GHOST®, the lifestyle sports nutrition brand known for its authentic collaborations and fully transparent formulas, is introducing its latest flavour: GHOST® Energy x 7UP® Lemon Lime. Created in partnership with Keurig Dr Pepper (KDP), the limited-time release marks GHOST®‘s first licensed flavour with KDP and delivers the iconic lemon-lime taste of 7UP® in a refreshing, energy and focus-fueling format.
The new flavour is a completely original formula, developed in collaboration with 7UP® to deliver a true-to-brand lemon-lime experience that stands on its own within the GHOST® Energy lineup. Built from the ground up, the release reflects GHOST®‘s commitment to bringing recognisable, iconic flavours to life in a way that feels both authentic and distinctly its own.
The launch underscores GHOST®‘s continued commitment to partnering directly with leading brands to create culturally relevant, true-to-taste products. By working hand-in-hand with Keurig Dr Pepper, GHOST® ensures the flavour experience delivers on the classic 7UP® profile consumers know and love.
In addition to the flavour, GHOST® Energy x 7UP® features a standout metallic can design inspired by classic soda packaging, reinforcing the nostalgic connection while delivering a modern, shelf-ready look.
The 7UP® Lemon Lime flavour joins GHOST®‘s growing lineup of brand partnerships that blend nostalgia, flavour innovation, and performance. Fans can also look forward to more coming soon from GHOST®, with additional flavour news on the horizon within the Keurig Dr Pepper family of brands.
GHOST® Energy x 7UP® flavour is now available for a limited time at select retailers in the US, including Target, Walmart, Circle K, CVS, and more.
Carlsberg Britvic is expanding its 7UP range with 7UP Pink Lemonade, a zero-sugar variant that delivers the ultimate refreshment with its lemon, lime and raspberry flavour.
7UP is the number one lemon and lime brand in GB1 and this represents its first launch since 2020. 7UP Pink Lemonade looks to capitalise on the growing role of innovation in driving growth in the flavoured carbonates category, which, over the last three years has accounted for 35 % of total flavoured carbonates value growth2. With its zero-sugar recipe, it provides an appealing alternative for consumers seeking no-sugar options without compromising on taste or refreshment.
Research from the brand has shown that the colour pink cues flavour, hydration, and refreshment3, making the eye-catching pink liquid and packaging a key factor in driving shopper engagement. Flavour is the number one consumer choice driver4 so, to tap into that trend and add variety to the 7UP range, Pink Lemonade offers a refreshing new option that caters to both loyal brand fans and new shoppers looking for something different.
Ben Parker, VP Sales – Off Trade, Carlsberg Britvic, said: “7UP Pink Lemonade represents a fresh twist for what is such a popular brand. As one of the largest brands in the fruit-flavoured carbonates retail space, bringing in £77m in Retail Sales Value5, it presents an exciting opportunity for consumers and retailers. We want to continue growing the category with exciting innovation, offering a drink that not only delivers on taste but also visually stands out on shelves to catch the eye of shoppers. We really look forward to seeing consumers trying the product and retailers and stockists benefiting from a launch that creates a buzz in the soft drinks space.”
7UP Pink Lemonade is available in 330 ml cans, 500 ml bottles (both in plain or price-marked packs), two litre bottles and multipacks of eight 330 ml cans.
1Nielsen IQ RMS, Carlsberg Britvic Defined Fruit Carbonates, GB Total Coverage, Value Sales, L52 wks, w/e 05.04.25
2Nielsen RMS, Carlsberg Britvic defined Fruit Carbonates, GB Total Coverage, Value Growth, 52 w/e 29.03.25, 52 w/e 30.03.24, 52 w.e 01.04.23
3Shopper Centric – Health and Wellbeing Pre- evaluation, June 2024
4Greenshots, Britvic Shopper Research, 2024
5Nielsen IQ RMS, Britvic Defined Fruit Carbonates, GB Total Coverage, Value Sales, L52 wks, w/e 05.04.25
Carlsberg Britvic is expanding its 7UP range with 7UP Pink Lemonade, a zero-sugar variant that delivers the ultimate refreshment with its lemon, lime and raspberry flavour. The launch was rolled end of April across selected retailers and then become more widely available in grocery, convenience and foodservice.
7UP is the number one lemon and lime brand in GB1 and this represents its first launch since 2020. 7UP Pink Lemonade looks to capitalise on the growing role of innovation in driving growth in the flavoured carbonates category, which, over the last three years has accounted for 35 % of total flavoured carbonates value growth2. With its zero-sugar recipe, it provides an appealing alternative for consumers seeking no-sugar options without compromising on taste or refreshment.
Research from the brand has shown that the colour pink cues flavour, hydration, and refreshment3, making the eye-catching pink liquid and packaging a key factor in driving shopper engagement. Flavour is the number one consumer choice driver4 so, to tap into that trend and add variety to the 7UP range, Pink Lemonade offers a refreshing new option that caters to both loyal brand fans and new shoppers looking for something different.
Ben Parker, VP Sales – Off Trade, Carlsberg Britvic, said: “7UP Pink Lemonade represents a fresh twist for what is such a popular brand. As one of the largest brands in the fruit-flavoured carbonates retail space, bringing in £77m in Retail Sales Value5, it presents an exciting opportunity for consumers and retailers. We want to continue growing the category with exciting innovation, offering a drink that not only delivers on taste but also visually stands out on shelves to catch the eye of shoppers. We really look forward to seeing consumers trying the product and retailers and stockists benefiting from a launch that creates a buzz in the soft drinks space.”
7UP Pink Lemonade is available in 330 ml cans, 500 ml bottles (both in plain or price-marked packs), two litre bottles and multipacks of eight 330 ml cans. Initially launching across selected retailers, the exciting addition to the category will then become more widely available in grocery, convenience and foodservice. It will be backed by a multi-million pound campaign launching this summer, including OOH, social, influencers, PR and shopper marketing.
1Nielsen IQ RMS, Carlsberg Britvic Defined Fruit Carbonates, GB Total Coverage, Value Sales, L52 wks, w/e 05.04.25
2Nielsen RMS, Carlsberg Britvic defined Fruit Carbonates, GB Total Coverage, Value Growth, 52 w/e 29.03.25, 52 w/e 30.03.24, 52 w.e 01.04.23
3Shopper Centric – Health and Wellbeing Pre- evaluation, June 2024
4Greenshots, Britvic Shopper Research, 2024
5 Nielsen IQ RMS, Britvic Defined Fruit Carbonates, GB Total Coverage, Value Sales, L52 wks, w/e 05.04.25
Dr Pepper Snapple Group, Inc. and Keurig Green Mountain, Inc. announced that the companies have entered into a definitive merger agreement to create Keurig Dr Pepper (“KDP”), a new beverage company of scale with a portfolio of iconic consumer brands and unrivaled distribution capability to reach virtually every point-of-sale in North America. Under the terms of the agreement, which has been unanimously approved by the Dr Pepper Snapple Board of Directors, Dr Pepper Snapple shareholders will receive $ 103.75 per share in a special cash dividend and retain 13 % of the combined company.
KDP will have pro forma combined 2017 annual revenues of approximately $11 billion. This combination of two iconic beverage companies joins together beloved brands Dr Pepper, 7UP, Snapple, A&W, Mott’s and Sunkist with leading coffee brand Green Mountain Coffee Roasters and the innovative Keurig single-serve coffee system, as well as more than 75 owned, licensed and partner brands in the Keurig system.
Please read more under: news.keuriggreenmountain.com
