Named “SipScape”, the platform offers insights into the alcohol-adjacent space, with new personas showcasing the evolving beverage consumer landscape

IFF, a global leader in food, beverage, health and wellness, has unveiled SipScape, a new platform designed to inspire innovation across the rapidly evolving adult beverage landscape. It offers actionable insights and trends, including product design, flavour modulation and sweetness reduction in no-and low-alcohol beverages. The platform also highlights IFF’s expertise in incorporating botanicals, natural colours and other functional additions based on current trends and market demands.

“Understanding how and why people drink today is essential to staying ahead,” said Fernanda De Paula, vice president of global beverages category for IFF Taste. “Consumers are looking for more than a buzz, and drinks are no longer defined solely by their alcohol content. The most successful new products are those that reflect people’s values, fulfill specific occasions and genuinely resonate with their needs. When done right, beverages can turn fleeting moments into joyful and meaningful experiences. SipScape is a vibrant virtual social scene, where brands can meet today’s beverage consumers, learn more about their preferences and uncover exciting innovation opportunities.”

Visitors to SipScape will benefit from deep explorations fueled by PANOPTIC, IFF’s proprietary trend and foresight capability. PANOPTIC has decoded cultural and consumer drivers, providing new insights into current shifts in the beverage market – such as the rise of conscious consumption and moderation among younger consumers. SipScape introduces five new consumer personas, each paired with distinctive concepts that reflect their unique preferences and motivations.

Meet two of the Sipscape’s Resident Sippers:

Eternal Explorer, Eva

Eternal Explorers, like Eva, are “rebels with a cause,” driven by a desire to create positive impact. Progressive and globally minded – similar to some members of Generation X and baby boomers – they have the means and mindset to support ethical brands through conscious choices.

Go-to concepts for Eternal Explorers include:

• Once Upon Oaxaca Cocktail – a 5 % ABV cocktail featuring Mexican flavours like mezcal and palo santo.
• Mango Sticky Rice Flavoured RTD Green Tea – a refreshing green tea packed with vitamins, immune support and natural energy.

Good-Time Guru, Gemma

Rebellious and disruptive, Good-Time Gurus are drawn to brands that not only understand their priorities but also celebrate them. Often Generation Alpha and Generation Z consumers, they value sensorial escapism, experimentation and personalisation.

Go-to concepts for Good-Time Gurus include:

• Hopped Pineapple Lemonade – an 8 % ABV beverage that fuses tropical fruit with the crisp bite of hops.
• Dragon’s Zen Sparkling Energy Drink – a zero-alcohol sparkling energy drink with balanced sweetness and a sophisticated flavour profile.

Explore SipScape: https://iffapps.com/sipscape/

One of the fastest-growing sparkling water brands in the US creates the perfect Spiked Lemonade – without the added sugar or synthetic sweeteners.

Spindrift launched Spiked Strawberry Lemonade – the 21+ adult version of their fan-favourite sparkling lemonade. Spindrift Spiked is made with real fruit – and no synthetic sweeteners or additives – Spiked Strawberry Lemonade guarantees all the nostalgia of your favourite lemonade without any of the added sugar.

“Sparkling water at its core is unsweetened, clean, refreshing, and easy to understand. Hard seltzer and hard lemonade have migrated away from the promise of sparkling water and become sugary and artificial-tasting,” said Bill Creelman, CEO and founder of Spindrift. “With the launch of Spiked Strawberry Lemonade, Spindrift is doubling down on our belief that Hard Sparkling Water should be delicious without the added sugar.”

Each can is filled with real, juicy, jammy strawberries, a hint of lemon and lime juice, sparkling water, and alcohol from fermented cane sugar. Whether straight from the can or poured into a cold glass, for deliciousness that you can taste, Spiked Strawberry Lemonade is the perfect beverage to kick off the warmer weather.

With a superior, clean alcoholic base, Spiked Strawberry Lemonade has only 85 calories per can and is the perfect option for those looking for a cocktail that’s packed with flavour and an intentionally low ABV – 4 %. Like the rest of Spindrift’s Spiked line, Spiked Strawberry Lemonade uses a 10-day fermentation process to maximise ABV without additives and an ultra-filtration process that purifies at the molecular level.

Spindrift Spiked Strawberry Lemonade will first be available in late April in both an 8-pack, and within Spindrift’s Staycation 12-pack along with Pineapple, Mango, and Lime in select markets in 21 states in the US. Spindrift donates 1 % of its Spiked sales as part of its commitment to 1 % For The Planet.