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The global Probiotics Market value is projected to surpass USD $3.5 billion by 2026, according to a new research report by Global Market Insights, Inc. Changing consumer perception towards easily digestible food and beverages and the rising awareness of the potential benefits of probiotic-enhanced supplements may boost market share.

Increasing probiotics industry demand for high-quality food additives, owing to the changing perception towards overall wellness and rising disposable income, may boost market share. Probiotics-strain-enhanced additives are widely used to improve the nutritional profile of non-dairy, meat, and baked preparations, owing to their rich concentration of antioxidants and vital amino acids, which are likely to encourage market demand. Consumers are shifting towards alternate versions of their favorite snacks, which are fortified by probiotic strains, as they aid in healthy digestion, which may augment market share.

A rising prevalence of poor diets, an increasing elderly population with reduced nutritional uptake capability, and growing health awareness may promote the growth of the probiotics market for food supplement applications. Food supplements offer various advantages, such as offering multiple bacterial strains in a potent dose, correcting bacterial concentrations in the digestive tract, and alleviating abdominal discomfort which should boost market demand.  Moreover, they boost the immune system and prevent bacterial and fungal infections by resisting against airborne pathogens, which is likely to boost market share.

Some major findings of the probiotics market report include:

  • The demand for probiotics is increasing due to their benefits, such as their immune system strengthening nature and for the regulation of insulin and bile
  • Rising market demand for high-quality dietary additives in Europe due to a rising geriatric population and increasing awareness towards the potential benefits of probiotics strain-induced diets.
  • Changing perceptions towards animal rights and increasing demand for high-quality animal derivative products, such as eggs, meat, and milk in Asia-Pacific is expected to open new avenues for probiotics industry expansion.
  • Some of the major players operating in the probiotics market include Arla Foods, BioGaia AB, DuPont Danisco, Danone, I- Health, Nestle, and Nebraska Cultures
  • Companies are investing in R&D to develop hybrid varieties of strains to counter side effects and diversify product portfolio, which is likely to foster industry growth

Supportive government regulations in Europe and North America towards the use of probiotic strains in the food and beverage market and in animal feed may boost market share. Manufacturers are expanding product portfolios and diversifying segments by introducing probiotics enhanced alternatives, which may boost industry growth.

Browse key industry insights spread across 310 pages with 363 market data tables and 51 figures and charts from the report, “Probiotics Market Share By Ingredients (Lactobacilli, Bifidobacterium, Streptococcus, Bacillus), By End-Use (Human, Animal), By Application (Food and Beverages {Dairy Products, Non-Dairy Products, Cereals, Baked Food, Fermented Meat Products, Dry Food}, Dietary Supplements {Food, Nutritional, Specialty Nutrients, Infant Formula}, Animal Feed), Industry Analysis Report, Regional Outlook, Application Potential, Price Trends, Competitive Market Share & Forecast, 2019 -2026,” in detail along, with the table of contents:

Dr Matthias Moser takes over management of all companies and brands of the Food Ingredients Division

Lennart Kutschinski will accompany the Group in the future as a consultant

The Stern-Wywiol Gruppe is taking the next step in its coporate orientation and the brand focus strategy 2020 and is reorganising its tasks within the management board. With effect from 1 October 2019, all companies and brands of the Food Ingredients Division will be brought together in the management board under Dr Matthias Moser, who already heads the companies Hydrosol, SternEnzym, OlbrichtArom and hs Additives. In this connection, Lennart Kutschinski is leaving the management board of the Stern-Wywiol Gruppe and the divisional management of the brands Mühlenchemie, SternVitamin and DeutscheBack.

Lennart Kutschinski will accompany Stern-Wywiol Gruppe in the future as a consultant on issues affecting the entire group of companies, including the expansion in particular. From January 2020 on, Hendrik Begemann will take over Lennart Kutschinski’s tasks at Mühlenchemie as the new Global Head of Business Unit. Hendrik Begemann is currently Managing Director of the Mexican foreign branch Stern Ingredients Mexico.

“With this new structure, the Stern-Wywiol Gruppe is ideally equipped to continue its story of growth,” emphasizes CEO Torsten Wywiol, “The company and the owner family Wywiol are personally grateful to Lennart Kutschinski for the services he has rendered nationally and internationally over the past 25 years in expanding the Stern-Wywiol Gruppe. We appreciate him enormously, both as a colleague and as a person, and we are very pleased that he will still be at our side in the future. Matthias Moser, an experienced manager from our own group, takes over the operative responsibility for our Food Ingredients companies. As Managing Director, he recently successfully developed several units and was instrumental in expanding our market position,” says Torsten Wywiol.

Clean and clear labeling concerns are now well established in the food and beverage industry, having featured as a key and running theme through all Innova Market Insights’ Top Trends forecasts in recent years. More than ten years ago ‘Go Natural’ led the Company’s annual top trends listing and since then clean label claims have developed and featured each year in different forms, increasingly weaving throughout the entire trends listings until they are now regarded as a given.

The term ‘clear labeling,’ which Innova Market Insights coined for its 2015 trends listing, has now fully entered industry parlance, being used in several company marketing campaigns, with new commitments on a clean or clear platform regularly.

Its increasingly mainstream status is illustrated in the fact that nearly 28 % of global food and beverage launches recorded by Innova Market Insights in 2018 used one or more clean label claims (natural, organic, no additives/preservatives and GMO-free), rising to nearly 39 % in the US.

There have also been associated rises in interest in related clean label areas such as vegan-friendly, raw and paleo diets, and also in the focus on minimal processing, including the use of techniques such as cold-pressing and high-pressure treatment. This is running alongside increasingly wide ethical concerns, including fair trade and sustainability, packaging, the environment, and animal welfare.

No additives/preservatives claims continue to feature most strongly, used for just over 15 % of global launches in 2018, rising to over 20 % in the US. The US generally sees higher levels of use of all types of clean label positionings and is also particularly notable for the strong position of GMO-free labeling. This featured on 17.8 % of launches, compared with under 6 % globally and was also the number two clean label claim in the US overall, well ahead of both organic on just over 13 % and natural on just over 8 %.

Flavor is still the number one factor influencing purchasing decisions, reports Lu Ann Williams, Director of Innovation at Innova Market Insights. “But it is clear that in recent years, the clean label trend has broadened out into a wider movement, focusing on an increasingly mindful consumer trying to make responsible food choices that are not only tasty and healthy but also sustainable and ethical.”

While interest in clean label has kept organic and GMO free claims in the spotlight in many countries, rising levels of competition mean that product offerings have had to become much more sophisticated, focusing more on value-added products and combining both specialist organic brands and organic and GMO free variants in existing conventional ranges.

Organic or GMO claims alone may not now be enough and companies are focusing on additional benefits including other related clean-label areas such as vegan-friendly, raw, and paleo diets, as well as local ingredients and sourcing, minimal processing and unusual and premium-style recipes and flavors, including the use of seasonal and limited editions.

GNT Group’s Guide to Global Consumer Demands attests importance of natural colours for future-proof products

Supermarkets today are full of products claiming to be natural: The food and beverage industry is responding to the massive global trend towards a healthier lifestyle. However, 45 percent of consumers are suspicious when they see claims of naturalness on product labels. To support manufacturers in understanding what consumers really want and perceive to be credibly natural, the GNT Group, leading global provider of Colouring Foods, and market research institute TNS surveyed some 5,000 people around the world. A comprehensive summary of the results, GNT’s Guide to Global Consumer Demands comprising 17 pages of findings, is now available as a free download.

“This guide provides food and beverage manufacturers with a unique manual to understand not only the naturalness trend but general eating and shopping habits, the evaluation of specific product characteristics, labels and ingredients,” says Paul Collins, Director of International Sales and Marketing at GNT Group. “Delivering insights on consumer needs, trends and innovation is an inherent part of our full service approach. Our customers are always the first to know about surveys, market analyses and other research that ideally supplement their own studies.”

Natural food is free from additives

The results of the latest guide show that, in order to be deemed as natural, products have to be free from additives: more than three in four people worldwide are convinced that preservatives, artificial flavours and sweeteners have no place on their ingredient lists. The most important aspect when judging naturalness, however, is colour: 79 percent of consumers demand natural products to be made without artificial colourants. Factors like the use of pesticides, genetic modification and content of vitamins or minerals are of less importance. “It becomes clear that food manufacturers who want to turn consumers’ scepticism into trust need to replace artificial additives with natural and recognizable alternatives”, explains Paul Collins.

When it comes to colour, an ideal way to clean up ingredient lists are Colouring Foods. These are concentrates made exclusively from fruit, vegetables and edible plants which can be used in nearly every product category. On the label, they can simply be listed as “Colouring Food (concentrate of grape, elderberry)” or “concentrates (grape, elderberry)”, showing at one glance that they are natural and made from foods. Paul Collins adds, “With our stable and most verified EXBERRY® portfolio there is no more need to settle for additive colourants. Combining our expertise in natural food colouring with the insights from our consumer research, we can support manufacturers ideally in securing their future success.”

GNT’s Guide to Global Consumer’s Demands is available for download at