Capri Sun, the iconic brand that helps unleash peak kid with every poke, is expanding its portfolio with Capri Sun Hydrate – one of the first-to-market drinks with electrolytes designed specifically for kids. Rolling out to major retailers in the US, Capri Sun Hydrate delivers an essential blend of electrolytes and Vitamin E, with 50 percent less sugar than the leading regular sports drinks^* and no artificial flavours, colours or preservatives. Available in three thirst-quenching flavours – Fruit Punch, Tropical Punch and all-new Lemon Lime, Capri Sun Hydrate is designed to support kids’ hydration from little league sports to outdoor play and fits seamlessly into the everyday rhythms of today’s families.

As parents increasingly look for hydrating, lower-sugar beverage options for their kids, current offerings are aimed at adults and either don’t taste great to kids, are too high in sugar or contain artificial ingredients. Capri Sun Hydrate is designed to answer those frustrations, bringing together what families have been missing in the aisle: a flavourful, kid-friendly hydration option that delivers the functional benefits parents want without compromising on the taste kids love. Launching just in time for summer, Capri Sun Hydrate arrives at a moment when demand for lower-sugar beverages with benefits is surging.

“Today’s parents are looking for beverage options that keep up with their kids’ active lifestyles, without the sugar and extra ingredients they don’t feel good about serving,” said Kristina Hannant, Director, Ready to Drink Marketing. “With Capri Sun Hydrate, we saw an opportunity to bring something brand new to the kids beverage aisle – a beverage made specifically for kids that delivers the fun and flavor kids love with the functional benefits parents are looking for.”

With 94 percent of Capri Sun households already purchasing sports drinks,¹ and with hydration among the fastest-growing segments in beverages,² the brand is uniquely positioned to expand into hydration with functional benefits. The launch also builds on the brand’s broader portfolio expansion following the first-ever multi-serve format and the subsequent rollout of Capri Sun single-serve bottles, which expanded Capri Sun into convenience and on-the-go channels.

Capri Sun Hydrate also reflects Kraft Heinz’s broader commitment to investing in innovation that meets evolving consumer needs. Capri Sun Hydrate underscores how Kraft Heinz is building superior consumer experiences across its portfolio through product innovation grounded in convenience, new occasions and nutrition.

Capri Sun Hydrate will roll out to major retailers in the US including Walmart, Target, Amazon and more.

^*Per 12fl oz of Capri Sun Hydrate 10g total sugars, leading regular sports drink 20g total sugars
¹Numerator OmniPanel L52-FMCG 8/26/25
²Mintel, Functional Drinks 2004, Refreshment Category Growth Story, Kids’ Impact on HH Decisions – US, 2022, Ipsos Concept Results – January 2025

From the first stretch blow molder manufactured in series to Plasmax barrier technology: the KHS production site in Hamburg, Germany, is celebrating its 50th anniversary. The turnkey supplier looks back on half a century as a PET technology pioneer and wants to set standards in the future, too.

“Our factory in Hamburg is one of the pillars and drivers of the success and growth of the KHS Group,” says Kai Acker, CEO of KHS GmbH. “The last 50 years have shown just how much innovative strength this site has. Numerous systems and solutions developed in Hamburg still dominate the beverage and packaging industries today.”

PET technology pioneer

The company’s success story began in 1975 with the founding of Gildemeister Corpoplast GmbH, predecessor of the present KHS facility in Hamburg. With the first stretch blow molder manufactured in series, later known under the name of InnoPET Blomax, the business established competitive benchmarks in its branch of industry. Further key developments followed, among them groundbreaking Plasmax technology with its sustainable FreshSafe PET system and ultramodern lightweighting equipment.

The production site in Hamburg stands for resource-conserving plant engineering and sustainable packaging systems. All PET machines by KHS are able to process up to 100 % recycled material. The containers these produce can thus be integrated into the closed bottle loop. What’s more, thanks to KHS technology customers can significantly cut their material and energy consumption. One example of this is the new generation of InnoPET Blomax stretch blow molders. Thanks to its optimised Double Gate heating system, it saves up to 40 % in energy costs compared to single-lane stretch blow molders of the same capacity.

Hamburg’s field of specialisation perfectly complements the network of proficiency established by KHS’ further facilities in Germany. The focus in Dortmund, for example, is on bottle washing, conveying and labeling technology plus manufacture, with Bad Kreuznach responsible for process engineering and filling technology, while Kleve concentrates on secondary packaging and Worms on palletising systems. Together they ensure a holistic, innovative pool of system expertise.

Looking to the future

The PET market is growing worldwide. In order to meet the increased demand for resource-conserving packaging systems and smart production processes, KHS is expanding its factory in Hamburg. A new production shop and enhanced research facilities are being built. By investing in technology, infrastructure and specialist personnel, the plant is also safeguarding its powers of innovation for years to come. One pivotal factor here is the team in Hamburg, emphasises Acker. “Our employees are the key to our success. Their expertise and unparalleled commitment considerably help to ensure that we’re able to flourish on a global scale.”

SAMBAZON, a leading supplier of certified fair trade and organic Açaí, announced that its Açaí Superfruit Juice is now available with 50 % less sugar. Responding to consumer demand for lower sugar alternatives, SAMBAZON reformulated its popular juice using natural sweeteners like Agave Inulin to maintain its signature taste while significantly reducing the sugar and calories.

“Consumer feedback was clear-even loyal SAMBAZON buyers like the new product just as much as the original,” said Vicki Isip, Chief Marketing Officer at SAMBAZON. “We’ve optimised the flavour and sweetness to match our best-selling Original Açaí Juice while using natural ingredients to deliver a great-tasting product with all the nutritional benefits.” The new formulation retains all the antioxidants and vitamins of the original, but with 50 % less sugar and 29 % fewer calories. The relaunch also features a refreshed look, including the new SAMBAZON logo and transparent packaging that showcases the quality of the juice.

SAMBAZON’s revamped Açaí Superfruit Juice with less sugar is available in 32oz bottles at Whole Foods Market, Publix, and other retailers in the US in the refrigerated juice section.

About SAMBAZON^®
Founded in 2000, SAMBAZON, an acronym for Sustainable Management of the Brazilian Amazon, was the first company to introduce “Certified Açaí” to the world, supplying Organic and Fair Trade certified Açaí products such as Smoothie Packs, Ready-to-Eat Açaí Bowls, Juice, Energy drinks and Açaí Bites from a proprietary supply chain, and pioneering transparency from the “Palm of the tree to the Palm of your Hand.” SAMBAZON’s Fair Trade certification has helped to protect the Amazon Rainforest and its rich biodiversity and has helped to positively impact thousands of local growers by donating over $1 million to build or renovate healthcare centers, community centers, and schools. SAMBAZON Açaí Bowls retail concepts are available for franchising and licensing, transforming quick-serve restaurants for various segments such as Universities, Healthcare, Stadiums, Airports, and Neighborhoods.

Revl Fruits^™, the adult juice box^* with flavours that bring you back to your childhood with just one sip, wants to encourage fans to “Grow Up Never” and take back all the joys of being a kid by saying goodbye to the boring constraints of adulthood. To further this inspiration, starting today, the brand is giving fans the chance to win the cushiest of cushy summer jobs – Global VP Of Water Park Inflatables.

Inspired by the fun-filled freedom and laid-back nature of a summer job that many of us remember, the Global VP of Water Park Inflatables will get to slam their laptop shut and embrace the last morsel of summer. In addition to bragging rights, the winner will receive USD 50,000^**, a lifetime supply of Revl Fruits Juice^*, and the opportunity to be in charge of, being in charge of nothing – except drinking 100 % juice and floating around in a pool of their choice.

“As we rolled out Revl Fruits earlier this year, we noticed one common sentiment from consumers – many haven’t enjoyed juice since they were kids because of sugar. With no added sugar, mouthwatering flavours, and a splash of coconut water, our fans told us they finally felt free to sip on juice, and the flavours brought them back to their childhood with just one sip. It got us thinking – what other ‘kid only’ things have we given up?” said Christina Zwicky, Head of Brand Marketing for Revl Fruits. “The motto of ‘Grow Up Never’ was inspired by these consumers and will continue to be our north star for our marketing efforts. I’m excited to showcase this first step with the introduction of our Global VP of Water Park Inflatables contest and offer our fans the opportunity to experience the joy of being a kid and celebrate the last moments of summer.”

Fans can hang on tight to the last bit of summer before reality sets in and apply to the “job” now through August 14 by recording a video explaining why they’re an adult that’s never grown up and why they won’t take this job seriously as a boring adult would. To enter, tag @RevlFruits on Instagram or Tik Tok with #GrowUpNeverContest and submit the video on growupnever.com.

Revl Fruits, 100 % juice, brings joy to juice again with no added sugar or unnecessary additives. These four mouthwatering flavours are the perfect poolside sips:

• Boldly Cran^™: Packed with cranberry juice’s bold, tangy essence, Boldly Cran juice spotlights the naturally rich flavour of cranberries.
• Tart Cherry: Tart Cherry juice is a celebration of this vibrant fruit. Each sip delivers the distinctive tartness that cherry enthusiasts crave, earning it PEOPLE Magazine’s Best New Juice of 2024.
• Berry Wild: A fusion of nature’s most vibrant superfruit juices – cranberry, pomegranate, and açaí – Berry Wild is crafted to perfection and straight-up yum.
• Truly Tropical: Featuring an enchanting blend of pineapple and mango juices, Truly Tropical will take you on a vacation with each sip.

Depending on the flavour, Revl Fruits™ SRPs range between USD 4 and USD 8, and all flavours are currently available in the U.S. at Kroger, Target, Publix, and Amazon.

^*Oh, you thought we meant alcohol? Nope. No alcohol included
^**NO PURCHASE NECESSARY. Open to legal residents of: The U.S. & D.C who are at least 18 or the age of majority in their jurisdiction of residence, whichever is older. Contest runs 12:00 ET on 7/31/24 to 11:59 pm on 8/14/24. Void where prohibited. Limit one (1) entry per person. See Official Rules at www.growupnever.com. Prize Definition: USD 50,000″salary” is a one-time payment of USD 50,000.00 to the winner. In addition to a lifetime supply of Revl Fruits^™ Juice which equates to one (1) carton of 32 oz Revl Fruits^™ juice per week for the winner’s lifetime or until USD 11,000.00 in Revl Fruits^™ juice products or equivalent 32 oz. juice products have been awarded to the winner, whichever occurs sooner, in the form of manufacturer coupons to be mailed to the Grand Prize winner’s address. SPONSOR: Ocean Spray Cranberries, Inc.

GEA will invest around EUR 50 million in the modernization of its German centrifuge production facilities in Oelde (North Rhine-Westphalia) and Niederahr (Rhineland-Palatinate) by the end of 2024. The engineering group made the announcement at a press conference marking the 130th anniversary of GEA separation technology at its Oelde site. By investing in sustainable production, digitalisation and automation, GEA is targeting further growth in its key markets, which include the food, beverage and pharmaceutical industries.

GEA centrifuges are used in more than 3,500 different processes in a wide range of industries. Growth drivers include applications for alternative protein production and global demand for dairy products. The investment package for the centrifuge plants is based on four pillars: sustainability, digitalisation, automation and modern manufacturing technologies.

Climate-friendly production through the use of renewable energy

Already today all GEA production sites are powered by green electricity. In the long term the electricity supply for GEA’s sites will come from local renewable energy sources. At the Oelde facility, several large-scale photovoltaic systems will cover about one-tenth of the site’s electricity requirements, including the provision of electromobility. An in-house combined heat and power plant already generates around 30 percent of the electricity required. Since waste heat is also used, 94 percent of the primary energy utilised is recycled. Process heat generation, which is important for production, will also be converted to alternatives such as electric steam generation, which will enable the Oelde and Niederahr sites to operate without gas in the near future.