Ad:FACHPACK 2024
Ads:Current issue FRUIT PROCESSINGWorld Of Fruits 2024Our technical book Apple Juice TechnologyFRUIT PROCESSING Online Special: Instability of fruit-based beveragesFRUIT PROCESSING Online Special: Don’t give clogs a chanceOrange Juice ChainOur German magazine FLÜSSIGES OBST

The limited-edition flavour, inspired by the Minions’ love for bananas, is being marketed as “a work of evil genius” and shows how the three-year-old brand is working creatively to go toe-to-toe with the leaders of the USD 38B traditional soda industry.

Functional soda brand OLIPOP announced a partnership with Illumination and Universal Pictures to create a limited-edition Banana Cream flavour, timed to the global theatrical release of the new Illumination film, Minions: The Rise of Gru, on July 1, 2022. The new flavour is now available online at www.drinkolipop.com. Gopuff, the go-to platform for immediate delivery of consumers’ everyday needs, will also be selling single cans in select markets starting June 16, 2022 in the US. The limited-edition flavour will be available for purchase until July 15, 2022.*

This advertising campaign marks a huge milestone for OLIPOP’s better-for-you brand, as they join forces with the biggest global animated film franchise in history. The partnership exemplifies OLIPOP’s growth within the industry as they prove they can compete with the traditional soda companies, not only in terms of elevating taste and nutritionals, but in relevance to mainstream pop culture.

OLIPOP’s delicious product offerings, health benefits, and consistent out-of-the-box marketing tactics have not only attracted powerhouse companies such as Illumination and Universal Pictures, but also celebrity investors including Camila Cabello, Priyanka Chopra Jonas, Nick Jonas, Joe Jonas, Kevin Jonas, Mindy Kaling, Logic, Gwyneth Paltrow and more.

After launching in 2018, OLIPOP has already achieved a striking valuation of USD 200 million, with an anticipated USD 100 million run-rate by the end of 2022. The brand was started by beverage entrepreneurs Ben Goodwin and David Lester who set out to create a functional soda – one with a familiar and delicious taste but with the added benefits of microbiome and digestive health support. In just three years, the brand has disrupted the traditional soda industry and amassed widespread appeal for its tasty, nostalgia-infused flavours, and proprietary gut-friendly formulation. While traditional soda is loaded with sugar and additives, each can of OLIPOP has 35 – 45 calories, contains two to five grams of natural sugars, and provides nine grams of prebiotic plant fiber, which is one-third of the daily recommended amount. The product is eliminating the consequences of the traditional soda category, and making way for a new functional soda with benefits, changing the trajectory of health outcomes for many consumers.

*Actual length of availability will be based on sell-through.

About OLIPOP 
OLIPOP is a functional soda that offers the experience of enjoying cola without the guilt. OLIPOP was formulated alongside a team of leading scientists who developed a tonic that combines the classic soda taste with the benefits of plant-based fiber, prebiotics, and other botanical ingredients to help balance out the body’s microbiome and promote overall well-being. OLIPOP is available in a variety of flavours including Vintage Cola, Orange Squeeze, Strawberry Vanilla, Cherry Vanilla, Lemon Ginger, Classic Root Beer, Orange Cream, Blackberry Vanilla, Classic Grape, and Tropical Punch. OLIPOP is Non-GMO, paleo, vegan, and gluten-free and is available online at www.drinkolipop.com as well as more than 10,000 grocers in the US including Kroger, Target, Whole Foods, Sprouts, Safeway, and Wegmans.

Fooditive® BV and Frutco AG, are pleased to announce a partnership to bring the Fooditive® banana sweetener line to Europe. Fooditive B.V. confirms its commitment to the fight against “food waste” and for more sustainability, and its promise to supply consumers with products of the highest quality. Frutco® is one of the largest processed tropical fruit companies in Europe, the Middle East, Africa and South America. As an exclusive partner, Frutco® will use the Fooditive production methods for bananas, and the Fooditive® banana sweeteners will be industrially manufactured and distributed.

Investing in a sustainable use of resources in the food industry, using affordable technologies, supports our customers in minimizing their CO2 footprint. In order to further strengthen their commitment in the fight against “food waste” and for sustainability in the food industry. Fooditive® and Frutco® AG, is constructing a multi waste- and residues-based biodiesel plant that can handle all banana side streams and tropical fruits as the aim of group of companies has a plant for continuous fermentation. It will process the side streams – including those from banana processing, but also from other tropical fruits – into fruit extracts and sweeteners.

Sustainable future

With the commitment and promise of Frutco® AG to deliver on sustainability and providing the world, with plant-based sustainable sweetener, that can improve our health and remove carbon emissions from the supply chain.

“Years ago, we made it our mission to be 100 % sustainable by 2030, making the world a better place bit by bit and doing our part. With Fooditive by our side, we are now expanding our product range and creating a new sweet world, but one that is resource efficient and healthier. We are confident that this project will allow us to achieve another milestone in continuing to conserve resources, protect the environment and strengthen the health of many people.” Ms. Claudia Lauener Hofer COO, Frutco® AG

The plant will use very latest technology of Fooditive® B.V. that enables the processing of all types of fruits and vegetables side stream, including by-products from food processing, and waste from the food industry, and non-food crops grown on marginal land. Banana sweetener will be product that provide functionalities, taste and fiber intake that will provide products better sugar substitutes.

“ This project will be the leading future for better world, a world in which we use all types of plant-based side streams that can make and improve people life providing food ingredients that are healthy and sustainable  , our project with Frutco AG is the promise for delivering the product with the highest standers and only the best business partners” says Moayad Abushokhedim – CEO, Fooditive® B.V.

By combining the passion from Fooditive® and Frutco® AG expertise’s and culture of innovation with the capabilities of critical partners from food industry, we have introduced products that strengthen the future of food and use the world innovation to make big impact.

The project and production capacity will be the ground breaking on the industry that uses first continues fermentation to produce sweeteners and functional ingredients . Project will commence in January 2021, with the plant due to open in mid 2022. The new facility will create around new direct jobs and ability to provide healthier options for food industry that has challenges.

Mexifrutas and ct Finance AG (with its subsidiary Frutco AG) have signed an agreement for close collaboration in various fields.

Mexifrutas is working in the field of processing of tropical fruits in Mexico and Costa Rica. Mexifrutas will open a new factory for banana puree and pineapple juice NFC as well as -concentrate in Costa Rica in early 2020. Mexifrutas main market is North America.

ct Finance AG is managing a group of companies, which are working in the field of farming, farm management, processing and marketing of raw material and retail products. ct Finance AG main market is Europe.

In the first step, Frutco AG as subsidiary of ct Finance AG, will market banana puree of Mexifrutas in Europe and Middle East. Customers who were previously served directly by Mexifrutas will continue to be supported on this journey. In Summer 2020 Frutco will open as well a processing plant for banana puree In Colombia. Both groups have control over large plantations of bananas to fulfill the request of multinational customers to secure resources for them.

For the customers these two origins have a great advantage:

  • Risk reduction because of Storms, Political issues, Force Majeure
  • Best Customer Service by language, at place just in time

Both parties have hands on the raw material – security of supply – transparent supply chains and food safety.

Iconic Chiquita Blue Sticker Leverages Snapchat Technology to Excite Shoppers and Retailers Globally

Chiquita Brands International, the world’s leading banana company, announced a new partnership with Snapchat, the global multimedia messaging app, which will allow consumers to have fun with Chiquita in honor of World Banana Day on April 17th. Through the end of May SnapCodes will appear on 200 million Chiquita Blue Stickers, allowing fans of the brand to virtually “peel back” the sticker to tap into three exciting new experiences.

The Snapchat campaign includes: World Lens, Face Lens and a Gamified Lens. The World Lens turns Snapchatters into a dancing Chiquita Banana character. The Face Lens turns their faces into a Chiquita Banana. The Gamified lens invites Snapchatters to catch the falling Chiquita Bananas into a fruit bowl to score points. “Bananas are among the top sellers across grocery stores, making them present on almost every kitchen counter or table across the country,” said Jamie Postell, Director of Sales North America for Chiquita. “Chiquita will be the first brand to bring Snapchat visual recognition technology in the fresh produce aisle. This provides Chiquita a unique opportunity to leverage its iconic Blue Stickers as a powerful touchpoint with the Millennial and Gen Z consumers to interact with the brand in a fun, and relevant way.”

With support from creative agency Dffrnt Media, this Blue Sticker-Snapchat campaign will launch at the beginning of April in the United States and rolls out worldwide in the following weeks, staying on shelves for a four-week period.

For decades, Chiquita has produced special editions of its iconic Blue Sticker and this latest campaign with Snapchat exemplifies the brand’s ability to connect Chiquita bananas and consumers in a playful and fun way. In addition to fun, Chiquita also reminds its fans that its iconic Blue Sticker stands for high-quality, delicious bananas, and – above all – sustainable bananas. For this reason, the “Behind the Blue Sticker” initiative includes various innovations in farm management and logistics with an impact on waste, emission reduction CO2 and water footprint, and much more.

For more information about this partnership, please visit www.chiquita.com/snapchat

Combines the ‘Power of 3’ in a tasty snack for small hunger pangs

Taking another step towards its commitment to provide an array of healthy and nutritious beverage choices to consumers, Coca-Cola India expanded its portfolio of Minute Maid by launching Minute Maid Smoothie, a delicious snack that combines the ‘Power of 3’ ingredients – Fruits, Milk and Nutrients. The launch is a continuation of Coca-Cola India’s efforts to expand its portfolio including, ‘Health and Wellness’. This is a significant addition in Minute Maid fraternity and underlines company’s commitment towards the Fruit Circular Economy initiative.

Made from locally sourced fruits, the product has been designed to suit the Indian palate and cater to the increasing needs of mothers looking for a combination of nutritious goodness and taste. Minute Maid Smoothie is available in Mango & Banana variants, priced at INR 30 for 250 ml.

In the first phase of the launch, the product will be available in Tamil Nadu, Karnataka, Telangana and Andhra Pradesh, followed by other states. In the coming months, Coca-Cola India will also expand the Smoothie range by introducing other popular flavours.

Chiquita leverages Shazam’s technology to take shoppers and retailers on a journey to learn What lies behind the blue sticker

Chiquita Brands International, the world’s foremost banana purveyor, announced a new partnership with Shazam, the popular audio and visual recognition app, which will help consumers discover how Chiquita is leading sustainability efforts in an emotional and engaging way. Utilizing the AR/VR expertise of creative agency Dffrnt Media, consumers will be able to scan a Shazam Code on the iconic Blue Sticker via the app, and virtually “peel back” to learn more about Chiquita’s commitment to transparency and sustainability in addition to what Chiquita does, day after day, to deliver the promise that stands “Behind the Blue Sticker.”

Starting in mid-July, the Shazam Code will appear on 200 million Chiquita Blue Stickers in the US and several European countries for a four-week period. Consumers will be able to access an AR experience via the Shazam app that will then transport consumers into the tropics through Virtual Reality. Essentially, they’ll be able to follow the journey of a banana from Chiquita farms in Latin America, to the port facility, right across the Atlantic and all the way to their kitchen table via their favorite grocery store.

Bananas are among the top sellers across grocery stores, making them present on almost every kitchen counter or table across the country. This gives Chiquita a unique opportunity to leverage its iconic Blue Stickers as a powerful touchpoint to allow consumers to interact with the brand in a fun, but also educational way. Chiquita’s “Behind the Blue Sticker” initiative assures consumers that the iconic Blue Sticker stands for high-quality, delicious bananas, and – above all – sustainable bananas. For this reason, the “Behind the Blue Sticker” initiative includes various innovations in farm management and logistics with an impact on waste, emission reduction CO2 and water footprint, and much more.

This campaign is launching Mid-July in the United States, the Netherlands, Belgium, Italy, Greece and Germany for a four-week period.