As the industry shifts its focus to the new crop, growing conditions for the next apple season in Poland were initially favourable, with fruit maturation occurring three weeks earlier than usual. However, a cold snap between April 2020-2023 significantly affected the orchards. This freeze occurred while the apple trees were still in bloom, and despite strong flowering, the frost caused damage across all apple varieties.
Following the freeze event in April, Poland experienced a second cold wave in May, accompanied by hailstorms in the latter half of the month. While it is difficult to assess the full extent of the damage, market players estimate the crop yield will be no more than 3 million tonnes, significantly lower than the anticipated 5 million tonnes. Consequently, apple juice concentrate production is expected to be around 200,000 MT for 2024/25 MY, down from 2023/24 MY which was 265,000 MT.
The apple crop in Turkey in the 2024/25 MY is also expected to be smaller year-over-year by at least 15 %, according to market sources. This decrease is attributed to heavy rainfall and lower yields following three years of high yields, with one market player noting that “the trees are tired.” Demand for Turkish apple concentrate has been strong from US buyers in recent months. …
The Prognosfruit Conference is Europe’s leading annual event for the apple and pear sector, gathering growers from across Europe and beyond. Following last year’s successful return to Trentino, Prognosfruit 2024 will take place in Budapest, Hungary, from the 7th to the 9th of August 2024. Registration is now open, and stakeholders and journalists are welcome to register via the Prognosfruit website. Prognosfruit 2024 is organised by WAPA in cooperation with FruitVeB (Magyar Zöldség- Gyümölcs Szakmaközi Szervezet).
Since 1976, Prognosfruit has released the annual forecast of apple and pear production for the upcoming season. This year, the three-day event during which the report will be released will see representatives of the sector gather to discuss the Northern Hemisphere situation as well as global perspectives for apples and pears. Following the Prognosfruit Conference on August 8, the delegates will have the opportunity to participate in a technical visit at Rauch’s processing factory in Budapest.
WAPA Secretary General Philippe Binard stated: “We look forward to welcoming the apple and pear experts and providing the opportunity for the sector representatives to gather and discuss the latest developments of the market. This year’s three-day programme, in addition to the crop forecast for 2024-2025, will focus in particular on strategies to promote the consumption of apples and pears and on the outlook for the processing industry”.
The draft programme of Prognosfruit 2024 and the online registration form to attend the conference are both available on the Prognosfruit website.
Scientists in Germany have discovered a new ‘super’ apple juice which has the potential to improve heart health by boosting blood flow1.
Researchers at Hochschule Geisenheim University, near Frankfurt, have found a way to maximise polyphenols in apple juice by using a novel squeezing method called a spiral filter press which actively takes out oxygen by vacuum-driven pressing. Moreover, they ensured that oxygen is excluded from all other processing steps, therefore reducing nutrient deterioration.
The new study, published in Food Research International, found that this new method boosted polyphenol content by four times as much as regular apple juice. Polyphenols are natural plant compounds found in fruit, red wine, and cocoa which are known to have a range of health benefits for the heart and brain.
A 280 ml serving of the new apple juice would be enough to provide 100 % of the ideal intake for a key group of polyphenols, called flavan-3-ols, which help promote a healthy blood flow. The ideal intake of 400 – 600 milligrams per day for cardiovascular health was proposed by an international consortium of scientists in 20222.
The British Heart Foundation estimates that there are 7.6m people living in the UK with heart or circulatory diseases3. Meanwhile, data from the 2021 census show that 32 % of adults suffered from high blood pressure (hypertension) and 3 in 10 of those (29 %) were undiagnosed; equating to approximately 4.2 million adults with undiagnosed hypertension4.
Lead author of the paper, Professor Ralf Schweiggert, commented: “Apple juice is already a source of polyphenol compounds, but you would need to drink several glasses to reach the levels recommended by scientists for heart health effects. The new juicing method that we’ve investigated takes the polyphenol content to a new level by minimising the nutrient losses we typically see during juicing.”
Co-Researcher of the study, Stefan Dussling, said: “Nutrient losses are commonly due to the presence of oxygen which quickly degrades some of the nutrients in apple juice like flavan-3-ols or vitamin C. This would happen when we juice apples at home or buy a ready-made product. We hope that the new juicing method will be used more widely in the future to help people get more of these beneficial natural compounds simply by drinking one glass of juice”.
According to market insights provided by Fact.MR, a renowned market research and competitive intelligence provider, the global apple juice concentrate market is anticipated to reach a valuation of USD 4.67 billion in 2024. The market is poised to witness a steady growth with a projected Compound Annual Growth Rate (CAGR) of 5.5 % between 2024 and 2034.
Apple juice concentrates, known for their versatility, have become a prevalent ingredient in a wide range of food and beverage products. The rising consumer inclination towards natural and healthier beverage options is fueling a robust demand for apple juice concentrates on a global scale. Noteworthy within the market is the ongoing trend of continuous product innovation. Leading manufacturers are actively engaged in developing organic and non-GMO variations of apple juice concentrates. Additionally, they are exploring novel flavors and blends to cater to the diverse preferences of consumers.
The key segments highlighted in the Apple Juice Concentrate Industry Research Report include growing consumer awareness and an increasing demand for clean-label products. Manufacturers are responding to these trends by placing a strong emphasis on environmentally friendly and transparent supply chain practices in the production of apple juice concentrates. This reflects a broader industry commitment to sustainability and responsible sourcing.
Key takeaways from market study
The global apple juice concentrate market is forecasted to reach USD 8.01 billion by the end of 2034.
Apple juice concentrate sales in the United States are predicted to rise at a CAGR of 4.9 % from 2024 to 2034.
Preference for organic products and a rich culinary culture is generating lucrative opportunities for apple juice concentrate producers in Germany.
Demand for apple juice concentrates in Japan is estimated at a market value of USD 120.6 million in 2024.
Organic apple juice concentrate sales are projected to reach USD 3.06 billion by the end of 2034.
“Rising trend of healthy food habits is boosting the demand for apple juice concentrates as natural and nutritious food ingredients,” says a Fact.MR analyst.
Winning strategy
Leading apple juice concentrate companies are focusing on continuous product innovations and forming strategic alliances to stay competitive. Product differentiation, sustainable practices, and agility in responding to market trends are key factors shaping market competition.
The landscape of the apple juice concentrate industry is marked by a diverse array of participants vying for substantial market shares and consumer attention. This includes not only prominent multinational corporations but also regional producers.
Established brands with a rich history command a strong presence in the market. Their enduring reputation, expansive distribution networks, and dedicated consumer following contribute to a competitive advantage and significant revenue streams.
In 2019, Coca-Cola India, a subsidiary of the renowned beverage conglomerate Coca-Cola, introduced a groundbreaking beverage product called Minute Made Apple Sparkle. This innovative addition was meticulously crafted using the finest Kashmiri apples and fell under the overarching brand name Minute Maid.
Key manufacturers of apple juice concentrate are Juice Generation, Hain Celestial, CEDAR Juice, Juice Warrior, Rauch Fruit Juice, Tree Top, and Huiyuan Juice.
Many German consumers highly value product quality and authenticity, creating an opportunity for apple juice concentrate producers to cater to this preference. By emphasizing premium quality and transparent sourcing practices, producers can tap into the demand of a consumer base that appreciates genuine and traditional appeal.
In Germany, the environmentally conscious consumer demographic actively seeks products with sustainable and eco-friendly production practices. The trend towards sustainability is particularly evident in the rising demand for organic apple juice concentrate products. Producers meeting this preference for organic options are not only aligning with consumer values but also securing substantial profit shares in the German market.
In the United States, an increasing awareness of health and wellness is fueling a demand for natural and healthier beverage choices. Apple juice concentrates, being versatile and widely used ingredients, align with consumers’ preferences for nutritious options.
The adaptability of apple juice concentrates in various food and beverage applications is another factor contributing to their steady demand. These concentrates serve as sweetening agents, extracts, flavor enhancers, and base ingredients in a wide range of products, including juices, sauces, and bakery items.
On the occasion of its Annual General Meeting in Fruit Logistica, the World Apple and Pear Association (WAPA) has released the Southern Hemisphere apple and pear crop forecast for the upcoming season. According to the forecast, which consolidates the data from Argentina, Australia, Brazil, Chile, New Zealand, and South Africa, apple production is set to grow by 1,1 % compared to 2023, while the pear crop is expected to decrease by 2,3 %.
On Friday 9 February 2024, the World Apple and Pear Association (WAPA) held its Annual General Meeting. During the Meeting, which took place during Fruit Logistica in Berlin, WAPA presented the Southern Hemisphere apple and pear crop forecast for the upcoming season. This report has been compiled with the support of CAFI (Argentina), APAL (Australia), ABPM (Brazil), Fruits from Chile (Chile), New Zealand Apples and Pears (New Zealand), and Hortgro (South Africa), and therefore provides consolidated data from the six leading Southern Hemisphere countries.
Regarding apples, the Southern Hemisphere 2024 crop forecast suggests an increase of 1,1 % to a total of 4.775.530 t compared to last year (4.725.574 t). South Africa is expected to maintain its lead as the largest producer with 1.396.659 t (+ 4,6 from 2023), followed by Brazil (1.100.000 t, in line with 2023), Chile (912.000 t, – 8,4 %), New Zealand (557.871 t, + 14,7 %), Argentina (501.000 t, – 4,8 %), and Australia (308.000 t, + 5,8 %). With 1.578.148 t, Gala is by far the most popular variety, with its volume remaining in line with 2023 although 11,4 % below the average of the previous 3 years. Exports are also expected to increase (+ 8 %) to reach 1.551.696 t. South Africa (+ 5,1 %) and Chile (+ 5,3 %), the two largest exporters, are both expected to increase their export volumes, reaching 572.280 t and 493.000 t respectively. Exports from New Zealand should grow by 22,2 % (381.729 t in total), while lower export quantities are forecasted for Argentina (70.000 t, – 4,1 %) and Brazil (32.000 t, – 10,6 %).
Regarding pears, the Southern Hemisphere growers predict a slight decline in the crop (- 2,3 %), bringing the total to 1.465.800 t. Argentina (614.000 t), Chile (203.000 t), and Australia (72.000 t) are expected to decrease their production by 6 %, 5,4 %, and 2,7 % respectively. South Africa’s production levels are forecasted to increase to 567.334 t (+ 3,4 % from 2023), as well as New Zealand’s (+ 8,4 %, with 9.066 t in total). Packham’s Triumph remains the most produced variety (508.000 t, with a slight 1,3 % decrease compared to 2023), followed by Williams’ bon chrétien pears (300.082 t). Export figures are expected to be in line with 2023 with a total of 654.323 t.
European apple stocks stood at 3.851.098 t as of 1 January 2024, which is 4,6 % lower than in 2023. Similarly, the total of 582.587 t for European pears is 4,4 % below the figures from the previous year. On the other hand, stock figures are higher in the USA, both for apples (2.138.376 t, + 33,6 %) and for pears (169.474 t, + 14,9 %).
During the Annual General Meeting, Jeff Correa (Pear Bureau Northwest – USA) was elected as the President of the association, taking over from Dominik Woźniak (Society for Promotion of Dwarf Fruit Orchards / Rajpol – Poland). Nick Dicey (Hortgro – South Africa) will join him as the Vice-President. Regarding his new role, Mr Correa commented: “I’m honoured that I have been elected as the next Chairman of WAPA. I look forward to working with the WAPA staff and membership to advance the data sharing, market insights, and explore new avenues that will benefit the organization and its members”. Finally, the Annual General Meeting confirmed that the next edition of Prognosfruit will be held in Budapest, Hungary, on 7-9 August 2024.
The Mintec Benchmark price (MBP) for apple juice concentrate medium acidity is currently assessed at EUR 1900/MT, up 8.5 % m-o-m and 28.8 % y-o-y.
Apple production in Europe has been revised by The World Apple and Pear Association (WAPA) to be no more than 11 million tonnes down 4 % from the initial forecast. Poland, Europe’s top apple producer, is expected by the industry to yield around 3.3 million tonnes in 2023, 700 000 tonnes lower than WAPA’s August forecast.
Processing is reaching completion with most processors finished for the season. Market sources said that Polish apple juice concentrate production will be around 230,000 tonnes. Demand is strong throughout Europe, but supply is limiting trade and subduing the market, according to market sources, most apple juice is concluded under contracts. Many buyers were expecting a drop in price as the processing season came to an end, yet this never occurred.
China has also had a challenging apple season with a lower crop than normal. According to market sources, the industry expects apple juice concentrate production in China to reach approximately 300,000 tonnes in 2023, which is well below typical levels that often exceed 500,000 tonnes. Market sources have said that some of China’s juice has been imported into Turkey and blended domestically. Market sources suggest bullish expectations for the industry in upcoming months as supply and demand dynamics tighten.
With the first part of this year’s harvesting on its way, the World Apple and Pear Association (WAPA) has started revising its annual Apple and Pear Crop Forecast based on the latest insights from its members on the season. The first EU apple estimates, which were released on 3 August 2023 during the Prognosfruit Conference, indicated a 3,3 % decrease compared to last year, to a total of 11.410.681 t. The EU pear crop for 2023 was estimated to decrease by 12,9 % compared to last year’s crop with a total of 1.745.632 t.
The early forecast is released during Prognosfruit, when harvesting is just about to start. The crop can therefore still be impacted by nature and climatic factors up to late October, with either a positive or negative impact on the quantity and quality of the harvest. Historically, these adjustments to the forecast amounted to small percentage variations.
The first updates from Prognosfruit’s network of national producing associations indicate that climate change- related conditions negatively affected the crop in the weeks following the publication of the original estimates. The climatic havoc included droughts, floodings, hail, warm nights, and an increased risk of pests across the EU. In other cases, rains and colder nights have positively impacted the size development and colouring respectively in some producing regions.
Regarding this season, while the apple harvesting is still expected to carry on for several weeks, based on the first regional adjustments (both upward and downward) WAPA estimates that the 2023 apple crop is expected to settle at just below 11 million t (about 4 % lower than the original forecast).
In regard to pears, a further decline of the forecast in Italy, Spain, Belgium, and the Netherlands will lead to a lower crop, even lower than in 2021. The final pear crop is expected to be around 1.720.000 T, about 6 % lower than the initial forecast.
WAPA will continue to monitor closely the harvesting developments in Europe, with the objective of consolidating the most accurate and recent figures into its final Crop Forecast later this year once harvesting is completed.
Sponsored Post – VOG Products, the South Tyrolean fruit processing company, not only processes increasing quantities of organic apples, but has also expanded its portfolio with Naturland-certified products. Of vital importance for customers is the regional origin of the raw materials that are sourced from the producer organisation’s members.
Supplies on the market for organic apples have changed enormously. In Trentino-South Tyrol, which is home to the largest producers of organic apples in Europe with the producer organisations and VOG Products’ members VIP and VOG, 56,944 tonnes of organic products were harvested in 2018. The figure in 2022, in contrast, was 92,412 tonnes.
A trend that is also continuing in the organic quantities being delivered to VOG Products. In the 2022 financial year, this figure had already climbed to more than 32,000 tonnes. VOG Products processes and refines every third apple grown organically in Trentino-South Tyrol.
“We have been supporting this dynamic development for many years and are pursuing the objective of further expanding our leading position in the organic sector”, Christoph Tappeiner, CEO of VOG Products, explains. “We have been continually expanding our portfolio of organic products.”
VOG Products supplies high-quality products with the seal of the Bioland and Demeter organic farming associations and has also obtained the Bio Suisse certification. VOG Products has supplemented its organic range very recently with products certified according to Naturland standards. Naturland is the largest international association for organic farming in Germany and its guidelines go far beyond EU regulations. They also include targets for social responsibility and other key aspects of sustainability.
Play it safe with members’ products
What stands out about VOG Products is that organic raw materials are sourced from its own members in South Tyrol and Trentino. “Organic to us means ‘members’ products’, and this is recognised on the market. This gives our products a clear identity,” Tappeiner emphasises.
Full traceability back to the committed organic producers in the region – mostly small family farms – is coupled with strict controls along the entire supply chain. VOG Products guarantees safe, inspected and healthy food as well as continuous availability and security of supply year-round. This unique supply chain is presented by VOG Products under the name FROM Italian Alps (further information can be found at https://www.vog-products.it/en/from).
Customers’ demands in the baby food industry are particularly stringent. This continues to be one of the key customer segments for VOG Products in the organic sector. The semi-finished organic products are in demand among baby food manufacturers due to the strictly controlled supply chain as well as their high quality. The private label business of the food retail trade is gaining significance in the apple sauce sector, but organic also plays a major role for the apple juice industry.
Along with juices, concentrates and purées/pulp – also available in convenient small-sized packaging such as the “Bag-in-Box” – the South Tyrolean producer organisation also supplies organic-quality frozen fruits, cut and canned products and steamed fruits.
The yearly WAPA report was published on the occasion of the Prognosfruit held in Trentino (Italy): Italian production levels are stable, France and Spain grow, while Poland and Germany suffer a slump.
The new challenges in the apple industry will headline the Interpoma 2024, the only trade fair in the entire world specialised in apples. The trade fair will run between 21 and 23 November 2024 at the Fiera Bolzano.
During the hiatus between the South Tyrolean trade fair, which takes place every two years – the last edition was held in November 2022 – apple enthusiasts can look forward to Prognosfruit 2023, the yearly, itinerant trade fair during which WAPA, the World Apple and Pear Association, publishes a report containing forecasts on the upcoming European apple harvest. Due to WAPA’s choice of location, this year’s Interpoma supported and promoted Prognosfruit as the event’s Technical Sponsor. This meant that every fairgoer received the second edition of Interpoma’s official magazine, the Ipoma Magazine, printed on 100 % apple paper and bursting with news on the industry. Gerhard Dichgans coordinates the magazine, which goes into detail across numerous topics. The second edition focused on topics such as “Rise and Fall of a Superstar: Why the Red Delicious has gone downhill”, “Precision agriculture and AI predictions in orchards”, “Love and Craft: How Japan raised the apple to the status of cultural asset”, “Juicy Dividends in Normandy: How apples not suited for raw consumption are transformed into cider and Calvados”.
The Prognosfruit 2023 was held in Trentino (Italy) and revealed that forecast European production will reach 11,411,000 tons, a 3.3 % drop compared to last year. The country dragging production down is Poland, the largest European apple producer overall, with a – 11.1 % drop YOY. If we turn to Italy, production levels are strong yet stable, helping it maintain its second position in Europe with an estimated 2,104,000 tons. If we dig deeper, South Tyrolean and Trentino production are on the rise, respectively at + 7 % and + 4 %. Moving to upcoming trends, France and Spain have proved to be quite lively markets: Forecasts for France speak of a harvest equaling 1,501,000 tons, + 7.9 % YOY on growth and + 9.5 % compared to the average of the last three years. Spain performs even better with its 536.000 tons, representing an astounding + 30.1 % YOY growth and + 14.8 % compared to the average of the last three years. However, what goes up, must come down: That fate has befallen Germany, as estimates speak of a harvest yielding 952,000 tons, i.e. – 11.2 % YOY and – 7.9 % compared to the last triennium.
These new trends and much, much more will be in the spotlight between 21 and 23 November 2024 in Bolzano during Interpoma and the satellite Interpoma Congress, where international apple experts gather to exchange ideas and updates about the industry.
VOG Products, the South Tyrolean fruit processing company, not only processes increasing quantities of organic apples, but has also expanded its portfolio with Naturland-certified products. Of vital importance for customers is the regional origin of the raw materials that are sourced from the producer organisation’s members.
Supplies on the market for organic apples have changed enormously. In Trentino-South Tyrol, which is home to the largest producers of organic apples in Europe with the producer organisations and VOG Products’ members VIP and VOG, 56,944 tonnes of organic products were harvested in 2018. The figure in 2022, in contrast, was 92,412 tonnes.
A trend that is also continuing in the organic quantities being delivered to VOG Products. In the 2022 financial year, this figure had already climbed to more than 32,000 tonnes. VOG Products processes and refines every third apple grown organically in Trentino-South Tyrol.
VOG Products supplies high-quality products with the seal of the Bioland and Demeter organic farming associations and has also obtained the Bio Suisse certification. VOG Products has supplemented its organic range very recently with products certified according to Naturland standards. Naturland is the largest international association for organic farming in Germany and its guidelines go far beyond EU regulations. They also include targets for social responsibility and other key aspects of sustainability.
What stands out about VOG Products is that organic raw materials are sourced from its own members in South Tyrol and Trentino. Full traceability back to the committed organic producers in the region – mostly small family farms – is coupled with strict controls along the entire supply chain. VOG Products guarantees safe, inspected and healthy food as well as continuous availability and security of supply year-round. This unique supply chain is presented by VOG Products under the name FROM Italian Alps.
Customers’ demands in the baby food industry are particularly stringent. This continues to be one of the key customer segments for VOG Products in the organic sector. The semi-finished organic products are in demand among baby food manufacturers due to the strictly controlled supply chain as well as their high quality. The private label business of the food retail trade is gaining significance in the apple sauce sector, but organic also plays a major role for the apple juice industry.
Along with juices, concentrates and purées/pulp – also available in convenient small-sized packaging such as the “Bag-in-Box” – the South Tyrolean producer organisation also supplies organic-quality frozen fruits, cut and canned products and steamed fruits.
The Prognosfruit Conference is Europe’s leading annual event for the apple and pear sector, gathering growers from across Europe and beyond. Following last year’s successful return as an in-person event, Prognosfruit 2023 will take place in Trentino, Italy, from the 2nd to the 4th of August 2023. Registration is now open, and stakeholders and journalists are welcome to register via the Prognosfruit website.
Prognosfruit, the leading annual event for the apple and pear sector, will take place in Trentino, Italy, from the 2nd to the 4th of August 2023. Prognosfruit 2023 is organised by WAPA in cooperation with APOT (Associazione Produttori Ortofrutticoli Trentini). Registration is now open on the Prognosfruit website.
Alessandro Dalpiaz (APOT) commented on the event’s return to Trentino: “We are honoured to host in Trentino the most important international conference dedicated to apples and pears. Prognosfruit is certainly an important opportunity to present to the participants the ability of an organised system to deal with environmental issues, geopolitical crises, and market uncertainties. Prognosfruit also represents an occasion to bring the attention of the participants to those understated yet relevant values of mountain areas, with their arts, traditions, stories, and landscapes that attract and make millions of visitors think every year”.
Since 1976, Prognosfruit has released the annual forecast of apple and pear production for the upcoming season. This year, the three-day event during which the report will be released will see representatives of the sector gather to discuss the Northern Hemisphere situation as well as global perspectives for apples and pears. Following the Prognosfruit Conference on August 3rd, the delegates will have the opportunity to participate in technical and cultural visits to Melinda’s Underground Warehouses, San Romedio Sanctuary, and Valer Castle.
WAPA Secretary General Philippe Binard stated: “Last year’s edition reminded us all how important Prognosfruit and its three-day programme are for the apple and pear sector. Prognosfruit provides the opportunity for the delegates to meet up and discuss the latest developments and the future of the market, which is especially important in challenging times like the ones the sector is currently dealing with”.
The draft programme of Prognosfruit 2023 and the online registration form to attend the conference are both available on the Prognosfruit website.
FoodTech venture fund Sparkalis has taken a minority stake in Fooditive, a next-gen food technology business specialising in sustainable plant-based ingredients. Fooditive’s innovations include an upcycled calorie-free natural sweetener with the taste and functionality of sugar, which is derived from apple and pear side streams.
Following the investment, Sparkalis Managing Director Filip Arnaut has joined Fooditive’s advisory board. There are now 11 foodtech experts sitting on the board. They will provide advice and insights to support Fooditive’s mission to create plant-based ingredients that are healthier for consumers, better for the planet and kinder to animals.
Fooditive, based in the Netherlands, has risen to prominence for successfully harnessing its precision fermentation technology to produce groundbreaking innovations such as vegan casein and bee-free honey. It also recently became the first food industry signatory to the Washington Compact, a new agreement on conducting business operations in outer space.
About Fooditive BV Based in Rotterdam, The Netherlands, Fooditive is a plant-based ingredient manufacturer committed to making healthy food available for all with its 100% natural ingredients. Since it was established in 2018, Fooditive has used its unique fermentation process to create a world-renowned sweetener, made from side-streams of apples and pears. The sweetener’s unique approach provides not only taste but also functionality and a sustainable impact. As the world begins to recognize the value in veganism and sustainability, Fooditive has also recently launched a new plant-based protein that can be used in the food industry to replace dairy in food and beverage applications.
About Sparkalis Sparkalis is an independent corporate venture fund, and a sister company of PURATOS, the global leader in the B2B bakery, patisserie and chocolate sectors. Sparkalis’s mission is to work with start-up founders, innovative and business-driven entrepreneurs to transform exciting ideas into successful business realities. Sparkalis is committed to investing in innovative solutions to create, with future partners, a healthier and better ‘food print’ for today’s and tomorrow’s generations around the world.
Experts from applied research, producers, sellers, and other stakeholders from the apple ecosystem attending the 12th edition of the international apple trade show Interpoma identified an increasing labor shortage as well as climate change as the key challenges for the global apple industry. Interpoma 2022 saw more international visitors than ever before, and the exhibitors expressed their exceptionally high satisfaction with this year’s show.
The success of Interpoma exceeded all expectations: after four long years, from 17th to 19th November the Fiera Bolzano exhibition center hosted a total of 490 exhibitors, 30 % of which from abroad, and more than 16,000 visitors from over 70 countries.
With a total number of 800 attendees, the international Interpoma Congress was sold out completely. While Day 1 offered an insider perspective into the developments in the US apple sector, Day 2 focused on presentations by the world’s leading manufacturers of apple harvesting robots. The guided Interpoma Tours were also fully booked and provided 500 international visitors with the opportunity to learn more about the modern fruit-selling and fruit-producing companies of South Tyrol. All trade show and congress attendees received a free copy of the 2nd edition of the official Interpoma Magazine, which, just like the previous edition, was again printed on 100 % apple paper and offered interesting insights into the world of apple growing.
“If you were worried that the fact that there was no Interpoma for a full four years might have negatively affected the trade show’s appeal, you can rest assured. Actually, it’s quite the contrary: we have seen more international visitors than ever before, even though visitors from Asia could not attend this year due to pandemic-related restrictions,” says Thomas Mur, Fiera Bolzano’s director. “The powerful and unparalleled network of the South Tyrolean apple industry spanning sectors such as research, consulting, and marketing continues to be the key factor for success of this trade show and represents a global showcase for sustainable growth and a passion for continually improving the fruit-growing business.”
Exclusive high-tech solutions designed to combat labor shortages including robots for automated harvesting were presented at the show and will undergo further development during the next couple of years before they are ready to be launched into the market. A multitude of innovations in automation and mechanization will help make up for the lack of skilled labor. Another key area covered during Interpoma 2022 was climate change. The Interpoma Award was presented for the most innovative technologies in the field of water management in apple orchards dedicated to reducing the amount of water required to yield the same amount of crops.
A new addition to this year’s show was the Interpoma Variety Garden held at the FieraMesse H1 Eventspace, which invited visitors to embark on a colorful journey through the history of variety management and explore the world’s first exhibition of 60 branded apple varieties.
Sebastian Stocker from the manufacturer of agricultural machines of the same name based in South Tyrol, was more than happy: “Interpoma was a huge success for us! At this year’s show, we presented our company in a completely new way. We have grown quite a bit compared to the 2018 edition, and our expectations for the show were exceeded by 300 %. Many visitors found their way to our booth on all three show days.”
Gabriele Gessi from Palbox, a large-sized container manufacturer from Italy, states: “Interpoma is a very important trade show for us, because apples are our key business. We’ve expanded and redesigned our booth to show how much our company has grown and evolved during the last couple of years featuring many new and innovative products. We are more than happy with how this show turned out for us, seeing as it gave us the chance to meet so many people whom it was really hard to reach out to during the last four years.”
The next edition of the trade show dedicated to the production, storage, and marketing of apples will again be held in Bolzano in November 2024. Recordings of both days of the Interpoma Congress will be made available on the trade show’s website for anyone to enjoy in the meantime.
For the first time in its history, Interpoma, the international apple trade show, which takes place between November 17th and 19th, will host the Variety Garden, an exhibition of 55 managed apple varieties from around the world.
The 12th edition of Interpoma will be full of colour. During the international apple industry trade show, which takes place between 17 and 19 November, Fiera Bolzano’s FieraMesse H1 Eventspace will host an exhibition of 55 managed apple varieties which come from leading apple-producing countries from around the world, including New Zealand, the United States and France as well as Italy, which stars South Tyrol and Trentino. The Interpoma Variety Garden, the latest addition to the Interpoma 2022 program, is organized in partnership with the Variety Innovation Consortium South Tyrol (SK) and Laimburg Research Centre.
“We came up with the Variety Garden as a way to bring Interpoma’s innovative and international spirit to life through colour and appearance”, says Thomas Mur, Managing Director of Fiera Bolzano. “The managed apple varieties come from leading apple-producing countries across the world and tell the story of the system’s thirty year history. It begins with the first managed varieties which were produced exactly thirty years ago, such as KIKU® and Pink Lady®, right up to new varieties which are only just hitting the supermarket shelves. We are extremely proud to be the first and only to have brought together the abundance of heritage varieties under one roof” adds Mur.
Colour will be the undisputed star of the Variety Garden. The exhibited fruits will display a remarkably wide range of hues, from the bright yellow of yello® and opal® apples, to the fresh, bright green of GreenStar®, to the dark, intense red of Crimson Snow®, all the way up to attractive new varieties with red flesh branded as Red Moon®, Kissabel® and Lucy™Glo.
Interpoma Variety Garden is just one of the many side events planned for the 12th edition of Interpoma. The Opening Night will take place on November 16th, on the eve of the fair’s opening, and will present winners with the Interpoma Award, a contest which rewards the best innovations in the water conservation field. The Interpoma Congress takes place on November 17th and 18th, and will focus on the apple industry of the United States and robotic harvesting. Interpoma Tours, 10 guided visits of South Tyrol and Trentino’s most innovative companies within the apple industry, will take place on all three days.
Tango is continuing to give the tastebuds in the UK a spanking with the launch of its popular apple flavour in a sugar free format. Tango Apple Sugar Free is the latest addition to the popular range, tapping into the growing demand for sugar free products. It captures that same great Apple Original taste, sugar free.
The Tango brand has doubled in size in the last five years, becoming the fourth largest brand in the fruit flavoured carbonates category1. Now worth over £61million2, Tango is well placed to continue its growth through sugar free flavours, which currently deliver £25million (+ 54 % vs last year) in value sales3. Tango Apple has a lot of heritage and has seen multiple organic social campaigns asking to bring it back in more pack formats. To satisfy consumer demand for sugar free flavours4 and, as the number one factor when choosing soft drinks is low sugar content5, it is the perfect time to introduce Tango Apple in a sugar free formulation.
Ben Parker, Retail Commercial Director at Britvic commented: “Tango has a proven track record when it comes to new product development with Tango Berry Peachy Sugar- Free the number one new fruit flavoured carbonate in 20226. Tango’s long heritage with the apple flavour and strong taste credentials, mean Tango Apple Sugar Free is well placed to continue this success and drive growth.”
Britvic is a leader in healthier soft drinks and well over 90 % of its brands in the UK are either no or low sugar drinks. Globally, its portfolio contains an average of 25 calories per 250 ml serve, with drinks in its Great Britain market being even lower.
Tango Apple Sugar Free is available in Tesco now and launches from mid-September across the wider market in a range of pack sizes.
1Nielsen IQ RMS, Fruit Carbonates Britvic Defined, Total Coverage, Value Sales, MAT 23.4.22 2Nielsen IQ RMS, Fruit Carbonates, Britvic Defined, Total Coverage Value sales MAT to 23.7.22 3Nielsen IQ RMS, Fruit Carbonates, Britvic Defined, Total Coverage Value sales MAT to 23.7.22 4Lumina Intelligence Channel Pulse, October 2021 5Mintel Soft Drinks Review – UK – June 2021 6Nielsen IQ RMS, Fruit Carbonates, Britvic Defined, Total Coverage Value sales MAT to 23.7.22
Prognosfruit’s 2022 European apple and pear crop forecast reveals that apple production is set to increase by 1 % compared to 2021, while the upcoming pear crop is estimated to increase by 20 % compared to last year’s record low crop of the decade and by 5 % compared to the 3-year average. On 4 August 2022, more than 200 international representatives from the apple and pear sector joined Prognosfruit 2022 in Belgrade, Serbia, the first in-person Prognosfruit event after two online editions, to discuss the 2022 production forecast for apples and pears.
The World Apple and Pear Association (WAPA) released the 2022/2023 European apple and pear crop estimate on the occasion of the 47th edition of the Prognosfruit, which took place on August 3-5 in Belgrade, Serbia, returning as an in-person event after two years of online editions. Philippe Binard stated: “The apple production in the EU27 and UK is estimated to increase by 1 % to reach 12.167.887 T compared to last year. This year’s crop is also forecasted to be 9 % above the average of 2019-2020- 2021”. The European crop continues its adaptation to the varieties and quality specifications demanded by consumers. Dominik Wozniak, President of WAPA, indicated: “The prospects for the upcoming season are positive, although the sector will have to be prepared to face a variety of challenges including significant rising costs impacting the competitiveness of the sector, intense weather conditions, logistical issues, inflation, and difficulty to secure seasonal workers, with the ultimate goal of increasing consumption thanks to the quality of the products of the season and reverse the recent negative trend”.
Philippe Binard added: ”The EU pear crop for 2022 is estimated to increase by 20 % compared to last year’s record low crop of the decade and by 5 % compared to the 3-year average, rising to 2.077.000 T, mainly due to Italy and France more than doubling their production compared to 2021 (reaching 473.690 T and 137.000 T respectively), although, in the case of the former, the crop remains below its full potential.”. WAPA will continue to monitor the developments of the Northern Hemisphere crop and will issue updates when available.
The 2022 Prognosfruit Conference gathered more than 200 apple and pear sector experts from 23 countries. The event, organised by WAPA and Serbia Does Apples, featured the forecast and market analysis for the European apple and pear market as well as an overview of the latest trends in processing, organic, and the cider market. Luc Vanoideek (COPA COGECA-VBT) commented: “ The Belgrade meeting was the ideal opportunity to learn more about the development in the EU neighbourhood, including Serbia, Moldova, Ukraine, Turkey, as well as the Central Asia and Caucasus region” He further explained: “The additional contributions from representatives of China, India, and the USA provided to the conference a global outreach with the full picture of the whole Northern Hemisphere crop forecast.”
Prognosfruit is the compass for the apple and pear sector. Philippe Binard concluded: “The strong attendance at this first in-person Prognosfruit Conference after two years of online meetings is a clear sign that the sector representatives also very much appreciate the sense of community and networking opportunities that Prognosfruit provides. We look forward to continuing this tradition next year in Trento, Italy from 2 to 4 August 2023”.
Data presented during the Prognosfruit conference speak to Poland’s and Italy’s good recovery. Forecasts for organic harvests are very promising. This year’s Interpoma Award will focus on sustainability.
Apple production figures showing overall stability are emerging from Prognosfruit, the annual conference organized by WAPA, the World Apple and Pear Association. During its 2022 edition, held in attendance in Belgrade after two years of pandemic-related online editions, the data presented on the upcoming European apple harvest estimate a yield of 12,168,000 tons which represent a slight growth of 1 % compared to 2021.
Poland spearheads the effort, boasting 4,495,000 tons (+ 5 %), followed by Italy at 2,150,000 tons, which equals a 5 % year-on-year growth. If we look at Italy, South Tyrol – the best-performing apple-growing region – registers a slight decrease in production (- 3 %) at 912,803 tons. A similar drop is evident in the Trentino region (- 1 %) with a forecast of 507,360 tons. France ranks third at 1,468,000 tons (+ 6 %), with Germany slightly behind at 1,067,000 tons (+ 6 %). One of the growing trends is Italy’s organic harvest, which is expected to reach a new record at just under 200,000 tons (+ 4 % YOY growth), representing more than 9 % of the total apple yield.
These facts and figures will dominate the Interpoma Congress scheduled for November 17 and 18 at Fiera Bolzano during the Interpoma trade fair (November 17-19, 2022). The international apple fair will focus on the industry’s innovations and cutting-edge automated fruit-picking technology, with experts from all over the world contributing to the debate. The program will, as usual, include many new items of interest, including the Congress’ coordinator himself, Walter Guerra. He has been the Vice-Director of the Laimburg Research Center since 2021, and the Head of the Pomology Working Group from 2005 onwards. Tickets to Interpoma Congress can be purchased online, with the Early Bird ticket costing €54 until August 31; after that, tickets will cost €69.
The most important world fair on apples would not be what it is without the Interpoma Award. The 2022 edition will focus on cutting-edge water-saving technologies in apple-growing. Two prizes will be awarded this year: one will go to companies or individuals, the other to start-ups. An expert jury will analyze the products or services submitted, such as machines, systems, components or devices. Applications for the award can be submitted by filling out an application form in English and sending it to interpoma@fieramesse.com. The deadline for submissions is September 30, 2022.
WAPA, the World Apple and Pear Association, has released the apple and pear stock figures from 1 July 2022. The figures show that in Europe apple stocks increased by 16.5 % compared to 2021 to reach 535,521 T, while pear stocks increased by 27 % to 27,535 T. In the USA, pear stocks reached 10,403 T (75.2 % above 2021).
WAPA, the World Apple and Pear Association, collects every month the stock figures for apples and pears from Europe and the United States. WAPA can reveal that European apple stocks stood at 535,521 T as of 1 July 2022, which is 16.5 % above the figure of 2021. This trend can be explained by the increases concerning Jonagold (108.4 % up from 2021), Gala (+ 29.4 %), Red Jonaprince (+ 25.3 %), and Golden Delicious (+ 13 %), although several varieties reported a decrease compared to 2021, most notably Gloster, which halved its stocks compared to 2021 and Granny Smith (- 33.8 %). Pear stocks stood at 27,535 T on 1 July 2022, 27 % above the volume of 2021 thanks to Rocha (+ 4,060 T compared to 2021) and Conference pears (+ 1,970 T). Pears stocks in the USA stood at 10,403 T (75.2 % above 2021), with Anjou pears reaching 9,223 T and Red Anjou pears also increasing from 2021 ( + 957 T).
WAPA, the World Apple and Pear Association, released the apple and pear stock figures from 1 May 2022. The figures show that in Europe apple stocks increased by 17.7 % compared to 2021 to reach 1,542,655 T, while pear stocks increased by 2.4 % to 155,401 T. In the USA, apple stocks as of 1 May 2022 stood at 785,260 T (+8.5 % compared to 2021), while pear stocks reached 45,758 T (50.5 % above 2021).
WAPA, the World Apple and Pear Association, collects every month the stock figures for apples and pears from Europe and the United States. WAPA can reveal that European apple stocks stood at 1,542,655 T as of 1 May 2022, which is 17.7 % above the figure of 2021. This trend can be explained by the increases concerning Red Jonaprince (65.6 % up from 2021), Gala (+ 56.1 %), Jonagold (+ 40.8 %), and Golden Delicious (+ 27.7 %), although several varieties reported a decrease compared to 2021, most notably Gloster (- 71.3 %) and Granny Smith (- 19.8 %). On the other hand, pear stocks stood at 155,401 T on 1 May 2022, 2.4 % above the volume of 2021. While the Italian varieties were down to zero, Portugal’s Rocha pears increased substantially (+ 30,678 T above 2021’s levels).
In the USA, apple stocks in May stood at 785,260 T (+ 8.5 % compared to 2021). Cosmic Crisp (+ 473.8 % compared to 2021), Granny Smith (+ 60.8 %), and Pink Lady (+ 22.8 %) compensated for the decrease in several major varieties, such as Fuji (- 27.3 %) and Red Delicious (- 9.3 %). Pears stocks in the USA stood at 45,758 T, which is 50.5 % above last year, with Anjou pears increasing by 51.3 %.
WAPA, the World Apple and Pear Association, released the apple and pear stock figures from 1 March 2022. The figures show that in Europe apple stocks increased by 8.6 % compared to 2021 to reach 2,935,962 T, while pear stocks decreased by 14.9 % to 388,495 T. In the USA, apple stocks as of 1 March 2022 stood at 1,275,346 T (+ 1.6 % compared to 2021), while pear stocks reached 111,912 T (37.7 % above 2021).
WAPA, the World Apple and Pear Association, collects every month the stock figures for apples and pears from Europe and the United States. WAPA can reveal that European apple stocks stood at 2,935,962 T as of 1 March 2022, which is 8.6 % above the figure of 2021. This was mainly driven by the increases concerning Red Jonaprince (54 % up from 2021), Jonagold (+ 27.9 %), Golden Delicious (+ 23.3 %), and Gala (+ 18.4 %), and despite the decrease in some major varieties, including Granny Smith (- 20 %) and Cripps Pink (- 14.9 %). On the other hand, pear stocks stood at 388,495 T on 1 March 2022, 14.9 % below the volume of 2021. The decrease in the Italian varieties (Abate Fetel – 97.8 % and Kaiser – 95.2 %) was partially mitigated by the stark increase in Portugal’s Rocha pears (+ 59,614 T compared to March 2021).
In the USA, apple stocks in March stood at 1,275,346 T (+ 1.6 % compared to 2021). The decrease among several large varieties, such as Fuji (- 20.8 %), Red Delicious (- 11.7 %), and Gala (- 9 %) was compensated by the 216.5 % increase in Cosmic Crisp apples, which reached 51.576 T, and the 36.5 % increase in the Granny Smith variety. Pears stocks in the USA stood at 111,912 T, which is 37.7 % above last year.
WAPA, the World Apple and Pear Association, released today the apple and pear stock figures from 1 February 2022. The figures show that in Europe apple stocks increased by 7.2 % compared to 2021 to reach 3,606,980 T, while pear stocks decreased by 30 % to 408,340 T. In the USA, apple stocks as of 1 February 2022 stood at 1,478,180 T (- 0.8 % compared to 2021), while pear stocks reached 149,553 T (31.9 % above 2021).
WAPA, the World Apple and Pear Association, collects every month the stock figures for apples and pears from Europe and the United States. WAPA can reveal that European apple stocks stood at 3,606,980 T as of 1 February 2022, which is 7.2 % above the figure of 2021. This was mainly driven by the increases concerning Red Jonaprince (35.9 % up from 2021), Golden Delicious (+ 22.5 %), Gala (+ 19.9 %), and Jonagold (+ 17.2 %), while several varieties decreased, including Cripps Pink (- 17.3 %) and Granny Smith (- 13.2 %). On the other hand, pear stocks stood at 408,340 on 1 January 2022, 30 % below the volume of 2021, mostly because of the large decrease in Italy (- 83.2 %).
In the USA, apple stocks in January stood at 1,478,180 T (down 0.8 % compared to 2021). The overall stability is due to the fact that Granny Smith’s 26.9 % increase over 2021 compensated for the decrease among several large varieties, such as Fuji (- 19.1 %), Red Delicious (- 12.6 %), and Gala (- 9.3 %). Pears stocks in the USA stood at 149,553 T, which is 31.9 % above last year.
A new study by Oregon State University scientists outlines a key advance in turning apple waste into an environmentally friendly packaging material that could serve as an alternative to plastic.
Recycled newspaper has traditionally been the main ingredient of so-called molded pulp packaging products, which have become increasingly popular because they are compostable. But the supply of recycled newspaper is in decline, creating a market for substitute materials.
Yanyun Zhao, an Oregon State professor who leads a research team focusing on sustainable food packaging and processing, has studied apple pomace and other byproducts from processing fruit and vegetable juice and winemaking as an alternative for recycled newspaper in molded pulp manufacturing. She and the team received a patent for this research.
“Right now, apple pomace is typically just composted or used for animal feed,” said Zhao, whose research aims to reduce food loss and waste across the food supply chain. “We thought why not turn it into an environmentally friendly product that meets an industry need.”
Zhao envisions apple pomace being the main ingredient for molded pulp packing products such as take-out containers, flower pots, beverage cartons and bottles and clamshell packaging used for fruits and vegetables.
She is focused on apple pomace, in part, because it is readily available in the Pacific Northwest. When apples are processed for juice about 70 – 75 % of the apple goes into the juice, leaving the remaining 25 – 30 % as pomace.
One of the key problems to solve in creating pomace and paper-based packaging is improving water resistance so that it could withstand high moisture, liquid food or non-food items and products stored under high humidity conditions.
In a just-published paper in Food and Bioproducts Processing, the team sought to create eco-friendly, bio-based, compostable and cost-effective solutions that would improve the hydrophobicity, or water resistance, of the apple pomace-based molded pulp products.
They used two strategies: incorporating polymers and compounds with characteristics to improve water resistance into the pulp formulation and applying superhydrophobic coatings on the product surface. The polymers and compounds studied include lignin, chitosan and glycerol.
Lignin is a polymer that forms key structural materials in the support tissues of most plants. Rhubarb pomace, which is particularly lignin rich, was used in this study.
Chitosan is a bio-based polymer commonly used in the papermaking industry. A previous study from Zhao’s team found that chitosan reduced water absorption of cellulose nanofiber (CNF) films significantly through adsorption of chitosan onto CNF fibers via hydrogen bonds.
Finally, glycerol is an organic compound often added to a material to make it softer and more flexible. Previous studies had shown that at low levels glycerol decreased water absorption.
The researchers determined the optimal amounts of those polymers and compounds while also adding a small amount of cardboard fiber for stability of the molded pulp packaging products.
Zhao’s team has a long history of studying food coatings as a barrier to water and gases. The team had previously created a two-step preparation of superhydrophobic coating that is heat, cold and water resistant. They applied a simplified, one-step coating on the surface of the apple pomace-based product to enhance water resistance.
They concluded that the study demonstrated the feasibility of using fruit pomace as a new source of fiber in producing molded pulp packaging and effective approaches to enhancing water resistance in those packaging materials.
Co-authors of the paper are Clara Lang, Jooyeoun Jung and Taoran Wang, all of whom are former or current members of the Sustainable Food Packaging and Processing team in the Department of Food Science and Technology in Oregon State’s College of Agricultural Sciences.
The research was supported by the Oregon Department of Agriculture Specialty Crop Block Grant Program. Kerr Concentrates, Inc. of Salem and Hood River Juice Company of Hood River provided fruit pomace for the research.
About the OSU College of Agricultural Sciences: Through its world-class research on agriculture and food systems, natural resource management, rural economic development and human health, the College provides solutions to Oregon’s most pressing challenges and contributes to a sustainable environment and a prosperous future for Oregonians.
On the occasion of its Annual General Meeting, the World Apple and Pear Association (WAPA) has released the Southern Hemisphere apple and pear crop forecast for the upcoming season. According to the forecast, which consolidates the data from Argentina, Australia, Brazil, Chile, New Zealand, and South Africa, apple and pear production is estimated to decrease by 7 % and 6 % respectively in 2022 compared to the previous year.
On 24 February 2022, on the occasion of its Annual General Meeting, the World Apple and Pear Association (WAPA) has released its 2022 apple and pear crop estimate for the Southern Hemisphere. This report has been compiled with the support of ASOEX (Chile), CAFI (Argentina), ABPM (Brazil), Hortgro (South Africa), APAL (Australia) and New Zealand Apples and Pears, and therefore provides consolidated data from the six leading Southern Hemisphere countries. WAPA’s Secretary General Philippe Binard commented “This forecast is released for the global apples and pears sector on the background of many uncertainties, including the geopolitical tension, the increasing costs for production, the impact of the rise of logistic costs and limited container availability, labour shortage and the increasing concerns of declining consumption due to economic situation”
The 2022 Southern Hemisphere apple crop forecast suggests a decrease of 7 % to a total of 4.864.000 T compared to last year (5.217.000 T), mainly due to the 30 % decrease in Brazil and the 11 % decrease in Argentina. Australia and Chile are also forecasted to decrease their production by 3 % and 2 % respectively. New Zealand and South Africa are the only countries where apple production is expected to increase (15 % and 4 % respectively). Chile is expected to remain the largest Southern Hemisphere apple producer in 2022 (1.455.000 T), followed by South Africa (1.163.000 T), Brazil (900.000 T), New Zealand (590.000 T), Argentina (445.000 T), and Australia (311.000 T). With 1.706.000 T, Gala remains by far the most popular variety, although its production is expected to decrease by 7 % compared to 2021. Despite the decrease in production, exports are forecasted to remain stable overall at 1.744.762 T, with the larger volumes exported by New Zealand (+ 17 %) and South Africa (+ 6 %) compensating for the 65 % decrease in Brazilian apple exports.
Regarding pears, the Southern Hemisphere growers predict a 6 % decrease of the crop, which will drop to 1.229.000 T. This is mainly due to the 13 % decrease in Argentina, the 11 % decrease in Chile, and the 6 % decrease in Australia. New Zealand and South Africa, on the other hand, are expected to increase their production by 31 % and 5 % respectively. Argentina remains the largest producer in the Southern Hemisphere (522.000 T), followed by South Africa (492.000 T), Chile (122.000 T), Australia (81.000 T), and New Zealand (11.000 T). Packham’s Triumph remains the most produced variety (444.000 T, despite a 4 % decrease compared to 2021), followed by Williams’ bon chrétien pears (306.000 T). Export figures are expected to decrease by 6 % compared to 2021 to a total of 641.207 T, mainly because of a 14 % decrease in Argentinian exports.
In the Northern Hemisphere, the stocks in the USA stood at 1.478.180 T (- 1 % compared to last year) for apples and 149.553 T for pears (+ 32 % compared to last year) on the 1st of February. In Europe, apple and pear stocks stood at 3.606.980 T (7 % up from last year) and 408.340 T (30 % down from last year). Philippe Binard commented: “Season developments clearly demonstrate the impact of logistics and costs on international trade also for Northern Hemisphere suppliers, with the USA concentrating sales for apples and pears in North America. European markets continue to be affected by the Belarus embargo, while the recent developments in Ukraine will also impact sales to all the destinations in Eastern Europe, including Russia, for all global apples and pears suppliers. It is important to continue building efforts to stimulate the consumption”. WAPA’s Annual General Meeting also hosted a discussion on CO2 emissions and how apple and pear production can reach carbon neutrality or even have a positive contribution to the environment. WAPA will continue to cooperate on this topic with its members in a dedicated working group based on the input and expertise of the University of Bolzano (Italy).
Finally, the Annual General Meeting also confirmed that Prognosfruit will return as an in-person event in the first half of August 2022 in Belgrade (Serbia). The exact date of the event will soon be announced.
WAPA, the World Apple and Pear Association, released the apple and pear stock figures from 1 February 2022. The figures show that in Europe apple stocks increased by 7.2 % compared to 2021 to reach 3,606,980 T, while pear stocks decreased by 30 % to 408,340 T. In the USA, apple stocks as of 1 February 2022 stood at 1,478,180 T (- 0.8 % compared to 2021), while pear stocks reached 149,553 T (31.9 % above 2021).
WAPA, the World Apple and Pear Association, collects every month the stock figures for apples and pears from Europe and the United States. WAPA can reveal that European apple stocks stood at 3,606,980 T as of 1 February 2022, which is 7.2 % above the figure of 2021. This was mainly driven by the increases concerning Red Jonaprince (35.9 % up from 2021), Golden Delicious (+ 22.5 %), Gala (+ 19.9 %), and Jonagold (+ 17.2 %), while several varieties decreased, including Cripps Pink (- 17.3 %) and Granny Smith (- 13.2 %). On the other hand, pear stocks stood at 408,340 on 1 January 2022, 30 % below the volume of 2021, mostly because of the large decrease in Italy (- 83.2 %).
In the USA, apple stocks in January stood at 1,478,180 T (down 0.8 % compared to 2021). The overall stability is due to the fact that Granny Smith’s 26.9 % increase over 2021 compensated for the decrease among several large varieties, such as Fuji (- 19.1 %), Red Delicious (- 12.6 %), and Gala (- 9.3 %). Pears stocks in the USA stood at 149,553 T, which is 31.9 % above last year.
This year, VOG Products, an innovative fruit processing company from Trentino-South Tyrol (Italy), produced a base for apple vinegar (cider) for the first time. After all, a current development in the market shows that the trend is moving from balsamic vinegar towards apple vinegar. For apple vinegar, the company has special tanks for fermentation. Concentrate and juice from high-quality raw goods are used as base for the cider that is further processed by the vinegar industry.
Another new addition to the VOG Products assortment: apple flour and dried apples in the form of rings or cubes – as our customers wish – from various apple varieties. With these products, VOG Products primarily targets the baked goods and sweets industries, as well as granola producers and suppliers of fruit preparations.
The continuous availability of premium raw goods, traceability and the highest quality and safety standards are important components of VOG Products’ recipe for success. At the same time, the fruit processing company established in 1967 values innovation and further development highly. VOG Products now belongs to 4 producers’ organisations from South Tyrol and Trentino plus 18 cooperatives from South Tyrol with a total of around 10,000 members.
WAPA, the World Apple and Pear Association, released the first apple and pear stock figures of 2022. The figures show that in Europe apple stocks increased by 5.1 % compared to 2021 to reach 4,308,683 T, while pear stocks decreased by 18.2 % to 661,587 T. In the USA, apple stocks as of 1 January 2022 stood at 1,674,042 T (- 2.7 % compared to 2021), while pear stocks reached 190,192 T (24.8 % above 2021).
WAPA, the World Apple and Pear Association, collects every month the stock figures for apples and pears from Europe and the United States. WAPA can reveal that European apple stocks stood at 4,308,683 T as of 1 January 2022, which is 5.1 % above the figure of 2021. This increase was mainly driven by Golden Delicious (up 19.5 % from 2021), Jonagold (+ 15.8 %), and Gala (+ 15.7 %), which compensated for the decrease in several varieties, most notably Granny Smith (- 12.5 %) and Cripps Pink (- 11 %). On the other hand, pear stocks stood at 661,587 on 1 January 2022, 18.2 % below the volume of 2021, mostly because of the large decrease in Italy.
In the USA, apple stocks in January stood at 1,674,042 T, down 2.7 % compared to 2021. This is due to a decrease among the largest varieties, such as Fuji (- 19.6 %), Honeycrisp (- 15.5 %), Red Delicious (- 12.5 %), and Gala (- 8.3 %), and despite significant increases for Cosmic Crisp (+ 147 %) and Pink Lady (+ 17.4 %). Pears stocks in the USA stood at 190,192 T, which is 24.8 % above last year.
WAPA, the World Apple and Pear Association, released the first apple and pear stock figures of the season. The figures show that in Europe apple stocks increased by 6,8 % compared to 2020 to reach 4,917,891 T, while pear stocks decreased by 27 % to 656,438 T. In the USA, apple stocks as of 1 December 2021 stood at 1,909,045 T (- 2,6 % compared to 2020), while pear stocks reached 224,278 T (21,6 % above 2020).
WAPA, the World Apple and Pear Association, collects every month the stock figures for apples and pears from Europe and the United States. WAPA can reveal that European apple stocks stood at 4,917,891 T as of 1 December 2021, which is 6,8 % above the figure of 2020, which reflects the 11 % increase in the crop. On the other hand, pear stocks stood at 656,438 T on 1 December 2021, 27 % below the volume of 2020, mostly because of the large decrease in Italy. In Europe, the final pear crop is 26 % lower than a year ago. For the USA, apple stocks in December stand at 1,909,045 T, down 2,6 % compared to 2020. This level is reflecting the lower crop in Washington States this year, which stands at just below 3.000,000 T, 4 % less than last year. Pears stocks in the USA stand at 224,278 T, which is 21,6 % above last year.
WAPA, the World Apple and Pear Association, released the updated Northern Hemisphere Apple and Pear Crop Forecast. As crops have now been fully harvested since the first figures were released in August 2021, minor adjustments were made in different countries, although the new estimates are still in line with the original forecast. As the Northern Hemisphere season is getting into full swing, stocks depletion figures will be provided as well by the Association.
During the month of December, WAPA has been consolidating the forecast of apples and pears production for the Northern Hemisphere released during the month of August. As the season is now in full swing and harvest is completed, WAPA is reporting on the latest development for apples and pears in the Northern Hemisphere, while already looking to prepare the Southern Hemisphere 2022 forecast, which will be announced during the last week of February on the occasion of the WAPA Annual General Assembly. Overall, the countries survey by WAPA covers a production of 81 Mio T of apples and 23 Mio T of pears.
The updated estimates for European apple production of the 21 top EU producing countries and the United Kingdom increased by 160.000 T to stand at 11.895,000 T, which is 1,36 % more than what originally forecasted at 11.735,000 T. The forecast for the season is ultimately 11 % (or 1.195,000 T) up from the last year. The new figure is influenced by an increase in Poland (+ 130.000 T to 4,3 Mio T) as well as in Belgium (+ 48.000 T to 240.000 T) and Austria (+ 5.000 T to 120.000 T) but compensated by a decrease in France (- 12.000 T to 1.363.000 T) and the Netherlands (- 5.000 T to 245.000 T). Italy remains stable at 2.044.000 T, with 2.000 T less compared to the initial forecast of August. On the varieties side, the main changes concern Red Jonaprince (+ 53.000 T to 475.000 T), Jonagold (+ 26.000 T to 444.000 T), Idared (+ 24.000 T to 709.000 T), Red Delicious and Pinova (+ 14.000 T each, reaching 654.000 T and 197.000 T respectively), and Cripps Pink (+ 7.000 T to 240.000 T). On the other hand, Gala decreased (- 10.000 T to 1.553.000 T). Other EU countries and Switzerand represent around 200.000 T. In the USA, the apple crop is confirmed to be stable at 4,644.000 T (6 % down to last year), despite some readjustment within the breakdown by states and varieties. The major varieties in the USA are Gala (863.000 T), Red Delicious (625.000 T), and Honey Crisps (542.000 T). Varietal shift continues in the US orchards, with positive development with new varieties such as Ambrosia and Cosmic Crisp. In the US neighbourhood, Mexico’s production in 2021 was down by 2 % at 700.000 T, while Canada’s production dropped 11 % to 360.000 T. The Chinese apple crop was estimated in August just below 45 Mio T, dominated by the Shaanxi (12,5 Mio T) and Shandong (9,5 Mio T) provinces, which together account for close to 50 % of the Chinese apples production. The crop in EU neighbourhood was set at 8 Mio T, covering Turkey (4 Mio T), Russia (1,4 Mio T), Ukraine (1,3 Mio T), Moldova (600.000 T), Serbia (535.000 T), and North Macedonia (140.000 T). In Central Asia, the apple crop is around 2,5 Mio T, out of which 50 % is in Uzbekistan (1.250.000 T), followed by Azerbaijan (300.000 T), Tajikistan (250.000 T), Kazakhstan (200.000 T), and Kyrgystan (150.000 T). Production in India is forecasted at 2,65 Mio T. In the Southern Hemisphere, the final apple crop was set at 5.230.000 T.
In regard to pears, the European pear production is estimated to reach 1.666,000 T in 2021/2022, which is 3,87 % (or 61.000 T) above the August forecast. This increase is resulting from an increase in Belgium (+ 59.000 T to 354.000 T) and the Netherlands (+ 15.000T to 340.000 T) but compensated among others by a decrease in France (- 1.000 T to 56.000 T) and a further decline in the Italian crop due to the severe consequences of the climatic havocs experienced in the main producing regions (- 11.000 T to 202.000 T, while the orchard potential is over 700.000 T). On the varieties, Conference is set to increased by 68.000 T to 873.000 T while Abate should decrease by 12.000 T to
53.000 T. Regarding USA pear production, there is a slight increase from 525.000 T to 529.000 T, driven by Oregon and Washington State, while production in California is severely impacted by the lack of water and labour shortage . The main varieties for the seasons are Williams BC (270.000 T), Anjou (170.000 T), and Bosc (60.000 T). Elsewhere in the Northern Hemisphere, China reported a forecast of pear production of 18,5 Mio T, Turkey of 539.000 T, and India of 89.000 T. In the Southern Hemisphere, the 2021 pears crop ended with a total volume of 1.346.000 T.
Philippe Binard, Secretary-General of WAPA commented: “This year, given the difficult climatic conditions, forecast of production was not easy to be made, in particular regarding the uncertainties on the impact of frost and other spring weather conditions for the quality and the size of products. Looking back, the work undertaken in the different countries was rather precise, as only limited variations were noted. Those were primarily influenced by the good conditions during the summer months in the Northern Hemisphere”. Mr Binard added: “In addition to the apple and pear production forecast, WAPA collects stock figures from the major producing countries throughout the season. As of December, WAPA is resuming the collection of data for the stocks as now the crop is fully harvested and stocks data are now able to be calculated in a reliable manner”.
WAPA can reveal that EU apple stocks stood at 4,865,028 T as of 1 December 2021, which is 6.9 % above the figure of 2020, which reflects the 11 % increase in the crop. On the other hand, pear stocks stood at 654,484 T on 1 December 2021, 26,9 % below the volume of 2020, mostly because of the large decrease in Italy. In Europe, the final pear crop is 26 % lower than a year ago. For the USA, apple stocks in December stand at 1,909,045 T, down 2,58 % compared to 2020. This level is reflecting the lower crop in Washington States this year, which stands at just below 3.000,000 T, 4 % less than last year. Pears stocks in the USA stand at 224,278 T, which is 21,6 % above last year.
In regard to the current season, Domink Wozniak, President of WAPA commented: “Several factors influence the development of this Northern Hemisphere season. The rise in costs for production input, packaging, energy or labour as well as the predicted inflation will have an impact on prodcuer’s margins and competitiveness. Moreover, logistics challenges in terms of availability and costs are some of the new factors influencing trade patterns. Mixed fortune is also expected on market access considering for the European exporters the Belarus embargo as of January 1st combined with the on- going Russian embargo. For the USA, the effects of counter-sanctions in the Steel and Aluminium dossiers are affecting in particular US exports to distant markets such as India . USA trade is expected to primarily focus in North America to the Mexican and Canadian neighbours. In Asia, all exporters are confronted with increased burdens to access China due to increased COVID related controls and logistics hurdles in the port”. On the global stage, one should consider the role of new players such as Serbia, Moldova, Ukraine, Turkey, or Iran. China is also developing its export potential with exports now exceeding one million tons on apples, primarily to South East Asian neighbour. Mr Wozniak added: “Overall in the Northern Hemisphere, the local sourcing will remain a priority in many places considering on-going uncertainties on the world market. However, the growth of apple and pear production in the North Hemisphere, in particular in EU neighbourhood and Central Asia, makes it important to continue diversify the variety assortment for taste expected by consumers. Raising the quality and meeting new sustainability expectations of policy and consumers would facilitate a new boost of the consumption of apples and pears. At the same time, the global apple and pear community should continue searching for new opportunities for the apple and pear consumption in many markets around the world”.
WAPA is slated to host Prongosfruit in Belgrade (Serbia) on 10 and 11 August 2022, in cooperation with Serbia Does Apples. Information will be provided end of March 2022 on the Prognosfruit website (www.prognosfruit.eu).
Sponsored Post – “SGF” stands for Sure – Global – Fair. It is the fruit juice industry’s voluntary self-regulation system. As a certified member of SGF, the processing company VOG Products from Trentino-South Tyrol guarantees high quality and safety standards that apply to the entire supply chain.
Traceability to the source and comprehensive quality control along the entire production line are key prerequisites for creating safe, high-quality products. VOG Products, the modern and innovative fruit processing company in Laives, places great importance to safety and quality.
The company belongs to 4 producers’ organisations from South Tyrol and Trentino plus 18 cooperatives from South Tyrol with a total of around 10,000 members. Most of the members are families that care for their apple orchards with love and devotion. Dealing with land and its resources respectfully is firmly embedded in the region’s long agricultural tradition.
VOG Products consistently processes the fruit of the family-run orchards and prepares it further – through its SGF certification as well. The association that supports SGF is committed to food safety and quality.
The fruit juice industry set up a voluntary self-regulation system for all the production and trade stages of its products: In other words, the quality, safety, authenticity and sustainability of juices, fruit nectars, and other products made from fruit in the global market are controlled and action is taken against food fraud. SGF ensures fair competition and compliance with legal and industrial quality and safety standards.
“VOG Products is not only a member of the private, non-profit organisation SGF International e.V. We also participate in the voluntary self-regulation system that includes inspections of our company, half-finished goods and finished goods along the entire supply chain,” explained Christoph Tappeiner, the CEO of VOG Products.
“We request our suppliers to undergo our hygiene, traceability and documentation inspections as well. The suppliers accept the code of behaviour, which contains rules on environmental and social aspects such as the exclusion of child labour. At VOG Products, we are convinced that our participation in the industry’s voluntary self-regulation system generates added value for both our company and our customers,” said Tappeiner, who is also a member of the SGF executive committee.
Prognosfruit’s 2021 European apple and pear crop forecast revealed that while apple production is set to increase by 10 %, the upcoming pear crop is expected to decrease by 28 %. On 5 August 2021, more than 150 international representatives from the apple and pear sector joined the Prognosfruit 2021 Online Conference, the second virtual edition of the event in its 46 years, to discuss the 2021 production forecast for apples and pears.
The World Apple and Pear Association (WAPA) released the 2021/2022 European apple and pear crop estimate on the occasion of the 46th edition of the Prognosfruit. WAPA Secretary General Philippe Binard stated: “The apple production in the EU for the 21 top producing countries contributing to this report is estimated for the 2021/2022 season to be 11.735,000 T. Overall, this year’s crop is estimated to be 10 % higher than last year, but 1 % only up from the 3-year average. It is therefore perceived to be a season with a balanced outlook”.
Philippe Binard added ”While the EU apple crop is larger, the EU pear crop for 2021/2022 is estimated to decrease by 28 % compared to last year to 1.604.000 T and by 27 % compared to the three-year average. This is the smallest decade crop for pears” On the varieties, this translates into a decrease of Conference pear by 18% to 805.000 T. Abate is also impacted with a crop reduced to 66.000 T, down by 73 %”.
WAPA will continue to monitor the developments of the Northern Hemisphere crop and will issue updates when available.
Delivers double-digit net sales and earnings growth Raises full-year net sales guidance and reaffirms EPS guidance
Keurig Dr Pepper Inc. reported financial results for the first quarter ended March 31, 2021 and increased its outlook for 2021 net sales growth to 4 % to 6 %, from the Company’s prior net sales guidance of 3 % to 4 %. KDP also reaffirmed its guidance for full-year Adjusted diluted EPS growth of 13 % to 15 %.
Net sales in the first quarter of 2021 advanced approximately 11 % on both a GAAP and constant currency basis, with each of the Company’s business segments reporting strong growth. GAAP diluted earnings per share more than doubled to $ 0.23 and Adjusted1 diluted EPS grew to $ 0.33, a double-digit increase versus year-ago.
Commenting on the announcement, Chairman and CEO Bob Gamgort stated, “We delivered an exceptional first quarter, driving double-digit net sales and earnings growth, behind outstanding in-market execution. Looking forward, we see an improving, but volatile, macro environment marked by increasing consumer mobility and rising inflationary headwinds. We remain focused on delivering our business plan, with increased net sales growth expectations and growing confidence in achieving our Adjusted diluted EPS growth target of 13 % to 15 % for the year, and we plan to reinvest any earnings upside in the business to drive future growth.”
First Quarter Consolidated Results
Net sales for the first quarter of 2021 increased 11.1 % to $ 2.90 billion, compared to $ 2.61 billion in the year-ago period, driven by strong growth in each business segment, particularly Coffee Systems. On a constant currency basis, net sales advanced 10.8 %, reflecting higher volume/mix of 10.3 % and favourable net price realization of 0.5 %.
KDP in-market performance in the quarter remained strong, with retail dollar consumption2 advancing 9.4 % across the Company’s cold beverage retail base, with particular strength in CSDs3, premium unflavoured water, teas, juice drinks, apple juice, vegetable juice, mixers, and coconut water. This performance reflected the strength of Dr Pepper, Canada Dry, A&W, 7UP, and Sunkist CSDs, CORE hydration, Snapple teas and fruit drinks, Clamato vegetable juice, Motts apple juice, and Vita Coco. On a two-year stacked basis, consumption of KDP’s cold beverage portfolio increased 17 %. …
1Employee compensation expense and employee protection costs are both included as the COVID-19 items affecting comparability in the reconciliation of our Adjusted Non-GAAP financial measures. 2In 2021, reflected pay for temporary employees, including the associated taxes, as well as incremental benefits provided to frontline workers such as extended sick leave, in order to maintain essential operations during the COVID-19 pandemic. In 2020, primarily reflected temporary incremental frontline incentive pay and benefits, as well as pay for temporary employees, including the associated taxes. Impacts both cost of sales and SG&A expenses. 3Included costs associated with personal protective equipment, temperature scans, cleaning and other sanitisation services. Impacts both cost of sales and SG&A expenses.
The World Apple and Pear Association (WAPA) has released the Southern Hemisphere apple and pear crop production forecast for the upcoming season. According to the forecast, which consolidates the data from Argentina, Australia, Brazil, Chile, New Zealand, and South Africa, apple production is estimated to increase by 6 % in 2021 compared to the previous year, while pear production is projected to stabilise.
The World Apple and Pear Association (WAPA) has released its 2021 apple and pear crop estimate for the Southern Hemisphere. This report has been compiled with the support of ASOEX (Chile), CAFI (Argentina), ABPM (Brazil), Hortgro (South Africa), APAL (Australia) and New Zealand Apples and Pears, and therefore provides consolidated data from the six leading Southern Hemisphere countries. WAPA’s Secretary General Philippe Binard commented on the usefulness of gathering the insights from these major producers: “Elaborating this collective data has previously proved a valuable exercise for the global apple and pear industry and a reliable source of information when the season progressively shifts from the Northern to the Southern Hemisphere”.
Regarding apples, the aggregate Southern Hemisphere 2021 crop forecast suggests an increase of 6 % (5.090.000 T) compared to last year (4.818.000 T), with increases in Australia, Brazil, and South Africa of 23 %, 20 % and 6 % respectively, a decrease in New Zealand of 5 %, and stable figures in Argentina and Chile. The aggregate increased by 2 % compared to the average of crops between 2018 and 2020. Chile remains the largest Southern Hemisphere apple producer in 2021 with 1.512 million T, with Brazil in second place (1.130 million T), followed by South Africa (1.013 million T), Argentina (617 million T), New Zealand (547 million T), and Australia (271 million T). Gala remains the main variety (39 %), followed by Fuji (14 %) and Red Delicious (13 %). Export figures are estimated to stabilise at 1.691.562 T, with stable figures for Chile (650.773 T), a 4 % increase for South Africa (476.000 T), and a 7 % decrease for New Zealand (372.000 T).
Regarding pears, the Southern Hemisphere growers predict a stabilisation of the crop at 1.346.000 T and an increase of 2 % compared to the overall average of years 2018-2020. The increase in South Africa, Australia, and Argentina of 3 %, 2 %, and 1 % respectively are expected to compensate for the 3 % and the 10 % decrease in Chile and New Zealand. As in previous years, Packham’s Triumph and Williams BC/Bartlett are the major varieties, with 36 % and 28 % respectively. Forecasted export figures for pears are reported to increase by 6 % compared to the previous year and reach 708.690 T, with a 12 % increase for Argentina (373.996 T), a 2 % increase for South Africa (214.361 T), and a 3 % decrease for Chile (108.315 T).
Commercial productive apple growing in a northern climate – terroir project in sub arctic Sweden well ahead of schedule
As 2021 rolls into the calendar the project “Commercial productive apple growing in a northern climate – innovation for new climate resilient agriculture in northern Europe”, a project to lay the foundation of a new apple growing region in Northern Europe and as a result, a new terroir in nordic wine and cider culture reaches some milestones and enters the next phase.
The project has been met with enthusiasm and strong response from a wide range of farmers across the region and the project is well ahead of the projected planting schedule.
The collaboration group comprised of academics, nurseries, professionals specialised in growing commercial crops in the north as well as wholesale and commercial apple growing has managed to secure trial grounds and, as part of the project’s commitment towards EIP-Agri also initiated the establishment of a comparative orchard in the south of Sweden using the hybrid planting system that the project is championing.
Project manager, Daniel Pacurar,
“The response has been overwhelming and we are in a situation where we could probably plant the entire scope of the project in its first year of establishment alone. This is very encouraging. On top of that we have a number of potential growers on a waiting list which means we now need to look at the possibilities of expanding the project both in terms of time as well as resources.”
“Commercial productive apple growing in a northern climate – innovation for new climate resilient agriculture in northern Europe” presently runs from 2020 to 2023, funded by EIP-agri, the European union fund for innovation and productivity within agriculture, in collaboration with a group of experts together with established farmers, budding cider producers and professional gardening businesses across the region who want to add, diversify or are looking to grow apples for wholesale or sales into beverage production.
Project owner is Brännland Cider, situated at latitude 63 on the Baltic seaboard, among the worlds most respected producers of ice cider.
About Brännland Cider Brännland Cider produces ice cider using 100% Swedish apples for a national and international market. The company’s first vintage, an ice cider produced in the Swedish county of Västerbotten, not far from the arctic circle, using Swedish apples in adherence to the denomination set in the country of origin of ice cider, Canada, was released in 2012.
Sponsored Post
The ideal climatic and agronomic conditions in the Trentino-South Tyrol region provide VOG Products with a clear mission in addition to high-quality raw goods in secure quantities: what began on the region’s fields continues in the fruit processing facilities.
Trentino-South Tyrol looks back on a long fruit-growing tradition. After all, the climate with 300 sunny days per year and cool nights is ideal – growing conditions that are naturally reflected in taste and aroma. It’s no coincidence that VOG Products was established there in 1967. The great importance of agriculture is generally acknowledged throughout the region. Dealing with land and its resources respectfully and sustainably has always been firmly embedded in the culture there. There are good reasons why Trentino-South Tyrol regularly ranks at the top in comparisons of quality of life across Italy.
The region’s apple farmers can rely on a unique centre of excellence: a network comprising cooperatives, consulting structures, and renowned research institutes such as the Laimburg Research Centre, the Free University of Bozen-Bolzano, and NOI Science and Technology Park supports them with advice and assistance.
Along the entire production chain – from qualified staff to state-of-the-art infrastructure –, nothing is left to chance. Each production step is structured and monitored. “That’s what is so special about this region,” affirmed Christoph Tappeiner, CEO of VOG Products. “It turns origin into a guarantee of security. We benefit from an ideal agronomic setting in which decades of experience are consciously combined with innovative approaches.”
This interplay ensures that technical aids and know-how are always at the cutting edge. For example, three-quarters of the areas under cultivation have frost-protection sprinklers, ensuring quantity security even in the event of freak weather.
The varietal strategies are another key indicator for innovation and advanced development. “On the one hand, if we think of Golden, the varieties are an expression of tradition. On the other hand, development takes place continuously in order to lift the region to a new level,” explained Tappeiner. New varieties such as Envy, Cosmic Crisp, Crimson Snow, Sweetango, Giga, Red Pop, Ambrosia, Enjoy, Morgana, Bonita and Tessa represent the new level. “This range of different varieties covers the entire spectrum from light to dark and sweet to sour.”
A total of 28,000 hectares of apple plantations make the Trentino-South Tyrol region Europe’s largest contiguous growing region. VOG Products processes and refines every fifth apple from the region.
“We know where the apples come from before they land in our safe, competent hands. Controlled, good raw goods are the indispensable basis for a safe, high-quality product,” said the director of VOG Products.
Today, the fruit processing company in the heart of the Dolomite Alps belongs to 18 cooperatives in South Tyrol and Trentino and 4 producer organisations with more than 13,000 members, most of which are small family operations that care for their apple orchards with love and devotion. A level of care that is decisive, particularly in the growing organic sector. By the way, South Tyrol is the only province outside of Germany with an active Bioland regional association.
“We put all our effort into continuing and supporting what began on the fields – thanks to processing that is monitored 24/7, innovative technologies, state-of-the-art methods of analysis and plants, and qualified staff,” said Tappeiner to summarise VOG Products’ mission.
Prognosfruit’s 2020 European apple and pear crop forecast revealed that most European countries are expecting an overall stable apple and pear crop for the coming season. On 6 August 2020, more than 150 international representatives from the apple and pear sector joined the Prognosfruit 2020 Online Conference, the first ever virtual version of the event in its 45 years to discuss the 2020 forecast.
During the conference, the World Apple and Pear Association (WAPA) released the 2020 European apple and pear crop estimate. In 2020, the apple production in the EU for the 21 top producing countries contributing to this report is estimated to be just slightly below last year’s result, with a 1 % decrease and a crop of 10.711,000 T. Overall, this year’s crop is estimated to be 4 % lower than the 3- year average. On the other hand, the EU pear crop for 2020 is estimated to increase by 12 % compared to last year to 2.199.000 T. However, a revision of some of the figures presented at Prognosfruit is to be expected in the upcoming weeks. WAPA will continue to monitor the developments of the Northern Hemisphere crop and will issue updates when appropriate.
The virtual conference featured a presentation of the forecast for apples and pears by WAPA Secretary General Philippe Binard, a market analysis by AMI Market Analyst Helwig Schwartau, an overview of the latest trends in processing by Austria Juice CEO Franz Ennser and for organic by Europäisches Bioobst-Forum President Fritz Prem, as well as two panel discussions for apples and pears respectively.
Earlier this year, the Prognosfruit 2020 organisers announced the cancellation of the event, scheduled to take place in Belgrade (Serbia), due to the uncertainties of the COVID-19 pandemic. However, due to popular demand the event was rescheduled as a a virtual conference. Belgrade will now host Prognosfruit in 2021 instead.
Over the years, Prognosfruit has become the leading annual meeting point for the European apple and pear sector. Each year the conference gathers around 300 leaders from the apple and pear sector in a different European country in early August. Prognosfruit is an opportunity not to be missed to debate the latest sector developments and be informed on the annual apple and pear crop forecast.
For the first time since the initiation of Prognosfruit in 1976, the organizers of the 2020 edition have had to take the difficult decision to regretfully cancel this year’s conference. Prognosfruit was scheduled to take place later this year in Belgrade (Serbia) from 5-7 August 2020.
The global COVID-19 pandemic has prevented Prognosfruit from being organized this year under normal conditions. So far, there is no indication when the current travel restrictions within the European Union and on the external borders of the European Union will be lifted. Furthermore, at the time of the conference some quarantine rules might still be in place as well as other restrictions on transport and social distancing.
It has been agreed with Serbia Does Apples, the local organizer of conference planned conference in 2020 in Belgrade, that Prognosfruit 2021 will take place in Serbia.
In the meantime and regarding the 2020 forecast, WAPA will release the apple and pear forecast as usual. The modalities of disclosing the 2020 forecast will be announced in July.
The World Apple and Pear Association (WAPA) held its Annual General Meeting on the last day of the Fruit Logistica fair in Berlin (Germany), 7 February 2020. Representatives of the key global apple and pear producing and exporting countries met to discuss the Southern Hemisphere production forecast, the final update of the Northern Hemisphere production forecast that was released in August 2019, and the season developments.
WAPA discussed and released the consolidated crop forecasts for the forthcoming southern hemisphere apple and pear seasons (see SH Statistics aggregate in email). Collected from industry associations in Argentina, Australia, Brazil, Chile, New Zealand and South Africa, the forecast showed that the 2020 apple and pear Southern Hemisphere crops are expected to reach 5.003.000 T and 1.276.000 T, respectively. For apples, this represents a small decrease of 1 % compared to the 2019 crop. Export is expected to remain stable at 1.725 million T. The pear crop is expected to decrease by 3 % compared to 2019. Export is expected to decrease by 2 % to 691.660 T. The Northern Hemisphere crop and stocks data were also updated. Overall, the forecasts continue to demonstrate the huge variation in crop sizes due to the consequences of climatic havocs impacting the production. Furthermore, the Eurasian apple growing developments and global reporting initiatives were discussed.
Other topics on the agenda were marketing, promotion and consumption trends, and research and innovation activities among the members. The discussion underlines the efforts of the sector to cope with the new market requirements and expectations to reduce pesticide dependency. It also focussed on the development of new sustainable strategies regarding water usage, biodiversity, carbon emissions, adapting packaging to the plastic debate and continuing to promote the health benefits of apples and pears to consumers around the world.
The global apple concentrate market witnessed substantial growth in the past few years, and this growth is expected to continue throughout the forecast period of 2019 – 2029. Towards the end of forecast period, the sales of apple concentrate will translate into revenues exceeding US$ 5 Bn, as per the projections of a new study.
The shelf life of apple concentrate ranges from months to several years, depending on the strength and type of concentrate, as compared to the significantly shorter shelf life of fresh juices. Thus, finished products such as apple juice, sparkling drinks, and soft drinks made from apple concentrate have a longer shelf life than those made from fresh fruit juices.
Longer shelf life of products made from apple concentrate reduces transportation costs and enables manufacturers to export their products and expand their geographical reach. It also allows manufacturers to offer specialized products for the military and astronauts. These products have a longer shelf life than the products made from apple concentrates for civilians.
Key takeaways – Apple concentrate market study
Liquid concentrates hold the largest share in the global apple concentrate market by form. Powdered concentrates are expected to witness a slower adoption, owing to its high cost of production.
China accounts for the largest share in the global apple concentrate market as it is the largest producer and exporter of apples and apple concentrate offerings in the global market.
The beverage industry accounts for the largest share among all segments by application in the apple concentrate market and is expected to grow at the fastest rate during the forecast period.
Manufacturers can gain significant profits from focusing on the B2C channel, which has a limited number of market players.
Apple concentrate market: Competitive landscape
Key players in the global apple concentrate market strive to increase their production capacity by focusing on acquisitions, mergers, and expansion of their own production units. Such investments are also helping manufacturers to expand their geographical reach and penetrate more markets across the globe. Manufacturers are also investing in product innovation and developments for cost-effective processing methods for production of apple concentrate.
For instance, In July 2015, Britvic PLC acquired Empresa Brasileira de Bebidas e Alimentos SA (“ebba”) with an investment of US$ 174.9 Mn.
These insights are based on a report on Apple Concentrate Market by Persistence Market Research.
Like apple. Says esarom, the Austrian producer of flavours and compounds and makes us curious to get to know more about the trendy taste for 2020.
esarom has created an extensive apple portfolio which goes beyond the actual fruit: On the one hand there is the delicate apple blossom, on the other hand the harvested and already processed apple in the form of cider, apple spirit, apple pie or baked apple.
There are flavours where the character of individual apple varieties like Gala, Golden Delicious or Granny Smith is in the foreground, but you can also enquire for profiles like juicy-sweet, crispy-fresh or sour-tangy.
It is astonishing how diverse in taste a fruit can be which has become for us an everyday product.
Originating from real fruit and apple juice of different apple varieties nature identical flavours have been created orientating on those taste profiles. The flavour profile depends on the wishes of the beverage producer and also includes natural flavours which are suitable for organic products.
Considering the current food trends esarom has been right to choose the apple as trendy fruit. The apple being at home in more than 100 countries of the world, the apple has been the cosmopolitan among fruits and at the same time almost everywhere a local fruit – thus the taste of the apple fits perfectly to concepts which focus on local fruits. Every child is familiar with the saying “an apple a day…” and it also reflects the healthy image of the apple. Consistent: products which focus on the trendy topic Health & Wellbeing and taste like apple. The taste of apple has been a timeless taste which has always been there and still is a top taste. Among the world-wide beverage launches of the last two years together with orange and lemon it has been among the top 3 flavours.*
The curious consumer who likes to try out new things – the trend scouts of Innova speak of Adventurous Consumer, top Trend Number One 2019 – would like to be surprised and rewards interesting concepts with a Like which combine familiar and popular aspects and are enriched by unexpected flavour notes.
The apple is a sociable fruit and goes well with many fruits like with the popular botanicals. This results in classical products with a trendy twist which have potential that they are liked by many – consumers and producers alike.
The esarom apple portfolio enables to offer with the fruit apple alone to offer a diversity of seasonal products for an entire year: in spring an energy drink with apple blossom awakens the spirits of life, a water-based apple drink with the taste of the variety Braeburn serves as a thirst quencher in the hot summer months. Autumn is the time of the cider – there are cider notes from sweet to tangy in an alcohol-free soft drink for the Young Urbans. When winter begins Hygge is the motto and baked apple is the taste of the season.
* Source Mintel GNPD
Absolut, Planet Earth’s Favorite Vodka, introduced Absolut Juice™ – the new must-sip spirit of the summer.
Made with superb Absolut Vodka and natural flavors from your favorite seasonal fruits – Absolut Juice™ offers a brand-new way to sip-with-a-spritz in two delicious favors, Strawberry and Apple. With no artificial flavors, five percent real fruit juice and 99 calories per serving1, Absolut Juice is perfect for mixing simple or craft-quality cocktails – like the summer-approved Absolut Juice & Club Soda with 20 % fewer calories than a glass of rosé2.
1 Per 1.5 Fl. oz. serving. Average Analysis: Calories 99k; Carbohydrates 3.5g; Protein and Fat 0g. 2 Absolut Juice Edition 1.5 Fl. Oz. Serving (with 3 Fl. Oz. Zero Calorie Soda Water): Calories 99; Carbs 3.5g; Protein and Fat 0g Vs. Rosé Wine 5 Fl. Oz. Serving (Per USDA Nutrient Database): Calories 126; Carbs 5.76g; Protein 0.6g; Fat 0g
Cloudy Apple Juice: Influence of Raw Material, Processing and Storage
Cloudy apple juice is one of the most popular juices consumed. As the nature and stability of the cloud particles are an important quality feature for the consumer this review considers the composition of those particles and the various factors that influence the cloudy nature of the juice which should help manufacturers obtain consistent appealing products. In order to maintain the natural reputation of juices with the use of additives to control cloud stability this document provides an important scientific reference for the physical steps that can be taken.
The 2019 European apple and pear crop forecast estimates that most European countries are expecting a rather low apple and pear crop for the coming season. On 8 August 2019, close to 300 representatives of the international apple and pear sector met at the Prognosfruit Conference in Alden Biesen, Belgium. During the conference, the 2019 European apple and pear crop estimate was released. This year, the apple production in the EU is set at 10.5 million T as a result of climatic events and the alternation of last year’s bumper crop. This is a decrease of 20 % compared to last year’s record high crop and of 8 % compared to the average crop of the three previous years. The pear crop is predicted at 2 million T, a decrease of 14 % compared to 2018. Nevertheless, comparisons with previous years need to be handled with much caution, given last two years’ exceptional variation.
Apart from crop alternation after a bumper, this year’s crop estimation has been influenced by several factors, including in particular a mild winter, a cold and wet May, late frost, a sunny and warm June, heat wave and drought in July, abrupt changes in temperature, and low blossoming. However, these events were scattered, and their impact differs significantly between regions. Additionally, for pear, the overall low figure is mainly due to a decrease in estimation of Italian pears which caused the overall forecast to be the second lowest of the decade. The drop was mainly the result of low blossoming, influenced by the high crop, heat of last season and rain.
A general comment for apple is that the crop in the Eastern part of the EU has been affected by the cold snap in May, with losses of 44 % of last year’s record high in Poland. In most apple producing countries, however, there were moderate decreases or stabilisation of the crop. France, Spain and Portugal are recording an increase of their crop. In terms of quality, there might be issues with sunburn and sizing. For pear, there are estimations of moderate to more serious decreases in all major pear producing countries, except for a small increase in Spain. Overall, there are still overhanging stocks on the market, but the late start of the season by up to two weeks might contribute to a better balance of the market.
The crop estimation needs to be held against a complex market situation, given the ongoing consequences of an increasingly more challenging global trading environment. Therefore, efforts to boost consumption need to be continued. WAPA will continue to monitor the developments of the Northern Hemisphere crop and will issue updates when appropriate.
Wonder Melon juice comes in two varieties
Kayco introduced Wonder Melon, a watermelon juice it said builds on consumer demand for the summer staple. Wonder Melon is made from 100 % organic cold-pressed juice with no added sugar, artificial ingredients or artificial colorings.
The healthy drink comes in two varieties. Watermelon Cucumber Basil is a concoction of real watermelon juice, lemon juice, apple juice, cucumber juice and basil, with only 80 calories per 8.45-ounce bottle. Watermelon Lemon Cayenne has real watermelon juice, lemon juice, apple juice and a dash of cayenne and just 100 calories per 8.45-ounce bottle.
Both juice varieties are Non-GMO Project Verified, Fair Trade Certified, certified USDA organic and certified OU kosher. The suggested retail price of the juice is $ 3.99 per 8.45-ounce bottle. Wonder Melon is available in the US in the refrigerator section at Shop-Rite, Fairway, Best Market and many independent grocers, and is also available through Amazon.
Artificial intelligence for the apple harvest
A world first goes into operation: The apple harvest has begun in New Zealand and the BayWa subsidiary T&G Global is using a commercial picking robot alongside human pickers for the first time. The robot was developed by the US start-up Abundant Robotics, in which the Munich-based Group acquired a stake in 2017. BayWa believes it is possible that apples from German orchards will be harvested with the help of artificial intelligence (AI) for the first time in approximately two years.
A lack of workers and increasing costs represent growing challenges, particularly in the speciality crops segment, which is heavily dependent on manual labour. “Without the limitations imposed by these external conditions, producers can use AI to increase productivity and thereby ensure that they remain sustainably competitive,” says Klaus Josef Lutz, Chief Executive Officer of BayWa AG. The use of robots to pick fruit from hard-to-reach parts of the tree also reduces the physical strain on employees. “We are investing in innovation and digitalisation to give fruit producers and downstream areas early access to such smart technologies – in New Zealand, Germany and other apple growing regions around the world.” If the external conditions, for example the way trees are planted and pruned in the growing region, are suitable, then such robots could also be used in Germany in approximately two years, says Lutz.
It took four years to develop the first commercial harvesting robot. In order to allow development throughout the year, the technology was tested and developed in the USA and New Zealand – in the latter case at orchards in the Hawkes Bay region owned by T&G Global. The successful use of the robots depended on the orchards being prepared accordingly, through higher density planting and special pruning measures. “The robot’s requirements are very complex,” says Dan Steere, CEO of Abundant Robotics. “The AI has to visually recognise fruit that is ripe for picking, pick it without damaging it, and navigate the orchard safely.”
Abundant Robotics will analyse the experience and data of using the picking robot during the current harvest season in New Zealand and use the information to help build the next generation of robots. T&G Global expects to phase in the use of robots over time as the technology develops and orchard planting systems are available to use more harvesting robots of this type at its orchards.
Odwalla is bringing a smooth, tasty twist to the kombucha craze.
Odwalla Smoobucha, which hits stores in the U.S. after a buzzed-about unveiling at Natural Products Expo West tradeshow in Anaheim, Calif., blends the great taste and texture of fruit smoothies with the boldness of pasteurized kombucha.
Three flavors – Citrus & Guava, Berry & Ginger and Apple & Greens – offer a unique mashup of flavor and function, with 40 percent less sugar and fewer calories than leading smoothies. The cleverly named beverage also includes 500 million colony-forming units of “good” bacteria, an excellent source of fiber that helps support digestive health and delivers 100 % daily value of antioxidant Vitamin C. Odwalla Smoobucha, offered in 15.2-oz. bottles, can be enjoyed as a nutritious, on-the-go snack.
Odwalla also is introducing two limited-edition flavors inspired by the vibrant essence of spring. Hot Tropics and Mint to Be Berry offer a refreshing blend of 100 % juice, coconut water and trendy botanical ingredients such as jalapeño and mint.
RUSSIAN APPLE is a business event of a closed format, consisting of a Regional Forum and Technological Exhibition dedicated to industrial gardening in the South of Russia as well as two days of onsite visits to the most promising orchards in the region. This event involves key decision-makers in the development of the industry, top management of various companies, directors and divisional managers, government officials, banks and investors.
The forum consists of strategic sessions to discuss the most important issues of the industry, such as:
Prospects for gardening in Russia and development strategy;
Investment potential of the industry;
The development of nurseries in Russia;
Storage and recycling issues;
Internal sales;
Other important issues for the industry.
During the Forum, a specialized exhibition of equipment and technologies for industrial gardening is held where service companies can talk about their products with their potential customers. It is a unique opportunity for companies that provide products or services for industrial gardening to make new business contacts with their direct consumer.
Advantages of the event:
Full view of what is happening in the industry from experts and market professionals;
Onsite visits allow to make new business contacts and partnerships, exchange of experience with leading industry enterprises and agreements on new contracts;
Informal communication during a gala dinner or cocktail reception with colleagues and potential customers.
The RUSSIAN APPLE Forum is dedicated to the orchards of the Southern Region of Russia, with the presentation of 50+ investment horticultural projects, with 4 strategic sessions on top industry issues, with 20+ reports from leading industry experts, and 2 days of onsite visits to 4 most promising orchards in Krasnodar and Stavropol regions.
According to tradition, the World Apple and Pear Association (WAPA) held its Annual General Meeting on the last day of the Fruit Logistica fair in Berlin, 8 February 2019. Representatives of the key global apple and pear producing and exporting countries met to discuss the Southern Hemisphere production forecast, the final update of the Northern Hemisphere production forecast that was released in August 2018, and the season developments.
WAPA discussed and released the consolidated crop forecasts for the forthcoming southern hemisphere apple and pear seasons (see tables in annex). Collected from industry associations in Argentina, Australia, Brazil, Chile, New Zealand and South Africa, the forecast showed that the 2019 apple and pear Southern Hemisphere crops are expected to reach 5.261.000 T and 1.327.000 T, respectively. For apples, this represents an increase of 2 % compared to the 2018 crop. Export is expected to remain stable at 1.738 million T. The pear crop is expected to increase by 2 % compared to 2018. Export is expected to remain stable at 712.154 T.
Other topics on the agenda were marketing, promotion and consumption trends, research and innovation activities among the members, and global initiatives to preserve the biodiversity of the many apple varieties.
Finally, WAPA elected a new president, Nicholas Dicey from HortGro, South Africa, formerly WAPA’s vice-president. As new vice-president, Dominik Wozniak from the Polish Society for Promotion of Dwarf Fruit Orchards was elected. The WAPA secretariat and members are looking forward to continuing the good trends in the coming years with its new presidency and thanked Todd Fryhover from Washington Apple Commission for his time and efforts as WAPA’s vice- president and president over the last four years.
The calamondin is one of the most exciting new discoveries that tropextrakt has in store for its customers in 2019. Although it sounds like an exotic, unknown fruit right now, it has the potential to start a new taste trend in foods and beverages that can already be seen in the USA, for example. The calamondin, with its scientific name of “Citrofortunella microcarpa”, conceals powerful potential under its delicate peel with a great variety of flavours: sweet-sour and refreshing, it is reminiscent of mandarin orange, bitter orange, lime and pink grapefruit.
A wide variety of flavours for the food and beverage industry
“The unique flavour of the calamondin is perfect for exotic taste experiences and can make a subtle difference in many foods and beverages”, explains Ingo Kniepert, Managing Director of tropextrakt. “The calamondin, for example, corresponds perfectly with familiar ingredients like orange juice or vanilla.” The refreshing and sweet-sour nuances also develop very well in combination with grapefruit in soft drinks, alcoholic and non-alcoholic beers and many other drinks, including milkshakes. The juice is also suitable for fruity blends in dairy products, ice cream, marmalades, jams, fruit sauces and sweets. Its taste components also come into their own in dressings, chutneys and desserts. The calamondin harmonises well with apple, mirabelle and blackcurrant, and herbs and spices including cinnamon, peppermint and vanilla. Tropextrakt has tested these and other combinations in its own application lab, where special applications for customers in the food and beverage industry can be developed on request.
Year-round harvest – transparent production
The calamondin, a particularly small type of citrus fruit, is a hybrid between the mandarin orange and the oval kumquat. Externally, it resembles a lime, but is much smaller. Unlike other citrus fruits, the calamondin has a thin, delicate peel, which is why the fruit has to be cut from the tree by hand. tropextrakt obtains the unadulterated calamondin juice from Vietnam, where the fruits grow, are harvested and processed into pure calamondin juice in NFC quality all year round. “It’s very important to us that our products are left in their natural state, thus complying with the Clean Label standard”, says Kniepert. tropextrakt imports its raw materials from the producers themselves in order to be able to influence the corresponding quality and hygiene standards on site. Every batch can be traced back directly to one of the 500 family businesses with calamondin plantations. Additionally, the producer guarantees the fruit will be processed in accordance with ISO 2000 and the BRC Food and HACCP standards. Both the Vietnamese producer and tropextrakt are Sedex-certified and have made a commitment to sustainable supply chains. In doing so, tropextrakt also makes a contribution to the small plantations in Vietnam, where calamondin cultivation with controlled labour conditions helps in the fight against poverty.
Revolution Brands LLC announced it had begun accepting wholesale pre-orders for Slice – a new sparkling water flavoured only with USDA-certified organic fruit juices, organic flavors and carbonated water.
Intellectual property attorney Joseph C. Gioconda of the Gioconda Law Group PLLC represented New Slice Ventures in acquiring the federally registered trademark rights to the Slice brand. Spiral Sun Ventures, a seed capital fund that invests in early-stage companies that create better-for-you consumer products, has invested in New Slice Ventures.
Slice is now available in four flavours in 12-ounce cans: Raspberry Grapefruit, Blackberry, Mango Pineapple and Apple Cranberry. Slice will be sold by the 4-pack, but is also available in single serve cans.
Slice has no added sugar, no artificial sweeteners, no artificial colors or caffeine. Slice is only 25 calories per can which is up to 80% fewer calories than most regular cans of soda.
Mark Thomann, CEO of New Slice Ventures LLC, which now owns the Slice trademarks in the United States, said: “We are excited about the launch of Slice. Slice is a great brand and one that can connect with a new generation of consumers who want something a little healthier than soda, but just as delicious.”
Glenn Backus, a former executive with H-E-B, Trader Joe’s and Supervalu is with Revolution Brands, which handled the creation and launch of the new Slice. “We worked very hard to create an organic sparkling water that tastes amazing and has a sweetness much closer to soda than any other sparkling water on the market. Customers have asked for a healthier alternative to their usual soda, but traditional sparkling water brands lack the flavour they crave. So, we created the new Slice. Only 25 calories per can with a refreshing sweetness that everyone will love.”
Patented natural process converts sugar to fibers in just one-step
Better Juice Ltd. has developed innovative technology to reduce the load of simple sugars in orange juice. The patent-pending enzymatic technology uses all-natural ingredients to convert monosaccharides and disaccharides (fructose, glucose, and sucrose) into prebiotic and other non-digestible fibers and sugars, while keeping the juicy flavor of the beverage.
Popular juices, such as orange juice and apple juice, have nearly 1 oz. (25 g) of sugar per 1-cup serving (250 ml). Although juice contains the vitamins and minerals you’d find in fresh produce, it’s devoid of most of the natural dietary fiber as an outcome of traditional methods of juicing. In addition to its intrinsic health benefits, fiber also adds to the feeling of fullness.
Better Juice’s process harnesses a natural enzymatic activity in non-GMO microorganisms to convert a portion of the simple fructose, glucose, and sucrose sugars into fibers and other non-digestible natural sugars. The process works on all types of sugars. Yet the process preserves the great flavor and the full complement of vitamins and other nutrients inherent in the fruits. The technology was developed in collaboration with Hebrew University in Rehovot, Israel.
“This natural a non fermentative process occurs without adding or removing ingredients,” says Eran Blachinsky, PhD, Founder and CEO of Better Juice. “It also will not alter the flavor or aroma of the juice.” Better Juice uses an advanced solution that involves just one short and simple pass-through step in the juice-making process, allowing the product to be marketed at a price point comparable to other premium juice products.
”While the process does slightly reduce the sweetness of the juice,” explains Blachinsky, “It actually brings out more of the fruit flavor, making for a better-tasting juice product overall.”
Better Juice conducted several trials with different beverage companies and succeeded in reducing sugars in orange juice from 30 %, up to 80 %. The start-up can now provide proof of concept for orange juice.
Mono-and disaccharides – often called “simple sugars” – are easy for the body to digest and thus quickly metabolized. If the energy they provide can’t be used, it is converted to fat and stored. But when these individual sugar molecules link up, they become prebiotic fibers that are non-digestible. The shorter of these fibers, called oliggosaccharides, are still sweet yet have been shown to bestow a number of health benefits, from protecting against disease to helping manage weight. There are other natural monosaccharides that are not easily digested. These sugars have no glycemic index and low caloric values.
“Consumers, especially children, enjoy drinking natural juices but are not always aware of the less nutritious aspects of juice,” notes Blachinsky. “They want the whole package — great flavor, health, and natural ingredients, including the fibers that are essential part of fruits.”
The company will market an advanced device with the unique technology to fruit juice producers and, eventually, to cafés and restaurants.