The global NFC (not from concentrate) juice market is experiencing significant changes in consumer preferences, with a strong shift towards healthier and more natural beverage options. This trend is driving notable advancements in the food and beverage industry as consumers seek out less processed and more wholesome juice choices.

The global NFC juice market value is estimated to rise from USD 2.6 billion in 2023 to USD 3.8 billion by 2033. Over the assessment period, global sales of NFC juices are predicted to increase at a CAGR of 8.2 %. Demand in the market is expected to remain high for organic NFC juices. This is due to rising end-user preference for natural and organic fruits and juices. The target segment is projected to hold a market share of 58.1 % during the forecast period.

The NFC juice market is set to witness a robust growth trajectory during the forecast period. This is due to increasing consumer demand for healthy and sustainable food options. Today, consumers are willing to pay a premium for NFC juices. This is because they perceive them as healthier, and more nutritious than traditional juices made from concentrates or other processed sources.

NFC juices are often seen as a way to support local farmers and reduce carbon footprints, as they require less transportation and storage than imported concentrate products. This is also encouraging their adoption and fueling market demand. In a new development that is sure to shake up the beverage industry, the NFC (Not from Concentrates) juice market is poised to redefine consumer expectations when it comes to fruit juice. This innovative approach to juice production promises a fresh, unadulterated taste experience that rejuvenates the market.

Consumers are increasingly seeking authenticity and transparency in their food and beverage choices, and the NFC Juice market is perfectly poised to meet these demands. NFC juices offer a purer and more wholesome alternative to traditional juices which are often made from concentrate and mixed with additives. Companies are diversifying their product lines to meet changing consumer preferences and cater to different tastes and dietary needs. For example, some companies now offer functional NFC juices fortified with probiotics, protein, or fiber, while others offer lower sugar or low-acid varieties.

Certain NFC juice brands are also prioritising sustainability by sourcing fruits from local, eco-friendly farms and using environmentally responsible packaging. This is anticipated to bode well for the market.

Key takeaways from the NFC Juice Market Report:

• The global NFC juice market is expected to reach USD 3.8 billion by 2033.
• Global demand for NFC juices is likely to soar at 8.2 % CAGR over the forecast period.
• Based on product type, the fresh fruit NFC juices segment is estimated to reach a valuation of USD 577.5 million by 2033.
• By product claim, the organic segment is expected to hold a market share of 58.1 % during the projection period.
• The United States market is expected to register a CAGR of 5.0 % through 2033.
• Germany NFC juice industry is projected to thrive at 10.0 % CAGR during the forecast period.

“The global NFC (not from concentrate) juice market is witnessing a refreshing trend towards pure, unadulterated juice options. Consumers now seek transparency, traceability, and a connection to the source of their beverages. This market’s commitment to natural flavours and sustainability aligns perfectly with evolving consumer preferences for healthier, more authentic choices. It’s a positive shift that reflects the growing demand for genuine and eco-conscious products, Nandini Roy Choudhury, Client Partner at Future Market Insights”

Please find more information under https://www.futuremarketinsights.com/reports/sample/rep-gb-18027

Import Promotion Desk (IPD) presents special sweeteners and a wide variety of dried fruits from developing and emerging countries

Sweet treats are on offer at the Import Promotion Desk (IPD) stand: Arenga palm sugar and coconut blossom sugar from Indonesia and Sri Lanka as well as date syrup and sugar from Jordan and Tunisia. At Anuga, which takes place from 7 to 11 October in Cologne, Germany, IPD will also present a wide variety of dried fruits, purees and fruit chunks. Producers from Egypt, Tunisia, Colombia, Sri Lanka and Uzbekistan will bring this fruity sweetness to Cologne. All in all, the import promotion initiative, a project of the German Federal Ministry for Economic Cooperation and Development (BMZ), is presenting over 40 companies from 13 developing and emerging countries at Anuga in Hall 4.1, booth C91. The screened producers have a very diverse range of natural ingredients in their luggage.

Sugar from flower nectar of the coconut and Arenga palm tree

An exclusive sweetness is extracted from flower nectar of the coconut palm and the Arenga palm, which is processed into sugar without the addition of additives. Both types of sugar have a malty, caramel-like aroma and are less sweet than household sugar. The producers from Sri Lanka and Indonesia offer their sugar varieties in organic quality. Moreover, the products are HACCP and ISO 22000 certified. Besides granulated sugar, the companies also have syrup and block sugar in their product range. Exhibitors from Tunisia and Jordan process dates into syrup and sugar. The sweeteners have significantly fewer calories than household sugar. Syrup and sugar consist mainly of fructose and retain the typical date flavour. The producers also offer a wide range of date products – such as date coffee and date ketchup! The companies are HACCP, ISO or FSCC 22000 certified.

Sweetness from special fruit variations

A wide range of processed fruits will be presented by the IPD companies at Anuga this year. Freeze-dried strawberries, raspberries, blackberries and currants come from Uzbekistan. An Egyptian company is using the freeze-drying process for strawberries, mangoes, citrus fruits and pineapples. Dried mangoes and pineapples come from Ghana. Tunisian producers offer dates and various types of figs. An IPD company from Sri Lanka provides special sweetness: it produces dried jackfruit. And a Colombian company presents juicy pieces of mangoes, papaya, pineapple, bananas and passion fruit and frozen fruit purees.

In addition, the IPD will be presenting carefully selected suppliers of these products at Anuga Cologne in Hall 4.1, booth C91: Spices, such as cinnamon, ginger, chili or vanilla beans, as well as a wide variety of nuts, oil seeds or oils such as argan, avocado or coconut oil.

The value of the sports nutrition market is set to grow by around 8 % per year to reach over US$17bn globally in 2021, according to Innova Market Insights’ forecasts. The mainstreaming of the market has led to a surge in interest in plant-based alternatives with the traditional dominance of whey and other dairy proteins now being challenged. In fact, over 40 % growth has been reported in new sports nutrition launches with a plant-based claim (Global, 2014-2018).

Vegan-friendly positionings were used for 6 % of global food and beverage launches recorded by Innova Market Insights in 2018, however, this rises to 14 % for sports nutrition. RTD sports drinks have an even higher level of prevalence for these positionings at 18 %.

Some of the fastest-growing plant-based proteins include soy protein isolate, pea protein, and rice protein. Moving beyond the protein arena there is also increasing use of other plant-based ingredients in sports nutrition NPD. This is led by nuts and seeds, many of which already carry an inherently healthy and nutritious image. In Europe, for example, sports nutrition launches with nuts and seeds had a CAGR of 23 % over the 2014 to 2018 period, with 2018 activity led by almonds, peanuts, and sunflower seeds.

More specialist vegan sports nutrition ranges are starting to appear, while more mainstream companies and brands are greening up their portfolios to attract those increasingly wanting to add more plant-based options to their diets.

As demand for sports nutrition products continues to soar globally, the market has become increasingly mainstream. The concept of active nutrition is developing more widely as interest spreads beyond the traditional core base of bodybuilders, endurance athletes and high- level sportsmen. The focus is increasingly shifting towards everyday health and fitness as a lifestyle choice.

Innova Market Insights data also indicates that global launch activity in sports nutrition has risen particularly strongly over the past three years, reflecting this broadening out of appeal.
Sports nutrition has always had a strong focus on protein content and this has probably grown even stronger as interest has spread into the mainstream food and beverage market. “One of the most interesting developments in protein use in recent years,” according to Lu Ann Williams, Director of Innovation at Innova Market Insights, “has been the move to alternative protein sources, with the traditional dominance of whey and other dairy proteins now being challenged by plant-based products.”

In general, the sports nutrition sector continues to develop and diversify, particularly in terms of target market, with an increasingly wide range of consumers now in its sights, including those interested in different sports, exercise regimes and levels of activity. Growing consumer interest in health, sustainability, and ethics have made plant- derived ingredients and products more popular in sports nutrition in line with the food and drinks market as a whole.

The arrival of alternatives for almost everything in food and beverages has been driven by a number of factors, but health remains the leading reason. According to Innova Market Insights, 1 in 2 US consumers report that health is a reason for buying alternatives to meat or dairy, compared with 36 % who cite variety in their diets, 18 % who are interested in novelty and 17 % in sustainability.

Alternatives to All is one of Innova Market Insights’ Top Trends for 2019, reflecting the rise of replacement foods and ingredients. Dairy alternatives have benefited particularly from this, with 18 % average annual growth in food and beverage dairy free launches (Global, CAGR 2014-2018). Lu Ann Williams, Director of Innovation at Innova Market Insights reports, “More consumers are adopting vegan or lactose free diets, while others are turning to plant-based foods for other perceived health benefits. In the western world, in particular, the market is evolving rapidly and has diversified beyond dairy alternative drinks to include alternatives to yogurt, cheese and ice cream, while at the same time, the range of ingredients used to replace milk continues to expand and advance.”

NPD in dairy alternatives has been increasing across the board, with double-digit CAGRs in launch numbers between 2013 and 2018. The market was largely pioneered by and continues to be led by beverages, with dairy alternative drinks accounting for over 7.6 % of global dairy launches recorded by Innova Market Insights in 2018. Spoonable non-dairy yogurt has also seen strongly rising levels of interest, but from a smaller base, taking its share of dairy launches from less than 0.5 % in 2012 to 1.7 % in 2018.

In the move to offer something new, an increasing variety of non-soy plant-based ingredients are appearing, including cereals such as rice, oats, and barley. We are also seeing an increase in nuts, such as almonds, hazelnuts, cashews, walnuts, and macadamias, as well as coconut and more unusual options such as lupin, hemp, and flaxseed.

Dairy alternatives are thriving across North America and Western Europe but positioning and formulation choices can vary from country to country and national knowledge remains vital to development. For example, some countries are increasingly influenced by a rise in veganism, while others are still driven primarily by lactose concerns.

Williams concludes, “Product choice has never been so diverse and innovators are continuing to deliver more complex, convenient and indulgent options. Key opportunities include the use of a wider range of plant-based ingredients, greater segmentation with the more mainstream, and the development of more indulgent options, while one of the key challenges may be improving sustainability credentials in some instances”.

100 % of Coca-Cola Amatil packaging to be recyclable by 2025, including bottles, cans, plastic wrap, glass and cardboard

Australian beverages manufacturer Coca-Cola Amatil announced a commitment for 100 per cent of its Australian packaging to be recyclable by 2025, including all bottles, cans, plastic wrap, glass and cardboard. The company will also work towards phasing out unnecessary single-use packaging through improved design, innovation or the use of recycled alternatives.
Group Managing Director Alison Watkins said the commitments were part of the National Packaging Targets announced by Federal Environment Minister, the Hon Melissa Price MP.

“As a beverages manufacturer, we’re serious about playing our part in addressing recycling,” Ms Watkins said.

“We’ve heard the community message loud and clear – that unnecessary packaging is unacceptable and we all need to work together to reduce the amount entering litter streams, the environment and the oceans.

“The National Packaging Targets aim to make a substantive improvement in packaging waste reduction, which is why we’re proud to be a founding supporter and to champion their implementation by industry.”

Australia’s 2025 National Packaging Targets are:

• 100 % of all Australia’s packaging will be reusable, recyclable or compostable by 2025 or earlier
• 70 % of Australia’s plastic packaging will be recycled or composted by 2025
• 30 % average recycled content will be included across all packaging by 2025
• Problematic and unnecessary single-use plastic packaging will be phased out through design, innovation or introduction of alternatives

Earlier this year the Mount Franklin 600 ml bottle was launched using 100 % recycled content, with trials under way on reaching an average 50 per cent recycled content across the Australian portfolio by 2020.

Ms Watkins said the Targets were in addition to existing commitments on plastics and packaging reduction, including the aspiration of “World Without Waste” – a Coca-Cola Company goal to collect and recycle one bottle or can for every one produced, worldwide, by 2030.

Amatil and brand partner and shareholder The Coca-Cola Company is also developing sustainable packaging goals to increase the recycled content in plastic bottles and support recycling collection in Australia. Recognising the threat of marine plastic litter, The Coca-Cola Company this week joined governments and industry leaders to sign onto the Ocean Plastics Charter. Originally adopted at the 2018 G7 Summit, the Ocean Plastics Charter calls on governments, industry and the public to rethink their relationship with plastics.