The new orange juice blend delivers the fresh orange taste families love at a more affordable price point
Tropicana has introduced Tropicana Essentials, a new orange juice blend designed to ease the everyday hustle at a more affordable price point compared to premium orange juices.
Made with a blend of orange, apple and pear juices, Tropicana Essentials is a good source of antioxidant vitamins C and E, calcium and vitamin D and contains no added sugar. The fruit juice is available in three varieties – Orange Blend (No Pulp), Orange Blend (Some Pulp) and Orange Mango Blend (No Pulp).
“Back-to-school season can feel like a marathon, and Tropicana Essentials is exactly what families need to start the morning strong,” said Tina Lambert, chief marketing officer at Tropicana Brands Group. “Tropicana has always been committed to making great-tasting juice accessible to everyone. Tropicana Essentials continues that tradition with a nutritious, delicious, fresh taste at a more affordable price point.”
Tropicana Essentials is available now at major retailers in the US, including Target, Kroger, Albertsons and more, at a suggested retail price of USD 3.89 for a 46-fluid-ounce bottle.
Bragg Live Food Products, Inc., a century-old brand in the US that brought Apple Cider Vinegar (ACV) into the wellness mainstream, is raising the bar once again with the launch of its newest innovation: Bragg® Pineapple Turmeric Apple Cider Vinegar Blend. Launching online at Bragg.com and on Amazon today, this vibrant new variety of ACV offers a bold, sweet and tangy twist on the iconic original. It’s perfect for the health-conscious consumer looking for a new flavour option to mix up their daily wellness routine or round out their favorite recipe with a bold new flair.
Crafted with Bragg’s signature organic, raw, unfiltered ACV, the Pineapple Turmeric ACV Blend infuses the zesty wellness staple with the tropical brightness of organic pineapple and the earthy, functional benefits of turmeric, a spice widely recognised for its digestive support. The result is a unique and delicious way to enjoy all the benefits of ACV, including 750 mg of acetic acid per serving and Bragg’s legendary naturally fermented ‘Mother’ in a flavour-forward formula designed to energise and inspire.
“At Bragg, innovation is rooted in a deep understanding of how today’s consumers define wellness – and, increasingly, that includes products that deliver both function and taste,” said Rona Williams, Senior Director of Strategic Innovation at Bragg. “According to recent trends, over 70 % of consumers say they’re more likely to stick to a wellness routine when it tastes good, and tropical flavours like pineapple are seeing double-digit growth in functional beverages. Our new Pineapple Turmeric ACV Blend meets this moment: a bold, tropical twist on our iconic Apple Cider Vinegar that delivers wellness benefits with a craveable flavour experience.”
The new Pineapple Turmeric ACV Blend is the latest addition to the Bragg Apple Cider Vinegar Blends family crafted for modern lifestyles and intentionally versatile to support any daily wellness ritual. Whether it’s a morning metabolism shot, a boost to a smoothie, a post-workout recovery or a refreshing happy hour mocktail, this vibrant blend delivers bold tastes and proven benefits. With just 20 calories per serving and no artificial colours or preservatives, the Bragg Pineapple Turmeric ACV Blend joins Bragg’s lineup of functional favourites, including the Honey, Citrus Ginger, Cranberry Apple and Honey Cayenne ACV Blends.
“We’ve spent over 100 years building trust through products that stand the test of time. That is both our legacy and our lighthouse as a heritage brand,” said Linda Boardman, CEO of Bragg Live Food Products. “The launch of our Pineapple Turmeric ACV Blend is more than just flavour innovation; it is reflective of our dynamic understanding of today’s evolving consumer – one that wants personalised wellness that fits his or her life: bold, effective and enjoyable. This new blend delivers the time-tested benefits of Bragg Apple Cider Vinegar with a vibrant twist. It captures our commitment to honoring Bragg’s legacy while innovating with intention for the next generation of wellness seekers.”
Many consumers want unique and premium-quality products which complement their modern lifestyle and mindful approach to eating. They prefer foods and beverages that are rich in fruit, delicious, and offer variety. WILD Flavors & Specialty Ingredients (WFSI), a business unit of Archer Daniels Midland (ADM), has developed new attention-generating concepts for still drinks and juices. They feature different juice contents and distinctive blends of fruits and vegetables, customized to specific target groups and consumption situations.
Many people are paying more and more attention to what they eat and what enhances their well-being. They spend more time reading about both positive and negative product characteristics, and their goal is a conscientious and healthy diet. On the one hand, they want foods that are delicious and feel familiar, and on the other hand, they are increasingly open to new taste experiences beyond the tried.and-true classics.
Vegetables are growing in popularity – both at home and on the go
According to the Mintel market-research institute, over the past five years new product launches with fruits and vegetables have nearly quintupled in the European juice sector. Whereas there were 62 new products in 2011, in 2015 the number had grown to 296 fruit and vegetable blends on the shelves. Great Britain, Germany, and Poland are leading the way. In addition to beverages with carrot, which has been popular for years, more and more modern kinds of vegetables have established themselves and given fruit juices new flavor profiles: examples include beet, cucumber and pumpkin.
WFSI has been focusing on fruit-and-vegetable combinations for many years now: this ADM business unit developed the first multivitamin ACE drink nearly 20 years ago, has been intimately familiar with the juice segment for decades, and creates new trends and standards on a regular basis. Its “Fruit&Veggie” product portfolio combines the very best that vegetables and fruits have to offer: healthy ingredients and beautifully balanced flavors. WFSI has now composed several new “Fruit&Veggie” concepts for still drinks as well as beverages with a high juice content. All of these innovations have a great flavor, combine the classic and the new, and are compelling in their distinctiveness. This gives manufacturers a way to distinguish themselves from their competitors and appeal to a large target group.
Still drinks: juicy, fruity, refreshing
For those who want an exciting non-carbonated drink with an assortment of additional flavor notes, the current portfolio of WFSI’s Fruit&Veggie concepts has plenty to offer. These beverages are delicious, full of fruit and have a subtle hint of vegetable that will stir up people’s curiosity. They have a fruit content of 27 % and 3 % vegetable, and the options available include for example orange, pumpkin and ginger, as well as beet with strawberry. The fruits are harmoniously complemented by the right kind of vegetable, creating a fruity non-carbonated beverage with a touch of vegetable. The concept also provides other appealing choices, such as integrating the ever-popular flavor of ginger or a refreshing hint of mint. The product range is also available as a low-calorie option with steviol glycosides derived from the stevia plant. This satisfies consumers’ desire for lower-calorie products and a focus on naturalness with a sweetener from a plant source. The phrases “natural” and “no artificial flavors and colors added” can be stated on the product label. These drinks can also be enriched with vitamins.
Juice: endless opportunities to customize products
WFSI’s product palette has new brilliantly-colored concepts for everyone who enjoys juice often and wants to try innovative new flavors. The company’s selection of beverages with a high juice content is diverse and combines several different kinds of fruits and vegetables in green, red, purple, yellow and orange. Consumers can select blends made of concentrates or not-from-concentrate juices with options such as cucumber, kiwi and spinach, or apple, beet and black currant. The vegetable content ranges from 10-38 %. If the drink profile is supposed to be more “vegetable-y,” WFSI also has juice concepts with 50 % fruit and 50 % vegetables. The product range includes delicious choices such as apple, pear, parsnip and yellow carrot or beet, black currant and chili. Certain product options can highlight a special added touch, such as a hint of chili or a peppery note. The bonus feature for the product label: each portion can be counted towards the “five a day” recommendation about fruits and vegetables, thus irrefutably making it part of a balanced diet.
