As per a new Fact.MR analysis, the global bottled tea market is forecasted to expand at a CAGR of 4.5 % from 2023 to 2033. The market is valued at USD 50 billion in 2023 and is thus expected to reach a size of USD 78 billion by the end of 2033.
Black tea is also well known as a source of antioxidants that aid in the body’s elimination of free radicals. It doesn’t have any sodium, fat, sugar, carbonation, or added sweetness. It is almost calorie-free. It supports maintaining a proper fluid balance and improves general health.
- The camellia sinensis plant is used to produce all varieties of tea products, including green, black, oolong, and white, as per the National Institutes of Health.
“Rising adoption of flavoured bottled tea by Millennials”
Millennials choose tea in bottles over freshly brewed tea produced at home. The growing adoption of flavoured bottled tea by young consumers is boosting market expansion. Global demand for bottled iced tea beverages has been aided by Generation Z.
Decreased stress, antioxidants, and hydration are a few of the advantages of drinking bottled iced tea. As a result, people are adopting this beverage and supporting market growth. Also, the antioxidants in iced tea have the power to purify the body, eliminate toxins that have built up, and improve health.
“Increasing demand for discrete flavours of bottled tea in North America”
North America accounts for 60 % share of the global market due to rising customer desire for ready-to-drink beverages and consumer-driven product innovations.
Increasing demand for discrete flavours of bottled tea and the availability of premium tea brands are the elements supporting market expansion in the region.
Competitive landscape
Leading companies are attempting to boost their market presence by utilising novel ingredients & flavour combinations and maintaining quality control. Key bottled tea manufacturers are implementing strategies such as new developments, enhancing product standards, and launching new products following safety regulations to lower the environmental impact. They are focusing on authenticity and packaging, pricing trends, and improving supply chain management.
For instance,
- Tiesta Tea, a Chicago-based loose-leaf tea company, launched a new line of functional cold-brew bottled tea in targeted grocery stores in the U.S.
- Buddha Teas, a California-based brand ventured into Latin America, Mexico, with its bottled tea and beverages, cannabidiol blends, and RTD matcha beverages.
- DanonWave-owned Brand Stok launched a new range of cold brew beverages, including Stok Yerba Mate Cold Brew Teas, which are ready-to-drink bottled tea ranges.
- Arcadia Beverage launched Zumora, a new clean-label beverage line, including bottled tea.
These insights are based on a report on Bottled Tea Market by Fact.MR.
Arla Foods Ingredients will serve up innovative concepts for high-protein ready-to-drink (RTD) tea and coffee at Vitafoods Europe (May 9th to 11th).
The market for functional RTD teas and coffees is predicted to grow 6 – 7 % by 2026,* creating opportunities for both sports nutrition manufacturers and mainstream health brands. To support them, Arla Foods Ingredients has created two inspirational new RTD concepts:
- A cold brew coffee that works as either a morning caffeine boost or a pre-workout energiser. High in protein, calcium and caffeine, but low in sugar and fat, it will appeal to the 58 % of consumers who choose functional food and beverages that increase their energy levels.*
- A refreshing RTD tea, designed as the perfect mid-afternoon pick-me-up. Flavoured with yuzu and high in protein and calcium, it’s tea but with an invigorating new twist, and is ideal for the 57 % of consumers who choose products that support strong and healthy bones.*
Both concepts owe their high protein and calcium content to Lacprodan MicelPure®, a micellar casein isolate produced using gentle membrane filtration technology. As well as allowing on-pack nutrition claims, its benefits include a mild milky taste and low viscosity throughout a product’s shelf life. During production, Lacprodan MicelPure® offers outstanding heat stability, unlocking a range of processing, packaging and flavour options.
Troels Nørgaard Laursen, Director for Health & Performance at Arla Foods Ingredients, said: “Consumers are increasingly seeking out beverages that are novel and convenient and also offer a nutritional boost. RTD teas and coffees with functional benefits are riding a major wave right now, and these concepts demonstrate how they can deliver an on-trend combination of protein, calcium and caffeine.”
Arla Foods Ingredients will exhibit at Vitafoods Europe on Stand G30. Other concepts on show will include a multi-textured bar with protein in every layer, a special edition of which has been created for Vitafoods, and Rehydrate & Restore – a clear refreshing RTD beverage solution which combines protein with electrolytes.
*Innova Market Insights
Organic cold brew sparkling teas crafted in partnership with James Beard Foundation
Enroot launched its much-anticipated line of small-batch, slowly cold brewed, organic sparkling teas. The new beverages, consisting of five unique blends, pay homage to co-founder Cristina Patwa’s grandmother and her legacy as a farmer and food entrepreneur in the Philippines. Birthed in partnership with the James Beard Foundation, Enroot beverages are sustainably sourced and flavourfully combine organic teas, fruits and herbals to create a smooth, delicious tasting experience.
As the NEXTY award winner in Best New Organic Beverage, the sparkling wellness brews are thoughtfully crafted with chefs involved in the James Beard Foundation’s Impact programs. The botanically packed blends use only organic teas, herbs, fruits and spices, and a 20-hour cold brew method that honors the rituals of brewing to deliver perfectly extracted flavours and wellness attributes. At only 25 calories per bottle – with no added sugar, sweetener or “flavours” – the lineup also offers a variety of clean caffeine options, from caffeine-free to ~ ½ espresso.
The Enroot collection of sparkling teas will be available at drinkenroot.com and at select grocers beginning in Southern California, USA. Flavour profiles launching are:
- Relax: Strawberry Lavender Rosemary Tulsi
- Reenergize: Mango Turmeric Ginger Guyausa
- Revitalize: Raspberry Mint White Peony Tea
- Rejuvenate: Peach Hibiscus Jasmine Green Tea
- Revive: Apple Lemon Cayenne Yerba Mate
“This has been a three-year labour of love from leaf to bottle with a caring community of award-winning, pioneering chefs and skillful engineers, who developed our distinct brewing and batching method,” said Enroot CEO Cristina Patwa. “The results are delightful, and we are grateful to be on this journey with friends who share similar values.”
The female-led small business was founded by three friends, Cristina Patwa, John Fogelman and Brad Pitt, based on their shared passion for Food, Family and Farms, and a desire to help make a change in the food industry. As a public benefit corporation and pending certified B Corp, Enroot is a Sustaining Partner and proudly gives back to the James Beard Foundation’s Women’s Leadership Programs, which strives to address the lack of diversity and parity in the food and beverage industry.
“As admirers of the Foundation’s advocacy work, we collectively wanted to create a brand that is rooted in good flavour and intent – particularly by having a strong connection to our health, the earth and each other now more than ever,” said Pitt.
“We are proud of our partnership with Enroot, and our shared values of advancing women and creating a world that is more delicious, diverse and sustainable,” said Clare Reichenbach, CEO of the James Beard Foundation. “We remain committed to providing women with the tools they need to create the life they want and build back stronger than ever before.”
Based and brewed in California, Enroot is the first start-up in food and beverage to create a comprehensive responsible sourcing policy with SCS Global Services, the trusted leader in third-party sustainability and food quality certification. Using plastic-free packaging, the company partners with its suppliers to carefully source quality organic ingredients and help reduce its carbon footprint.
About the James Beard Foundation
The James Beard Foundation promotes Good Food For Good™. For more than 30 years, the James Beard Foundation has highlighted the centrality of food culture in our daily lives. Through the variety of industry programs that educate and empower leaders in our community, the Foundation has asserted the power of food to drive behavior, culture, and policy change. The organization is committed to giving chefs a voice and the tools they need to make the world more sustainable, equitable, and delicious for everyone. As a result of the COVID-19 pandemic, the James Beard Foundation launched the Open for Good campaign to ensure that independent restaurants not only survive, but that the industry is able to rebuild stronger than before.
Ocean Spray Cranberries, Inc., the agricultural cooperative owned by more than 700 farmer families, introduced Ocean Spray® Brew, a first-of-its kind hybrid drink made with real fruit juice and cold brew coffee. With its nearly 90-year old, iconic Ocean Spray® brand, the cooperative is relentlessly driving innovation to accelerate Ocean Spray’s evolution toward health and wellness. The launch of Brew builds on a pipeline of innovation coming from the cooperative, bolstering its mission of connecting farms to families for a better life by delivering a new beverage that is both nutritious and provides natural energy. Brew marks yet another expansion for Ocean Spray into a new category of coffee, and Ocean Spray will continue to drive future growth opportunities for the cooperative this year.
Ocean Spray® Brew will be available in two flavors, Cranberry Lemonade with Cold Brew Coffee and Cranberry Blueberry with Cold Brew Coffee. Brew features 100 % Colombian Coffee, with each 8 oz serving containing 40 milligrams of naturally sourced caffeine from green coffee beans, which is equal to a 1/2 cup of coffee. In addition, Brew contains antioxidant vitamin C, as well as vitamin B and real fruit juice, with no added sugar, no preservatives, and no artificial flavors or colors.
Ocean Spray® Brew will be on-shelf in the USA this month in Target, Stop & Shop, Shaw’s, Albertsons, Vons, and Safeway, and will continue to expand to more stores throughout the year.
One of the major trends in Asia’s beverage and liquid food market is: “quality, not quantity.” As incomes rise, people prefer to consume better products instead of more products. At the same time, demand for production systems and machines remains high. As the leading trade fair for the industry, CHINA BREW CHINA BEVERAGE (CBB) provided a far- reaching overview of the market with the exhibitors’ presentations and its comprehensive supporting program. The CBB showed what is driving the industry today and will drive it tomorrow. In the process, it underscored its position in Asia.
Dr. Reinhard Pfeiffer, Deputy CEO of Messe München, is extremely satisfied with the results of CBB: “We are following up on the successes of the last event: We had a total of 869 exhibitors, an increase of nine percent. The trade fair used eight halls, including two that were used by 256 international exhibitors. That represents a growth rate of six percent. CBB is thus enhancing its importance as the leading trade fair for the beverage and liquid food industry in the Asia-Pacific region.” The chief executives of international market leaders praised the large number of visitors from such Asian countries as Indonesia, Myanmar, the Philippines, Thailand and Vietnam who visited their stands.
Hong Shen, General Manager at Zhongqing Heli International Exhibition Co., Ltd., organizer of CBB, highlights the event’s added value: “CBB is the only trade fair in Asia that showcases the entire process chain for all areas of the beverage and liquid food industry and presents new generations of machines. This was also acknowledged by the approximately 56,000 participants in the eight fully booked halls.”
Richard Clemens, Managing Director of the VDMA Food Processing and Packaging Machinery Association, believes CBB is crucial for international companies to successfully gain a foothold in the Chinese market. “Closeness to customers is vital for developing and implementing tailored solutions, as well as for providing ideal after-sales service. CHINA BREW CHINA BEVERAGE is the most important trade fair – not only in China, but for Southeast Asia as a whole,” is Clemens’ assessment.
CBB Forum with the key issues of sustainability and digitalization
The beverage industry is undergoing a shake-up in the wake of digitalization. The CBB Forum’s program included a presentation by Professor Sylvain Charlebois from Dalhousie University, Halifax, on how blockchain technologies “can help many companies protect their brand equity.” Use of the technology in the beverage industry is still at the beginning, but he recommends “companies should see that as an opportunity and address the issue early on.” In the view of the VDMA, Chinese consumers in particular are very open to digital solutions.
That also harbors potential for companies from the beverage industry. That is because “customized premium products that can be configured and ordered online have far greater growth potential than in Europe,” says Clemens.
The industry also discussed the issue of sustainability intensively. For example, Professor William Chen, from the School of Chemical and Biomedical Engineering and Director of the NTU Food Science & Technology Program at Nanyang Technological University, believes that sustainable beer brewing offers advantages for companies and consumers alike: “Sustainable brewing processes and upcycling of waste and by-products, such as to make biodegradable packaging, deliver enormous benefit for the industry. At the end of the day, that might also be reflected in lower product prices for consumers,” states the scientist.
Visitors and exhibitors were inspired by the CBB Forum and the wealth of information. CBB plays a major role in helping information be shared within the industry and enables an extensive overview of the beverage and liquid food market.
Successful premiere for the Round Table Talks
Apart from sustainability and digitalization, the future of the PET segment was also a hotly debated topic. The newly introduced Round Table Talks gave visitors the chance to learn more about this and other issues in the beer and beverage market. What are key concerns in the industry now and in the future? Industry experts from companies such as AB InBev, Snow, Suntyech Process Engineering, Tsingtao and Voss (Hubei) Water & Beverage provided insights. The other items on the agenda, such as the International Beer Smart Factory & Brewing Technology Forum or the Exhibitor Technology Seminar, were also very popular among visitors.
CHINA BREW CHINA BEVERAGE (CBB) draws on the success of 2016: Just under three weeks before the beginning of the exhibition, the halls of the Shanghai New International Exhibition Centre (SNIEC) are almost fully booked. The exhibition space of the international companies is once again increasing. This underlines the importance of the event as an international trade fair for the beverage and liquid food industry. The extensive supporting program, including the CBB Forum, Round Table Talks and the International Beer Smart Factory & Brewing Technology Forum, will additionally shed light on what is moving the industry today and tomorrow.
CBB, which takes place from October 23 to 26, is the most important meeting point for the beverage and liquid food industry in Asia. Thanks to its wealth of topics and offerings, it provides visitors comprehensive insights into trends and developments. “As a leading technology platform, CBB promotes the exchange of information within the industry. The presentations of the exhibitors on the one hand and our supporting program on the other provide for a complete and forward-looking overview of the beverage and liquid food market”, said Petra Westphal, Project Group Leader Messe München.
Richard Clemens, Managing Director of the VDMA Food Processing and Packaging Machinery Association, also underlines the importance of the event: “The Chinese beverage market is continuing to grow. Over the next five years, a further annual growth of nine percent is expected. Therefore, we expect CBB to provide considerable impetus for the industry.”
More than 860 exhibitors have already registered. Among them are national and international industry leaders such as Alfa Laval, GEA, Husky, KHS, Krones, SACMI, Sidel and Siemens located in the international exhibition halls. And GDXL, HGM, Lehui, Newamstar, Tech-Long and Zhongya in the national exhibition halls.
The CBB supporting program: Key issues of sustainability and digitization
In addition to industry solutions from exhibitors, attendees can look forward to the unique CBB supporting program. This year, the CBB Forum will focus on the topics of sustainability and digitization. First-class speakers will provide insights and outlooks, including Dr. Ning Ding, General Manager of the Food & Beverage Division at Siemens. In his presentation, the expert will show how digital twins support the digital transformation of the food and beverage production. Another presentation on digitization comes from Sylvain Charlebois, Dean of the Faculty of Management at Dalhousie University. Charlebois will address crypto currencies and blockchain technologies that offer huge potential for the agricultural and food sector. He will raise the question: “To address lurking food safety and fraud concerns, can blockchain technologies be the answer? ”
Prof. William Chen, Director of the Food Science and Technology Programme at Nanyang Technological University Singapore is going to deal with sustainability. The title of his presentation is: “Fermentation for Upcycling of Brewer’s Spent Grains: Potential for Zero Waste Food Processing and Circular Economy.” Further presentations on digitization and sustainability will be given by Richard Clemens, Managing Director of the VDMA Food Processing and Packaging Machinery Association, and Winston Boyd, Technical Director at Gold Coast Ingredients Inc.
Another highlight of the supporting program are the newly introduced Round Table Talks. Here, industry experts will discuss important topics relating to PET and the developments on the Chinese beer and beverage market today and in the future. Representatives of companies like AB InBev, Snow, Suntyech Process Engineering, Tsingtao and Voss (Hubei) Water & Beverage will talk about dairy trends, innovative product concepts as well as opportunities and challenges regarding packaging and beer trends and many other topics.
For further information about the exhibition, please visit www.cbb.drinktec.com.
