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A new study is claiming that there is a link between caffeine and substance use in adolescence.

In response to the research, BSDA Director General Gavin Partington said:

This study contains several significant limitations, as the authors themselves acknowledge. BSDA members do not market or promote energy drinks to under-16s, nor do they sample products with this age group. In addition, energy drinks carry an advisory note stating ‘not recommended for children’.

The BSDA Code of Practice on energy drinks was introduced by and for our members in 2010 and contains a number of stringent points on responsible marketing. We remain committed to supporting the responsible sale of energy drinks.

With no calories, no sweeteners and all smiles, bubly bounce is the perfect afternoon refreshment, offering five delicious new combo flavours and 35 mg of caffeine per 12oz. can

Bubly sparkling water introduced the launch of bubly bounce – a sparkling water with no calories, sweeteners, or artificial flavours, and just a kick of caffeine. The introduction of bublybounce, which is availablein the US in five refreshing combo flavours, marks the brand’s first caffeinated beverage and new line since its launch in 2018.

bubly, one of the fastest-growing brands in the sparkling water category1, now combines everything people already love about bubly, with 35 mg of caffeine. bubly bounce provides hydration with a little caffeine, the perfect refreshment to get you through the afternoon or you know, just tackle Mondays.

“bubly sparkling water was created to bring more smiles into the sparkling water category, and new bubly bounce takes it to the next level with caffeine,” says Zach Harris, Vice President, Water Portfolio at PepsiCo Beverages North America. “As more individuals seek out sparkling waters with added benefits, bubly bounce delivers all of the delicious flavour and hydration of the original, now with just a kick of caffeine.”

New bubly bounce sparkling water is available in five delicious combo flavours, including mango passion fruit, triple berry, blood orange grapefruit, citrus cherry and blueberry pomegranate. bubly bounce can be purchased at all major retailers, and online, and comes in a variety of convenient purchase options ranging from 16oz. single serve cans, to 24-packs of 12oz. cans. A 12oz. can of bubly bounce contains 35 mg of caffeine, while a 16oz. single serve can contains 47 mg of caffeine.

About bubly
The bubly sparkling water brand is shaking up the sparkling water category with refreshing and delicious flavors, an upbeat and playful sense of humor, all while keeping it real with no artificial flavors, no sweeteners, and no calories. Each flavor of bubly and bubly bounce features bright, bold packaging, unique smiles for every flavor, and comes with its own witty greeting on the tab and personal messages on the can for maximum enjoyment and smiles. Just as love comes in all colors of the rainbow, bubly sparkling water is available in seventeen delicious flavors: blackberrybubly, limebubly, cherrybubly, grapefruitbubly, strawberrybubly, raspberrybubly, mangobubly, peachbubly, orangebubly, cranberrybubly, watermelonbubly, pineapplebubly, lemonbubly, applebubly, passionfruitbubly, blueberrypomegranatebubly, and whitepeachgingerbubly. bubly bounce is available in five refreshing combo flavors: mango passion fruit, triple berry, blood orange grapefruit, citrus cherry and blueberry pomegranate. no calories. no sweeteners. all smiles.™

1 IRI, 2020, US only

B1U brand will launch functional infused waters, featuring real ingredients including zinc, vitamin C, black tea caffeine, fiber and protein

Ocean Spray Cranberries, Inc., the agricultural cooperative owned by more than 700 farmer families, announced the launch of the B1U brand, a new beverage line featuring on-trend functional benefits, simple ingredients, easy-to-understand nutrition, and recyclable packaging. The B1U brand aims to demystify nutrition so everyone can make educated and personalized decisions for their own unique body and ultimately “Own the One You™”.

Ocean Spray is continuing its expansion into the health and wellness categories as 65 % of consumers report wanting more functionality out of their food and beverage products*. In order to meet this demand; the B1U brand is first unveiling an environmentally conscious, accessible enhanced water as the first product in its line to be followed by further beverage additions in the future.

The B1U brand of functional infused waters features four flavors with no sugar or artificial sweeteners:

  • I need a boost: Watermelon cucumber infused water with 60 mg of black tea caffeine
  • I need rhythm: Strawberry basil infused water with 8 g of plant-based fiber
  • I need immunity: Lemon chamomile infused water with 22 mg of zinc and 128 mg of vitamin C
  • I need power: Peach kiwi infused water with 10 g of protein

The B1U brand is on-shelf in the U.S. at select Target stores this month, will be available at select Walmart stores in December, and is currently available for purchase on Amazon. B1U is available in 16 oz fully recyclable bottles.

*Kerry Group, Proactive Health: Consumer Demand for Functional Benefits, 2019

On 4th January, Waitrose announced plans to introduce minimum age limit on sales of high caffeine energy drinks. From 5th March 2018, customers buying caffeinated energy drinks containing more than 150 mg of caffeine per litre will be asked to prove they are over 16 years of age.

The move builds on existing industry efforts including labelling guidelines which require any high caffeine energy drink to include an advisory note to children.

Gavin Partington, Director General at the British Soft Drinks Association said:

“Energy drinks and their ingredients have been deemed safe by regulatory authorities around the world.

“In 2010 we introduced a voluntary Code of Practice to support parents and consumers who want to make informed choices. In 2015 this was updated to include more stringent guidelines around marketing and promoting, including reference to in and around schools.

“Energy drinks are not marketed or promoted to under 16s and all beverages carry an advisory note stating: Not recommended to children.

“Energy drink manufacturers have taken all possible steps to be clear about the suitability of energy drinks. Retailers, schools and parents all have a role to play in educating children about caffeine and sugar consumption from all sources.”