First market launch in Belgium
SIG is making aseptic cartons with ASI-certified aluminium foil available to consumers for the first time in partnership with B-Better®, a start-up brand from Unilever’s Future Platform.
Responsible aluminium sourcing
The Aluminium Stewardship Initiative (ASI) standard is designed to enhance traceability and responsibility in the aluminium supply chain. SIG is promoting responsible sourcing throughout the value chain by using aluminium from ASI-certified sources for the ultra-thin layer of foil in its packs.
ASI certification adds value for customers by further enhancing the sustainability credentials of their packaging in the eyes of consumers. Customers can now choose to include the ASI logo on their packs alongside the FSCTM logo for responsibly-sourced paper board which has been available on any SIG pack since 2016.
The first market launch for SIG’s ASI-certified cartons will be in Belgium by the B-Better brand.
SIG’s commitment to responsible sourcing is part of the company’s bold ambition to go Way Beyond Good by putting more into the environment and society than it takes out.