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Botrista, the company behind data-driven, automated beverage platform, has successfully closed Series C funding round, bringing its total capital raised to USD 120 million since inception. This substantial investment underscores Botrista’s growing market presence and indicates a significant shift in the restaurant industry’s approach to cold beverage menus, reflecting the increasing global demand for quality and innovative flavour profiles.

Since its establishment in 2017, Botrista has rapidly developed into a recognised industry player, working with partners in 37 states. The company’s advanced platform enables restaurants to effortlessly serve an extensive range of high-margin, on-trend cold beverages – from boba drinks and refreshers to smoothies, shakes, cold brew coffees, lemonades, cocktails, and energy drinks – all from a single, efficient machine.

This innovative solution has attracted the attention of major players in the food service industry and secured significant investment from global leaders, including the Series C round’s lead investor. Jollibee Foods Corporation (JFC). JFC, a global restaurant company with 18 brands in 33 countries, the second fastest-growing restaurant brand in the world.

Sean Hsu, CEO of Botrista and ex-Tesla automation engineer, expressed his passion for the partnership with JFC: “JFC’s support validates the vision for a more exciting beverage menu,” Hsu said. “This new funding will fuel our hyper-expansion into new markets and help more of our partners elevate their drink menu without increasing labor or complexity.”

JFC, a key player in the food service industry with 18 recognisable brands such as Smashburger, Jollibee and The Coffee Bean & Tea Leaf, believes strongly in Botrista’s potential to transform the restaurant landscape. “Botrista is a game changer for the beverage industry”, Dr. Tony Tan Caktiong, JFC Chairman said. “We’re investing in a company that enables food service operators to deliver a world-class customer experience and provides substantial runway for sustained profitable growth.”

Botrista will invest the capital to meet surging demand. The company will invest further in AI technology to continue to create data-driven beverage menus for brand partners. In addition, it will allocate resources to R&D to broaden its beverage offerings and continue to seek out global suppliers of the best quality ingredients possible.

Jason Valentine, Chief Strategy Officer for Botrista, highlighted the company’s market reach: “We currently serve partners across 37 states, including national restaurant chains, independent restaurants, college campuses, movie theaters, theme parks, and other alternative venues,” Valentine said. “The timing of this fundraising perfectly aligns with the high demand from new partners and significant interest from growing restaurant brands on a global scale.”

For restaurant executives looking to stay ahead of beverage trends and boost profits, Botrista’s solution offers a compelling opportunity. With its innovative technology and strong financial backing, Botrista is well-positioned to continue shaping the cold beverage landscape in food service, offering a clear vision of the future of drink service.

As Botrista strengthens its confident market position, the company remains focused on driving innovation, enhancing operational efficiency, and delivering value to its partners across the food service industry.

Tate & Lyle announces that it has entered into an agreement to acquire the entire issued share capital of CP Kelco U.S.; CP Kelco China; and CP Kelco ApS together with each of their respective subsidiaries (together ‘CP Kelco’), a leading provider of pectin, speciality gums and other nature-based ingredients, from J.M. Huber Corporation for a total implied consideration of US$1.8 billion (approximately £1.4 billion)1, on a cash-free, debt-free basis (the ‘Proposed Transaction’).

Over the last six years, Tate & Lyle has been executing a major strategic transformation to become a growth-focused speciality food and beverage solutions business aligned to attractive structural and growing consumer trends for healthier, tastier and more sustainable food and drink. This transformation has included a much sharper focus on customers and key categories, increased investment in innovation and solution selling capabilities, and the significant strengthening of its Sweetening, Mouthfeel and Fortification platforms through new product development and acquisitions. This transformation was completed with the announcement on 23 May 2024 of the proposed sale of Tate & Lyle’s remaining interest in Primary Products Investments LLC (‘Primient’).

The Proposed Transaction significantly accelerates Tate & Lyle’s strategy to be a leading and differentiated speciality food and beverage solutions business, and to become the solutions partner of choice for customers. It is expected to drive stronger revenue growth and significant adjusted EBITDA margin improvement over the next few years. It is also expected to be accretive to adjusted earnings per share, including cost synergies only, in the second full financial year following completion, and strongly accretive thereafter.

For further information please visit:

1Based on GBP: USD foreign exchange rate of £1:$1.2723, as at 5pm BST on 19 June 2024.

With a joint investment of approximately EUR 29 million by Stora Enso and Tetra Pak, a new recycling line for post-consumer beverage cartons is starting operations in Poland. Stora Enso has invested approximately EUR 17 million into a new repulping line that will recover the carton fibers, and Tetra Pak along with Plastigram have invested a total of approximately EUR 12 million to build the new line. The line has the potential to triple the annual recycling capacity of beverage cartons in the country – from 25,000 to 75,000 tonnes – and provides scope to absorb the entire volume of beverage cartons sold in Poland, as well as additional volumes from neighbouring countries, including the Czech Republic, Hungary, Slovakia, Latvia, Estonia and Lithuania.

Featuring an annual capacity of 50,000 tonnes, the state-of-the-art line at Stora Enso’s production unit in Ostrołęka (Poland) handles solely beverage carton material separation, detaching fibres from polymers and aluminium. The fibres are then recycled into carton board materials, effectively contributing to material circularity by turning used paper-based packaging into new paper-based packaging materials. This new paper recycling facility is complemented by Czech company Plastigram Industries, that, together with Tetra Pak, is industrialising a solution to recycle polyAl1 into new products.

“For decades, we have been working to enhance beverage carton recycling capacity, co-investing with recyclers, technology providers and suppliers in new equipment and facilities” comments Lars Holmquist, EVP Sustainability & Communications at Tetra Pak. “In 2022, Tetra Pak contributed nearly €30 million to collection and recycling projects worldwide, with plans to go further and invest up to €40 million annually over the next years. As part of the Alliance for Beverage Cartons and the Environment (ACE), we support the industry ambition to increase the collection for recycling rate of beverage cartons to 90% and the recycling rate to 70%, in the EU, by 2030. I am very pleased to see that our collaboration with Stora Enso translates into one of the largest recycling hubs for beverage cartons in Europe, contributing to this ambition. This is also an excellent example of how systemic and collective actions can help keep quality renewable materials, like paper fibres, in the loop.”

“We are very pleased to see the results of our close cooperation with Tetra Pak, who, like Stora Enso, has the development of sustainable solutions at their core. This new modern solution marks a significant addition to European recycling capacity and a concrete step forward in the circularity of consumer packaging. In addition to complementing the current scope of our production site in Poland, the recycling facility will significantly contribute towards the recycling and waste reduction goals of the EU’s proposal for a Packaging and Packaging Waste Regulation,” says Hannu Kasurinen, EVP Packaging Materials at Stora Enso.

The new line is set to ramp up recycling of beverage cartons throughout Central and Eastern Europe, signaling the beverage carton industry’s willingness to support the circularity goals of the proposed EU Packaging and Packaging Waste Regulation (PPWR), and showcasing the pivotal role of recycling in helping the green transition of the food packaging sector. The packaging industry has already invested approximately EUR 200 million to increase the capacity for beverage carton recycling in the EU and plans to invest a further EUR 120 million by 2027.

1The non-fibre component of carton packages is known as polyAl, which designates the layers of polyolefins and aluminium being used as barrier against oxygen and humidity to protect the food content in aseptic carton packages.

Hydro One Premium Beverages, maker of natural functional beverages, announced that its line of US Patent Pending CANABIX® beverages, has been shown to reduce the glycemic indicators, increase insulin production, improve the microbiome and alleviate the symptoms of a pre-clinical model of type 2 diabetes.

CANABIX® is the first and only natural beverage containing a combined formulation of cannabidiol (CBD) and probiotics developed by Hydro One Premium Beverages in 2020. In a study done by researchers at Augusta University, drinking CANABIX instead of water was able to lower Hemoglobin A1c (HbA1c, known as A1c) significantly from 9 % to 5 % in mice with diabetes type 2 (db/db mice). Further, CANABIX increased insulin production in pancreatic cells and altered microbiome towards a protective profile by reducing inflammatory indices. These novel findings were reported as preprint on June 4th 2024 ( and currently is under peer review for publication.

Diabetes is a complex disease involving multiple organs in the body. Therefore, its treatment is challenging because of multi-target tissues, medication complexity, patient adherence to the therapy, and cost, says Dr. Phillip Wang the lead scientist of the research team. Despite significant advances in the treatment of symptoms, the underlying causes of diabetes remain intractable. There have been several studies showing the effects of dietary food and beverage supplements on diabetes. However, to the best of our knowledge this is the first study to report a comprehensive beneficial effect on several major aspects of diabetes by a natural beverage, particularly, lowering HbA1c (from 9 % to 5 %) as well as altering microbiome says corresponding author of the study, Dr. Phillip Wang.

“The gut microbiota plays a central role in immune balance and influences the metabolic processes, crucial factors in the development as well as treatment of type 2 diabetes,” says Dr. Babak Baban, Professor of Immunology at Augusta University and co-author of the study. “Altering the profile of microbiome and the significant reduction in A1c in a few weeks only through a beverage are very significant and exciting cutting-edge achievements that warrant further research and clinical trials,” added Baban.

“We’re thrilled to learn that our CANABIX beverage could potentially have profound beneficial health effects. Since CANABIX is THC free, we have many athletes and doctors who already use it and have no issues with blood or urine tests,” says Sammy Nasrollahi, the CEO of Hydro One Beverages, “These are very promising outcomes resulting from pre-clinical studies conducted by a scientific team at Augusta University. As the central core of our mission, we are committed to continue working with the scientific community to promote a higher quality healthier lifestyle by expanding our effective and affordable solutions to those managing prediabetes and diabetes.”

CANABIX comes in three flavours: lemon cucumber, dragon fruit and peach tea. CANABIX the first and only beverage containing 30 mg of CBD and probiotics. A limited number of CANABIX samples are currently available for purchase through Hydro One Beverages by contacting Sammy Nasrollahi at

Disclosure: Dr. Babak Baban is affiliated with Hydro One beverages.

Tractor, in partnership with HowGood, launched the Organic Impact Tracker in 2023, becoming the first beverage brand to track and disclose impact data about its ingredients.

Tractor Beverage Company, the trailblazing pioneer of Certified Organic, Non-GMO beverages exclusively for the food service sector, and HowGood, a sustainability intelligence platform with the world’s largest ingredient sustainability database, are proud to have been recognised by Fast Company’s 2024 World Changing Ideas Awards for the Organic Impact Tracker.

In 2023, Tractor and HowGood partnered to release the Organic Impact Tracker, a sustainability impact tracker that uses five metrics to quantify the benefit of sourcing organic ingredients versus their conventional counterparts: synthetic pesticides avoided, organic land supported, carbon emissions avoided, water saved, and improved soil health. As the first and only organic company dedicated to food service, Tractor is also the only company in the world to track Synthetic Pesticides Avoided as part of its impact reporting.

“We’re honored by Fast Company’s recognition of our achievement,” stated Kevin Sherman, CEO of Tractor Beverage Company. “Over the past year, Tractor has steered clear of 34 tons of synthetic pesticides, a significant step towards leaving a better world for future generations. With HowGood’s assistance, we’re setting a new bar for accountability and transparency in the food and beverage industry and demonstrating our commitment to prioritising people and the planet over pesticides.”

HowGood supports food and beverage companies across the value chain to measure, manage, and communicate their sustainability impact. Tractor’s Organic Impact Tracker is powered by HowGood’s calculations, drawing from a database of over 90,000 agricultural emission factors.

Through their Fast Company award-winning Organic Impact Tracker (OIT), HowGood and Tractor have empowered Tractor’s Pouring Partners and consumers to have a global impact. In 2023 alone, Tractor:

  • Avoided 729.4 tons of carbon emissions
  • Supported 3882.9 acres of organic land
  • Saved 187,453.3 gallons of water
  • Contributed to 3882.9 acres of improved soil health
  • Avoided 34.04 tons of synthetic pesticides

“Now more than ever, it’s important that companies at every stage of the food value chain are collaborating to achieve impact reduction goals,” said Alexander Gillett, CEO of HowGood. “Partnering with Tractor to power their trailblazing sustainability transparency has made it possible for restaurants and consumers to make informed, responsible sourcing decisions. We applaud Tractor’s innovative approach to sustainability and are honored to have provided the model and calculations to make it possible.”

HowGood powers sustainability transparency across the food industry, working with food and beverage companies to calculate and share their impact data, drive impact reduction for carbon, water, biodiversity, and more, and make verified sustainability marketing claims. One of HowGood’s customers, Chipotle, has leveraged HowGood’s ingredient-level data in their “Real Foodprint” menu feature, demonstrating radical transparency in their public communications.

Since 2020, Tractor has also partnered with Chipotle to pour drinks that serve a purpose. Beyond pouring certified organic drinks, Chipotle donates 5 % of profits from Tractor Beverage sales to support farmers.

“We are proud to partner with Tractor Beverages, a company that offers delicious, all-natural drinks and shares our commitment to using real ingredients while supporting the farming community,” says Chris Brandt, Chief Brand Officer at Chipotle. “Organisations like HowGood and Tractor are helping to create lasting change throughout the food system, and we applaud their transparency as a means to drive progress.”

About Tractor Beverage Company
Tractor Beverage Company is revolutionising the beverage station as the first and only USDA Organic Certified, Non-GMO full-line beverage solution for food service. Farmer-founded and employee-owned, the team is on a mission to create a cleaner, healthier planet, one drink at a time. 136 million+ Tractor drinks are served annually in more than 7,500 locations across 50 states in the US, with a portfolio of 25 uniquely flavoured Certified Organic and Non-GMO craft refreshers, lemonades, and premium craft sodas as well as organic frozen and organic mixology. Tractor’s thoughtfully crafted drinks feature clean ingredients that deliver on taste, functionality, and experience, without any of the bad stuff. Tractor is the first beverage brand to track and disclose impact data about its ingredients through the Organic Impact Tracker, quantifying the benefit of sourcing organic versus conventional ingredients. The company was included on the 2023 and 2022 Inc. 5000 lists of America’s fastest-growing private companies, and on Fast Company’s 2021 list of the world’s Most Innovative Companies.

About HowGood
HowGood is an independent research company and SaaS Sustainability Intelligence platform with the world’s largest database on food product sustainability. With more than 90,000 agricultural emissions factors, HowGood helps leading brands, suppliers, retailers and restaurants to measure, reduce, and communicate their environmental and social impact. Through in-depth, ingredient-level insights into factors like greenhouse gas emissions, biodiversity, labor risk, animal welfare, and other key impacts, HowGood’s data power strategic decision-making for the sourcing, manufacturing, merchandising, and marketing of sustainable products.

Butterfly announced the separation of its portfolio company Bolthouse Farms into two standalone entities: Bolthouse Fresh Foods and Generous Brands. Bolthouse Fresh Foods will carry on the century-old legacy of Bolthouse Farms as a leading supplier of fresh carrots to retailers across North America, with nearly 700 million pounds of carrots sold annually. Generous Brands will encompass the market-leading premium fresh beverage and salad dressing businesses of Bolthouse Farms and Evolution Fresh.

Butterfly acquired Bolthouse Farms from Campbell Soup Company in a carveout transaction in 2019. Butterfly has implemented numerous strategic initiatives that have driven topline growth in excess of 30 % while re-establishing the company as a partner of choice to produce departments across North America. Bolthouse Farms also acquired Evolution Fresh from Starbucks in August 2022, uniting two powerhouse beverage brands with complementary product offerings, channel penetration and consumer bases.

This separation is being facilitated by way of separate debt recapitalisations of each business, enabling Bolthouse Fresh Foods and Generous Brands to continue onward as two separate companies with purpose-built strategies and leadership teams. Butterfly expects these transactions to enable accelerated growth via increased flexibility for investment in capabilities as well as acquisitions.

“We’re incredibly excited to announce the separation of Bolthouse Farms into two distinct industry-leading platforms, which will further propel the growth of these businesses and their ability to outperform for customers throughout the world,” said Adam Waglay, Co-Founder and Co-CEO of Butterfly. “This separation was always part of our investment thesis, and we have recruited best-in-class leadership teams which are strategically aligned to each business so that Bolthouse Fresh Foods can focus on delivering high quality, fresh produce with excellent service and Generous Brands can become a strong, consumer-centric business with superior fresh beverage brands.”

Butterfly Operating Partner Jeff Dunn has been promoted from CEO to Executive Chairman of both companies, while two veteran food industry executives were brought in to serve as the respective go-forward CEOs of the companies. Timothy Escamilla, former President of Dole Fresh Vegetables, has been appointed CEO of Bolthouse Fresh Foods, while Steve Cornell, former President of Fresh, Beverages and Desserts at The Kraft Heinz Company, has been appointed CEO of Generous Brands.

“Bolthouse Fresh Foods remains dedicated to nourishing people’s lives by providing high-quality, nutrient-dense products that continue to thrive in today’s dynamic marketplace,” said Timothy Escamilla, CEO of Bolthouse Fresh Foods. Timothy joined Bolthouse Fresh Foods as CEO in May 2023 with 30 years of experience in the produce industry across leading companies such as Dole, Tanimura & Antle, Ready Pac Foods and more.

“Generous Brands is an exciting consumer-centric platform, with iconic and fresh beverage brands,” said Steve Cornell, CEO of Generous Brands. “This transaction will enable Generous Brands to meet the needs of more consumers through more innovation, new investments in our business, and acquiring complementary brands to take our platform to its full potential.” Steve joined Generous Brands as CEO in January 2024, bringing with him over 15 years of experience at Kraft Heinz, having led globally recognised brands such as Heinz, Philadelphia and Capri-Sun, among others.

“This separation is proof that the future of value creation within private equity is grounded in deep operational expertise and transformation through specialisation, and we could not be more appreciative of the amount of work, creativity and collaboration that went into this from all teams,” said Jeff Dunn, Executive Chairman of Bolthouse Fresh Foods and Generous Brands and Operating Partner of Butterfly. “It’s been amazing to watch the two entities develop their own unique cultures during the transition, and we are proud of the robust teams we have built across the companies. By separating, each business is now unleashed to drive its own unique growth strategy to ultimately deliver more fresh, healthy food for more people.”

Arla Foods Ingredients has launched a high-protein concept for gamers who want to level up their nutrition. Titled ‘PROGAMER’, the ready-to-drink solution is designed to meet the needs of e-sports enthusiasts seeking benefits for their health as well as their gaming performance.

The concept features energy-boosting ingredients alongside the game-changing whey protein isolate Lacprodan® SP-9213, which is clear, provides a refreshing taste and is high in essential and branched-chain amino acids.

Cido Silveira, Arla Foods Ingredients Marketing & Business Development Manager – South America, said: “There’s a stereotype of gamers bingeing on unhealthy snacks and guzzling down energy drinks, but a new, nutrition-focused generation is emerging. They want to maintain their energy and concentration levels over marathon sessions, but they also want the many benefits that high-protein products offer. PROGAMER allows manufacturers to formulate unique, refreshing, clear, high-protein solutions for gamers who want more from their energy drinks.”

Protein plays a crucial role in general health, supporting muscle growth, repair and overall body function. Research has also found that consuming essential amino acids leads to improvements in attention and cognitive flexibility.1 A study on esports athletes, meanwhile, showed that sufficient protein intake is associated with improved cognitive performance in gaming.2

A 310 ml can of the ‘PROGAMER’ beverage concept features 15 g of protein, including 3767 mg of branched-chain amino acids. It also contains taurine, magnesium, zinc, caffeine and vitamins A, B3, B6 and B12 to support essential gamer needs such as concentration and vision. In addition, the concept is free from sugar, fat and lactose and contains only 60 kilocalories per can.

Arla Foods Ingredients will showcase the ‘PROGAMER’ concept at NIS (the Nutri Ingredients Summit) in São Paulo, Brazil, on 23rd and 24th April. Exhibiting at Stand 3-35, it will highlight growing opportunities for e-sports nutrition products in the Latin American market – with over half of Brazilian gamers spending more than 20 hours per week playing.3

Visitors to the stand will also be able to discover two clear shake concepts made with 100 % whey protein isolate ingredients. Go Natural is a fruit-infused flavored water made with Lacprodan® ISO.WaterShake. Go Fresh, meanwhile, is a thirst-quenching shake created with Lacprodan® ClearShake that has a refreshing lemonade taste.

1Suzuki, H. et al. ‘Intake of Seven Essential Amino Acids Improves Cognitive Function and Psychological and Social Function in Middle-Aged and Older Adults: A Double-Blind, Randomized, Placebo-Controlled Trial’ Frontiers in Nutrition (2020)
2Goulart, J.B. et al. ‘Nutrition, lifestyle, and cognitive performance in esport athletes’ Frontiers in Nutrition (2023)
3Konvoy ‘LatAm Gaming Market’ July 21, 2023

Refresco, a global independent beverage solutions provider for global, national, and emerging (GNE) brands and retailers in Europe, North America, and Australia, announced it has completed the acquisition of VBC Bottling Company.

VBC, a family-owned contract manufacturer of premium beverages, is strategically located in Modesto, California. The acquisition of VBC Bottling Company complements Refresco’s footprint and capabilities in North America, and further strengthens its ability to provide beverage solutions to branded customers.

CEO Refresco, Hans Roelofs, commented: “Acquiring VBC is another step in executing our proven Buy & Build strategy. The company’s strong customer base, strategically located facility, and warehousing capacity further strengthens our footprint in North America. Additional canning capacity along the West Coast improves our ability to service all our contract manufacturing customers.”

Brad Goist, Chief Operating Officer at Refresco North America, said: “This acquisition is a step forward towards Refresco’s vision of ‘Our drinks on every table.’ We will integrate VBC Bottling Company into our operations to better serve our customers and support their growth goals in the various categories where capacity is needed. I look forward to welcoming the more than 180 employees to the Refresco team and seeing what successes we accomplish together as a team and in the years to come.”

About Refresco
Refresco is a global independent beverage solutions provider for global, national, and emerging brands and retailers with production in Europe, North America, and Australia. Refresco offers an extensive range of product and packaging combinations from juices to carbonated soft drinks and mineral waters in carton, PET, Aseptic PET, cans and glass. Refresco continuously searches for new and alternative ways to improve the quality of its products and packaging combinations in line with consumer and customer demand, environmental responsibilities and market demand. Refresco is headquartered in Rotterdam, the Netherlands and has more than 14,500 employees.

Arla Foods Ingredients has launched a fermented beverage concept that demonstrates how dairies can reduce waste and increase yield by upcycling whey.

Raw material waste is a major problem for dairies. After processing, many are left with large whey side streams, which can cause environmental damage if discharged with wastewater.

Meanwhile, sustainability is a growing focus in Latin America. Over 50 % of consumers in the region say they have changed their behaviors based on environmental concerns, a figure projected to reach 70 % by 2025. More than four in ten (44 %) say they have already stopped buying products due to their impact on the environment.1

Now Arla Foods Ingredients has launched a fermented beverage concept based on upcycled acid or sweet whey. It also contains Nutrilac® whey proteins, which provide a light texture and refreshing taste, as well as protein content as high as 8 %, so that a 200 ml bottle would contain 16 g of protein.

Nutrilac® also offers superior heat stability to standard milk protein concentrate or whey protein concentrate. This allows the development of creamy low-viscosity beverages without sedimentation, sandiness or dry mouthfeel. Low in fat and containing no added sugar, the beverage can be produced on standard yoghurt lines with minimal investment.

Ignacio Estevez, Application Manager, South America at Arla Foods Ingredients, said: “Consumers hate the idea of waste, especially if it’s environmentally harmful. Reflecting this, we’re starting to see more and more products that make use of upcycled ingredients and communicate it on their packaging. Getting value out of whey is a significant challenge in dairy production but, as this concept demonstrates, it can be used to create on-trend new products that appeal to both sustainability-conscious and protein-focused consumers. The fact that it can be produced easily and with minimal investment provides an additional incentive to innovate.”

Arla Foods Ingredients is showcasing the new concept in a series of videos in Portuguese and Spanish. They highlight its benefits from sustainability, technical, regulatory, and consumer trends perspectives, and can be viewed at and

1Kantar, November 2023

Anuga FoodTec 2024 has once again reinforced its position as a primary supplier trade fair and a central platform of the global food and beverage industries. ‘Responsibility’ was the top theme of the trade fair and its extensive trade programme, which provided answers to questions from the fields of alternative protein sources, energy and water management, digitalisation and artificial intelligence. New technologies and concepts for sustainable management of natural resources along the entire value creation chain were presented. The participation of 1,307 companies and nearly 40,000 trade visitors from 133 countries reinforces the position of Anuga FoodTec as a pioneer for future- related solutions in food technology.

“At this year’s Anuga FoodTec, it became clear that true responsibility extends well beyond daily business; it is the driving force for sustainable and long-term growth. In every discussion, every presentation and every new product, we saw how decisive it is to make brave decisions today for our common future”, Oliver Frese, Chief Operating Officer of Koelnmesse, reflected.

“The networking of science and entrepreneurial practice and interdisciplinary networking on the whole were achieved in an exemplary manner. This creates synergies that present the basis for overarching innovations. And it is these that we will increasingly need for a viable food system of the future, in which Anuga FoodTec is a central element as a B2B innovation and networking platform”, Prof. Katharina Riehn, Chairwoman of the DLG Food competence centre and Vice President of the DLG, emphasises.

Opening speech by The Club of Rome

Sandrine Dixson-Declève, Co-President of The Club of Rome, opened Anuga FoodTec with an impressive lecture that emphasised the pressing needs of sustainable developments. Her keynote was closely oriented to the top theme of ‘Responsibility’, and to the indispensable importance of environmentally-friendly production processes. With her address, Dixson-Declève provided a decisive impulse in the direction of sustainable transformation. At Anuga FoodTec, the exhibitors already presented what practical implementation of the discussed ideals might look like.

Commitment of the industry: a rethinking is noticeable

Anuga FoodTec demonstrated impressively: core themes such as responsibility, value creation, climate neutrality and food security are decisively shaping the direction of the food and beverage industries – far away from short-term trends. The exhibited machines thus offered, among other things, insights into innovative strategies for the minimisation of food losses and the treatment of waste water. In addition to this, they presented procedures like high pressure processing, which keeps food fresh longer without preservatives. Another area of focus was on the reduction of the use of plastic and the use of alternative packaging materials. Progress in the production of plant-based foods, which serve as pioneering solutions for more sustainable diets, was also presented. A system was presented for the first time that makes it possible to produce cultivated food on an industrial scale. The presentations on site impressively illustrated how the companies are facing the challenges of a both economically and ecologically sustainable future.

An innovative point of focus was set with the new ‘Environment & Energy’ exhibition area. This area was dedicated to progressive energy solutions, which play a growing role in the food industry. The focus was thereby on technologies like solarthermics, heat pumps, biogas and biomass, which not only advance the energy transformation but also contribute to significantly reducing the CO₂ emissions of companies and comprehensively increasing energy efficiency.

One highlight was the presentation of the International FoodTec Award. The focus was on 14 innovative projects from the global food and supplier industries.

Anuga FoodTec 2024 in figures

A total of nearly 40,000 trade visitors from 133 countries was registered, with a foreign share of over 60 percent. The largest visitor groups from outside of Europe came from China, the USA, South Korea, Israel and Japan. 1,307 exhibitors took part in Anuga FoodTec 2024. Thanks to an increased average area, visitors could this year look forward to an even greater variety of exhibits and live demonstrations. With a length of 35 metres, the longest exhibit at the trade fair was particularly impressive.

Anuga FoodTec is the leading international supplier fair for the global food and beverage industries. Organised by Koelnmesse, the next trade fair will take place in Cologne from 23.- 26.02.2027. The professional partner and industry sponsor is the DLG, the German Agricultural Society.

Artificial intelligence is revolutionising the food and beverage industry by translating abstract flavour concepts into tangible realities. Recent advancements in Japan showcase how brands leverage AI to infuse ideas and emotions into product development, creating unique culinary experiences. This innovation not only enhances consumer engagement but also underscores AI’s role in driving sustainable food production and aligning with consumer preferences. However, building trust in AI-assisted choices remains imperative for ongoing industry transformation, says GlobalData, a leading data and analytics company.

Earlier this year, Japanese tech giant NEC Corporation, in partnership with Kimuraya Sohonten Co. and Abema TV, pioneered an innovative approach to food creation, leveraging AI technology to craft bread flavours aimed at captivating new demographics, particularly younger consumers.

By analysing cultural cues from TV and social media, they have created innovative offerings like “First Date” and “Mutual Love,” infusing emotions into culinary experiences. This pioneering endeavor showcases AI’s potential to revolutionise food innovation by bridging the gap between sensory and emotional realms.

Katrina Diamonon, Principal Consumer Analyst at GlobalData, comments: “More brands are taking greater liberties with the concept of flavour, by using intangible elements such as ideas, experiences, and moods to describe flavour. This recent example from Japan takes the consumption experience beyond the sensorial and into the emotional realm. We have already seen this kind of innovation from more progressive beverage companies, but its expansion into bakery suggests that a wider array of food and drink brands will explore more whimsical and abstract flavours.

“It also underscores the wider impact of AI technology on consumer goods innovation. Not only is it making food production smarter and more sustainable; it is also changing how food products are conceived and designed, aligning them even more closely with consumer preferences. Significantly, we are already seeing a degree of confidence in AI-assisted food and drink choices; however, consumer trust in such technologies needs to continue to grow.”

A survey* conducted by GlobalData found that one third (33 %) of global consumers would be very or quite likely to trust recommendations from a virtual assistant (e.g. using AI) to buy food and drinks.

Diamonon concludes: “The notion of translating human emotions into tangible flavours may seem far-fetched but is certainly not beyond the realm of possibility for AI, which has only scratched the surface in terms of its ability to use predictive analytics to transform ideas into reality.

“As more brands make the move into the metaverse, flavour has the potential to become a more abstract term as physical and digital worlds merge. AI will prove invaluable in helping brands develop flavours and scents that bring an emotion to life.”

*GlobalData 2023 Q4 Consumer Survey – Global, published in December 2023, sample size – 21,000

Lithios and BrandVault360 unveil a new era of mineral seltzers in New York City

Lithios, a brand at the forefront of health and wellness innovation, in collaboration with the esteemed BrandVault360, formerly Gotham Beverage, introduce its unique range of lithia-infused mineral seltzers to New York City, USA. This launch signifies a major step in Lithios’s journey, bringing a new health-focused beverage option to the market and marking the beginning of an expansive distribution plan.

“Our collaboration with BrandVault360 is a pivotal moment for Lithios. We are combining our vision of health and wellness with their 20+ years of market expertise to revolutionise the beverage industry,” said Alexander Genzer, co-founder of Lithios. “This partnership enables us to launch Lithios in 2500 locations across New York City, making our products accessible to a wide audience from the start.”

Lithios’s product line, featuring flavours such as Orange Mango, Mixed Berry, and Electric Lime, offers a unique blend of over 71 minerals, with the added benefit of lithia. Known for its mood-enhancing, neuroprotective, and anti-inflammatory properties, lithia brings a healthful twist to the refreshing seltzer.

This launch is supported by extensive research highlighting the positive effects of lithia in drinking water, including improved mental well-being, enhanced brain function, and overall physical health benefits. Lithios is poised to offer these scientifically supported benefits in a delicious, accessible format.

The initial rollout of Lithios in New York City is just the beginning, with plans to expand into key areas, ensuring that a wider audience can enjoy the unique combination of taste and health benefits.

Lithios, available in flavours Orange Mango, Mixed Berry, and Electric Lime, is now offered in 12-pack configurations and can be found at select retail locations across New York City and online at

The beverage can industry’s ongoing efforts to move to products free from materials of concern are being boosted by the launch of next generation coatings technology from AkzoNobel – while a new production plant is also being constructed in Spain.

The company’s Packaging Coatings business has just launched the first two products in its new AccelstyleTM range. Designed for the exterior of conventional two-piece aluminum beverage cans, both are free from bisphenols, styrene and PFAS (per- and polyfluoroalkyl substances). They follow on from the May 2023 launch of AccelshieldTM 700 – the first BPx-NI* (free of intentionally added bisphenols) internal coating for beverage can ends – which complies with US Food and Drug Administration (FDA) and EU regulations.

At the same time, AkzoNobel is investing EUR 32 million in a new plant at its Vilafranca site, which will produce bisphenol-free coatings for the metal packaging industry in EMEA (Europe, Middle East and Africa). The facility will use advanced automation and has been designed according to high eco-efficiency standards, enabling the company to make a step-change in energy and material efficiency. It’s expected to be operational by mid-2025 and will create around 40 jobs.

Commenting on the new facility, Jim Kavanagh, Director of AkzoNobel’s Industrial Coatings business, says it will help the company respond to a strong need from the packaging industry. “The Vilafranca plant will allow us to offer leading-edge products to any customer and country in EMEA, responding to the most stringent bisphenol regulations in force in Europe. The investment is in line with our view that bisphenols are no longer required to create safe food contact coatings for the metal packaging industry.”

He adds that the new Accelstyle products further illustrate the company’s commitment to giving customers the tangible support they need to transition to a new future. “Both new products – Accelstyle 100 and 200 – can be seamlessly introduced into existing production processes, allowing can makers to transition to coatings that are free from certain important materials of concern, while remaining as commercially viable as possible.”

Continues Kavanagh: “The bisphenol-free products we’ve developed have a lower carbon footprint, compared with those we previously supplied. For example, the carbon footprint of the products for can interiors that we’ll manufacture in the new facility will be 26 % lower than our earlier offerings, which were epoxy-based. And it’s important to point out that bisphenol-free metal packaging isn’t just circular, it also meets consumer expectations for more sustainable packaging.”

Accelstyle 100 (a waterborne gloss overprint varnish) has already undergone multiple successful large-scale trials and qualifications with key major European can makers, while Accelstyle 200 (a waterborne matt overprint varnish) is currently undergoing trials to optimise the prototypes for different gloss levels, from “soft touch” high matt to a “grippy feel” mid-matt effect.

AkzoNobel’s approach to the bisphenol transition of metal cans prioritises consumer safety and sustainability with responsible material substitutions, while taking care to limit disruption to the value chain. The company is continuing to work closely with customers to help accelerate the adoption of bisphenol alternatives.

*The BPx-NI designation indicates that bisphenol or bisphenol compounds were not intentionally added to, or used, in the manufacture of the product.

Prinova has identified growing demand for ingredients for the mind as one of nine emerging food, beverage and nutrition “mega-trends”. In a new report on functional health trends, it also spotlights the increasing prominence of branded ingredients, and growing demand for “real foods”.

The leading provider of ingredients and premixes commissioned expert researchers to analyse patterns in retail and food service and to conduct social media listening. This allowed it to build a framework of nine macro-trends that will shape the industry in 2024 and beyond.

The report highlights the growing number of products containing adaptogens and nootropics, which it attributes to factors such as enduring concerns around performance, focus and “brain fog” in the wake of the pandemic. It also notes growing demand for natural sources of caffeine, such as yerba and matcha, as consumers seek “an antidote to boom and bust caffeination”. Meanwhile, ongoing talk about the stress of modern life, coupled with research on the importance of sleep and rest, has led to “an array of adaptogenic ingredients” being included in everyday food and beverage products.

The Prinova report also notes that “branded ingredients are emerging from the depths of the ingredient list, with logos making their way to the front of product packaging, “particularly in categories like plant-based and performance nutrition. Prinova’s range of branded ingredients includes enduracarb® , a science-backed, slow-release ‘double sugar’ for endurance, and Bacopin®, a bacopa monniera ingredient which, studies show, may help improve memory and attention.

Other mega-trends identified in the report include:

  • ‘Real Food Rules’: A shift away from complicated ingredient lists as consumers embrace ingredients in their most natural, unprocessed form. This includes recognising the benefit of animal-based products again, including previously maligned elements such as full fat.
  • ‘Hack my Health’: With growing interest in the way products interact with our genotypes, phenotypes and lifestyles, companies are increasingly offering personalised services to cater for unique needs.
  • ‘Targeted Nutrition’: Consumers are increasingly aware of the nutritional interventions they can make to improve their wellbeing at different life stages. More knowledgeable than ever, they are looking for products with detailed claims.

James Street, Marketing Director, EMEA & APAC at Prinova, said: “Consumers are looking to food, beverage and nutrition products to meet a growing number of needs. To identify where the opportunities are, and to help our customers create innovative, new products, we’ve created a future-facing framework that identifies the most important emerging trends. We’ve seen how consumers are looking for nutritional ‘hacks’ in areas like cognitive performance and emotional wellbeing, while also yearning for a return to products with ‘real food’ or ‘natural’ credentials. And our research also shows that manufacturers are recognising branded ingredients as one of the best ways to communicate science-backed benefits and bolster credibility.”

Discover the emerging trends in the full report:

Over 270 non-alcoholic beverage brands, which include many globally recognised brands, have active sponsorship deals in place with sports properties based mainly across Europe, as of October 2023. Many of these deals are highly lucrative, with seven non-alcoholic beverage brand deals worth over USD 5 million annually. Among these brands, Red Bull is the biggest spending brand in the Europe, the Middle East, and Africa (EMEA) region, with over USD 63.31 million being invested by it in 2023, according to GlobalData, a leading data and analytics company.

GlobalData’s latest report, “EMEA Non- Alcoholic Beverage Sports Sponsorship Landscape,” reveals that Red Bull is estimated to have 10 deals in place that are worth USD 1 million or more annually. Its deals include many esports teams such as OG, Team Spirit, and G2 eSports.

Tom Subak-Sharpe, Sport Analyst at GlobalData, comments: “Red Bull across the EMEA region is the biggest spending non-alcoholic beverage brand thanks to many lucrative deals, which include a primary front-of-shirt agreement with soccer club RB Leipzig. The brand’s investment in Leipzig has contributed massively in allowing the club to be one of the best-performing clubs in German soccer over the last 10 years.”

Red Bull’s biggest spending rival in the sector is Coca-Cola. GlobalData estimates the brand will spend nearly USD 60 million on sponsorship deals across the EMEA region in 2023. The brand’s biggest annual deal in the region is with FC Barcelona. Its one-year deal with the Spanish soccer giants is estimated to be worth USD 5.25 million.

Subak-Sharpe concludes: “In 2023, Coca-Cola continued to be associated with many athletes, with current deals ongoing with Neymar, Blake Griffin, Anthony Davis, Kris Bryant and Justin Barcia. Of these five deals, the one with the Brazilian soccer player Neymar is the most lucrative. Over a long period of time, Red Bull has associated itself with some of the world’s most recognisable athletes. These associations are not expected to decline, with the brand constantly identifying new top talent to partner with.”

Azelis, a leading innovation service provider in the specialty chemicals and food ingredients industry, is delighted to announce its new distribution agreement with BENEO, a prominent manufacturer of functional ingredients for the food, feed, and pharmaceutical industries. Effective immediately, Azelis will be the exclusive distributor for inulin, oligofructose, scFOS, texturised wheat proteins, faba beans, Beta-glucans, meatless solutions, and specialty rice ingredients in India and the entire portfolio in Bangladesh. This new agreement strengthens Azelis’ existing and successful partnership with BENEO in EMEA.

BENEO is a leading expert in developing and producing functional ingredients derived from natural sources such as chicory roots, sugar beet, rice, and wheat. In Food & Nutrition, BENEO’s plant-based functional ingredients help improve the nutritional and technical properties of a wide variety of products, while maintaining or even improving taste or texture.

This new mandate reinforces Azelis’ offering in India and Bangladesh; this partnership completes its advanced product offering for food and beverages, including bakery, confectionery, meat, and dairy products, as well as plant-based alternatives for the latter two applications. Moreover, BENEO’s strong commitment to sustainability aligns with Azelis’ strategy to provide innovative and sustainable formulations to its customers.

BrauBeviale 2023 in Nuremberg can look back on three successful days. With Thursday’s final day, Europe’s leading trade fair for the brewing and beverage industry got back on track after a four-year break. Rolf Keller, Managing Director of organiser YONTEX, is appropriately satisfied: “With strong visitor demand from over 120 countries and from all sectors of the beverage industry, our three-day show once again scored highly: The technical exchanges between  experts, the wide range of exhibitors and the specialist topics addressed in the supporting programme were extremely well received by visitors. BrauBeviale once again confirmed its position in the industry when it comes to delivering answers to current challenges.”

Well-frequented halls and intensive, high-quality discussions were the major take-aways for many exhibitors: key topics included energy saving in the manufacturing process, new filling systems and optimising efficiency through increased automation. Furthermore, exhibitors delivered answers to the requirements of European packaging legislation and showed awareness of the need to consistently align manufacturing processes with sustainability criteria.

Excellent response to the supporting programme

The supporting programme also provided a strong impetus for the entire industry: THE LOGISTIK LOUNGE, for example, demonstrated numerous reusability solutions and made positive suggestions for the future direction of the logistics chain during its discussion forums. This offering in particular was perceived as an important addition to the overall BrauBeviale programme.

The Young Talents Camp got off to an equally promising start: The new networking lounge concept aimed at attracting young Gen Z talent to all areas and levels of the beverage industry was a complete success. “We had excellent responses to this offer. I can already say that we will be stepping up our activities in this interdisciplinary area for the benefit of the whole industry,” says Executive Director Andrea Kalrait.

With the special “Grape processing and Cellar Management”, area BrauBeviale 2023 broke new ground. Exhibitors there were able to present their products specifically for the wine industry. It was a new platform in which winegrowers could learn about solutions for their own specific businesses. The additional benefit for this group of visitors was that bottling technology and packaging as well as solutions for product equipment could simply be ‘taken away’ following a visit to the trade fair in the nine BrauBeviale halls.

Expert meetings and presentations covering a wide range of topics

The well-proven and broad-based programme of the BrauBeviale Forum once again presented a wide range of ideas, ranging from securing raw materials in the face of climate change, to best practice examples from marketing. On the last day of the show the ExportForum German Beverages supplied valuable ideas for sales development of German beverages in attractive international markets. What influence do today’s multiple challenges and changes have on the food and beverage industry? This question was addressed in an introductory presentation by specialists from the food and beverage sector.

High level of interest from an international audience

BrauBeviale 2023 once more positioned itself strongly as a platform for the industry – predominantly in other European countries. Around 45 per cent of exhibitors came from abroad. The show’s potential has also been recognised by representatives of other nations. During the visit by the Italian Consul General Sergio Maffettone and the American Consul General Timothy Liston, the BrauBeviale team was able to document the consistent development of the trade fair into an international meeting place. The visit of the Italian Consul General was particularly focussed on the Italian exhibitors, who made up the second largest group of exhibitors after the German exhibitors. The American Consul General informed himself about suppliers with innovative solutions as well as some suppliers with complete offers for brewery operations. In addition, by visiting the Young Talents Camp, he focussed his attention on the topic of recruiting young talent – one of the most pressing tasks for the industry in the near future.

The show organiser YONTEX considers this high level of interest, which also comes from official representatives of some major market players in the beverage sector, as confirmation that the company is on course to further develop the specialisation of its product portfolio for the brewing and beverage industry.

Growth of the functional beverage market is driven by its adaptability to diverse consumer preferences and dietary needs, catering to various proiles, including plant-based, low-sugar, caffeine-free, and customised nutritional demands

The functional beverage market size is projected to surpass USD 164,058 million in 2023 and is likely to attain a valuation of USD 277,744 million by 2033. The functional beverage market share is expected to rise at a CAGR of 5.4 % from 2023 to 2033.

Functional drinks have firmly established themselves in the sports and fitness market, providing great performance enhancers, post-workout recovery aids, and pre-activity nourishment. These items have become essential components of fitness programs, effortlessly harmonising with the desire for optimum physical performance and adequate nutritional consumption.

The functional beverage industry is benefiting from increased public awareness of health issues. These beverages address a wide range of conditions, including stress management, anxiety, inflammation, and digestive health. As consumers seek solutions to these problems, the market seizes the chance to solve real-world health issues with focused, practical solutions.

Effective marketing and branding initiatives significantly impact the growth of the functional beverage sector. Engaging narrative, eye-catching packaging, and targeted endorsements all captivate customers’ attention and allegiance. Branding is critical for establishing long-term consumer relationships and differentiating items in this crowded industry.

The advent of e-commerce platforms and direct-to-consumer sales channels is substantially propelling the functional beverage market’s expansion. These channels enable manufacturers to reach a larger audience while incurring fewer distribution expenses and providing consumers with quick access to a bigger range of product selections.

Personalisation is emerging as an increasingly important motivator. Customisation possibilities are available from functional beverage providers, allowing customers to customise their beverages to specific health requirements or flavour preferences. This increases brand loyalty and customer engagement.

CBD (cannabidiol) and hemp-based compounds have been gaining popularity in the functional beverage industry. These substances are linked to possible health benefits and relaxing effects, attracting a niche audience interested in holistic well-being.

“The functional beverage market is undergoing a substantial shift, which is being driven by innovation, scalability, strategic alliances, and a greater emphasis on sustainability. This shifting landscape confronts organisations with both problems and possibilities, forcing them to adapt to changing customer demands and regulatory needs while promoting development and resilience in a highly competitive market”, – Nandini Roy Choudhury, Client Partner at Future Market Insights (fmi)

Offshoot Brands, a visionary entity fostering plant-forward brands like Love Beets, Genuine Coconut, and Veggie Confetti, and Canadian-based LOOP Mission, a formidable force against food waste and producer of cold-pressed juices, announce their exclusive partnership into the US market, blending sustainable, innovative beverage options with a powerful environmental ethos.

On an endeavor to reduce food waste and champion sustainability through innovative product lines, Offshoot Brands welcomes LOOP Mission to its portfolio, where it will lead sales and marketing initiatives for the beverage brand across the expansive US market. This collaboration ensures the amplification of LOOP’s mission to valorise rejected food, while simultaneously aligning with Offshoot’s ambition to bring more sustainable options to the retail landscape for consumers.

LOOP Mission operates with a distinctive and sustainable business model, partnering with major food industry entities to utilise perfectly edible products, which, due to aesthetic imperfections or shelf-life limitations, are discarded before reaching consumers.

Select LOOP Mission products will now be available for US retailers, expanding the avenues through which consumers can access sustainable, high-quality beverage options.

LOOP Mission will harmoniously integrate into Offshoot Brands’ portfolio, embracing and extending the brand’s existing values and commitments to sustainability. Offshoot Brands, which is actively working with farms to attain certified regenerative status and employs whole crop utilisation to mitigate food waste, sees LOOP Mission as an embodiment and extension of these practices.

This partnership is a stride toward further amplifying Offshoot’s existing sustainability initiatives, with prospects to potentially intertwine resources and minimise waste across all brand lines.

Treatt, the manufacturer and supplier of a diverse and sustainable portfolio of natural extracts and ingredients for the beverage, flavour and fragrance industries, announces that Daemmon Reeve has informed the Board of his intention to retire from his role as Chief Executive Officer and as a director of the Company.

Daemmon’s retirement comes after 32 years with Treatt, the last 11 years as CEO. He has agreed with the Board that he will step down from his role on 31 December 2023 and will step down immediately from Treatt’s Nomination Committee.

The Board regularly reviews succession planning and has begun the process to appoint a new CEO.

Until a new CEO is appointed, Ryan Govender, the Company’s Chief Financial Officer, will be appointed as Interim CEO from 1 January 2024. Building on his international and diverse experience from his previous roles, most recently within Associated British Foods, Ryan has a strong understanding of the business and has played a key role as part of the Treatt team in formulating an ambitious strategy for the future of the business.

PLM market leader and top regulatory compliance provider team up to create integrated platform to screen ingredients throughout product development lifecycle
Centric Software®, the Product Lifecycle Management (PLM) market leader and FoodChain ID, the leading food safety and regulatory service provider are pleased to announce their partnership to bring enhanced regulatory compliance capabilities to product development. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, price and sell food & beverage, cosmetics and consumer products to achieve strategic and operational digital transformation goals.

FoodChain ID is trusted by over 30,000 companies across the global supply chain, with technology-enabled solutions and expertise to keep the food and cosmetics supply chain safe and transparent.

The highly controlled industries of Food and Cosmetics require access to trustworthy regulatory information so that the risk of formulation missteps are reduced, especially at the development stage. This saves much time and effort down the line, and notably lessens the chance of dreaded recalls.

Not all PLM platforms have strong formulation capabilities and those that do often rely on manual look-ups or databases pieced together by in-house regulatory compliance teams. The pairing of FoodChain ID’s world-class regulatory libraries and databases driven by the agility of Centric PLM’s formulation, packaging, quality, nutrition, labeling and artwork capabilities gives the food and cosmetics industries the best of both worlds, resulting in a complete formulation and regulatory compliance solution.

Clinton Chadwick, Vice President, Strategic Partnerships at FoodChain ID, explains how the association drives accuracy and speed into product development. “What makes this partnership with Centric Software so exciting is the ability to accelerate product innovation with Centric PLM by reducing time-consuming iterations between product development and regulatory compliance teams.” Chadwick adds, “With FoodChain ID’s data sources pulling from over 220 countries, the data quality of our compliance engine is second-to-none.”

Ron Watson, Executive Vice President of Product at Centric Software discusses how much more efficient it is to formulate with FoodChain ID. “Product developers working in Centric PLM can see the immediate impact of ingredient changes against current global regulatory compliance regulations as they are formulating.” For example, when looking at market expansion, the food or cosmetics scientist can evaluate a formula or ingredient against a regulatory threshold level in the target country and then adjust the formula at the development stage if necessary, where ingredient changes will have little negative impact.

Chris Groves, CEO of Centric Software says, “We are overjoyed about our alliance with FoodChain ID. It marries Centric’s technological expertise in food & beverage, cosmetics, beauty and other formulated goods with FoodChain ID’s extensive global databases and stellar reputation in food safety and regulatory compliance. This gives the users of both solutions confidence in formulation and the means to work seamlessly in one platform, driving even more efficiency into product development.”

Taking a major step to support a circular economy, Coca-Cola® launched in rPET in pack sizes of 250 ml and 750 ml across several markets in India.

After being the first company in India to launch a one-litre bottle made from 100 % recycled PET (rPET) for its packaged drinking water brand Kinley, Coca-Cola India is taking another meaningful step towards creating a circular economy and has announced the launch of Coca-Cola® in rPET in pack sizes of 250 ml and 750 ml. These rPET bottles are being manufactured by Coca-Cola bottling partners – Moon Beverages Ltd., and SLMG Beverages Ltd.

The rPET bottles expansion showcases Coca-Cola India’s transformative journey towards building a sustainable and greener future for all. The bottles made from 100 % food-grade rPET (excluding caps and labels) have an on-pack call to action “Recycle Me Again” message and will also drive consumer awareness with “100 % recycled PET bottle” displayed on the pack.

These rPET bottles are crafted from food-grade recycled polyethylene terephthalate (PET). The plastic is recycled as per the technologies approved by the US FDA and European Food Safety Authority (EFSA) for food-grade recycled material and repurposed into new PET bottles, reducing the need for virgin plastic for producing PET Bottles.

The Coca–Cola Company now offers 100 % rPET bottles in over 40 markets, bringing it closer to its World Without Waste goal of making bottles with 50 % recycled content by 2030. Announced in 2018, the sustainable packaging platform also includes a goal to collect and recycle the equivalent of a bottle or can for every one the company sells globally by 2030, and to make 100 % of its packaging recyclable by 2025.

The Food Safety Authority of India (FSSAI) has approved the use of recycled PET in food packaging. Similarly, the Government of India’s, Ministry of Environment, Forest and Climate Change, and the Bureau of Indian Standards has enabled befitting regulations and standards to facilitate the use of recycled plastics in food and beverage packaging.

Coca-Cola is making it convenient for consumers to return their empty PET bottles by recycling them at conveniently placed drop-off points or Reverse Vending Machines (RVM’s). Earlier this year, Coca-Cola India launched a ‘Return and Recycle’ initiative with Zepto that focuses on gathering PET bottles directly from consumers. This also helps in establishing an organised process of collecting PET bottles with 100 % traceability. Specifically for India, Coca-Cola introduced ASSP (Affordable Small Sparkling Pack) for the 250 ml PET bottle. ASSP, a proprietary Coca-Cola innovative technology is used to reduce plastic usage in the production of PET bottles for sparkling products by up to 40 percent.

By Peter Harding, President of UNESDA Soft Drinks Europe and CEO of Suntory Beverage & Food Europe

The EU is set to move towards a circular economy for beverage packaging. In just a couple of weeks, Members of the Environment Committee in the European Parliament will vote on their amendments to the EU Packaging and Packaging Waste Regulation (PPWR). In parallel, EU Member States are working towards adopting their position on this file by the end of the year. Among the key areas of attention in the PPWR is reuse and refill. It is absolutely critical that MEPs and Member States support sound measures that ensure that recycling, reuse and refill are complementary solutions, and reject proposals to increase the reuse and refill targets without further assessment of their environmental, economic and social impacts.

The EU is taking a leadership role in driving circularity and the PPWR is among the most ambitious EU policies in this regard. The European soft drinks sector, represented by UNESDA Soft Drinks Europe, supports the goals to better reduce, collect, recycle and reuse beverage packaging. We have already shown that we take bold voluntary actions to contribute to accelerating the green transition in Europe through our commitment to making our soft drinks packaging fully circular by 2030.

Our sector also supports reuse and refill systems as part of the solution to reduce packaging and packaging waste. We are already investing in these systems as a complementary action to our ongoing efforts to reduce and recycle our packaging.

It is fundamental that recycling and reusable systems are complementary solutions and MEPs and Member States should enshrine this in the PPWR. How?

Key ask 1 – Do not increase the reuse and refill targets (Art. 26) without further impact assessment

The European Commission’s impact assessment has been heavily criticised by many stakeholders, including our sector, over the last 9 months. The lack of a proper environmental and economic assessment of the implications of the reuse and refill targets proposed by the European Commission in the PPWR is worrying as legislation should always be developed on the basis of clear and granular data on the costs and benefits of the measures being proposed. So, first things first: the only way to assess the real impact of scaling up reusable systems across the EU is to thoroughly analyse the costs and benefits of setting up these systems in different Member States, different sectors and different distribution channels. As an example, the shift to 10% refillable PET as of 2030 in the EU is estimated to cost more than €16 billion, according to a PwC study.

It is very concerning to see proposals for increased reuse and refill targets for 2030 and 2040 that are not based on any further impact assessment that justifies them. Why forcing beverage manufacturers, of which a majority are SMEs, to make huge investments in reuse and refill systems in geographies or channels where existing well-functioning single-use systems make more sense from an environmental and economic perspective?

In our view, the proposed targets are already extremely challenging and therefore the focus now has to be on providing manufacturers with the necessary enablers and the flexibility to invest in the best packaging mix.

Key ask 2 – Maintain systems enabling refill in the reuse and refill targets (Art. 26)

We are all familiar with the traditional returnable refillable bottle, whereby the consumer buys a beverage bottle in a store and brings it back to the retailer for it to be refilled. This is not, however, the only system to reuse and refill – and it is not always the best solution from an environmental perspective. Asking beverage manufacturers to focus all their investment and innovation only in reuse on traditional returnable refillable bottles takes no account of consumer patterns of shopping and consuming beverages, and stifles the innovative solutions that open up possibilities to match consumers to more sustainable purchasing habits.

Today, there are several innovative reusable solutions that are convenient for consumers, are responding to new consumption habits and are helping reduce packaging as they use little to no packaging, such as home soda dispensers and refill stations in stores and horeca. Why, then, aren’t these at-home and on-the-go solutions, which are recognised by the Ellen MacArthur Foundation as reuse models, counting towards the achievement of the reuse and refill targets? It makes all sense to consider them for the attainment of the reuse and refill targets. The PPWR should secure a future for these innovative refill solutions and the EU co-legislators should therefore support a broad definition of reuse and refill that includes the whole spectrum of available reusable and refill models.

Key ask 3 – Create well-designed exemptions to ensure reusable packaging is only used where and when it makes the most sense

It is essential to make sure that reusable packaging is only introduced where it makes sense from an environmental, economic and consumer perspective. To enable it, the PPWR should provide a form of exemption if certain environmental criteria are met in order to avoid unintended adverse effects of the reuse and refill targets.

Some amendments tabled in the different European Parliament’s committees involved on this file can serve as a positive source of inspiration as they recognise the role of existing well-functioning circular systems. For example, many countries are investing in achieving 90% collection of PET bottles and aluminium cans through the introduction of Deposit and Return Systems (DRS). Let’s encourage these investments!

Now is the moment for the European Parliament and EU Member States to make the PPWR more supportive and more realistic. Our sector will remain constructive and engaged with all stakeholders to help create a stable and enabling policy environment.

Food and beverage companies are targeting Asia’s lucrative electronic games (egames) market by rolling out customised functional products and sponsoring esports events in collaboration with leading game developers. Opportunities are rife for such products in China, which by itself is a $ 50 billion-plus market for mobile, personal computer, console, and cloud gaming software, as well as other booming Asian markets, such as Japan, and South Korea, according to GlobalData, a leading data and analytics company.

Tim Hill, Key Account Director at GlobalData Singapore, comments: “During extended gaming sessions, egamers are prone to consume snacks and drinks to quell hunger pangs, stay hydrated, and thereby play uninterrupted. Food and beverage makers are rolling out premium products targeting this high-spending cohort of avid gamers to cash in on the popularity of gaming. Companies are customising the recipes with ingredients that boost stamina and mental alertness to allow egamers to extend their sessions and improve their performance. Additionally, they are personalizing offerings for egamer cohorts of different genders, ages, and geographic regions. This personalisation feature can appeal to 57 % of Asian consumers whose product choices are often or always influenced by how well the product/service is tailored to my needs and personality**.”

Bobby Verghese, Consumer Analyst at GlobalData, notes: “Among beverage categories, energy drinks presently dominate the gaming world. Recent product launches targeting avid gamers include Coca-Cola’s Thums Up Charged energy drink unveiled in Vietnam and Cambodia, and Beat The World’s G-Beat energy drink and computer manufacturer Acer’s PredatorShot in Thailand. Coca-Cola claims that Thums Up Charged is infused with vitamin B3, caffeine, and zinc to boost energy. According to the manufacturer, G-Beat is made with natural caffeine and without white sugar and fortified with vitamins A and B to support eyesight and brain functioning. Acer claims that PredatorShot is fortified with vitamin A to boost gamers’ eyesight.”

Hill continues: “Companies are also collaborating with top game developers to launch co-branded products and packaging. For instance, Coca-Cola unveiled a limited-edition Coca-Cola Ultimate Zero Sugar with a special flavour inspired by Riot Games’ hit game, League of Legends. Other recent examples include Mister Potato’s special edition pack for the game, Mobile Legends: Bang; and ZUS Coffee’s limited-edition drink, Velvet Crème Poring Latté, with the theme of the popular mobile game, Ragnarok Origin. Within the foodservice sector, notable examples of egames collaborations include Pizza Hut and Domino’s Pizza, Hut which rolled out special campaigns in Malaysia in collaboration with a popular mobile game, Genshin Impact.”

*GlobalData Technology Intelligence Center ­– Market Analyzers, accessed in September 2023
**GlobalData Q2 2023 Consumer Survey – Asia & Australasia, with 6,438 respondents, published in May 2023

Uncle Matt’s Organic®, #1 selling brand of organic orange juice in the US, is bringing a new functional juice-based beverage to its portfolio. Introducing Uncle Matt’s Organic® Superfruit Punch! With its impressive blend of real superfruits, including dark sweet cherries, blueberries, and black elderberry, this delicious beverage will captivate the taste buds of the entire family. The antioxidant boosted beverage is just 45 calories per 8 oz serving and has no cane sugar, preservatives, or added flavours. Uncle Matt’s Organic® Superfruit Punch is available now in a 52 oz bottle as well as a shelf-stable 8-pack of 6.75 oz Juice Boxes at select retailers in the US including Whole Foods and Sprouts and at

“We are thrilled with our newest better-for-you boosted beverage, Uncle Matt’s Organic® Superfruit Punch,” said Susan McLean, VP of Marketing and Innovation at Uncle Matt’s Organic®. “With 100 % Vitamin C from the acerola cherry plus polyphenols and flavonoids from the cherries, blueberries and elderberries, this antioxidant-rich beverage is a great way to increase your intake of essential nutrients and quench your thirst at the same time. I think we made a delicious no sugar added punch that is both parent and kid-approved!”

Superfruit Punch fast facts:

  • 45 calories per 8 oz serving/40 calories per 6.75 oz juice box
  • 100 % DV Vitamin C per serving from the acerola cherry
  • Antioxidants, polyphenols and flavonoids from dark sweet cherries, blueberries, black elderberry, and acerola cherry
  • USDA certified organic
  • No Toxic Pesticides, GMOs or artificial junk
  • Certified glyphosate residue free by The Detox Project
  • Vegan, Kosher

Curaleaf Holdings, Inc., a leading international provider of consumer cannabis products, announced the launch of Zero Proof, a new brand of THC drinkables in fast-acting, sessionable and easy-to-use formats. The brand’s inaugural product offering, Squeeze, is now available at all Curaleaf locations in Illinois, US and will be followed by additional SKUs in the coming months.

Zero Proof Squeeze follows Select’s popular THC-infused beverage enhancer, Select Squeeze, originally launched in March 2021. While similar in functionality and effect, Zero Proof Squeeze has been reformulated with natural sweetener to provide a significantly lighter taste and balanced flavour profile for enhanced mixability. The beverage complement offers a uniquely controllable and customisable experience with an easy-to-pour dispenser and compact design delivering 2.5 mg THC per dose for discreet enjoyment on the go.

Utilising nanotechnology, Zero Proof Squeeze provides a truer-to-flower experience with effects felt in as little as 15 – 30 minutes, significantly faster than traditional edibles. By turning cannabis oil into tiny water-soluble molecules, the THC compounds dissolve evenly into any beverage and are more rapidly and efficiently absorbed into the bloodstream. At launch, four delicious, low calorie and gluten-free flavours will be available including Dash of Cherry, Dash of Orange, Dash of Lime and Dash of Sweet.

“Zero Proof exemplifies our commitment to providing high-quality, consistent consumer products in familiar and approachable formats that model traditional consumer packaged goods,” said Matt Darin, CEO of Curaleaf. “Curaleaf has been on the forefront of creating sophisticated cannabis experiences which we believe will ultimately redefine the way people socialise. We’re proud to bring Zero Proof Squeeze to our patients and customers in Illinois first before expanding to additional markets.”

According a new Gallup poll, the rate of alcohol consumption in the U.S. continues to decline with 62 % of adults under age 35 reporting they drink alcohol, down 10 % from two decades ago. Zero Proof is the latest addition to Curaleaf’s brand portfolio that seeks to redefine how people socialise by delivering a fast-acting, sessionable alternative to alcohol.

Zero Proof Squeeze is now available at all Curaleaf dispensaries in Illinois as well as wholesale dispensaries across the US.

About Curaleaf Holdings
Curaleaf Holdings, Inc. is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company and its brands, including Curaleaf, Select, and Grassroots provide industry-leading service, product selection and accessibility across the medical and adult-use markets. In the United States, Curaleaf currently operates in 19 states with 152 dispensaries and employs nearly 5,500 team members. Curaleaf International is the largest vertically integrated cannabis company in Europe with a unique supply and distribution network throughout the European market, bringing together pioneering science and research with cutting-edge cultivation, extraction and production. Curaleaf is listed on the Canadian Securities Exchange under the symbol CURA and trades on the OTCQX market under the symbol CURLF.

UCLA study highlights Smart Cups' revolutionary technology reducing environmental impact of liquid consumer products
More Delivered, Less Trucks Needed! Smart Cups’ efficient technology means fewer transportation vehicles needed with greater volume of products delivered. (Photo: Smart Cups)

Smart Cups, a pioneering sustainability-driven technology company behind innovative ingredient printing announced the publication of a new research study in the esteemed journal Resource, Conservation & Recycling. The study, titled “Reducing life cycle material, energy and emissions for liquid consumer products through printing,” conducted by UCLA’s Institute of the Environment and Sustainability and authored by Professor Deepak Rajagopal, has brought to light the remarkable potential of Smart Cups Technology in transforming the consumer-packaged goods industry and contributing to a greener future.

“The technology that Smart Cups has pioneered has the potential to drastically reduce the environmental burden of beverages and several other liquid products through a reduction in total packaging and transportation across the product lifecycle,” said Professor Deepak Rajagopal. “The implications of this research extend beyond the consumer-packaged goods industry. Major companies, including industry giants like Pepsi, Coke, and Proctor and Gamble, could benefit from Smart Cups’ ground-breaking approach to delivering products more sustainably. Embracing this innovation can help such large corporations achieve sustainability goals and become leaders in eco-friendly practices”.

The study focuses on the profound environmental benefits of Smart Cups Technology which enables direct printing of consumer product ingredients onto surfaces, leading to substantial reductions in packaging materials, energy consumption, carbon emissions and overall environmental burdens. The study unveils the far-reaching implications for not just the beverage industry, but also the consumer-packaged goods industry as whole, promising to revolutionise distribution logistics and minimise environmental impact.

Key highlights from the study include:

  • The study’s findings show that a single Class 6 or 7 beverage truck packed with Smart Cups can accommodate a staggering 21 times more beverage volume than PET bottles and 31 times than glass bottles.
  • Smart Cups printed on PLA cups, when paired with tap water, result in 20 % less packaging materials than aluminum, 40 % less than plastic, and an impressive 90 % less than glass-based packaging.
  • This reduction in packaging translates into a 23 % to 48 % decrease in lifecycle primary energy and a 40 % to 57 % decrease in global warming potential. With biogenic carbon credit for landfilled PLA, the reductions reach an impressive 50 % to 70 %.

Smart Cups Technology is the first of its kind, revolutionising the delivery of liquid consumer products and minimising their environmental impact. This research not only amplifies the positive impact Smart Cups Technology can have on the world but also strengthens the validation of its significant benefits by reshaping the consumer products industry. By eliminating the need for bulky packaging materials, such as PET bottles or glass containers, Smart Cups optimise beverage payload, allowing for substantially higher volumes to be transported within the same truck weight limits. This breakthrough not only enhances logistical efficiency but also reduces the carbon footprint associated with transportation, as fewer trucks are required to transport the same amount of beverage.

The implications of this research extend far beyond the immediate benefits of increased payload capacity. By revolutionizing beverage transportation, Smart Cups are poised to transform the entire industry landscape, introducing a new era of sustainability and efficiency. With the potential to streamline distribution networks and reduce reliance on fossil fuels, Smart Cups offer a visionary solution to the pressing environmental challenges faced by the beverage sector.

The UCLA study underscores the profound impact of Smart Cups on beverage transportation, highlighting the unparalleled payload capacity that this innovative packaging technology provides. As industry leaders and consumers alike seek more sustainable and efficient solutions, Smart Cups stands at the forefront of a transformative movement. The researchers at UCLA are confident that their findings will inspire further exploration and adoption of Smart Cups within the beverage industry, ultimately leading to a greener, more efficient future.

To access the full article and learn more about the study, please visit:

The two most important international trade fairs for the beverage and liquid food industry will join forces to strengthen their positions in the world market. drinktec from Munich (GER), the world’s leading trade fair for the beverage and liquid food industry, and Nuremberg’s (GER) BrauBeviale, the leading capital goods trade fair for the beverage industry in Europe, have joined forces to form the joint venture “YONTEX” as of 1 July 2023. The company is based in Nuremberg and CEO will be Rolf M. Keller, previously divisional director at NürnbergMesse. Both trade fairs will continue to operate as independent brands, retain their names, and keep their events at the respective locations in Munich and Nuremberg, but under the shared umbrella of YONTEX.

The merger of drinktec and BrauBeviale into one company is the largest merger of two trade fair flagships in Germany to date. Both trade fairs will be able to continue their individual growth unimpeded, widen their national and international reach in terms of customer contacts, and bundle their resources to the benefit of their exhibitors and visitors.

The new company YONTEX will present itself for the first time with the BrauBeviale to be held in Nuremberg from November 28 to 30, 2023. Both events will be held as before at their accustomed venues, both will retain their prestigious brand names and their well-known contact persons. Moreover, they will be held in the same cycles as before: drinktec will be held at the Munich Exhibition Centre every four years, the next event being in 2025, and BrauBeviale will still be held annually at the Nuremberg Exhibition Centre, as before, except for the “drinktec years”. In addition to Munich, drinktec is also held at two additional venues: an annual event in India (drink technology India) and a biennial event in China (CHINA BREW CHINA BEVERAGE).

A 19-person team of experienced trade fair professionals from drinktec and BrauBeviale, as well as some new trade fair professionals, will be the foundation of YONTEX in the future. This new team includes CEO Rolf M. Keller and Executive Vice President Petra Westphal, who had previously been a project manager for drinktec and its international exhibitions, Executive Director BrauBeviale Andrea Kalrait, Executive Director drinktec Cluster Markus Kosak and Executive Director Operations Moritz Müller.

With a joint investment of around EUR 29 million by Tetra Pak and Stora Enso, a new recycling line for post-consumer beverage cartons is starting operations in Poland. The line has the potential to triple the annual recycling capacity of beverage cartons in the country – from 25,000 to 75,000 tonnes – and provides scope to absorb the entire volume of beverage cartons sold in Poland, as well as additional volumes from neighbouring countries, including the Czech Republic, Hungary, Slovakia, Latvia, Estonia and Lithuania.

Featuring an annual capacity of 50,000 tonnes, the state-of-the-art line at Stora Enso’s production unit in Ostrołęka (Poland) handles solely beverage carton material separation, detaching fibres from polymers and aluminium. The fibres are then recycled into cardboard materials, effectively contributing to material circularity by turning used paper-based packaging into new paper-based packaging materials. This new paper recycling facility is complemented by Czech company Plastigram Industries, that, together with Tetra Pak, is industrialising a solution to recycle polyAl1 into new products.

The new line is set to ramp up recycling of beverage cartons throughout Central and Eastern Europe, signaling the beverage carton industry’s willingness to support the circularity goals of the proposed EU Packaging and Packaging Waste Regulation (PPWR), and showcasing the pivotal role of recycling in helping the green transition of the food packaging sector. The industry has already invested approximately EUR 200 million to increase the capacity for beverage carton recycling in the EU and plans to invest a further EUR 120 million by 2027.2

1The non-fibre component of carton packages is known as polyAl, which designates the layers of polyolefins and aluminium being used as barrier against oxygen and humidity to protect the food content in aseptic carton packages.

Turpaz acquires control of the Hungarian flavour company Food Base, a company specialise in the production, development and marketing of flavours, herb extracts and essential oils for the food and beverage industry

Turpaz Industries continues the momentum of its acquisition campaign and the implementation of its growth strategy, announcing today that it has signed an agreement to purchase 60 % of the shares of the Hungarian company, Food Base, for a consideration of 9.5 million dollars, from which 60 % of Food Base’s net debt will deducted at the time of completion of the transaction. Additionally, the Seller will be entitled to future consideration will be based on Food Base’s business performance during the years 2023-2024. The agreement includes a call option for Turpaz to purchase the remaining Food Base shares, exercisable after three years from the expiration date completion of the transaction. Food Base’s sales turnover in 2022 amounted to 5.7 million dollars. The transaction will be financed through bank debt. Completion of the transaction is expected in the coming months, subject to receiving regulatory approvals in Hungary.

Food Base was founded in 2004 by Tamás Győrfi and today is a leading and growing company offering flavours and plant extracts to the Hungarian market, as well as exporting to other European countries. Food Base has a research and development center, a marketing and sales system and owns a modern and efficient production site measuring 4.5 dunams, located on land of 8.3 dunams in Budapest. The factory has a large production capacity with the possibility for significant expansion. Food Base employs 55 people, of which 10 are engaged in research and development and have advanced academic degrees. The main activity of Food Base is the development, production, marketing and sale of sweet flavours and natural herbal extracts for the food and beverage industry, with an emphasis on convenience food, health drinks and snacks, as well as unique raw materials for the nutritional supplement industry.

The acquisition is synergistic for Turpaz’s activities and is expected to significantly increase the circle of customers and the volume of sales, while expanding the product portfolio, deepening its activities and its market share in emerging markets. Turpaz intends to utilise the development, production and sales capabilities of Food Base to develop its business in the area.

About Turpaz:
Turpaz was established in February 2011 and operates on its own and through its subsidiaries in the development, production, marketing and sales of scent extracts used in the production of cosmetics and toiletries, personal care products and atmospheric application; flavor extracts used in food and beverage production; unique intermediates for the pharmaceutical industry and unique raw materials for the agro and fine chemical industry; and citrus products and aroma chemicals for the flavour and fragrance industry. The Turpaz group has a wide and diverse portfolio of products, the result of in-house development and manufacture. Turpaz develops, manufactures, markets and sells products to more than 2,000 customers in over 30 countries around the world and operates 13 production sites that include research and development centers, laboratories and sales, marketing and regulatory offices in Israel, the USA, Poland, Belgium, Vietnam, Latvia and Romania.

Elopak has unveiled a new film examining the role of beverage cartons in providing a more sustainable future for the packaging industry. The film has been made for Elopak as part of a series presented by FoodDrinkEurope and produced by BBC Storyworks Commercial Productions called Food for Thought. The series highlights sustainable innovations in the food and drink industry that offer fresh solutions to feed the next generation.

Elopak promotes new film making the case for cartons
(Photo: Elopak)

Elopak’s film examines how cartons can provide a natural and sustainable alternative to plastic bottles. It spotlights one of the company’s most popular innovations, the Pure-Pak® carton made with Natural Brown Board. These cartons are manufactured with unbleached paper fibres, leading to a reduced carbon footprint since unbleached fibres are stronger and so less material is needed to produce the paper board.

Life Cycle Analysis (LCA) studies have repeatedly demonstrated Elopak cartons’ environmental benefits when compared to other types of packaging for liquid food1. For example, an LCA study in 2021 showed that cartons have a 60 % smaller carbon footprint than a PET bottle. This figure increases to 73 % for beverage cartons made with Natural Brown Board2.

The film showcases Elopak’s commitment to leading the plastic to carton conversion, offering consumers a natural alternative to plastic packaging that aims to leave the product unchanged and the planet unharmed.

Speaking in the film, Håvard Grande Urhamar, Senior Manager Board Development at Elopak said: “If you do something you should do it right and we know our product is the most sustainable option compared to plastic.”

The mini documentary also features Elopak’s customer Rørosmeieriet, a renowned organic dairy in Norway that offers high quality, sustainably sourced traditional products. Rørosmeieriet was the first Norwegian Elopak customer to choose Pure-Pak® cartons made with Natural Brown Board, making them an ideal collaborator for the mini-documentary.

Trond Wilhelm Lund, CEO of Rørosmeieriet, says that his company and Elopak have a shared vision for sustainability. “We want to develop Rørosmeieriet every day in harmony with nature… So when Elopak wants to take steps in the right direction, Rørosmeieriet wants to be a part of that,” he explains in a piece to camera.

1The European Commission concluded that Life Cycle Assessments provide the best framework for assessing the potential environmental impacts of products currently available. 

As per Fact.MR, a provider of market research and competitive intelligence, the global emulsion stabiliser for beverages market is anticipated to increase at a CAGR of 4.8 % from 2023 to 2033. The market is valued at USD 1.5 billion in 2023 and is thus expected to reach USD 2.4 billion by 2033-end.

Pectin has various health advantages such as lowering cholesterol, shortening the length of reflux episodes, and preventing diarrhea. As a result, pectin emulsifier demand for beverages is increasing substantially on a global level.

The market is anticipated to expand rapidly as consumers become more aware of the advantages of beverage emulsion. Rising demand for novel beverage products across a variety of industries, including food service, retail, and others, is the key driver of the market. Sales of emulsion stabilisers for beverages are increasing as customers demand beverages with more unique textures and flavours.

“Rapid increase in consumption of ready-to-drink healthy beverages”

More than ever, people are turning to easily accessible nutritious food and beverages due to hectic lifestyles, busy schedules, and a lack of time to enjoy them. The need for emulsion for beverages is increasing as producers offer ready-to-drink beverages with more nutrition, taste, colour, and flavour.

  • Major businesses in the food and beverage industry are concentrating on providing ready-to-drink healthy beverages to meet consumer demand.

The variety of convenience food products has expanded as a result of technological advancements in the packaging sector. Growing customer preference for ready-to-drink beverages has significantly contributed to market expansion.

Competitive landscape

Leading companies are focusing on new developments and introducing diverse product offerings. They are engaged in R&D operations to produce unique formulations that are more beneficial to end users following safety regulations to reduce environmental impact.

Major market participants are concentrating on quality control of value-added products to meet the requirements of end users. They are placing a lot of emphasis on product standards, collaborations, pricing trends, and supply chain management to grow their market position.

As discerning consumers seek product transparency, F&B manufacturers are inclined towards suppliers and distributors that follow clean label guidelines. Aware of these market dynamics, key market players are entering new ventures of clean-label production wherein clean-labeled offerings have become means to enhance brand image and attract health-conscious consumers.

Lotus Beverage Alliance offers highly customised beverage manufacturing products to promote growth in the craft beverage industry

Lotus Beverage Alliance, a collective of experienced craft beverage equipment manufacturing companies, announced that it has officially launched as a company. Six leading American craft beverage equipment suppliers have merged in a USD 100 million deal to create Lotus Beverage Alliance. The combined capabilities of Lotus Beverage Alliance will enable beverage manufacturers of all sizes to access the most comprehensive array of products spanning every step of production for craft beer, wine, hard cider, spirits, cold brew coffee, ready-to-drink cocktails, kombucha, CBD/THC-infused drinks, and sake beverages.

The six merged companies, Alpha Brewing Operations, GW Kent, Twin Monkeys, Stout Tanks and Kettles, Brewmation, and Automated Extractions, are leaders in craft beverage equipment manufacturing and offer essential infrastructure and technology for diversifying the craft beverage industry. The five founders of the six companies will remain in senior leadership positions at Lotus: Matt Rennerfeldt, John Watt, Kevin Weaver, Josh Van Riper, and Randy Reichwage. John Ansbro, an industry veteran with more than 30 years of experience in equipment manufacturing, has been named Chief Executive Officer for Lotus. Ansbro has held senior executive positions at Alfa Laval, Johnson Controls, and the GEA Group.

“Lotus has everything craft beverage creators need to produce the amazing artisanal products they love, for people who love them,” said John Ansbro, CEO of Lotus Beverage Alliance. “Our team’s proven industry experience includes a deep bench of experts helping to optimise the production of handcrafted beverages for consumers to enjoy.”

Lotus Beverage Alliance brings these leading equipment makers under one roof to become the only end-to-end provider dedicated to crafting possibilities for beverage makers, from nationally-distributed beverage purveyors to the everyday craft enthusiast. Lotus Beverage Alliance produces 1,500+ top-shelf products, including turn-key brewhouse production equipment, 304 stainless steel conical fermenters, brew kettles, IBC totes, multi-capacity tanks, mash tuns, brite tanks, canning systems, automation and control systems, packaging, thermal processes and sanitation equipment, raw ingredient supply, parts, and more.

In another industry first, Lotus introduced a proprietary financing program that offers customers affordable financing options, removing cost barriers for startups and smaller beverage producers. Credit approvals typically take less than 24 hours to provide clients with maximum flexibility.

“What a bold vision to pull together such well-respected leaders of each of their respective craft beverage supplier channel segments. The result of this merger for craft beverage makers is sure to be exponential growth and continued beverage innovation,” said Banjo Bandolas, Director of Advertising and Sales at “Lotus appears to be a first-mover by creating a one-stop-shop for craft brewers and companies moving into ‘beyond beer’ products. I look forward to seeing where it evolves.”

Beverage makers who select Lotus Beverage Alliance as their trusted equipment partner can expect:

  • Responsive and expert customer service
  • A one-stop-shop supply chain for all production needs
  • Ready-to-ship production parts and equipment
  • High-performance equipment with extended life cycles
  • Seamless equipment integration with several third-party brands
  • Opportunities for reduced operating costs and downtime through automation
  • Greater uptimes and efficiencies in production processes
  • Post-purchase technical and operations support
  • Proprietary purchase financing program with typical approval in 24 hours

Lotus Beverage Alliance offers extensive support for startups and scale-ups, including:

  • Brewing and Distilling
  • Quick Ship Equipment and Parts
  • Packaging
  • Automation and Controls
  • Extraction Processing
  • Beverage Production Support

Following the six-way merger, the Lotus Beverage Alliance ownership structure includes the founders from all six businesses. Additionally, Lotus has implemented an employee ownership program, at no cost to the employees. Employee ownership has been extended to every single employee throughout the organisation. Research has shown that broad-based employee ownership programs improve worker retention, reduce income disparity, and result in higher margins, as well as improved growth and operating efficiencies across various aspects of a business. Lotus collaborated with Ownership Works in this employee ownership program’s creation. The Lotus merger was facilitated by Ronin Equity Partners, a New York-based investment firm with a long-term growth focus. Ronin is also an investor in Lotus.

About Lotus Beverage Alliance:
Lotus Beverage Alliance is a collective group of experienced companies with extensive knowledge and professional insight into the craft beverage industry. The organisation was formed to bring excitement and resources to craft brewing companies by providing an advanced and comprehensive product line, knowledgeable technical guidance, immediate equipment and parts availability, and an excellent customer service team.

Ardagh Metal Packaging (AMP) announced the acquisition of a majority share in innovative digital can printers NOMOQ, in a move that extends AMP’s industry-leading support of newcomers to the beverage market.

The Switzerland-based start-up, founded in 2021, promises beautifully printed cans with short lead times and “NO Minimum Order Quantity” – hence the name. Their extreme versatility and customer-centric proposition allows beverage companies of every size to flex their creativity and produce stunning packs with almost limitless colour options and photorealistic graphics.

NOMOQ is the latest super-agile innovator to be welcomed under the AMP umbrella. AMP’s acquisition in 2021 of Quebec-based Hart Print saw AMP enhance its digital print offering to emerging customers in the North American market, and with AMP’s investment in a majority stake in NOMOQ, it provides the platform to roll out access to the same cutting-edge print technology to all of its European customers. As well as supporting fast-growing market entrants, NOMOQ’s superb flexibility also enables larger producers to trial new products, implement short-term event-based marketing campaigns, or run special editions with no obstacles on batch size.

Cans have outstanding consumer appeal, being convenient, lightweight, shatterproof, and infinitely recyclable. With a higher proportion of new European beverages now launched in cans, drinks producers are increasingly recognising their exceptional potential for brand-building thanks to the sheer range of customisation options. NOMOQ’s passion is making cans into stand-out “works of art”, through a graphical capacity that encompasses millions of colours and shades, and several eye-catching finishes: matte, glossy or selective gloss.

AR® Organic, a line of organic Complete Hydration beverages offering a blend of vitamins, antioxidants and electrolytes, announced it unveiled the newest additions to its portfolio. Strawberry Lemonade, the latest flavour of their functional hydration and wellness beverages, brings a refreshingly sweet and mildly tart addition to the core Complete Hydration beverage line. The brand is also extending its mission of delivering immunity-boosting hydration for consumers on-the-go with ROAR® Plus, a naturally flavoured vitamin and electrolyte drink mix available on QVC and online. These two innovations come on the heels of the brand’s latest USD 6 million capital raise alongside new distribution in Publix Super Markets, contributing to ROAR®’s momentum as it heads into the end of Q1 and the rest of the year.

According to recent research, ready-to-mix drinks and naturally flavoured powders are expected to continue to grow as more consumers are looking for easy-to-use, accessible options for their busy lifestyles (Grand View Research 2022). Capitalising on these trends, ROAR® Plus marks the brand’s introduction to the hydration powders space as it looks to provide consumers with immunity-boosting benefits on-the-go. Similar to their line of Complete Hydration beverages, ROAR® Plus is packed with a blend of antioxidants, vitamins and electrolytes, and is also boosted with 1,000 mg of vitamin C, as well as added zinc, elderberry and green tea polyphenols, with only 2 g of sugar and 20 calories per single-serve stick. ROAR® Plus comes in two flavours:

  • Berry Lemonade – fruity and tangy, anytime thirst-quencher that perfectly balances sweet and tart flavours
  • Strawberry Watermelon – bursting with juicy, vibrant strawberry and watermelon flavours that are equally refreshing and replenishing

“We are incredibly excited about the Powders launch as it gives us the opportunity to expand into a trending category and allows us to provide another hydration solution to ROAR® consumers,” said Bill Lange, President at ROAR® Organic. “We are on a mission to support hydration and wellness by offering multiple benefits in one bottle, and now also in powder form. Hydration is key for many aspects in our daily lives, and now that more people are out of the house and on-the-go, we want to make sure they feel good about what they’re putting in their bodies, whether packing for a flight or packing their gym bag.”

For consumers obsessed with ROAR®’s core Complete Hydration beverage line, the new Strawberry Lemonade flavour is packed with electrolytes, vitamins and antioxidants for the “whole package.” This smooth, multi-functional flavour makes it easy for consumers to live a healthy, effortless lifestyle, with each bottle providing 100 % daily value of vitamins C, B5, B6 and B12 and an excellent source of antioxidants from vitamins A, C and E, with only 20 calories and 2 g of sugar per bottle.

ROAR® Organic beverages are USDA Certified Organic, non-GMO, vegan and keto-friendly and can be found in natural and traditional grocers in the US, including Whole Foods Markets, Kroger, Sprouts, Publix, Wegmans, Safeway, Albertsons and more, plus online at and on Amazon, while ROAR® Plus can be found on QVC, and online at and on Amazon.

Mondi, a global leader in sustainable packaging and paper, has won the coveted PPI Award in the Product Innovation category for its Hug&Hold packaging solution. The Fastmarkets Forest Products PPI Awards are the only global awards dedicated to recognising the achievements of companies, mills and individuals in the pulp and paper sector.

Hug&Hold is a paper packaging solution designed and developed to wrap and transport PET beverage bottles, replacing plastic shrink wrap. It is a recyclable 100% paper-based solution, comprising a kraft paper sleeve and a corrugated clip to secure the bottles and offer a comfortable handle for transportation.

The Product Innovation Award is presented to companies that demonstrate how a newly developed product solves an existing need or problem. Hug&Hold is perfect for FMCG brands and beverage producers, who want more sustainable packaging solutions that appeal to consumers and meet their product protection needs.

A sustainable, functional and fully automated alternative to plastic shrink wrap means that brand owners can safely switch to the recyclable paper-based packaging solution, without any risk to their product or logistics. With Hug&Hold, Mondi is the first to manufacture and market a complete concept, providing a strong and stable solution that is made from renewable and fully recyclable materials, suitable for existing paper waste streams throughout Europe.

Tarik Aniba, Sales & Marketing Director Corrugated Solutions at Mondi, says: “We are committed to making the most sustainable packaging solutions for our customers and we are very proud to see our innovations being recognised by our peers.”

Silvia Hanzelova, Sales Director Specialty Kraft Paper at Mondi, says: “Leveraging Mondi’s team of kraft paper and corrugated specialists, we were able to develop a fully paper-based solution with minimal material usage. Following thorough testing, Hug&Hold has been confirmed in terms of runnability and viability.”

The award ceremony took place in the city of Prague, Czechia, on 8 March 2023. Find out more about Hug&Hold, the responsible way to deliver your beverages.

LRQA, a leading global assurance partner, has warned that food and beverage organisations must not lose focus on their sustainability targets amid claims of ‘greenhushing’ expected to rise this year.

Greenhushing is the term given to organisations who are hesitant to share progress on sustainability goals to avoid external scrutiny. It is expected to rise up the agenda for some organisations, as scrutiny increases on sustainability statements.

For example, it was recently reported that the EU plans to crack down on inflated claims around products’ environmental credentials through the introduction of ‘proportionate’ penalties. With accusations of greenwashing being likely to increase as punishments are formalised, LRQA is encouraging organisations to relieve any concerns about sharing updates by adopting independent verification to inform progress against sustainability goals.

Greenhushing must not impact sustainable action
Heather Moore (Photo: LRQA)

Heather Moore, Technical Director for Sustainability at LRQA, said: “While greenhushing may seem like a viable option to avoid any potential external scrutiny, it could have a detrimental impact on our collective progress towards a more sustainable future. Organisations have a big role to play in achieving global sustainability targets. As such, they need to feel confident when speaking about progress, so they can share their wins and losses and learn from each other. Third party verification is one way to regain confidence when communicating progress, as it helps to prove the improvements being made.”

According to LRQA, the role of independent verification and certification frameworks will be key to demonstrate more transparent and accurate sustainability commitments, in turn reducing the risk of being criticised for a lack of progress or misrepresenting data. ISO 14064, for instance, is a standard for greenhouse gas accounting and verification for organisations looking to quantify and reduce emissions, helping companies hit projected greenhouse gas reduction targets.

Together with verification from independent third parties, following such standards can help ease the pressure facing organisations and avoid the need to adopt greenhushing processes, as Heather Moore explains: “Greenhushing may be on the agenda for some organisations this year, but it could have a detrimental impact on long-term global sustainability targets. The best way to safeguard sustainability objectives is through independent third-party verification, as it ensures that companies can accurately keep on track to meet their goals. That way, organisations can be safe in the knowledge they are on the best path to success, creating greater transparency and trust with key stakeholders throughout.”

FruitSmartTM has identified rising demand for fruit juice and botanical combinations as a major new trend in the healthy beverage space, and will highlight its capability to blend them at Natural Products Expo West (8th to 10th March 2023).

Usage occasions for fruit juice are changing, with consumers increasingly viewing it as a permissible indulgence, and looking for new experiences. They are also seeking out products with additional wellness benefits, a need that micronutrient-rich juices are able to meet, particularly if fortified with other healthy ingredients. Mintel has highlighted functional benefits as a possible key to growth in the juice and juice drinks market.1

Meanwhile, in an increasingly stressful world, consumers are turning to natural ingredients for self-care, with the global botanical-infused drinks market predicted to grow at a CAGR of 6.4% over the next ten years.2 By formulating with botanicals, juice manufacturers can meet multiple needs, offering benefits such as energy and stress reduction, as well as novel flavors.

Working with 31 fruits, FruitSmart is a leading producer of juice concentrates and Not From Concentrates. It also has access to a wide range of botanical extracts, vegetable powders and flavors through its sister companies, Shank’s and Silva International.

At Natural Products Expo West, the Washington State-based company will highlight its capabilities to blend juices with botanicals, as well as other ingredients. Beverage concepts on show at the company’s booth (#N1447) will include:

  • An immunity drink combining apple, raspberry, cherry and blueberry juices with turmeric, ginger, acai and vanilla extracts
  • A blend of apple and beetroot juice with red and black pepper
  • A raspberry smoothie with protein and fiber

Wayne Lutomski, President of FruitSmart, said: “The positioning of fruit juices has undergone a fascinating journey. They were once seen as the ultimate health product, before concerns about sugar content and ultra-processing removed a little shine from the halo. In the new phase of their evolution, we’re going to see more products that combine a novel experience with sought-after wellness benefits. Blending juices with botanicals is a great way to meet this need and FruitSmart is the ideal partner to help you do it. We have the expertise and the resources to combine juices with botanicals, juices with flavors, juices with vegetable powders, and juices with other juices.”

1Mintel ‘The Future of Juice and Juice Drinks: 2022’
2Fact.MR, 2023

One of the leading plant-based food and beverage companies expands footprint for innovation and to increase manufacturing capabilities, double business by 2025 compared to 2020

SunOpta, a U.S.-based, global pioneer fueling the future of sustainable, plant-based and fruit-based food and beverages, announced the opening of its new plant-based beverage production facility in Midlothian, Texas, bringing up to 175 new jobs to the area. The new mega facility will manufacture the company’s entire suite of plant-based milks and creamers, along with tea and other products. Various package sizes and configurations will be produced including 16-ounce and 32-ounce packages typically used in food service, shelf-stable retail, and e-commerce for plant-based milk products, and 330-milliliter packages used primarily in high-protein nutritional beverages.

“This plant is an important part of SunOpta’s long-term goals and a powerful next step in our company vision,” said Joe Ennen, CEO of SunOpta. “The fully-equipped and state-of-the-art facility will enhance our manufacturing and supply chain capabilities. In addition, through innovation and our dedication to sustainability, we can respond to the increasing nationwide demand for plant-based food and beverages.”

By 2025, SunOpta aims to double its plant-based business and has invested nearly USD 200 million in its plant-based production capacity in the last three years to support the accelerated growth and developing demand for plant- based milk alternatives. This new Midlothian plant will add capacity and new capabilities to accelerate growth and reduce production costs to serve and meet the growing needs of SunOpta’s customers.

Designed with SunOpta’s sustainability objectives in mind, the new Midlothian plant will reduce carbon emissions, conserve water, effciently utilise power and use recycled materials. With the plant strategically placed in Texas, SunOpta will significantly reduce emissions through lower transportation usage. The plant’s regional location will reduce more than 15 million freight miles annually and save 59 million pounds of carbon emissions. In addition, the facility is equipped with water reuse equipment that can save up to 20 million gallons of water a year, an energy-effcient HVAC system that reduces energy consumption by 45 %, LED lights and water heaters that reduce power usage by 95 %, and offces and labs constructed with at least 40 % recyclable materials.

As of now, the new production facility has 285,000 square feet, with the capacity to expand to 400,000 square feet to take on future growth. When fully expanded, the facility will be SunOpta’s largest plant for plant-based food and beverages. The new Midlothian site is located at 4126 Power Way, Midlothian, Texas 76065. In combination with SunOpta’s plants in California, Minnesota, and Pennsylvania, the Texas location creates a competitively advantaged, ‘diamond-shaped’ national network for national distribution.

SunOpta works closely with the City of Midlothian and other key partners to minimise the environmental footprint of the manufacturing process.

With the recent appointment of Frédérique Ries MEP as rapporteur for the Packaging and Packaging Waste Regulation revision, ACE sets clear industry asks for their sustainable packaging

The Alliance for Beverage Cartons and the Environment, ACE, welcomes the appointment of Frédérique Ries MEP (Renew Europe, Belgium) as rapporteur for the Packaging and Packaging Waste Regulation (PPWR). While the beverage carton industry supports the European Commission’s vision that by 2030 all packaging should be recyclable and/or reusable – as demonstrated by the sector’s Roadmap to 2030 and Beyond – we consider the following additions to the draft legislation as essential to meet the goals of an ambitious PPWR revision and look forward to an open dialogue with our stakeholders in the EU institutions:

1. The need for a 90 % mandatory collection target
The first step to recycling is collection. The industry needs enabling conditions to ensure beverage cartons are recycled at scale by 2035. A mandatory collection target for packaging formats would provide predictable packaging waste flows that would incentivise investments in recycling infrastructure and technologies.

2. Exemption from reuse targets for microbiological sensitive products
Microbiological sensitive products that cannot maintain their qualities through the addition of preservatives (i.e. 2011 juice directive) need to be packed in aseptic packaging to maintain the hygiene and nutritional value of the product. This is especially important for products with a long shelf life. ACE believes mandatory reuse targets should exempt sensitive beverages with these specific needs.

3. Feasibility assessment of the recycled content targets for contact sensitive packaging The European Commission’s proposal defines recycled content targets for contact sensitive packaging of respectively 10 % and 50 % by 2030 and 2040. ACE members are keen to include recycled plastic in their cartons provided it is available on the market at an economically viable price and authorised for use in food contact applications. These two conditions are currently not met at scale. ACE expects that ambitious recycled content targets included in the PPWR will make market availability even more challenging, therefore, we encourage the European Commission to re-assess the availability of such recycled content prior to the enforcement of these targets.

To help mitigate the challenge of the availability of recycled content on the market, an equivalent should be established between biobased/renewable plastic content and recycled plastic content as sustainably sourced renewable materials are a low-carbon, circular and food safe solution.

4. Design for Recycling (DfR) Guidelines – need for sound, technical input by industry
DfR Guidelines are technical documents that need to be evidence-based, robust and take account of industry innovation. The beverage carton industry’s latest DfR Guidelines1 provide expert recommendations to optimise their recyclability. To ensure DfR Guidelines duly reflect in-depth technical knowledge and latest innovation, it is important to include experts from the industry and technical institutes in the development of the DfR Guidelines.

We call for The European Commission to mandate CEN (The European Committee for Standardisation) to develop the DfR Guidelines. As an alternative, the creation of a stakeholder/industry advisory body to help with the development of the delegated acts would be necessary.

Beverage cartons are a sustainable and essential packaging solution allowing the safe transport, storage and use of sensitive products such as milk, plant-based products and juice (beverage cartons pack ca. 75% of milk and 59% of juice in the EU2). Their composition and lightness allow easy transport and long shelf life. Beverage cartons have the lowest carbon footprint in their category of milk and juice as demonstrated by several LCA studies, including by NGOs.3

1 Beverage carton industry guidelines, 2022
2 Roland Berger: Impact assessment study of an EU-wide collection for recycling target of beverage cartons (2022); 2018 Liquid Fruit Market Report
3 Supporting evidence – Environmental performance of beverage cartons, Circular Analytics,; ZeroWaste Europe review-of-environmental-impact_en.pdf.pdf_v2.pdf?utm_source=POLITICO.EU&utm_campaign=edf8c1d17b- EMAIL_CAMPAIGN_2022_10_24_02_44&utm_medium=email&utm_term=0_10959edeb5-edf8c1d17b-190996081

You can learn more about the benefits of beverage cartons on ACE’s website.

“Cranfidence to Win” and “Don’t Clown” show you what you can do with all that power of the Cranberry

Ocean Spray Cranberries, Inc., the agricultural cooperative owned by roughly 700 farmer families, today rolled out a new creative campaign under its All That Power masterbrand work, this time focusing on the attributes of its “Better For You” beverages that are designed to help meet the needs of an individuals’ diet. Developed by Orchard Creative, the campaign features two TV spots, one for Diet Cranberry Juice Cocktail and the other for the new Immunity Orange Mango and Revitalize Cranberry Pineapple juice drinks.

In each spot, the lead character is overtaken by an overwhelming newfound confidence, or “Cranfidence,” inspired by Ocean Spray’s incredible feat of making Better For You juice products without sacrificing flavour. The spots close with an extension of this cranfidence to its audience, landing on the campaign line YES YOU CRAN™. Both comedy-driven films are directed by the award-winning Jeff Low (Biscuit), making this a back-to-back collaboration between Low and Orchard, right on the heels of their widely-lauded Ocean Spray® Holiday work which featured jiggling cranberry sauce disrupting a boring holiday meal – recently named among Ad Age’s and Adweek’s top ads of 2022.


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FruitSmartTM showcased two novel fruit beverage concepts at SupplySide West in the US. Created from premium cold-pressed fruit-based ingredients, and blended with botanicals and macronutrients such as protein, they demonstrated how fruit juice is an excellent carrier for both taste and functionality.

Depending on the fruit used, juice can provide a wide range of important nutrients, including antioxidants and polyphenols. FruitSmart’s new beverage concepts illustrate how brands can leverage the natural benefits of high-quality fruit-based drinks as part of a healthy, balanced diet.

Visitors to FruitSmart’s booth at SupplySide West in Las Vegas were able to sample:

  • A raspberry protein and fiber drink blending red raspberry, apple, pear, and elderberry juice with pea protein and apple fiber. This creates a great-tasting product that provides satiety, immunity and gut-health benefits, alongside better blood glucose control and optimal fructose absorption in the small intestine.
  • A super-fruits beverage – made from dark sweet cherry, blueberry, raspberry, and elderberry juice, with extract of turmeric, ginger, acai and vanilla, it’s rich in both flavour and micronutrients, including antioxidants and polyphenols.

Wayne Lutomski, President of FruitSmart, said: “Our new fruit beverage concepts show how brands can develop exciting products that are a welcome addition to any healthy diet. Yes, it contains sugar, but look at the friends that fruit can bring to the party – polyphenols, antioxidants, vitamins A and C, folate, and essential minerals such as potassium, calcium, iron, magnesium, and sodium. Fruit’s intrinsic health and wellness benefits can be further enhanced by adding other nutrients, such as fiber, protein, and botanicals. And of course it delivers amazing taste!”

About FruitSmartTM
FruitSmart specialises in premium, high-quality, fruit-based juices and ingredients. With roots in the food processing industry that go back to 1982, it has decades of experience. Today it has a 13-acre fruit and vegetable processing plant in Grandview Washington, while its 19-acre Prosser campus includes facilities for dry ingredient processing and freezing. Offering a wide variety of juices, purees, concentrates, essences, fibers, seeds, seed oils and seed powders, FruitSmart takes great pride in developing solutions for manufacturers and using fruit in new and novel ways.

A broad coalition representing European beverage producers, material and technology suppliers, recyclers, NGOs and public entities have called for ambitious action to enable full circularity of beverage packaging1 in the anticipated draft amendment of the EU Packaging and Packaging Waste Directive (PPWD), due at the end of November 2022.

The coalition believes that the upcoming revision of the EU PPWD is a real opportunity to take the right measures and accelerate the transition to circular beverage packaging.

For this reason, in their position paper2, the coalition highlights the importance of setting a 90 % separate collection for recycling target by 2029 for beverage packaging. This is to ensure higher recycling rates and recycled content in packaging, which in turn will significantly reduce the demand for virgin resources in a meaningful way.

Under a 90% target scenario3, the EU would recycle an additional equivalent of 92 billion PET bottles by 2030. This would mean that 2.6 million tonnes less virgin PET would be needed by the bottle industry from 2022 to 2030.

The coalition also considers that it is key to adopt well-designed deposit return systems (DRS) in Member States whose collection performance fails to meet interim milestones needed to attain the 90 % target. To do it effectively, it is essential to develop minimum requirements for any new DRS to maximise their efficiency. DRS has already proven to be an efficient collection system in several European countries by ensuring high collection rates of high-quality material for recycling. This is a fundamental condition to promote closed-loop recycling and deliver circular beverage packaging.

“This proposal, which includes a 90 % separate collection target plus the promotion of well-designed national deposit return systems, is not just about waste reduction and circularity, it is also about stimulating local economies, creating jobs, and increasing Europe’s resilience by securing resources and saving energy,” says Clarissa Morawski, Chief Executive of Reloop.

Reloop’s model calculates that achieving a 90 % collection target would make an additional 170 billion beverage containers available for recycling between 2022 and 2030. The non-alcoholic beverage industry supports this potential significant step forwards:

For Nicholas Hodac, Director General of UNESDA Soft Drinks Europe, this proposal points the way forward for reaching beverage packaging circularity: “This is a real opportunity to achieve closed-loop recycling and, therefore, we look forward to seeing the European Commission accommodating this proposal. Our sector could not be more committed to increasing the collection and recycling rates of our packaging to make it fully circular, but we need supportive measures to do it successfully.”

Patricia Fosselard, Secretary General of Natural Mineral Waters Europe (NMWE), believes that beverage packaging is highly suited to achieve full circularity: “Beverage packaging is highly recyclable, can be reused over and over again in high value applications and already delivers the highest recycling rates. We are calling on the EU to further boost circularity by laying down minimum requirements for well-designed DRS and granting bottlers’ access to a fair quota of their recycled bottles.”

Wouter Lox, Secretary General of the European Fruit Juice Association (AIJN), agrees that it is high time to move circularity forward: “Reducing packaging waste presents a huge opportunity for circularity within the EU, and as such, it is critical to get the PPWD revision right. The European fruit juice industry, therefore, fully supports the ambition of setting a 90 % separate collection for recycling target by 2029 for beverage container packaging.”

The European Commission has a perfect opportunity to drive the transition to a circular economy with a 90 % separate collection target and well-designed DRS for beverage packaging.

1The coalition agrees that circular beverage packaging is packaging (single use or refillable) that is collected separately at a high rate, refilled or recycled multiple times in a closed loop. When recycled, it should contain a high percentage of recycled material, originating from beverage packaging, thereby contributing to material resource efficiency and waste prevention.
2Coalition Position Paper
3Target 90 Report

Refresco Group B.V., the global independent beverage solutions provider for Global, National and Emerging brands and retailers in Europe and North America, today announces it has entered into an agreement to acquire Tru Blu Beverages Pty Ltd., one of Australia’s leading manufacturers of non-alcoholic beverages. This transaction is subject to regulatory approval.

CEO Refresco, Hans Roelofs, comments: “Today’s announcement is a testament to our proven Buy & Build strategy. We started with one factory in Europe just over two decades ago and steadily built a diversified, pan-European platform. Only six years ago, we took our first step into North America. We now operate over 70 manufacturing sites globally, with just about half of those located across North America and the rest throughout Europe, offering a full range of beverage solutions to a broad customer base. The acquisition of Tru Blu Beverages in Australia creates a new platform for Refresco, in line with our strategic promise to expand into a third continent. The three strategically located manufacturing sites are the starting point for our future footprint in the region. Acquiring Tru Blu Beverages further strengthens our position as beverage solutions provider to branded customers and leading retailers globally, and provides new opportunities for further growth.”

CEO Tru Blu Beverages, Peter Brooks, adds: “By joining Refresco, our customers, suppliers and employees will be able to benefit from the Company’s broad capabilities, experience and expertise. We are proud to become part of the Refresco family, with its strong entrepreneurial spirit and passion to deliver quality service to its customers. Tru Blu Beverages’ leading capabilities and blue-chip customer base gives Refresco a solid entrance into the Australian market. We look forward to building an even stronger platform together.”

Strategic rationale

The acquisition of Tru Blu Beverages expands Refresco’s addressable market and provides opportunities to leverage Refresco’s size and scale, as well as its track record of successfully integrating companies. Tru Blu Beverages fits right into Refresco’s business model, with its wide range of beverage solutions for retailer brands and global, national and emerging brands. In addition, Refresco’s strategic ESG agenda will enable Tru Blu Beverages to accelerate its efforts of minimising the environmental impact of manufacturing processes, packaging and transport.

Refresco obtains a national Australian market position by acquiring Tru Blu Beverages, with opportunities to drive continued growth in the region, both organically and through acquisitions.

Refresco intends to continue expanding its global and strategically located footprint to better serve existing and new customers through a range of formats and channels. The company will continue to make selective investments and acquisitions, targeting value accretive opportunities.

About Tru Blu Beverages
Tru Blu Beverages is a privately-owned beverage manufacturer focused on providing non-alcoholic beverages to Australia’s largest retailers and brand owners. Tru Blu Beverages employs over 400 staff and has three manufacturing facilities, located in Sydney, Brisbane and Perth, supported by a distribution network with warehouses in all major Australian capital cities.

Today, Lucas Bols N.V. and De Kuyper Royal Distillers, two leading global cocktail spirits companies, and Refresco Group B.V. announce that they have entered into an agreement in which alcoholic beverage manufacturer Avandis will be acquired by Refresco. As part of the agreement, Lucas Bols and De Kuyper have entered into a long-term manufacturing contract with Refresco. The transaction is subject to regulatory approval and to a Works’ Council consultation process.

Avandis, a 50/50 joint venture of Lucas Bols and De Kuyper, is a leading beverage manufacturer based in Zoetermeer, the Netherlands. They have one of Europe’s most advanced bottling facilities for distilled beverages. Avandis provides a wide range of contract manufacturing solutions to brand owners in the alcohol category. Refresco fully supports Avandis’ growth strategy.

Transaction highlights

  • The transaction includes a long-term contract manufacturing agreement with both Lucas Bols and De Kuyper, allowing Refresco to invest and expand the business
  • The purchase price for 100 % of the shares in Avandis amounts to EUR 25 million, to be adjusted for Avandis’ net debt position (31 March 2022: EUR 15 million) and any working capital adjustments, both as at completion date
  • This transaction is subject to regulatory approval and the consultation process with the respective Works Councils
  • Pending approval and Works’ Council processes, completion is expected by the end of 2022

Following the March, 2022 decision to divest from the Russian market, Ball Corporation announced that it has completed the sale of its beverage packaging business in Russia to Arnest Group for USD 530 million. The purchaser, Arnest Group, has acquired all of Ball Corporation’s Russian-based business.

“This decision is the result of many months of consideration, delivering a solution that best secures the future of Ball’s colleagues and assets in Russia. We believe this is a sound outcome for Ball in these geo-political circumstances,” said Dan Fisher, president and CEO Ball Corporation.

Arnest is the largest manufacturer of perfume, cosmetic and household products in aerosol packaging in Russia and Ball’s Aluminum Aerosol division has had the opportunity to work with the world class team at Arnest in the past. The closing of this transaction is not subject to any conditions, and all required approvals have been obtained. The sale is not expected to impact Ball’s businesses outside of Russia.

Fiber-based consumer packaging leader, Graphic Packaging International, has launched ClipCombo, a highly innovative beverage multipack machinery system.

This modular system offers beverage makers and packers the ability to apply two different clip-style packs with a single machine, optimising production efficiency and enabling the differentiation of brands using premium and standard clip styles.

ClipCombo offers unparalleled flexibility. Along with the ability to switch between two pack styles in just minutes rather than hours, it can achieve top-line speeds of up to 400 packs per minute, depending on application and configuration.

ClipCombo has machine options that apply to either can or PET bottle multipacks. ClipCombo for cans combines award-winning KeelClip or GripClip with the minimal material EnviroClip, while for PET bottles, it combines Cap-It and EnviroClip.

The versatility of ClipCombo will help lower capital investment for beverage packers, as the ability to deliver multiple pack styles with rapid changeover removes the need for several installs. This frees up space on the factory floor and reduces the number of operators required.

International, innovative and the highest possible quality—that’s how best to describe drinktec, which was held from September 12 to 16, 2022, at the Munich trade fair center. A total of 1,002 exhibitors from 55 countries and nearly 50,000 visitors from 169 countries came to the world’s leading trade fair for the beverage and liquid food industry.

drinktec—the world’s leading trade fair

With 65 percent of exhibitors and more than 70 percent of visitors coming from countries outside of Germany, drinktec has impressively bolstered its status as the world’s leading trade fair. Dr. Reinhard Pfeiffer, Messe München CEO: “drinktec shows us that world fairs in Europe are possible again. Most visitors came from abroad, and almost 40 percent of these from outside of Europe, such as Mexico, Brazil, South Africa, Japan and India. And it’s quite revealing that the third strongest visitor country after Germany and Italy is the USA.” Volker Kronseder, drinktec Chairman of the Advisory Board, adds: “When you go through the halls, you discover a multitude of new and further developments, you see that people from different countries are at last communicating with one another in person again. The innovation density is also extremely high again this year.”

drinktec—highest possible visitor quality

Richard Clemens, Managing Director of the Process Plant and Equipment Association, German Engineering Federation (VDMA), sums up: “The industry has been waiting for drinktec in particular with bated breath. The atmosphere is simply superb. The exhibitors are impressed by the internationality and high quality of the visitors.” An observation that Florian Schneider, Chief Commercial Officer at ZIEMANN HOLVRIEKA, seamlessly adds to: “drinktec is back, and with it our customers and interested parties from all over the world. The numbers do appear on the whole to be lower than in the past. But the quality is high. drinktec once again proves that it is the most important international platform.”

drinktec—innovation and incentive generator

drinktec also lived up to this claim with the innovations on display. Overall the exhibitors presented more than 700 new products and solutions in the Innovation Guide and Solution Guide digital offerings. Dr. Johannes T. Grobe, Head of Sales and Service at the KHS Group, explains why drinktec in particular is the place for premieres: “The world’s leading trade show enjoys a high standing in the industry as the most important source of innovation and incentive. It offers us the perfect opportunity to get together with our customers and partners at an international level. We enjoyed numerous chats and discussions on new investments during the show.” Marcus Ley, Vice President Global Accounts at Ecolab, adds: “In our view, drinktec is the leading marketplace where global industry experts and decision makers meet to identify innovations and state-of-the-art technologies to advance their operations. We have once more been able to connect with high quality and top management level visitors to advance our business objectives. Another unforgettable show!“ And Reinhard Streit, Vice President and Managing Director Food & Beverage Europe at CCL Label summarizes: “In a nutshell, drinktec is the best global platform if you are in the beverage business.”

drinktec—the networking platform

For visitors drinktec is also the beverage and liquid food industry’s major networking platform, as Gary Guo, Vice President, Global Supply Chain with the Coca Cola Company, confirms: “It’s so good to be back here in Munich at drinktec after five years. This is one of the premier events in our business calendar and is a must-attend for us. Together with our global bottling partners we use drinktec to explore the latest developments and emerging technologies in areas such as supply chain, manufacturing, digital transformation and sustainability, and look for opportunities to transform our business. The event this year is better than ever.”

For drinktec Director Petra Westphal and her team, the customers’ feedback is more than positive: “The preparations for this year’s event really were something of a rollercoaster ride. The effects of the pandemic and geopolitical tensions have resulted in volatile framework conditions and uncertainties. And suddenly the first trade fair day is there. The world meets here with us in Munich after five years. The joy of getting together again is indescribable. The challenges of the day are intensively discussed and solutions are presented at all of the stands – the industry’s future is being shaped here.”

The next drinktec will be held in fall 2025. The exact date will be announced in plenty of time.

Symrise is presenting its broad range of diana foodTM blueberry ingredients and active compounds. Like other products from the portfolio of natural ingredients, it features various characteristics and performance benefits. They include competitiveness, various organoleptic properties, application-specific high-quality standards as for baby food, distinct certification like organic, and the option to claim health benefits.

Consumers around the world like blueberries for their indulgent properties and healthy image. These berries come with a delicious taste profile of fruity, sweet, and acidic notes. Also, they can contribute to maintaining health thanks to their content in antioxidants and phenolic compounds.

To always meet consumers’ expectations, Symrise leverages on its worldwide network of selection, sourcing, and processing facilities. For blueberry, the company responsibly sources three different species, from three distinct geographical regions, and processes the fresh fruits at locations close to the growing sources.

Symrise processes blueberry ingredients in France, Canada, and Chile. The production preserves the fruit’s inherent beneficial properties by using different technologies: concentration, to obtain juice concentrate; spray drying and roller drying technologies, to obtain various product formats (powders, flakes, and crunchies); and extraction, to concentrate the actives compounds.

Three blueberry species with distinct properties

  1. Vaccinium myrtillus, also known as bilberry, grows in Eastern & Northern Europe. It has become popular for its distinctive blueberry taste and goes predominantly into sweet goods applications. Bilberry often goes into eye health products, thanks to its anthocyanins content.
  2. Vaccinium angustifolium, wild blueberry (lowbush) is one of the oldest native berries in North America. It successfully grows in the harshest climatic conditions, which results in fruit with three times the phenolic compounds and twice the antioxidant power of blueberry (highbush). Wild blueberry (lowbush) stands out for varied health benefits. Findings from several clinical studies indicate that wild blueberry may provide benefits for delayed memory, mood, learning performance, and executive functions. With its range of wild blueberry (lowbush) extracts, highly concentrated in polyphenols, Symrise brings these health benefits into convenient formats for dietary supplement applications.
  3. Vaccinium corymbosum is a blueberry cultivated in Latin America. Its intense dark purple color offers an interesting visual contrast and allows fruit recognition, particularly appreciated in food applications. They taste sweet and offer low acidity. As a cultivated crop, this species offers the most cost competitive solution of the three varieties.

Manufacturers can use the solutions from the three blueberry species in many applications, from RTD drinks and smoothies to breakfast cereals, bars, dessert toppings, baby and toddler snacks, sports nutrition products, and dietary supplements. With more than twenty distinct product references, Symrise offers solutions ranging from powders over flakes to crunchies.

drinktec 2022: Faster, higher, strongerSponsored Post – Does the beverage and liquid food industry also have Olympic aspirations? Manufacturers of beverages and liquid food and machine manufacturers have long since recognised the potential. Digitalisation and digital transformation are one of the four main topics at drinktec 2022, which will be held in Munich from September 12 to 16, 2022. With its range of exhibitors and supporting program, the world’s leading trade fair for the beverage and liquid food industry offers broad views and focused approaches aimed at helping the industry become faster, achieve stronger results and intensify its focus on sustainable plant concepts in the next years.

drinktec 2022: Faster, higher, stronger
(Photo: Messe München)

And the strong momentum around data use and process improvement is not only on the manufacturer side; retailers and consumers have long been active in these areas: Merging virtual and real worlds at the point of sale of the future is aimed at improving contact with consumers. One way to achieve that is through automation and networking with supply chain management, multimedia shopping environments for an individualised customer approach or online retailing.

An international study by the consulting firm PWC puts “digitising products and services” in second place among the top ten challenges of the next few years. The study by the German Engineering Federation (VDMA) on the future of food processing machinery also points in this direction: A supporter of the drinktec trade fair, the VDMA identifies digitalization and concepts for intelligent networking and data use as a major focus for the industry’s future alignment until 2035.

Solutions for different perspectives

Digitalisation in the world of beverages and liquid food offers real added benefits for many users. One area that benefits is process engineering, where precise temperature profiles in the manufacturing process can seamlessly track production and identify quality parameters during the early stages of production. The best example of this is in the brewing process: In collaboration with equipment manufacturers and breweries, researchers used machine learning to model an efficient and more sustainable malt yield, and identify significant influencing factors for the malt yield.

Real time is another keyword. At this fall’s drinktec, machine manufacturers will offer numerous solutions for obtaining real-time information from machines: The online tracking of production and filling processes can yield higher performance, predictive maintenance, efficient conversion processes, an overview of consumption values and clear data on product quality. Providers of software solutions, such as manufacturing execution systems (MES), can already give preliminary estimates of the optimisation potential: Efficiency gains of up to 20 percent are possible for line operations, overall equipment effectiveness (OEE) is improved through maintenance cycles that are up to 30 percent longer, and product changes can be made at the planned time with 99 percent certainty.

While these solutions often require “only” extensive data collection and recording, another supplier goes even further: Thanks to more accurate detection of water droplets, an empty glass inspector trained in deep learning significantly reduces the output of glass bottles identified as defective. Needless to say, this saving can also be directly converted into CO2 savings: Depending on the line output, 25 to 100 t of CO2 can be saved through this improved rejection rate.

The possibilities of machine learning software also raise the expectations for maintenance tasks: One exhibitor at drinktec is already using this digital tool to detect anomalies in separator machinery. Condition-based maintenance with AR data glasses seems to have been taught almost everywhere and has been widely adopted by machine suppliers.

Every digital application is also another checkmark on the sustainability list. This is particularly clear in the case of cleaning technology, which uses optical realtime detection of contamination even inside containers and tanks and enables highly specialized cleaning cycles. A machine learning tool ensures that individual contamination levels are learned, detected and treated correctly.

More inspiration in the supporting program

drinktec 2022 brings together the full scope of innovation for the beverage and liquid food industry: In addition to the exhibitor portfolio, including a directory that lets visitors find providers of solutions to digitise production operations and their supply chain, visitors can also look forward to the supporting program when planning their visit: With presentations on the key topic of digitalisation at the drinktec Inspiration Hub in Halls A3 and B3, exhibitors and visitors will have the opportunity for in-depth interaction: Concentrated expertise and innovative applications offer fresh impetus for the future-oriented alignment of the industry.

Tickets are now available online at ticket purchase and ticket prices.

More information about drinktec can be found online at