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Beverage Partners International (BPI) is delighted to announce that Tony Parente has been appointed COO, effective from 1 September 2021.

Moving forward, Tony Parente will oversee BPI’s day-to-day operations, develop the strategic direction of the business and support BPI’s expanding network of bottlers and distributors.

Tony Parente has led an accomplished career and is a well-established figure in the international FMCG and soft drinks industry, working across both global corporates and entrepreneurial companies.

Following a long career in International Franchise Beverage Management at Cadbury Schweppes and then at The Coca-Cola Company, he was appointed Managing Director of start-up T&T Beverages, taking the brand from “zero to hero” in the UK.

He has held senior positions at Powershot UK, Coca-Cola Europe, The Monster Energy Drinks Company and Grenade UK, among others.

On his return to Coca-Cola Europe, Tony Parente held the role of New Ventures Entrepreneur, a business unit working in key markets in Europe, inspired by startups such as Glacéau, ZICO and Honest Tea, developing new venture categories and new brands to drive incremental growth.