Beverage Partners International (BPI) is delighted to announce that Tony Parente has been appointed COO, effective from 1 September 2021.

Moving forward, Tony Parente will oversee BPI’s day-to-day operations, develop the strategic direction of the business and support BPI’s expanding network of bottlers and distributors.

Tony Parente has led an accomplished career and is a well-established figure in the international FMCG and soft drinks industry, working across both global corporates and entrepreneurial companies.

Following a long career in International Franchise Beverage Management at Cadbury Schweppes and then at The Coca-Cola Company, he was appointed Managing Director of start-up T&T Beverages, taking the brand from “zero to hero” in the UK.

He has held senior positions at Powershot UK, Coca-Cola Europe, The Monster Energy Drinks Company and Grenade UK, among others.

On his return to Coca-Cola Europe, Tony Parente held the role of New Ventures Entrepreneur, a business unit working in key markets in Europe, inspired by startups such as Glacéau, ZICO and Honest Tea, developing new venture categories and new brands to drive incremental growth.

Beverage Partners International (BPI) has the great pleasure of announcing that moving forward, it will offer a licensing and distribution opportunity for SUMOL+COMPAL, a world-leading market player in the fruit beverages category.

SUMOL+COMPAL is the largest juice producer in Portugal, with a global footprint in more than 68 countries around the world. The proud owner of a varied portfolio of 16 brands, the company’s offering is split across 6 different segments: juices and nectars, soft drinks, water, snacks, vegetables and alcoholic drinks.

Moshy Cohen, CEO, BPI, commented: “We are very proud to partner with S+C in their rapid international expansion. S+C is a company with unique know-how in the juice based beverage market, and excellent brands that can significantly improve the capabilities and competitive advantage of BPI’s bottlers across the world.”

Nadia Franco, S+C, Head of New Business, Int’l, added: “Sumol and Compal have great momentum in international markets. Both brands present superior products and unique positioning that perfectly fit the most important consumer trends.

“We are excited to join BPI and present licensing opportunities for it’s bottlers and distributors network across the world. We love our business, our brands and what we do. We want to keep doing better. We improve continuously and we think positively.”

Complementing a healthy lifestyle

SUMOL+COMPAL bases its ethos on inspiration it draws from fruits, vegetables and water, all indispensable natural sources of nutrition, hydration and pleasure. The global market for juice-based beverages, both fruit and vegetable-based, is projected to continue to grow thanks to innovation in the category alongside consumer demand for products that enable a healthy lifestyle.

The drive for Health and Wellness is providing huge opportunities for pioneering beverage industry players. Rising interest in non-alcoholic drinks options and beverages that complement a healthy lifestyle means that SUMOL+COMPAL offers a dynamic opportunity within the beverage category, targeting consumers with tasty, nutritious fruit and vegetable ingredients via established brands and exciting flavours.

Flagship brand COMPAL is the market leader in the Juice category in Portugal, with over 60 % market share in the country as well as a global presence, owing its loyal consumer following to its delicious and nutritional juices and nectars – picked at the perfect moment to ensure the final product is always rich in nutrients, and keeps the flavour and aroma of freshly-picked fruit.

SUMOL, meanwhile, is a slightly sparkling drink made with real fruit juice and pulp. With a wide and unique range of fruit flavours and a 62.4 % market share in Portugal, it is perfect for consumers looking for refreshment without compromising on their health and wellness lifestyle.

Meeting demand for healthy, low calorie beverages containing real fruit and vegetable ingredients, SUMOL+COMPAL’s natural products provide a unique offering that plays into its consumer for individualised products, with a unique range of fruit flavours available in its striking and iconic branded packaging.