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Caribe Juice, maker of WTRMLN WTR®, #1 selling cold pressed watermelon juice brand in the US, announces the launch of WTRMLN® ADE, a first-of-its-kind, clean cold-pressed ultra-hydrating lemonade that harnesses the hydration superpower of real watermelon in a delicious and refreshing lemonade. Each 12 oz bottle packs a whopping 600 mg or more of electrolytes, on par with shelf stable sports drinks, thanks to its high concentration of naturally electrolyte-rich watermelon, and touts 100 % DV Vitamin C, No Added Sugar, and half the calories and sugar of traditional lemonade. WTRMLN® ADE is available in 3 popular flavours: Lemonade, Strawberry Lemonade, and Limeade.

“Everyone loves the taste of watermelon, but many consumers do not realise that watermelon is naturally packed with extraordinary amounts of electrolytes, especially potassium, as well as L-Citrulline, an amino acid that aids in muscle recovery post-workout, and lycopene, an antioxidant powerhouse,” said Luis Solis, CEO of Caribe Juice. “Having just wrapped up our second year in a row of double-digit growth, now is the perfect time to lean into Wtrmln momentum with new innovation.”

WTRMLN® ADE is a full flavour sport lemonade that delivers thirst-quenching benefits to help consumers hydrate faster and recover more efficiently than regular water without all the junk ingredients found in most sports drinks. Like all WTRMLN® products, the base is cold pressed watermelon juice, which delivers one of the cleanest sources of hydration on the planet. Combined with lemon and other real juices, the result is a super-hydrating delicious lemonade that delivers the key functional benefits found in watermelon, such as clean electrolytes, vitamins and antioxidants.

WTRMLN® ADE will be available in retailers such as Target, Stop & Shop, and Whole Foods (starting September) as well as regional accounts throughout the Northeast and West Coast in the US.

Louis Dreyfus Company (LDC) announced the exclusive launch in the French market of its new fresh fruit juice brand, Montebelo Brasil, in collaboration with Laiterie de Saint-Denis-de-l’Hôtel (LSDH) for commercialisation, bottling and distribution. This initiative aims to establish Montebelo Brasil as a market reference among fresh (or chilled) fruit juices in France, while ensuring traceability of oranges, from Brazilian groves to selected retail shelves.

Inspired by its eponymous Brazilian plantation, certified by the Rainforest Alliance, the development of the Montebelo Brasil brandis part of LDC’s strategic vision to extend its reach further downstream in the value chain, while offering distribution solutions to its customers and partners. It also reflects LDC’s focus to further diversify its Juice Platform portfolio with sustainable, traceable and high-quality products directly to end consumers.

“Our ambition for this project is twofold: to offer a 100 % natural product while ensuring traceability of the oranges, thereby establishing a connection between LDC as citrus producer in Brazil and the end consumer. Our commitment also addresses the demands of increasingly discerning consumers who are concerned about the origin and journey of the products they consume,” said Aurélien Grisval, Head of Downstream Market for Juice, LDC.

The Montebelo Brasil line includes eight fresh fruit juices:

  • Two pure orange juices (with and without pulp);
  • Two lemonades (yellow lemon, and a blend of yellow and green lemon); and
  • The following product range developed in collaboration with renowned Brazilian chef Tabata Mey: Pure mango, pineapple and lime juice; Coconut water, mango, pineapple, lime pure juice; Orange, maracuja, lime nectar ; and a lime maté beverage.

“We are proud to launch this new brand, which embodies our expertise as a global agricultural merchant dedicated to serving our customers, and our commitments as a responsible citrus grower in Brazil for over 35 years,” said Georges-Edouard Duriez, Head of Development and Strategy for Juice, LDC.

France was a natural choice for the brand launch, with its dynamic retail juice market that, per capita consumption, ranks second globally, with approximately 1.1 billion liters consumed annually, and for the opportunities offered by the chilled juice category in terms of value.

“Beyond the clear commercial opportunities, this launch in France, birthplace of the Group and homeland of its founder, Léopold Louis-Dreyfus, has profound significance for LDC. Making this launch a success will be a wonderful way to honor this legacy,” concluded Georges-Edouard Duriez.

Montebelo Brasil fruit juices are already available throughout France at Monoprix stores and Carrefour hyper and supermarkets in 1-liter and 250-milliliter bottles, and will soon be available at over 2,000 other outlets.

The non-pretentious, 100 % juice that’s disrupting the status quo in the juice aisle.

Introducing Revl Fruits, a new premium juice brand. Revl Fruits was born to fill the “joy gap” in the premium juice market – a market that often asks consumers to compromise value and taste. Revl Fruits is the joyful, bright, flavour-bursting antidote to its dusty counterparts with attributes consumers desire – 100 % juice, 25 % less sugar* no GMOs or added sugar.

Crafted with a splash of coconut water, Revl Fruits’ 100 % juice range is meant to be enjoyed morning, noon, and night, served chilled, or included in your favourite concoction. The four flavours include:

  • Boldly Cran: Packed with cranberries’ bold, tangy essence and naturally low sugar, Boldy Cran spotlights the naturally rich flavour of cranberries.
  • Tart Cherry: Tart Cherry is a celebration of this vibrant fruit. Each sip delivers the distinctive tartness that cherry enthusiasts crave.
  • Berry Wild: A fusion of nature’s most vibrant superfruits, cranberry, pomegranate, and açaí, Berry Wild is crafted to perfection and straight-up yum.
  • Truly Tropical: Featuring an enchanting blend of pineapple and mango, Truly Tropical will take you on a vacation with each sip.

Revl Fruits was designed with the planet in mind; it’s one of the only shelf-stable juices available in a 32 oz. Tetra Pak® carton. More than 70 % of the weight of the carton is made of paperboard, and the cap is made of bio-based plastic derived from plant-based renewable materials.

“For a long time, consumers have been forced to choose between products that fit their wellness lifestyle and meet their sustainability values while conceding on taste, joy, and value,” said Christina Zwicky, Head of Brand Marketing for Revl Fruits. “Revl Fruits believes that premium juice doesn’t have to mean heavy glass bottles, excessive pricing, a boring experience, or lackluster taste. Revl Fruits allows consumers to celebrate the joy of juice without the compromise.”

Recently, Revl Fruits flexed its brand ethos in a way that was as bold as its fruit. In LA, a town known for constantly changing health and wellness fads, Revl Fruits launched two billboards that declared that “good juice shouldn’t cost $15.” The billboards remarked on the cultural truth that good-for-you premium juices are becoming prohibitively expensive to the average consumer, further widening the compromise shoppers must make between value and wellness.

Depending on flavour, Revl Fruits SRPs are between $4 – $8. All flavours are available on Amazon.com, select Save Mart locations, and Gelson’s Market, and will be rolling out to additional retail stores in the US throughout 2024.

*Revl Fruits juices have at least 25 % less sugar (21 g sugar per 8 FL OZ) compared to the leading brand of 100 % juice (28 g sugar per 8 FL OZ)

About Revl Fruits
Revl Fruits™ is a premium juice brand designed to be refreshingly different. The premium juices are available in four varieties: Boldly Cran™, Tart Cherry, Berry Wild, and Truly Tropical. Revl Fruits was designed with the planet in mind, with Tetra Pak® packaging made from mostly plant-based materials. All products contain a splash of coconut water, are 100 % juice, have 25 % less sugar than leading competitors, and have no GMOs or added sugar. Revl Fruits is a product of Ocean Spray Cranberries, Inc.

The Board of Britvic plc announced the completion of the acquisition of the Extra Power energy drink brand from GlobalBev following receipt of regulatory clearance. As part of the transaction, Britvic has also agreed to acquire three additional Brazilian soft drinks brands from GlobalBev, including the energy brand Flying Horse, the juice brand Juxx and the acai smoothie brand Amazoo.

Collectively, this acquisition in Brazil enables Britvic to expand its brand portfolio and regional footprint. Energy is the fastest growing category in the market with volume growing 17 % in 20221 on the previous year and forecast to grow 20 % year-on-year in 20232. Within this category, Extra Power has broad-based distribution and 42 % market share3 in its core regions near Brasilia, while Flying Horse was the first international energy brand to enter Brazil around 20 years ago. Juxx is a premium juice brand with added health benefits, and Amazoo is an acai-based premium smoothie. In the year to December 2022, the acquired portfolio generated R$ 118 m of net sales, growing 26 % on the previous year.

This marks an important extension of Britvic’s Brazilian operations, consistent with Britvic’s strategy to accelerate and expand its presence across Brazil. The acquisition also includes a modern, efficient warehouse in Brasilia that will enhance Britvic’s supply chain efficiency across its wider portfolio and route to market into Brazil’s Centre-West region.

Simon Litherland, Chief Executive Officer commented: “The addition of these brands to our Brazilian portfolio will accelerate our growth trajectory in one of our key markets, as well as generate value overall. In line with our strategy to expand our business and accelerate our growth in Brazil, we now have a meaningful presence in the Centre-West region, providing the opportunity to scale our existing brands into territories where we’ve historically under-indexed, while also bringing new brands into our existing market regions.”

Britvic first entered the Brazilian market in 2015 with the acquisition of Ebba, followed by the acquisition of Bela Ischia in 2017. Since then, Britvic has developed fruit favourites such as Maguary, Dafruta and Bela Ischia into strong national presences known for innovation.

The Maguary brand heritage dates back to 1953 and, similar to the European flavour concentrates brands, is consumed by families at home. This heritage and family awareness enabled Fruit Shoot to be launched in Brazil as Maguary Fruit Shoot – following the same approach Britvic has followed in Europe, where Robinsons and Teisseire are the halo brands. New category launches in recent years have included Puro Coco and Natural Tea, both of which are ready-to-drink formats in the coconut and iced tea categories. More recently, the Brazilian team has expanded Maguary’s presence further, launching a plant-based chocolate drink.

Dafruta Tropical was launched in the flavour concentrates category, utilising the technical know-how of the Robinsons formulation. This new range uses real fruit, has a range of flavours and is pre-sweetened, differentiating it from the traditional concentrates in Brazil which require sugar to be added by the consumer. More recently the portfolio has expanded with the launch of Britvic Mixers and the premium Mathieu Teisseire range of concentrates for cocktails.

The growth market for fruit drinks in Brazil is perfectly complemented by Britvic’s fruit growing and fruit processing company, Be Ingredient, providing natural ingredients for Britvic and the international market.

1Nielsen Energy Market Data all regions
2Global Data volume forecast by category
3Nielsen Data

Britvic plc announced the acquisition of the Extra Power energy drink brand in Brazil from GlobalBev. This marks an important extension of Britvic’s Brazilian operations, consistent with Britvic’s strategy to accelerate and expand its presence across Brazil.

With 42% market share in its core regions near Brasilia, Extra Power enables access to the fast-growing, high-margin energy category. In addition, the acquisition includes a modern, efficient warehouse in Brasilia that will enhance Britvic’s supply chain efficiency across its wider portfolio and route to market into Brazil’s Centre-West region. In the year to December 2022, the acquired portfolio generated R$118m of net sales, growing 26 % on the previous year.

Simon Litherland, Chief Executive Officer commented: “I am delighted by this acquisition, which enables us to enter the higher-margin energy category in Brazil. In line with our strategy to accelerate and expand our presence in the country, we will access a growing category, extend our regional presence and deliver efficiencies in our supply chain. I am confident this acquisition will accelerate our growth trajectory in one of our key markets and generate great value for our business.”

This acquisition gives Britvic a meaningful presence in Centre-West region (Distrito Federal & Goias), providing the opportunity to scale its existing brands into a region where the business has historically under-indexed, as well as bring the acquired brand into Britvic’s existing footprint.

Britvic first entered the Brazilian market in 2015 with the acquisition of Ebba, followed by the acquisition of Bela Ischia in 2017. Since then, Britvic has developed fruit favourites such as Maguary, Dafruta and Bela Ischia into strong national presences known for innovation.

The Maguary brand heritage dates back to 1953 and, similar to the European flavour concentrates brands, is consumed by families at home. This heritage and family awareness enabled Fruit Shoot to be launched in Brazil as Maguary Fruit Shoot – following the same principle Britvic has followed in Europe, where Robinsons and Teisseire are the halo brands. More recently the local team has expanded the brand’s presence further launching a plant-based chocolate drink. New category launches in recent years have included Puro Coco and Natural Tea, both of which are ready-to-drink formats in the coconut and iced tea categories. The expansion of the portfolio continued in 2020.

Dafruta Tropical was launched in the flavour concentrates category, utilising the technical know-how of the Robinsons formulation. This new range uses real fruit, has a range of flavours and is pre-sweetened, differentiating it from the traditional concentrates in Brazil which require sugar to be added by the consumer. More recently the portfolio has expanded with the launch of Britvic Mixers and the premium Mathieu Teisseire range of concentrates for cocktails.

The growth market for fruit drinks in Brazil is perfectly complemented by Britvic’s fruit growing and fruit processing company, Be Ingredient, providing natural ingredients for Britvic and the international market.

In the financial year 2022, Britvic generated £143m of revenue in Brazil.

The acquisition of Extra Power will be funded from existing internal resources and external debt facilities.

The acquisition will require regulatory clearance but is expected to be completed around the start of Britvic’s next financial year in October 2023.

Pat Cummins, captain of the Australian Test Cricket team and international sporting icon, has announced an exclusive partnership with the expanded Nexba business. As part of the collaboration, Pat will embrace his love for Kombucha and become a Nexba shareholder and brand ambassador in Goodness Group Global, the better-for-you company.

The multi-year partnership will see the 30 year old right arm fast bowler become a shareholder in Goodness Group Global, as well as a public face of the Nexba brand, and at the forefront of NEW brands to be built under the Goodness Group Global umbrella.

Nexba is a leading brand in ‘Naturally Sugar Free’ functional soft drinks that has removed more than 6 billion grams of sugar from global diets. This year, Nexba expanded to become Goodness Group Global with the goal of building a house of brands that ‘taste good & do good’ while creating positive change by removing sugar and artificial ingredients from consumption.

Pat’s relationship with Nexba and Goodness Group Global adds to his growing portfolio of off-field business interests which he’s looking to grow for his eventual life after cricket.

Nexba is a leading brand in ‘Naturally Sugar Free’ functional soft drinks and kombucha both in Australia & the UK. All of the Nexba drinks are powered by their Goodsweet® natural sweetener which emulates the taste of sugar without the nasties. Consumers, retailers & governments, locally and internationally, are increasingly focused on health & wellness with rejection of both sugar and artificial sweeteners.

The opportunity to own shares alongside Pat Cummins in Nexba and Goodness Group Global is available via a crowdfunded capital raise campaign on VentureCrowd. Budding investors better be quick, as it closes in less than a month!

Pepsi is unveiling a new logo and visual identity system, the first update of the iconic Pepsi globe logo in 14 years. Pepsi will roll out the new look in North America this fall in time for the brand’s 125th anniversary, and globally in 2024, marking the brand’s next era with an eye toward the future. The new design evolves the Pepsi brand to represent its most unapologetic and enjoyable qualities, and will span across all physical and digital touchpoints, including packaging, fountain and cooler equipment, fleet, fashion and dining. Pepsi plays a critical role in achieving the PepsiCo positive sustainable packaging targets and in the U.S., as of 2022, Pepsi has begun to convert all 20oz bottles of Pepsi, including Pepsi Zero Sugar to 100 % recycled PET. The new logo and visual identity pays homage to the brand’s rich heritage while taking a big leap toward the future.

Koa receives recognition for its socially responsible business just five years after the establishment of its innovative cocoa fruit venture. The Swiss-Ghanaian start-up is excited to announce the success- ful B Corp Certification with a score of 95.7 points. As Koa is scaling its operations, the team pushes even further in improving and leading with positive change.

Koa has officially become a B Corp, short for Certified B Corporation, using the power of business to address some of society’s greatest challenges. “Nowadays, measuring the success of a company needs to go beyond pure financial performance. Since our inception, we measure our success on the triple bottom line: people, planet and profit. Being B Corp certified, we join a community of businesses around the world leading the transformation of the global economic system and we hope that many of our peers will follow our example,” Benjamin Kuschnik, Co-Founder and Group Finance Director of the Swiss-Ghanaian start-up, highlights.

A rigorous review of Koa’s impact

By certifying their businesses, recognised B Corps step into a framework for continuous improve- ment. A company must achieve a minimum score of 80 points on the B Impact Assessment to be certified and repeat the verification process every three years. The extensive assessment measures Koa’s ongoing impact on its workers, community and suppliers, customers, governance and the environment to make sure that the company is meeting high international standards of social and environmental performance, accountability, and transparency.

As a B Corp, the start-up joins the growing movement of around 6,000 Certified B Corporations from 158 industries across 86 countries, including companies like Ben & Jerry’s, Innocent Drinks and Valrhona. The B Corp Certification is administered by B Lab. Lucy Muigai, CEO of the African B Lab certifying Koa says: “This is not only a win for Koa but a win for the B Corp movement. The recognition marks Koa’s continued investment in tackling poverty in the cocoa supply chain and strengthening rural communities through job creation. Koa joining the B Corp community signals a shift towards greater accountability and transparency in the cocoa sector.”

Founded in 2017, Koa is disrupting the cocoa industry through its innovative upcycling of the cocoa fruit. Koa is the first company in West Africa to have unlocked a new value chain around the so far discarded cocoa pulp and worldwide the first cocoa fruit brand to become a B Corp. Working closely with cocoa smallholders, Koa reduces on-farm food waste around the cocoa fruit, generates additional farmer income and creates new jobs in rural communities. At the same time, Koa brings unique new ingredients to the food and beverage industry for applications ranging from chocolate and confectionery to ice cream or drinks.

Addressing opportunities for improvement

“We are proud to receive this certification, especially since we’re the third B Corp which has its major operations in Ghana, and we’ve been only five years in business,” says Francis Appiagyei-Poku, Finance and Administration Director at Koa in Ghana. “While we have proven to meet B Lab’s high standards, it’s still important to us that we strive for continuous improvement.”

As a water-intensive sector, agriculture poses risks such as water stress or depletion of local water sources if water use is not appropriately managed. Koa’s production process in the factory requires substantial amounts of water and energy for logistics, cooling and cleaning. Koa is therefore constantly improving the infrastructure to reduce resource usage such as investing in a rainwater harvesting system.

Besides environmental improvements, Koa is actively training its workforce for an international environment. Koa is committed to having more women and minorities in leadership positions since diversity is at the core of its business and the team aims to set an example beyond the sector it works in.

Leading coconut water brand Vita Coco is transporting your tastebuds to the tropics with the launch of its boldest-flavoured coconut water yet. Vita Coco Coconut Juice, the brand’s first juice offering, is available since June 2 right in time for summer sipping.

A refreshing blend of coconut water and a burst of tropical, refreshing flavour, Vita Coco Coconut Juice is a thirst-quenching beverage to help you beat the summer heat. Conveniently canned for consumers who need a quick on-the-go boost, Vita Coco Coconut Juice is available in two bold flavours – Original with Pulp, and Mango – with a sweet, unexpected taste that demands one more sip. It is gluten-free and non-GMO, and 50 calories for Original with Pulp (per 8 fluid ounces) with 10 grams of sugar, and 80 calories for Mango (per 8 fluid ounces) with 17 grams of sugar.

Vita Coco Coconut Juice is sold in 16.9 oz aluminum cans and is available in the US at 7-Eleven stores and other convenience store locations across the East Coast and Southeast for an MSRP of USD 2.49 per unit. Limited 12 pack quantities of Vita Coco Coconut Juice are also available online at www.vitacoco.com.

About Vita Coco
Vita Coco is the leading coconut water beverage brand, celebrated for bringing the benefits of coconuts to the world. Championed by informed consumers, health and wellness experts, pro-athletes and celebrities for its nutrient-rich hydration, Vita Coco’s portfolio now includes coconut milk and coconut oil.

The strategic partnership rapidly expands Beliv’s footprint in the US; new probiotic innovation makes a splash

Beliv, Latin America’s fastest-growing bev-tech company with 40 brands in 35 countries, announced that it has completed the acquisition of Big Easy, a leading manufacturer of all-natural, plant-powered probiotic drinks in the US.

The transaction rapidly expands Beliv’s footprint in the US market and reinforces its commitment to bring exciting new products in high-growth beverage categories to consumers worldwide. Big Easy’s line of wellness-focused drinks will be the first probiotic products in Beliv’s portfolio.

With a manufacturing facility in New Orleans (LA, USA), Big Easy and its approximately 50 employees have built a winning culture centered around innovation, successfully bringing to market trend-forward, easy-to-enjoy beverages with digestive health benefits, including kombucha, functional juice shots, and tepache, a prebiotic pineapple soda with pre-Hispanic roots, which recently debuted in a new 12-oz can in Publix.

“Innovation is key to market growth and to meeting new expectations of consumers across the globe. By adding Big Easy into Beliv’s portfolio, we magnify the strengths and entrepreneurial spirit of both companies to respond to the intense demand for authentic, natural, and sustainable products that focus on functionality, well-being, and nutrition,” said Carlos Sluman, CEO, founder, and partner of Beliv.

Launched in 2014 by Austin Sherman and Alexis Korman, Big Easy delivers authentically crafted drinks with gut-health and immune-supporting benefits to customers who shop at over 3,000 retail accounts and growing in the US, including Publix, Sprouts, Wegman’s, and others. The founders will continue in active roles driving the company’s mission and innovations forward.

“Going big is about to get easy,” says Big Easy founder and CEO Austin Sherman. “We’re fired up to join the diverse and dynamic family of brands at Beliv and see our beverages reach new consumers internationally. Contemplating our brand’s humble origins making one bottle of kombucha at time, the opportunity to bring our products to the world is a dream realized. With access to Beliv’s infrastructure and resources, and new markets to dominate together, we’re confident this partnership will speed our mutual growth.”

Expansion includes increased retail presence, robust eCommerce availability, and a wide distribution network

Ingrilli Citrus, Inc., a family-owned business producing high-quality citrus juices out of Capo d’Orlando, Sicily, announced the solidification of its brand in the United States markets. This strengthened U.S. presence includes a wide distribution network, a strong retail presence, operational eCommerce sales, and streamlined sales to retailer warehouses – all of which has been made possible because of the brand’s uniquely focused, in-house farming and manufacturing.

“The Ingrilli family has been farming in Sicily and selling products worldwide for five generations, and our goal has always been to share the labor of our love with as many people as possible,” explains Giuseppe Ingrilli, Business Development Manager, Ingrilli Citrus, Inc. “With this increased U.S. presence, we have done exactly that, establishing our brand on the world stage and sharing our organic, farm-to-table, high-quality and never from concentrate juices directly with you. No other lemon and lime squeeze bottle manufacturer can say that, and we are very proud of the accomplishment.”

Ingrilli first began selling citrus juices in the United States in January of 2020. Like all businesses, Ingrilli was impacted by the COVID-19 pandemic, but the company was able to quickly resume sales and operations. Since then, Ingrilli Citrus, Inc., has opened and maintained operations with multiple distributors, started to sell direct full container loads to retail warehouses, and expanded its retail presence nationwide.

The company attributes this expedient growth to the phenomenal movement of Ingrilli products at the retail level, the company’s standout sales team, its excellent relationships with brokers, customers, and retailers, and its singular focus on delivering the highest-quality lemon and lime juice products.

Following this success, Ingrilli™ aims to give back to the community. Since the beginning of the year, Ingrilli Citrus, Inc., has donated about 40,000 bottles of lemon and lime juice to help to feed the hungry, and the company will continue to donate as the opportunities arise.

About Ingrilli Citrus, Inc.
Ingrilli Citrus, Inc. is a family-owned business with five generations of farming and producing citrus juices directly from their family orchard in Capo d’Orlando, Sicily. All Ingrilli juices and condiments are batch-produced directly in their facilities in Sicily. The company follows the strictest food safety standards, and they do not outsource any of their production. This allows them to squeeze the freshest lemons, maintain the highest quality, and produce the best-tasting juices on the market today.