible are likely to see canned water as a viable alternative to bottled water due to its high level of recyclability. According to GlobalData’s 2016 Q3 global consumer survey, the highest ratio of active recyclers is found in North America (78 %) and Europe (66 %).
Yotova adds: “Canned water is a logical extension of the trend for healthy and sustainable living among younger consumers. There are opportunities for manufacturers to target the millennial generation, especially in the developed world, with simple but elegant designs. These consumers want to associate themselves with the good cause of keeping the environment clean.”