Robinsons, the UK’s number one squash brand¹, is unveiling the latest flavour in its Ready-to-Drink range with refreshing and delicious Orange & Mango. Perfect for those on-the-go moments in a 500 ml format, the launch is full of the great taste that shoppers expect from Robinsons, with no added sugar.

Joining the existing Raspberry & Apple and Blackberry & Blueberry variants, Orange & Mango will expand the Robinsons Ready-to-Drink range with another popular flavour choice for shoppers. In fact, 37 % of Robinsons sales are in orange² flavours and it’s worth over £74m RSV in Robinsons dilutes³. The Carlsberg Britvic-owned brand is looking to build on its current success with its latest launch, with the range now worth £22m RSV and continuing to grow⁴.

Ben Parker, VP Sales Off-Trade, Carlsberg Britvic, said: “With our Ready-to-Drink range in growth and showing great promise in the market, we wanted to add to this success and help support retailers with another flavour that consumers already know and love. Orange & Mango is the perfect addition given its popularity and we see it becoming a core part of our growing range as a refreshing and fruity on-the-go option.”

The launch will be supported by the product’s biggest ever above-the-line campaign, with over £1m invested in advertising across the Robinsons Ready-to-Drink portfolio, and product sampling that looks to make the campaign unmissable this summer.

Robinsons Ready-to-Drink Orange & Mango is now available across retail channels in in 500 ml single bottles (RRP £1.79), including Price Mark Packs (PMP) (RRP – £1.15). Visit our At Your Convenience platform to claim your free case of Robinsons Ready-to-Drink Orange & Mango, as well as Point of Sale (POS) to amplify the launch in-store.

¹Nielsen IQ Retail Measurement Service, Value Sales, Total Dilutes, Carlsberg Britvic defined, 52 w/e 22/03/25
²Nielson IQ RMS, GB_Total Coverage, Value Sales, Robinsons Squash, Orange Flavoured Drinks, Carlsberg Britvic Defined, 52 w/e 22/03/25
³Nielson IQ RMS, GB_Total Coverage, Robinsons Squash, Value Sales, Carlsberg Britvic Defined, 52 w/e 22/03/25
⁴Nielsen IQ RMS, RSV, Total Coverage, Total Single Serve Soft Drinks, Robinsons Ready-to-Drink, Carlsberg Britvic Defined, 52 w/e 22/03/25 Vs PY

The Danish brewery Carlsberg is buying the British soft drinks manufacturer Britvic for the equivalent of 3.9 billion Euro. The Carlsberg Group plans to transform Britvic into an integrated beverage company called Carlsberg Britvic.

The takeover is intended to promote Carlsberg’s growth in Western Europe and achieve annual cost savings of the equivalent of a good 118 million Euro.

Read the full company announcement on www.carlsberggroup.com.