Ad:BrauBeviale '24
Ads:Current issue FRUIT PROCESSINGWorld Of Fruits 2024Our technical book Apple Juice TechnologyFRUIT PROCESSING Online Special: Instability of fruit-based beveragesFRUIT PROCESSING Online Special: Don’t give clogs a chanceOrange Juice ChainOur German magazine FLÜSSIGES OBST

Caliwater, the plant-based hydration innovator founded by celebrity mom Vanessa Hudgens, launches Watermelon and Wild Prickly Pear Kids Pouches at Albertsons in the US.

Cactus-based beverage leader Caliwater™ launches innovative kids pouches
(Photo: Caliwater™)

Caliwater announced the launch of its signature Kids Pouches, featuring Watermelon and Wild Prickly Pear flavours, at Albertsons Company stores in the US – just in time for the back-to-school season.

Caliwater offers a functional cactus water derived from the prickly pear fruit, containing half the sugar and calories of coconut water. Not only does it taste delicious, but it also supports hydration, immunity, and digestion, making it an ideal choice for kids. The brand is backed by celebrity moms Roselyn Sanchez, Brooke Burke, Nikki Reed, and founder Vanessa Hudgens.

Since its debut in January 2022, Caliwater has seen remarkable growth as the ultimate super hydration solution. The launch of Caliwater Kids Pouches in Albertsons aims to promote healthy, eco-friendly options for families. The new pouches come in vibrant 6-packs with spill-proof 4.2 oz designs, perfect for on-the-go hydration at USD 6.99 per carton.

CaliwaterKids pouches provide a delicious option that kids love, addressing the common challenge parents face in keeping their little ones hydrated throughout the day – without the excessive sugar found in leading juice boxes.

Caliwater Kids Pouches not only taste great, but they also provide a range of health benefits thanks to the prickly pear cactus. Rich in antioxidants and naturally occurring electrolytes, they support hydration, immunity, and digestion. With five electrolytes, including potassium, magnesium, and sodium, Caliwater helps with rapid hydration and muscle recovery. It also contains dietary fiber, which aids digestion and promotes overall well-being, making it a great choice for the entire family.

Caliwater, a leader in plant-based hydration beverages founded by Vanessa Hudgens, officially launched peach mango flavour profile with GNC stores July 2024

Leading plant-based hydration beverage innovator Caliwater launches its newest and fifth flavour, Peach Mango, exclusively in partnership with GNC stores in the United States. Joining the flavour offerings of Prickly Pear, Ginger & Lime, Watermelon and Pineapple, GNC officially debuted Peach Mango along with Pineapple and Wild Prickly Pear on shelves across the United States as of July 10th. Caliwater is an all-natural functional cactus water with half the sugar and calories compared to coconut water, it not only tastes better but supports hydration, immunity, digestion, and skin health.

Caliwater has grown tremendously since coming to market in January, 2022. Caliwater is the ultimate hydration solution. Derived from the desert superfruit, Prickly-pear, it boasts abundant antioxidants and 5 naturally occurring electrolytes, with superior taste and is a sustainable beverage.

Caliwater is defined by a drive to create innovative, functional, plant-based hydration beverages that bring us closer to the planet and each other. Inspired by the lush and varied landscapes of California, Founders Oliver Trevena and Vanessa Hudgens looked to their own desert regions in the Sonoran Desert of Mexico to source prickly pear cactus fruit, known for its rare and potent healthful properties. Their vision – to sip on Cali in a can. Prickly Pear Cactus Fruit, known for its rare and potent healthful properties, is brought to life in their first, brand new, canned beverage product, which is not only delicious, but super hydrating, refreshing, and filled with antioxidants and digestion benefits.

Other investors behind Caliwater that join Vanessa Hudgens and Oliver Trevena include actors Gerard Butler, Glen Powell, Ross Butler, Gregg Sulkin, fitness personality Brooke Burke, UFC champion Claudia Gadelha, actress Nikki Reed, NFL star Aaron Rodgers, DJ Ruckus, and MLB player, Cody Bellinger.

The benefits of Prickly Pear fruit are endless. It is one of the few natural products in the world that can boast excellence in nutrition, taste, colour, and health benefits due to its rare combinations of phytonutrients. It is superior to other super-fruits, having been shown to benefit cardiovascular health by maintaining healthy blood sugar levels and promoting cell growth.

Prickly Pear contains five naturally occurring electrolytes, including potassium, magnesium, and sodium, aiding in rapid hydration, muscle control, and recovery. It also has high levels of antioxidants, broadly classified into four types: flavonoids, betalains, phenols, and vitamins C and E, which help quench free radicals in the body, reduce oxidative stress, support skin health, and provide other anti-aging benefits. Additionally, Prickly Pear is an excellent source of dietary fiber, known to aid digestion and possess anti-inflammatory properties. It is one of the few non-animal sources of taurine, a key element for vegetarians and vegans, known to help regulate blood pressure.

Caliwater is available in over 10,000 locations in the United States, and online on Amazon, Walmart Marketplace and Thrive Market. Find Caliwater at: Wegmans, HEB, Ralphs, Pavilions, Fresh Thyme, Gelsons, Bristol Farms, Pete’s Market and more, plus their kids line, now available on Amazon and Walmart Marketplace!

About GNC
GNC stores are focused on a wide range of products geared toward weight loss, bodybuilding, nutritional supplements, vitamins, natural remedies, and health and beauty products, in both its owned brands as well as third-party brands. Its products are also sold on GNC.com and on GNC’s Amazon Marketplace.
The company offers consumer products and services via retail locations, franchises, online, digital commerce and wholesales and retail partnerships. Featuring over 325 brands, GNC offers an endless supply of health and wellness products.