LEVL, a USDA Organic functional hydration brand focused on mind + body balance, announced that its full product lineup is now available in over 350 Target stores across the East Coast in the US. The launch represents a significant retail milestone for the brand as it continues to scale distribution beyond direct-to-consumer.
LEVL is positioned as an everyday wellness beverage that delivers clean hydration while also supporting recovery and mind + body balance. Unlike other hydration drinks that rely on processed electrolyte sources such as sodium chloride, LEVL uses all-natural electrolytes, including Aloe Vera, Nopal Cactus, and Pink Himalayan Salt. It also includes functional adaptogens Ashwagandha and Goji Berry to support recovery and mind + body balance.
Target stores will carry all three LEVL SKUs: Acai + Berry, Pineapple + Coconut, and Lemon + Lime. LEVL is USDA Organic, made with zero added sugar, and free from artificial additives and sweeteners, addressing the growing consumer demand for clean-label, functional beverages.
“LEVL was created to deliver a healthier, more intentional approach to hydration that supports mind + body balance in everyday life,” said Matthew Kemper, Founder of LEVL. “Launching in Target is a meaningful step for the brand and allows us to reach more consumers looking for USDA Organic beverages made with thoughtfully sourced, high-quality functional ingredients.”
The Target rollout builds on LEVL’s traction through its direct-to-consumer channel and an engaged wellness-focused consumer base seeking functional beverages without artificial additives.
REIGN Total Body Fuel, the ultimate performance beverage created by Monster Energy, is expanding its bold flavour lineup with the launch of Watermelon Sour Gummy, a candy-inspired innovation that fuses intense flavour with uncompromising performance.
Designed for athletes and those who want their energy source to work as hard as they do, the new flavour delivers a nostalgic sour punch paired with REIGN’s functional energy formula, bringing together taste, intensity, and purpose in every can.
Watermelon Sour Gummy packs 300 mg of natural caffeine, BCAAs, and zero sugar to fuel intense workouts and active lifestyles. The new flavour delivers a mouth-puckering punch of watermelon candy flavour, balanced with a smooth, clean finish that keeps it familiar, fun, and irresistibly drinkable.
A strategic move within REIGN’s flavour innovation pipeline, Watermelon Sour Gummy answers growing demand for flavours that feel indulgent yet functional. The result is a high-impact energy experience that hits hard on taste and performance, without compromise.
REIGN Watermelon Sour Gummy is now available in the US, joining the powerhouse roster featuring White Haze, Sour Gummy Worm, Orange Dreamsicle and REIGNbow Sherbet.
About REIGN Total Body Fuel
Blended with 300 mg of Natural Caffeine, BCAAs, CoQ10, and electrolytes, REIGN Total Body Fuel is designed for your active lifestyle. Offering zero sugar and zero artificial flavours or colours, REIGN Total Body Fuel is the ultimate fitness-focused beverage to support your performance needs. Available in 11 amazing flavours: Orange Dreamsicle, White Gummy Bear, REIGNbow Sherbet, Cherry Limeade, Lilikoi Lychee, Melon Mania, Razzle Berry, Sour Gummy Worm, Tropical Storm, White Haze and now Watermelon Sour Gummy. REIGN Total Body Fuel is available in the US, Canada, Caribbean, Brazil, Chile, UK, and a number of European countries; ingredients and flavours featured in the above description vary for countries outside of the US.
Intake of chicory root fibres significantly reduces body weight, BMI, fat mass and waist circumference
A new systematic literature review with meta-analyses, conducted by Reimer et alI, demonstrates that chicory root fibre intake promotes a significant reduction in body weight, body mass index (BMI), fat mass, waist circumference and, to a certain extent, body fat percentage. Based on this review, there is now even stronger evidence to show that supplementation with chicory root fibre can lead to clinically meaningful reductions in body weight and other weight management parameters.
Obesity is a major risk factor for diet-related non-communicable diseases. With one in eight people in the world living with obesity and 2.5 billion adults overweight,II weight management has become a global health priority. With this in mind, these findings are of key importance, as they demonstrate that chicory root fibre inulin and oligofructose are effective and should be incorporated into products that aim to deliver science-based, positive results.
Included in the systematic review with meta-analyses, considered the strongest methodology in the hierarchy of scientific evidence, were 32 randomised controlled trials and almost 1200 participants. The studies were selected based on an extensive literature search and review process that followed the guidelines of the Cochrane Handbook for Systematic Reviews and InterventionsIII and the PRISMA standards of quality for reporting systematic reviews and meta-analyses.IV The inclusion criteria for the studies were based on the consumption of chicory root fibre in randomised controlled trials that were designed to gauge its effect on body weight, BMI, total body fat, body fat percentage, or waist circumference in adults of all health conditions.
Body weight was the primary outcome parameter for the systematic review with meta-analyses. This was determined in 29 of the trials that involved 1184 adults, and these demonstrated that supplementation with chicory root fibre resulted in a statistically significant and clinically meaningful 2 % reduction in body weight compared with the placebo. A priori1 subgroup analysis based on chicory root fibre dose also highlighted a significant reduction in body weight at a dose of 10 g/d2. In addition, the review revealed that the effectiveness of chicory root fibre on weight loss was not reduced over time, but became even more pronounced. The researchers further reported that weight loss was achieved independent of the health status of the individual.
Alongside reduced weight, chicory root fibre was shown to support reductions in BMI, fat mass and waist circumference parameters. Also, when the supplementation lasted for at least 8 weeks3, a reduction in body fat percentage was noted.
Commenting on the findings, Prof. Dr. Raylene Reimer, University of Calgary, Canada, said: “Prebiotics have been investigated for their ability to modulate the gut microbiota and affect various aspects of metabolic health. This systematic review and meta-analyses show that inulin-type fructans, specifically those derived from chicory root, beneficially impact multiple facets of body weight management. Given the positive outcomes seen across a wide range of participants, chicory root prebiotic fibre could be an important tool to help promote improved weight management.”
BENEO’s prebiotic fibres, Orafti® Inulin and Oligofructose, are inulin-type fructans. They are natural, non-GMO, clean label prebiotic fibres that are derived from chicory root via a gentle hot water extraction method, unlike some other fibres that are artificially or chemically made. They can be used in a wide range of food and beverage applications including baby food, according to national legislations. As proven prebiotics, chicory root fibres (inulin, oligofructose) support a healthy gut microbiota and selectively promote the growth of beneficial microorganisms, such as Bifidobacteria, in the gut. Being prebiotics, they also trigger a cascade of metabolic effects, resulting in the promotion of satiety, thereby helping people to naturally reduce their food intake.
1A priori is a term applied to knowledge considered to be true without being based on previous experience or observation.
2This value is derived from the median of the investigated studies.
3This value is derived from the median of the investigated studies.
IReimer RA, Theis S, Zanzer YC. The effects of chicory inulin-type fructans supplementation on weight management outcomes: systematic review, meta-analysis and meta-regression of randomized controlled trials. Am J Clin Nutr. 2024 Sep 21:S0002- 9165(24)00751-2. doi: 10.1016/j.ajcnut.2024.09.019. Epub ahead of print. PMID: 39313030.
IIWorld Health Organization, Obesity and Oveweight, 1 March 2024, https://www.who.int/news-room/fact-sheets/detail/obesity-and-overweight
IIIHiggins JPT, Thomas J, Chandler J, Cumpston M, Li T, Page MJ, Welch VA, eds. Cochrane Handbook for Systematic Reviews of Interventions. 2nd Edition. John Wiley & Sons: Chichester (UK). https://onlinelibrary.wiley.com/doi/book/10.1002/9781119536604#:~:text=Cochrane%20Handbook%20for%20Systematic%20Reviews%20of%20Interventions.%20Editor?msockid=19fad51910c86e391a14c18d110e6fd8
IVPage et al. (2021) The PRISMA 2020 statement: an updated guideline for reporting systematic reviews. BMJ 372:n71. https://www.bmj.com/content/372/bmj.n71
