With no calories, no sweeteners and all smiles, bubly bounce is the perfect afternoon refreshment, offering five delicious new combo flavours and 35 mg of caffeine per 12oz. can
Bubly sparkling water introduced the launch of bubly bounce – a sparkling water with no calories, sweeteners, or artificial flavours, and just a kick of caffeine. The introduction of bublybounce, which is availablein the US in five refreshing combo flavours, marks the brand’s first caffeinated beverage and new line since its launch in 2018.
bubly, one of the fastest-growing brands in the sparkling water category1, now combines everything people already love about bubly, with 35 mg of caffeine. bubly bounce provides hydration with a little caffeine, the perfect refreshment to get you through the afternoon or you know, just tackle Mondays.
“bubly sparkling water was created to bring more smiles into the sparkling water category, and new bubly bounce takes it to the next level with caffeine,” says Zach Harris, Vice President, Water Portfolio at PepsiCo Beverages North America. “As more individuals seek out sparkling waters with added benefits, bubly bounce delivers all of the delicious flavour and hydration of the original, now with just a kick of caffeine.”
New bubly bounce sparkling water is available in five delicious combo flavours, including mango passion fruit, triple berry, blood orange grapefruit, citrus cherry and blueberry pomegranate. bubly bounce can be purchased at all major retailers, and online, and comes in a variety of convenient purchase options ranging from 16oz. single serve cans, to 24-packs of 12oz. cans. A 12oz. can of bubly bounce contains 35 mg of caffeine, while a 16oz. single serve can contains 47 mg of caffeine.
About bubly
The bubly sparkling water brand is shaking up the sparkling water category with refreshing and delicious flavors, an upbeat and playful sense of humor, all while keeping it real with no artificial flavors, no sweeteners, and no calories. Each flavor of bubly and bubly bounce features bright, bold packaging, unique smiles for every flavor, and comes with its own witty greeting on the tab and personal messages on the can for maximum enjoyment and smiles. Just as love comes in all colors of the rainbow, bubly sparkling water is available in seventeen delicious flavors: blackberrybubly, limebubly, cherrybubly, grapefruitbubly, strawberrybubly, raspberrybubly, mangobubly, peachbubly, orangebubly, cranberrybubly, watermelonbubly, pineapplebubly, lemonbubly, applebubly, passionfruitbubly, blueberrypomegranatebubly, and whitepeachgingerbubly. bubly bounce is available in five refreshing combo flavors: mango passion fruit, triple berry, blood orange grapefruit, citrus cherry and blueberry pomegranate. no calories. no sweeteners. all smiles.™
1 IRI, 2020, US only
A Perfect Match Between Two Brands Shaking Up the Sparkling Water Category
SodaStream, the world’s leading sparkling water brand1, announces the upcoming launch of bubly drops, marking the first partnership for SodaStream in North America since joining PepsiCo. The new collaboration brings the beloved bubly™ brand’s bright flavours and bold personality to the SodaStream platform, enabling consumers to create their ideal customized beverages at home.
bubly drops will officially be available starting January 2021, but consumers can get their hands on an early release of the product beginning November 1st as part of a limited edition SodaStream Sparkling Water Maker Kit available at SodaStream.com and select online retailers. bubly drops for SodaStream contain no calories or sweeteners and will launch in six refreshing flavours bubly fans know and love: grapefruitbubly™, blackberrybubly™, limebubly™, strawberrybubly™, mangobubly™, and cherrybubly™.
“bubly drops are the perfect extension to our flavour offerings, tapping into one of the most rapidly growing segments of the sparkling beverage market: unsweetened flavoured sparkling water,” said Eyal Shohat, CEO of SodaStream. “The launch of bubly drops for SodaStream marks an exciting partnership between our two brands and reinforces our commitment to bringing consumers their preferred beverage choices that are better for them and better for the planet.”
“We’ve developed an incredible fan base, and by continuing to lean into the bubly brand’s playful personality, have quickly become one of the largest sparkling water brands in the category,” said Stacy Taffet, Vice President Water Portfolio for PepsiCo. “We are thrilled to join forces with SodaStream and bring our delicious flavour offerings to their incredible at home platform. In doing so, bubly will be the first sparkling water brand to ever be available in these two formats.”
bubly drops for SodaStream were developed through a collaborative effort between the PepsiCo and SodaStream research and development teams to ensure the amazing, high-quality taste consumers expect from bubly.
SodaStream and bubly share brand values rooted in playfulness and social good. With the launch of bubly drops for SodaStream, the two brands will offer consumers a fun, healthy and sustainable sparkling water option.
About bubly
bubly is shaking up the sparkling water category with refreshing and delicious flavours, an upbeat and playful sense of humor, all while keeping it real with no artificial flavours, no sweeteners, and no calories. Each flavor of bubly sparkling water features bright, bold packaging, unique smiles for every flavour, and comes with its own witty greeting on the tab and personal messages on the can for maximum enjoyment and smiles. bubly sparkling water is available in fourteen bright flavours: cherrybubly, orangebubly, mangobubly, pineapplebubly, limebubly, applebubly, watermelonbubly, blackberrybubly, grapefruitbubly, strawberrybubly, raspberrybubly, peachbubly, cranberrybubly and lemonbubly. no calories. no sweeteners. all smiles.™
1Total global volumes taken from GlobalData’s Global Packaged Water Report 2018, compared with SodaStream company information.
PepsiCo, Inc. announced that LIFEWTR® will be packaged in 100 % rPET (recycled polyethylene terephthalate), and bubly™ will no longer be packaged in plastic. The company’s AQUAFINA® water brand will also offer aluminum can packaging in U.S. food service outlets, while the brand tests the move in retail. The changes, which all go into effect next year, are expected to eliminate more than 8,000 metric tons of virgin plastic and approximately 11,000 metric tons of greenhouse gas emissions, representing the latest ambitious steps in the company’s sustainability journey and pursuit of a circular economy for plastics. They reinforce and advance PepsiCo’s goals to by 2025 make 100 % of its packaging recyclable, compostable, or biodegradable and use 25 % recycled plastic content in all its plastic packaging.
“Tackling plastic waste is one of my top priorities and I take this challenge personally,” PepsiCo Chairman and CEO Ramon Laguarta. “As one of the world’s leading food and beverage companies, we recognize the significant role PepsiCo can play in helping to change the way society makes, uses, and disposes of plastics. We are doing our part to address the issue head on by reducing, recycling and reinventing our packaging to make it more sustainable, and we won’t stop until we live in a world where plastics are renewed and reused.”
Naked Juice, a category leader in premium fruit and veggie juices and smoothies, has been working since 2009 to ensure its bottles are made of 100 % rPET and can be turned into bottles again and again. By making its bottles with rPET, the brand also uses about 25 % less energy than if it used virgin plastic.
PepsiCo is one of the largest users of food-grade recycled PET in the world, and the company is also working to help reliably increase the supply needed to meet its packaging goals. In tandem with current suppliers and partners like The Recycling Partnership, Loop Industries, Alliance to End Plastic Waste, and World Economic Forum’s Global Plastic Action Partnership (GPAP), PepsiCo is aiming to both increase recycling rates and improve the plastic recycling infrastructure.
Learn more about our sustainable packaging vision here.
