With its ambitious climate protection strategy, the KHS Group is steadily driving the reduction in its carbon emissions. One key milestone here is its recent validation by the Science-Based Targets initiative (SBTi). On this basis, the company is now implementing specific measures to cut emissions.
Following confirmation by the SBTi of the climate goals it shares with parent company Salzgitter AG, the Dortmund systems supplier has set itself a number of ambitious targets. For example, it has now pledged to reduce its direct and indirect Scope 1 and 2 emissions by 36 % in the near future – by 2028. Moreover, the emissions generated throughout its entire value chain (Scope 3) are to drop by 20 %. “Our responsibility goes beyond our own production plants. We supply our customers with holistic solutions that measurably improve their climate footprint,” says Kai Acker, CEO of KHS GmbH.
The key: efficient and renewable energies
KHS has already fully converted to green electricity at all of its German production sites and is continuously optimising its infrastructure. Measures such as efficient heating and lighting systems, use of waste heat, heat-efficient factory doors and intelligent building automation have in part already been implemented. At the company headquarters in Dortmund, Germany, for instance, modern, sensor-controlled LED technology is cutting electricity consumption. Parallel to this, the vehicle fleet is being switched over to electric models. KHS is also replacing fossil fuels with renewable sources of energy: for the plants in Dortmund and Worms, the engineering company is even planning to introduce its own heating networks in order to do away completely with gas and oil. In addition, photovoltaic systems at various German facilities are helping to reduce the amount of energy and CO2 consumed. Further PV setups are also in the pipeline at KHS’ international locations.
Innovations for more climate-friendly production
Besides cutting its own carbon emissions, KHS is also helping its customers to cut theirs. One good example of this is the new generation of InnoPET Blomax stretch blow molders. With its optimised Double Gate heating system, it lowers energy consumption by up to 40 % compared to single-lane stretch blow molders of the same capacity. The Innopas SX pasteuriser considerably reduces water consumption by making use of optimised heat recovery systems. Furthermore, KHS’ Bottles & Shapes™ service enables extremely light PET bottles to be designed that use less material. This means that customers save on precious resources.
Net zero by 2050 at the latest
Above and beyond its short-term targets, together with Salzgitter AG KHS pledges to achieve net zero emissions by 2050 at the latest, with this date even brought forward to 2045 as regards its Scope 1 and 2 emissions. “The next few years are key to us firmly staying the course we’ve embarked on and becoming climate-neutral in production in the long term,” says Acker. “I’m absolutely convinced that we’ll meet our ambitious climate goals.”
With the launch of its trend prediction tool Symvision AI™, Symrise can deliver valuable and actionable insights for food and beverage manufacturers to develop successful innovations. By using AI and a unique data structure it anticipates trends for flavours, ingredients and claims. This helps identify promising market opportunities. The tool enables manufacturers to develop market-relevant food and beverage innovations by analysing multiple data sources and understanding how trends move across the globe and product categories.
In a rapidly changing world, getting ahead of consumer demands has become essential. As consumer preferences for food and beverages shift, manufacturers need to decode and anticipate market changes. This is crucial to create market-relevant food and beverage innovations that consumers love and that cater to their ever-changing wishes. Now, what kind of flavours, ingredients and claims do consumers exactly want? To answer this question, Symrise developed Symvision AI™, a trend prediction tool designed to predict the future of taste, nutrition and health.
“Consumer taste preferences change over time. Symvision AI™ allows us to anticipate these changes and predict trends for flavours, ingredients and claims. It enables us to deliver consumer-preferred taste, nutrition and health solutions for food and beverage innovations at the right time in the right place”, says Leif Jago, Global Marketing Manager Food & Beverage at Symrise.
Symvision AI™ – an AI-based multisource prediction tool
To achieve reliable and valid trend predictions, Symvision AI™ utilises a unique data structure, combining internal and external data sources, including historical data. The tool tracks reliable data at every relevant time point of a trend lifecycle. This ranges from early signals in social media to market and product launch data. Symrise continuously enriches the data sources with additional proprietary research data.
Analysing these data sources with advanced artificial intelligence algorithms enables Symvision AI™ to decode trends for flavours, ingredients and claims. It provides an understanding of how these trends move across the globe and product categories. In addition, the tool shows which consumer needs and emotional benefits specific taste tonalities address. This allows promising recommendations for specific product categories and markets.
“Several factors make our tool unique. It uses a proprietary multisource data structure that is processed by advanced AI such as machine and deep learning models. We will continuously improve and enrich our dynamic tool Symvision AI™ with more data points and more features. This will increase the benefits for our customers” adds Dr Dariah Lutsch, Research Manager, Global Sensory & Consumer Insights Food & Beverage at Symrise.
Enabling future-proof food and beverage innovations
All in all, the tool uses a unique approach to allow manufacturers to develop future-ready and consumer-preferred food and beverages with increased speed. At the same time, decoding the movement of trends across the globe and product categories enables the creation of innovations at the right time in a specific market. In addition, producers can address consumer need states as the tool connects taste tonalities with associated emotions. These benefits allow food and beverage manufacturers to innovate successfully with consumer-preferred taste, nutrition and health solutions.
“Symvision AI™ acts as a fantastic enabler for our business. It connects multiple sources of market and consumer data. It determines how this data is related over time and product categories with a focus on what consumers like and need most. Also, it provides understanding and prediction to guide new Symrise developments. Symvision AI™ provides a platform capability that will continuously grow and become stronger”, summarises Dr Conor Delahunty, VP Global Sensory & Consumer Insights at Symrise Food & Beverage.
A harmonious blend of creamy milk and rich maple, ‘Milky Maple’ captures a global desire for warmth, indulgence and wellbeing in 2025.
dsm-firmenich, a global leader in nutrition, health, and sustainable innovation, proudly announces ‘Milky Maple’ as its Flavour of the Year for 2025. This unique creation taps into two beloved trends: the creamy softness of milk mixed with the rich, natural sweetness of maple. The blended flavour provides a sense of calm and contentment and can be incorporated into a wide range of applications.
“As food and beverage trends shift toward comfort, nature and personal wellbeing, people increasingly gravitate towards flavours that offer a taste of familiarity, balance and connection,” said Maurizio Clementi, Executive Vice President of Taste, Texture, and Health at dsm-firmenich. “’Milky Maple’ delivers on this demand – it is a soothing embrace that draws people into a world of warmth and indulgence.”
The maple movement
Maple, long cherished as a North American dietary staple, is rapidly expanding its presence worldwide. Since early 2019, dsm-firmenich’s trend analysts have observed maple transcending geographic and cultural boundaries, gaining popularity as a versatile ingredient across Europe, Asia and beyond. Maple’s adaptability is evident as it moves beyond syrup to influence an array of culinary creations, from baked goods to savory dishes.
“Maple is evolving from a regional favourite to a global flavor phenomenon,” said Jeffrey Schmoyer, VP of Human Insights at dsm-firmenich. “Its ability to offer a feeling of cosiness and its versatility have driven its momentum across diverse cultures and cuisines.”
Mapping Milky Maple’s rise to the top
Maple as a flavour traces its roots back to the sap of select maple tree species – most notably the sugar maple – that flourish in cool, northern climates. As a naturally derived ingredient, maple sap offers a unique sweetness with warm, earthy undertones, making it an attractive alternative to traditional sweeteners and an essential part of the ‘brown note’ flavour family.
“Maple is going mainstream,” said Mikel Cirkus, Senior Director, Foresight & Design at dsm-firmenich. “Candy Cap Mushroom – a natural forest product with a distinctive maple aroma – is already prized by chefs as a flavouring for baked goods, ice cream, confectionary and even beer. This mushroom, part of the Milk Cap group, mirrors the appealing ‘brown note’ qualities of maple, satisfying consumer mood for food that is deeply entrenched in nature.”
The creamy allure of milk is also enjoying a surge in popularity, especially in Asia, where its smooth taste and texture provide a perfect pairing for maple’s sweetness. This growing trend underscores milk’s timeless ability to evoke nostalgia and simplicity, further reinforcing ‘Milky Maple’ as both a flavourful and immersive sensory experience.
Crafting the ultimate Milky Maple moment
Developing the ideal ‘Milky Maple’ flavour requires a combination of sweetness, creaminess and balance, and dsm-firmenich’s capabilities can be leveraged to create a delectable milky maple base. For example, TasteGEM® 3D Essentials technology can accentuate the natural sweetness of maple. For plant-based applications, SMART MILK flavours and DYNAROME® DA innovations expertly replicate the creamy, buttery taste and rich texture of traditional milk that perfectly complements maple’s depth. Whether for dairy or plant-based innovations, dsm-firmenich’s advanced solutions can unlock the full potential of this versatile flavour.
What’s more, ‘Milky Maple’ closely aligns with the highly anticipated Pantone Colour of the Year 2025 from Pantone. The world-renowned authority on colour has named the shade ‘PANTONE 17-1230 Mocha Mousse’ as the top trending colour for 2025. With their warmth, richness and indulgent associations, both colour and flavour point to a growing tendency for consumers to enjoy small, meaningful moments over the coming year.
“‘Milky Maple’ is an invitation for people to pause and savour a moment of pure warmth and decadence” said Maurizio Clementi, Executive Vice President of Taste, Texture, and Health at dsm-firmenich. “This flavour is a journey – and a gentle reminder of the joy, comfort and connection that can be found in simple pleasures.”
Caliwater™, the plant-based hydration innovator founded by celebrity mom Vanessa Hudgens, launches Watermelon and Wild Prickly Pear Kids Pouches at Albertsons in the US.
(Photo: Caliwater™)
Caliwater™ announced the launch of its signature Kids Pouches, featuring Watermelon and Wild Prickly Pear flavours, at Albertsons Company stores in the US – just in time for the back-to-school season.
Caliwater™ offers a functional cactus water derived from the prickly pear fruit, containing half the sugar and calories of coconut water. Not only does it taste delicious, but it also supports hydration, immunity, and digestion, making it an ideal choice for kids. The brand is backed by celebrity moms Roselyn Sanchez, Brooke Burke, Nikki Reed, and founder Vanessa Hudgens.
Since its debut in January 2022, Caliwater™ has seen remarkable growth as the ultimate super hydration solution. The launch of Caliwater™ Kids Pouches in Albertsons aims to promote healthy, eco-friendly options for families. The new pouches come in vibrant 6-packs with spill-proof 4.2 oz designs, perfect for on-the-go hydration at USD 6.99 per carton.
Caliwater™Kids pouches provide a delicious option that kids love, addressing the common challenge parents face in keeping their little ones hydrated throughout the day – without the excessive sugar found in leading juice boxes.
Caliwater™ Kids Pouches not only taste great, but they also provide a range of health benefits thanks to the prickly pear cactus. Rich in antioxidants and naturally occurring electrolytes, they support hydration, immunity, and digestion. With five electrolytes, including potassium, magnesium, and sodium, Caliwater helps with rapid hydration and muscle recovery. It also contains dietary fiber, which aids digestion and promotes overall well-being, making it a great choice for the entire family.
Caliwater, a leader in plant-based hydration beverages founded by Vanessa Hudgens, officially launched peach mango flavour profile with GNC stores July 2024
Leading plant-based hydration beverage innovator Caliwater launches its newest and fifth flavour, Peach Mango, exclusively in partnership with GNC stores in the United States. Joining the flavour offerings of Prickly Pear, Ginger & Lime, Watermelon and Pineapple, GNC officially debuted Peach Mango along with Pineapple and Wild Prickly Pear on shelves across the United States as of July 10th. Caliwater is an all-natural functional cactus water with half the sugar and calories compared to coconut water, it not only tastes better but supports hydration, immunity, digestion, and skin health.
Caliwater has grown tremendously since coming to market in January, 2022. Caliwater is the ultimate hydration solution. Derived from the desert superfruit, Prickly-pear, it boasts abundant antioxidants and 5 naturally occurring electrolytes, with superior taste and is a sustainable beverage.
Caliwater is defined by a drive to create innovative, functional, plant-based hydration beverages that bring us closer to the planet and each other. Inspired by the lush and varied landscapes of California, Founders Oliver Trevena and Vanessa Hudgens looked to their own desert regions in the Sonoran Desert of Mexico to source prickly pear cactus fruit, known for its rare and potent healthful properties. Their vision – to sip on Cali in a can. Prickly Pear Cactus Fruit, known for its rare and potent healthful properties, is brought to life in their first, brand new, canned beverage product, which is not only delicious, but super hydrating, refreshing, and filled with antioxidants and digestion benefits.
Other investors behind Caliwater that join Vanessa Hudgens and Oliver Trevena include actors Gerard Butler, Glen Powell, Ross Butler, Gregg Sulkin, fitness personality Brooke Burke, UFC champion Claudia Gadelha, actress Nikki Reed, NFL star Aaron Rodgers, DJ Ruckus, and MLB player, Cody Bellinger.
The benefits of Prickly Pear fruit are endless. It is one of the few natural products in the world that can boast excellence in nutrition, taste, colour, and health benefits due to its rare combinations of phytonutrients. It is superior to other super-fruits, having been shown to benefit cardiovascular health by maintaining healthy blood sugar levels and promoting cell growth.
Prickly Pear contains five naturally occurring electrolytes, including potassium, magnesium, and sodium, aiding in rapid hydration, muscle control, and recovery. It also has high levels of antioxidants, broadly classified into four types: flavonoids, betalains, phenols, and vitamins C and E, which help quench free radicals in the body, reduce oxidative stress, support skin health, and provide other anti-aging benefits. Additionally, Prickly Pear is an excellent source of dietary fiber, known to aid digestion and possess anti-inflammatory properties. It is one of the few non-animal sources of taurine, a key element for vegetarians and vegans, known to help regulate blood pressure.
Caliwater is available in over 10,000 locations in the United States, and online on Amazon, Walmart Marketplace and Thrive Market. Find Caliwater at: Wegmans, HEB, Ralphs, Pavilions, Fresh Thyme, Gelsons, Bristol Farms, Pete’s Market and more, plus their kids line, now available on Amazon and Walmart Marketplace!
About GNC GNC stores are focused on a wide range of products geared toward weight loss, bodybuilding, nutritional supplements, vitamins, natural remedies, and health and beauty products, in both its owned brands as well as third-party brands. Its products are also sold on GNC.com and on GNC’s Amazon Marketplace. The company offers consumer products and services via retail locations, franchises, online, digital commerce and wholesales and retail partnerships. Featuring over 325 brands, GNC offers an endless supply of health and wellness products.
Refresco, the global independent beverage solutions provider for retailers and global, national, and emerging (GNE) brands in Europe, North America, and Australia, announced it has entered into an agreement to acquire Frías Nutrición (“Frías”) from Alantra Private Equity and the founding family. This transaction is subject to regulatory approval.
Frías is a leading manufacturer of plant-based drinks with a production facility located in Burgos, Spain and employs around 250 people. Frías produces private label plant-based drinks, including almond, rice, hazelnut, and soy drinks, for key Spanish retailers and beyond.
CEO Refresco, Hans Roelofs, commented: “As part of our proven Buy & Build strategy, we are looking to expand our capabilities in existing and adjacent beverage categories. The acquisition of Frías significantly strengthens our position in the fast-growing plant-based drinks category. It complements our existing footprint in Spain with a production facility solely dedicated to plant-based products.
“In addition, acquiring Frías enables us to further expand our service offering to retailers and branded customers and retailers across Europe, accelerates our product innovation capabilities in the plant-based drinks category, and underscores our ability to capture opportunities in the market.”
Bruno Delgado-Luque, Partner Alantra Private Equity, added: “Since we acquired Frías in 2019, the company has been on a remarkable growth trajectory, confirming its leadership position in the Iberian Peninsula, and expanding its international business. Together with the Frías family, we launched a major investment plan that resulted in the creation of one of the most modern and efficient plant-based drinks factories in Europe. We are confident that Frías has a bright future ahead and will continue its successful growth with the support of Refresco.”
About Refresco Refresco is the global independent beverage solutions provider for retailers and global, national and emerging brands with production in Europe, North America and Australia. Refresco offers an extensive range of product and packaging combinations from juices to carbonated soft drinks and mineral waters in carton, PET, Aseptic PET, cans and glass. Refresco continuously searches for new and alternative ways to improve the quality of its products and packaging combinations in line with consumer and customer demand, environmental responsibilities and market demand. Refresco is headquartered in Rotterdam, the Netherlands and has more than 14,500 employees.
About Alantra Private Equity Alantra Private Equity is a pioneer in the Iberian private equity market with more than 30 years of experience and investments of c. €2.0bn. It has a unique and proven track record in the food and beverage, healthcare, and industrial technology sectors throughout different economic cycles. Since 1990, Alantra Private Equity has led investments in more than 120 assets (60 platforms and 65 add-ons) and has completed more than 50 exits.
BENEO, a leading manufacturer of functional ingredients for food, feed and pharma, is pleased to announce the appointment of Olivier Roques as CEO and new member of its Executive Board of Directors at BENEO GmbH, effective from 1st June 2024.
With an engineering degree in agronomics and a Master’s degree in Business Administration, Olivier brings more than three decades of experience within the international ingredients industry to this new role. He started his career in the dairy and flavour industries, followed by more than twenty years in leadership roles in the USA and Europe at Agrana Fruit, a world leading manufacturer of fruit preparations. This included positions in sales, food safety and quality and new product development. Prior to his new role at BENEO, Olivier was positioned as CEO of Agrana Fruit Europe.
In addition to being BENEO’s new CEO, Olivier will also be responsible for overseeing all sales and marketing as BENEO’s new Chief Sales Officer, succeeding Dominic Speleers. His appointment comes at a pivotal time as BENEO’s product portfolio of plant-based functional ingredients continues to grow in diversity.
Neste has entered a cooperation with Suntory, ENEOS and Mitsubishi Corporation to enable the production of PET (Polyethylene Terephthalate) resin made with renewable Neste RE™ on a commercial scale. Neste RE is Neste’s feedstock for polymers production, made 100 % from bio-based raw materials such as waste and residues, e.g. used cooking oil, to replace fossil feedstock in the value chain. Japanese beverage company Suntory will utilise the renewable PET resin to produce bottles for its products in 2024.
A new partner for Neste in Japan, ENEOS will use bio-intermediates based on Neste RE to produce bio-PX (Bio-Paraxylene) at its Mizushima Refinery in Okayama, Japan. The bio-PX will then be converted to PTA (Purified Terephthalic Acid) and subsequently to PET resin for Suntory to use to manufacture their PET bottles. Mitsubishi Corporation will be coordinating the collaboration between the value chain partners.
“In order to tackle the imminent climate crisis and its consequences, companies are required to take responsibility now. Through partnering along the value chain, Neste can contribute to reducing the polymers and chemicals industry’s dependence on fossil resources as well as to manufacturing of products that have a lower carbon footprint,” says Lilyana Budyanto, Head of Sustainable Partnerships APAC at Neste Renewable Polymers and Chemicals business unit.
A mass balancing approach will be applied to allocate the bio-based materials to the PET bottles.
Sensegen, the pioneering biotechnology-based solution provider in taste, smell, and beauty, has launched its highly anticipated Exotic Flavours collection.
Sensegen has created a range of captivating flavours for food and beverages. The collection features six unique exotic true-to-fruit flavours: lychee, guava, papaya, yuzu, dragon fruit, and violet.
“We are thrilled to introduce the Exotic Flavours collection to the market, representing a significant milestone in our mission to redefine taste and consumer experiences,” said Natasha D’Souza, VP of Flavours and Consumer Experience at Sensegen.
“Our research has revealed that exotic flavours transcend vacation settings and have become a top preference for various occasions and drink preferences. By leveraging our bio-based solutions, we invite food and beverage companies to explore the immense potential of these flavours across different categories and create truly personalised experiences for their consumers,” said D’Souza.
According to Sensegen’s Sensory and Consumer Insights Center, 48 % of consumers identified exotics as a top flavour. Consumers are open to more adventurous flavours in social settings or when they feel exploratory. In alcoholic beverages, consumers consider unique, exotic, and natural flavours as the top three desired characteristics.
Sensegen will unveil the Exotic Flavours collection at IFT First in Chicago, July 17-19, 2023, at its creative partner Blue California’s booth S1670. In anticipation of the collection, IFT attendees will be the first to taste food and beverage prototypes made with the flavours and complimentary ingredients from Sensegen’s sugar reduction solutions partner Sweegen.
Doctor’s Biome, a probiotic health and wellness shot composed of 15 strains of extensively researched, science-backed probiotics is now available in Canada
Doctor’s Biome, a leader in clinically validated juice-based probiotics, founded by a group of doctors and scientists now offers shipping to Canada. “We are extremely excited to be able to expand into Canada and offer this unique, one of a kind probiotic,” says Dr. Howard Robins, the Co-founder and Chief Medical Officer. “Hundreds of my patients in my ozone-therapy practice have seen a significant change in their gut health. Helping people achieve their health and wellness goals has always been a driving force behind Doctor’s Biome.”
Unlike other probiotic brands in capsule or tablet form on the market, Doctor’s Biome guarantees active, living probiotics in an organic vegetable-fruit juice. Since Doctor’s Biome is in a fully hydrated liquid form, it allows for faster absorption and maximum benefit.
In order for probiotics to be most effective, they should be living at the time of manufacture and also upon entering your digestive system. Doctor’s Biome provides active, living strains of probiotics with each daily dose that remain alive upon entering your digestive tract and then continue to flourish in your gut microbiome.
Doctor’s Biome only uses strains that have been extensively researched. The 15 strains of probiotics or “healthy bacteria” compete against a spectrum of harmful bacteria and yeasts for nutrients and space, which helps to rebalance the gut and support healthy digestion.
About Doctor’s Biome Doctor’s Biome is a synbiotic, which is a combination of prebiotics (the food that feeds the good bacteria in your gut) and probiotics (good bacteria in your gut that normalizes and rebalances your gut microbiome) that work together in the gut.
Prebiotics: fiber in the organic vegetable-fruit juice feeds the probiotics, which in turn help them propagate so that they can outnumber the bad bacteria in your gut and create a healthy GI tract.
Probiotics: 15 scientifically-backed strains of probiotics targeted to help normalize digestion and rebalance the amount of good bacteria in your gut microbiome.
During the production of clear beverages a lot of processes are carried out to reach and maintain stability within the recommended shelf life. Technological processes to avoid haze formation in clear fruit based beverages start normally with an enzyme treatment to degrade pectin and in case of apples and pears also starch with pectinases and amylases. In the juice stage, mechanical treatment steps like flotation, racking, decanting, and centrifugation are used to clarify the product. Additionally, colloidal stabilisation is done with classical fining (gelatin/plant proteins, silica sol, bentonite) or polyphenol removing with active carbon, adsorber resins, or PVPP. …
Frost & Sullivan’s latest analysis, Global Food and Beverage (F&B) Packaging Market, Forecast to 2030, reveals that the need to reduce material usage and develop more sustainable, durable and lighter-weight packaging solutions with lower production costs are key drivers supporting steady market development. Utilizing innovative packaging materials, advancing processing and additives through technological improvements and an uptick in eCommerce distribution will further augment market expansion. While revenue is expected to increase modestly, recording a compound annual growth rate (CAGR) of 1.2 % from 2018 to 2030, unit shipment by weight is set to decrease in the short term due to a sustained drive for lighter-weight packaging.
“With rising concerns around plastic pollution and stringent government regulations, manufacturers are seeking alternatives to plastic packaging. This is resulting in an uptick in use of paper and aluminum-based packaging or other non-plastic materials such as biodegradable foods or resin,” said Christopher Shanahan, Global Director, Chemicals, Materials and Nutrition, Frost & Sullivan. “Paper and aluminum are both recycled at high rates and are seen as viable alternatives to plastic with biodegradable plastic films becoming more common as new degradable resin is adopted.”
To differentiate themselves in a well-established, highly consolidated, and competitive market, packaging material suppliers are focusing on specific products such as flexible materials, rigid plastics, and coatings for sachets and pouches. Minimizing packaging costs is a priority so there is strong competition among manufacturers to provide the most cost-effective solutions to customers, including eco-friendly, lightweight products.
“Although manufacturers have already reduced the thickness of bottles and other packaging, they are now looking toward further down gauging and design improvements to make packaging more cost-effective,” observed Shanahan. “For instance, designs such as droplet-shaped bottles have been shown to increase volumes without expanding the package weight.”
F&B vendors can make the most of key opportunities in the market by:
Exploring environment-friendly sources of plastics, such a plastic derived from corn, or natural products such as banana leaves.
Creating novel packaging solutions with advanced materials.
Utilizing the same type of packaging material across several applications to reduce production and processing costs.
Exploring emerging markets such as APAC, the Middle East, and Africa.
Reducing material and transportation costs by decreasing the thickness of packaging materials.
Frost & Sullivan’s recent analysis, Global Food and Beverage Packaging Market, Forecast to 2030, explores the factors and trends that have shaped the food and beverage packing landscape, the challenges that lie ahead, and the opportunities that can be tapped. The market is analyzed in terms of different packaging material segments, including flexible materials, rigid plastics, glass, metal, and other packaging materials used for containers and closures.
US sales of cannabis-based drinks jumped to EUR 86 million in 2018, according to the new 2019 US CBD Drinks Report from food and drink experts Zenith Global and US industry newsletter Beverage Digest. The market is expected to rapidly achieve mass market appeal, surging to over USD 1.4 billion in 2023, even with some regulatory restrictions remaining.
“Key growth drivers for CBD drinks include loosening regulatory implementation, investment by major brewers and innovation by numerous start-ups,” commented Zenith Global Chairman Richard Hall. “This has led to far greater awareness and availability.”
“A cultural shift in consumption also contributes. Consumers increasingly look for natural products with health benefits and are reducing their alcohol intake,” added Beverage Digest Executive Editor Duane Stanford. “CBD drinks are positioned as a potential aid for conditions from anxiety to muscle pain.”
The United States, in particular, has been a hot spot for CBD drink innovation. The category received a potential boost in December with passage of the Agriculture Improvement Act of 2018, which removed hemp from Schedule 1 of the Controlled Substances Act.
Cannabis has two main active constituents – CBD and THC. THC is the element that gives an emotional high and has not been licensed for consumer products. CBD, which is an abbreviation of cannabidiol, has some reported benefits and is in the process of gaining the necessary approvals for consumer products.
The quantity of CBD in beverages varies from 2 mg to 100 mg per litre. The 2019 US CBD Drinks Report profiles more than 20 brands which span numerous segments such as soda, tea, cold brew coffee, shots, energy drinks, water (still, sparkling and flavored) and beer.
This report also assesses opportunities for other CBD products, international prospects and developments in US legislation.
