BrauBeviale 2023 in Nuremberg can look back on three successful days. With Thursday’s final day, Europe’s leading trade fair for the brewing and beverage industry got back on track after a four-year break. Rolf Keller, Managing Director of organiser YONTEX, is appropriately satisfied: “With strong visitor demand from over 120 countries and from all sectors of the beverage industry, our three-day show once again scored highly: The technical exchanges between experts, the wide range of exhibitors and the specialist topics addressed in the supporting programme were extremely well received by visitors. BrauBeviale once again confirmed its position in the industry when it comes to delivering answers to current challenges.”
Well-frequented halls and intensive, high-quality discussions were the major take-aways for many exhibitors: key topics included energy saving in the manufacturing process, new filling systems and optimising efficiency through increased automation. Furthermore, exhibitors delivered answers to the requirements of European packaging legislation and showed awareness of the need to consistently align manufacturing processes with sustainability criteria.
Excellent response to the supporting programme
The supporting programme also provided a strong impetus for the entire industry: THE LOGISTIK LOUNGE, for example, demonstrated numerous reusability solutions and made positive suggestions for the future direction of the logistics chain during its discussion forums. This offering in particular was perceived as an important addition to the overall BrauBeviale programme.
The Young Talents Camp got off to an equally promising start: The new networking lounge concept aimed at attracting young Gen Z talent to all areas and levels of the beverage industry was a complete success. “We had excellent responses to this offer. I can already say that we will be stepping up our activities in this interdisciplinary area for the benefit of the whole industry,” says Executive Director Andrea Kalrait.
With the special “Grape processing and Cellar Management”, area BrauBeviale 2023 broke new ground. Exhibitors there were able to present their products specifically for the wine industry. It was a new platform in which winegrowers could learn about solutions for their own specific businesses. The additional benefit for this group of visitors was that bottling technology and packaging as well as solutions for product equipment could simply be ‘taken away’ following a visit to the trade fair in the nine BrauBeviale halls.
Expert meetings and presentations covering a wide range of topics
The well-proven and broad-based programme of the BrauBeviale Forum once again presented a wide range of ideas, ranging from securing raw materials in the face of climate change, to best practice examples from marketing. On the last day of the show the ExportForum German Beverages supplied valuable ideas for sales development of German beverages in attractive international markets. What influence do today’s multiple challenges and changes have on the food and beverage industry? This question was addressed in an introductory presentation by specialists from the food and beverage sector.
High level of interest from an international audience
BrauBeviale 2023 once more positioned itself strongly as a platform for the industry – predominantly in other European countries. Around 45 per cent of exhibitors came from abroad. The show’s potential has also been recognised by representatives of other nations. During the visit by the Italian Consul General Sergio Maffettone and the American Consul General Timothy Liston, the BrauBeviale team was able to document the consistent development of the trade fair into an international meeting place. The visit of the Italian Consul General was particularly focussed on the Italian exhibitors, who made up the second largest group of exhibitors after the German exhibitors. The American Consul General informed himself about suppliers with innovative solutions as well as some suppliers with complete offers for brewery operations. In addition, by visiting the Young Talents Camp, he focussed his attention on the topic of recruiting young talent – one of the most pressing tasks for the industry in the near future.
The show organiser YONTEX considers this high level of interest, which also comes from official representatives of some major market players in the beverage sector, as confirmation that the company is on course to further develop the specialisation of its product portfolio for the brewing and beverage industry.
The two most important international trade fairs for the beverage and liquid food industry will join forces to strengthen their positions in the world market. drinktec from Munich (GER), the world’s leading trade fair for the beverage and liquid food industry, and Nuremberg’s (GER) BrauBeviale, the leading capital goods trade fair for the beverage industry in Europe, have joined forces to form the joint venture “YONTEX” as of 1 July 2023. The company is based in Nuremberg and CEO will be Rolf M. Keller, previously divisional director at NürnbergMesse. Both trade fairs will continue to operate as independent brands, retain their names, and keep their events at the respective locations in Munich and Nuremberg, but under the shared umbrella of YONTEX.
The merger of drinktec and BrauBeviale into one company is the largest merger of two trade fair flagships in Germany to date. Both trade fairs will be able to continue their individual growth unimpeded, widen their national and international reach in terms of customer contacts, and bundle their resources to the benefit of their exhibitors and visitors.
The new company YONTEX will present itself for the first time with the BrauBeviale to be held in Nuremberg from November 28 to 30, 2023. Both events will be held as before at their accustomed venues, both will retain their prestigious brand names and their well-known contact persons. Moreover, they will be held in the same cycles as before: drinktec will be held at the Munich Exhibition Centre every four years, the next event being in 2025, and BrauBeviale will still be held annually at the Nuremberg Exhibition Centre, as before, except for the “drinktec years”. In addition to Munich, drinktec is also held at two additional venues: an annual event in India (drink technology India) and a biennial event in China (CHINA BREW CHINA BEVERAGE).
A 19-person team of experienced trade fair professionals from drinktec and BrauBeviale, as well as some new trade fair professionals, will be the foundation of YONTEX in the future. This new team includes CEO Rolf M. Keller and Executive Vice President Petra Westphal, who had previously been a project manager for drinktec and its international exhibitions, Executive Director BrauBeviale Andrea Kalrait, Executive Director drinktec Cluster Markus Kosak and Executive Director Operations Moritz Müller.
The Covid pandemic continues to shake up the international event calendar in the global beverage technology sector in 2022. After intensive consultation with the companies and associations represented on the BrauBeviale exhibition advisory committee, the event organiser, NürnbergMesse, has decided to suspend BrauBeviale 2022, from 8 – 10 November 2022. “By taking this step, we are reacting early to the concerns of the market, and ensuring planning reliability for the industry” says Andrea Kalrait, Executive Director of BrauBeviale and Beviale Family. The next BrauBeviale, therefore, will be held from 14 to 16 November 2023 in Nuremberg.
About the BrauBeviale:
The BrauBeviale is one of the leading international capital goods specialist exhibitions for the beverage industry in Nuremberg, with around 1,100 domestic and international exhibitors, and around 40,000 professional attendees from Germany and abroad. Alongside the Beviale Moscow, the Beviale Mexico, the Craft Beer China and the Craft Beer Italy, the BrauBeviale is part of the Beviale Family.
myBeviale.com, the digital dialogue platform for the beverage industry’s regular gathering, is now online. Whether you want to network, make new contacts, or exchange knowledge and ideas, you’ll be able to do all this and more on myBeviale.com all year round and free of charge, no matter where you are. As a complement to the Beviale Family, which also includes BrauBeviale, the new platform is open 365 days a year, allowing dialogue and knowledge-sharing during and beyond the trade fair as such. During the Launch Days from 10 to 12 November, myBeviale.com will also be the virtual venue for the programme originally planned for the BrauBeviale Special Edition. The three-day programme will feature around 100 live talks, presentations and sessions, and is set to attract beverage industry enthusiasts, experts and executives alike to the new platform.
The new digital dialogue platform makes it even easier to interact with members of the beverage community, find suitable specialists and work together to resolve challenges. All year round, myBeviale.com will offer information on the products and solutions of participating suppliers, virtual presentations, workshops and discussion panels, industry news and specialist publications by the various companies. One of the core elements of myBeviale.com is a targeted networking function that allows all participants in the platform to enter a dialogue with one another. Registration is free of charge.
Beverage expertise in five segments
The platform is subdivided into five different zones. Following registration, users will have access to all functions and content. In Products & Solutions, you can access a comprehensive database of solutions for the beverage industry, covering aspects like manufacturing, bottling, packaging or marketing. Using the filters provided, you can quickly locate the most relevant suppliers for your specific challenge. Then simply click to arrange an appointment. Under Companies, you will find extensive information on companies and organisations from the sector, including start-ups, associations and major players, as well as details of the respective contacts. Go to the Community zone to enjoy informal exchanges between colleagues, experts and other beverage industry professionals. Here too, it is easy to arrange to talk to interesting contacts at any time via chat or video call. Stories is the magazine section of myBeviale.com and brings together industry news, user reports, white papers and company news from the drinks manufacturing environment. Readers can browse through the articles and get information and inspiration. If you are looking for knowledge and interesting presentations, head for the Action Area, where all year round you can discover current and archived presentations or discussion panels. During the Launch Days from 10 to 12 November, the Action Area will offer a packed agenda. Six thematic streams within the extensive BrauBeviale@stage programme ensure knowledge transfer and lots of light bulb moments, (almost) as close as it gets to the on-site experience in Nuremberg.
Experience the trade fair forum programme at the myBeviale.com Launch Days
From 10 to 12 November 2020, the new myBeviale.com platform will play a rather special role as the virtual venue for the forum programme BrauBeviale@stage, which was originally planned for the on-site event in Nuremberg. The highlights from the scheduled on-site programme – presentations, discussions panels and award ceremonies – are now available on the digital dialogue platform, so that the entire beverage community can attend them virtually.
For example, you’ll be able to join in the celebrations at the award ceremony for the European Beer Star, one of the most prestigious beer competitions worldwide, as the winner will be announced live on the platform. And even in this year’s exceptional circumstances, visitors don’t have to miss out on the popular tastings of the latest beverage trends in the Craft Drinks Area, as selected specialities are available for home delivery. The matching explanations by a sommelier can then be accessed at any time on myBeviale.com, even when the Launch Days are over.
The presentations also cover a wide range of topics. Many items on the agenda focus on the issue of the future viability of the sector. Our event partners include Private Brauereien Bayern (Bavarian Association of Private Breweries), the honorary sponsor of BrauBeviale, VLB – the Berlin-based research and teaching institute for brewing, Doemens Academy, Bayern Design, BV-BFGH (Association of German Beverage Wholesalers), the World Packaging Organisation, BVE (Federation of German Food and Drink Industries), SGS Fresenius and many more.
Simply register for free now!
The complete programme for the Launch Days from 10 to 12 November 2020 is available at www.mybeviale.com. This is also where you can register and discover the functions, content and community of myBeviale.com.
Following extensive discussions and critical observation of the current situation, NürnbergMesse, in close cooperation with customers and partners, has decided not to hold the physical BrauBeviale 2020 Special Edition trade fair as planned and to move the program exclusively to the digital world. The reasons for this are the current national and global developments of the corona pandemic, the rapidly increasing number of infections, and the associated massive restrictions on business travel in companies. Exhibitors and visitors will be able to meet virtually all year round on the digital dialog platform myBeviale.com, where the extensive supporting program BrauBeviale@stage will be online from 10 – 12 November 2020. The next BrauBeviale will take place again in 2022 at Messe Nuremberg.
With BrauBeviale 2020 Special Edition, NürnbergMesse aimed to fulfil the beverage industry’s desire to finally meet and exchange ideas in person again. Numerous intensive discussions with exhibitors, partners, and visitors have led to this decision. In coordination with the responsible authorities, safety and hygiene protection concepts were developed to ensure smooth and safe participation in the trade fair for all. Right up to the end, the BrauBeviale Special Edition has received a lot of encouragement and support from the industry. “We had a lot of patience and would have maintained this patience until November – for our exhibitors, visitors, and partners. Unfortunately, the industry is now being deprived of the last opportunity for a physical meeting this year,” regrets Andrea Kalrait, Executive Director BrauBeviale at NürnbergMesse. “However, despite all our commitment, we obviously cannot close our eyes to the latest developments.
We owe this to our customers and partners. We were well prepared, but must be realistic about the current situation. In this respect, we are now continuing to work at full speed on our online offering and are delighted to unite the beverage industry virtually on our digital dialog platform myBeviale.com starting in November.”
The beverage industry meets digitally: myBeviale.com
Coming together, sharing knowledge, taking ideas with you: This is what exhibitors and visitors expect from BrauBeviale. In order to strengthen the dialog in the beverage industry, the digital dialog platform myBeviale.com will be launched in early November. A more comprehensive supporting program than ever before had already been planned for the physical event. BrauBeviale@stage, with six theme stages, will also be available online. Andrea Kalrait would like to thank all customers who have supported BrauBeviale, also as a Special Edition: “Strong partners in difficult times are irreplaceable. We are continuing to work together with equal commitment to provide the international beverage industry with a virtual and year-round platform. We look forward to seeing you again online and, at the latest, in 2022 again at Messe Nuremberg!”
Current information about BrauBeviale Special Edition at: www.braubeviale.de/en
Let’s start with some good news: BrauBeviale will take place this year! The event concept has been modified due to the current circumstances. In consultation with the relevant authorities, safety and hygiene concepts were developed to ensure a safe and effective trade fair experience for all participants. This year, the international capital goods fair for the beverage industry will therefore take place at Exhibition Centre Nuremberg from 10 to 12 November as a “BrauBeviale Special Edition”. This decision was taken in close consultation with our exhibitors, visitors and partners and therefore specifically meets their requests for the organisation of a physical platform before the end of the year to facilitate dialogue and foster business.
“The decision to hold BrauBeviale this year was not just down to us as the organiser but was taken in close consultation with our exhibitors, visitors and partners,” explains Andrea Kalrait, Executive Director BrauBeviale at NürnbergMesse. “The message that we kept getting in our discussions was that our customers still wanted to have their annual gathering in 2020, all the more so as it was probably the only opportunity for such a meeting this year, not just at national and European level but internationally. So I am really looking forward to welcoming as many visitors as possible in person to our event in Nuremberg!”
The key theme of the current three-year BrauBeviale cycle is the future viability of the beverage industry. This year in particular, which has also forced a lot of companies in the beverage sector to face unprecedented and difficult challenges, the future viability of the industry is more important than ever. The BrauBeviale Special Edition is therefore very much about showing solidarity. As a partner to the entire beverage sector, this year’s event will send out a message and provide an attractive, successful and at the same time safe platform to allow industry stakeholders to share information, network and join forces to emerge from this difficult situation in a stronger position.
BrauBeviale Special Edition – tailored hygiene concept
Andrea Kalrait explains the principle behind the Special Edition: “Naturally, protecting our customers is always a top priority for us, so together with the relevant authorities we developed a safety and hygiene concept tailored to BrauBeviale, to ensure the greatest possible degree of safety for all trade fair participants.” The main protection objectives and the cornerstones of all measures implemented are to make it possible to observe current social distancing rules and facilitate contact tracing and good hand hygiene. The supporting programme was also adapted to meet these requirements: The Craft Drinks Area, BrauBeviale Forum and brau@home will make the necessary adjustments to the way they communicate and provide information so as to ensure the safety of the participants.
“Except for stand parties, things can happen in the usual way but subject to the prescribed conditions that we are all familiar with meanwhile from our daily routines,” says Andrea Kalrait, summing up the concept for the BrauBeviale Special Edition. “There will be a one-way system to direct visitor flows through the halls. Wherever it is not possible to observe social distancing, masks must be worn, and the exhibition stands have to comply with the necessary safety and hygiene standards. In addition, the contact details of all exhibitors and visitors will be collected to ensure the necessary traceability. Because we cannot use the same hall configuration as last year, I encourage all visitors to do a bit more preparation for their trade fair visit this time round.” An obligatory part of this preparation will be to register in advance online. To make sure that the admissible number of visitors per day is not exceeded, only day tickets will be available this year. So each visitor has to decide on a specific day and then register for it. The tickets are available on mobile devices and allow contactless access to the exhibition grounds.
There is positive news from Beviale Family in China about the successful restart of the trade fair business. This is not just pointing the way forward for the exhibition industry worldwide, but also for Nuremberg as a trade fair venue and consequently, for BrauBeviale. CRAFT BEER CHINA took place in Shanghai from 1 to 3 July 2020 and was a professional event that did an excellent job in implementing the necessary distancing and hygiene rules.
Online option: the regular industry gathering on the internet
Considering the current travel restrictions, BrauBeviale has also undertaken to enable trade visitors and companies to participate in the BrauBeviale Special Edition even if they cannot come to Nuremberg in person. Alongside work on implementing the modified event concept at the exhibition centre, preparations are also in full swing for the digital dialogue platform “myBeviale.com” (www.mybeviale.com). It will dovetail the analogue and digital worlds and will also be available to the BrauBeviale community the whole year round after the trade fair is over. For the event the BrauBeviale Forum programme, among other things, will also be put online. Thanks to this online option, trade fair participants will have the opportunity to watch and even interact with interesting presentations live from their homes. In addition, it will be possible to live-stream contributions by high-calibre speakers who are not able to attend the event in person. “So I urge all of you to make a firm note of the dates 10 to 12 November 2020 in your calendar and take your place at the industry’s regular gathering! Whether in person at the Nuremberg venue or in virtual space from your PC at home, we have a wide-ranging programme to offer you!” says Andrea Kalrait in an appeal to all industry players.
In line with the company motto “Turning the best out of nature into Multi-Sensory & Nutritional Excellence”, Doehler will present pioneering ingredients, ingredient systems and integrated solutions for the beverage industry to visitors at BrauBeviale, which will take place in Nuremberg from 12 to 14 November 2019.
From reduced-sugar adult soft drinks in innovative flavours, to fruity and fresh NFC juices, to refreshing fruit-infused water and full-bodied, alcohol-free beers, visitors to the Doehler stand can discover inspirational ideas for their next successful product. All innovation concepts are based on a comprehensive portfolio of natural ingredients ranging from natural flavours, natural colours, health ingredients, pulses & cereal ingredients, dairy & plant-based ingredients, fermented ingredients, fruit & vegetable ingredients to ingredient systems, as well as a diverse range of certified organic ingredients.
The next generation of beer-mix drinks
Beer remains one of the world’s most popular alcoholic beverages. Primarily young consumers are looking for diverse product concepts in innovative flavours, a fact that offers tremendous market potential for beer-mixes. Doehler will present exciting beer-mix concepts at BrauBeviale 2019 which producers can use to shake up the beer market. Alongside classic beer-mixes with lemon or grapefruit flavours, reduced-sugar beer-mix variants are currently in high demand. The sugar-reduced beer-mix lemon product impresses with its authentic taste and full-bodied mouthfeel, while using 30% less sugar compared to other common beer-mix beverages. Doehler’s MultiSense® Flavours enable the sugar content in alcoholic and non-alcoholic beverages to be reduced significantly, while simultaneously retaining the full taste.
“Double brew beer-mixes” are also winning over consumers with their authentic taste profiles. Perfectly balanced and refreshing beer-mixes combine two brewed components: beer and brewed lemonade. A fruit content of up to 6 % derived from fermented juices and various botanical extracts ensures that the beer-mixes are less sweet and have a particularly refreshing taste. Visitors to the Doehler stand will have the opportunity to try the double brew beer-mix with a hint of lime.
Reduced-sugar and refreshing – soft drinks for every taste
At BrauBeviale, Doehler will also present its extensive portfolio of adult soft drinks which are specifically tailored to the consumer requirements of adults. Using high-quality ingredients from Doehler such as innovative botanical extracts and distillates, brewed and fermented ingredients or high-quality NFC juices, the adult soft drinks impress with their tart, less-sweet taste profiles.
Doehler also has different solutions to reduce the sugar content in soft drinks. By using MultiSense® Sweet Aroma, the refreshingly light soda tastes fruitier and less sweet while having a sugar content of less than 5 g per 100 ml. The lemonade combines the sour and fresh taste of lemon with a hint of peach and is presented in the trend colour of coral. Consumers looking for another lemonade with a less sweet, more “grown-up” taste profile should try Doehler`s brewed soda with its special flavours of brewed ginger and brewed lime. Thanks to a natural sweetening solution using a stevia tea brew, the drink has a sugar content of just 4.1 g per 100 ml.
Innovative juice drinks – natural, reduced-sugar and delicious
Reducing the sugar and calorie content in alcoholic and non-alcoholic beverages is currently in the spotlight. The demand for reduced-sugar beverages is continuously growing, particularly when it comes to juice and juice drinks: every third juice on the market is now an NFC juice. These juices are derived from natural sources and have authentic “home-made” tastes. Reducing sugar content is one of the biggest challenges facing manufacturers. “NFC Naturally Light” are innovative product concepts from Doehler which can solve this problem. The “light” juices from Doehler – such as the “next-generation apple juice” which is made from apple juice and coconut water – not only consist entirely of NFC juices, but also contain less sugar and fewer calories than conventional juices and impress consumers with their refreshing and fruity tastes. Thanks to our wide range of high-quality fruit and vegetable ingredients, we can present product concepts to trade fair visitors which satisfy every taste.
Natural ingredients for a healthy lifestyle
Many consumers consider the nutritional properties of the products they purchase. This is resulting in growing worldwide demand for beverages containing natural ingredients and which have a positive effect on health. No other beverage better combines the trends of naturalness and health than fruit-infused waters. At BrauBeviale, Doehler will present innovative concepts such as fruit-infused water in apple lemon or raspberry mint variants. Water with different flavours is enjoying ever greater popularity: enriched with natural fruit infusions and agave, these trend drinks are impressing consumers around the world with their taste – while containing less sugar or sweeteners and fewer calories.
Hall 1, Stand 303
