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Tropicana has launched a new range of its Multivit Boost juices to stores across the UK. The three fresh juices expands Tropicana’s functional juice offering as consumer health trends continue to evolve with a post pandemic demand for immunity support products and ingredients.

Tropicana Multivit Boost is now available in its best-selling Multifruit plus two new juices, all in 850 ml Pure-Pak® cartons. Launched in April 2024 and rolling out across UK’s key retailers are the new varieties; Smooth Orange and Mixed Berries juice for immune health support.

Each serving of Tropicana Multivit Boost offers 100 % of daily Vitamin C requirements, along with essential vitamins B1, B2, B6, E, with an added inclusion of vitamin A in the Mixed Berries and Multifruit flavour. According to Tropicana, these added vitamins play a crucial role in supporting normal energy-yielding metabolism, maintaining healthy skin and vision, and protecting cells from oxidative stress. A single portion of each variety provides one of the recommended five servings of fruit and vegetables a day.

Millions of Brits could be more susceptible to winter cold and flu as they are not stocking their fridges and cupboards with the right food and drink due to not knowing the vitamins and minerals that can help improve their immunity, a new study has revealed.

A survey of UK adults by the Fruit Juice Science Centre and Savanta ComRes found that while most (84 %) correctly identified vitamin C as a key nutrient for optimal immunity, many weren’t able to identify the other vitamins and minerals which can help guard against winter illnesses.

When asked which nutrients can help natural immunity, fewer than four in 10 (38 %) correctly identified Iron, commonly found in foods such as red meat, lentils and spinach, while even fewer (32 %) chose vitamin E, which is contained in nuts and seeds, grapefruit juice and red peppers.

Selenium (9 %), found in eggs and poultry, and folate (8 %), found in many green vegetables and 100 % orange juice, were other immunity-boosting nutrients that few consumers know can help guard against flu. Copper (7 %), often found in shellfish and beans, was the least recognised of nutrients with government-backed immunity claims.

Despite three quarters (76 %) of Brits knowing that diet impacts natural immunity, this lack of understanding around vitamins and minerals means many are unsure which food groups they should be consuming. Only half (51 %) identified that 100 % fruit juice and smoothies can support immunity, with 46 % selecting fish and proteins such as beans and eggs. Just one in five (21 %) identified meat as a good source of the key immunity nutrients, iron and zinc.

The research also demonstrated the lasting impact that Covid-19 has had on our approach to winter illness. 55 % of Brits expect to catch a cold or flu this winter, which equates to more than 22 million people. Of these, 45 % will self-isolate if they develop a cold or flu, while 43 % will wear a mask.

Concerningly, more than a third of Brits (35 %) said they would still go into work despite being ill, raising the prospect of offices becoming hotbeds of sickness, while a quarter (26 %) said they wouldn’t wash their hands more frequently if they caught a winter illness.

Leading nutritionist, Dr Emma Derbyshire, commented: “Winter illnesses will hit many of us this year as we return to normal social situations yet it’s clear from this new survey that some are taking their eye off the ball on handwashing and staying at home to avoid infecting others. Whilst having a healthy diet can’t stop viruses, it can help us get over respiratory illnesses faster by supporting our natural immunity. An easy first step is drinking a daily glass of orange juice – just 28% of consumers understand it doesn’t contain any added sugar – which is a convenient and effective source of vitamin C and folate, both proven to support normal immune function”.

Emma Derbyshire’s five nutrition tips for winter immunity are:

  • Drink a daily glass of 100 % orange juice to naturally boost your intake of vitamin C and folate.
  • Aim for at least 5 daily servings of fruit and vegetables for their vitamin A content.
  • Choose wholegrain breakfast cereals, bread and rice as the fibre will promote friendly species of gut bacteria – a first line of defence against winter illnesses.
  • Have one serving of oily fish weekly which is rich in calming omega-3 fats and immune-supporting vitamin D.
  • Take a handful of Brazil nuts as a snack as these are high in selenium.

Alvinesa Natural Ingredients has successfully acquired Genosa. This acquisition marks a significant milestone in Alvinesa’s growth strategy and strengthens its position as a key player in the upcycled natural ingredients market.

Alvinesa Natural Ingredients is a “circular economy” leader of sustainable plant-based ingredients. Alvinesa upcycles and transforms agricultural coproducts from wine industry into valuable natural ingredients for the Food, Beverage, Animal Health and Nutraceutical industries. With a rich heritage and years of expertise, Alvinesa has established itself as a trusted provider of high-quality natural ingredients to customers worldwide.

Alvinesa’s portfolio of natural ingredients is the result of years of research and development, driven by its belief in harnessing the power of nature to deliver valuable ingredients. Among its esteemed offerings is the flagship brand, Vintera, which focuses on grape extract rich in polyphenols. The Vintera brand has gained recognition for its exceptional quality, food protection capabilities and the numerous health benefits associated with its polyphenol content. In addition, its portfolio includes natural colour, grape seed oil, natural flavour (wine concentrate) and natural tartaric acid.

Genosa stands as a global leader and trailblazing company in the production and commercialisation of upcycled natural hydroxytyrosol (Hytolive®) derived from olive fruit. Since its establishment in 2001, the company has made substantial investments in human expertise and financial resources, prioritizing the production of premium natural extracts and delivering added value to its valued customers.

A true pioneer, Genosa was the first to introduce high-purity natural hydroxytyrosol extracts derived from olive fruit. Their patented international process utilises only physical and mechanical methods, ensuring the utmost quality and environmental responsibility by abstaining from the use of solvents in the extraction of hydroxytyrosol.

This acquisition presents a unique opportunity for Alvinesa Natural Ingredients to further expand its ingredient range and leverage the synergies between both companies to drive innovation and customer value.

As part of the integration process, Alvinesa will be exploring ways to leverage Genosa’s expertise and technologies to enhance its existing product range.

The use of vitamins, minerals, and dietary supplements (VMS) among Americans is on the rise. According to new research from Mintel, among the 78 % of Americans who are vitamin1 users, a third (34 %) have increased their usage since the start of the COVID-19 pandemic, including nearly half (47 %) of Millennials. In line with consumers overall, Millennials say supporting their overall physical health (66 %) and immune system (62 %) are the top two reasons for VMS use. However, Millennials (43 %) prioritise VMS use to support their mental well-being more than consumers overall (34 %).

While sales of VMS surged during the pandemic, increasing an impressive 22 % between 2019-20 to reach USD 31.52 billion in 2020, growth leveled out in 2022 when sales grew an estimated 4.1 % to reach USD 35.64 billion. Sales are set to grow a further 5 % in 2023 when the market is expected to hit an estimated USD 37.44 billion.

Dorothy Kotscha, Health and Wellness Analyst, Mintel Reports US, said: “While the pandemic negatively impacted multiple areas of consumers’ lives, the shift it created in how consumers view and approach their health has benefitted health and wellness brands, particularly within the vitamin, mineral, and dietary supplements (VMS) space. Immune health concerns no longer only hold seasonal significance and consumers have a heightened focus on the importance of both physical and mental well-being. As greater attention is placed on one’s mental health, VMS brands can tap into this trend by focusing on formulas that contain brain-boosting and mood-regulating ingredients such as magnesium, vitamin D, curcumin, and L-theanine.

“Our research shows that consumers are taking lessons learned from the pandemic to create health routines around VMS products; however, there are signs of fatigue within the market. Usage of multivitamins, for example, has remained flat over the past year, indicating that interest is being directed elsewhere. Brands will need to focus on innovation and emerging health concerns in order to embrace changing consumer sentiment. Ingredient transparency will be increasingly important as consumers seek to understand the role ingredients play in their VMS products.”

Consumers show interest in single-letter vitamins and supplements

The majority of consumers take some sort of vitamin or supplement: 78 % take a vitamin and 64 % take a supplement. While use of vitamins remained flat over the past two years (77 % in 2021), usage of supplements increased by 13 percentage points, up from 51 % in 2021. Specifically, single-letter vitamins and mineral supplements have seen a gradual uptick in usage over the last five years: single-letter vitamin use increased from 47 % in 2018 to 52 % in 2022, while mineral supplement use increased from 33 % to 42 %. Mintel research shows that consumers are looking to optimise their health by focusing on vitamins and minerals they may be lacking for a more personalised approach, rather than a one-size-fits-all multivitamin.

“Customisation and personalisation are more important than ever as consumers are increasingly interested in broadening their approach to health. Single-letter vitamins may erode the widespread usage of multivitamins as consumers desire greater control over their VMS regimens. Major VMS players should take a close look at ways to offer customised products in a variety of formats and distribution channels in order to optimise the way that they meet their customers’ unique needs,” concluded Kotscha.

1Including multivitamins (products that contain a combination of vitamins in one), and one- and two-letter vitamins (products that contain only one or two specific letter vitamins such as vitamin C tablets)

Reducing sugar levels in everything from carbonated soft drinks and seltzers to dairy shakes has never been a higher priority for beverage brands and their suppliers globally.

Treatt’s sugar reduction capabilities are growing with the introduction of its new Brix Booster products.

The range extension follows the success of the first Brix Booster, and is in response to increasing consumer demand for authentic, sugar-like flavours which meet healthier living needs without compromising on taste.

The expanded range offers unique blends of all natural sweet ingredients, essences and aromas that do not add calories to finished beverages, delivering everything from subtle sugar cane notes, through to bold sugar profiles with rich molasses nuances.

Brix boosting benefits

  • Increases sweetness perception
  • Improves mouthfeel
  • Improves authentic sugar profile when formulating with high intensity sweeteners (HIS)
  • Lifts overall flavour profile of beverage

The Brix Boosters increase the perception of sweetness within a beverage while improving mouthfeel adding a more authentic sugar like profile. Because they contain the volatile aromas from natural sweet foodstuffs that have been specifically selected, they slot into a beverage formulation without disrupting the overall profile.

Rosie Travers, Health & Wellness Category Manager at Treatt comments: “Our Brix Boosters can be used as a sugar flavour ingredient in sugar free, low and reduced sugar formulations, or in conjunction with natural or synthetic high intensity sweeteners. This natural flavour provides an authentic sucrose impression to the sweetness profile. We have seen success across a wide range of applications in both alcoholic and non-alcoholic beverages. They deliver a sugar-like taste, rounded sweetness, improved mouthfeel, and lasting sugar flavour that works harmoniously within the flavour profile of the beverage.”

Introducing the range: 3 sugar taste profiles for any application

Brix Booster 9884 has a mild sugar flavour profile, reminiscent of unrefined sugar or sugar cane. Works well with flavoured waters, lemonade, citrus and berry flavour beverage applications.

Brix Booster 9885 has a rich sugar flavour profile, reminiscent of light brown sugar. Works well with orangeade, cola, tonic, tropical and berry flavour beverage applications.

Brix Booster 9886 delivers a bold sugar flavour profile, reminiscent of brown sugar with notes of dried fruits and molasses. Works well with iced tea, coffee, cola, ginger beer, brown and robust flavour beverage applications.

The pandemic has shifted consumer views towards their health across the globe. New research results show that this pursuit for health will have an influence on the energy product market, as consumers demand healthier alternatives to boost their struggling energy levels. The survey was conducted on behalf of BENEO with 5,000 consumers across Spain, France, Germany, Poland and the UK.

Improving mental wellbeing, overall mood and physical energy levels were some of the most important health aspects that gained momentum as a result of the pandemic. According to BENEO’s research, almost 1 in 3 consumers in Europe have been juggling with feeling tired and a lack of energy during the pandemic. In order to improve energy levels, half of those surveyed said that they have been looking to food and drink products to help them make it through the day. This figure rises even more amongst younger adults (18 – 34-year-olds), with 8 out of 10 young European consumers seeking out energy-boosting products (increasing to 85 % in the UK). The demands of parenting during a pandemic have also left their mark, with 7 out of 10 European consumers with children saying they have turned to food and drink to boost their energy levels (growing to 82 % in the UK).

As well as fatigue being an increasing issue, the pandemic has also made people more aware of the fragility of health and the need to look after themselves. More than ever before, consumers are making the link between their diet and their health, with 63 % making an increased effort to eat and drink healthier in the future because of the pandemic. Also, staying fit and active and having a balanced diet have been major concerns during the pandemic and 2 in 3 consumers now see a healthy diet as key to controlling their future health.

A common way of boosting energy is via energy drinks, which have a wide appeal – being consumed by parents, young adults and gamers to name but a few. However, in light of the current trends, many consumers are looking for products in these categories with healthier attributes, more natural ingredients or benefits of sustained energy. At the same time, awareness is growing amongst consumers that some types of sugar are healthier than others. Today, 1 in 2 consumers see sugars or carbohydrates that have a lower impact on blood sugar levels as enticing. Additionally, 2 in 3 consumers find BENEO’s Palatinose balanced sugar appealing because it supports a healthier lifestyle and provides sustained energy. This makes a compelling argument for the continued development of healthy alternative energy boosting products.

Myriam Snaet, Head of Market Intelligence and Consumer Insights at BENEO commented: “This survey quantifies the trend we have been seeing played out throughout the pandemic. The safeguarding of mental health and physical energy has now become key to European consumers. This higher interest in health and nutrition also links itself to an increased focus on preventative health, where blood sugar management can play a role. What is particularly interesting about this study is the significant size and diversity of the target group that is more interested in claims relating to balanced blood sugar levels. With such a broad appeal for healthy lifestyles, manufacturers who incorporate the balanced sugar, Palatinose, into their products will be well set to make the most of this trend both today and in a post-pandemic world.”

Palatinose, BENEO’s alternative sugar, is fully yet slowly digested and provides full carbohydrate energy but in a balanced and sustained manner, keeping blood glucose response under control. It occurs naturally in honey and is derived from sugar that is naturally extracted from sugar beets. Being low glycaemic, Palatinose enables manufacturers to create products that deliver energy in a more balanced way, while improving blood sugar management.

The coronavirus pandemic is leading to a surge in demand for organic and sustainable foods. Retailers across the globe are experiencing hefty sales increases for organic products. Ecovia Intelligence expects the sales lift to continue in the coming years.

Online retailers are reporting the highest sales growth. Whole Foods Market, the world’s largest natural food retailer, has started limiting the number of its online grocery customers because of unprecedented demand. In the UK, Abel & Cole reported a 25% increase in sales orders, whilst Riverford is reporting a demand surge. Nourish Organic, an Indian online retailer, experienced a 30 % sales rise last month.

Physical retailers are also benefiting from emergency measures introduced by various governments. Organic and health food shops have remained open in many countries; they are attracting new shoppers, whilst existing customers are spending more. In France, some organic food shops are reporting sales increases of over 40 %. COVID-19 is raising consumer awareness of the relationship between nutrition and health. Consumers are buying more organic and healthy foods as they look to boost their personal immunity.

The surge in demand is however bringing supply issues. The organic food industry is now global with international supply networks that are coming under pressure. Many of the raw materials used by European and North American organic food companies are produced in Asia, Latin America and Africa. Lockdowns are disrupting supply chains. For instance, India is a major source of organic tea, herbs, spices & related ingredients. Emergency measures introduced in March have halted food processing and exports.

Ecovia Intelligence expects demand for organic & sustainable foods to remain strong after consumer fears subside. Previous food and health scares caused an initial sales spike followed by sustained demand for organic products. For instance, the BSE crisis in 2000 escalated demand for organic meat products in Europe; sales remained buoyant in subsequent years. Similarly, SARS led to a spike in demand for organic foods in China (and Asia) in 2004. The melamine scandal in 2008 bolstered demand for organic baby food in China. Within a few years, the Chinese market for organic infant formula became the largest in the world.

Organic foods were first introduced on a large-scale in the early 1990s. It took over 15 years for global organic product sales to reach USD 50 billion in 2008. Ten years (2018) later, they surpassed the USD 100 billion mark. With COVID-19 changing the way we shop and eat, the next leap to USD 150 billion could be within the next 5 years.

About Ecovia Intelligence

Ecovia Intelligence (formerly known as Organic Monitor) is a specialist research, consulting & training company that focuses on global ethical product industries. Since 2001, we have been encouraging sustainable development via our services portfolio: market research publications, business & sustainability consulting, technical research, seminars & workshops, and sustainability summits.

To prep for the warmer weather and festivities summer brings, Smoothie King launched Metabolism Boost smoothies—designed to boost metabolism and help control appetite.

Metabolism Boost smoothies are made with clean ingredients and come in two flavors—Strawberry Pineapple and Mango Ginger. When combined with a fitness routine, these smoothies help guests boost metabolism and control their appetite with whole, organic veggies, non-GMO fruit and naturally derived caffeine. An excellent source of both fiber and protein, Metabolism Boost smoothies help guests feel fuller and satisfied longer, and when combined with Smoothie King’s proprietary Metabolism Boost enhancer, help to accelerate metabolism and calorie burning.

Metabolism Boost smoothies are the newest menu item designed to help guests feel their best for swimsuit season and beyond. Smoothie King is committed to helping guests attain their health and fitness goals through nutritious smoothies complete with whole fruits, organic vegetables and no artificial colors, flavors or preservatives.

For health-conscious guests looking for the perfect meal replacement smoothie to Rule the Day, Metabolism Boost smoothies are masterfully crafted with nutritious, wholesome ingredients and contain 280 calories and over 17 grams of protein per 20 ounces.

  • Smoothie King Metabolism Boost Strawberry Pineapple: Strawberries, pineapples, protein blend, Gladiator Protein vanilla, fiber, kiwi apple juice blend and Metabolism Boost enhancer
  • Smoothie King Metabolism Boost Mango Ginger: Mangos, organic ginger, banana, organic spinach, protein blend, Gladiator Protein vanilla, fiber, white grape lemon juice blend and Metabolism Boost enhancer

Metabolism Boost smoothies are available in all Smoothie King locations in the US.