Consumption of sugar sweetened beverages (SSBs) in Indonesia continues to rise, potentially causing the public to exceed safe daily sugar intake limits. In fact, excess sugar from beverages can increase the risk of various noncommunicable diseases such as obesity and diabetes.

This issue was highlighted by Dr Zuraidah Nasution, a lecturer in the Department of Community Nutrition at the Faculty of Medicine and Nutrition (FKGiz) at IPB University, during the IPB Podcast on the IPB TV YouTube channel.

“The recommended daily sugar intake limit is approximately 10 percent of daily energy needs. If the average energy requirement is 2.000 kilocalories, that amounts to about 50 grams of sugar, or the equivalent of four tablespoons,” she said.

Continuing to rise

Dr Zuraidah explained that various studies show that SSB consumption in Indonesia has risen sharply over the past two decades. In fact, Indonesia was once recorded as one of the countries with the highest consumption of sugar-sweetened beverages in the Asian region.

Data from the Ministry of Health shows that the average sugar consumed from sugar sweetened beverages alone can reach about 50 percent of the recommended daily limit.

“Just imagine, 50 percent of that comes from beverages alone. That doesn’t even include food or other processed products that also contain added sugar,” she said.

This situation, she noted, is exacerbated by the easy access to sugary drinks, ranging from packaged beverages to ready to drink options like sweet tea, boba, or trendy coffee drinks, which often do not clearly list their sugar content.

Healthy from an early age

According to Dr Zuraidah, the habit of consuming sugary drinks often forms during childhood and can carry over into adulthood. Therefore, parents play a crucial role in fostering healthier consumption habits.

She advises parents not to keep sugary drinks at home and to encourage children to read the nutritional information labels on packaging.

“Simply put, we can reduce the likelihood of children becoming dependent on sugary drinks. For example, by not stocking sugary drinks at home or encouraging children to choose beverages with lower sugar content,” she explained.

However, she emphasized that people shouldn’t completely avoid sugary drinks, but should manage their sugar intake wisely.

“It doesn’t mean we can’t have them at all, but we need to be in control. Limit the amount, keep track of your total daily sugar intake, and balance it with a healthy lifestyle, such as eating fruits and vegetables, engaging in physical activity, and getting enough rest,” she concluded.

Source: IPB University

Market summary

According to the Growth Market Report by Growth Market Reports, the global fruit beverages market size reached USD 156.4 billion in 2024, registering a robust growth trajectory. The market is expected to advance at a CAGR of 5.7 % from 2025 to 2033, propelled by shifting consumer preferences and the rising demand for healthier drink alternatives. By 2033, the fruit beverages market is forecasted to achieve a value of USD 256.4 billion. This sustained expansion is primarily driven by increased health consciousness, innovation in flavours and packaging, and expanding distribution networks.

Introduction: beyond just a refreshment

The global fruit beverages market is no longer confined to simple orange juice cartons or seasonal mango drinks. It has evolved into a dynamic ecosystem of nutrition, lifestyle branding, technology, and sustainability. Today’s fruit beverage is not just about taste – it represents health aspirations, convenience culture, and environmental responsibility.

From street vendors in tropical countries to premium cold-pressed juice bars in metropolitan cities, fruit beverages have become a universal language of refreshment. This article explores how this market is transforming and what makes it one of the most resilient segments in the global food and beverage industry.

Understanding the fruit beverages market

What qualifies as a fruit beverage?

Fruit beverages include a broad spectrum of products derived from fruits, either fully or partially. These include:

• 100 % fruit juices
• Fruit nectars
• Juice concentrates
• Fruit-based carbonated drinks
• Smoothies
• Ready-to-drink (RTD) fruit blends
• Functional fruit beverages enriched with vitamins, minerals, or probiotics

The diversity of product types allows companies to cater to various income groups, taste preferences, and health expectations worldwide.

Global demand drivers

Health consciousness is reshaping consumption

Consumers globally are becoming more ingredient-aware. Artificial flavours and synthetic sweeteners are losing favour. Instead, shoppers are checking labels for:

• “No added sugar”
• “Not from concentrate”
• “Cold-pressed”
• “Organic certified”

Fruit beverages are perceived as natural sources of vitamins, antioxidants, and hydration. Even in developing economies, awareness of nutrition is influencing purchasing decisions.

Urbanisation and on-the-go lifestyles

Fast-paced urban lifestyles have increased demand for convenient nutrition. Single-serve packs, resealable bottles, and portable cartons have gained popularity. Busy professionals and students prefer grab-and-go options that combine taste with energy and hydration.

Rising middle-class spending power

In emerging economies across Asia, Africa, and Latin America, rising disposable incomes are driving demand for premium fruit beverages. Consumers are experimenting with exotic fruit blends such as pomegranate-blueberry or dragon fruit-mango combinations.

Market segmentation insights

By product type

• 100 % Juices: Premium positioning, often associated with purity and wellness.
• Nectars and Juice Drinks: More affordable options, appealing to price-sensitive consumers.
• Functional Fruit Beverages: Enriched with immunity boosters, probiotics, or plant-based proteins. This segment is witnessing rapid growth globally.

By distribution channel

• Supermarkets and hypermarkets
• Convenience stores
• Online retail platforms
• Foodservice and hospitality
• Direct-to-consumer (DTC) subscription models
• E-commerce has particularly boosted niche and organic brands, allowing smaller players to compete with multinational corporations.

Innovation: the heart of market expansion

1. Cold-pressed technology

Cold-pressed juices preserve nutrients by avoiding heat pasteurisation. Though premium priced, they attract health-focused consumers willing to pay more for perceived benefits.

2. Plant-based and hybrid blends

Fruit beverages are increasingly blended with plant-based ingredients such as oat milk, almond milk, and coconut water. These hybrids appeal to vegan and lactose-intolerant consumers.

3. Functional fortification

Brands are adding:

• Vitamin C for immunity
• Collagen for skin health
• Adaptogens for stress relief
• Electrolytes for hydration

This crossover between fruit beverages and nutraceuticals is blurring traditional market boundaries.

Sustainability: a competitive differentiator

Environmental consciousness is influencing purchasing decisions globally. Companies are focusing on:

• Recyclable packaging
• Reduced plastic usage
• Carbon-neutral production
• Ethical fruit sourcing

Sustainable farming partnerships and transparent supply chains are becoming strong brand positioning tools.

Challenges facing the market

1. Sugar Content Concerns

Even natural fruit sugars are under scrutiny. Governments worldwide are imposing sugar taxes and labeling regulations, pushing manufacturers to reformulate products.

2. Supply chain volatility

Climate change affects fruit yields, causing price fluctuations. Weather unpredictability directly impacts raw material availability.

3. Competition from alternative beverages

Energy drinks, flavoured waters, kombucha, and plant-based protein drinks compete for shelf space and consumer attention.

Emerging trends to watch

Personalised nutrition

Customised fruit beverages based on age, fitness goals, or dietary preferences are gaining traction. Subscription-based personalised juice programs are expanding in urban markets.

Local and exotic fusion flavours

Global consumers are experimenting with international fruit flavours such as lychee, guava, passion fruit, and acai. Cross-cultural blends are increasing product differentiation.

Smart packaging

QR codes that provide traceability information about fruit origin, farming practices, and nutritional benefits are enhancing consumer engagement.

Competitive landscape

• PepsiCo, Inc.
• The Coca-Cola Company
• Nestlé S.A.
• Tropicana Products, Inc.
• Dr Pepper Snapple Group, Inc.
• Del Monte Foods, Inc.
• Parle Agro Pvt. Ltd.
• Britvic plc
• Ocean Spray Cranberries, Inc.
• Suntory Holdings Limited
• Dole Food Company, Inc.
• The Kraft Heinz Company
• Welch Foods Inc.
• Refresco Group N.V.
• Cott Corporation
• Nongfu Spring Co., Ltd.
• Asahi Group Holdings, Ltd.
• Unilever PLC
• Hershey’s (through its fruit beverage brands)
• Minute Maid Company (a subsidiary of Coca-Cola)

Future outlook: a market with resilient growth

According to our Growth Market Report, The fruit beverages market is expected to maintain steady global growth driven by health awareness, product innovation, and expanding retail penetration. While regulatory pressures and climate challenges remain concerns, innovation in processing and packaging will support long-term sustainability.

Consumers are increasingly seeking beverages that align with their lifestyle values—health, convenience, authenticity, and environmental responsibility. Fruit beverages, with their natural appeal and adaptability, are uniquely positioned to meet these expectations.

Source: https://growthmarketreports.com/report/fruit-beverages-market

LEVL, a USDA Organic functional hydration brand focused on mind + body balance, announced that its full product lineup is now available in over 350 Target stores across the East Coast in the US. The launch represents a significant retail milestone for the brand as it continues to scale distribution beyond direct-to-consumer.

LEVL is positioned as an everyday wellness beverage that delivers clean hydration while also supporting recovery and mind + body balance. Unlike other hydration drinks that rely on processed electrolyte sources such as sodium chloride, LEVL uses all-natural electrolytes, including Aloe Vera, Nopal Cactus, and Pink Himalayan Salt. It also includes functional adaptogens Ashwagandha and Goji Berry to support recovery and mind + body balance.

Target stores will carry all three LEVL SKUs: Acai + Berry, Pineapple + Coconut, and Lemon + Lime. LEVL is USDA Organic, made with zero added sugar, and free from artificial additives and sweeteners, addressing the growing consumer demand for clean-label, functional beverages.

“LEVL was created to deliver a healthier, more intentional approach to hydration that supports mind + body balance in everyday life,” said Matthew Kemper, Founder of LEVL. “Launching in Target is a meaningful step for the brand and allows us to reach more consumers looking for USDA Organic beverages made with thoughtfully sourced, high-quality functional ingredients.”

The Target rollout builds on LEVL’s traction through its direct-to-consumer channel and an engaged wellness-focused consumer base seeking functional beverages without artificial additives.

A recent study by Symrise across Europe, Africa and the Middle East reveals how generation alpha shapes choices of food and beverages. By combining in-depth qualitative and broad quantitative research, Symrise helps customers to accelerate advantage and delivers a comprehensive and unique understanding of the youngest consumers’ preferences, behaviours, and influence on family decisions. These insights empower brands to anticipate emerging trends, create products that truly resonate, and build lasting connections with 2 billion adolescents shaping the markets of tomorrow.

A new generation brings fresh opportunities for innovation. Symrise’s EAME Food & Beverage Business Unit explores generation alpha’s eating and drinking behaviours, recognising their growing influence on household purchases and future market trends. Customers gain a head start in developing products that resonate with the youngest consumers and their families.

Two-phase study unlocking next-gen needs

The study features two distinct research approaches. In the qualitative phase, Symrise conducted video ethnography with 24 participants across four countries. Insights from UK, Poland, Egypt, and Saudi Arabia captured real-life perspectives on how Gen Alpha shapes family food and drink choices. “The video ethnography delivers valuable insights by allowing us to experience Generation Alpha’s influence and preferences firsthand,” says Micaela Kraft, SCI Project Leader EAME.

The quantitative phase surveyed 2,618 participants including children aged 6 to 14 and their parents across 11 countries. Covering UK, Spain, France, Germany, Poland, Turkey, Saudi Arabia, Egypt, Nigeria, South Africa, Pakistan, this dual approach reveals how Generation Alpha’s tastes, values, and digital habits differ from previous generations. “Generation Alpha increasingly values exploring new food experiences. Our research shows that 64 % of participants enjoy trying cuisines from other countries,” explains Micaela. “These insights enable us to help our customers create concepts that appeal to both children and parents.”

Comprehensive overview over multiple generations

Symrise’s generational framework now extends from baby boomers to generation alpha, offering a comprehensive view of evolving consumer needs. The Generation Alpha persona “Tala” developed by Symrise for instance shows how strongly children are already shaping purchasing decisions today: The 9-year-old girl from Saudi Arabia discovers new tastes via social media, prefers international cuisine and at the same time expects products that combine enjoyment and health.

These findings in conjunction with Symvision AI™ give rise to validated product ideas: At Gulfood Manufacturing 2025, for example, Symrise combined popcorn with coconut water and pineapple flavour (“Poptail Bliss”) – a snack concept with Nutri-Score A that combines fun for children and functional added value for parents. These results empower partners to co-create innovative food and beverage concepts, ensuring relevance and appeal in a rapidly changing market. On top, the findings highlight the cohort’s strong sway over family shopping, their openness to new flavours, and their desire for experiences that blend fun, health, and sustainability.

“Generation Alpha fascinates us with their curiosity, creativity, and influence on family choices. Exploring their world has given us fresh perspectives and valuable insights. By understanding their preferences today, we help our customers create products that win hearts and taste buds tomorrow,” says Lisa Wilks, Marketing Director F&B EAME, Symrise.

Outlook

The findings from the study will enable Symrise to continually anticipate consumer trends at an early stage in the future. In this way, it can reliably support partners in the development of products that contribute to the wishes and brand preferences of Generation Alpha today and tomorrow.

Roquette, a global leader in sustainable plant-based solutions, announces that its NUTRIOSE^® soluble fibers that hold clinical evidence of health benefits have now also gained NutraStrong^™ Prebiotic Verified product certification from SGS Nutrasource. This recognition reinforces Roquette’s commitment to science-backed nutrition, according to the company.

NutraStrong^™ Prebiotic Verified, which is provided by the third-party certification body SGS NutraSource, is an industry-spanning program that validates the efficacy of prebiotic ingredients. By establishing clear benchmarks regarding manufacturing quality, label compliance and testing protocols, NutraStrong™ safeguards against misleading claims and ensures that only science-based products earn its seal of approval.

Through a rigorous evaluation process, NUTRIOSE^® FM 06, NUTRIOSE^® FB 06, and NUTRIOSE^® FM 15S soluble fibers were found to meet stringent criteria set by SGS Nutrasource in quality manufacturing and science-based claims through clinical evidence to support prebiotic function.

Strong endorsement for plant-based prebiotic fibers

The NUTRIOSE^® portfolio has been developed to help consumers increase their intake of this critical nutrient. NUTRIOSE^® is a range of non-GMO corn or wheat soluble fibers with clinically proven health benefits and excellent digestive tolerance. With a neutral taste, high solubility, and outstanding process stability, NUTRIOSE^® enables manufacturers an easy integration across food and beverages applications, without altering original tastes or textures.

Research shows that NUTRIOSE^® promotes beneficial bacteria in the gut and modulates the gut environment.^1,2,3,4 Moreover, NUTRIOSE^® has demonstrated microbiota-related health benefits such as blood glucose management, satiety, weight management and sustained energy release.⁵ More recent studies demonstrate initial evidence around immune health and mental wellbeing. Roquette has 25 years of scientific expertise in the fiber field, supported by more than 26 clinical studies and over 30 preclinical studies.

Feeding consumer appetite for fiber-fortified food

Consumers are increasingly interested in fibers and prebiotics in food and beverages, largely due to their associated gut health benefits. Consumers see gut health as a gateway to holistic wellness, with 59 %⁶ of them believing gut health is important for the entire body. Moreover, awareness about prebiotics is growing: 64 % of people globally have heard of them – with over half of those (52 %) having purchased prebiotic products in the last twelve months.⁷ As such, investment in fiber-focused innovations is expected to significantly grow over the coming years.

The NutraStrong^™ Prebiotic Verified product certification applies to NUTRIOSE^® FM 06, NUTRIOSE^® FB 06, and NUTRIOSE^® FM 15S, which are also all low-FODMAP certified and non-GMO Project Verified.

¹GUERIN-DEREMAUX L, HOBDEN MR, ZHANG C, NEUT C, THABUIS C, VAZHAPPILLY R, GIBSON GR, KENNEDY OB NUTRIOSE® soluble fiber selectively modulates gut microbiota composition in healthy volunteers. Poster shared at 13th European Nutrition Conference – Dublin, Ireland, October 15-18 2019
²Lefranc-Millot, C.; Guérin-Deremaux, L.; Wils, D.; Neut, C.; Miller, L.; Saniez-Degrave, M. Impact of a Resistant Dextrin on Intestinal Ecology: How Altering the Digestive Ecosystem with NUTRIOSE^®, a Soluble Fibre with Prebiotic Properties, May Be Beneficial for Health. J Int Med Res 2012, 40 (1), 211–224. https://doi.org/10.1177/147323001204000122
³Thirion, F.; Da Silva, K.; Plaza Oñate, F.; Alvarez, A.-S.; Thabuis, C.; Pons, N.; Berland, M.; Le Chatelier, E.; Galleron, N.; Levenez, F.; Vergara, C.; Chevallier, H.; Guérin-Deremaux, L.; Doré, J.; Ehrlich, S. D. Diet Supplementation with NUTRIOSE, a Resistant Dextrin, Increases the Abundance of Parabacteroides Distasonis in the Human Gut. Molecular Nutrition & Food Research 2022, 66 (11), 2101091. 202101091″https://doi.org/10.1002/mnfr.202101091.
⁴BARBER C, SABATER C, ÁVILA-GÁLVEZ MA, VALLEJO F, BENDEZU RA, GUÉRIN-DEREMAUX L, GUARNER F, ESPÍN JC, MARGOLLES A, AZPIROZ F Effect of resistant dextrin on intestinal gas homeostasis and microbiota. Nutrients, 2022; 14 (21): 4611. 10.3390/nu14214611
⁵Hobden, M. R.; Commane, D. M.; Guérin-Deremaux, L.; Wils, D.; Thabuis, C.; Martin-Morales, A.; Wolfram, S.; Dìaz, A.; Collins, S.; Morais, I.; Rowland, I. R.; Gibson, G. R.; Kennedy, O. B. Impact of Dietary Supplementation with Resistant Dextrin (NUTRIOSE^®) on Satiety, Glycaemia, and Related Endpoints, in Healthy Adults. Eur J Nutr 2021, 60 (8), 4635–4643. https://doi.org/10.1007/s00394-021-02618-9.
⁶Top 10 F&B Trends 2026, Global, Innova Market Insights
⁷FMCG Gurus 2025

Döhler will exhibit at Marca Bologna 2026, Italy’s leading international trade fair for private label products, taking place on 14–15 January at BolognaFiere. The company will showcase a curated selection of beverage and snacking concepts designed to support retailers and brand owners in developing future-ready private label portfolios.

The concepts on display reflect the key trends shaping today’s retail market, including low- and no-sugar products, functional benefits, plant-based alternatives and non-alcoholic beverages, amongst others. They demonstrate how innovative ingredients and integrated solutions shape successful private label products that meet consumer expectations for better human nutrition.

Trend-driven beverage concepts for modern private labels

Visitors to the Döhler stand can explore a broad spectrum of ready-to-drink and functional beverage concepts, combining appealing taste profiles with contemporary positioning. Highlights include light juice drinks such as Multifruit Yellow and Multifruit Red, developed with reduced sugar while maintaining a refreshing sensory profile.

Tea-based innovation is represented by a sparkling Matcha-Lemongrass drink with natural caffeine, offering a balanced combination of flavour, functionality and energy. The growing demand for alcohol-free indulgence is addressed through Nocaholic mocktails, including Lime-Mint Virgin Mojito and Aperol 0.0 %, alongside a wine-mix RTD concept featuring passionfruit and peach on a wine base.

Further beverage innovations include energy drinks in flavours such as White Peach and a sugar-free Cherry-Cranberry variant without taurine, as well as sports and hydration drinks like Orange with natural caffeine and Strawberry-Watermelon with coconut water. Plant-based drink concepts such as Pistachio-Chocolate and Oat-Matcha complete the beverage portfolio, highlighting indulgence within a plant-based positioning.
Healthy snacking with added consumer value

In addition to beverages, Döhler will present healthy snacking concepts that align with clean label expectations and mindful consumption. These include freeze-dried fruits as well as a selection of nut spreads such as pistachio, peanut and coconut, offering versatility across private label snack ranges.

Supporting private label innovation

All concepts showcased at Marca Bologna 2026 are designed to inspire customised private label developments that balance taste, nutritional considerations and consumer relevance. Döhler’s expertise spans formulation, sensory optimisation and scalable solutions, supporting partners in translating trends into successful retail products.

GNT has opened an application laboratory in Dubai to provide hands-on support for manufacturers using its plant-based EXBERRY® colours in the Middle East, North Africa, and Indian subcontinent.

Located alongside GNT’s commercial and marketing teams in the UAE, it marks a significant milestone in the company’s commitment to delivering localised technical assistance and faster turnaround.

The facility features state-of-the-art instrumentation and local formulation expertise, with services including colour matching and stability testing. The laboratory also serves as a hub for product demonstrations, training programs, and technical consultations.

GNT – which also has multiple application centers in Europe, Asia, and North America – creates EXBERRY® colours from non-GMO fruit, vegetables, and plants.

They are available in a complete spectrum of shades and can be used to replace synthetic dyes in almost any type of food and drink.

Explore the latest lifestyle shifts and consumer trends that will shape the future of food and beverage in 2026

Innova Market Insights provides a forward–looking analysis of the lifestyles and behaviours impacting global food and beverage choices. By leveraging megatrends analysis, insights from consumer research, observations from global trendspotters, and monitoring category trends and innovations, Innova implements a top-down bottom-up strategy to identify consumer trends and their drivers. For both food and beverage brands and ingredient and flavour companies, this consumer trends 2026 analysis offers opportunities to adjust marketing strategies, propel innovation, and obtain a competitive advantage.

Understanding the macro context

In 2026, consumers are faced with numerous external pressures and a volatile world. They are navigating financial pressures, growing geopolitical tensions, economic uncertainty, and mounting climate concerns. For example, anxiety is widespread, with half of global consumers saying they feel very or a little anxious about the world around them. Consumer trends reveal that Boomers and Gen Z are the most anxious, while millennials are more positive. In the past 12 months, 85 % of consumers globally also report feeling stress. The issues closest to home dominate, as personal finances are the number one cause of stress, followed by health, work, and school.

How are consumer lifestyles shifting?

Innova’s consumer trends 2026 research highlights the enduring lifestyle shifts that are influencing the global food and beverage market. Consumers are increasingly taking a proactive approach to well-being, with 1 in 3 consumers exercising to help manage stress. Additionally, conscious consumption is top of mind, as consumers are making choices that benefit both their wallets and the planet. Flexibility and digital living are also essential to consumer trends, and evolving work patterns and online platforms are enabling more fluid lifestyles. Therefore, the boundaries between work, home, and leisure are becoming blurred. Consumers, as a result, are looking for opportunities to exert greater control over their lives and find methods for escape and release.

Trend #1- Relaxed Sociability

The desire for healthier and more flexible lifestyles is fueling the shift to more relaxed social occasions and spaces. Consumer trends show that 59 % of consumers are choosing more casual ways to socialise, rather than formal, nighttime gatherings. Thus, the home, restaurants, nature, and the countryside are growing in popularity. Food remains a key factor in social bonding, and casual artisanal foods mirror the preference for more informal social occasions.

The role of coffee shops in socialising consumers is also growing. According to consumer trends research, their importance has grown by 22 %, largely driven by millennials, Gen Z, and consumers with higher incomes. This highlights the increasing popularity of “third spaces,” which are places outside of work and the home where people can build connections, foster a sense of community, and even promote wellness. In addition, the demand for alcohol-free alternatives is growing as consumers are looking to balance well-being with social enjoyment.

Trend #2- Time for Me

Consumers are actively choosing to spend more time alone, prioritising moments of self-care and opportunities for physical and mental restoration. Globally, 1 in 3 consumers say that spending time alone helps when they are stressed, and 29 % report that indulging in a food and beverage experience fits “me time.”

For example, one of Innova’s trend-spotters indicates that “Rather than going out for drinks or karaoke with friends, [consumers] now prefer to spend quality time at home,” making the intentional choice to treat themselves by cooking a nice meal or watching a movie. To relax and unwind, 47 % of consumers say they like to listen to music, and many also consider watching relaxing content or engaging with relaxing food and beverage as elements of “me time.” Therefore, for brands, there are numerous opportunities to create products or experiences that support consumers’ routines and preferences for carving out intentional time alone.

Trend #3- Vitality & Longevity

Aging populations and widespread access to health information are two key elements that are propelling the demand for long-term health and longevity solutions. For consumers, sleep, weight, and energy are the top physical health concerns. In fact, consumer trends research reports that 57 % are taking action to address concerns about their energy levels. Nevertheless, younger and older consumers have differing priorities when it comes to healthy aging, with Gen Z and millennials valuing disease prevention, looking fit, and staying energised. In contrast, Gen X and Boomers prioritise maintaining mobility, physical fitness, and keeping an active mind, as well as preventing disease.

Additionally, the market for longevity and vitality products is divided between more scientific, “lab-based” approaches and slower, more traditional forms of wellness. For instance, traditional approaches often include ancient remedies like Ayurveda and Traditional Chinese Medicine (TCM). Brands interested in targeting vitality and energy can also turn to holistic solutions for opportunities to address both mental and physical energy needs that emphasise enduring vitality versus quick fixes.

Trend #4- My Tech Mate

Digital tools and generative AI are quickly being adopted by consumers to enrich and simplify many elements of their lives. 36 % of global consumers say they have a positive perception of AI, with younger generations demonstrating the most enthusiasm. In addition, 57 % of global consumers agree or strongly agree that they are interested in learning more ways to utilise AI. A large percentage even go as far to say that it even helps stimulate their creativity.

In the food and beverage market, AI is especially useful to streamline the meal preparation process for consumers. For instance, apps can help users track and meals, provide a nutritional analysis, and give expert advice to consumers. Recipe finders can also generate meal ideas based on ingredients a consumer has at home, and smart kitchen appliances can automate elements of the meal preparation and cooking process. As a result, there is an opportunity for brands to leverage technology as a tool to enable simplicity and serve as a source of inspiration for consumers.

Trend #5- Simplified Life

Globally, consumers are seeking ways to simplify their routines and achieve a balanced lifestyle. 29 % of consumers say that mental well-being has motivated them to simplify their lives, and 31 % point to spending time outdoors or in nature to help reduce stress. Limiting screen time to mitigate digital overload, connecting with nature, and choosing simple and comforting food and drink options are also key elements of this consumer trend.

When it comes to food and beverage, 1 in 4 consumers share that making healthy decisions is a cause of stress. Therefore, brands can gain a competitive edge by offering consumers products that promote ease, clarity, and reassurance. For example, fresh meal delivery kit services highlight a food experience that offers both convenience and simplicity for consumers looking to avoid complexity at mealtimes.

UK Halloween spending is set to rise by 3.2 % this year to reach a value of £537m, a weaker performance than last year’s 4.1 % increase, reflecting inflation-driven price rises in food & drink, rather than strong consumer demand. Six in 10 Halloween shoppers plan to reduce spending on the event due to financial constraints, and this budget-conscious approach is expected to inhibit consumers from splashing out on decorations and costumes. Retailers must showcase ranges that offer indulgence, seasonal appeal, and curiosity to encourage cautious shoppers to make purchases, according to GlobalData, a leading data and analytics company.

GlobalData’s latest report, “Retail Occasions: Halloween Intentions 2025,” reveals that almost half of UK shoppers plan to participate in Halloween festivities this year. Yet, 60 % of Halloween shoppers intend to curtail purchases for the event in 2025 amid financial pressures. This trend is most pronounced among 25–34-year-olds.

Eleanor Simpson-Gould, Senior Retail Analyst at GlobalData, comments: “To appeal to this core Halloween shopper, retailers must promote low-cost Halloween items such as themed candles, drinks, and snacks to encourage small impulse purchases and boost volumes.”

A further risk to Halloween spending is the strong sentiment among consumers that Halloween is a waste of money. This perspective poses a challenge for retailers to change, as the event lacks the family-oriented appeal that characterises occasions such as Mother’s Day and Christmas. GlobalData forecasts demand for food, drinks, and decorative items will increase due to traditional interest in pumpkins and trick-or-treating supplies in multipack bags. However, retailers should adopt more strategic range design approaches to enhance sales.

Simpson-Gould continues: “Retailers must offer innovative and enduring products to shift consumer perceptions of Halloween purchases. Fortnum & Mason stands out this year with its limited-edition Halloween hamper, containing Lucifer’s Marmalade and an Uncommon Chocolate Toad, offering luxurious and curiosity-driving items that elevate the occasion. Grocers must mirror this approach, utilising the strength and popularity of their respective premium own-brand ranges to launch limited-edition and mystery flavour food & drink items.”

Symrise announced a strategic equity investment in Cellibre, a U.S.-based biotechnology company specialising in sustainable biomanufacturing. This partnership positions Symrise at the forefront of fermentation-derived ingredients that are better for both people and planet. It will initially focus on innovation across taste solutions and cosmetic actives, reinforcing its long-term competitiveness and sustainability leadership.

By partnering with Cellibre, Symrise gains preferred access to proprietary, fermentation-based technology, enabling scalable production of high-value ingredients across food, beverage, cosmetics, and nutraceutical sectors. With this investment, Symrise will leverage Cellibre’s world-class biotechnology platform to enable a more resilient supply chain, mitigating seasonal and cultivation variability.

Cellibre brings a significant track record in designing and engineering microorganisms for the production of cultured natural products and chemicals that are utilised in pharmaceuticals, functional health, beauty ingredients, industrial applications, and more.

This collaboration supports Symrise’s ambition to integrate biotechnology across its operations, ensuring long-term resilience, portfolio diversification, and competitive advantage. It also aligns with the company’s sustainability commitments and consumer-driven innovation strategy.

Balchem, a leading global manufacturer of specialty ingredients for human nutrition and health, has announced the launch of StabiliPro^™, its new excipient portfolio designed to stabilise probiotic formulations and extend shelf life. The new product range is set to be unveiled for the first time at SupplySide Global 2025, from 27-30 October in Las Vegas. At the show the Balchem team will present a new study demonstrating how StabiliPro™ can help to maintain probiotic integrity, resulting in a longer shelf life and reducing the need for probiotic overuse in finished product formulations. For dietary supplements, functional food and beverage manufacturers, StabiliPro^™ presents an exciting opportunity to develop new and improved probiotic innovations – with a longer shelf-life and clean label packaging.

The probiotic industry is rapidly growing – currently worth $ 73 billion, it is expected to reach $ 110 billion by 2030.¹ This rising interest in probiotics is fueled by consumer desire for products that support gut health and digestive support, as well as other health and wellness issues – such as immunity and mental and emotional wellbeing. As today’s consumers take a more proactive approach to wellness, many are using probiotics preventively to maintain general health and resilience. Despite this growing demand, manufacturers looking to innovate in this space still face significant formulation challenges – from regulatory hurdles and shelf-life stability to the need for further research to expand understanding on the overall benefits of probiotics. The viability of probiotics is one of the most significant challenges, as these microorganisms are particularly sensitive to harsh processing and high-moisture environments. To address this issue, excipients can play a vital role in maintaining a probiotic’s integrity over its shelf life.

Stabilising probiotic innovation

Enter StabiliPro^™. Balchem’s new clean-label multifunctional excipient portfolio has been developed to enhance probiotic stability in a range of formulations, extending shelf life by ensuring maintenance of probiotic stability and reducing the need for probiotic overages. Many manufacturers currently use more probiotics than needed in their formulations to counter the amount that is lost through deterioration during the product development process.

“The probiotics market is growing rapidly and shows no signs of slowing down, so solutions like StabiliPro^™ are essential in ensuring that functional food, beverage and dietary supplement innovators can achieve effective, cost-efficient formulations to meet the demands of today’s health-conscious consumers,” comments Josephine Nakhla, Strategic Marketing & Business Development Manager at Balchem, Powders & Cereal. “Building on decades of particle engineering expertise, StabiliPro^™ is an exciting addition to our already extensive portfolio of food and beverage ingredient solutions. This launch marks another key milestone in our mission to deliver trusted, innovative and science-based solutions to our customers.”

¹Statista and Grandview Research

Consumer sentiment is changing. Consumers are more aware of the ingredients they are choosing to consume and are actively trying to purchase products that align with their needs and preferences.

GlobalData’s Ai Palette platform has analysed data from thousands of food and beverages ingredients to identify those that have high growth and high engagement. This analysis is based on real-time data points collected from social media and global retail sites over the past two years, as measured in June and July 2025, and includes a comparison of compound annual growth rates (CAGR) over that period.

The emerging food and beverage ingredients identified in this analysis were grouped under four key consumer trends: functional wellness, distinct flavour fusions, global takeover, and nature’s pantry. Insights from this analysis were presented in a recent Ai Palette webinar titled “Emerging Ingredients in Food & Beverages – Trends Consumers Really Care About in 2025,” which highlighted the following findings:

Functional wellness

This trend highlights the use of functional ingredients that improve the nutritional value of foods and beverages, providing consumers with health benefits beyond basic nutrition. Zinc is emerging as a key ingredient in the food and beverage sector due to its significant role in promoting functional wellness, supporting immune function, wound healing, and metabolic health. The Ai Palette platform indicates that the German dairy market is seeing a rise in zinc-fortified products, showcasing a growing interest in nutrient-rich dairy options.

Distinct flavour fusions

Characterised by the innovative combination of unique ingredients, this trend distinguishes products with bold and unexpected flavour profiles that captivate the palate and set them apart in the marketplace, such as gochujang. This Korean chili paste is gaining popularity in the US condiments market for its ability to enhance flavour fusions with a mix of heat, sweetness, and umami. Over the past two years, gochujang has experienced a remarkable growth rate of 28.5 %, supported by 264,000 data points from Ai Palette, appealing to adventurous consumers seeking authentic and spicy culinary experiences.

Global takeover

Reflecting the increasing influence of international flavours, this trend signifies the penetration of global flavours into new markets and categories, breaking traditional culinary boundaries. Miso is emerging as a key ingredient in the food and beverage sector, thanks to its versatility and health benefits, which align with the global demand for wholesome, flavourful options. Its growing popularity in condiments showcases its ability to enhance various dishes with its unique umami profile. Miso has seen a remarkable growth of 28.2 % since July 2023, supported by nearly 70,000 Ai Palette data points, emphasising its cultural significance and premium quality.

Nature’s pantry

This trend heralds a resurgence of natural ingredients, revitalising them with contemporary applications that underscore their timeless appeal and align with the growing demand for wholesome food and drinks. Peas are growing in importance as a vital component of this trend due to their fresh and natural qualities, which offer a distinctive and wholesome addition to culinary applications, with multiple health benefits. Their rising popularity in Indian snacks underscores their versatility and appeal in global food innovations.

Alice Popple-Connelly, Senior Consumer Analyst, at GlobalData, comments: “Understanding how consumer sentiment is changing and the underlying trends behind it enables brands to position their products more effectively. Identifying the emerging ingredients associated with each trend also provides food and beverage brands with compelling formulation options for innovation.”

New technology protects citrus flavours from the dulling effects of oxidation, producing vibrant true-to-fruit flavour profiles with long-lasting consistency in RTD beverages and drink mixes

California-based T. Hasegawa USA Inc., one of the world’s top food and beverage flavour manufacturers, launched an advanced technology designed to help beverage manufacturers create fresh-tasting citrus drinks with better shelf life consistency.

The company introduced HASECITRUS™, a natural flavour stabilising product that protects citrus flavours from the dulling effects of oxidation – a process where oxygen, pH and temperature reacts with flavour compounds in citrus, changing the colour, aroma and taste.

Citrus flavour oxidation causes major problems for beverage producers who need consistency of flavour and shelf stability in packaged form. Both dry and liquid beverages can be affected by UV light and temperature fluctuations, which can affect the pH balance and accelerate the process of oxidation. HASECITRUS uses a shelf-stable design that does not rely on less refined citrus commodities to help manufacturers create beverage formulations that maintain citrus flavour profiles for longer periods without refrigeration or special packaging.

“Citrus beverages are becoming increasingly complex in categories like sports nutrition and energy that feature added functional ingredients like protein and electrolytes – but consumers also want clean label, preservative-free products,” explained Mark Webster, vice president of sales and marketing at T. Hasegawa USA. “This is driving demand for new technologies like HASECITRUS that enable manufacturers to overcome the effects of oxidation and offer natural flavour beverages that remind consumers what fresh citrus tastes like.”

The new technology was developed as part of T. Hasegawa’s “Bridge to Tokyo” program, which combines the R&D expertise and innovations of the company’s global headquarters in Japan and its California-based U.S. subsidiary. HASECITRUS was developed over a two-year period, inspired by technology from the company’s research and flavour innovations center in Japan.

HASECITRUS launches in eight distinct flavour variants including Lemon; Lime; Orange; Blood Orange; Navel Orange; Lemon Lime; White Grapefruit and Pink Grapefruit. These flavours are offered initially in liquid form, with a dry powder option available upon request. HASECITRUS flavours meet FDA guidelines for natural flavours, upholding clean-label formulations, and the product can be made to conform to non-GMO and Kosher certifications.

Leader in kombucha tea beverages in the US to strengthen Generous Brands’s expanding portfolio of premium, high-growth functional beverages

Generous Brands, a Butterfly portfolio company and a leader in premium refrigerated beverages in the US offering the Bolthouse Farms, Evolution Fresh, and SAMBAZON brands, announced that it has completed its acquisition of Health-Ade, a fast-growing leader and innovator in kombucha tea beverages, from private equity firms First Bev and Manna Tree Partners (“Manna Tree”), who will also continue on as minority shareholders in Generous Brands.

Since launching in spring 2024, Generous Brands has built a portfolio that spans juice, smoothie, kombucha, cold-pressed, protein, coffee, and alternative soda categories. The fast-growing Health-Ade brand will complement existing portfolio brands Bolthouse Farms, Evolution Fresh, and SAMBAZON beverages to create a leader in premium refrigerated beverages. The new portfolio, nearing $1 billion in retail sales, will have meaningful scale, channel strength, and significant owned manufacturing capabilities, cementing its leadership position in the category.

The Health-Ade brand has grown rapidly from its origins as a kombucha sold at the Brentwood Farmers Market in 2012 to become a top-selling functional beverage brand in the US, with retail sales approaching $250 million annually and products in 65,000 outlets nationwide. The kombucha segment has experienced consistent growth over the last five years, and Health-Ade is on track to continue growing in this expanding category.

Once hailed as “better-for-you” alternatives, many popular energy drinks marketed as clean or wellness-focused are now under fire. Recent studies are calling attention to potential health risks linked to taurine and erythritol, common ingredients in beverages that carry a health halo.

This emerging data is sparking a broader industry reckoning around ingredient safety, transparency, and the truth behind functional claims.

New research, such as a 2025 study published in Nature, has ignited conversations about taurine, an amino acid prevalent in many mainstream energy formulations, with some findings indicating its role in promoting certain cancer cell growth pathways. Simultaneously, erythritol, a widely used zero-calorie sweetener in numerous “sugar-free” beverages, has been associated with higher cardiovascular risk, including heart attack and stroke, according to research led by Dr. Stanley Hazen at the Cleveland Clinic Lerner Research Institute. These developments are forcing consumers and health professionals alike to re-evaluate the true health profile of their energy choices, pushing for a higher standard of integrity in the market.

“We’re seeing more evidence that ‘sugar-free’ and ‘natural energy’ aren’t always what they seem,” says CJ Rapp, CEO of Karma Water and 30-year beverage industry veteran. “The language may be clean, but the ingredient lists often aren’t—and consumers are starting to notice.”

The ingredients consumers aren’t questioning – but should be

Despite marketing claims that position these drinks as clean, keto-friendly, or plant-based, the presence of taurine, erythritol, synthetic caffeine, and undisclosed preservatives challenges their wellness positioning.

Industry insiders and health advocates are now urging energy drink makers to meet a higher bar, including:

• Evidence-based functional ingredients with real health benefits
• Transparent labeling that goes beyond buzzwords
• Natural stimulants that don’t carry potential long-term risks
• Smarter delivery systems that preserve potency and bioavailability

A quiet shift toward smarter energy

One example of this emerging category is Karma Energy Water, developed with transparency and formulation integrity at its core. Using natural green tea caffeine, B vitamins, and Cognizin® citicoline (a clinically studied nootropic), the line avoids problematic additives while supporting sustained energy and mental focus.

Karma’s patented push cap technology keeps active ingredients sealed and protected until the moment of consumption—preserving efficacy without relying on synthetic stabilisers or preservatives.

“Consumers deserve more than just an energy boost – they deserve products that genuinely support long-term well-being,” Rapp adds. “The future of functional beverages will be defined by trust, science, and clean delivery – not empty claims.”

Collective Project, a Canadian cannabis beverage brand known for its bold flavour pairings, real fruit juices, and creative can design collaborations with emerging artists, has officially launched in the U.S. with direct-to-consumer shipping in 25 states.¹

This major milestone follows Collective Project’s acquisition earlier this year by Organigram Global, Canada’s #1 cannabis company by market share. After a soft launch of its sparkling juice lineup in select states in Fall 2024, Collective Project built early excitement for its flavourful, fruit-forward beverages. The brand now expands to consumers across the country with full-scale e-commerce and the debut of its new sparkling lemonades – all crafted with real fruit juice, high-quality ingredients, and hemp-derived THC.

At Collective Project, every can is a canvas. Every beverage is a collaboration between the brand’s flavour creators and visual artists from around the world, transforming every product into a functional piece of art. Through this global creative platform, Collective Project brings together expressive design, great taste, and a modern way to enjoy cannabis.

“Collective Project is rooted in flavour and creativity,” said Megan McCrae, SVP, Corporate Strategy & International Growth, Organigram Global. “We’re proud to partner with artists from around the world to create cans that reflect the vibrant community behind our brand. And as the hemp-derived Delta-9 space grows, we see a real opportunity to offer consumers a modern, social alternative to alcohol – one that brings together great taste, thoughtful ingredients, and artistic expression.”

Sparkling juices

The sparkling juice lineup offers rich, effervescent flavours made with true-to-fruit blends for an unmatched full-body experience. Currently available in 4-packs (12oz cans):

• Blood Orange, Yuzu & Vanilla (available in 5mg and 10mg THC)
• Mango, Pineapple & Coconut (available in 5mg and 10mg THC)
• Raspberry Vanilla (available in 10mg THC)

New: Sparkling lemonades

The sparkling lemonades offer a zesty, low-calorie, and low-sugar option that adds a bubbly twist to every celebration. Available in 4-packs (12oz cans):

• Classic Lemonade (available in 5mg THC)
• Raspberry Lemonade (available in 5mg THC)
• Cherry Limeade (available in 5mg THC)

All beverages are made with high quality hemp-derived THC and are tested by independent third parties for consistency, quality, and compliance. With a variety of THC levels, there’s a dose for every kind of cannabis experience and lifestyle. Collective Project products are available for purchase by consumers 21+.

¹Collective Project is now shipping to Arkansas, Delaware, Florida, Georgia, Illinois, Indiana, Kansas, Maine, Minnesota, Missouri, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, North Carolina, Ohio, Oklahoma, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Wisconsin, and Wyoming.

Vitamin C is a unique, flavourful, and tasty ingredient found naturally in fruits and vegetables, with essential health-boosting properties.

The growth in popularity of vitamin C stems from the ingredient’s versatility across categories where it adds functional health benefits to snacks, energy and vitality to beverages, and natural everyday support for baby care products, says GlobalData, a leading data and analytics company.

Vitamin C, also known as ascorbic acid, is a water-soluble vitamin essential for various bodily functions, including collagen synthesis, immune function, and antioxidant protection. It is commonly found in citrus fruits like oranges, lemons, and grapefruits.

The ingredient is the subject of GlobalData’s latest report: “Ingredients Insights: Vitamin C”, which combines findings from the company’s Ai Palette innovation and consumer insights platform with GlobalData’s consumer intelligence center insights to provide a deep dive understanding of why vitamin C enjoys such positive consumer sentiment and how it is being used as a beneficial ingredient in various markets and categories. The research report also identifies the consumer trends that are driving Vitamin C’s popularity, provides suggestions for other compatible ingredients and reviews how manufacturers can use vitamin C in their products.

Leveraging the world’s largest consumer data lake, with a staggering 61 billion global data points collected in real-time from social media, e-commerce, and foodservice menus, GlobalData’s Ai Palette platform has conducted a thorough analysis of Vitamin C’s ‘engagement score’ and data point growth rates over the latest two-year period. This analysis has pinpointed key innovation opportunities for Vitamin C across key categories. In the food and beverage sector, the primary focus areas are snacks and beverages, while in the beauty and personal care sector, the baby care category stands out.

Beverages

South Korea, the UK, and the US are the top three beverage markets for vitamin C. The natural presence of vitamin C in fruit-based drinks, such as orange and citrus juices, and its increasing inclusion in functional beverages and mocktails have boosted the ingredients’ popularity in these markets.

Vitamin C in non-alcoholic beverages aligns with the vitality and balance trend, which emphasises health, well-being, and maintaining an active lifestyle. This trend is particularly appealing to older demographics, who prioritise ingredients like vitamin C for its role in skin health and joint support.

Olivier Fevre, Associate Consumer Analyst at GlobalData, comments: “Consumers and brands associate vitamin C with a healthy lifestyle. Tapping into the health & wellness trend is crucial for brands using vitamin C, as consumers increasingly value ingredients that support overall wellbeing. Vitamin C is strongly associated with skin care and nourishing benefits, making it a natural fit for products positioned around gentle care or daily wellness routines. By delivering added nutrition or nourishing properties, such as natural energy or supporting skin health, products containing vitamin C are a simple, everyday way for families to boost their health and wellness from the snacks, beverages, and baby care categories.”

New research reveals how food and beverage brands can lead innovation for millions facing sensory and nutritional challenges

IFF a global leader in food, beverage, and health and wellness, has released a new report highlighting how the rapidly growing GLP-1 consumer market is reshaping the sensory experience and nutritional needs associated with eating and drinking. The report outlines how food and beverage manufacturers can better support this emerging consumer segment with products that align with their evolving preferences.

“IFF is empowering our customers to lead the next wave of food and beverage innovations beyond traditional formulations, including helping GLP-1 consumers have choices they desire,” said Erik Fyrwald, IFF CEO. “We aim to bring back the joy of eating and drinking by offering more healthy, great-tasting nutrition choices for all consumer segments, including GLP-1 users.”

Disconnect on three levels

Despite the rapid rise in GLP-1 medication use, most food and beverage products fall short of meeting the needs of these consumers – or aligning with how they now experience food. IFF has identified a disconnect on three key levels:

1. Nutritional: GLP-1 users are eating less but require more from every bite and sip. They need nutrient-dense, smaller portions that efficiently deliver protein, fiber and hydration—without overwhelming flavours.
2. Sensory: Eighty-five percent of GLP-1 consumers report significant changes in their food and beverage preferences. Common aversions include fatty foods, sweets, deli meats, coffee and alcohol. Dry, sticky or dense textures are also frequently rejected.
3. Emotional: Many consumers are navigating a changed relationship with food—one that may involve a sense of loss, social disruption and a search for new meaning in nourishment.

Understanding the GLP-1 consumer personas

IFF is in the early stages of exploring GLP-1 consumer segmentation to help brands move beyond a one-size-fits-all approach toward one grounded in empathy, specificity and long-term relevance. The company’s latest outlook introduces key consumer personas, which are expected to evolve over time:

• Health Hacker Holly: Proactive, data-driven and focused on long-term wellness, she views GLP-1 as part of a broader bio-optimisation journey. She seeks functional benefits in formats such as protein bars, smoothies and enriched hydration blends, prioritising high-quality protein, added fiber and digestive support.
• Remedy Reacher Ron: Often managing chronic conditions such as diabetes, he uses GLP-1 to reclaim his health and sees food as both medicine and maintenance. He looks for fortified snacks and gut-friendly options aligned with medical guidance, favoring meal kits and low-glycemic shakes.
• Glow Getter Gail: Transformation-minded and focused on lifestyle and self-image, she wants food that aligns with her goals and identity – aspirational yet approachable, with “glow-up” appeal. She seeks portion-conscious indulgences, beauty-boosting nutrition and enjoyable flavours in formats such as smoothies, functional waters and shareable treats.

The outlook also outlines how the food and beverage needs of each GLP-1 persona evolve over time. In the initial treatment phase, consumers need support managing smaller portion sizes and medication side effects. The transitional phase focuses on preventing regression, requiring flexible serving sizes and flavour intensity options that adapt to changing cravings. In the “forever” phase, consumers seek to sustain their new routines with habit-forming formats for daily use, nutritional fortification and pre-portioned, high-satiety foods.

Driving empathy-powered innovation

IFF has introduced a comprehensive framework to support food and beverage manufacturers in addressing the complex sensory and nutritional needs of GLP-1 consumers. The framework is designed to guide both the reformulation of existing products and the development of new offerings, tackling challenges such as muscle mass maintenance, satiety, digestive support and sensory preferences. To demonstrate practical applications, IFF has developed a suite of AI-refined, consumer-tested product concepts that show how manufacturers can optimize their portfolios for this rapidly expanding market.

JOYBA^® Bubble Teas are the company’s latest products to be Upcycled Certified^® as it delivers food that nourishes people and the planet

Del Monte Foods announced that all nine of its JOYBA^® Bubble Teas have received Upcycled Certified^® status from Where Food Comes From, Inc., furthering the company’s efforts in reducing food waste. Through these nine beverages, Del Monte Foods has successfully reclaimed 265 tons of sweetened syrup over the past year, reducing food waste through more sustainable practices.

The company has been active in the upcycled food movement. In 2021, Del Monte’s Blue Lake^® Petite Cut, and Blue Lake^® Farmhouse Cut Green Beans became the industry’s first canned vegetable products to be Upcycled Certified^® by Where Food Comes From, Inc. Made with upcycled green beans from Wisconsin and Illinois, these offerings have now been joined by the newly certified JOYBA Bubble Teas. Through upcycling, smaller- or larger-sized vegetable cuts and sweetened syrup are being reclaimed rather than going to waste.

“As Growers of Good, Del Monte Foods actively seeks ways to redirect surplus products, helping to provide healthier, accessible food while reducing greenhouse gas emissions,” said Greg Longstreet, President and CEO of Del Monte Foods. “This achievement is a testament to the hard work of our team members in using more sustainable practices to ensure that food reaches its highest and best purpose, while creating delicious food and beverages that bring joy to eating.”

Globally, around USD 1 trillion is lost per year on food that is wasted. As part of Del Monte Foods’ mission to nourish people and communities with earth’s goodness, the company continues to reduce food waste in its supply chain. In fiscal year 2024, the company diverted more than 3 million pounds of food from landfills through upcycling.

“Upcycling food has emerged as one of the most effective ways food companies and people can combat climate change,” said Amanda Oenbring, CEO of the Upcycled Food Association. “As a trusted brand, Del Monte Foods leadership in the upcycling space continues to have an important impact on consumer awareness of reducing food waste for a healthier planet and future.”

EXBERRY^® colour supplier GNT has welcomed China’s decision to introduce an official industry standard for Colouring Foods.

“Colouring Food Ingredients for the Food Industry (QB/T6500-2024)” came into force nationwide on May 1, 2025, and regulates their production, use, and labeling. It has been developed by the China National Food Industry Association (CNFIA) and China’s Ministry of Industry and Information Technology (MIIT) alongside GNT and other relevant experts and stakeholders.

Colouring Foods – which were developed by GNT in 1978 – are plant-based, edible concentrates and are used to deliver colour to food, drink, and supplements. China’s new industry standard stipulates that they must be made from fruits, vegetables, plants, or algae that are normally consumed as foodstuffs.

In addition, Colouring Foods can only be created using physical processing methods and without the use of chemical solvents. Unlike most natural colouring solutions, these products must retain the key properties of the raw materials, including colour, taste, and nutritional value. Rigorous testing and quality control measures are also required to ensure that all Colouring Food ingredients meet the highest safety standards.

Due to the way they are produced, the standard classifies Colouring Foods as ingredients rather than additives. This means they qualify for clean and clear label declarations with wordings that reflect the colouring characteristic and the function, such as “carrot colouring ingredient.”

Silke Fallah, Head of Global Regulatory Affairs at GNT Group, said: “This industrial standard is an important step forward for Colouring Foods and a great achievement for getting regulatory clarity for the Chinese market.”

Prior to the introduction of the industry standard for Colouring Foods, Chinese manufacturers had relied on a voluntary group standard. It was issued by the CNFIA in 2017 and gained a high degree of recognition but lacked official industry endorsement.

The CNFIA submitted a project application for the industry standard in 2019 and received approval for its development the following year. It applies to all manufacturers selling food and drink in China and covers issues including technical requirements, inspection rules, labeling and packaging, storage, and transportation of Colouring Food ingredients.

Andreas Thiede, APAC General Manager for GNT Group, said: “Colouring Foods are becoming increasingly popular in China as consumers seek out cleaner labels, so we’re delighted that they now have official industry recognition. Our plant-based EXBERRY® colour portfolio includes a complete spectrum of Colouring Foods that are fully compliant with the new standard. We’re excited to be able to help manufacturers across China take advantage of this key development.”

The food industry is going through a time of profound change, driven by current environmental challenges, new consumption habits and the need for more sustainable and efficient production models. In this scenario, innovation in beverages, new ingredients and Research and Development (R&D) plays a decisive role in responding to these challenges and moving towards healthier, more responsible and future-proof food.

Against this backdrop of transformation, F4F – Expo FoodTech 2025, the technology fair for the food industry that will take place from 13 to 15 May at the BEC in Bilbao, will focus on how innovation in beverages, the development of new ingredients and applied research are redefining the future of the sector. More than 8,000 professionals from the entire food value chain will gather at the event, where they will discover the most cutting-edge solutions in foodtech, robotics, automation, processing and packaging machinery, food safety and science applied to food production. All of this will be presented by more than 250 leading firms such as Agrobank, AZTI, Basque Food Cluster, Christeyns, CNTA, Cocuus, Eurecat, Ibernova, IFR, Leitat, Tecnalia and Basque Culinary Center, among others.

Over the course of three days, more than 320 national and international experts will take part in the Food 4 Future World Summit, the largest European congress on food innovation, where they will share digital transformation strategies, success stories, and the latest trends in food production and consumption. Among the influential voices attending the summit are Javier Dueñas, CEO of Campofrío; Carmen Guelbenzu, Food Commercial Director at EROSKI; Suelen Tracastro de Souza, Head of Health Affairs at Danone; Isabel Sánchez, CEO of Delaviuda; Asunción Eguren, CEO of Bodegas Eguren Ugarte; and Joan Mir, General Director of Anecoop.

Drinks of the future: functionality, sustainability, and new consumption habits

The major food technology fair will shine a spotlight on the dynamic non-alcoholic beverage sector, a booming market where innovation is key to responding to emerging consumption trends, healthier preferences, and sustainability demands. Experts such as Laura Aranda, Business and Innovation Manager for Waters at Danone; Francisco Álvarez, Innovation Manager in Water and Non-Alcoholic Beverages at Hijos de Rivera; and Montserrat Rosell, Oenologist at Familia Torres, will share their insights on how brands are transforming their portfolios by developing products that combine quality, functionality, and environmental commitment.

Sustainability will be one of the core themes of the Beverages Industry Summit, especially the transition toward zero-emission industries. Cristina Rodríguez, Head of Sustainability at EROSKI, will highlight the main challenges the sector faces in this transition—from maintaining quality and competitiveness to adapting to new regulations and gaining the support of an increasingly informed consumer.

A similar commitment to sustainability and resilience can be seen in the dairy sector, where collaboration is key to achieving the Sustainable Development Goals (SDGs). This will be addressed by representatives from leading companies and cooperatives, such as Naroa Sarasua, Head of Sustainability at Kaiku Cooperative; Ana Alicia Bolívar, Head of Sustainability at COVAP; and Rubén Hidalgo, Director of Capsa Vida, who will emphasize sector-wide partnerships as a key tool for driving more responsible production and consumption practices.

New ingredients and alternative proteins: innovation for more sustainable nutrition

In parallel, the challenge of ensuring access to sustainable protein for a growing global population will open the floor for debate on new alternative sources. Anna Handschuh, Head of Global Public Affairs & Impact at Gourmey; Lou Cooperhouse, Founder, President and CEO of Blue Nalu; and Laura Pedrós, Business Development Specialist at LevProt, will explore innovative sources that can be integrated into food products to meet consumer needs and market trends—new ways to deliver nutritious solutions with a lower environmental footprint.

The future of food also hinges on the development of next-generation ingredients capable of improving the nutritional profile, functionality, and sustainability of foods. Experts from Tecnalia, Leitat, and the National Center for Food Technology and Safety (CNTA) will present the latest research and technological advances driving this invisible yet essential revolution aimed at satisfying an increasingly informed consumer. Meanwhile, representatives from Clusaga, Mediterranean Algae, and Poseidona will highlight how advanced processing and preservation techniques are reshaping the rules of the game in the food industry.

Personalisation, technology, and climate change: keys to the new food R&D

Personalisation and functionality are also gaining ground in food design, thanks to cutting-edge technologies such as 3D printing, omics sciences, and new sustainable extraction techniques. Alvar Gràcia, Senior Researcher at Leitat; Javier Campión, Coordinator of the Health and Gastronomy Area at the GOe Tech Center of the Basque Culinary Center; and Leyre Urtasun Del Castillo, Head of Product Development in the R&D Department at CNTA, will analyse how these advances allow for the creation of products tailored to the specific needs of different population groups – children, the elderly, athletes – opening new paths for more precise, healthy, and sustainable nutrition.

The R&D Directors Summit at Expo FoodTech 2025 will also address one of the most pressing global challenges: the impact of climate change on food security. Experts from the Basque Centre for Climate Change (BC3), international representatives of the Association Climatologique de la Moyenne-Garonne et du Sud-Ouest (ACMG), as well as from the University of the Basque Country (UPV) and the Basque Institute for Agricultural Research and Development (Neiker), will delve into emerging risks for agriculture, livestock, and fisheries, and the urgent need to design adaptation strategies to ensure the future availability and quality of food.

Ingredients identified by GlobalData’s AI Palette platform are already appearing in new product innovation, tempting consumers with niche flavours, health benefits, and premium offerings.

GlobalData’s AI Palette innovation and consumer insights platform has analysed the data from thousands of flavours and ingredients, pinpointing six that are set to drive new product development in the alcoholic beverages industry in 2025.

Leveraging the world’s largest consumer data lake, with a staggering 61 billion global data points collected in real-time from social media, e-commerce, and foodservice menus, the AI platform delivers powerful insights into emerging flavours and ingredients, as well as category opportunities.

Alice Popple-Connelly, Consumer Analyst at GlobalData, comments: “The alcoholic drinks sector is currently navigating significant challenges, including a global trend toward reduced alcohol consumption driven by health concerns, fierce competition from alternative beverage categories, and the ongoing impact of universal tariffs on U.S. imports.

“Tempting drinkers with cutting edge innovation or core brand enhancements based upon new flavours and ingredients is essential for category growth. For example, ingredient innovation will help brewers maintain their “cross-generational appeal”, especially with Gen Z consumers, and compete with other beverage categories in key consumption occasions such as on-premise and at-home.”

GlobalData’s latest report ‘Emerging Flavours & Ingredients in Alcoholic Beverages’, uses findings from AI Palette’s Foresight Engine, to identify one standout ingredient for each of six key markets analysed, that is suitable for alcoholic beverages innovation. These include, White Pepper in India, Tahini in the UK, and Valencia Orange in the US.

Each of the six selected ingredients is classified as having “high growth” and “high engagement” based upon consumers interactions with them across social media, retail and restaurant industry sites over recent years – as measured during the review period in March 2025. The report places each ingredient into an ingredient family, provides suggestions on ingredient pairings, and reviews how brands can leverage these ingredients in alcoholic drinks and capitalise on their benefits.

The six emerging flavours and ingredients identified in the report:

Tahini

Is a creamy paste with a slightly bitter undertone made from ground sesame seeds. Common in Middle Eastern, Mediterranean, and North African cuisines. One promising opportunity for tahini lies in the rapidly growing UK stout segment, which is expected to achieve a 14.2 % CAGR from 2020 to 2029, according to GlobalData. Rogue Ales & Spirits has innovatively incorporated the flavours of tahini into ist 2022 Santa’s Private Reserve stout, in collaboration with Honey Mama’s.

Flavour Profile: Nutty, Woody, Bitter

Ingredient Pairings: Chocolate, Tangerine, Honey

Ingredient Benefits: Strong nutritional profile, Creates a creamy texture, Subtle neutral colouring

Roselle (Hibiscus sabdariffa)

Is a plant known for its red calyces, which are often used in herbal teas, health drinks, tonics, jams, jellies, yoghurt, lozenges and candies. In recent years, roselle juice has become more popular in functional drinks aimed at hydration, digestion and heart health. It is more widely consumed in the Middle East & Africa as well as the Asia & Australasian markets. In the latter, it’s ‘floral’ flavour ranks among the top five flavours within spirits, making it the highest-ranking region for this flavour in the alcoholic beverages sector, according to GlobalData’s Q1 2024 consumer survey.

Flavour Profile: Floral, Fruity, Herbal

Ingredient Pairings: Lime, Lemon, Ginger

Ingredient Benefits: Health functionality, Younger generation appeal, Attractive colour

Valencia Orange

Is a summer variety of Citrus sinensis, which includes other cultivars such as Cara Cara, blood and navel oranges. The inclusion of Valencia oranges in alcoholic beverages, is both appealing and growing in demand in the United States, where consumers express a preference for sweet flavours in wines, beer and cider.

Flavour Profile: Tangy, Sweet, Bitter

Ingredient Pairings: Cranberry, Honey, Vanilla

Ingredient Benefits: Nutritional benefits, Regional authenticity, Versatility with other flavours

Olive (Olea Europaea)

Is a small fruit native to the Mediterranean region, prized for its rich flavour and versatility. The inclusion of olives as in ingredient and flavour in alcoholic beverages is up and coming due to its unique taste profile, with South Africa emerging as a key market, reflecting growing consumer demand for natural and healthy products.

Flavour Profile: Bitter, Nutty, Earthy

Ingredient Pairings: Rosemary, Orange, Lemon

Ingredient Benefits: Unique and distinct flavour, Rich in healthy fats, Digestive health

White Pepper

Often used as a conceptual flavour descriptor rather than a physical ingredient in alcoholic beverages, white pepper is widely utilised in culinary traditions worldwide. The appeal of flavours that white pepper can facilitate in alcohol, such as spicy and woody, are appealing to consumers and demand for them is high in the MENA and Asia pacific regions.

Flavour Profile: Earthy, Fiery, Woody

Ingredient Pairings: Peach, Caramel, Agave

Ingredient Benefits: Subtle and versatile colour, Intensify other flavours, Anti-inflammatory properties

Finger Lime

Finger lime (Citrus Australasica) is a unique citrus fruit native to the rainforests of eastern Australia, known for its vibrant flavour and distinctive texture. Citrus flavours already holds a strong position in the alcoholic beverage market as an ingredient in spirits such as gin and vodka, making finger lime a promising option in high consuming spirits markets like the UK, and in Australasia where the fruit is produced.

Flavour Profile: Citrus, Floral, Bitter

Ingredient Pairings: Peach, Caramel, Agave

Ingredient Benefits: Premiumisation, Versatile flavour, Novelty

Popple-Connelly adds: “GlobalData’s AI Palette innovation and consumer insights platform provides key global insights into which ingredients and flavours are emerging in real time, serving as a powerful foundation for brand innovation. Leveraging these emerging ingredients and conceptual flavours allow alcoholic drink brands to target novel, experiential and health-conscious consumers thereby gaining a competitive edge. Each ingredient identified by the platform presents a unique opportunity for innovation across various alcoholic drink categories, empowering brands to confidently explore new possibilities.”

Anuga Select Japan 2025 returns to Tokyo Big Sight – A premier global platform for food innovation and international business matching.

Following its highly successful debut in 2024, Anuga Select Japan – part of the globally renowned “Anuga” food trade fair brand – is set to return for its second edition from April 15 to April 17, 2025, at Tokyo Big Sight. As one of the most internationally diverse food and beverage trade shows in Japan, Anuga Select Japan continues to solidify its position as a key event for global industry professionals seeking entry into the Japanese and wider Asian markets.

The inaugural edition in 2024 welcomed exhibitors from 9 countries, with over 86 % of participants coming from overseas—a strong testament to the show’s global appeal and uniqueness within Japan’s food trade fair landscape. This exceptional level of internationality is expected to grow even further in 2025, as the event expands its offerings and reach.

Anuga Select Japan 2025 will once again be held in conjunction with several prominent co-located exhibitions, including the internationally acclaimed ISM Japan (International Sweets and Snacks Trade Fair), FABEX Tokyo, Premium Food Show, and ProWine Tokyo. This combined format creates a powerful synergy, drawing a diverse audience of food and beverage professionals from across the globe and offering a comprehensive overview of current industry trends and innovations.

In response to the increasing global focus on health, sustainability, and ethical food production, this year’s edition will spotlight cutting-edge categories such as Organic and plant-based products, Nutritional supplements and functional foods, Eco-friendly packaging and sustainable supply chains.

As Japan continues to address the challenges of a super-aged society, the demand for products that promote longevity and wellness is growing rapidly. Anuga Select Japan 2025 will serve as a critical hub for discussion and exchange around these topics, particularly within the East Asian region. By facilitating meaningful connections between global suppliers and local buyers, the show will play a vital role in advancing food innovation and creating new business opportunities.

Organised under the esteemed Anuga brand by Koelnmesse, in partnership with industry leaders and regional stakeholders, Anuga Select Japan 2025 is poised to become an unmissable event for anyone involved in the future of food.

More and more people around the world are turning to food and beverages that offer them functional added value and are tailored to their personal needs. This growing demand is also reflected in a survey conducted by Innova Market Insights: 42 % of respondents said that a product’s health benefits were a key quality criterion for them. According to the survey, one in five is willing to pay more for functional ingredients that address specific health issues (Innova Market Insights: Global Ingredient Trends 2025).

How manufacturers score in the marketplace

This opens up a wide range of innovation opportunities for food and drink manufacturers. By highlighting certain ingredients on the packaging, the functional added value of a product can be better communicated and health-conscious target groups appealed to. The micronutrient experts at SternVitamin help manufacturers to develop innovative products that are tailored to specific target groups and at the same time enable health claims to be made. Based on nutritional trends, the company develops customized micronutrient premixes that reflect current market demand in line with trends.

Personalised nutrition as a key topic

Personalised nutrition was highlighted as one of the key themes in Innova’s Nutrition Trends 2025 study (Innova Market Insights: Top 10 F&B Trends 2025). “Consumers are increasingly attaching importance to products that are specifically tailored to their stage of life or their specific health needs. This applies to dietary supplements as well as to food and beverages,” explains Anna Schäfer, Junior Product Manager at SternVitamin. SternVitamin’s focus is particularly on women’s health. Hormonal changes during pregnancy and menopause mean that women of different ages and stages of life want to actively support their bodies. With premix solutions such as SternWoman 45+, which contains plant extracts such as green tea and blackcurrant extract in addition to various vitamins and minerals, SternVitamin supports interested companies from idea generation to product development.

From nutrition trends to functional products – focus on micronutrients

As Innova’s nutrition trends show, there is growing interest in a wide range of health trends, and increasingly in products with functional added value. With an annual growth rate of 6.4 %, this trend is also reflected in the market for new products enriched with vitamins and minerals (Innova Market Insights, CAGR 2020-2024).

The “beauty from within” trend represents a holistic approach to health that aims to enhance beauty from within. For example, vitamins such as A, C and E are important for a strong skin barrier, while various B vitamins are important for beautiful and healthy hair.

In addition to physical health, consumers are also interested in mental health. Globally, 36 % of respondents cite mental and emotional wellbeing as a primary health goal (Innova Lifestyle & Attitudes Survey, 2024). In line with this, SternVitamin has developed the Matcha Wafer Snack with the SternPowerUp premix, which supports cognitive performance with a blend of B vitamins, vitamin C, zinc and matcha powder, and can reduce the occurrence of fatigue.

The gut is also increasingly becoming the focus of health-conscious nutrition. Scientific research shows that a healthy microbiome is essential for the immune system, digestion, and even mental wellbeing. Manufacturers offering innovative solutions for holistic gut health are thus tapping into another growing market segment. Anna Schäfer: “With SternGutFeeling, SternVitamin has an innovative premix solution consisting of short-chain fructooligosaccharides, vitamins C, D, E, zinc and selenium in its portfolio, and supports manufacturers in product development with scientific expertise in micronutrients.”

One of the world’s largest cocoa and chocolate manufacturers, Altinmarka, has launched a food & beverage product line made from upcycled cocoa fruit. The new range, Cacaonly, uses the natural sweetness of the cocoa fruit, eliminating the need for refined sugar.

At the heart of the Cacaonly range is the Cacaonly chocolate, a fruity and intense dark chocolate that is 100 % sweetened with dried cocoa fruit pulp. With production facilities in Europe and Turkey, Cacaonly chocolate is available as a couverture for global industry chocolate makers, and as a bar for consumers through Kahve Dünyası in Turkey.

Kahve Dünyası, a cafe chain with over 250 stores across the globe and a subsidiary of Altinmarka, has launched the Cacaonly beverage in Turkey. This iced drink is made with cocoa fruit juice, which gives it a tropical and lychee-like taste. The low-calorie drink has no added sugar, additives, or preservatives. A powdered-inspired version of the drink has also been launched by Altinmarka.

With the versatility of cocoa fruit as a sweetener, textural element, and sustainable ingredient in foods and beverages, Altinmarka is set to expand the Cacaonly product line, introducing more offerings.

To source its cocoa fruit ingredients, Altinmarka partners with Koa, a Swiss-Ghanaian scale-up that works with over 5,000 smallscale farmers in Ghana. By upcycling cocoa fruit pulp, Koa pays farmers in Ghana an additional income stream from cocoa, which farmers use to invest in their farms and improve their livelihoods.

‘Cacaonly is a testament to the power of partnership,’ says Anian Schreiber, CEO and Co-Founder of Koa. ‘By unlocking the full potential of the cocoa fruit, we’re proving that innovation and sustainability don’t have to be at odds—they can go hand in hand. Together with Altinmarka and Kahve Dünyası, we’re not just making chocolate and beverages; we’re rewriting the playbook for the cocoa industry—one that lifts farmers up and creates a more delicious, responsible future for all.’

Cacaonly is now available for the industry through Altinmarka.

1.7 billion liters of food in SIG’s sustainable packaging innovations

SIG announced the continued success of its SIG Terra portfolio, with a 15 % increase in sales for SIG Terra packaging materials for aseptic cartons in 2024. The growth is well above the strong 6 % overall revenue growth¹ of the company’s carton packaging and demonstrating the unbroken increase in market demand for sustainable packaging solutions. SIG Terra is SIG’s marker for sustainable packaging innovations, which the company constantly evolves for better.

In 2024 alone, approximately 1.7 billion liters of food were packed in packs made with SIG Terra packaging materials. Since its introduction, SIG has now sold enough packs with SIG Terra solutions to fill around 6 billion liters of food, marking a milestone in SIG’s mission to drive sustainable innovation. Market expansion in Europe and a successful sales ramp-up of the SIG Terra Alu-free + Full barrier packaging material in China further highlight the growing preference for SIG’s even more sustainable offerings. SIG Terra solutions in aseptic cartons accounted for 9.3 % of the food packed in SIG aseptic cartons in Europe – where uptake has remained strong – and 4.1 % worldwide.

Sustainable innovation as strategic pillar

SIG is dedicated to creating a regenerative future. The company continuously strives to actively protect and restore ecosystems, mitigate climate change, improve access to nutrition, cut food waste and accelerate innovation on circularity. To achieve this, SIG focuses on areas where it has the largest impact and opportunities. SIG’s packs are among the most sustainable packaging solutions in each relevant market segment² – and the company is innovating to reduce its environmental impact even further.

By developing innovative, even more sustainable packaging materials, SIG offers industry-leading solutions for customers with significantly reduced lifecycle carbon footprint and environmental impacts2. The SIG Terra portfolio represents SIG’s most sustainable packaging innovations, including aseptic carton packaging materials without aluminum layer, with polymers linked to forest-based and recycled materials through certified mass balance systems as well as recycle-ready bag-in-box and spouted pouch solutions.

With a strong focus on reducing fossil material use and carbon emissions, SIG has set multiple industry benchmarks, including the launch of the world’s first aluminum-free aseptic carton in 2010, with a full-barrier version for wider use with oxygen-sensitive products such as fruit juices, nectars, flavored milk or plant-based beverages following in 2022 and the first recycle-ready bag-in-box for water in 2021.

Sustainable transition without additional investment

As demand for sustainable packaging grows, SIG’s advanced solutions allow food and beverage manufacturers to align with consumer preferences and achieve their sustainability targets. SIG Terra packaging materials without aluminum layer are designed to be compatible with existing SIG filling lines in the market and enable customers to transition to more sustainable packaging options without the need for additional CAPEX.

Commitment to a regenerative future

SIG remains committed to pushing the boundaries of sustainable packaging. With a focus on innovation, SIG continues to refine its portfolio, ensuring that its solutions not only meet but exceed industry sustainability standards. Christoph Wegener, Chief Markets Officer at SIG, underscores this dedication: “The success of our SIG Terra portfolio shows that the demand for even more sustainable packaging solutions is accelerating. At SIG, we are driven by a vision of a regenerative future, and we are proud to support our customers in making meaningful progress in their sustainability targets.”

¹at constant currency
²based on independent ISO-compliant life-cycle assessments available at https://www.sig.biz/en/sustainability/life-cycle-assessments

Califia Farms^®, a leading, premium, plant-based beverage brand in the U.S., is turning on vacation mode with the launch of an all-new product line, Califia Farms Creamy Refreshers. Made with nearly 60 % less sugar than leading fruit juice beverages^*, these new delights bring fans back to Califia’s fruity roots that began 15 years ago. Available in four refreshing flavours like Strawberry Creme and Key Lime Colada, each Refresher combines coconut cream with real juice to provide natural nourishment and Califia’s signature irresistible goodness.

“Over the last 15 years, Califia Farms has loved experimenting with the endless possibilities of plants. Creamy Refreshers is a perfect example of how that innovation unlocked something new, delicious, and fresh,” said Suzanne Ginestro, CMO, Califia Farms. “Today’s consumer embraces mindful indulgences and we’re proud to bring a new little sweet treat to retail shelves.”

Crafted with simple, plant-based ingredients, all four Refreshers have less sugar than leading competitors, are soy-free, gluten-free and have just the right amount of sweetness. Enjoyed best over ice, flavours include:

• Strawberry Creme Refresher: Blends real strawberry juice with coconut cream for a smooth and refreshing delight at any time of day. 9 g of sugar per serving.
• Key Lime Colada Refresher: A bright, refreshing blend of real key lime juice with smooth coconut cream for a satisfyingly creamy taste. 8 g of sugar per serving.
• Piña Colada Refresher: Indulge in the classic and refreshing combination of real pineapple juice with coconut cream for a tropical, plant-based treat. 9 g of sugar per serving.
• Orange Creme Refresher: A sweet, citrusy blend of real orange juice and smooth coconut cream for a perfectly balanced and nostalgic treat. 10 g of sugar per serving.

Refreshers first appeared at Expo West and have a MSRP of USD 5.99 and are available in the U.S. at Albertsons, Target, and Kroger.

The U.S. juice market is expected to reach 3.35B this year¹ with 57 % of consumers purchasing juices in the past year, and nearly two-thirds drinking juice weekly.² Gen Z and millennials purchase the most juice, as evidenced by the cascades of social media moments showing influencers’ fun beverages treats throughout the day. Additionally, as juice consumption rises, so do concerns around ingredients. In fact, sugar reduction claims are the most popular benefit among non-alcoholic beverage launches.³

About Califia Farms (pronounced “Cal-uh-FEE-ahh” like California)
Califia Farms is on a mission to create a future where plants replace dairy, without compromise. Headquartered in Los Angeles, Califia produces innovative, healthy and great-tasting plant-based options. The brand’s wide range of plant milks, creamers, barista products, brewed-to-blend coffees, teas, and juices and are made using the highest-quality ingredients from whole food plant sources. Driven by shifting consumer demands for clean and sustainable products, Califia introduced hugely successful organic options with simple ingredients in 2023. The company continues to reduce its footprint, contributes to resilient agriculture and accelerates the circular economy, through actions like converting to 100 % recycled plastic in all its bottles and working with almond growers to plant organic crops. Founded in 2010, today Califia is one of the leading plant-based beverage brands in the U.S. and has on-the-ground operations in the U.K. with a brand presence in several other countries.

^*Compare 8-10g of sugar per serving in Califia Farms Creamy Refreshers vs. an average of 24g sugar per serving in leading fruit juice beverages.
¹“Juices Market in the United States.” Statista, accessed Feb. 20, 2025, https://www.statista.com/outlook/emo/beverages/non-alcoholic-drinks/juices/united-states.
²Innova Market Insights. (n.d.). Juice market trends in the U.S. Retrieved February 19, 2025, from https://www.innovamarketinsights.com/trends/juice-market-trends-in-the-us/
³GlobalData. (2024). The Sugar Challenge Report 2024: The evolution and future outlook of calorie and sugar reduction in soft drinks. Retrieved from https://www.globaldata.com/custom-solutions/solutions-in-action/sugar-challenge-report-2024-evolution-future-outlook-calorie-sugar-reduction-soft-drinks/

Symrise is relaunching its beverage incubator Califormulations and renaming the brand into bWorks™. This step completes the evolution from a partial investment into a full acquisition over recent years. Since 2019, Symrise has been delivering end-to-end beverage innovation to consumer-packaged goods (CPG) companies and their brands. bWorks™ now builds on the existing legacy of innovative and trustworthy beverage solutions. It is expanding its services as an incubation partner with the unique capacity to support both small-scale and large-scale production.

In its capacity as beverage incubator, bWorks™ offers end-to-end solutions from concept to market-ready products. It is leveraging consumer insights, winning flavours, rapid prototyping, as well as agile manufacturing. This unique incubator approach combined with expert taste solutions brings together creativity and commercialisation. This allows for speed to market at the right size with the right flavour profile.

“Our modular services, from insights and design to prototyping, development, and full-scale production, make us the ideal partner our customers’ beverage innovation journey”, states Fernando Levy, Sr. Director of Beverages BU NA. “Customers can obtain limited-edition runs, line extensions, regional or national launches, or long-term productions from us. bWorks™ adapts to customer needs through our bundle services and longstanding flavour expertise”.

As a premier solution turnkey partner, bWorks™ will continue to support customers with beverage innovation across three beverage-focused locations within the USA: Teterboro, NJ, Columbus, GA, and Laguna Beach, CA. The manufacturing site in Columbus, GA, provides agility with run capabilities ranging from 10k to 100k cases per SKU. This covers a variety of packaging, including cans, bottles, and bag-in-box. The site has also received certification from the Department of Agriculture as an approved food manufacturing facility (SQF Level 3, FSMA/HACCP). This includes alcohol permits and the ability to provide certification in Organic, Kosher and Halal.

Molson Coors Beverage Company is expanding its U.S. non-alc portfolio through a new strategic partnership with Fevertree Drinks plc, one of the world leading suppliers of premium carbonated drinks and mixers.

Starting February 1, 2025, Molson Coors will assume exclusive commercialisation rights to Fever-Tree’s award-winning lineup of tonics, ginger beers, cocktail mixers and more in the U.S. and will be responsible for co-manufactured production, marketing, sales and distribution of the brand in the U.S. The move is a significant step forward in Molson Coors’ strategic ambition to build a total-beverage portfolio for a wide range of consumer preferences across traditional alcohol occasions and non-alc occasions alike.

“Our strategic partnership with Fever-Tree in the U.S. is a meaningful step in Molson Coors’ journey to becoming a total-beverage company with a winning portfolio of drinks for a wide variety of consumer occasions. We’ve made progress here, and today we are building on that progress in a significant way with Fever-Tree as the latest and largest non-alc brand to join our portfolio,” Molson Coors Chief Executive Officer Gavin Hattersley said. “The U.S. is our biggest global market by revenue, and the same is true for Fever-Tree, so we believe this partnership provides ample opportunity for our teams to build on the strong success Fever-Tree has achieved to date. Our customers have been asking for a brand just like Fever-Tree from us, and by leveraging the scale, strong relationships and expertise of our team at Molson Coors, I’m confident in the road ahead for Fever-Tree as part of Molson Coors’ growing set of non-alc offerings in the U.S.”

Established in the UK in 2004, Fever-Tree has become a proven leader in a high-growth, above premium space. Drinks International voted it the ‘Number One Top Selling Mixer’ and ‘Number One Top Trending Mixer’ for 11 years running, while the New York International Spirits Competition voted it ‘Mixer Brand of the Year’ for four years running. In the U.S., Fever-Tree’s largest global market by revenue, the brand has consistently built on its first-mover advantage, and in doing so has become the #1 tonic and ginger beer brands nationwide, per Nielsen [since 2007].

Molson Coors plans to build on the position Fever-Tree has already established in the U.S. by leveraging its core strengths, commercial scale and supply chain expertise to expand distribution, grow brand awareness, and create a solid runway for long-term growth in the U.S. market.

Underpinning the partnership and reflecting Molson Coors’ long-term focus on – and belief in – the opportunity, the company has agreed to acquire an 8.5% stake in Fevertree Drinks plc, resulting in Molson Coors becoming Fever-Tree’s second largest shareholder.

The partnership with Fever-Tree builds on Molson Coors’ strong recent momentum in the advancement of its Beyond Beer and premiumization strategy. The company took a majority stake in ZOA Energy in November 2024 and has since expanded distribution into new accounts and channels. Additionally, Molson Coors is preparing to bring Naked Life, Australia’s #1 non-alc RTD cocktail, to the U.S. this spring.

Molson Coors and Fever-Tree’s strategic partnership is subject to customary closing conditions.

Almost half of UK consumers intend to spend on Valentine’s Day this year or have already started to spend on it. This is an uplift on 2024 and has been driven by those aged 25-34. With this age group more likely to have young families, consumers plan to buy for partners and significant loved ones such as children and friends. Retailers have the opportunity to utilise the popularity of this occasion among these shoppers to encourage larger basket sizes and boost average spending, according to GlobalData, a leading data and analytics company.

GlobalData’s latest report, “Retail Occasions: Valentine’s Day Intentions 2025,” reveals 69.3 % of UK 25–34-year-olds intend to spend on this occasion, marking a 7.8 percentage points (ppts) uplift on 2024 intentions. This age group will account for almost a quarter of Valentine’s Day shoppers in 2025, meaning this is a core target demographic for retailers.

Zoe Mills, Lead Retail Analyst at GlobalData, comments: “Intention to spend on Valentine’s Day is high, but few consumers have started to spend on this occasion so far in January, meaning retailers still have plenty of time to entice shoppers to purchase. The grocers are in the best position, with the intention to spend the highest among the food & drink and gifting categories. Romance-themed meal deals including prosecco/champagne, should be promoted at the front of stores.

“However, with the target audience likely to have children, retailers should also include Valentine’s Day-themed products that appeal to a much younger audience. Retailers should emulate Marks & Spencer’s range, including items like Love Hearts Biscuit Kits, enabling adults and children to decorate heart-themed biscuits.”

While partners are the main recipients among Valentine’s Day gift shoppers, more consumers intend to spend on their children for the event, highlighting that this occasion is not just about romantic love but also familial love, coupled with self-love and the appreciation of one’s friends.

Mills continues: “There is ample opportunity for retailers to broaden their reach with this occasion and ensuring a variety of more generic love-themed designs will enable their products to be gifted to a broad range of recipients. 11.9% of Valentine’s shoppers intend to purchase gifts for friends, up 3.2ppts on 2024. This trend is driven by Gen Z consumers, with 59% of this generation stating that Valentine’s Day is not just an occasion to treat their partner and that they like to buy gifts or cards for other loved ones. Events such as Galentine’s Day parties, celebrating friendship, may still be niche but must not be ignored by retailers.”

GlobalData expects that food & drink gifts will be the most popular among Valentine’s Day shoppers, and retailers must ensure plenty of food & drink gift sets to appeal to shoppers, focusing on confectionery and alcoholic drink gift sets.

Mills concludes: “Retailers must focus on food & drink gifts, where the intention to spend is high. The higher intention to spend on these items also implies that Valentine’s Day gifts are more of a token than an excuse to splurge on premium options such as fine jewellery, and retailers must ensure a broad pricing architecture to appeal. Flowers are also an accessible option for male Valentine’s Day shoppers, and providing a broad range to cater to different colour preferences is crucial. Red roses or red & pink bouquets should not be the only options; fun and colourful bouquets could appeal to those looking for something less traditional and more generally to those seeking these gifts for friends.”

With the acquisition of Trident Beverage, makers of Juice Alive, Frazil becomes one of the leading providers of frozen beverages in K-12 schools in the U.S., with thousands of schools in its growing customer base.

Frazil, one of the largest slush brands in the U.S., announces its acquisition of Trident Beverage, a trusted provider of 100 % juice slush for K-12 schools. With this acquisition, Frazil will continue to expand its presence in the K-12 channel, delivering an enhanced and innovative frozen beverage experience to schools across the country.

“We are thrilled to welcome the Trident Beverage team and their incredible legacy of providing schools with trusted products that students love and administrators rely on,” said Kyle Freebairn, CEO of Frazil. “This partnership marks an important milestone in our growth strategy, allowing us to expand our reach with K-12 schools and build on our existing success. Together, we’re combining Trident Beverage’s expertise with Frazil’s bold flavours and exceptional service to elevate the frozen beverage experience for schools across the country.”

Trident Beverage was established in 2004 to meet the growing nutritional demands of the school food service industry and has become a trusted partner for school nutrition departments and administrators across the U.S. Known for its smart snack-approved slushies made with fruit juice, Trident Beverage’s Juice Alive brand offers a healthy and profitable option for schools looking to enhance their beverage offerings.

Explore the latest global flavour trends of 2025, including mega trends and shifts in lifestyle

Innova Market Insights has been a specialist in consumer-packaged goods trends for 30 years. The company now uses an AI-enhanced platform to analyse insights and observations and generate reports like its report on global flavour trends. Innova’s 360 perspective on insights considers many facets of CPG trends, including consumers, categories, packaging, flavours, ingredients, and products. The company takes a top-down and bottom-up approach to identify trends and drivers, including flavour trends. Top-down factors include megatrends and shifts in lifestyle and attitudes. Bottom-up factors incorporate insights from global trend-spotters, as well as category trends. This comprehensive collection of intelligence can be synthesised into reports such as Innova’s Top Trends in Flavours for 2025.

Global flavour trend #1 – Sensory Therapy

Global flavour trends show that today’s world is highly uncertain, and consumers feel the stress. They look for various paths to mental and emotional wellness, including flavour experiences, that can be uplifting or calming. In fact, consumers participating in global consumer flavour trends research say that the most important feature of flavours is that they can enhance mood. Innova describes sensory therapy as leading to euphoric wellness. Flavour trends indicate that manufacturers offer flavour choices to meet consumers’ emotional needs. Flavours can be cheerful and happy, energised, healthy, or relaxed and calm. Familiar flavours and comforting flavours most impact consumer food and beverage choices, with coffee flavour and brown flavours as favourites, especially paired with products that have a creamy or smooth texture.

Global flavour trend #2 – Authentic & Rooted

Authentic & Rooted is Innova’s #2 global flavour trend for 2025. In global consumer trends research, consumers say that they look for authenticity, connection with others, and comfort through real experiences that are rooted in culture. In fact, nearly half of the consumers researched globally say that honoring food traditions with food choices that reflect their heritage is a very to extremely important factor in their diet. Participants in a global consumer trends research report want to see products on supermarket shelves that reflect old and traditional recipes. Furthermore, timeless traditional flavours are nostalgic. A world of flavours is available in all types of products, from ready meals to beverages, snacks, and coffees.

Global flavour trend #3 – Imaginative Taste Adventures

Innova’s #3 global flavour trend for 2025 – Imaginative Taste Adventures – describes consumer pursuit of experiences with flavour adventures and unique flavour combinations. Taste discoveries provide consumers with enjoyment and pleasure in food and beverages. One example of a global food trend is “swicy,” that is, sweet plus spicy. This food and beverage trend in food and beverage generates positive buzz in the form of social media mentions and sentiment trends across social media and online platforms. Taste experiences are highly important to consumers, and consumers looking for taste experiences will seek out creative flavours.

Global flavour trend #4 – Healthier Enjoyment

The #4 global flavour trend, Healthier Enjoyment, stresses the importance of combining health with flavour. By boosting the taste, texture, and healthiness of food and beverage choices, manufacturers make them more enjoyable, as well as satisfying and better for you. In a global consumer trends survey, participants noted the importance of taste and texture – after price – in food and beverage products that are nutritious. Features that improve nutrition include “light” versions that have less sugar, salt, fat, and/or calories, products that are sugar-free, and products with low or no alcohol claims. Consumers have taste expectations for sustainable products too. Consumers report that taste and texture are barriers to choosing sustainable food and beverage products, including plant-based products that they say need better taste and texture.

Global flavour trend #5 – Quality & Enrichment

Consumers globally tell Innova Market Insights that luxurious flavours feel indulgent and enhance a product’s perceived value. While price is important to consumers, the quality of a product relates to its value for money. When consumers were asked about attributes other than price that make a product a good value, premium quality was their top answer. Furthermore, consumers say that they remain brand loyal only if the products are good quality. Flavour is an important conveyor of quality, and indulgent flavours help satisfy consumer cravings.

The prospect of a family Christmas is proving to be far from joyous for Britain’s young consumers, as the latest research from Mintel finds almost six in ten (58 %) 16-24-year-olds say spending time with their family over the festive period is stressful — considerably higher than the national average of 42 %. Stress declines rapidly with age as just 18 % of consumers aged 65 and over anticipate family time this Christmas will be stressful.

Meanwhile, the nation’s children are set to be winners this Christmas, as almost a quarter (23 %) of parents plan to spend more on toys/games this year, compared to (18 %) in 2023.

Mintel sales predictions

Mintel forecasts retail sales by value in November and December (both for in-store and online on food and non-food) to hit £ 95.4 billion. This represents an increase of 1.4 % compared to last November and December when sales reached £ 94.1 billion. Retailers face tougher comparative figures this year compared to 2023, when inflation was higher. However, we expect slightly stronger volume growth, with total sales by volume estimated to grow 1.6 % compared to a -2.0 % decline in 2023, helped by stronger spending intention from select consumer groups (particularly high earners) for the festive period.

Nick Carroll, Category Director of Mintel Retail Insights, said: “Spending time with loved ones is at the heart of festive celebrations, but the reality is that for many, extended periods with family can also create stressful situations. Brands can lean into these potentially tension-inducing family celebrations by offering escapism, especially for younger consumers. Ensuring younger shoppers can still express their individuality during party season is important, and brands can lean into the energy of 2024, as Converse and Charli XcX’s Christmas campaign clearly does. While there’s no escape for those hosting Christmas, brands can be inspired by Ninja Kitchen’s campaign featuring David Beckham, which highlights products that make hosting easier. Wellbeing-related gifting, or self-gifting, will be a key trend this year to help individuals enjoy some ‘me-time’.

“Confidence has been shaky in 2024, with the wounds of the cost of living crisis still healing for most, and the signals for short-term prospects of the UK economy and standard of living at best mixed. However, the festive period is typically when consumers look to shrug off any negativity of the preceding year and ultimately let off some steam. In 2023, the financial pressure was too much to ignore and spending suffered, but the signs are that there will be a little more scope to cut loose in 2024.

“In ‘essential’ areas such as food and drink and children’s gifting, the indications are that a broader church of shoppers will look to, as much as they can, indulge a little more. This will most directly benefit the grocers, but in gifting there will be far more opportunity for premium products and retailers.”

Study found that a combination of a probiotic and prebiotic—referred to as a “synbiotic”—can significantly reduce heart muscle damage caused by diet-induced cardiac disease

In a new peer reviewed study published in the Journal of the American College of Cardiology: Basic to Translational Science, Irish researchers have discovered novel links between gut microbes, inflammation and heart disease. Additionally, the study demonstrated that giving a single probiotic combined with a soluble dietary fibre protects against heart disease. The study used Tate & Lyle’s PROMITOR^® Soluble Corn Fibre as the prebiotic component.

The study shows the profound impact of the gut-heart connection on cardiac health. For the first time, a human scale model revealed the full extent of the “gut-heart axis,” showing how gut microbe imbalance and inflammation originating in the gut can contribute to heart damage. Excitingly, the study found that a combination of a probiotic and prebiotic – referred to as a “synbiotic” – can significantly reduce heart muscle damage caused by diet-induced cardiac disease.

This research, led by scientists from APC Microbiome Ireland (APC), a world-leading Research Ireland centre based at University College Cork (UCC), and Teagasc (the Irish Agriculture and Food Development Authority), was conducted in collaboration with Tate & Lyle, a world leader in ingredient solutions for healthier and tastier food and beverages. The findings demonstrate the potential of reducing the risk of heart disease – especially in people with poor diets and obesity, half of whom experience cardiovascular issues – by manipulating the gut microbiome with synbiotics.

“This is the first time that a bacteria residing only in the gut has successfully been used to treat heart disease associated with obesity and high blood pressure, and our synbiotic treatment equals some of the best available cardiac drugs in a human scale model. This work opens new avenues for potentially groundbreaking disease-modifying therapy in patients with obesity, high blood pressure and diet-related heart disease,” said Prof. Noel Caplice, an APC Principal Investigator, Chair of Cardiovascular Sciences at UCC, and Consultant Cardiologist at Cork University Hospital.

Prof. Catherine Stanton, Senior Principal Research Officer at Teagasc Moorepark Food Research Centre and an APC Principal Investigator, emphasised the innovative potential of this work: “This study highlights the critical role the gut microbiome plays in our health and physiology. Our results are a testament to the power of harnessing gut microbes to protect against some chronic diseases like heart failure. It’s an exciting step forward in personalised nutrition.”

Dr Kavita Karnik, Global Head of Nutrition, Regulatory and Scientific Affairs at Tate & Lyle praised the innovative work, commenting: “At Tate & Lyle, we are proud to support and partner in cutting-edge research that explores how our dietary fibres, when combined with probiotic strains, can be used to improve health outcomes. It is exciting to see the integral role played by PROMITOR^® Soluble Corn Fibre in this unique symbiotic combination. This work creates new opportunities to leverage our science and ingredients to have a positive impact on significant public health challenges such as obesity and associated cardiometabolic outcomes.”

The paper, ‘Targeting the Gut-Heart Axis Improves Cardiac Remodelling in a Clinical Scale Model of Cardiometabolic Syndrome’, is available to read online here.

A harmonious blend of creamy milk and rich maple, ‘Milky Maple’ captures a global desire for warmth, indulgence and wellbeing in 2025.

dsm-firmenich, a global leader in nutrition, health, and sustainable innovation, proudly announces ‘Milky Maple’ as its Flavour of the Year for 2025. This unique creation taps into two beloved trends: the creamy softness of milk mixed with the rich, natural sweetness of maple. The blended flavour provides a sense of calm and contentment and can be incorporated into a wide range of applications.

“As food and beverage trends shift toward comfort, nature and personal wellbeing, people increasingly gravitate towards flavours that offer a taste of familiarity, balance and connection,” said Maurizio Clementi, Executive Vice President of Taste, Texture, and Health at dsm-firmenich. “’Milky Maple’ delivers on this demand – it is a soothing embrace that draws people into a world of warmth and indulgence.”

The maple movement

Maple, long cherished as a North American dietary staple, is rapidly expanding its presence worldwide. Since early 2019, dsm-firmenich’s trend analysts have observed maple transcending geographic and cultural boundaries, gaining popularity as a versatile ingredient across Europe, Asia and beyond. Maple’s adaptability is evident as it moves beyond syrup to influence an array of culinary creations, from baked goods to savory dishes.

“Maple is evolving from a regional favourite to a global flavor phenomenon,” said Jeffrey Schmoyer, VP of Human Insights at dsm-firmenich. “Its ability to offer a feeling of cosiness and its versatility have driven its momentum across diverse cultures and cuisines.”

Mapping Milky Maple’s rise to the top

Maple as a flavour traces its roots back to the sap of select maple tree species – most notably the sugar maple – that flourish in cool, northern climates. As a naturally derived ingredient, maple sap offers a unique sweetness with warm, earthy undertones, making it an attractive alternative to traditional sweeteners and an essential part of the ‘brown note’ flavour family.

“Maple is going mainstream,” said Mikel Cirkus, Senior Director, Foresight & Design at dsm-firmenich. “Candy Cap Mushroom – a natural forest product with a distinctive maple aroma – is already prized by chefs as a flavouring for baked goods, ice cream, confectionary and even beer. This mushroom, part of the Milk Cap group, mirrors the appealing ‘brown note’ qualities of maple, satisfying consumer mood for food that is deeply entrenched in nature.”

The creamy allure of milk is also enjoying a surge in popularity, especially in Asia, where its smooth taste and texture provide a perfect pairing for maple’s sweetness. This growing trend underscores milk’s timeless ability to evoke nostalgia and simplicity, further reinforcing ‘Milky Maple’ as both a flavourful and immersive sensory experience.

Crafting the ultimate Milky Maple moment

Developing the ideal ‘Milky Maple’ flavour requires a combination of sweetness, creaminess and balance, and dsm-firmenich’s capabilities can be leveraged to create a delectable milky maple base. For example, TasteGEM^® 3D Essentials technology can accentuate the natural sweetness of maple. For plant-based applications, SMART MILK flavours and DYNAROME^® DA innovations expertly replicate the creamy, buttery taste and rich texture of traditional milk that perfectly complements maple’s depth. Whether for dairy or plant-based innovations, dsm-firmenich’s advanced solutions can unlock the full potential of this versatile flavour.

What’s more, ‘Milky Maple’ closely aligns with the highly anticipated Pantone Colour of the Year 2025 from Pantone. The world-renowned authority on colour has named the shade ‘PANTONE 17-1230 Mocha Mousse’ as the top trending colour for 2025. With their warmth, richness and indulgent associations, both colour and flavour point to a growing tendency for consumers to enjoy small, meaningful moments over the coming year.

“‘Milky Maple’ is an invitation for people to pause and savour a moment of pure warmth and decadence” said Maurizio Clementi, Executive Vice President of Taste, Texture, and Health at dsm-firmenich. “This flavour is a journey – and a gentle reminder of the joy, comfort and connection that can be found in simple pleasures.”

New Prinova concepts at FiEurope 2024 will demonstrate how manufacturers can tap into the latest food and nutrition mega-trends.

Over the past year, Prinova’s bespoke market research has identified the major consumer trends shaping the future of food and nutrition. At FiEurope, the premix expert will showcase a range of concepts that demonstrate how manufacturers can tap into them with innovative new products.

They have been created to provide an example of a possible “good for you” range:

• Good Guts: In Prinova’s most recent research, gut health emerged as the concern most likely to affect consumers’ purchase decisions. This light and refreshing lemon ginger tea for immune support and digestive health is designed as the perfect addition to their daily routines. It includes two powerful prebiotics, Aquamin® and inulin, as well as L-Glutamine – a primary fuel source for immune cells in the gut. They are combined with an expertly formulated blend of vitamins and minerals to help support the digestive tract, immunity and energy levels.
• Good Mind: Prinova identified demand for cognitive wellbeing as one of nine mega-trends for 2024. Flavoured with cherry and grapefruit, this tasty drink offers consumers clean and sustained alertness without the jitters. It contains a blend of well researched ingredients associated with improved concentration and cognitive function, including vitamins, minerals and natural caffeine from green coffee beans.
• Good Game: With consumers turning to healthier beverages as they reduce their alcohol intake, this refreshing kiwi lime beverage offers a convenient way to replenish and energise. Natural electrolytes from Aquamin® aid hydration, which is combined with amino acids for recovery, and B-vitamins and minerals for energy.
• Workout Cookies: Botanicals are one of the ingredients consumers most look for in sports nutrition products. These cookies contain a blend of pomegranate, panax ginseng root and lychee extracts for recovery, oxidative stress reduction and endurance capacity.
• Gaming Gummies: As gaming continues to grow in popularity, players are increasingly recognising the impact that intense sessions can have on their physical and mental performance, as well as the importance of enhanced reaction times. This has increased demand for products with functional ingredients such as nootropics. Containing L-Tyrosine, taurine and natural caffeine, these gummies are designed to address focus, memory and attention.

James Street, Global Marketing Director at Prinova, said: “Prinova’s in-house expertise and research insights have helped us to identify the key trends shaping the future of food and nutrition. At FiEurope, it’s all about inspiring manufacturers to tap into them. Whether it’s the rising demand for cognitive wellbeing, the ‘sober-curious’ trend in beverages, or innovative new sports nutrition solutions, we’re continually tracking the many ways that consumers’ needs are changing. And as these new concepts demonstrate, we have the portfolio of ingredients and the expertise to help you meet them.”

FiEurope will take place between the 19th and 21st of November 2024 at Messe Frankfurt. Prinova will exhibit at Stand 3.1K70, where visitors will also be offered a sneak preview of pre-workout ingredient CitraPeak^TM . Set to launch in Europe in 2025, the clinically supported product is the first 100 % soluble form of hesperidin – a flavonoid that occurs naturally in citrus fruits.

dsm-firmenich, innovators in nutrition, health and beauty, will introduce its latest advances and ambitions to support a healthier, more delicious and sustainable food system at this year’s Food ingredients Europe (Fi Europe). A selection of next-generation solutions will be on display at booth 3.1 F62 in the beverage, baking, confectionery, cheese, plant-based, fresh dairy and savory categories – with an opportunity to sample the latest delicious prototypes. Visitors can also learn directly from dsm-firmenich’s experts at four speaking slots throughout the show, covering important trends in sugar reduction, health benefits, AI-powered fermentation and bakery.

Boosting nutrition in consumer favourites

Today’s consumers have a lot on their plate. Two in three are concerned about their health, two billion are deficient in essential vitamins and minerals and 40 % of adults worldwide are overweight,1 so there’s an urgent need for high-quality food and drink products that support people’s health and well-being.

Maaike Bruins, Lead Scientist Nutrition & Health and Martin Mei, Senior Director Health Benefits & Solutions, both from dsm-firmenich, will address these health concerns head-on with a not-to-be-missed presentation on November 19 at 1:30 PM. They will discuss the best approach to nourish the growing and aging population by adding more of the essential nutrients we need as well as reducing sugar, salt and saturated fats. Additionally, on November 20 at 11 AM, Judith van Peij Innovation Manager Baking & Confectionery, dsm-firmenich, will explore how innovative enzymes can be used to enhance whole wheat bread quality, from better dough stability to improved volume, helping to meet evolving consumer demand in taste, texture and health.

Visitors will be able to experience the dsm-firmenich team’s expertise in action through a range of healthy prototypes including a lactose-free Nutrimilk concept in strawberry and banana flavours – with no added sugars – and a recovery drink made with PeptoPro^®, crafted to replenish and recharge.

Reducing sugar – without reducing flavour

There’s no single-ingredient replacement for sugar; if there were, the industry would be using it already. dsm-firmenich understands the real solution is far more nuanced if the industry is to captivate consumers with reduced sugar creations.

Francesc Puerto, Technical Sales Manager Sugar Reduction Europe, dsm-firmenich, will share a novel approach to reducing sugar in applications in a forward-thinking presentation on 19 November at 12 PM. The session will dive into the innovative solutions that can restore the full sensory experience in low-sugar products without compromising on vibrant tastes – for a healthier, tastier and more sustainable future in food and beverages. For those with a sweet tooth, dsm-firmenich has created chewy apricot-flavoured gummies and a flavourful BBQ sauce – both boasting reduced sugar formulations and an appealing taste profile.

Cutting-edge food science meets AI

Bringing together the latest taste, texture and health solutions, dsm-firmenich is highlighting its portfolio of all-in-one cultures developed using its leading AI-powered Dairy Culture Co-Creation platform. Claire Price, Innovation Manager Dairy, dsm-firmenich, will be sharing her R&D expertise on developing flavourful fresh fermented creations on November 19 at 11 AM. She will take to the stage to showcase how fermented milk manufacturers can use this technology to design cultures for dairy applications, sharing a case study based on a real-life scenario.

Taste is king: live cooking demo

People often put healthiness and tastiness in two separate boxes, but dsm-firmenich understands that the overlap is where the magic happens. After all, people only want to eat healthy food if it also tastes good. Demonstrating the potential of great taste without nutritional compromise, dsm-firmenich will host a smoke demonstration of mini ‘Frankfurters’ – in Frankfurt – with a side of sugar reduced ketchup for delegates to try.

All eyes on sustainability

Food production is estimated to be responsible for 25 % of global carbon dioxide emissions.2 Adopting more plant-based foods is a powerful step toward a more sustainable future. To meet the growing demand for plant-based options, dsm-firmenich will showcase its sustainable plant protein, Vertis™ CanolaPRO®, in a range of innovative applications, including a tortilla and breakfast cereals. Visitors can also try plant-based smoked ‘salmon’ with cream cheese and pulled ‘beef’ in tortillas for a satisfying plant-based experience. Visitors interested in helping consumers reduce food waste can also enjoy a smooth vanilla yogurt that lasts longer on the shelf while maintaining its taste and texture.

1dsm-firmenich customer survey 2023
2https://ourworldindata.org/greenhouse-gas-emissions-food

Twellium Industrial Company, West Africa’s fastest-growing manufacturing company, has partnered with Sidel to develop a new ultra-modern facility in Kumasi, Ghana – a greenfield project housing two complete PET packaging lines for still and carbonated beverages.

Twellium Industrial Company (Twellium) specialises in the production of non-alcoholic beverages, including its flagship product, Verna Mineral Water. The company also manufactures signature brands such as Rush Energy Drink, Original American Cola, Planet Range, and Bubble Up Lemon Lime under licence from Monarch Beverage Company.

Twellium already operates two well-established production facilities in Accra, Ghana and Bobo-Dioulasso, Burkina Faso, and has now commissioned its third ultra-modern site in Kumasi, Ghana.

The Kumasi site began as a greenfield project, with Twellium constructing it entirely from the ground up. This included all civil works, infrastructure, and utilities, with Sidel assisting in the installation of two cutting-edge processing and packaging lines.

Cutting-edge PET packaging lines

At the Kumasi site, diversity in manufacturing—utilising different sizes of PET bottles, as well as producing a variety of beverages including water, carbonated soft drinks (CSD), non-carbonated drinks, and energy drinks—was crucial to its development. This enabled flexibility in production and catered to broad market demand.

Twellium’s Kumasi site now features Africa’s fastest complete PET water line, with a production output of 80,000 bottles per hour, utilising Sidel’s signature Combi solution which combines blow moulding, filling, and capping into a single, compact, and integrated solution.

The set-up also includes a state-of-the-art water treatment room and automated cleaning-in-place (CIP) system, ensuring the highest levels of hygiene and food safety.

Sidel has also installed a complete line for carbonated soft drinks (CSD) at the Kumasi plant. Capable of bottling at speeds of 65,000 bottles per hour, this high-speed line with a Sidel Combi was the perfect solution for Twellium to meet the region’s booming CSD market.

As part of the project, Sidel also installed a customised EvoDECO Roll-Fed labeller featuring an integrated system which enables the application of QR codes on the bottle cap, allowing maximum traceability and meeting Ghanaian regulations.

Leader in Ghana’s thriving beverage industry

“Sidel’s complete PET packaging lines for Twellium ensure that beverage production volume meets affordability, allowing us to keep up with the constant increase in demand. This partnership not only drives efficiency but also creates more regional job opportunities, reinforcing Twellium as a proud leader in Ghana’s thriving beverage industry,” comments Ali Ajami, Twellium Marketing Director.

Tate & Lyle PLC, a world leader in ingredient solutions for healthier food and beverages, announced the launch of its new ‘Automated Laboratory for Ingredient Experimentation’, known as ‘ALFIE’, at its Customer Collaboration and Innovation Centre in Singapore. Through the pioneering use of automated robotics, ALFIE represents a revolution in the delivery of mouthfeel solutions for customers, providing faster and more accurate ingredient design and accelerating speed-to-market for new products.

ALFIE, which represents a multi-million pound investment in innovation by Tate & Lyle, has the ability to run characterisation tests at around 10 times the current rate, and provides enhanced predictive modelling. It comprises two robotic systems with complete connectivity and seamless data flow for fast ingredient and solution design. By accelerating sample production, characterisation and modelling, the company will be able to trial new ingredients more efficiently and create new solutions for customers at greater pace.

This major investment makes the Singapore lab Tate & Lyle’s Asia Pacific hub for mouthfeel R&D and customer solutions. While ALFIE will be operated by Tate & Lyle’s on-site scientists in Singapore, it is also connected to Tate & Lyle’s Customer Collaboration and Innovation Centre in Hoffman Estates, near Chicago, US, where scientists will be able to operate ALFIE virtually.

Symrise continued its profitable growth trajectory in the first nine months of the year, achieving organic sales growth of 11.1 %. Considering portfolio and exchange rate effects, Group revenue rose to EUR 3,824 million in the first nine months (9M 2023: EUR 3,610 million), a plus of 5.9 % compared to the year-ago period. Both segments contributed to the positive development and increased sales in a global economic environment that remained challenging. In the third quarter, overall sales increased organically by 10.2 %. Despite negative exchange rate effects of 4.0 %, sales grew by 5.2 % in the reporting currency. Against the backdrop of robust organic growth, Symrise has specified its organic growth target, sales expected to come in at around 7 %.

Jean-Yves Parisot, CEO of Symrise AG: “Symrise was able to seamlessly continue the positive business development of the past months in the third quarter. Despite the current volatile market environment due to geopolitical tensions and continued inflation pressure, we are confident for the rest of the year and expect robust demand. Our diversified portfolio and broad, international footprint will continue to help us realise our growth potential and create sustainable value this year. We are firmly convinced that we have set the right course for the future.”

Sales development by region

The strongest organic growth was recorded in the Latin America region with 27.4 %, followed by the Asia/Pacific region with 11.2 % and EAME (Europe, Africa, Middle East) with 11.1 %. The main growth drivers were the Food & Beverage, Fragrance, Aroma Molecules and Pet Food business units. The North America region achieved organic growth of 2.3 %, driven primarily by the Food & Beverage and Aroma Molecules business units.

High growth in food, beverages and pet food

The Taste, Nutrition & Health segment increased sales organically by 10.4 % in the first nine months of the current fiscal year. In the third quarter, organic growth was 11.3 %. Taking into account portfolio and currency effects, the segment’s revenue rose to EUR 2,349 million in the first nine months (9M 2023: EUR 2,267 million). The portfolio effect from the sale of the beverage trading business in the UK within the Food & Beverage business unit had a negative impact of EUR 27 million on sales development.

The Food & Beverage division achieved double-digit organic growth in percentage terms. Strong growth impulses came from the application areas for sweet and savory products and beverages. All four regions, especially the EAME region, achieved high growth. The Naturals application area increased its revenues, especially in the North America and EAME regions.

The Pet Food division also achieved double-digit organic growth in percentage terms in the first nine months. Sales development was particularly dynamic in the Asia/Pacific and Latin America regions, with double-digit organic growth.

Sales development in the Aqua Feed business unit recorded declining organic growth. As part of the further portfolio streamlining with a focus on high-margin growth areas, Symrise intends to sell the business.

The probiotics business, which includes the majority stake in the listed company Probi AB, Lund, Sweden, generated slight growth, driven by the EAME region.

Strong sales growth in Consumer Fragrance and significant recovery in Aroma Molecules

The Scent & Care segment, which manages the fragrances, perfumery applications and cosmetic active ingredients business, achieved organic sales growth of 12.2 % in the first nine months and 8.4 % in the third quarter respectively. Taking into account portfolio and currency effects, revenue for the first nine months amounted to EUR 1,475 million (9M 2023: EUR 1,343 million).

The Fragrance division increased its sales organically in the double-digit percentage range in the first nine months. In particular, the Consumer Fragrance application area achieved double-digit percentage growth. The EAME, Asia/Pacific and Latin America regions in particular experienced very high market dynamics. The Fine Perfumery application area also continued its very positive development and achieved high single-digit percentage organic growth. Here, the Latin America and Asia/Pacific regions recorded good growth. The Oral Care application area achieved single-digit percentage organic growth, with good growth especially in the North America and Asia/Pacific regions.

Sales in the Aroma Molecules division recovered significantly in the first nine months of the current year. While the market environment continues to prove challenging, the resumption of production in Colonels Island, USA has resulted in a significant year-on-year increase in revenue. High double-digit growth figures were achieved in all regions.

Sales in the Cosmetic Ingredients division continued to develop strongly with high single-digit percentage organic growth. Revenues increased significantly in the EAME, Asia/Pacific and Latin America regions. Only the North America region showed just a slight year-on-year growth. The application areas for micro-protection and actives and botanicals also recorded very strong growth impulses.

Symrise specifies growth target for 2024

Based on the good business performance in the first nine months, Symrise is specifying its sales target for the full year 2024. The Group is now aiming for organic sales growth of around 7 %. The Group’s long-term organic growth expectation of 5 % to 7 % (CAGR) remains unchanged. The long-term EBITDA margin is expected to be in the range of 20 % to 23 %.

The Supervisory Board of Symrise AG has appointed Walter Ribeiro to the Executive Board with effect from September 15, 2024. Ribeiro will take over the management of the Taste, Nutrition & Health (TN&H) segment, which was previously headed by CEO Dr. Jean-Yves Parisot. At the same time, Dr. Jörn Andreas steps down as a member of the Executive Board of Symrise AG as of September 30, 2024 to pursue his professional career outside Symrise. Until a successor is decided, Dr. Parisot will temporarily lead the Scent & Care (S&C) segment, for which Dr. Andreas was previously responsible.

Michael König, Chairman of the Supervisory Board of Symrise AG: “With Walter Ribeiro, another internationally experienced manager from within the company’s own ranks has been appointed to the Executive Board. As global head of our Food & Beverage division, Walter Ribeiro has played a significant role in Symrise’s successful transformation into a leading provider in the field of nutrition in recent years. With him, the TN&H segment will be in the very best hands.”

At the same time, Dr. Jörn Andreas has decided to leave Symrise on his own request to continue his career outside the company. With his departure, Dr. Jean-Yves Parisot will temporarily take over the management of the Scent & Care segment. The search for a successor for the management of the segment has already been initiated.

Ribeiro (53) comes from Brazil and has lived with his family in Holzminden, the headquarters of Symrise AG, for many years. He has spent almost his entire professional career at Symrise in various management positions in Germany and abroad, including cross-segment management positions. Most recently, Ribeiro was responsible for the global Food & Beverage division in the Taste, Nutrition & Health segment.

A recent survey shows that more and more people are concerned about their mental health: 53 % of respondents report anxiety, 33 % struggle with fatigue and exhaustion and 30 % are affected by depression (Innova Trends Survey 2024). Awareness of the connection between nutrition and well-being is clearly reflected in the attitudes of consumers. Worldwide, 43 % of them stated that they had started eating a healthy diet in 2023 to improve their mental or emotional well-being (Innova Lifestyles and Attitudes Survey 2023). More and more manufacturers of food supplements and functional beverages are picking up on this consumer behavior.

Minerals and vitamins for a powerful brain

Many micronutrients support mental and emotional well-being, cognitive performance and sleep quality. Fortification with significant amounts of vitamins and minerals allows for the advertisement of these properties in the form of health claims under the Food Information Regulation (EU) No. 1169 / 2011. In addition, consumers are showing an increasing interest in other functional ingredients such as nootropics and adaptogens, which contribute to improving cognitive performance and stress management.

“Numerous research results indicate that micronutrients in the form of dietary supplements can help reduce stress and anxiety and improve mood and sleep,” says Clarissa Burk, Product Manager at SternVitamin. “Our micronutrient premixes simplify the development of new end products that meet the growing consumer demand for solutions in these areas. They are guided by current nutritional and lifestyle trends and can be customised to our customers’ product parameters and production processes.”

Inspiration for the development of new products

An overview of which micronutrients and functional ingredients support mental well-being and cognitive performance can be found in the SternVitamin white paper “Healthy mood. Healthy mind. Healthy sleep.” In addition to consumer data and market trends, scientific background information provides valuable insights for the development of new products.

The premix solutions presented in the white paper are also informed by this knowledge and consist of blends of micronutrients and other functional ingredients tailored to various facets of mental health. These can be used in the production of various end products that meet the growing needs of consumers. For example, the SternMind premix solution for instant beverages supports mental health, reduces symptoms of mental stress and promotes positive thinking. It contains a balanced blend of vitamins, minerals as well as L-theanine, and can be supplemented with other ingredients such as Rhodiola rosea and Panax ginseng.

Download the whitepaper here.

Good value for money more important than low price – and organic is back

The complexity of world affairs has not lessened since March 2023. World crises have not gone away, rather the opposite. One positive development is that the inflation rate dropped in Europe¹. This change is also reflected in the survey by Südzucker regarding consumers’ price sensitivity. If the price sensitivity is decreasing, other aspects of purchase criteria must gain importance in comparison. But what are the growing interests of consumers when buying food & beverages?

Main purchase criteria – naturlness, organic and regionality gain focus

The top three drivers for purchasing food & beverages did not change: taste, health and price. But while taste and price dropped significantly, health remained stable. Aspects like naturalness, organic and regionality, however, are continuing to grow in importance.

Taste as the number one purchase decision remained on a high level and far above from the second important driver – health. The drop may indicate that taste is more and more of a given for the consumer and a must-have. The fact that a good taste and sensory profile is a matter of course is also evident when it comes to sugar-reduced products.

Taste as the number one purchase decision remained on a high level and far above from the second important driver – health. The drop may indicate that taste is more and more of a given for the consumer and a must-have. The fact that a good taste and sensory profile is a matter of course is also evident when it comes to sugar-reduced products. 60 % (incl. Italy) are concerned about how sugar reduction in food/drinks is achieved. In comparison to price, taste went down in Belgium and the UK, while price fell significantly in all countries. One potential reason for consumers‘ decreasing price sensitivity could be explained by the decreasing inflation rate in Europe¹; consumers no longer look for the cheapest product, but for the product with the best value for money that also fulfils other consumer needs. It must be clear to consumers what they are getting for their money …

Please download the full Südzucker Consumer Study 2024 for free under www.suedzucker.com.

¹Source: Eurostat – Annual inflation down to 2.45 in the euro area (europa.eu)

Caliwater, a leader in plant-based hydration beverages founded by Vanessa Hudgens, officially launched peach mango flavour profile with GNC stores July 2024

Leading plant-based hydration beverage innovator Caliwater launches its newest and fifth flavour, Peach Mango, exclusively in partnership with GNC stores in the United States. Joining the flavour offerings of Prickly Pear, Ginger & Lime, Watermelon and Pineapple, GNC officially debuted Peach Mango along with Pineapple and Wild Prickly Pear on shelves across the United States as of July 10th. Caliwater is an all-natural functional cactus water with half the sugar and calories compared to coconut water, it not only tastes better but supports hydration, immunity, digestion, and skin health.

Caliwater has grown tremendously since coming to market in January, 2022. Caliwater is the ultimate hydration solution. Derived from the desert superfruit, Prickly-pear, it boasts abundant antioxidants and 5 naturally occurring electrolytes, with superior taste and is a sustainable beverage.

Caliwater is defined by a drive to create innovative, functional, plant-based hydration beverages that bring us closer to the planet and each other. Inspired by the lush and varied landscapes of California, Founders Oliver Trevena and Vanessa Hudgens looked to their own desert regions in the Sonoran Desert of Mexico to source prickly pear cactus fruit, known for its rare and potent healthful properties. Their vision – to sip on Cali in a can. Prickly Pear Cactus Fruit, known for its rare and potent healthful properties, is brought to life in their first, brand new, canned beverage product, which is not only delicious, but super hydrating, refreshing, and filled with antioxidants and digestion benefits.

Other investors behind Caliwater that join Vanessa Hudgens and Oliver Trevena include actors Gerard Butler, Glen Powell, Ross Butler, Gregg Sulkin, fitness personality Brooke Burke, UFC champion Claudia Gadelha, actress Nikki Reed, NFL star Aaron Rodgers, DJ Ruckus, and MLB player, Cody Bellinger.

The benefits of Prickly Pear fruit are endless. It is one of the few natural products in the world that can boast excellence in nutrition, taste, colour, and health benefits due to its rare combinations of phytonutrients. It is superior to other super-fruits, having been shown to benefit cardiovascular health by maintaining healthy blood sugar levels and promoting cell growth.

Prickly Pear contains five naturally occurring electrolytes, including potassium, magnesium, and sodium, aiding in rapid hydration, muscle control, and recovery. It also has high levels of antioxidants, broadly classified into four types: flavonoids, betalains, phenols, and vitamins C and E, which help quench free radicals in the body, reduce oxidative stress, support skin health, and provide other anti-aging benefits. Additionally, Prickly Pear is an excellent source of dietary fiber, known to aid digestion and possess anti-inflammatory properties. It is one of the few non-animal sources of taurine, a key element for vegetarians and vegans, known to help regulate blood pressure.

Caliwater is available in over 10,000 locations in the United States, and online on Amazon, Walmart Marketplace and Thrive Market. Find Caliwater at: Wegmans, HEB, Ralphs, Pavilions, Fresh Thyme, Gelsons, Bristol Farms, Pete’s Market and more, plus their kids line, now available on Amazon and Walmart Marketplace!

About GNC
GNC stores are focused on a wide range of products geared toward weight loss, bodybuilding, nutritional supplements, vitamins, natural remedies, and health and beauty products, in both its owned brands as well as third-party brands. Its products are also sold on GNC.com and on GNC’s Amazon Marketplace.
The company offers consumer products and services via retail locations, franchises, online, digital commerce and wholesales and retail partnerships. Featuring over 325 brands, GNC offers an endless supply of health and wellness products.

A groundbreaking stevia composition for cost-effective, premium sweetening

Tate & Lyle PLC, a world leader in ingredient solutions for healthier food and beverages, unveils its new stevia composition, OPTIMIZER STEVIA^® 8.10. This innovative ingredient delivers the highly desired premium taste profile closest to sugar, even at high sugar replacement levels, while offering a more cost-effective solution than other premium sweeteners.

This stevia composition offers a comprehensive set of benefits for both manufacturers and consumers. With OPTIMIZER STEVIA^® 8.10, manufacturers gain access to a versatile, great tasting stevia at a lower cost-in-use, offering an improved value compared to other premium stevia sweeteners. This translates to delicious, low-calorie options that meet consumer demand without compromising on taste. The unique composition qualifies for labelling as “stevia extract”, (following JECFA^* guidance) aligning with consumer preference for a sweetener derived from nature.^1**

With versatility across applications, OPTIMIZER STEVIA^® 8.10 is ideal for achieving a superior taste profile in high sugar-replacement formulations like nutrition bars and shakes, functional beverages, vitamin gummies, and yoghurt.

Abigail Storms, Senior Vice President Global Platform, Sweeteners & Fibers, Tate & Lyle said: “OPTIMIZER STEVIA^® 8.10 is a breakthrough for the industry. We’ve leveraged our technical expertise to create a sweetener that not only meets the highest standards of taste and quality but also delivers cost savings to our customers. OPTIMIZER STEVIA^® 8.10 opens a world of possibilities for food and beverage manufacturers because they no longer have to compromise on taste because of cost. Whether you’re looking to improve taste, reduce costs, or enhance the nutritional profile of your products, OPTIMIZER STEVIA^® 8.10 delivers on all fronts.”

This development underscores Tate & Lyle’s unwavering commitment to scientific innovation. Through proprietary production processes, the company has unlocked the potential of previously underutilised steviol glycosides, naturally occurring components within the stevia leaf. This innovative process developed by Tate & Lyle’s scientists and engineers enables greater use of the stevia leaf extract, promoting more efficient manufacturing processes.

¹Tate & Lyle Proprietary Research, 2024 Global Consumer Ingredient Perception Research – US; Base size n=302
^*Joint FAO/WHO Expert Committee on Food Additives
^**The applicability of label claims and the regulatory and intellectual property status of Tate & Lyle ingredients varies by jurisdiction

Hydro One Premium Beverages, maker of natural functional beverages, announced that its line of US Patent Pending CANABIX^® beverages, has been shown to reduce the glycemic indicators, increase insulin production, improve the microbiome and alleviate the symptoms of a pre-clinical model of type 2 diabetes.

CANABIX^® is the first and only natural beverage containing a combined formulation of cannabidiol (CBD) and probiotics developed by Hydro One Premium Beverages in 2020. In a study done by researchers at Augusta University, drinking CANABIX instead of water was able to lower Hemoglobin A1c (HbA1c, known as A1c) significantly from 9 % to 5 % in mice with diabetes type 2 (db/db mice). Further, CANABIX increased insulin production in pancreatic cells and altered microbiome towards a protective profile by reducing inflammatory indices. These novel findings were reported as preprint on June 4th 2024 (https://www.biorxiv.org/content/10.1101/2024.06.04.597375v2) and currently is under peer review for publication.

Diabetes is a complex disease involving multiple organs in the body. Therefore, its treatment is challenging because of multi-target tissues, medication complexity, patient adherence to the therapy, and cost, says Dr. Phillip Wang the lead scientist of the research team. Despite significant advances in the treatment of symptoms, the underlying causes of diabetes remain intractable. There have been several studies showing the effects of dietary food and beverage supplements on diabetes. However, to the best of our knowledge this is the first study to report a comprehensive beneficial effect on several major aspects of diabetes by a natural beverage, particularly, lowering HbA1c (from 9 % to 5 %) as well as altering microbiome says corresponding author of the study, Dr. Phillip Wang.

“The gut microbiota plays a central role in immune balance and influences the metabolic processes, crucial factors in the development as well as treatment of type 2 diabetes,” says Dr. Babak Baban, Professor of Immunology at Augusta University and co-author of the study. “Altering the profile of microbiome and the significant reduction in A1c in a few weeks only through a beverage are very significant and exciting cutting-edge achievements that warrant further research and clinical trials,” added Baban.

“We’re thrilled to learn that our CANABIX beverage could potentially have profound beneficial health effects. Since CANABIX is THC free, we have many athletes and doctors who already use it and have no issues with blood or urine tests,” says Sammy Nasrollahi, the CEO of Hydro One Beverages, “These are very promising outcomes resulting from pre-clinical studies conducted by a scientific team at Augusta University. As the central core of our mission, we are committed to continue working with the scientific community to promote a higher quality healthier lifestyle by expanding our effective and affordable solutions to those managing prediabetes and diabetes.”

CANABIX comes in three flavours: lemon cucumber, dragon fruit and peach tea. CANABIX the first and only beverage containing 30 mg of CBD and probiotics. A limited number of CANABIX samples are currently available for purchase through Hydro One Beverages by contacting Sammy Nasrollahi at snasrollahi@hydroonebeverages.com.

Disclosure: Dr. Babak Baban is affiliated with Hydro One beverages.

ITO EN, a key player in Japan’s beverage industry, innovates the market with the launch of two premium beverages with bite-sized pieces in SIG SmileSmall carton packs, made possible by the SIG Drinksplus technology integrated in the SIG SmileSmall 24 Aseptic filling machine.

The two new products from ITO EN are Crunchy Smoothie, a carrot smoothie with carrot pieces, and Crispy Potage, a creamy tomato potage with onion bits. Unlike traditional juices and smoothies, both products stand out with the inclusion of real vegetable pieces which provide ITO EN’s consumers with a unique and premium drinking experience. Both new products in convenient on-the-go SIG SmileSmall carton packs are aimed to help ITO EN to capture a bigger share of the veggie juice market in Japan, currently one of the fastest growing categories in the beverage industry.

Tetsuo Yamaguchi, Brand Manager at ITO EN: “Our new products provide our consumers with a refreshingly different drinking experience – rich and satisfying with the incorporation of real vegetable pieces. The novel packaging solution and the filling technology from SIG, that allows these inclusions to be added, enables our consumers to easily supplement their vegetable intake anytime and anywhere. The SIG SmileSmall carton pack is a real eye-catcher with its curved, modern shape and easy-grip corners. It differentiates and the end result is a successful fusion of exceptional packaging and products.”

As well as being easy to carry, handle and store, and like all SIG carton packs, SIG SmileSmall carton packs are ‘sustainable by nature’, with a high share of forest-based renewable materials, 100% of the paperboard procured with FSC™-certification, a lightweight and space-saving design, produced using 100% renewable electricity, and designed to be fully recyclable. SIG aseptic carton packs are the proven lowest carbon footprint packaging choice compared with alternative packaging options^*.

Angela Lu, President & General Manager Asia Pacific at SIG: “In Japan, it is vital for food and beverage companies like ITO EN to innovate the market with healthy and high-quality products, particularly for on-the-go consumption. Our SIG Drinksplus technology offers the opportunity to add value to healthy beverages with the inclusion of pieces of fruit, vegetables, nuts, or cereals, which can be easily filled into our convenient on-the-go carton packs. It opens up a plethora of new opportunities to transform and drive forward the Japanese beverage market.”

^*https://www.sig.biz/en/carton-packaging/sustainability/life-cycle-assessments

Food 4 Future – Expo Foodtech presents the 7 trends that will define the future of the food industry

The food industry met last April at Food 4 Future – Expo Foodtech and Pick&Pack for Food Industry, which were held simultaneously in Bilbao, Spain, from 16 to 18 April to discover and analyse the challenges facing the food and beverage sector, marked by an inflationary economic context, new consumer habits that lead to new consumer demands, and increasingly demanding regulations regarding sustainability. With the help of 482 experts from the food industry worldwide, Food 4 Future and Pick&Pack, together with AZTI’s technological innovation team, have identified the 7 trends that will mark the future of the food industry in the coming years:

1. Geostrategy and inflationary environment

Europe has traditionally had a history of low agri-food inflation, something that has changed in recent years with a double-digit annual increase in food and non-alcoholic beverage inflation. This problem, coupled with the fact that many regions specialise in a single product, creates a risk of market fluctuations. To face these challenges, Food 4 Future has highlighted the importance of moving towards the European model of more efficient and productive farms, with greater collaboration from the private sector, something that will strengthen the competitiveness of these companies. Alliances between manufacturers and fostering resilience, innovation and collaboration are key to ensuring success in a constantly evolving sector.

2. New consumer habits

Consumer demands and habits have changed and now demand personalised experiences. Many companies are already using data and the latest technologies, such as Artificial Intelligence, to adapt products and services to these new individual preferences and the trend is expected to continue in the future. In addition, society has shifted and now consumers value health, taste, convenience and sustainability as key drivers and where direct sales have increased significantly. In this way, food and beverage firms are gaining market share, winning over the shopper in the current context of price adjustment, and forging robust competition for the rest of the players. New habits also include the demand for healthier and more sustainable foods, which has led to innovation in alternative foods, such as those based on vegetable proteins, mushrooms, algae, and meat substitutes.

3. 360° Sustainability

The food industry faces multiple challenges in terms of sustainability, driven by climate change, the efficient management of resources such as water and energy, and the need for decarbonisation to achieve zero net emissions. It is also focusing its efforts on the importance of minimising greenhouse gas emissions, optimizing packaging materials, improving eco-efficiency in production processes and encouraging recycling throughout the product life cycle. Suppliers are key in this respect, as are sustainable agricultural and livestock practices, together with more efficient food processing chains and minimising food waste.

4. New technologies

The digital transformation that the food sector is undergoing has brought with it robotisation and automation in production plants, but it is also being extended to other practices such as harvesting, spraying and pruning in agriculture. Other trends that will mark the future in the field of agri-food tech are precision fermentation, efficiency technologies, operational excellence, or industrial machine vision to detect quality defects, among others. The application of technologies is also key to guaranteeing food quality and safety, with real-time monitoring, preventive models, traceability from farm to fork, and smart packaging and labels to ensure the quality of pre-packaged food. In addition, quantum computing is gaining a great deal of attention in the field of innovation.

5. Healthy eating

Concern for healthy eating and lifestyle is growing, which is why personalised nutrition has become increasingly important in recent years. Companies are striving for healthier products without sacrificing pleasure and taste through new techniques. The debate on ultra-processed foods and the need for legislation will also remain on the table. This is an issue where there is no consensus and where there is a high degree of ignorance among citizens about labeling systems. Transparent communication on packaging will help consumers to make informed choices.

6. New packaging regulations

Packaging is also undergoing a paradigm shift driven by several interlinked factors: the advance of decarbonisation, the application of technologies for process optimisation and the adaptation to increasingly demanding sustainability regulations. The sector is currently immersed in major challenges driven by the new regulations against food waste and packaging, which will have an impact on eco-design, the trend towards mono-material, reuse, and the increase in recycled material, among other issues.

7. More sustainable and efficient logistics

Supply chain efficiency is crucial. Technology allows for greater production and volume, greater flexibility, and more traceability, all of which have an impact on increasing business for companies in the sector. For this reason, Artificial Intelligence, robotics, automation and blockchain solutions are already being applied to improve logistics efficiency in the food value chain. The use of robots and AI makes it possible to handle a wide variety of products, and even pack boxes with products of different types and sizes using artificial vision. The result is improved efficiency, saving time and increasing sustainability while reducing costs.

A new era of conscious consumption is creating a shift toward more sustainable ingredients and eye-catching colour palettes influenced by the natural world, according to GNT.

GNT, which supplies plant-based EXBERRY^® colours, has identified “Regeneration Rising” as a key trend in the food and drink sector. The company’s analysis explores the growing global appreciation for the natural world and desire to protect the planet. This mindset is now intensifying the focus on the origins of raw materials and sustainable production.

The Regeneration Rising trend is also inspiring new colour palettes as brands seek to convey instinctive messages about how their products are created. The use of visually impactful colours that can be found growing on land and in the sea helps manufacturers to showcase products’ eco-credentials and build emotional connections with consumers.

GNT has identified three new colour directions in line with the trend. “Elevated Earth” involves earthy shades from red-browns and warm oranges to textured purples and inky teals, elevating products with an organic but premium look and feel. “Nature Lab” is about pushing the boundaries of what is considered natural and features a kaleidoscopic spectrum of green, pink, red, yellow, orange, and blue. Finally, “Wholesome Nostalgia” features yellows, greens, blues, peaches, and pinks that range from velvet-like to milky, translucent, muted, and dreamlike.

Dieuwertje Raaijmakers, Marketing Communications Specialist at GNT Group, said: “Consumers of all ages are developing a much stronger interest in sustainability and rebuilding their relationships with the natural world. To appeal to these shoppers, food and beverage companies have to showcase their commitment to the planet. Colour can play an important role in telling that story, helping brands create appealing products that send out strong visual signals about how they’re produced.”

GNT has set out an ambition to lead the food colouring industry on sustainability. The company creates its EXBERRY^® colours from fruits, vegetables, and plants and has set out a series of ambitious targets to optimise its environmental and social impacts at every stage of the value chain.

Oterra announced a new Chief Financial Officer, Hubert Windegger, who joined Oterra effective April 22nd, 2024.

Hubert Windegger joins the company with over 14 years of finance leadership experience, including roles at Private Equity-owned carve-outs and as CFO of ASK Chemicals. His strategic insights and proven track record in driving growth make him an invaluable addition to Oterra as they continue to innovate and expand their reach in the natural colour ingredients markets.

This change comes from Oterra’s current CFO, Mads Dehlsen Winther, who, after careful consideration, has decided to explore other career opportunities.