The Supervisory Board of Symrise AG has appointed Walter Ribeiro to the Executive Board with effect from September 15, 2024. Ribeiro will take over the management of the Taste, Nutrition & Health (TN&H) segment, which was previously headed by CEO Dr. Jean-Yves Parisot. At the same time, Dr. Jörn Andreas steps down as a member of the Executive Board of Symrise AG as of September 30, 2024 to pursue his professional career outside Symrise. Until a successor is decided, Dr. Parisot will temporarily lead the Scent & Care (S&C) segment, for which Dr. Andreas was previously responsible.

Michael König, Chairman of the Supervisory Board of Symrise AG: “With Walter Ribeiro, another internationally experienced manager from within the company’s own ranks has been appointed to the Executive Board. As global head of our Food & Beverage division, Walter Ribeiro has played a significant role in Symrise’s successful transformation into a leading provider in the field of nutrition in recent years. With him, the TN&H segment will be in the very best hands.”

At the same time, Dr. Jörn Andreas has decided to leave Symrise on his own request to continue his career outside the company. With his departure, Dr. Jean-Yves Parisot will temporarily take over the management of the Scent & Care segment. The search for a successor for the management of the segment has already been initiated.

Ribeiro (53) comes from Brazil and has lived with his family in Holzminden, the headquarters of Symrise AG, for many years. He has spent almost his entire professional career at Symrise in various management positions in Germany and abroad, including cross-segment management positions. Most recently, Ribeiro was responsible for the global Food & Beverage division in the Taste, Nutrition & Health segment.

A recent survey shows that more and more people are concerned about their mental health: 53 % of respondents report anxiety, 33 % struggle with fatigue and exhaustion and 30 % are affected by depression (Innova Trends Survey 2024). Awareness of the connection between nutrition and well-being is clearly reflected in the attitudes of consumers. Worldwide, 43 % of them stated that they had started eating a healthy diet in 2023 to improve their mental or emotional well-being (Innova Lifestyles and Attitudes Survey 2023). More and more manufacturers of food supplements and functional beverages are picking up on this consumer behavior.

Minerals and vitamins for a powerful brain

Many micronutrients support mental and emotional well-being, cognitive performance and sleep quality. Fortification with significant amounts of vitamins and minerals allows for the advertisement of these properties in the form of health claims under the Food Information Regulation (EU) No. 1169 / 2011. In addition, consumers are showing an increasing interest in other functional ingredients such as nootropics and adaptogens, which contribute to improving cognitive performance and stress management.

“Numerous research results indicate that micronutrients in the form of dietary supplements can help reduce stress and anxiety and improve mood and sleep,” says Clarissa Burk, Product Manager at SternVitamin. “Our micronutrient premixes simplify the development of new end products that meet the growing consumer demand for solutions in these areas. They are guided by current nutritional and lifestyle trends and can be customised to our customers’ product parameters and production processes.”

Inspiration for the development of new products

An overview of which micronutrients and functional ingredients support mental well-being and cognitive performance can be found in the SternVitamin white paper “Healthy mood. Healthy mind. Healthy sleep.” In addition to consumer data and market trends, scientific background information provides valuable insights for the development of new products.

The premix solutions presented in the white paper are also informed by this knowledge and consist of blends of micronutrients and other functional ingredients tailored to various facets of mental health. These can be used in the production of various end products that meet the growing needs of consumers. For example, the SternMind premix solution for instant beverages supports mental health, reduces symptoms of mental stress and promotes positive thinking. It contains a balanced blend of vitamins, minerals as well as L-theanine, and can be supplemented with other ingredients such as Rhodiola rosea and Panax ginseng.

Download the whitepaper here.

Good value for money more important than low price – and organic is back

The complexity of world affairs has not lessened since March 2023. World crises have not gone away, rather the opposite. One positive development is that the inflation rate dropped in Europe¹. This change is also reflected in the survey by Südzucker regarding consumers’ price sensitivity. If the price sensitivity is decreasing, other aspects of purchase criteria must gain importance in comparison. But what are the growing interests of consumers when buying food & beverages?

Main purchase criteria – naturlness, organic and regionality gain focus

The top three drivers for purchasing food & beverages did not change: taste, health and price. But while taste and price dropped significantly, health remained stable. Aspects like naturalness, organic and regionality, however, are continuing to grow in importance.

Taste as the number one purchase decision remained on a high level and far above from the second important driver – health. The drop may indicate that taste is more and more of a given for the consumer and a must-have. The fact that a good taste and sensory profile is a matter of course is also evident when it comes to sugar-reduced products.

Taste as the number one purchase decision remained on a high level and far above from the second important driver – health. The drop may indicate that taste is more and more of a given for the consumer and a must-have. The fact that a good taste and sensory profile is a matter of course is also evident when it comes to sugar-reduced products. 60 % (incl. Italy) are concerned about how sugar reduction in food/drinks is achieved. In comparison to price, taste went down in Belgium and the UK, while price fell significantly in all countries. One potential reason for consumers‘ decreasing price sensitivity could be explained by the decreasing inflation rate in Europe¹; consumers no longer look for the cheapest product, but for the product with the best value for money that also fulfils other consumer needs. It must be clear to consumers what they are getting for their money …

Please download the full Südzucker Consumer Study 2024 for free under www.suedzucker.com.

¹Source: Eurostat – Annual inflation down to 2.45 in the euro area (europa.eu)

Caliwater, a leader in plant-based hydration beverages founded by Vanessa Hudgens, officially launched peach mango flavour profile with GNC stores July 2024

Leading plant-based hydration beverage innovator Caliwater launches its newest and fifth flavour, Peach Mango, exclusively in partnership with GNC stores in the United States. Joining the flavour offerings of Prickly Pear, Ginger & Lime, Watermelon and Pineapple, GNC officially debuted Peach Mango along with Pineapple and Wild Prickly Pear on shelves across the United States as of July 10th. Caliwater is an all-natural functional cactus water with half the sugar and calories compared to coconut water, it not only tastes better but supports hydration, immunity, digestion, and skin health.

Caliwater has grown tremendously since coming to market in January, 2022. Caliwater is the ultimate hydration solution. Derived from the desert superfruit, Prickly-pear, it boasts abundant antioxidants and 5 naturally occurring electrolytes, with superior taste and is a sustainable beverage.

Caliwater is defined by a drive to create innovative, functional, plant-based hydration beverages that bring us closer to the planet and each other. Inspired by the lush and varied landscapes of California, Founders Oliver Trevena and Vanessa Hudgens looked to their own desert regions in the Sonoran Desert of Mexico to source prickly pear cactus fruit, known for its rare and potent healthful properties. Their vision – to sip on Cali in a can. Prickly Pear Cactus Fruit, known for its rare and potent healthful properties, is brought to life in their first, brand new, canned beverage product, which is not only delicious, but super hydrating, refreshing, and filled with antioxidants and digestion benefits.

Other investors behind Caliwater that join Vanessa Hudgens and Oliver Trevena include actors Gerard Butler, Glen Powell, Ross Butler, Gregg Sulkin, fitness personality Brooke Burke, UFC champion Claudia Gadelha, actress Nikki Reed, NFL star Aaron Rodgers, DJ Ruckus, and MLB player, Cody Bellinger.

The benefits of Prickly Pear fruit are endless. It is one of the few natural products in the world that can boast excellence in nutrition, taste, colour, and health benefits due to its rare combinations of phytonutrients. It is superior to other super-fruits, having been shown to benefit cardiovascular health by maintaining healthy blood sugar levels and promoting cell growth.

Prickly Pear contains five naturally occurring electrolytes, including potassium, magnesium, and sodium, aiding in rapid hydration, muscle control, and recovery. It also has high levels of antioxidants, broadly classified into four types: flavonoids, betalains, phenols, and vitamins C and E, which help quench free radicals in the body, reduce oxidative stress, support skin health, and provide other anti-aging benefits. Additionally, Prickly Pear is an excellent source of dietary fiber, known to aid digestion and possess anti-inflammatory properties. It is one of the few non-animal sources of taurine, a key element for vegetarians and vegans, known to help regulate blood pressure.

Caliwater is available in over 10,000 locations in the United States, and online on Amazon, Walmart Marketplace and Thrive Market. Find Caliwater at: Wegmans, HEB, Ralphs, Pavilions, Fresh Thyme, Gelsons, Bristol Farms, Pete’s Market and more, plus their kids line, now available on Amazon and Walmart Marketplace!

About GNC
GNC stores are focused on a wide range of products geared toward weight loss, bodybuilding, nutritional supplements, vitamins, natural remedies, and health and beauty products, in both its owned brands as well as third-party brands. Its products are also sold on GNC.com and on GNC’s Amazon Marketplace.
The company offers consumer products and services via retail locations, franchises, online, digital commerce and wholesales and retail partnerships. Featuring over 325 brands, GNC offers an endless supply of health and wellness products.

A groundbreaking stevia composition for cost-effective, premium sweetening

Tate & Lyle PLC, a world leader in ingredient solutions for healthier food and beverages, unveils its new stevia composition, OPTIMIZER STEVIA^® 8.10. This innovative ingredient delivers the highly desired premium taste profile closest to sugar, even at high sugar replacement levels, while offering a more cost-effective solution than other premium sweeteners.

This stevia composition offers a comprehensive set of benefits for both manufacturers and consumers. With OPTIMIZER STEVIA^® 8.10, manufacturers gain access to a versatile, great tasting stevia at a lower cost-in-use, offering an improved value compared to other premium stevia sweeteners. This translates to delicious, low-calorie options that meet consumer demand without compromising on taste. The unique composition qualifies for labelling as “stevia extract”, (following JECFA^* guidance) aligning with consumer preference for a sweetener derived from nature.^1**

With versatility across applications, OPTIMIZER STEVIA^® 8.10 is ideal for achieving a superior taste profile in high sugar-replacement formulations like nutrition bars and shakes, functional beverages, vitamin gummies, and yoghurt.

Abigail Storms, Senior Vice President Global Platform, Sweeteners & Fibers, Tate & Lyle said: “OPTIMIZER STEVIA^® 8.10 is a breakthrough for the industry. We’ve leveraged our technical expertise to create a sweetener that not only meets the highest standards of taste and quality but also delivers cost savings to our customers. OPTIMIZER STEVIA^® 8.10 opens a world of possibilities for food and beverage manufacturers because they no longer have to compromise on taste because of cost. Whether you’re looking to improve taste, reduce costs, or enhance the nutritional profile of your products, OPTIMIZER STEVIA^® 8.10 delivers on all fronts.”

This development underscores Tate & Lyle’s unwavering commitment to scientific innovation. Through proprietary production processes, the company has unlocked the potential of previously underutilised steviol glycosides, naturally occurring components within the stevia leaf. This innovative process developed by Tate & Lyle’s scientists and engineers enables greater use of the stevia leaf extract, promoting more efficient manufacturing processes.

¹Tate & Lyle Proprietary Research, 2024 Global Consumer Ingredient Perception Research – US; Base size n=302
^*Joint FAO/WHO Expert Committee on Food Additives
^**The applicability of label claims and the regulatory and intellectual property status of Tate & Lyle ingredients varies by jurisdiction

Hydro One Premium Beverages, maker of natural functional beverages, announced that its line of US Patent Pending CANABIX^® beverages, has been shown to reduce the glycemic indicators, increase insulin production, improve the microbiome and alleviate the symptoms of a pre-clinical model of type 2 diabetes.

CANABIX^® is the first and only natural beverage containing a combined formulation of cannabidiol (CBD) and probiotics developed by Hydro One Premium Beverages in 2020. In a study done by researchers at Augusta University, drinking CANABIX instead of water was able to lower Hemoglobin A1c (HbA1c, known as A1c) significantly from 9 % to 5 % in mice with diabetes type 2 (db/db mice). Further, CANABIX increased insulin production in pancreatic cells and altered microbiome towards a protective profile by reducing inflammatory indices. These novel findings were reported as preprint on June 4th 2024 (https://www.biorxiv.org/content/10.1101/2024.06.04.597375v2) and currently is under peer review for publication.

Diabetes is a complex disease involving multiple organs in the body. Therefore, its treatment is challenging because of multi-target tissues, medication complexity, patient adherence to the therapy, and cost, says Dr. Phillip Wang the lead scientist of the research team. Despite significant advances in the treatment of symptoms, the underlying causes of diabetes remain intractable. There have been several studies showing the effects of dietary food and beverage supplements on diabetes. However, to the best of our knowledge this is the first study to report a comprehensive beneficial effect on several major aspects of diabetes by a natural beverage, particularly, lowering HbA1c (from 9 % to 5 %) as well as altering microbiome says corresponding author of the study, Dr. Phillip Wang.

“The gut microbiota plays a central role in immune balance and influences the metabolic processes, crucial factors in the development as well as treatment of type 2 diabetes,” says Dr. Babak Baban, Professor of Immunology at Augusta University and co-author of the study. “Altering the profile of microbiome and the significant reduction in A1c in a few weeks only through a beverage are very significant and exciting cutting-edge achievements that warrant further research and clinical trials,” added Baban.

“We’re thrilled to learn that our CANABIX beverage could potentially have profound beneficial health effects. Since CANABIX is THC free, we have many athletes and doctors who already use it and have no issues with blood or urine tests,” says Sammy Nasrollahi, the CEO of Hydro One Beverages, “These are very promising outcomes resulting from pre-clinical studies conducted by a scientific team at Augusta University. As the central core of our mission, we are committed to continue working with the scientific community to promote a higher quality healthier lifestyle by expanding our effective and affordable solutions to those managing prediabetes and diabetes.”

CANABIX comes in three flavours: lemon cucumber, dragon fruit and peach tea. CANABIX the first and only beverage containing 30 mg of CBD and probiotics. A limited number of CANABIX samples are currently available for purchase through Hydro One Beverages by contacting Sammy Nasrollahi at snasrollahi@hydroonebeverages.com.

Disclosure: Dr. Babak Baban is affiliated with Hydro One beverages.

ITO EN, a key player in Japan’s beverage industry, innovates the market with the launch of two premium beverages with bite-sized pieces in SIG SmileSmall carton packs, made possible by the SIG Drinksplus technology integrated in the SIG SmileSmall 24 Aseptic filling machine.

The two new products from ITO EN are Crunchy Smoothie, a carrot smoothie with carrot pieces, and Crispy Potage, a creamy tomato potage with onion bits. Unlike traditional juices and smoothies, both products stand out with the inclusion of real vegetable pieces which provide ITO EN’s consumers with a unique and premium drinking experience. Both new products in convenient on-the-go SIG SmileSmall carton packs are aimed to help ITO EN to capture a bigger share of the veggie juice market in Japan, currently one of the fastest growing categories in the beverage industry.

Tetsuo Yamaguchi, Brand Manager at ITO EN: “Our new products provide our consumers with a refreshingly different drinking experience – rich and satisfying with the incorporation of real vegetable pieces. The novel packaging solution and the filling technology from SIG, that allows these inclusions to be added, enables our consumers to easily supplement their vegetable intake anytime and anywhere. The SIG SmileSmall carton pack is a real eye-catcher with its curved, modern shape and easy-grip corners. It differentiates and the end result is a successful fusion of exceptional packaging and products.”

As well as being easy to carry, handle and store, and like all SIG carton packs, SIG SmileSmall carton packs are ‘sustainable by nature’, with a high share of forest-based renewable materials, 100% of the paperboard procured with FSC™-certification, a lightweight and space-saving design, produced using 100% renewable electricity, and designed to be fully recyclable. SIG aseptic carton packs are the proven lowest carbon footprint packaging choice compared with alternative packaging options^*.

Angela Lu, President & General Manager Asia Pacific at SIG: “In Japan, it is vital for food and beverage companies like ITO EN to innovate the market with healthy and high-quality products, particularly for on-the-go consumption. Our SIG Drinksplus technology offers the opportunity to add value to healthy beverages with the inclusion of pieces of fruit, vegetables, nuts, or cereals, which can be easily filled into our convenient on-the-go carton packs. It opens up a plethora of new opportunities to transform and drive forward the Japanese beverage market.”

^*https://www.sig.biz/en/carton-packaging/sustainability/life-cycle-assessments

Food 4 Future – Expo Foodtech presents the 7 trends that will define the future of the food industry

The food industry met last April at Food 4 Future – Expo Foodtech and Pick&Pack for Food Industry, which were held simultaneously in Bilbao, Spain, from 16 to 18 April to discover and analyse the challenges facing the food and beverage sector, marked by an inflationary economic context, new consumer habits that lead to new consumer demands, and increasingly demanding regulations regarding sustainability. With the help of 482 experts from the food industry worldwide, Food 4 Future and Pick&Pack, together with AZTI’s technological innovation team, have identified the 7 trends that will mark the future of the food industry in the coming years:

1. Geostrategy and inflationary environment

Europe has traditionally had a history of low agri-food inflation, something that has changed in recent years with a double-digit annual increase in food and non-alcoholic beverage inflation. This problem, coupled with the fact that many regions specialise in a single product, creates a risk of market fluctuations. To face these challenges, Food 4 Future has highlighted the importance of moving towards the European model of more efficient and productive farms, with greater collaboration from the private sector, something that will strengthen the competitiveness of these companies. Alliances between manufacturers and fostering resilience, innovation and collaboration are key to ensuring success in a constantly evolving sector.

2. New consumer habits

Consumer demands and habits have changed and now demand personalised experiences. Many companies are already using data and the latest technologies, such as Artificial Intelligence, to adapt products and services to these new individual preferences and the trend is expected to continue in the future. In addition, society has shifted and now consumers value health, taste, convenience and sustainability as key drivers and where direct sales have increased significantly. In this way, food and beverage firms are gaining market share, winning over the shopper in the current context of price adjustment, and forging robust competition for the rest of the players. New habits also include the demand for healthier and more sustainable foods, which has led to innovation in alternative foods, such as those based on vegetable proteins, mushrooms, algae, and meat substitutes.

3. 360° Sustainability

The food industry faces multiple challenges in terms of sustainability, driven by climate change, the efficient management of resources such as water and energy, and the need for decarbonisation to achieve zero net emissions. It is also focusing its efforts on the importance of minimising greenhouse gas emissions, optimizing packaging materials, improving eco-efficiency in production processes and encouraging recycling throughout the product life cycle. Suppliers are key in this respect, as are sustainable agricultural and livestock practices, together with more efficient food processing chains and minimising food waste.

4. New technologies

The digital transformation that the food sector is undergoing has brought with it robotisation and automation in production plants, but it is also being extended to other practices such as harvesting, spraying and pruning in agriculture. Other trends that will mark the future in the field of agri-food tech are precision fermentation, efficiency technologies, operational excellence, or industrial machine vision to detect quality defects, among others. The application of technologies is also key to guaranteeing food quality and safety, with real-time monitoring, preventive models, traceability from farm to fork, and smart packaging and labels to ensure the quality of pre-packaged food. In addition, quantum computing is gaining a great deal of attention in the field of innovation.

5. Healthy eating

Concern for healthy eating and lifestyle is growing, which is why personalised nutrition has become increasingly important in recent years. Companies are striving for healthier products without sacrificing pleasure and taste through new techniques. The debate on ultra-processed foods and the need for legislation will also remain on the table. This is an issue where there is no consensus and where there is a high degree of ignorance among citizens about labeling systems. Transparent communication on packaging will help consumers to make informed choices.

6. New packaging regulations

Packaging is also undergoing a paradigm shift driven by several interlinked factors: the advance of decarbonisation, the application of technologies for process optimisation and the adaptation to increasingly demanding sustainability regulations. The sector is currently immersed in major challenges driven by the new regulations against food waste and packaging, which will have an impact on eco-design, the trend towards mono-material, reuse, and the increase in recycled material, among other issues.

7. More sustainable and efficient logistics

Supply chain efficiency is crucial. Technology allows for greater production and volume, greater flexibility, and more traceability, all of which have an impact on increasing business for companies in the sector. For this reason, Artificial Intelligence, robotics, automation and blockchain solutions are already being applied to improve logistics efficiency in the food value chain. The use of robots and AI makes it possible to handle a wide variety of products, and even pack boxes with products of different types and sizes using artificial vision. The result is improved efficiency, saving time and increasing sustainability while reducing costs.

A new era of conscious consumption is creating a shift toward more sustainable ingredients and eye-catching colour palettes influenced by the natural world, according to GNT.

GNT, which supplies plant-based EXBERRY^® colours, has identified “Regeneration Rising” as a key trend in the food and drink sector. The company’s analysis explores the growing global appreciation for the natural world and desire to protect the planet. This mindset is now intensifying the focus on the origins of raw materials and sustainable production.

The Regeneration Rising trend is also inspiring new colour palettes as brands seek to convey instinctive messages about how their products are created. The use of visually impactful colours that can be found growing on land and in the sea helps manufacturers to showcase products’ eco-credentials and build emotional connections with consumers.

GNT has identified three new colour directions in line with the trend. “Elevated Earth” involves earthy shades from red-browns and warm oranges to textured purples and inky teals, elevating products with an organic but premium look and feel. “Nature Lab” is about pushing the boundaries of what is considered natural and features a kaleidoscopic spectrum of green, pink, red, yellow, orange, and blue. Finally, “Wholesome Nostalgia” features yellows, greens, blues, peaches, and pinks that range from velvet-like to milky, translucent, muted, and dreamlike.

Dieuwertje Raaijmakers, Marketing Communications Specialist at GNT Group, said: “Consumers of all ages are developing a much stronger interest in sustainability and rebuilding their relationships with the natural world. To appeal to these shoppers, food and beverage companies have to showcase their commitment to the planet. Colour can play an important role in telling that story, helping brands create appealing products that send out strong visual signals about how they’re produced.”

GNT has set out an ambition to lead the food colouring industry on sustainability. The company creates its EXBERRY^® colours from fruits, vegetables, and plants and has set out a series of ambitious targets to optimise its environmental and social impacts at every stage of the value chain.

Oterra announced a new Chief Financial Officer, Hubert Windegger, who joined Oterra effective April 22nd, 2024.

Hubert Windegger joins the company with over 14 years of finance leadership experience, including roles at Private Equity-owned carve-outs and as CFO of ASK Chemicals. His strategic insights and proven track record in driving growth make him an invaluable addition to Oterra as they continue to innovate and expand their reach in the natural colour ingredients markets.

This change comes from Oterra’s current CFO, Mads Dehlsen Winther, who, after careful consideration, has decided to explore other career opportunities.

The new edition of the proprietary Symrise trend tool trendscope^™ 2024+ has delivered valuable key findings. It provides an overview of current consumer trends and future developments in food and beverages. According to it, health and naturalness continue as the most relevant trend drivers. At the same time, climate-smart innovation and circular consumption is getting more important while digitalisation exerts a fast-growing effect on consumer lives and the industry. By combining qualitative and quantitative research methods the study serves as an important basis for the development of consumer-preferred taste, nutrition, and health solutions.

Consumers today expect a lot from the food and beverage products they choose. They are looking for sustainable, healthy, and tasty options. This leads to the question: How do these expectations translate into food and beverage trends and how can Symrise best respond? trendscope^™ provides comprehensive information on trends and investigates how they drive innovation. The results of the tool go into different trendscope^™ reports. Symrise uses these insights to translate consumer wishes into innovative food and beverage concepts with inspiring taste, nutrition, and health solutions.

“Consumer behaviors and mindsets change over time and so do their demands for food and beverages,” says Leif Jago, Global Marketing Manager Food & Beverage at Symrise. “trendscope^™ allows us to closely monitor and anticipate market shifts. This creates an important basis to design solutions that deliver against these evolving needs.”

Combining qualitative and quantitative research

To decode latest food and beverage consumer trends, trendscope^™ combines different methods of analysis. The qualitative research contains for example a meta-analysis of consumer reports, start-up and social media screening, an innovation scan, and insights from the Symrise taste treks with the chef network StarChefs. The quantitative research comprises a meta-analysis of existing studies and surveys and polls related to consumer behavior and mindsets. In addition, social media listening, and AI-based trend forecasting support the findings. This goes hand in hand with an analysis of global urban hot spots. In twelve global locations, Symrise conducted 24 interviews with selected trendsetters like food bloggers, journalists, and trend scouts.

“The tool’s global scope allows us to tailor trends to regional specifics. Based on this, Symrise can develop taste, nutrition and health solutions and tailor them to consumer demands in specific regions and categories. This, in turn, helps our customers to respond to decoded consumer desires with the right food and beverages,” concludes Jago.

The new offer of trendscope^™ 2024+

To increase the relevance of trendscope^™ further for the Symrise teams and customers, several key changes got incorporated. The current edition puts a spotlight on health as consumer health awareness is growing and has evolved into a key innovation driver. In addition, digitalisation and sustainability are now forming standalone megatrends. Both exert a huge influence on consumer lives and industries. From a research perspective, trendscope^™ 2024+ uses more quantitative data sources. This includes social media listening and surveys.

The trendscope^™ 2024+ edition got compiled during a global polycrisis. Consumers face a crisis continuum ranging from COVID-19 and its effects to the Ukraine war, rising cost-of-living, surging inflation, and looming recession. As a result, consumers look for stability and emotional anchors. At the same time, they change their buying behavior due to cost-consciousness. Overall, the polycrisis serves as an accelerator of change that boosts or slows down specific consumer needs.

Six global megatrends with several sub-trends identified

Symrise has identified six megatrends. “Digitalisation” forms an underlying macrotrend that permeates all areas of life. It has become a game changer for innovation. The other five items represent trend clusters with several sub-trends.

“Purposeful Sustainability” focuses on the urgency to act in a resource-saving manner. It also includes the consumer wish of making product choices with a positive impact on the climate. Regenerative eating and circular thinking play a key role here. The “Natural Goodness” cluster centers around the wish for natural and clean label plant-based products. This comes with a more critical eye toward ingredients and production methods. Another cluster relates to “Healthy Lifestyle”. Consumers have started considering mental and physical wellness combined. Products supporting mental health and emotional wellbeing experience a boost. At the same time, consumer look for guided health choices to navigate the complex landscape of inflationary health claims. “Emotional Discoveries” presents the wish of consumers for social connection and memorable experiences after the pandemic. At the same time, they demand higher standards of originality, quality and authenticity when discovering new tastes. The “Premium Indulgence” cluster gets strongly characterised by value orientation. Consumers look for indulgent moments in times of rising costs of living. They try to find bliss in little things to treat themselves.

The Symrise experts use these trendscope^™ insights to investigate what they mean for the company’s portfolio. “We operate very agile and keep an eye on the competencies we need to address in view of important consumer needs. We want to support our customers in achieving their goals while contributing to Symrise’s sustainable growth,” adds Regine Lueghausen, Vice President Global Marketing Food & Beverage at Symrise.

New formulation of award-winning ingredient expands applications into sports and cognition products including RTDs and shots

Nektium has developed a new water-soluble formulation of its award-winning nootropic Zynamite® for cognitive and sports nutrition drinks.

Used to support mental and physical energy, Zynamite^® is a Mangifera indica extract created from sustainably harvested mango leaves. The natural caffeine alternative has been the subject of 10 clinical studies and multiple industry awards since its launch in 2018, earning global recognition for its fast-acting, experiential benefits.

Nektium’s scientists have now created Zynamite^® S to meet growing demand for innovative energy, sports and hydration drinks. It is designed for use in applications such as RTDs and shots where solubility, heat stability and transparency in solution are key.

Zynamite^® S also has a neutral taste and is formulated to enable improved absorption of its bioactive component, mangiferin, which allows for reduced dosages.

Nektium Commercial & Partnership Director Bruno Berheide said: “Excessive caffeine intake is becoming a hot topic and there is high demand for alternatives that deliver instant power and energy that consumers can really feel. Zynamite® stands out as a non-stim energy alternative, naturally enhancing mental and physical energy in a smarter way – and without the side effects of caffeine. Our new Zynamite^® S allows manufacturers the opportunity to formulate innovative beverages that can help consumers ‘get in the zone’ and perform at their best without suffering jitters and anxiety.”

Hybrid drinks

Zynamite^® S can be used alone or in combination with caffeine to provide mental energy and focus as well as supporting physical energy, improved performance and recovery.

It is therefore ideally positioned to tap into the trend for hybrid beverages that blur the lines between energy and sports drinks. Innova Market Insights research shows that of the 56 % of consumers worldwide who regularly use hydration products in conjunction with their exercise routines, more than a third use energy drinks.¹

Bruno Berheide added: “In today’s dynamic functional beverage market, many brands are innovating with hybrid products that offer both mental and physical energy. Zynamite^® S is the perfect option for these products as it delivers clinically backed benefits for mental energy and sports performance within just one hour.”

Clinical benefits

Zynamite^® is supported by a portfolio of safety data and its efficacy has been demonstrated in clinical studies in recognised journals.

Research has shown that, within one hour, a single dose of Zynamite® enhances mental energy and improves performance under fatigued conditions. In addition, it does not increase heart rate or blood pressure, avoiding the side effects associated with caffeine.²

In 2020, Nutrients published a clinical study examining its impact on cognitive performance in adults. It provided evidence that a single dose of Zynamite^® significantly improved cognitive function and performance across a battery of cognitive tasks, including improved focus, improved memory and reduced mental fatigue.³

An independent study in Nutrients in 2024, meanwhile, examined the effects of a single dose of Zynamite^® combined with quercetin on top basketball players in Greece during a basketball exercise stimulation test. Participants in the supplement group were faster, showing a statistically significant improvement in mean circuit lap time compared to those in the placebo group.⁴

¹https://www.innovamarketinsights.com/trends/sports-and-energy-drink-trends/
²López-Ríos, L. et al. ‘Central nervous system activities of extract Mangifera indica L.’ Journal of Ethnopharmacology (2020)
³Wightman, E.L. et al. ‘Acute Effects of a Polyphenol-Rich Leaf Extract of Mangifera indica L. (Zynamite) on Cognitive Function in Healthy Adults: A Double-Blind, Placebo-Controlled Crossover Study’ Nutrients (2020)
⁴Bourdas, D.I. et al. ‘Effects of a Singular Dose of Mangiferin–Quercetin Supplementation on Basketball Performance: A Double-Blind Crossover Study of High-Level Male Players’ Nutrients (2024)

Döhler, a global provider of natural ingredients, ingredient systems and integrated solutions, and Vertosa, the market-leading infusion technology company for cannabis and hemp products, announce a strategic research and development partnership for the food, beverage and nutrition industries. This partnership is set to spark a new wave of innovative life science products in the beverage sector.

While Vertosa will continue to handle its category leading Cannabis and Hemp infusions, Döhler will develop natural ingredients and ingredient blends to complement Vertosa’s offering. Those blends can contain everything from natural flavours, natural colours, juices, botanical extracts to sweetening solutions. Under the terms of the partnership, Vertosa will benefit from Döhler’s research, development and application expertise and its vast experience in the beverage space. This partnership will give Vertosa access to Döhler’s prime product portfolio and technologies to co-develop innovative beverage formulations and proprietary infusion technologies for successful lifestyle beverages.

Benjamin Larson, CEO of Vertosa, expressed enthusiasm about the partnership: “Through Döhler’s partnership, we’re not only gaining a treasury of knowledge but also the capabilities to co-create intellectual property that brings success for customers with a new range of life science beverages. This union is about more than innovation; it’s about setting the gold standard for what cannabis beverages can and should be.”

The collaboration includes an investment from Döhler Ventures, the company’s entrepreneurial investor, focused on startups within the global Nutrition & Technology ecosystem. Dr. Sebastian Dreher from Döhler Ventures adds, “We’re thrilled to support this collaboration. The investment reflects the long-term commitment to both the relationship and product categories, being driven by Vertosa’s professional management, thought leadership and market momentum.”

Both companies envision this partnership as a pioneering step toward a robust future for a new generation of life science beverages and beyond, combining Döhler’s global reach and natural ingredient and application expertise with Vertosa’s leading infusion technologies.

Paul Graham, CEO Döhler North America, emphasises, “Teaming up with Vertosa is a game-changer, propelling the market trend to new heights. By combining our expertise in natural ingredients with Vertosa’s infusion technology, we’re not just innovating, we’re leading the way together. It’s real, it’s authentic and it’s a step into a future where we explore the possibilities for enhanced and better drinks. We can’t wait for what is coming and we know it will be successful both ways.”

This collaboration is expected to elevate product development to new standards, offering consumers enhanced sensory experiences and supporting the rapid expansion of the cannabis and hemp ingredients in the beverage industry.

The pioneer of organic, cold-pressed beverages expands into a new category with plant-based protein shake line

Suja Organic, a leader in cold-pressed, organic beverages in the U.S., announced the launch of Suja Organic Protein Shakes, a new line of elevated ready-to-drink (RTD) protein. It offers 16 g of plant-based pea, rice and hemp protein, and convenient, transparent nutrition from plants. Available in three varieties including Vanilla Cinnamon, Chocolate and Coffee Bean. The new product offering marks Suja Organic’s entry into the fast-growing RTD protein market.

Suja Organic’s purposeful protein blends combine powerhouse whole foods, functional ingredients, essential vitamins (Vitamins A, B, C, D and E), minerals (iron, calcium and potassium), and macro-nutrients for foundational nutrition. Each shake is 200 calories, blended with almond milk and coconut cream for rich smoothness, with 3 – 4 grams of Acacia fiber.

Additional flavour details include:

• Vanilla Cinnamon – The perfect balance of vanilla with a swirl of cinnamon and a smooth finish. Think of the milk you look forward to drinking at the end of a bowl of cereal.
• Chocolate – Cocoa and salt support a bold chocolatey flavour. A mix of memorable flavours like chocolate pudding and chocolate milk comes through with each sip.
• Coffee Bean – Subtle coffee flavour with underlying notes of creamy, smooth vanilla and cocoa in a plant-based offering.

Suja Organic was founded in 2012 with a mission to provide foundational nutrition. With the introduction of Suja Organic Protein Shakes, the company aims to further its purpose by providing customers with a healthy, convenient beverage as part of a well-balanced diet. The high-quality, plant-rich concentrated blends harness nutrition straight from nature with protein from real organic plants, vitamins, and nutrients that recharge, balance, and fuel the body.

Suja Organic Protein Shakes will retail for $4.99 per 12oz. bottle and are available in the U.S. in Target stores and on target.com.

About Suja Organic:
Suja Organic is a leading organic, Non-GMO, cold-pressed juice brand and among the fastest growing beverage companies in the U.S. Suja began from a shared dream to help people transform their lives through conscious nutrition and is notably one of the first juice companies to offer organic, cold-pressed juice. Each of Suja’s handcrafted lines are certified organic, Non-GMO project verified and cold pressured to preserve maximum nutrition and taste. With cold-pressed juices and functional shots, there’s a product for every lifestyle. Suja is available for purchase at most major grocery and natural foods stores in the U.S. and select products can be purchased online at SujaOrganic.com.

Consumers are turning to tea, coffee and energy drinks as they reduce their alcohol intake, Prinova research has shown. The report also suggests that even more drinkers – younger ones in particular – would cut back if a wider range of healthy non-alcoholic beverages were available.

To explore current trends in the beverage space, Prinova, the leading provider of bespoke premixes and blends, surveyed 1277 physically active European consumers.^* More than four in ten (42.5 %) said they had reduced their alcohol intake over the past three years, compared to just 15 % who reported drinking more. Consumers aged 25-34 were the most likely to say they were consuming less alcohol.

Among those who had cut down on alcohol, most were turning to healthier beverage options including coffee, tea, still water and juices/smoothies, with preferences varying by age, gender, and location. Consumers over the age of 65 were five times more likely than average to have increased their consumption of dairy beverages, while alcohol-free beer was significantly more popular with older age groups than Gen Z.

Over a third (35 %) of men who had cut down on alcohol were drinking more energy drinks as a result. Energy also emerged as the top wellness benefit sought in healthy beverages, ahead of hydration and post-exercise recovery.

In the cohort who had not reduced their alcohol intake, over half said they would be likely to do so if a wider range of healthy beverages were available. This was particularly true of millennials (64 %).

When asked which ingredients they most looked for in healthy drinks, 65 % of respondents picked vitamins and 48 % chose minerals. Plant protein also scored highly as a desirable beverage ingredient, ahead of both fruit and whey protein. Other purchase drivers for healthy beverages included affordability, natural ingredients, trusted brand, and scientifically proven ingredients.

James Street, Global Marketing Director at Prinova, said: “Consumers are increasingly re-evaluating their relationship with alcohol, whether that means embracing the ‘sober-curious’ trend, or simply moderating their intake. However, our research also suggests that many more would be persuaded do so if they could replace booze with appealing healthy alternatives. Given the scale of this market need, and the increasingly wide range of on-trend functional ingredients available, it’s clear that there are still huge opportunities for innovation in the functional beverage space.”

With the world’s largest inventory of food-grade single vitamins, and as the leading supplier of vitamins B and C, Prinova can help manufacturers create beverages with premium micronutrients. Its other solutions include enduracarb®, a slow-release “double sugar” which is ideal for energy drinks and sports nutrition beverages, and AlphaTeaTM, a 100 % natural solution for functional beverages derived from green tea extract.

For the full results of the research, download the White Paper from: https://tinyurl.com/8u2knyb6

^*Online survey of consumers in France, Germany, Italy, Spain and the UK.

GNT has launched a new range of plant-based EXBERRY^® concentrates that enable manufacturers to achieve clean-label brown shades in low-pH soft drinks.

EXBERRY^® Shade Autumn Brown and EXBERRY^® Shade Golden Brown can deliver clear reddish-brown and caramel-brown hues in still and carbonated soft drinks.

There is a growing demand for natural brown colours that do not pose any health concerns to consumers or contain any of the 14 allergens specified under the EU Labeling Regulation.

Made using caramelised sugar syrup, the new EXBERRY^® browns offer a clean-label solution that is also naturally free from gluten. They can provide an excellent alternative to caramel (E150) in applications including natural colas, energy drinks, and iced lattes.

Helen Vine, Key Account Manager at GNT Group, said: “This new EXBERRY^® range was created to meet the rising demand for natural, plant-based browns that can deliver clear shades in beverages. Our concentrates allow brands to maximise their drinks’ appeal with eye-catching colours alongside clean and clear ingredient lists.”

The liquid-based colours are created from edible, non-GMO fruit and vegetables and are suitable for vegan, kosher, and halal diets. EXBERRY^® Shade Autumn Brown contains carrot concentrate in addition to the caramelised sugar syrup while EXBERRY^® Shade Golden Brown also includes apple concentrate.

Both products provide high-performing, clear solutions with no formation of turbidity or sediment even in acidic beverages with pH levels below 3.0. In addition, they offer excellent light and heat stability and are easy to pump and dose.

The pioneer of organic, cold-pressed beverages expands into a new category with plant-based protein shake line

Suja Organic, a leader in cold-pressed, organic beverages in the U.S., announced the launch of Suja Organic Protein Shakes, a new line of elevated ready-to-drink (RTD) protein. It offers 16 g of plant-based pea, rice and hemp protein, and convenient, transparent nutrition from plants. Available in three varieties including Vanilla Cinnamon, Chocolate and Coffee Bean. The new product offering marks Suja Organic’s entry into the fast-growing RTD protein market.

Suja Organic’s purposeful protein blends combine powerhouse whole foods, functional ingredients, essential vitamins (Vitamins A, B, C, D and E), minerals (iron, calcium and potassium), and macro-nutrients for foundational nutrition. Each shake is 200 calories, blended with almond milk and coconut cream for rich smoothness, with 3 – 4 grams of Acacia fiber.

Additional flavour details include:

• Vanilla Cinnamon – The perfect balance of vanilla with a swirl of cinnamon and a smooth finish. Think of the milk you look forward to drinking at the end of a bowl of cereal.
• Chocolate – Cocoa and salt support a bold chocolatey flavour. A mix of memorable flavours like chocolate pudding and chocolate milk comes through with each sip.
• Coffee Bean – Subtle coffee flavour with underlying notes of creamy, smooth vanilla and cocoa in a plant-based offering.

Suja Organic was founded in 2012 with a mission to provide foundational nutrition. With the introduction of Suja Organic Protein Shakes, the company aims to further its purpose by providing customers with a healthy, convenient beverage as part of a well-balanced diet. The high-quality, plant-rich concentrated blends harness nutrition straight from nature with protein from real organic plants, vitamins, and nutrients that recharge, balance, and fuel the body.

Suja Organic Protein Shakes will retail for $4.99 per 12oz. bottle and are available in the U.S. in Target stores and on target.com.

About Suja Organic:
Suja Organic is a leading organic, Non-GMO, cold-pressed juice brand and among the fastest growing beverage companies in the U.S. Suja began from a shared dream to help people transform their lives through conscious nutrition and is notably one of the first juice companies to offer organic, cold-pressed juice. Each of Suja’s handcrafted lines are certified organic, Non-GMO project verified and cold pressured to preserve maximum nutrition and taste. With cold-pressed juices and functional shots, there’s a product for every lifestyle. Suja is available for purchase at most major grocery and natural foods stores in the U.S. and select products can be purchased online at SujaOrganic.com.

Tate & Lyle renews partnership with the China Foundation for Rural Development for a third year to help improve children’s diets and nutrition education

Tate & Lyle PLC, a world leader in ingredient solutions for healthier and tastier food and beverages, is delighted to announce that it has renewed its partnership with the China Foundation for Rural Development for a third year. This partnership is part of Tate& Lyle’s ‘Healthy Eating, Happy Learning – Child Health Improvement Programme’ in China which works to improve children’s diets, support healthier lifestyles, and provide education on nutrition.

Through this partnership, children in schools in underdeveloped areas of China’s Yunnan and Guizhou provinces will receive a nutritious daily snack throughout the school year. In addition, schools in Guizhou province will benefit from the installation of modern kitchen equipment in their canteens, and Tate & Lyle will work with nutrition experts from the Chinese national authorities to provide nutrition education for students and teachers.

Since its establishment in September 2021, Tate& Lyle’s partnership with the China Foundation for Rural Development has provided:

• Over 400,000nutritional snacks to 3,000 children in 12 schools.
• Over 200 pieces of new kitchen equipment to 11 schools, benefiting 3,000 children.
• Working with experts from the Chinese Nutrition Society, produced customised nutrition and health education booklets and posters for children, and held nutrition classes for 500 students and 700 teachers.

This is one of many partnerships Tate & Lyle operates in communities across the world, including in the US, UK and Brazil, to support healthier living and help build thriving communities.

This year’s Fi Europe embodied all the ingredients of a successful event, showcasing a winning combination of sourcing, innovation, networking and education.

In a milestone year for benchmarking organised event success, Fi Europe 2023 has shown that there is more demand than ever for a dynamic platform uniting the international ingredients industry. This year’s event, which attracted 23,149 attendees from 135 countries around the globe, was a resounding success, reaffirming its positive contribution to F&B industry innovation, collaboration and dialogue.

The build-up started on 20 November, when the event platform went live, enabling attendees to access exclusive content previews, coordinate meetings and stream a live keynote session. Then, on 27 November, the Future of Nutrition Summit kicked off a carefully curated in-person content programme designed to inspire and inform whilst facilitating networking and discussion. Speakers from Nestlé, Microsoft, Deloitte and the United Nations Global Compact gave their takes on the trends and technologies reshaping the food industry landscape.

On 28 November, Fi Europe opened its doors to reveal a vibrant show floor that was to become a hive of networking activity for the next three days. Over 1400 exhibition stands occupied four halls packed with ingredients and solutions from all over the world, providing a sensory spectacle and a wealth of sourcing opportunities. Many attendees also took advantage of the additional inspiration offered by the Innovation Tours, New Product Zone and Innovation Hub.

The first day culminated with the announcement of the Fi Europe Innovation Awards and Startup Innovation Challenge winners. Honoured at a special ceremony, the recipients were chosen by an expert judging panel for their outstanding contributions to the F&B ingredients industry.

The two-day Fi Europe Conference, which ran in parallel to the exhibition, provided a further forum for exchanges on the latest advancements and future trends in the F&B industry. The agenda revolved around four topical themes: plant-based, health & wellbeing, alternative ingredients & protein, and reformulation & ingredient innovation. Speakers from a broad cross-section of commercial, academic and research organisations, including Mintel, Euromonitor, NIZO, Wageningen University, Rabobank and Cultivated Biosciences, made for a varied and insightful programme.

Sustainability as an industry challenge was a thematic thread throughout this year’s event, with dedicated features such as the Sustainability Hub and content that focused on ethical sourcing, transparency, regulatory compliance, ESG and gender equity, creating a forum for constructive discussions in this important area.

The industry’s challenge of cultivating a strong pipeline of emerging talent was addressed at Fi Europe 2023 through the introduction of a new programme designed to facilitate connections between students and businesses. The Future Food Leaders Day, which took place on 30 November, gave university students valuable insight into the potential trajectory of a career in the F&B industry.

Yannick Verry, Brand Manager, Food ingredients Europe & Americas, at Informa Markets, says: “For me, feeling the buzz of this year’s show reinforced the important role that Fi Europe fulfils for the global food & beverage community. Not only does it provide a forum for making meaningful connections and discovering new ingredients and technologies, it also makes an important contribution to advancing discussions and thinking around innovation, sustainability and the future of the industry. We are already looking forward to 2024, when Fi Europe will return to Frankfurt, from 19-21 November.”

Selecta, Europe’s leading route-based, self-service FoodTech provider, and Vitamin Well, a leading provider of functional beverages and protein bars, announce an exciting collaboration across European markets.

Embarking on a dynamic partnership, Selecta and Vitamin Well have joined forces to offer a selection of healthier and great-tasting offerings, enriching Selecta’s vending Solution globally. In this venture, Vitamin Well’s vitamin water and Barebells protein bars take center stage, aiming to provide consumers with better alternatives on-the-go.

Vitamin Well has a range of distinct great-tasting flavours, all non-carbonated, low-calorie, and enriched with versatile combinations of vitamins and minerals. The beverage comes in bottles made of 100 percent recycled plastics. Vitamin Well is the market leader in Sweden and has become a consumer favourite in many other European markets.

Vitamin Well also provides Barebells, protein-enriched snacks that never compromise on flavour or texture. Barebells’ wide range of protein bars is available in 40 markets around the world and has quickly assumed a leading position in several countries. Through Selecta’s leading self-service machines, the brand’s iconic Original Protein Bars will be available to consumers on-the-go all over Europe.

Jens van Beusekom CPO at Selecta Group commented: “We strongly believe in fostering collaboration with Vitamin Well and Barebells as the brands have earned widespread popularity worldwide. We are thrilled to introduce a range of nutritional snacks that cater to the needs of our young on-the-go consumers.”

Joost Kroeb, Head of International Accounts at Vitamin Well, added: “Selecta has a unique position on the market, both when it comes to international spread and number of locations. As such, this cooperation will increase consumer awareness of Vitamin Well and Barebells both in our mature markets and markets where we see great potential going forward.”

The partnership covers products in Selecta solutions all over Europe, as well as point-of-sale marketing on the machines to increase awareness of the new offerings.

Selecta and Vitamin Well look forward to a successful partnership that reshapes the vending landscape, bringing healthier and better-tasting alternatives to consumers in the public-, private-, and semi-public sectors, delighting consumers in major European cities, airports, train stations and more.

BrauBeviale 2023 in Nuremberg can look back on three successful days. With Thursday’s final day, Europe’s leading trade fair for the brewing and beverage industry got back on track after a four-year break. Rolf Keller, Managing Director of organiser YONTEX, is appropriately satisfied: “With strong visitor demand from over 120 countries and from all sectors of the beverage industry, our three-day show once again scored highly: The technical exchanges between  experts, the wide range of exhibitors and the specialist topics addressed in the supporting programme were extremely well received by visitors. BrauBeviale once again confirmed its position in the industry when it comes to delivering answers to current challenges.”

Well-frequented halls and intensive, high-quality discussions were the major take-aways for many exhibitors: key topics included energy saving in the manufacturing process, new filling systems and optimising efficiency through increased automation. Furthermore, exhibitors delivered answers to the requirements of European packaging legislation and showed awareness of the need to consistently align manufacturing processes with sustainability criteria.

Excellent response to the supporting programme

The supporting programme also provided a strong impetus for the entire industry: THE LOGISTIK LOUNGE, for example, demonstrated numerous reusability solutions and made positive suggestions for the future direction of the logistics chain during its discussion forums. This offering in particular was perceived as an important addition to the overall BrauBeviale programme.

The Young Talents Camp got off to an equally promising start: The new networking lounge concept aimed at attracting young Gen Z talent to all areas and levels of the beverage industry was a complete success. “We had excellent responses to this offer. I can already say that we will be stepping up our activities in this interdisciplinary area for the benefit of the whole industry,” says Executive Director Andrea Kalrait.

With the special “Grape processing and Cellar Management”, area BrauBeviale 2023 broke new ground. Exhibitors there were able to present their products specifically for the wine industry. It was a new platform in which winegrowers could learn about solutions for their own specific businesses. The additional benefit for this group of visitors was that bottling technology and packaging as well as solutions for product equipment could simply be ‘taken away’ following a visit to the trade fair in the nine BrauBeviale halls.

Expert meetings and presentations covering a wide range of topics

The well-proven and broad-based programme of the BrauBeviale Forum once again presented a wide range of ideas, ranging from securing raw materials in the face of climate change, to best practice examples from marketing. On the last day of the show the ExportForum German Beverages supplied valuable ideas for sales development of German beverages in attractive international markets. What influence do today’s multiple challenges and changes have on the food and beverage industry? This question was addressed in an introductory presentation by specialists from the food and beverage sector.

High level of interest from an international audience

BrauBeviale 2023 once more positioned itself strongly as a platform for the industry – predominantly in other European countries. Around 45 per cent of exhibitors came from abroad. The show’s potential has also been recognised by representatives of other nations. During the visit by the Italian Consul General Sergio Maffettone and the American Consul General Timothy Liston, the BrauBeviale team was able to document the consistent development of the trade fair into an international meeting place. The visit of the Italian Consul General was particularly focussed on the Italian exhibitors, who made up the second largest group of exhibitors after the German exhibitors. The American Consul General informed himself about suppliers with innovative solutions as well as some suppliers with complete offers for brewery operations. In addition, by visiting the Young Talents Camp, he focussed his attention on the topic of recruiting young talent – one of the most pressing tasks for the industry in the near future.

The show organiser YONTEX considers this high level of interest, which also comes from official representatives of some major market players in the beverage sector, as confirmation that the company is on course to further develop the specialisation of its product portfolio for the brewing and beverage industry.

Sweegen, a global leader in wellness ingredient and taste modulation technologies, is addressing the pressing issue of mislabeling within the stevia industry, specifically concerning Reb M stevia sold under false claims intentionally.

Sweegen is the primary producer of the highly sought-after non-GMO Bestevia® Reb M, made with a proprietary clean bioconversion method. Through independent testing, the company has determined that certain third-party Reb M products sold to food and beverage companies under label claims of “Reb-M 95 %,” “Bioconversion Reb-M 95 %,” or “Stevia (Organic) Extract Reb-M 95 %” are not made through extraction or bioconversion.

These false claims have significant implications for stakeholders, including food and beverage companies, consumers, and the stevia technology community.

Food and beverage companies are confronted with significant challenges arising from mislabeling, particularly the erosion of consumer trust and brand reputation. The authenticity of products is paramount to maintaining consumer confidence and loyalty, and any discrepancy between product labeling and actual content can significantly undermine trust. For companies that prioritize transparency and integrity, the risk of reputational damage is particularly acute if their products become associated with false claims. This underscores the critical importance of accurate labeling practices in preserving the trustworthiness of brands.

Protecting consumer rights through transparency and honesty

Consumers rely on accurate food labeling for making informed choices, especially when it comes to health-related decisions. False claims can lead to misjudgment, and consumers may unknowingly consume products that don’t meet their dietary preferences or health needs.

Some consumers may choose products made through specific processes for environmental sustainability or naturalness. False claims undermine consumers’ ability to make choices aligned with their values.

Respecting and protecting Intellectual Property (IP)

Sweegen places a high value on IP and innovation on its high-purity Bestevia Reb M made through bioconversion within the stevia technology community. The company is committed to upholding the integrity of its IP and respecting others’ innovations. By and large, Sweegen is dedicated to IP protection, ensuring a fair and competitive landscape and encouraging continued advancements in sweetener technologies.

Reiteration of Reb-M patent for non-alcoholic applications

Sweegen emphasizes its patent rights, particularly regarding its Bestevia Reb M for non-alcoholic applications. The company upholds its patents and ensures that ist non-GMO Bestevia Reb M innovations are appropriately recognized and protected. Sweegen believes in fostering a climate that rewards genuine advancements and respects the IP rights of all industry stakeholders.

Offering authenticity testing for Reb-M samples

To further enhance transparency and provide assurance to the food and beverage industry, Sweegen is extending an offer to test all Reb-M samples for authenticity. This initiative aims to assist companies in verifying the integrity of their stevia products and reinforces Sweegen’s commitment to maintaining the highest stevia quality standards in the industry.

Mislabeling on purpose threatens market differentiation and creates confusion about investing in cutting-edge technologies. Innovators in the industry risk losing their competitive edge if competitors intentionally make false claims about similar products. Recognizing and rewarding genuine innovations becomes crucial in fostering a marketplace that values and encourages technological advancements. Ensuring accurate labeling practices is not only a matter of compliance but also fundamental to sustaining a fair and competitive market landscape.

Continued investigation into adulterated Reb-M

Sweegen is actively investigating reports of adulterated Reb M originating from China and entering the U.S. and EU markets directly or indirectly. The company is committed to thorough research and plans to collaborate with relevant authorities to report findings to U.S. and EU customs. Sweegen is determined to address any issues related to product authenticity and maintain the highest standards in the stevia industry.

In addition to consumer trust, regulatory compliance is a central concern for food and beverage companies. Regulatory bodies establish specific guidelines and standards for labeling food products, especially those incorporating novel ingredients such as stevia produced through various methods. Companies found to violate these regulations may face legal consequences. Adhering to established guidelines is a legal imperative and key to ensuring consumer safety and maintaining the industry’s integrity.

It is essential to note that bioconversion stevia holds the advantage of claiming non-GMO verification. Sweegen believes that accurately labeling products as bioconversion stevia aligns with regulatory approval and provides consumers with clear information about this innovative sweetener’s unique characteristics and benefits.

False claims undermine the scientific integrity of the industry. Accurate representation of research and development is crucial for advancing knowledge within the community.

Sweegen remains steadfast in its commitment to innovation, transparency, and consumer safety. The company will continue collaborating with industry stakeholders, regulatory bodies, and customs authorities to uphold the highest standards in producing and labeling stevia products.

SET Flavors^™ by Symrise help create unique taste, nutrition, and health solutions. They use superior separation technologies to access and enrich the characteristics from food essentials or valuable product side streams. The Selective Enrichment Technologies of the SET Flavors^™ brand combine efficient processes and advanced technologies that enable Symrise and its partners to capture nature´s complexity, creating both signature and authentic taste profiles.

Consumers today place great focus on sustainability. Caring for planetary health is driving their consumption habits and demands, especially in food and beverages. Avoiding food waste with concepts like ‘reuse, reduce, recycle or re-engineer’ form the dominating trends. At the same time, taste continues to drive their preferences. Important buying criteria for food and beverages include signature, rich taste as well as authentic, natural ingredients. Consequently, food and beverage manufacturers must combine both consumer wishes with great tasting, authentic products while ensuring sustainable development processes.

“Consumers want to know and understand what their food consists of, where the ingredients come from, how they get processed, and how the planet and people throughout the production process benefit,” says Leif Jago, Global Marketing Manager Food & Beverage at Symrise.

Valorisation of natural product side streams for flavour creation

Symrise SET Flavors^™ addresses these consumer wishes and matches the future’s ecosystem deployment. It supports the innovation network with strategic partners to source, enrich, decode, and optionally transform nature’s complexity for the creation of taste solutions by using selected natural raw materials.

SET Flavors^™ makes natural raw materials accessible with a smart combination of extraction, separation, and concentration technologies. This includes adsorption, nano- and ultra-filtration, fractional distillation, and osmosis based on advanced membrane developments. These technologies enable Symrise to access the enriched and authentic essentials needed to deliver nature´s full complexity in its product solutions.

In addition, SET Flavors^™ links closely to the technical research platforms of Symrise: Sensory Guided Analysis, AgroScience, Biotechnology, and Separation Technologies. They combine the objective to identify, enrich and reconstitute side stream materials. This aims at degrading or eliminating undesired odor and taste actives from complex raw materials and enriching the pleasant components of raw materials.

SET Flavors^™ covers the utilisation of solid or liquid side streams from the food industry – including pomaces, sift outs, materials from the preservation process, vegetable processing, fermentation, and cell materials. This approach helps Symrise identify value adding components. By using natural conversion processes – such as biotransformation via enzymes or fermentation – SET Flavors^™ generates signature profiles for use in beverage and culinary applications, which contribute to culinary complexity and pleasant taste profiles.

Authentic, signature taste for food and beverage manufacturers

“Our new brand SET Flavors^™ is championing a dedicated combination of technologies to source, enrich, decode and transform value from nature,” explains Stefan Brennecke, Master Technologist and Head of Separation Science in Research & Technology Food & Beverage at Symrise. “In doing so, it generates a unique value proposition for our products and customers to serve superiority and consumer preferred market products.”

The technologies enable a better use of existing specialties and solutions to achieve a certain taste or aroma effect, including juiciness, masking, complexity, and authenticity. Their deployment enables Symrise to provide uniqueness and added value to its taste solutions, delivering signature food and beverage products for customers. SET Flavors^™ deploys various principles of circular economy and contributes to a more sustainable food system by processing materials from side streams.

The SET Flavors^™ technologies are established in production or pilot scale. Based on the composition of the new raw materials, the Research & Technology and Production teams use their expertise to modify and optimize processes. Using this as a base, the research platforms are continuously exploring new technological approaches and processes to reduce costs, energy and avoid waste materials.

“As a new brand, SET Flavors^™ strongly align with the core competencies of Taste, Nutrition and Health – supporting sustainability as an integral part of our company philosophy,” adds Uwe Schäfer, Director Applied Research in Research & Technology Food & Beverage at Symrise. “With the combination of great, authentic taste and sustainable practices, SET Flavors^™ contributes to our approach towards naturalness in the Symrise code of nature^™ platform. The brand supports manufacturers to develop unique food and beverage products, while responding to the consumer need for sustainable and planet-friendly consumption.”

ofi (olam food ingredients), a global leader in naturally good food and beverage ingredients, is celebrating the official opening of the first phase of its new, state-of-the-art dairy processing plant located in the dairy heartland of New Zealand – the Waikato region in the north island of the country. The facility will produce dairy ingredients like whole milk powder to meet growing demand, targeting key customer applications in dessert, bakery, beverage, and confectionery categories.

Sandeep Jain, Managing Director and CEO, Dairy, at ofi commented: “As we continue to expand our dairy manufacturing capabilities and innovation infrastructure, the new Tokoroa plant will become part of a global network that spans major milk consumption markets, such as South-East Asia, China, the Middle East, and Africa. The new plant also complements a suite of enhancements made to ofi’s dairy production facility and Ingredient Excellence Centre (IEC) in Johor, Malaysia back in September – which combined with our Customer Solutions Center based in Singapore, enables us to co-create bespoke food and beverage solutions for our customers. Our dairy business is well positioned to serve increased demand from our global customer base and co-create innovative applications at scale – driving additional focus on the value-added capabilities within our portfolio.”

The Tokoroa dairy ingredients forms part of ofi’s much wider natural ingredients portfolio which includes cocoa, coffee, nuts and spices, ideal combinations with dairy for customized products such as yogurts, protein bars and ready-to-drink tea, coffee and cocoa beverages. The new facility also complements ofi’s existing global footprint, driving stronger partnerships with its customers and strengthening its co-creation capabilities across the region.

The next stage of investment will see further capability added to the facility to develop high value dairy ingredients, expanding the range of ofi’s offering. It will also enable ofi to look at ways to grow the value of its milk, generating better returns for its farmer partners while delivering on its ambition to produce ingredients in a way that is socially responsible and environmentally sustainable.
Naval Sabri, Senior Vice President, Dairy, at ofi said: “The enthusiastic response we’ve received from local farmers shows that our partnership approach, and ofi’s global reputation as a leading dairy ingredients provider and innovator, has struck a chord with them.”

On November 2, 2023 the U.S. Food & Drug Administration (FDA) proposed to revoke the regulation authorising the use of brominated vegetable oil (BVO) in food. The FDA conducted studies that clearly show adverse health effects in animals in levels more closely approximating real-world exposure. Therefore, the FDA can no longer conclude that this use of BVO in food is safe.

The studies were conducted in collaboration with the National Institute of Environmental Health Sciences’(NIEHS) Division of Translational Toxicology (formerly the Division of the National Toxicology Program), to assess unresolved toxicological questions. Results from these studies demonstrate bioaccumulation of bromine and toxic effects on the thyroid – a gland that produces hormones that play a key role in regulating blood pressure, body temperature, heart rate, metabolism and the reaction of the body to other hormones.

BVO is a vegetable oil that is modified with bromine. As authorised, it is used in small amounts, not to exceed 15 parts per million, as a stabiliser for fruit flavouring in beverages to keep the citrus flavouring from floating to the top. When used, BVO is required to be listed as an ingredient on the label as “brominated vegetable oil” or as the specific oil that has been brominated, such as “brominated soybean oil”.

Over time, many beverage makers have reformulated their products to replace BVO with an alternative ingredient. Today, few beverages in the US contain BVO.

GNT will open up an interactive “colour lab” for its plant-based EXBERRY^® concentrates at Food Ingredients Europe (Frankfurt, 28-30 November 2023).

EXBERRY® Colouring Foods are edible concentrates made from non-GMO fruit, vegetables, and plants using physical processing methods such as chopping and boiling. They are available in more than 400 shades from across the whole rainbow and can be used in all food and drink categories.

At FiE 2023, GNT (stand 3.1G140) will showcase EXBERRY® concentrates’ versatility by inviting attendees to colour their own dairy, confectionery, and non-alcoholic beverages at special application stations.

The company’s dedicated in-house experts will also be available throughout the event to provide insights and advice into how EXBERRY^® can meet consumer demand in different regions around the globe.

Petra Thiele, Managing Director at GNT Europa, said: “EXBERRY^® allows manufacturers to achieve vibrant shades in almost any application while maintaining completely clean and clear labels. Our special ‘colour lab’ will give FiE visitors the chance to experiment with the possibilities for themselves and discover the incredible potential of our plant-based concentrates.”

Based on the concept of coloring food with food, EXBERRY^® concentrates are classified as food ingredients rather than additives in the EU and many other parts of the world. They are also suitable for vegan, halal, and kosher diets.

To ensure the highest level of quality and year-round availability, GNT has a vertically integrated supply chain, with cultivation and harvesting monitored by GNT’s agricultural engineers.

Coca-Cola has launched a new limited-edition Coca-Cola 3000 Zero Sugar within the Coca-Cola Creations platform, with the help of artificial intelligence (AI). The AI, in cooperation with humans, helped create both the taste and the design of the can, as Coca-Cola tries to identify what the year 3000 would look like for beverages. It is not just Coca-Cola using AI in the soft drinks category. Unilever, owner of PepsiCo, has developed AI tools to optimise various aspects of its business operations. Against this backdrop, the usage of AI in the soft drinks industry is set to grow for the discovery of new flavours and to enhance the efficiency of business operations, says GlobalData, a leading data and analytics company.

Coca-Cola started with a core question to its customers: What would the year 3000 look like? Consumers were asked how they saw Coca-Cola in the year 3000 via the Coca-Cola Creations platforms. The company then used AI to analyse all the responses to create the framework for the futuristic product based on how people see the future through emotions, ambitions, colours and flavours.

Dragos Dumitrachi, Analyst at GlobalData, comments: “Based on these inputs from consumers and its knowledge of beverage trends, the AI created a unique packaging and flavour profile for a carbonate in the year 3000. The packaging format is colourful, with a mix of spherical shapes blended in purple, pink, and blue colours with a pixelated logo, and the AI primarily perceived the future as being sugar-free. This is to be expected as low-calorie carbonates recorded a 39 % growth between 2015 and 2023 globally, with this growth set to continue over the next five years, as consumers increasingly focus on their health and wellness. According to the latest global survey^* by Global Data, 81 % of respondents consider that it is nice to have or essential for a product to be good for physical fitness/health.”

Global Data expects the AI market to grow from USD 81 billion in 2022 to USD 90 billion by 2030, with a 35 % compound annual growth rate (CAGR) during 2022-2030. Recent progress in machine learning (ML) on the back of improved algorithms (e.g., Google’s AlphaGo, OpenAI’s GPT-3/ChatGPT, Tesla’s AutoPilot) and increasing computing power have enabled AI to become more widely used in the soft drinks industry.

The AI-driven applications developed by Unilever leverage neural networks and the GPT API is aimed at enhancing the company’s ability to respond to the evolving needs of its consumer base and broader market dynamics. On top of that, Unilever is using AI to identify alternative ingredients that can reinforce the resilience of their supply chains, making their products more sustainable and cost-efficient, and streamlining the number of ingredients without impacting the effectiveness or quality of the products.

Dragos concludes: “The AI market in the soft drinks industry is still in its infancy; the rules and laws that will govern it are still under debate. Global Data is forecasting that the use of AI for supply chain, administrative issues, and the discovery of new flavours and packaging formats in the soft drinks industry will only grow.”

^*GlobalData 2023 Q2 Consumer Survey – Global, with 21,595 respondents, published November 2022

Xampla research among the UK public found that two in five consumers (39 %)¹ are concerned about their vitamin D intake, rising to half of those aged 18 – 34¹. Particularly in the UK as we go into shorter days and longer nights, the importance of Vitamin D for bone health and a healthy immune system is pulled into sharp focus.

With nearly three in five consumers (57 %)¹ preferring to boost their vitamin intake through food and drink products rather than tablets, a solution for transporting and storing vitamins – at their full efficacy – within consumer’s favourite products, is critical.

However, preserving essential vitamins, such as Vitamin D has been a significant challenge for brands to overcome. Though vitamin D is vital for our overall health, it is very easily degraded by sunlight, pasteurisation and low pH when it is added to products.

As a result, vitamin D added to, say, orange juice is significantly less potent when it reaches supermarket shelves than it was in the factory, and less potent again by the time it is poured into a glass.

Xampla and Britvic’s partnership is therefore a game-changer for the food and beverage industry. A groundbreaking collaboration will bring to market their micropackaging technology, which protects vitamins and nutrients in liquid from UV light, external pH and heat shock by encasing them in an edible layer of plant-protein material.

This incredible 100 % vegan and gluten free technology isn’t limited to just vitamin D; it can be deployed for micropackaging any oil-based vitamin or flavouring, including vitamin A, D, E, or K. Best of all, drinks using this technology can be transported in clear plastic bottles because the nutrients are already protected from UV light.

This is particularly important, as Britvic’s research has shown that consumers are 40 % more likely to recycle clear bottles over coloured ones.

The exciting part of this partnership lies in its ability to bridge the gap between consumer needs and the limitations of traditionally unstable added ingredients. Britvic is proud to have been supported by the UK’s innovation agency, Innovate UK, in recognition of the opportunity this presents for the industry.

Now an additional Better Food For All government grant, which recognises innovation in nutrition, will enable Britvic to increase the roll out of these microcapsules on an even larger scale.

In the future, consumers will find an array of drinks fortified with vitamins, housed in clear recyclable plastic bottles, on local supermarket shelves. Together Britvic and Xampla are empowering consumers to make healthier choices without compromise.

¹Polling commissioned by Xampla. Fieldwork completed by Yonder from 12 August to 16 August 2022 of 4,000 UK adults.

The tastemakers of the world will come together when Fi Europe returns to Frankfurt from 28-30 November

Food & beverage professionals are invited to step inside a microcosm of the ingredients world at this year’s Fi Europe. With 135 countries represented, over 25,000 visitors and 1,200 exhibitors are expected to come together under one roof, resulting in a rich, immersive opportunity to experience the energy of invention and profitable connection.

This year’s event blends real-world and digital interactions through the Fi Europe Event Platform, which will be open online pre- and post-show, extending the possibilities for exhibitors and visitors to discover new business opportunities, connect with the right people and be inspired by the latest industry trends and innovations. It also allows attendees to maximise their time in Frankfurt and prepare for the on-site event by planning a personalised agenda, bookmarking sessions they want to attend and reaching out to suppliers to set up meetings.

Fi Europe’s winning formula combines a bustling show floor with an insightful conference line-up. In the exhibition hall, attendees can access an unrivalled breadth of products spanning the entire food & beverage supply chain. The global exhibitor base includes many high-profile names such as Cargill, ABF Ingredients, Prinova, Brenntag and Lesaffre.

The Fi Europe Conference (28-29 November) and Future of Nutrition Summit (27 November) will provide exclusive, paid-for content that cannot be accessed elsewhere. It is focused on addressing current challenges and identifying immediate opportunities in the F&B industry. Its stellar speaker line-up includes Kalina Doykova, Senior Research Analyst at Euromonitor International, and Cyrille Filott, Global Strategist at Rabobank.

The Future of Nutrition Summit offers a deep dive into disruptive technologies and solutions that have the potential to reshape the industry. Delegates will hear from presenters such as Floor Buitelaar, Managing Partner at Bright Green Partners; Mario Ubiali, Founder & CEO of Thimus; and Christine Gould, Founder & CEO of Thought For Food. Free-to-attend content will be offered at the Innovation Hub and Sustainability Hub.

The growing importance of sustainability as an industry challenge will be reflected in the event highlighting issues such as sustainable sourcing, labels and transparency, regulatory compliance, ESG, gender equity, and more. As part of its ongoing commitment to sustainability, Informa has recently partnered with the international civil society organisation Solidaridad. Through the Sustainability Hub, visitors can find out how Solidaridad’s work in creating sustainable supply chains globally can help with ethical and sustainable ingredient sourcing.

In addition to the numerous informal and impromptu interactions that an industry gathering on this scale provides, there will be several organised networking opportunities. Data-driven matchmaking offers a scientific approach to making connections, and female professionals can look forward to inspiring others and being inspired at the popular Women’s Networking Breakfast.

As well as encouraging diversity in all forms, Fi Europe champions innovation and excellence through its award programmes. The Fi Innovation Awards celebrate individuals and businesses breaking new ground and making a difference in the industry. They culminate in an evening awards ceremony held on Tuesday, 28 November. The Startup Innovation Challenge offers a springboard for young companies with disruptive potential. Attendees can watch these startups pitch their concepts to a panel of investors, accelerators and influential industry players at the Innovation Hub on 28 November.

MycoTechnology, a trailblazer in the field of mushroom research and ingredient innovation, has announced the landmark discovery of a natural sweet protein derived from honey truffle.

This first-of-its-kind discovery paves the way for the launch of honey truffle sweetener, a potentially game-changing alternative to sugar and artificial sweeteners that could reduce global sugar consumption and build towards a healthier future.

This breakthrough is the culmination of MycoTechnology’s extensive efforts to investigate the highly sought-after truffle and uncover the source of its sweet taste. The honey truffle has been consumed for centuries and valued for its uniquely delicious properties. In identifying and isolating the sweet protein, MycoTechnology continues to leverage its advanced technology to harness the versatility of fungi and address new food system challenges.

“Our honey truffle sweetener is derived from a protein, which brings an unprecedented level of excitement as proteins are widely recognised as the future of sweeteners,” said Alan Hahn, CEO of MycoTechnology. “This breakthrough ushers in a new era of clean label sweeteners, revolutionising the way we create foods and beverages without relying on traditional sugar or artificial sweeteners.”

A significant development in the sweetener sector, the news is already sparking enthusiasm, with several commercial partners expressing their interest in new collaborations. MycoTechnology is developing a proprietary platform designed to scale production, minimise manufacturing costs, and optimise yield. The result is a clean, intense natural sweetness with an expected cost-in-use competitive with sugar, and absence of aftertaste.

The climate impact of food is important to Europeans. Three out of five consumers consider climate impact when buying food according to a new survey by Yara.

Yara International announced the findings in a new European survey on sustainable food conducted by leading international market research company IPSOS on behalf of Yara. The report provides an overview of consumer purchasing habits and sustainable food preferences.

“The report shows that Europeans are highly motivated to buy sustainable food to reduce their climate impact. This should be a wake-up call to the entire food industry,” says Birgitte Holter, VP of Green Fertilisers at Yara. “While three out of five Europeans find the climate impact important when buying food, a majority feel it is not easy enough to understand available information about the climate emission to be able to make sustainable choices. More than three out of four consumers would prefer to be able to read the carbon footprint on the food item,” Holter says.

The world’s food production accounts for more than a quarter of global greenhouse gas emissions. This new report shows that 58 % of Europeans consider the climate impact important when buying food and beverages. In addition, 51 % of Europeans are willing to pay more for fossil free food items, meaning food produced without fossil sources. However, most people feel that it is not easy to know which food is climate friendly, as 76 % of Europeans would like the carbon footprint to be visible on the food label.

“Decarbonisation of food is possible and that is why we are developing green fertilisers made from water and air using renewable energy, to support farmers and food companies in reducing their climate impact of their food. These voluntary choices must be supported by adequate policies. The EU’s Sustainable Food System initiative, planned for the end of 2023, should therefore create a set of incentives for food systems’ actors to go beyond the minimum requirements and favor low-carbon footprint solutions such as green fertilisers,” says Holter.

In Porsgrunn, Norway, Yara is building the first production plant to run on renewable energy. From here, Yara will produce green fertilisers made without the use of fossil energy or fossil sources. This will result in crops with an up to 30 % lower carbon footprint and up to 20 % carbon footprint reduction in the food produced, making them a powerful solution to grow a decarbonised and fossil free food future. The first green fertilisers are planned to enter production in the second half of 2023.

The market demand for food made without fossil energy sources is high. More than half of Europeans (51 %) said they are willing to pay more for climate friendly food. A clear majority of Europeans (74 %) say food companies need to work to reduce the emissions from their food production.

Key findings in this survey:

• 58 % of Europeans consider the climate impact important when buying food and beverage items
• 69 % of Europeans would choose a climate friendlier food item versus a cheaper option. (26 % would choose a fossil free food item, 43 % would choose a low-carbon item)
• 51 % of Europeans say they are willing to pay more for food made without fossil fuel sources
• 31 % of Europeans already make sustainable choices when it comes to their buying habits
• More than three out of four (76 %) Europeans want to see the carbon footprint of food items on the label
• Nearly three out of four Europeans (74 %) believe food companies should work to reduce emissions in their food production

About the survey
The survey on the need for sustainable food was commissioned by Yara International and conducted by IPSOS. The panel consisted of 12,000 consumer respondents in France, Germany, the United Kingdom, Ireland, Italy, Spain, Poland, Romania, Turkey, Norway, Sweden and Denmark (1,000 respondents in each country). The data was collected from online interviews during the period of December 1 – 14, 2022.

The leading global trade fair for food and beverages taps into the extensive know-how of Europe’s leading initiative for food innovations

EIT Food, the world’s largest and most dynamic initiative for food innovations is the new partner of Anuga. In line with the key theme of Anuga, “Sustainable Growth”, the aim of the long-term, strategic partnership is to promote the dialogue and the interdisciplinary cooperation to achieve a sustainable food system. Together the leading global trade fair for food and beverages and EIT Food will create a platform for innovative ideas and new sustainable developments in the food industry. To this end, they are bringing the most important players from the industry and fields of politics and business together at Anuga in Cologne from 7 to 11 October 2023.

“We are delighted to have the experts of EIT Food and its network on board in the scope of this new, strategic partnership. New ways towards an improved, global food system will be highlighted in the course of different event formats and subsequently there will be an opportunity to engage in a direct exchange with an international trade audience and the trade media,” explained Bastian Mingers, Vice President Food.

Dr. Andy Zynga, CEO of EIT Food, adds: “EIT Food is very pleased to work more closely with Anuga, in addition to the partnership with Anuga HORIZON. The goal of the food community is clear: only together will we build an innovative and resilient food system, which is integral in driving greater food security and a healthier planet. This requires new ideas, solutions and collaboration within the industry, for which Anuga offers a fantastic opportunity.”

The key contents of the partnership are among others:

• a professional exchange and knowledge transfer
• the joint development of the conference and event programme of Anuga with panel discussions, workshops and speakers
• joint press events in the run-up to and during Anuga

Lotus Beverage Alliance offers highly customised beverage manufacturing products to promote growth in the craft beverage industry

Lotus Beverage Alliance, a collective of experienced craft beverage equipment manufacturing companies, announced that it has officially launched as a company. Six leading American craft beverage equipment suppliers have merged in a USD 100 million deal to create Lotus Beverage Alliance. The combined capabilities of Lotus Beverage Alliance will enable beverage manufacturers of all sizes to access the most comprehensive array of products spanning every step of production for craft beer, wine, hard cider, spirits, cold brew coffee, ready-to-drink cocktails, kombucha, CBD/THC-infused drinks, and sake beverages.

The six merged companies, Alpha Brewing Operations, GW Kent, Twin Monkeys, Stout Tanks and Kettles, Brewmation, and Automated Extractions, are leaders in craft beverage equipment manufacturing and offer essential infrastructure and technology for diversifying the craft beverage industry. The five founders of the six companies will remain in senior leadership positions at Lotus: Matt Rennerfeldt, John Watt, Kevin Weaver, Josh Van Riper, and Randy Reichwage. John Ansbro, an industry veteran with more than 30 years of experience in equipment manufacturing, has been named Chief Executive Officer for Lotus. Ansbro has held senior executive positions at Alfa Laval, Johnson Controls, and the GEA Group.

“Lotus has everything craft beverage creators need to produce the amazing artisanal products they love, for people who love them,” said John Ansbro, CEO of Lotus Beverage Alliance. “Our team’s proven industry experience includes a deep bench of experts helping to optimise the production of handcrafted beverages for consumers to enjoy.”

Lotus Beverage Alliance brings these leading equipment makers under one roof to become the only end-to-end provider dedicated to crafting possibilities for beverage makers, from nationally-distributed beverage purveyors to the everyday craft enthusiast. Lotus Beverage Alliance produces 1,500+ top-shelf products, including turn-key brewhouse production equipment, 304 stainless steel conical fermenters, brew kettles, IBC totes, multi-capacity tanks, mash tuns, brite tanks, canning systems, automation and control systems, packaging, thermal processes and sanitation equipment, raw ingredient supply, parts, and more.

In another industry first, Lotus introduced a proprietary financing program that offers customers affordable financing options, removing cost barriers for startups and smaller beverage producers. Credit approvals typically take less than 24 hours to provide clients with maximum flexibility.

“What a bold vision to pull together such well-respected leaders of each of their respective craft beverage supplier channel segments. The result of this merger for craft beverage makers is sure to be exponential growth and continued beverage innovation,” said Banjo Bandolas, Director of Advertising and Sales at ProBrewer.com. “Lotus appears to be a first-mover by creating a one-stop-shop for craft brewers and companies moving into ‘beyond beer’ products. I look forward to seeing where it evolves.”

Beverage makers who select Lotus Beverage Alliance as their trusted equipment partner can expect:

• Responsive and expert customer service
• A one-stop-shop supply chain for all production needs
• Ready-to-ship production parts and equipment
• High-performance equipment with extended life cycles
• Seamless equipment integration with several third-party brands
• Opportunities for reduced operating costs and downtime through automation
• Greater uptimes and efficiencies in production processes
• Post-purchase technical and operations support
• Proprietary purchase financing program with typical approval in 24 hours

Lotus Beverage Alliance offers extensive support for startups and scale-ups, including:

• Brewing and Distilling
• Quick Ship Equipment and Parts
• Packaging
• Automation and Controls
• Extraction Processing
• Beverage Production Support

Following the six-way merger, the Lotus Beverage Alliance ownership structure includes the founders from all six businesses. Additionally, Lotus has implemented an employee ownership program, at no cost to the employees. Employee ownership has been extended to every single employee throughout the organisation. Research has shown that broad-based employee ownership programs improve worker retention, reduce income disparity, and result in higher margins, as well as improved growth and operating efficiencies across various aspects of a business. Lotus collaborated with Ownership Works in this employee ownership program’s creation. The Lotus merger was facilitated by Ronin Equity Partners, a New York-based investment firm with a long-term growth focus. Ronin is also an investor in Lotus.

About Lotus Beverage Alliance:
Lotus Beverage Alliance is a collective group of experienced companies with extensive knowledge and professional insight into the craft beverage industry. The organisation was formed to bring excitement and resources to craft brewing companies by providing an advanced and comprehensive product line, knowledgeable technical guidance, immediate equipment and parts availability, and an excellent customer service team.

The climate impact of food is important to Europeans. Three out of five consumers consider climate impact when buying food according to a new survey by Yara.

Yara International announced the findings in a new European survey on sustainable food conducted by leading international market research company IPSOS on behalf of Yara. The report provides an overview of consumer purchasing habits and sustainable food preferences.

“The report shows that Europeans are highly motivated to buy sustainable food to reduce their climate impact. This should be a wake-up call to the entire food industry,” says Birgitte Holter, VP of Green Fertilisers at Yara. “While three out of five Europeans find the climate impact important when buying food, a majority feel it is not easy enough to understand available information about the climate emission to be able to make sustainable choices. More than three out of four consumers would prefer to be able to read the carbon footprint on the food item,” Holter says.

The world’s food production accounts for more than a quarter of global greenhouse gas emissions. This new report shows that 58 % of Europeans consider the climate impact important when buying food and beverages. In addition, 51 % of Europeans are willing to pay more for fossil free food items, meaning food produced without fossil sources. However, most people feel that it is not easy to know which food is climate friendly, as 76 % of Europeans would like the carbon footprint to be visible on the food label.

“Decarbonisation of food is possible and that is why we are developing green fertilisers made from water and air using renewable energy, to support farmers and food companies in reducing their climate impact of their food. These voluntary choices must be supported by adequate policies. The EU’s Sustainable Food System initiative, planned for the end of 2023, should therefore create a set of incentives for food systems’ actors to go beyond the minimum requirements and favor low-carbon footprint solutions such as green fertilisers,” says Holter.

In Porsgrunn, Norway, Yara is building the first production plant to run on renewable energy. From here, Yara will produce green fertilisers made without the use of fossil energy or fossil sources. This will result in crops with an up to 30 % lower carbon footprint and up to 20 % carbon footprint reduction in the food produced, making them a powerful solution to grow a decarbonised and fossil free food future. The first green fertilisers are planned to enter production in the second half of 2023.

The market demand for food made without fossil energy sources is high. More than half of Europeans (51 %) said they are willing to pay more for climate friendly food. A clear majority of Europeans (74 %) say food companies need to work to reduce the emissions from their food production.

Key findings in this survey:

• 58 % of Europeans consider the climate impact important when buying food and beverage items
• 69 % of Europeans would choose a climate friendlier food item versus a cheaper option. (26 % would choose a fossil free food item, 43 % would choose a low-carbon item)
• 51 % of Europeans say they are willing to pay more for food made without fossil fuel sources
• 31 % of Europeans already make sustainable choices when it comes to their buying habits
• More than three out of four (76 %) Europeans want to see the carbon footprint of food items on the label
• Nearly three out of four Europeans (74 %) believe food companies should work to reduce emissions in their food production

About the survey
The survey on the need for sustainable food was commissioned by Yara International and conducted by IPSOS. The panel consisted of 12,000 consumer respondents in France, Germany, the United Kingdom, Ireland, Italy, Spain, Poland, Romania, Turkey, Norway, Sweden and Denmark (1,000 respondents in each country). The data was collected from online interviews during the period of December 1 – 14, 2022.

Mintel, the experts in what consumers want and why, has announced Global Packaging Trends for 2023, featuring a PESTEL analysis^* that explores the macro-environmental factors impacting the packaging industry in 2023 and beyond.

David Luttenberger, CPPL, Global Packaging Director at Mintel, examined the political, economic, social, technological, environmental, and legal factors impacting global packaging evaluations, planning, and decision-making: “The decision to use a PESTEL analysis was based on the fact that currently there are so many extraordinary outside influences on package innovation and the packaging supply chain. Pressures from the environmental perspective, the conflict in Ukraine, global inflation, social issues, legal challenges, extended producer responsibility, and other forces mean packaging must navigate new and more challenging routes to market. The PESTEL format enables us to succinctly identify the opportunities and present clear recommendations to retailers, brand owners, and package manufacturers.”

Economic factors impacting packaging

“Economic uncertainty and the associated rising cost of goods have forced consumers to rethink budgets and discretionary spending. Across categories, brands are tapping messaging, technology, and retail strategies to show consumers how packaging can stretch a budget.

“Consumers will look to brands to help them overcome economic-induced stresses with products and packaging that mesh with purchasing abilities and reflect value without compromise. Offering packaging that represents financial value propositions, while not compromising quality, convenience, freshness, safety, and environmental responsibility, will be a differentiator in 2023 and beyond.”

Social factors impacting packaging

“From food shortages and ethical sourcing to responsible water and land use, consumers want to know more about the products they buy and the brands that produce them. In addition to achievements, brands and package manufacturers must be transparent about their weaknesses. Consumers are pursuing transparency through clearer labeling and what those claims mean for the greater good.

“In the future, packaging will paint a picture of a brand’s equity, which increasingly includes social and environmental capital. Consumers want to hear what companies have to say on controversial topics related to diversity, inclusion, and equity.”

Legal factors impacting packaging

“A myriad of laws have been enacted to protect consumers from deceptive or fraudulent business practices. New rules around the use of plastics and pollution-causing materials, as well as protecting human and planetary health, will greatly affect consumers. To get ahead and stay competitive, companies must get a firm grip on current and future legislation around plastics, PFAS, and EPR.”

“Consumers will rally behind legislation that benefits the environment. Their support will spur additional bans which will put significant cost pressures on manufacturers in their quest to meet mandates and find suitable, though more costly, alternatives.”

Packaging perspective of Mintel’s 2023 Global Trends

also discusses the packaging industry implications of the 2023 Global Food and Drink, Beauty and Personal Care, and Household Care Trends, including the future of packaging within these industries.

“The macro factors impacting packaging are universal across all end-use categories, including what my colleagues outline in Mintel’s 2023 Global Food and Drink, Beauty and Personal Care, and Household Care Trends. How the challenges manifest within each category varies, but the data, insights, and expert recommendations are applicable and actionable across all end-use categories, package formats, and regional markets,” continued Luttenberger.

Food and drink packaging trends

“Although costs of living are rising globally, consumers will not be motivated solely by low prices in 2023. They will find value in affordable food and drink that promises clarity, nutrition, and versatility. Package manufacturers must enable clear communication of added-value nutritional content and provide efficient portioning and product preparation. Clean packaging designs that highlight natural ingredients and health benefits will stand out to shoppers. In the future, brands seeking to be trusted partners in the kitchen need to take energy consumption into account and deliver packaging that enables energy-efficient cooking.”

Beauty and personal care packaging trends

“Post-pandemic consumers are seeking experimentation, social responsibility, and value from brands in-store and online. Package manufacturers must deliver physical, emotional, visual, digital, and environmental attributes that mesh with consumers’ changing lifestyles. Packaging remains not only a constant but an integral part of the beauty consumer experience—whether through new eco-responsible structures and materials, 100 % product evacuation dispensing systems, messaging about eco-attributes, or messaging about a brand’s values. Companies must create strategies that embrace next-generation package technologies to connect with consumers at retail, at home, and in any/all channels they prefer.”

Household care packaging trends

“The inward focus on one’s self and the planet has become intertwined with saving money in the household care space. That triad of forces has created new opportunities that will redefine the definitions of responsibility and value. Companies must invest in innovations that optimise such parameters as cube efficiency, weight reduction, materials management, extended shelf-life, and end-of-life or second-life scenarios. The key to delivering the next generation of household care packaging will be simple design, convenient dispensing, and an overt display of environmental and social responsibility.”

^*A PESTEL analysis is a framework used to analyse and monitor the macro-environmental factors that have an impact on an organisation, company, or industry examining the Political, Economic, Social, Technological, Environmental and Legal factors impacting global packaging evaluations, planning and decision-making.

GNT has published externally verified data showing it reduced the average carbon footprint of its plant-based EXBERRY^® Colouring Foods by 19 % in the first year of its sustainability plan. The company becomes the first colouring foods supplier to issue a Greenhouse Gas Verification Statement as it aims to become the leader in its field on sustainability.

The statement details GNT’s carbon footprint from 2019 to 2021. The auditor SGS verified the emissions data according to the internationally recognised ISO14064 standard, which includes emissions from carbon dioxide, methane, and nitrous oxide across six different reporting categories. As a result, the company can now provide comprehensive, benchmarked information on EXBERRY^® Colouring Foods’ organisational footprint to customers.

In 2022, GNT announced that it plans to achieve a total of 17 sustainability targets over the course of the decade. These include cutting the environmental footprint for EXBERRY^® product ranges by 25 % between 2020 and 2030 as well as reducing its factories’ CO2-equivalent emissions by at least 50 %. The new figures show the company is making significant progress toward those aims. Production volumes saw a double-digit increase between 2020 and 2021, but GNT’s overall carbon footprint remained flat. This meant the average footprint per kilogram of EXBERRY^® Colouring Foods decreased by nearly a fifth over the course of the year.

Rutger de Kort, Sustainability Manager at GNT Group, said: “We’re committed to setting new standards on sustainability and the Greenhouse Gas Verification Statement highlights the work we’ve done so far. This external verification for our emissions data enables us to build trust and communicate our efforts in a truly transparent manner.”

The Greenhouse Gas Verification Statement shows GNT’s total carbon footprint dropped by 3,427 metric tons to 38,656 between 2019 and 2021. This is largely due to the use of green electricity at its production sites, which represents an important step in its efforts to reduce CO2-equivalent emissions at its factories by 50 %. The biggest contributors to GNT’s carbon footprint are direct emissions from natural gas and indirect emissions related to the purchase of heat and steam. Emissions related to purchased goods – such as raw materials, ingredients, and packaging – and waste streams are also important factors.

Rutger de Kort added: “The move to green electricity has delivered major improvements, but we need to go further to achieve our goals. Our main focus now is trying to end our reliance on gas to generate heat and steam. We’re already working on ways to electrify the process, including the use of industrial heat pumps and other new technologies, such as filtration. We’re also using the new data to identify further possibilities to cut our carbon footprint in areas including transportation and purchased goods.”

Suitable for almost any food and drink application, EXBERRY^® Colouring Foods are made from non-GMO fruits, vegetables, and plants using physical processing methods. The crops are grown by farmers working as part of GNT’s vertical supply chain using sustainable methods.

The European Commission has granted Novel Food status to pea and rice protein fermented by shiitake mushroom mycelia, trade named FermentIQä PTP and TXP, MycoTechnology’s innovative and highly functional natural plant protein ingredients. FermentIQä ingredients are produced using a patented mycelial fermentation platform that improves the sensory, functional, and nutritional attributes of plant protein. The authorisation follows a positive opinion issued earlier this year by the European Food Safety Authority (EFSA), which said it considered the product to be safe for use in a wide range of food and beverage categories.

With Novel Food authorisation secured, USA-based MycoTechnology is set to accelerate its expansion into Europe, the company’s next major growth frontier. It has hired its first European sales representatives, based in Germany and the Netherlands, and has recently announced a partnership with Brenntag for distribution in the region. The company’s European expansion will be underpinned by its recent Series E fundraise, which generated USD 85 million to fuel growth and proliferation of its technology to address the global need for healthier, more delicious food.

Welcoming the news, Alan Hahn, MycoTechnology CEO, commented: “Authorisation means we can now offer food and beverage manufacturers access to our cutting-edge plant protein in Europe for the first time. FermentIQä is a transformative, game-changing plant protein with multiple application and nutritional advantages over other plant protein ingredients. It enables brands to overcome the technical and taste barriers associated with other plant proteins, providing consumers with a compelling reason to switch.”

The addition of sales and distribution capabilities in Europe means that MycoTechnology’s product portfolio – comprising FermentIQä plant proteins and ClearIQä flavour clarifiers – is now available globally, with sales networks already in place in North America, Latin America, and Asia.

Alan Hahn added: “Harnessing the power of mushroom mycelia to produce high quality plant protein is perfectly aligned with both consumer expectations and the EU’s commitment to sustainability and food security. It’s little surprise, then, that we are already in conversations with leading food industry players in Europe to formulate and commercialise products containing FermentIQä plant protein.”

FermentIQä is a pea and rice protein blend fermented by mushroom mycelia to deliver superior performance and nutrition. MycoTechnology’s proprietary process deodorises and de-flavours the protein, so that it offers a more neutral solution with superior functionality in a range of applications. FermentIQä is available in both powdered and texturised formats. The core powdered offering (PTP) delivers improved nutrition, taste and mouthfeel profiles that make it ideal for protein beverages and dairy alternatives, and the texturised offering (TXP) provides a superior springy and juicy texture in meat analogues.

FermentIQä PTP has a Protein Digestibility Corrected Amino Acid Score (PDCAAS) of 1 for individuals aged 3 and older, signifying that its protein content is of the highest nutritional quality. FermentIQä also offers reduced anti-nutrients and improved digestibility, allowing 99.9 % of protein consumed to be digested. A recent study found that MycoTechnology’s fermentation process improves protein quality by more than 20 % for children aged 3+, adolescents, and adults, based on the Digestible Indispensable Amino Acid Score (DIAAS). As a result, FermentIQä protein ingredients offer a nutritional value competitive with animal and soy proteins.

Oterra, one of the the world’s leading suppliers of natural colours with one of the widest portfolios in the industry announced the addition of Vera Karmebäck to the team as its first Global Sustainability Lead.

Karmebäck enhances the international profile of the company, having been named a UN Global Compact SDG Pioneer in 2022. Vera, recognised for her strong work in having ‘demonstrated extraordinary progress and commitment towards achieving the Sustainable Development Goals’, comes from RA International – a remote site service provider.

Sustainability is a key focus area for Oterra in 2023, as the company looks to step out of the shadows of its previous parent company Chr. Hansen, and strongly solidify its own world contributions. For Oterra CEO, Odd Erik Hansen, the company’s mission of ‘making food and beverage easy for a healthy and sustainable world’ resonates with industry aspirations.

“Our employees and customers expect us to be the industry leader when it comes to sustainability – and as a natural colours company that believes nature got it right – it makes perfect sense that we lead the colour industry in finding the best ways to adopt sustainable practices for the future,” said Hansen.

Oterra is a key supplier of natural colours to most of the world’s largest food and beverage manufacturers.

Today, WHO released its first-ever global tax manual for sugar-sweetened beverages (SSBs). Currently, at least 85 countries implement some type of SBB taxation.

The WHO manual highlights the experiences of countries who have successfully implemented the tax, including Mexico, South Africa, and the United Kingdom.

“Taxes on sugar-sweetened beverages can be a powerful tool to promote health because they save lives and prevent disease, while advancing health equity and mobilising revenue for countries that could be used to realize universal health coverage,” said Dr Ruediger Krech, Director of Health Promotion at WHO.

SSB, tobacco, and alcohol taxes have proven to be cost-effective ways of preventing diseases, injuries, and premature mortality. SSB tax can also encourage companies to reformulate their products to reduce sugar content.

Regular consumption of SSBs, including soft drinks, flavoured milks, energy drinks, vitamin waters, fruit juices and sweetened iced teas, is associated with an increased risk of dental cavities, type 2 diabetes, weight gain and obesity in both children and adults, heart disease, stroke and cancer.

Evidence shows that implementing taxes on SSBs increases product prices and reduces demand, resulting in less purchases. A one time global SSB tax increase that raised prices 50 % could generate additional revenues of US$1.4 trillion over 50 years.¹

A recent Gallup Poll also found that a majority of people across the United States, Tanzania, Jordan, India, and Colombia supported taxes on SSBs, alcohol and tobacco.²

WHO calls on countries to introduce or increase existing SSB taxes to raise the prices of these products, lessen demand, and reduce consumption. The manual is a reference guide that provides key considerations and strategies for countries to develop, design, and implement SSB taxes.

1https://www.bbhub.io/dotorg/sites/2/2019/04/Health-Taxes-to-Save-Lives.pdf
2https://news.gallup.com/opinion/gallup/401279/global-study-harm-from-noncommunicable-diseases-underrated.aspx

The global market for CBD drinks accounted for USD 5527.13 Million in 2022. The market is anticipated to cross a valuation of USD 62748.24 Million by 2032. The market is expected to grow with a CAGR of 27.5 % in the forecast period.

CBD beverages have gained popularity as cannabis products were legalised by the Farm bill (Agricultural Improvement Act) in the US in 2014. The rising awareness of the health benefits of CBD products has elevated the growth of the CBD beverages market globally. Cannabidiol is a non-psychoactive molecule found in cannabis, which is extracted from leaves, resin, and flowers of marijuana or hemp.

There is rising awareness about the health benefits of adding cannabis-infused drinks to the diet are impelling factors of growth in the market. These cannabis drinks made their earlier appearance in the industry in commodities such as brownies and gummy bears which are often treated as unhealthy options. The drinks have become the most preferred way for consuming THC is likely to heighten the growth of CBD drinks arcade.

What are the drivers of the CBD beverage market?

“Rising awareness of the health benefits of CBD beverages”

CBD beverages are considered a natural remedy for a variety of health conditions. CBD-infused beverages are believed to treat varieties of health conditions including pain, anxiety, central nervous system disease, epilepsy, and many more.

Rising awareness of consumers on the wellness of the products and a growing number of health-conscious consumers is driving the growth of the CBD beverage market. Also, consumers’ preference for natural products over pharmaceutical products will also boost the CBD beverage market. Moreover, potential customers of BVD beverages are more willing to spend on legal CBD products, especially by baby boomers.

Competitive Landscape

The industry players are focused on the growth of the business by investing heavily in product research. These players are tapping into dynamic and competitive market structures likely to propel them in future years. This market is showing extensive opportunities for new companies.

Mergers and partnerships are opted for by many companies to excel and maintain market position in the forecast period. In 2020, BevCanna and Mota Ventures have announced a joint venture which likely to open novel distribution ways for both firms. The partnership is expected to bring benefits for each other out of the partners’ expertise.

Get to know more: https://www.factmr.com/report/3388/cbd-beverages-market

GNT gains regulatory approval for spirulina extract

GNT has secured U.S. Food and Drug Administration (FDA) approval for the use of spirulina extract in beverages, enabling manufacturers to achieve vibrant blue shades while maintaining clean labels.

GNT, which supplies plant-based EXBERRY^® colour concentrates, has developed a patented formulation technology that allows spirulina extract to remain temperature- and acid-stabilised in beverages.

The EXBERRY^® Blue Beverage Solution is suitable for use in a wide range of applications including sports, energy, and carbonated drinks, juice drinks, enhanced waters, and alcoholic beverages below 20 % ABV.

The Code of Federal Regulations (CFR) had previously only permitted the use of spirulina extract as a natural blue colouring ingredient in certain food products and powdered beverages. However, GNT has now successfully petitioned the FDA to amend the regulation to cover all non-alcoholic beverages as well as alcoholic beverages below 20 % ABV. The update came into effect on December 13, 2022.

This means the EXBERRY^® Blue Beverage Solution can be used as a clean-label replacement for Blue 1 in the vast majority of drink applications. It delivers a bright turquoise blue shade in acidified beverages with a pH range between 2.6 to 3.4 and can be combined with other EXBERRY^® concentrates to deliver hues including navy blue, violet, and green.

Consumer interest in spirulina has increased exponentially over the past decade in step with the FDA’s approval of natural blue colors derived from spirulina extract for products including yogurt, ice cream, and confectionery.

Refresco Group B.V., the global independent beverage solutions provider for Global, National and Emerging (GNE) brands and retailers in Europe and North America, announced it has completed the acquisition of Tru Blu Beverages, a manufacturer of non-alcoholic beverages in Australia, following the receipt of regulatory approval.

Refresco entered into an agreement to acquire Tru Blu Beverages on October 14, 2022. With the acquisition now completed, Refresco expands its global presence, adding a third continent as a new platform for growth. The acquisition includes three production facilities, in Sydney, Brisbane and Perth. These will be added to the current Refresco network of over 70 manufacturing facilities across Europe and North America. With this expansion, Refresco further strengthens their position as global independent beverage solutions provider to branded customers and leading retailers. In addition, Refresco moves one step closer to fulfilling its ambition of “Our Drinks On Every Table”.

The integration process will commence immediately, with Tru Blu Beverages to be rebranded as Refresco.

Arla Foods Ingredients has developed a solution that allows the creation of fermented drinks that are both clear and high in protein – a new innovation in the healthy beverage space.

As demonstrated by the continuing popularity of kombucha, drinking yoghurts and clear protein drinks, there is high demand for novel ready-to-drink products. Recent innovations include fermented protein beverages, which offer synergistic health benefits because protein supports the growth and viability of probiotics.

The new solution, which is based on 100 % whey-based hydrolysates Lacprodan^®HYDRO.365 and Nutrilac^® FO-8571, opens up new ways to give fermented protein beverages a twist. Because it significantly minimizes cloudiness and sedimentation, it can be used to create high-protein fermented beverages that are just as clear as alternatives without protein.

Manufacturers can use it with thermophilic cultures for fermented drinks, or mesophilic cultures for kombucha-style beverages, both of which are high in probiotics – meeting a key consumer need – and lactose-free. They can also be produced on a standard yoghurt processing line.

Barbara Jensen, Sales Development Manager at Arla Foods Ingredients, said: “The market for healthy beverages is incredibly dynamic, with categories like kombucha enjoying phenomenal success. Our goal is always to help our customers lead innovation and now we’re giving them opportunities to offer consumers a new twist on fermented protein beverages – a category that’s already very exciting. With this new solution they can create on-trend beverages that are not only high in both protein and probiotics, but also stand out from the pack because of their clear, refreshing appearance.”

Ideal for adaptogen supplement solutions and natural preservatives in food and beverages.

Conagen announced the commercialisation of its 99 % high-purity salidroside made by bioconversion technology, an active ingredient from the herbal plant Rhodiola rosea (golden root). Its strong antioxidant properties as an adaptogen are associated with reducing inflammation, protecting against oxidative stress in cells, and providing relief from depression, fatigue, and stress. Salidroside has also been used to alleviate high altitude sickness.

Unlike other salidroside products currently on the market, Conagen’s salidroside is non-GMO. Conagen leveraged its industry-leading bioconversion technology to produce clean, sustainable salidroside, identical to the compound naturally found in the Rhodiola rosea plant – the same technology used to produce non-GMO Rebaudioside M, other steviol glycosides, and bitter blockers for sugar reduction solutions which are available from their pipeline partner, Sweegen.

Conagen’s 99 % high-purity salidroside, made by bioconversion, is ideal for non-GMO supplement solutions to formulate products with a sustainable and natural consumer appeal. It is readily soluble in water and is very formulable in food and beverage applications.

“We’re reimagining the way in which rare ingredients are sourced to make them safer and higher-quality for use in health-promoting products,” said Casey Lippmeier, Ph.D., senior vice president of innovation at Conagen. “Our bioconversion technology enables us to deliver non-GMO products. Through this technology, we’re unlocking salidroside’s great potential as a powerful active health ingredient and as a tool for food and beverage producers to adopt a more natural way to preserve food and beverages.”

Food and beverage producers benefit from Conagen’s salidroside as it also possesses antimicrobial properties, making it useful as a natural preservative solution for brands seeking alternatives to artificial preservatives. Salidroside expands Conagen’s portfolio of natural preservatives, such as Taxifolin BC-DHQ^® and Rosavel^™ rosmarinic acid, currently available from another pipeline partner, Blue California.

Stress reduction is popular among consumers, typically addressed by exercise or indulgence in food and beverages. More consumers are taking a holistic approach to their health, including their mental well-being and sleep. They are exploring adaptogens as one of the additional positive ways to add an edge to their diets and lifestyles.

“Salidroside is one of the rare, natural molecules with proven adaptogenic activities which correlates to stress reduction,” said Lippmeier. “Initially identified in botanical extracts, adaptogens are promising new options in the quest to relieve the stress of our daily lives. This trend opens new opportunities for supplement brands and food and beverage manufacturers to adopt a health-focused profile for their products.”

Conagen accelerated salidroside production by leveraging one of its proprietary molecular platforms, which have also been used to produce the clean antioxidants hydroxytyrosol and p-coumaric acid. Salidroside is a glucoside of tyrosol. Conagen’s antimicrobial and antioxidant compounds, hydroxytyrosol and p-coumaric acid are also now available through Blue California.

The inputs of fermentation are tightly controlled, dramatically reducing the chance of contamination with heavy metals, fungal toxins, and other unsafe materials that may be found in traditional medicine preparations. Rhodiola rosea extract is most commonly used in Europe and Asia. Its medicinal use for reducing stress and depression can be traced back to the Ming Dynasty in the classic medicinal scripture Compendium of Materia Medica.

Nagardo, a new natural preservative from LANXESS, is now approved for use in non-alcoholic beverages in the European Union as well. “EU approval allows us to continue expanding the global footprint of Nagardo. The preservative is already in use in the U.S., Australia, New Zealand, and Canada,” said Monika Ebener, Global Marketing Director for Natural Antimicrobials at LANXESS. “We’re going to be launching in other markets as well. We are now proud to present our natural guardian in our home market, too.”

EU approval is regarded as the gold standard due to its thorough evaluation process. “This registration means that European beverage producers can now make use of a long-awaited natural preservative that not only reliably and efficiently safeguards product quality but also enables manufacturers to transform their product ranges to suit the emerging trend of consumer awareness and demand for natural ingredients. The use of Nagardo can also help companies to achieve their sustainability targets, partly by reducing the amount of plastic needed for packaging and partly because switching from hot filling or tunnel pasteurization to cold filling with Nagardo cuts energy usage.

Nagardo is used in various beverage categories, which means that a wide-ranging market can depend on the protection offered by this natural preservative.

Nagardo is based on glycolipids obtained from edible mushrooms, which were discovered in a comprehensive screening process encompassing more than 100,000 natural substances. It transpired

that they offer the kind of effectiveness that can be found only in nature – all that is needed is a dosage as much as 50 times smaller than is the case with commonly used synthetic preservatives. It is currently the most effective natural preservative for non-alcoholic beverages on the market.

Nagardo will be launched officially in Europe for the first time at this year’s drinktec, a trade show that will be taking place in Munich from September 12 to 16.

Celerant Capital, a specialised private equity sponsor, announced the acquisition of Krier Foods, a fifth-generation family-owned beverage company.

Founded in 1908, Krier is a premier manufacturer of a wide variety of Ready to Drink (RTD) beverages packaged in aluminum cans. Krier has a long history of driving canned beverage innovation through its Jolly Good brand and providing high quality contract manufacturing services for its customers’ portfolio of established and emerging brands. Krier’s production of carbonated sodas dates to the beginnings of the package format in the 1960s. With decades of institutional knowledge and a modern facility, Krier will continue its legacy of quality, service, and enabling its customers’ growth. Krier’s dedicated team and culture of excellence will continue to be the foundation of the Company’s success.

Krier announced the appointment of John Kowalchik, formerly CEO of Baxters North America and a veteran co-manufacturing leader, as its new CEO. Former CEO, John Rassel, who will continue as an advisor to the Company, will transition out of the day-to-day leadership of the Company to pursue charitable and community opportunities in Southeast Wisconsin. The senior leadership team of Krier will continue to lead it from its headquarters in Random Lake, WI (US).

Celerant Capital is a specialised private equity sponsor led by food manufacturing industry veterans that focuses exclusively on investing in food, beverage and enabling technologies. With highly-experienced senior industry professionals, Celerant focuses on acquiring businesses with competitive advantages and significant opportunities for value creation.

Nano Shot is launching their collection of CBD-infused beverages made with real fruit juice, no artificial flavours, zero calories/sugars and no THC. The product line, with its proprietary Nano emulsification technology, allows adult consumers to experience a near instant calm and relaxing sensation unlike most of the other options in the marketplace.

With stress, anxiety, and mental health issues on the rise in the post pandemic era, Nano Shot is launching their collection of CBD-infused beverages made with real fruit juice, no artificial flavours, zero calories/sugars and no THC. The product line, with its proprietary Nano emulsification technology, allows adult consumers to experience a near instant calm and relaxing sensation unlike most of the other options in the marketplace. Nano Shot is the contemporary solution for today’s health and wellness conscious consumer seeking real functionality and is currently available on-line (https://nano-shot.com) and in select markets throughout the US.

The collection is available in ready-to-drink 2oz. bottles and includes four flavours: Blueberry-Pomegranate, Pineapple-Coconut, Mango-Hot Chili, and Citrus.

Larry Harmon, Creator and Founder of Nano Shot developed the brand from a very personal space: “My mother was suffering from Parkinson’s disease and I knew that a 100 % natural CBD formulation, if created with a strict focus on the most scientifically advanced nano-emulsification process, could provide a product that assists with enhancing the quality of her daily life. I am very proud of our science and our team and can’t wait to spread the Nano Shot benefit to consumers across the country and the world.”

Naturalness, health, and climate-friendliness play an increasingly significant role in food and beverages. Premium products are also becoming more important. These findings revealed the current version of the Trendscope^™ metanalysis, which Symrise conducts regularly. With this trend tool, Symrise provides an overview of current and future developments in food and beverages. The study combines qualitative and quantitative research methods and serves as an important basis for the development of consumer-preferred taste, nutrition, and health solutions.

The Trendscope^™ metanalysis provides comprehensive information on trends as well as five dedicated reports for the beverages, culinary, dairy, snacks, and sweet categories. These show items, such as trend manifestations, product examples and emerging flavors and ingredients. “Trendscope™ allows us to continually observe consumer behavior and to examine current trends,” says Leif Jago, Global Marketing Manager Food & Beverages at Symrise. “We consider this very important since consumer wishes for food and beverages change over time.”

Various methods of analysis combined

Trendscope^™ relies on a combination of different methods of analysis. The qualitative research contains a metanalysis of consumer reports, start-up screening and social media listening. The quantitative research comprises a metanalysis of existing studies and market reports as well as surveys related to consumer behavior and mindsets. This goes hand in hand with an analysis of global urban hot spots. For this, Symrise conducted twenty-four interviews in twelve locations with selected trendsetters like food bloggers, journalists, and trend scouts.

This combination of analysis makes it possible to precisely decode and validate trends. The tool’s global scope also allows to tailor trends to regional specifics. Based on this, Symrise can develop taste solutions and tailor them to consumer demands in specific categories. This, in turn, helps Symrise customers to respond to these decoded consumer desires with food and beverages.

Twelve consumer trends identified in four clusters

Symrise has identified twelve consumer trends in total, which we can subdivide into four clusters. “Natural Goodness” focuses on consumers who want to make a positive contribution to protecting the environment and the climate with their nutrition. These consumers increasingly value regenerative agriculture and biodiversity. Another cluster relates to “Healthy Lifestyle.” Today, many consumers want to live healthily and to use their nutrition to improve their gut health or immune system. At the same time, they want products that add fun, pleasure, and convenience to healthy eating.

The “Premium Indulgence” cluster represents a third trend. Brands drive it that meet ethical as well as environmental criteria. Personalized offerings are also getting increasingly important. The “Emotional Discoveries” cluster is ultimately concerned with navigating the effects boosted by the pandemic. The coronavirus pandemic has led many people to spend more time at home, and they are looking for ways to elevate this experience. They prefer comforting tastes that provide both a sense of security and taste adventures for their inner child.

“The coronavirus pandemic accelerated the development of trends and strengthened existing consumer wishes,” says Jago. “Trendscope^™ allows us to understand the changing demands and to react to them. Using our technological expertise, we can develop the corresponding taste, nutrition, and health solutions for our customers’ products.”

Simply Spiked Lemonade, Molson Coors Beverage Company’s latest collab with The Coca-Cola Company, is set to hit shelves in the U.S. this June.

The flavoured malt beverage segment is growing, up 11 % in dollar sales between 2020 and 2021, according to IRI. Moreover, the lemonade-flavour subsegment is exploding, up 49 % since 2018, with more than USD 254 million in dollar sales, according to IRI.

Known for its real, high-quality juices and variety of flavours, Simply Lemonade is the nation’s best-selling refrigerated lemonade. It is found in half of American households and already is routinely used by consumers to make cocktails. Simply Spiked Lemonade products check in at 5 % alcohol by volume and are made with real fruit juice.

It will launch in variety packs of 12-ounce slim cans featuring four flavours: Signature Lemonade, Strawberry Lemonade, Watermelon Lemonade and Blueberry Lemonade. Select flavours also will be available in stand-alone 24-ounce cans.

Simply Spiked Lemonade is the latest collaboration between Molson Coors and The Coca-Cola Company, which also combined to turn Topo Chico Hard Seltzer into a top-4 hard seltzer in the U.S. market. Topo Chico Hard Seltzer went national earlier this year, and the brand recently launched Topo Chico Ranch Water Hard Seltzer and Topo Chico Margarita Hard Seltzer.

Kombucha brand Aqua ViTea introduces Aqua Seltzers, a better-for-you bubbly beverage packed with probiotics for immune and gut health in the U.S. Like all of Aqua ViTea’s beverages, the new Aqua Seltzers are USDA Organic, GMO-free, gluten-free, vegan, and always low in calories and sugar.

As the leading East Coast manufacturer of Kombucha, Aqua ViTea has made it their mission for more than 15 years to educate and introduce consumers to the many health benefits of Kombucha through supremely unique product innovations. Aqua Seltzer is disrupting the bubbly beverage category with a light body, approachable and inventive taste, and vibrant packaging. Aqua Seltzer comes in four dynamic and refreshing flavours: Grapefruit + Thyme, Raspberry + Lime, Cucumber + Mint, and Pomegranate + Cherry. Each shelf-stable can is packed with five billion live probiotics and powerful antioxidants and enzymes. With only 15 calories and 1 gram of sugar, it’s the perfect healthy and functional seltzer to sip on all summer long.

“As one of the first commercial Kombucha brands, we keep our finger on the pulse of what consumers need from functional beverages while remaining true to our core value that food can be used as medicine,” said Jeff Weaber, Founder of Aqua ViTea. “A crowded market no doubt, Aqua Seltzer shines as a replacement to sugary beverages with beneficial living food properties that can help consumers achieve overall wellness from the inside out.”

Aqua ViTea is authentically crafted with naturally occurring probiotics, blending ancient Kombucha fermentation traditions with modern brewing techniques to produce refreshing beverages that are verified non-alcohol compliant and rich with clean ingredients. To date, Aqua ViTea has composted 26K pounds of tea for local agriculture and 75K pounds of wastewater for renewable energy. Additionally, up to 35 % of the fills at Aqua ViTea’s Kombucha fountains utilize reusable glass.

Also new in April, Aqua ViTea announced distribution expansion with the launch of an e-commerce vertical on its website making it easy for customers in the U.S. to purchase and receive their favourite beverages from the brand.

About Aqua ViTea
Founder Jeff Weaber started homebrewing Aqua ViTea from his farmhouse basement in Vermont in 2005. Today, the company employs a team of thirty full-time employees at its Middlebury-based facility and has become the East Coast’s largest Kombucha manufacturer. Aqua ViTea is a sustainably driven Kombucha brand, focused on providing delicious and authentic better-for-you beverages. Aqua ViTea artfully blends ancient brewing traditions with modern techniques to create a healthier drink option, packed with natural probiotics, enzymes, and antioxidants. Each beverage flaunts a label exploding in colours and storytelling that invite you to sip on the refreshing flavours, like Blueberry Social, Elderberry, and Pineapple Lemonade among others, or enjoy one of the special CBD concoctions, like Chaga Chai. Its offerings extend to Aqua Seltzer and the hard kombucha category, dubbed AfterGlow, featuring noteworthy flavours like Ginger & Blueberry, Citrus Rush, Cherry Sour, and Apricot Dream. Aqua ViTea is offered at retailers like Whole Foods and Bristol Farms in the U.S.