BrauBeviale has put together a complete package for its new edition which will take place from 26 to 28 November 2024 in Nuremberg. In addition to an exhibitor portfolio with brewery, beverage, as well as wine sector technology, the conference programme will once again provide a wealth of inspiration.
The forums in Halls 1 and 9 will become the stages for experts from research and industry. The topics of raw materials & marketing, as well as technology & packaging, will be highlighted there. Visitors can also take in the special areas on Start-ups & Young Talents, Logistics and Wine & Spirits. A special place at the show is the dedicated Craft Drinks Area, which is the destination par excellence for all craft brewers. The well-known address in Hall 6 is also back on the programme for home and hobby brewers. The latest status of the programme, with all confirmed topics and speakers, will be available from the end of August at www.braubeviale.com.
Hall 1 offers everything related to raw materials & marketing
In keeping with the exhibitor portfolio in Hall 1 it has become a tradition that the forum located there should answer important questions on raw material topics. For example, new climate-resilient barley varieties or the challenges facing malt production in the light of climate change.
Up-dated information on new hop varieties, which are proving to be very promising in this context, points in a similar direction. Of course, hop cultivation will also be discussed in the broader scenario of environmental protection and economic efficiency, as will future scenarios for yeast cultivation by fermentation specialists. These raw material topics will be offered on 26 and 28 November 2024.
How much marketing and how much technology does it take for a beer to become a success in the market? The programme of presentations does not take a specific position on this considering all the fine adjustments needed in order to ultimately secure a place for beer, with or without alcohol, in consumers’ shopping baskets and guarantee the profitability of breweries. Some examples from the marketing focus of the conference programme, e.g: “New, different, successful: about innovative thinking. Revitalising beer!” or “Key points to learn: What makes beverage innovation successful.” In addition, best practice examples from cult brands and newcomers will provide new ideas for one’s own positioning. All these marketing impulses and more will be presented on 27 November 2024 in the Forum in Hall 1.
Hall 9 with a comprehensive programme based on technology and packaging
Under the auspices of the Verband Private Brauereien Bayern e.V., the conceptual sponsor of the exhibition, this year’s BrauBeviale will offer a programme tailored to current brewery topics as part of the technology programme in Hall 9. On Tuesday, 26 November 2024, the focus will be on “Energy efficiency for SMEs”. Topics that will be rolled out here include sustainability in new building projects, energy management systems and the use of heat pumps. There will also be an overview of integrated energy concepts for SMEs. On Thursday, 28 November 2024, the association is planning a broad information programme on the topic of “Non-alcoholic beers”. Firstly, the role of yeast in the production of non-alcoholic beers and the product development of a non-alcoholic beer in practice will be highlighted. By looking at examples of best practice, from European Beer Star winners, brewers will be given a broad overview and the opportunity to discuss the processes employed in this beer segment with experts.
Beverage manufacturers interested in current packaging issues will be well served on Wednesday, 27 November 2024, also in Hall 9. One example of “Glass – metal – composites? The packaging preferences of young consumers’.
The programme will of course also address the implementation of the PPWR in individual markets at this point: “The EU has decided – what now? The PPWR for beverages in Europe.” The main aim here will be to provide an assessment of the implications and solutions in various markets. Marketing specialists should therefore plan their visit to BrauBeviale on Wednesday in particular, as this is when they will also be able to take in the key areas of marketing and packaging in the lecture programme.
Special areas – which have now become standard
Wine@BrauBeviale are important keywords that are relevant to all wine producers: In Hall 4A, BrauBeviale has integrated a platform for winegrowers. A varied programme will be offered here on all three days of the show with a focus on cellar technology/sustainability/quality assurance as well as wine marketing/distribution/operations management and digital developments.
To this end, the organisation team relies on the expert support from important and relevant players in the wine sector, such as the German Winegrowers’ Association, the LWG, the Geisenheim University of Applied Sciences and the HBLA Klosterneuburg, Austria. In addition, the programme is also dedicated to the next generation: An innovations-forge for young winemakers: with this approach, concepts for the next generation will be urgently debated, since they are already waiting in the wings.
Following the successful launch in 2023, there will once again be a LOGISTICS LOUNGE at BrauBeviale this year. YONTEX as organiser, along with pool operator LOGIPACK as the organiser and host of the special themed area, are thus taking account the increasing importance of logistics in the entire beverage industry.
On an area twice as large as last year’s, the new motto is “The efficiency of reusable logistics”. The location of the lounge has been moved further into the centre of the show and an additional area has been added, where a wide range of digital solutions, particularly for the digitalisation of logistics processes, will be presented directly adjacent to the LOGISTIK LOUNGE. The concept includes the participation of as many different and complementary partners from the logistics and digitalisation sector as possible.
The package offered by the special areas will once again be rounded off with the Craft Drinks Area, where visitors can experience new concepts in professional tastings, exchange ideas and discuss with like-minded people. Of course, the presentation of the winning beer from the Maisel & Friends hobby brewing competition will again take place there. The winner has already been chosen – his beer will be brewed soon!
While home and hobby brewers tend to follow events in the brewing industry from the sidelines, for many manufacturers and machine producers, the issue of young talent is a pressing one. The recruitment of young people, whether in the beverage production scene or among machine manufacturers, remains highly topical. This is why BrauBeviale has again integrated a Start-up Area as well as a Young Talents Camp into the 2024 edition. This year, these two special areas will be located adjacent to each other and share a forum in Hall 6, once again linking the efforts and offers for young talent and creating a clear address as part of the overall exhibition programme.
Beviale Moscow, the first holistic trade fair for the Russian beverage market, is being suspended indefinitely in light of current events. It will not take place, as planned, from March 29 to 31, 2022, in Pavilion 57 of the VDNH event center in Moscow.
In its sixth edition, Beviale Moscow was well on its way to building on previous successes. Around 100 exhibitors had registered for Beviale Moscow 2022 and some 5,000 visitors were expected, around two-thirds of them from Russia.
Trade fairs have always stood for the peaceful exchange of goods, services and ideas between different nations. Conversely, peace is a basic prerequisite for trade fairs to take place in the respective countries. Due to the armed conflict and the resulting sanctions, it is currently not possible to hold Beviale Moscow. It is therefore suspended for an indefinite period.
Beviale Moscow will take place in the Main Stage Event Hall in Moscow from 16 to 18 March 2021. This makes Russia’s first trade fair for the entire beverage production chain one of the few events that allows the sector to come together in person in the spring of 2021. The organisers are responding to explicit requests by Russian exhibitors and visitors who can now look forward to a well-designed and attractive event concept. Numerous event partners and associations are helping to create the high-quality supporting programme. Naturally, all the measures prescribed by the local authorities will be strictly implemented at Beviale Moscow 2021. This special round of the event will pave the way for the next chapter of the Beviale Moscow success story in 2022, which is already attracting a lot of interest, especially from exhibitors unable to attend this year.
Thanks to its timely relocation to the Main Stage Event Hall, Beviale Moscow was able to allow its customers to plan with certainty in what is a precarious environment with underlying conditions that are constantly changing. This location is ideal for this special round of Beviale Moscow this year. Around half of the exhibitors who had registered for the subsequently cancelled 2020 fair, and most partners, will be taking part in Beviale Moscow 2021. Some 80 percent of exhibitors come from Russia, but it is also worth mentioning the around 20 percent of international exhibitors who have committed to the event despite the difficult circumstances.
Comprehensive safety and hygiene concept
“The huge response and extensive support from the sector are a clear indication that our concept has paid off and that Beviale Moscow is the most important platform for the Russian beverage industry,” says a delighted Thimo Holst, Project Manager Beviale Moscow at NürnbergMesse. “We have therefore done our utmost to offer our customers and partners a modified yet high-quality concept under the current circumstances.” This includes a comprehensive safety and hygiene plan. As well all the regulations imposed by the local authorities, like measuring temperatures at the entrance and the wearing of face masks and gloves, Beviale Moscow 2021 is implementing other measures: Sufficient distances are ensured on all special display areas, entrances and exits are separate, numerous hand sanitising stations are provided around the hall, and the air is being continually filtered.
High-quality supporting programme as in previous years
In respect of content, the fair will be on a par with the event planned for 2020. Almost all partners and associations are continuing to support Beviale Moscow this year again and are helping to create an extensive, high-quality supporting programme. At the “Conference on wine production in Russia”, the partnership with the “Vinitech Innovation Tour” will take effect for the first time. Russian wine experts will introduce the peculiarities of the market, while French experts will hold presentations on technology and innovation, giving conference participants a comprehensive overview of the wine market and its future. In Russia, milk production and processing are key issues for the beverage industry. An overview will be provided by the Russian industry portal “The Dairy News” under the heading “The New Milk Retail in Russia”. In collaboration with Coca-Cola, Beviale Moscow will for the first time host a conference on the trend towards healthy drinks. Other items on the programme agenda familiar from previous years are a conference on the Russian beer market conducted by the ABBM, Association of Beer and Beverage Market, the conference on beverage packaging by the National Packaging Confederation NCPack, and the Craft Drinks Corner.
Given the circumstances, the representative Bavarian Pavilion with four Bavarian firms taking part in Beviale Moscow 2021 is particularly worthy of mention. “We are delighted by the unequivocal support of Bayern International, which was impressed by the event following the success of the first pavilion in 2019 and is continuing to back us this year as well,” says Holst. “We are especially pleased that Roland Weigert, Deputy Minister of the Bavarian Ministry of Economic Affairs, Regional Development and Energy, will provide a welcoming address by video at the opening of the trade fair.” The continuity of the Bavarian Pavilion underscores the extremely strong economic relations between Bavaria and Russia. In addition, the Representative Office of Bavaria in the Russian Federation will offer a symposium at this year’s Beviale with the title “The latest information and trends in the brewing industry in Bavaria and Russia”.
The Beviale Family, the NürnbergMesse Group’s global network for the beverage industry, is adding another event to its portfolio. Beviale Mexico will open its doors in Mexico City’s Centro Citibanamex for the first time from 29 to 31 July 2020. Beviale events feature a specialised programme spanning the entire process chain for beverage production, from raw materials and technologies to components and logistics as well as marketing ideas. The programme also covers all segments – alcohol- free and alcoholic beverages and liquid milk products: water, soft drinks, juice, beer, wine and spirits, such as the Mexican specialties tequila and mezcal. Mexico City will have lots to offer the world of beverages in 2020: A congress will begin the day before the exhibition, although the real kick- off will happen in April when ACERMEX (Asociación de Cerveceros Artesanales de México) stages a beer festival. The Mexican craft beer association is a partner of Beviale Mexico.
“We are very pleased to be able to offer another comprehensive beverage exhibition in our international portfolio by adding Beviale Mexico,” notes Andrea Kalrait, who is in charge of the Beviale Family. “More than 124 million residents and good consumer trends make this market appealing to beverage manufacturers. We cannot wait for the first Beviale event in the Americas.”
Mexico is an attractive economic market with stable growth in key industries, including beverages and packaging. The food industry is among the country’s fastest growers. According to the Mexican Chamber of Commerce, Mexico’s beverage sector breaks down into 60 per cent alcoholic and 40 per cent alcohol-free beverages. Soft drinks, water and beer are the main revenue earners. Mexican families spend about four per cent of their money on alcoholic drinks. Seventy per cent of families prefer to drink beer, but national and international spirits are also popular. For instance, tequila revenues jumped 15.7 per cent in the first half of 2018 alone compared with the same stretch in 2017, according to the industry information service Información Sistematizada de Canales y Mercados (ISCAM). Developments in the Mexican craft beverages segment are following the global trend, which is clearly reflected in the growth posted by smaller breweries but also by spirits makers. According to ACERMEX, Mexico had 1,400 breweries in 2018 – and this number is rising. From a global standpoint, Mexico is also in the premier league when it comes to beverages: Mexico is the world’s fourth-largest beer producer with beer production of 110 million hl (2017), coming after China, the US and Brazil. Mexico even takes first place globally when it comes to bottled water with per capita consumption of 254 litres, ahead of Thailand and Italy (International Bottled Water Association).
The focus is on Central and Latin America
The steadily growing beverage market is creating stronger demand for beverage equipment. Beviale Mexico views itself as an intermediary between national and international beverage manufacturers and suppliers to the beverage industry. Kalrait feels that significant opportunities exist for international exhibitors in particular: “The political climate and still low exchange rates lead us to believe that beverage production will continue to grow in Mexico. Another factor that is certainly interesting for equipment suppliers is that engineering is not very developed at all in the country and beverage manufacturers import nearly all of their equipment. With Beviale Mexico, we are offering the industry a promising platform to reap the rewards of growing consumer spending and to find partners to ensure that technology and components are produced in the country.”
More information can soon be found at: www.beviale-mexico.com
After three successful days, BrauBeviale is closing its doors on a record high note. Over 40,000 trade visitors (2016: 37,923) – over 18,000 of them international – travelled to Nuremberg to attend this year’s most important capital goods exhibition for the beverage industry from 13 to 15 November 2018. While there, 1,094 exhibitors – 53 percent of them international – presented their products and solutions related to the entire beverage production process chain, with offerings ranging from raw materials to technologies and components all the way to packaging, as well as accessories and marketing ideas. A varied supporting programme rounded out the three days.
“This BrauBeviale has exceeded our expectations,” beamed Andrea Kalrait, Show Director BrauBeviale, as she heard the numbers. “We’ve been told that several contracts were signed right at the exhibition. It seems the beverage industry couldn’t wait to get back to Nuremberg. We’ve very proud of that.” The exhibition team is also happy about the positive feedback from the exhibitors’ advisory board: “BrauBeviale has become a cool exhibition.” – “The exhibition has succeeded in becoming the place where different mindsets and cultures meet.” – “We were overwhelmed on the very first day; that’s never happened.” – “The quality of the discussions was outstanding.” – “The truly important decision-makers were there.”
Highly-qualified trade visitors from Germany and abroad
Those statements confirm the results of a survey by an independent institute: some 90 percent of visitors are involved in their companies’ investment decisions. The trade visitors came from many different parts of the beverage industry: breweries; malthouses; the areas of mineral springs, soft drinks, juice, and wine; and mechanical engineering and plant construction, as well as the trade and catering. Attendees travelled in from Germany and other countries, primarily Italy, the Czech Republic, Switzerland, Austria, the UK, Russia, Belgium, the Netherlands, and France. Some 98 percent of the surveyed trade visitors were satisfied with what they found at the exhibition. And 95 percent said they would also like to return to BrauBeviale next year.
Save the dates!
- BrauBeviale 2019: 12-14 November 2019
- BrauBeviale 2020: 10-12 November 2020
