The Middle East’s leading trade fair for food and beverage manufacturing, Gulfood Manufacturing 2025, will take place from 4th to 6th November at the Dubai World Trade Centre, bringing together global innovators, technology leaders and solution providers across the industry. With more than 2,000 exhibitors and tens of thousands of visitors expected from over 160 countries, the show is a central hub for reimagining the future of food production and product development.
A region in transformation
The Middle East’s food and beverage industry is undergoing a transformation, driven by ambitious government initiatives, a young and health-conscious consumer base and shifting regulatory frameworks such as upcoming sugar taxes. In this environment, reducing and replacing sugar has become one of the most pressing challenges for manufacturers. Consumers expect products that deliver indulgence and enjoyment while also aligning with their health and wellness goals.
With a comprehensive portfolio of natural ingredients, ingredient systems and integrated solutions – from advanced sweetening systems to natural taste modulation technologies – Döhler enables manufacturers to create products that combine great taste with less or no sugar. As demand for healthier, better-for-you nutrition accelerates, Gulfood Manufacturing provides the ideal stage to showcase how science and technology can deliver innovation that meets both consumer expectations and regulatory requirements.
Döhler at Gulfood Manufacturing
As a longstanding partner, Döhler will present a comprehensive portfolio of food and beverage innovations that bridge science, technology and sensory appeal – concepts addressing the latest consumer needs, including:
Freeze-dried functional drops – small in size, big in benefits
Savoury Labneh – authentic taste with a modern twist
Energy Yoghurt – convenient daily vitality in dairy
Synbiotic Bars – pro- and prebiotic solutions for holistic gut health on the go
GLP-1 Drink – a cutting-edge approach to supporting a healthy weight
Next-generation beverage solutions – sugar reduction and taste modulation in response to the latest regional sugar taxation reform
Pre- and postbiotic soft drinks – designed to support digestion and elevate gut health
Mood-boosting 100 % juice drinks – formulated to deliver nutritional value and functional support for emotional well-being
On the occasion of the start of the world’s leading trade fair drinktec, the VDMA Food Processing and Packaging Machinery Association sees the industry in good shape despite major challenges. “The mood in our industry is mostly good. Contrary to the trend in the overall mechanical engineering sector, exports of food processing and packaging machinery continued to grow in the first half of 2025.We expect an increase in turnover this year, but it is currently difficult to forecast a growth rate” states Richard Clemens, Managing Director of the VDMA Food Processing and Packaging Machinery Association.
German exports continue to rise
With an average of 84 percent in export sales, the food processing and packaging machinery industry is one of the strongest exporting sectors in German mechanical engineering. In 2024, foreign deliveries increased by 6 percent to 10.6 billion euros, followed by another growth of 6 percednt in the first half of 2025. The EU-27 markets, which account for 34 percent of exports, are proving very robust and grew by a total of 10.2 percent during the period under review.
For many years, the USA has been by far the most important market for German manufacturers of food processing and packaging machinery. Exports have risen steadily, reaching a peak of €1.8 billion in 2024. In the first half of 2025, German deliveries were 0.4 percent below the previous year’s record level.
Richard Clemens, Managing Director of the VDMA Food Processing and Packaging Machinery Association, expects many visitors from the US to come to drinktec despite the tariff issue. “With over 1.5 million employees, the American food industry is the strongest sector in the US manufacturing industry. Automation and capacity expansion are considered the strongest drivers for investment. American companies are unable to meet their technology needs locally” says Clemens, pointing to EU imports of food processing and packaging machinery, which amounted to €5 billion in 2024.
China is also one of the important markets for mechanical engineering companies. German exports of food processing and packaging machinery to the People’s Republic have been declining since 2023 and fell by 29 percent in the first half of 2025 compared to the previous year. In addition to the ongoing economic weakness, China’s “buy local” strategy is also leaving its mark. “China still offers business potential for German companies – especially in the high-performance sector. However, this requires companies to make strategic decisions in favour of localisation in order to be competitive in the market,” comments Clemens.
More than half of the exports are delivered to countries outside Europe. Strong momentum with double-digit growth rates came in the first half of 2025 from nearly 40 countries in Asia, the Middle East, Africa, and Latin America, including Brazil, Mexico, Saudi Arabia, Iraq, Vietnam, Egypt, Algeria, Ghana, Nigeria, and Tanzania. “The industry is very broadly positioned worldwide, which basically ensures good market opportunities,” summarises Clemens.
Europe leads the global machinery trade
The global food and beverage industry is one of the most dynamic growth sectors and is the most important industrial sector in many countries. As a result, not only the German exports are rising, but the global trade volume of food and packaging machinery has also been growing steadily for many years, reaching a preliminary peak of almost €54.5 billion in 2024.
European companies are clear leaders in the international trade of food and packaging machinery. Almost 70 percent of global trade comes from Europe. “This makes food and packaging machinery manufacturing the most successful export industry in the entire European mechanical engineering sector due to its high level of specialisation, performance, and innovative strength,” states Clemens. Italy and Germany are at the top of the list of the most important supplier countries, each with a 20 percent share of global trade. Germany is even stronger in some sub-sectors: in 2024, one in three internationally traded beverage packaging machines and one in two brewery machines came from Germany.
Positive market outlook – global beverage consumption and varieties on the rise
The future outlook for technology providers is positive, as the global beverage industry is growing. According to Euromonitor International, around 1.1 trillion liters of bottled and packaged beverages were sold worldwide in 2024. According to forecasts by the British market research company, sales will increase by around 14 percent by 2028. Euromonitor continues to predict double-digit growth in the Africa/Middle East and Asia/Pacific regions during this period, while beverage sales in saturated markets will increase only slightly. Here, the focus is on qualitative growth and product innovation.
According to Euromonitor, 7,000 new non-alcoholic beverage products were launched worldwide in 2024 alone, with just under 6,300 new alcoholic beverage products. The largest share of innovations came from the US, Canada, and European countries.
drinktec 2025 addresses important topics and trends
Demographic developments, health and nutrition trends, and ever-shorter product life cycles are shaping the development of the global beverage and liquid food industry. In addition, this industry is particularly concerned with high food safety and quality requirements, as well as efficient and sustainable production processes and packaging concepts, which are being taken to the next level through the use of data and digital tools.
The beverage and liquid food industry is focusing on intelligent recycling systems and sustainable resource management in both the production and packaging processes. “We see our industry as an important part of the solution here. After all, who else but the mechanical engineering industry can make a decisive contribution through innovation to making the processes in manufacturing companies economical, efficient, and sustainable at the same time,” Clemens states. In this context, digitalisation plays a key role in identifying potential for savings, optimisation, and improvement along the value chain.
When it comes to trends, Clemens sees drinktec as a clear source of inspiration. Growing health awareness, the desire for self-optimisation, new recipes, functional ingredients, and the increasing importance of proteins in beverages offer new business potential.
Sponsored Post – Resources are becoming increasingly scarce, the markets ever more agile and processes ever more complex. In this dynamic world, holistically conceived systems that provide a smart combinati-on of technology, data and artificial intelligence are needed more than ever in order to upgrade efficiency levels, respond to changes with the requisite flexibility and save valuable resources.
The focus will be on smart and sustainable data-based or data-defined solutions that can be responsively adapted to each individual requirement, regardless of whether small batches or large volumes are involved. The days of focusing on single machines are long since over. Now, it’s all about ensuring the perfect inter-action of all the components in a line, which must be intelligently connected and flexibly scalable in order to achieve clear goals: reducing operating costs, enhancing resource-economy and creating processes that are even more reliable and more sustainable.
The lines of the future
One of the special highlights at the fair will be the fully automated and digitally connected line of the future. What was still just a vision in 2022 is now reality. The line of the future features many innovations that take efficiency, flexibility and resource-economy to new heights. And although the line exhibited is for PET bottles, the Krones team is already working on futuristic connected line concepts for glass and cans as well.
Great variety of technologies for all container types
A canning line, for example, will in future have a substantially smaller footprint: The newly developed LinaFlex eSync needs up to 40 per cent less space, reduces maintenance outlay and thanks to its single-lane conveyor ensures gentler container handling. The portfolio of canning kit also includes innovations in inspection and filling technology as well as seamers of the Modulseam series, which score highly not only with excellent standards of hygiene and fast handling-part change-overs but also with a new high-speed variant that is able to seam up to 135,000 cans per hour.
The well-thought-out solutions that Krones will be showcasing for glass containers range from a new bottle washer boasting particularly gentle bottle handling, a smaller footprint and enhanced energy and media efficiency to design upgrades for filling valves for beer and spirits right through to innovative approaches aimed at ensuring flexible, cost-efficient filling.
The filling-kit exhibits presented at drinktec are supplemented by new labelling technologies and by comprehensive solutions for the Compact Class from Krones’ subsidiaries Kosme and Gernep.
And Krones will be setting new benchmarks not least in the fields of digital transformation and intralogistics. Connected systems, smart intralogistics and AI-based process control systems bring more digitalisation to production sequences, thus rendering them more transparent and more efficient and assuring optimum resource allocation.
Another highlight is the drinktec PET Point in Hall C6. Here, everything is focussed on achieving circularity for plastics, showcasing innovative technologies from Krones Recycling, Netstal and MHT. The three subsidiaries will team up to present solutions that don’t just close the loop but reinvent it. Compact, holistically conceived systems factor in each and every step in the process, from plastics recovery and processing right through to reuse.
Bearing the big picture in mind – from raw material through to the finished product
Krones is taking things forward. Together with its subsidiaries Steinecker, Milkron, HST, Evoguard, Ampco Pumps, Perfinox and GHS, the company will present the full range of process technologies: for water, CSDs, beer, wine, alternative foods and much, much more. Each part dovetails neatly with the rest, and all of them are in pursuit of the same objective: ensuring the long-term viability of your production operation.
Reliability throughout the equipment’s life cycle
However, stable line operation is not just based on state-of-the-art technology alone but also on a can-do service concept. Krones’ Lifecycle Service provides customers with comprehensive support over their line’s entire life cycle, starting with commissioning and ranging from predictive maintenance, reliable spare parts supply and digital remote support right through to continuous optimisation when the line is up and running. That is instrumental in minimising downtimes, maximising line availability and cutting total cost of ownership on a sustainable basis. The biggest support package offered in this context is Lifecycle Alliance, a scheme in which Krones provides full service for the line in cooperation with the customer and is responsible for its performance.
Dialogue is key to future success
Sharing knowledge, giving fresh impetus, shaping the future together – that is the aspiration of the Krones Forum at drinktec. Inspiring presentations and discussions on all aspects of lines of the future, digital transformation and sustainability as well as trends and visions make space for an exchange of views and for mapping out new perspectives and possible shopfloor solutions – on each of the five days of the fair.
As this overview shows, drinktec 2025 is far more than just a trade fair for Krones. It is a landmark on our shared journey into the future, taking us to connected and sustainable production operations.
At the Prognosfruit 2025 Conference, the World Apple and Pear Association (WAPA) released its annual forecast for the 2025/2026 season. Apple production across the EU’s top producing countries is expected to remain nearly identical to last year’s volumes, reaching 10.5 million t (-0.1 %), though remaining 7.5 % below the 3- and 5-year average. Golden Delicious, as the main variety of the apple category, will see a minor decrease (-0.9 % to 2.06 million t), while Gala stabilises at 1.43 million t. Red Delicious and Idared are forecast to experience notable drops of -19.2 % and -8.8 % respectively.
On the pear side, EU production is projected to grow by 1.4 % year-on-year to 1.79 million t, though it remains 2.5 % below the 3-year average. Italy’s output is expected to fall again sharply (-24.7 %), offset by substantial increases in Belgium (+32.1 %) and the Netherlands (+8.1 %). Conference pears will rise by +15.6 % to 857,368 t, while William BC production will shrink by -16.7 %.
For both apples and pears, the lower production compared to the previous years’ average reflects ongoing challenges in yield consistency, impacted by climatic havoc, the limited toolbox, the varietal transition towards better but less productive varieties, or the shift to organic.
The 2024/25 crop in Brazil finished officially in June 2025 with an aspect that is in the spotlight: the volume equivalent to concentrate juice (66º Brix) exported is the smallest of Secex series, but the revenue obtained with sales hit a record.
This scenario is related to the limited production of oranges in Brazil in the 2024/25 season, especially of high-quality fruits. Therefore, the industry had difficulties to produce juice that is compatible to the standards required by international consumers. The low supply of orange juice in the international market, in turn, boosted prices.
In the accumulated of the 2024/25 season (from July/24 to June/25), Brazil exported 776.78 thousand tons of juice, 22.7 % less than in the season before and the lowest since 1997, when the Secex series started.
Although the volume shipped had reduced sharply, high prices increased the income significantly. Comparing 2023/24 and 2024/25 crops, the income rose 28.4 %, totaling USD 3.48 billion, a record. If, on one hand, high values boosted the profitability, on the other, they limited the consumption, especially due to the low quality of the product.
2025/26 season
The expectation for the 2025/26 season is for shipments to regain pace, as inventories of high-quality juice increase and part of the demand from abroad is firm again, following the progress of the national production in the second semester of 2025.
Trump‘s tariffs
The 2024/25 finished with concerning limited exports, in a scenario of uncertainties about a full recovery of the international juice consumption. Some agents fear that the demand from abroad may not be firm again, due to the stagnation of the consumption and/or the still undefined effects of the tariff increase implemented by the Trump government on products from Brazil.
The „2025/2026 Tree Inventory and Orange Crop Forecast“ presents the results of the eleventh survey on the tree inventory of São Paulo and west- southwest Minas Gerais citrus belt carried out by Fundecitrus in cooperation with full professor from the department of Math and Science at FCAV/Unesp from August 2024 to May 2025. The report is based on full remapping and in-field data collection from August 2024 to May 2025 and reflects a notable rebound in orange production following years of challenges …
Fruit beverages market size, share, and forecast 2025 to 2035
The global fruit beverages market is projected to grow from USD 50 billion in 2025 to USD 74 billion by 2035, registering a steady CAGR of 4.0 %. The juice blends segment dominates in 2025 with a 38 % share, supported by rising demand for functional and fortified fruit drinks.
Fruit beverages market forecast and outlook 2025 to 2035
The fruit beverages market is projected to grow from USD 50 billion in 2025 to USD 74 billion by 2035, expanding at a CAGR of 4.0 % during the forecast period. The United States is expected to be the most lucrative market for fruit beverages, owing to its mature yet evolving demand for low-calorie, vitamin-enriched juices and blends.
Meanwhile, India is anticipated to register the fastest growth from 2025 to 2035, driven by rising disposable income, a shift toward healthier beverage choices, and expanding organised retail penetration across Tier 2 and Tier 3 cities.
The fruit beverages market is undergoing a steady transformation, with consumers increasingly shifting away from carbonated soft drinks toward natural, health-forward alternatives. Juice blends fortified with antioxidants, probiotics, and functional ingredients like turmeric or collagen are gaining popularity.
While premiumisation and wellness-driven innovations continue to fuel growth in urban segments, rural and price-sensitive markets remain dominated by traditional, pulp-rich mango and mixed fruit variants.
However, growth is restrained by seasonal raw material availability, regulatory scrutiny around sugar content, and high packaging and cold chain costs. To address these challenges, manufacturers are investing in aseptic filling technology, cold-pressed processing, and no-added-sugar formulations that appeal to health-conscious consumers and align with clean label trends.
Looking ahead from 2025 to 2035, the fruit beverages marketis expected to evolve toward greater functional differentiation and sustainability. Demand for organic-certified, traceable, and plant-based beverages will accelerate, especially in Europe and East Asia …
The Prognosfruit Conference is Europe’s leading annual event for the apple and pear sector, gathering growers from across Europe and beyond. Prognosfruit 2025 will take place in Angers, France, from the 6th to the 8th of August 2025, the first edition in the country since Toulouse in 2012. Registration is now open, and stakeholders and journalists are welcome to register via the Prognosfruit website.
Prognosfruit, the leading annual event for the apple and pear sector, will take place in Angers, France, from the 6th to the 8th of August 2025. Prognosfruit 2025 is organised by WAPA in cooperation with ANPP (Association Nationale Pommes Poires). Registration is now open on the Prognosfruit website.
Since 1976, Prognosfruit has released the annual forecast of apple and pear production for the upcoming season, with a conference organised in a different country each year. In 2025, the three-day event during which the report will be released will see representatives of the sector gather to discuss the Northern Hemisphere situation as well as global perspectives for apples and pears. Following the Prognosfruit Conference on August 7, the delegates will have the opportunity to participate in technical orchard and packhouse visits.
Given its commitment to the environment, particularly through the Eco-Responsible Orchards label, the ANPP has announced that this event will be carbon neutral, with the offsetting to be achieved through orchard plantings.
The programme of Prognosfruit 2025, the online registration form to attend the conference, and a platform to book your accommodation in Angers are all available on the Prognosfruit website.
All Oranges 12.0 Million Boxes
The 2024-2025 Florida all orange forecast released by the USDA Agricultural Statistics Board is 12.0 million boxes. The total includes 4.60 million boxes of non-Valencia oranges (early, mid-season, and Navel varieties) and 7.40 million boxes of Valencia oranges …
Rising demand for natural ingredients in the food industry
The global fruit puree market is witnessing a significant transformation, driven by a strong consumer preference for healthier, more natural food products. As processed foods come under scrutiny for their additives and artificial ingredients, fruit purees have emerged as a clean-label alternative that supports both flavor enhancement and nutritional value. From baby foods and beverages to dairy, bakery, and confectionery applications, the usage of fruit purees is growing across a wide spectrum of industries.
The global fruit puree market is projected to reach a valuation of US$ 26.5 billion by 2025, and is expected to grow at a CAGR of 6.7 % from 2025 to 2032, ultimately attaining a market value of approximately US$ 40.9 billion by 2032.
This trend reflects a broader movement toward holistic wellness and plant-based nutrition, fueling global demand and creating new opportunities for market players.
Health-conscious consumers powering the growth trajectory
Consumer awareness regarding diet and health is at an all-time high. Increasingly, individuals are scrutinising product labels and opting for items that align with their dietary and lifestyle goals. Fruit purees, often free from added sugars, artificial preservatives, and synthetic colours, are gaining popularity as a wholesome ingredient. This shift is particularly evident in regions like North America and Europe, where clean-label product penetration is growing rapidly. In developing markets such as Asia-Pacific and Latin America, rising disposable incomes and urbanization are enabling consumers to experiment with healthier food choices, including fruit-based snacks and beverages.
Innovation in product development and packaging
To maintain a competitive edge, manufacturers are investing heavily in product innovation. Novel flavours, exotic fruit combinations, and organic variants are being introduced to attract a wider consumer base. Mango, banana, apple, and berries remain among the most popular choices, while demand for tropical fruits like guava, papaya, and passion fruit is steadily increasing. Alongside product diversification, innovation in packaging has become critical to ensure freshness, shelf stability, and convenience. Flexible pouches, single-serve packs, and resealable containers are becoming mainstream, supporting both consumer convenience and sustainability goals
Role of fruit puree in functional foods and beverages
As the line between food and medicine blurs, fruit purees are being leveraged as a functional ingredient in health-focused products. Their natural concentration of vitamins, minerals, and antioxidants makes them suitable for functional beverages, nutritional bars, and sports recovery products. In the baby food segment, the use of fruit puree ensures nutritional adequacy while offering gentle flavours that appeal to infants and toddlers. Moreover, foodservice providers and quick-service restaurants (QSRs) are integrating fruit purees into smoothies, desserts, and sauces, boosting their versatility and expanding the market potential.
While mature markets continue to show steady demand, emerging economies are experiencing accelerated growth. In Asia-Pacific, the rising middle class and expanding retail infrastructure have significantly improved the availability and accessibility of processed fruit products. Countries like India, China, and Thailand are seeing increased consumption of packaged fruit-based items, driven by changing lifestyles and growing health awareness. Similarly, in Latin America and the Middle East, consumers are warming up to convenience products that align with traditional flavours, creating a strong demand for locally relevant fruit puree variants.
Sustainability and traceability in supply chains
Sustainability is fast becoming a cornerstone of the fruit puree market. From ethical sourcing of raw materials to environmentally friendly packaging, companies are making concerted efforts to reduce their ecological footprint. Initiatives such as sourcing from certified organic farms, reducing food waste through better processing methods, and using recyclable packaging materials are gaining traction. Moreover, traceability has emerged as a key differentiator, especially among discerning consumers who demand transparency regarding the origin and quality of ingredients.
Technological advancements enhancing production capabilities
Recent advancements in food processing technologies are playing a critical role in the evolution of the fruit puree industry. High-pressure processing (HPP), aseptic packaging, and cold chain logistics are enabling manufacturers to retain the natural colour, texture, and nutritional value of purees while extending their shelf life. These innovations not only improve product quality but also help reduce operational costs and food wastage. Additionally, smart factory initiatives and the adoption of IoT-enabled systems are improving process efficiency and scalability for large-scale production.
Challenges in the market landscape
Despite promising growth, the fruit puree market is not without challenges. Seasonal availability of fruits, vulnerability to climatic conditions, and price volatility are ongoing concerns that affect supply chains. Moreover, maintaining consistent quality across batches can be difficult due to the natural variability in fruit content. Regulatory compliance, especially concerning organic and non-GMO certifications, also imposes cost and resource burdens on manufacturers. However, industrystakeholders are actively addressing these issues through strategic collaborations with farmers, contract farming, and investment in quality assurance technologies.
Strategic partnerships and market consolidation
To strengthen market positioning, key players are engaging in mergers, acquisitions, and partnerships. These strategic moves are enabling companies to diversify product portfolios, access new markets, and benefit from technological synergies. The involvement of multinational food corporations and private equity firms in the fruit puree space signifies growing investor confidence. According to Persistence Market Research, the industry is poised for sustainable expansion through 2025, with strategicinvestments in innovation, infrastructure, and brand building likely to determine long-term success.
Future outlook and opportunities
Looking ahead to 2025 and beyond, the fruit puree market is expected to continue its upward trajectory, underpinned by global health trends, product innovation, and expanding distribution networks. Opportunities abound in niche areas such as organic baby food, fortified beverages, and plant-based dairy alternatives. Digital marketing and e-commerce platforms are playing a pivotal role in educating consumers and driving direct-to-consumer (DTC) sales. Additionally, increased focus on localised production and diversification into untapped regional markets will shape the future landscape of the industry.
Conclusion
The fruit puree market is riding a wave of transformation driven by consumer demand for natural, nutritious, and versatile food ingredients. As health and sustainability become central to consumption choices, fruit puree is emerging as a critical component in the evolution of modern food systems. With proactive innovation, robust supply chains, and consumer-centric strategies, industry players are well-positioned to unlock new avenues of growth and value creation in 2025 and beyond.
Sponsored Post – The global food and beverage industry is one of the most dynamic and fastest-growing sectors, holding an importance in many countries. However, the industry is also characterised by intense competition, price pressure, numerous product innovations, and ever shorter product life cycles. As a result, manufacturers are continuously investing in high-performance technologies to increase efficiency, flexibility and sustainable production and packaging processes- driving a high demand for machines.
Digitalisation efforts are centred on generating added value from data (Photo: Yontex)
For juice manufacturers, the requirements are clear: product safety, efficient processing technologies, maximum yield, optimal utilisation of raw materials (including all by-products), and futureproofing of operations. drinktec 2025, taking place from 15 to 19 September in Munich, presents a unique opportunity for producers of fruit juice products to explore cutting-edge technologies and forward-looking solutions tailored to their production needs. Across eleven halls at Messe München, every step of the supply chain will be represented. A major strength of this world-leading trade fair for the beverage and liquid food industry is the presence of all key technology providers and solution experts involved in the manufacture and processing of beverages.
Under the central theme “Circularity & Resource Management”, drinktec 2025 will delve into efficient resource utilisation across the entire value chain. Opportunities within the industry range from the use of bio-based raw materials and circular solutions at every stage of the beverage and liquid food production process, to the reuse of production by-products and other residual materials. Solutions such as material recovery, energy efficiency, and closed-loop systems – often developed in collaboration with other industries – are set to provide new momentum towards economically viable and sustainable production strategies for juice manufacturers.
Particular innovation is anticipated from solution providers focusing on novel approaches to by-product valorisation, offering new uses for materials not directly employed in juice production. Notably, the extraction of proteins from pomace is increasingly viewed as a promising opportunity for the future.
Juice producers will also benefit from the show’s focus topic “Lifestyle & Health”, which highlights forward-thinking beverage concepts. The strong presence of ingredient suppliers in hall C3 underscores the continued importance of flavour diversity and innovative beverage formulations. Market insights further support expectations for new product developments, revealing a global trend among consumers towards wellbeing and health-conscious lifestyles.
In-depth data insights will be available through “Data2Value”, the third thematic focus of the drinktec programme, offering juice manufacturers a comprehensive toolkit for optimisation across the entire production chain. Digitalisation efforts are centred on generating added value from data: analysing machine and process data can improve resource efficiency, minimise production downtimes, and enhance operational flexibility. Leveraging data ultimately delivers tangible benefits – increased efficiency, improved product safety, higher equipment availability and performance, and greater transparency throughout manufacturing and packaging processes.
The Prognosfruit Conference is Europe’s leading annual event for the apple and pear sector, gathering growers from across Europe and beyond. Following last year’s Conference in Budapest, Prognosfruit 2025 will take place in Angers, France, from the 6th to the 8th of August 2025. Registration is now open, and stakeholders and journalists are welcome to register via the Prognosfruit website.
Prognosfruit, the leading annual event for the apple and pear sector, will take place in in Angers, France, from the 6th to the 8th of August 2025. Prognosfruit 2025 is organised by WAPA in cooperation with ANPP (Association Nationale Pommes Poires). Registration is now open on the Prognosfruit website.
Since 1976, Prognosfruit has released the annual forecast of apple and pear production for the upcoming season. This year, the three-day event during which the report will be released will see representatives of the sector gather to discuss the Northern Hemisphere situation as well as global perspectives for apples and pears. Following the Prognosfruit Conference on August 7, the delegates will have the opportunity to participate in technical orchard and packhouse visits.
WAPA Secretary General Philippe Binard stated: “We look forward to welcoming to Angers all apple and pear experts, with whom WAPA has built an established yet ever-growing network to gather and discuss the latest production trends and market developments. In the case of this year’s three-day programme, the analysis of the crop forecast for 2025- 2026 will be complemented by workshops on two key topics for today’s apple and pear sector: processing and sustainability”.
The draft programme of Prognosfruit 2025 and the online registration form to attend the conference are both available on the Prognosfruit website.
All Oranges 11.6 Million Boxes
The 2024-2025 Florida all orange forecast released by the USDA Agricultural Statistics Board is up less than 1 percent at 11.6 million boxes. If realised, this will be 36 percent less than last season’s final production. The forecast consists of 4.58 million boxes of non-Valencia oranges (early, mid-season, and Navel varieties) and 7.05 million boxes of Valencia oranges …
The 2025-2026 orange crop forecast for the São Paulo and West-Southwest Minas Gerais citrus belt, published on May 09, 2025, by Fundecitrus in cooperation with full professor at FCAV/Unesp1, is 314.60 million boxes of 40.8 kg (90 lbs) each. This production is divided as follows (figures in parentheses indicate the variation in production as compared to the previous crop):
49.48 million boxes of the Hamlin, Westin, and Rubi varieties (+ 31.49 %);
19.86 million boxes of the Valencia Americana, Seleta, Pineapple and Alvorada varieties (+ 27.31 %);
90.51 million boxes of the Pera variety (+ 21.16 %);
114.58 million boxes of the Valencia and Folha Murcha varieties (+ 50.78 %);
40.17 million boxes of the Natal variety (+ 49.05 %).
Approximately 26.93 million boxes are expected to be produced in the Triângulo Mineiro (+ 80.3 %).
Overall, the projected volume represents a significant increase of 36.27 % compared to the previous crop season, whose final number was 230.87 million boxes, bringing production back into the average range of the last ten years, …
1José Carlos Barbosa, (voluntary) Full Professor at FCAV/Unesp.
All Oranges 11.6 Million Boxes
The 2024-2025 Florida all orange forecast released by the USDA Agricultural Statistics Board is unchanged at 11.6 million boxes. If realised, this will be 36 percent less than last season’s revised production. The forecast consists of 4.60 million boxes of non-Valencia oranges (early, mid-season, and Navel varieties) and 7.00 million boxes of Valencia oranges. An 8-year regression was used for comparison purposes. All references to “average”, “minimum”, and “maximum” refer to the previous 10 seasons, excluding the 2017-2018 season, which was affected by Hurricane Irma, and the 2022-2023 season, which was affected by Hurricanes Ian and Nicole. Average fruit per tree includes both regular bloom and the first late bloom …
More and more people around the world are turning to food and beverages that offer them functional added value and are tailored to their personal needs. This growing demand is also reflected in a survey conducted by Innova Market Insights: 42 % of respondents said that a product’s health benefits were a key quality criterion for them. According to the survey, one in five is willing to pay more for functional ingredients that address specific health issues (Innova Market Insights: Global Ingredient Trends 2025).
How manufacturers score in the marketplace
This opens up a wide range of innovation opportunities for food and drink manufacturers. By highlighting certain ingredients on the packaging, the functional added value of a product can be better communicated and health-conscious target groups appealed to. The micronutrient experts at SternVitamin help manufacturers to develop innovative products that are tailored to specific target groups and at the same time enable health claims to be made. Based on nutritional trends, the company develops customized micronutrient premixes that reflect current market demand in line with trends.
Personalised nutrition as a key topic
Personalised nutrition was highlighted as one of the key themes in Innova’s Nutrition Trends 2025 study (Innova Market Insights: Top 10 F&B Trends 2025). “Consumers are increasingly attaching importance to products that are specifically tailored to their stage of life or their specific health needs. This applies to dietary supplements as well as to food and beverages,” explains Anna Schäfer, Junior Product Manager at SternVitamin. SternVitamin’s focus is particularly on women’s health. Hormonal changes during pregnancy and menopause mean that women of different ages and stages of life want to actively support their bodies. With premix solutions such as SternWoman 45+, which contains plant extracts such as green tea and blackcurrant extract in addition to various vitamins and minerals, SternVitamin supports interested companies from idea generation to product development.
From nutrition trends to functional products – focus on micronutrients
As Innova’s nutrition trends show, there is growing interest in a wide range of health trends, and increasingly in products with functional added value. With an annual growth rate of 6.4 %, this trend is also reflected in the market for new products enriched with vitamins and minerals (Innova Market Insights, CAGR 2020-2024).
The “beauty from within” trend represents a holistic approach to health that aims to enhance beauty from within. For example, vitamins such as A, C and E are important for a strong skin barrier, while various B vitamins are important for beautiful and healthy hair.
In addition to physical health, consumers are also interested in mental health. Globally, 36 % of respondents cite mental and emotional wellbeing as a primary health goal (Innova Lifestyle & Attitudes Survey, 2024). In line with this, SternVitamin has developed the Matcha Wafer Snack with the SternPowerUp premix, which supports cognitive performance with a blend of B vitamins, vitamin C, zinc and matcha powder, and can reduce the occurrence of fatigue.
The gut is also increasingly becoming the focus of health-conscious nutrition. Scientific research shows that a healthy microbiome is essential for the immune system, digestion, and even mental wellbeing. Manufacturers offering innovative solutions for holistic gut health are thus tapping into another growing market segment. Anna Schäfer: “With SternGutFeeling, SternVitamin has an innovative premix solution consisting of short-chain fructooligosaccharides, vitamins C, D, E, zinc and selenium in its portfolio, and supports manufacturers in product development with scientific expertise in micronutrients.”
Marking Global Recycling Day 2025, Winfried Muehling, Marketing & Communications Director at Pro Carton, celebrates increased recycling rates and consumer trust of fibre-based packaging
On this Global Recycling Day, Pro Carton celebrates the progress made by consumers and the packaging industry in advancing sustainable recycling practices, demonstrated by the results of the Pro Carton European Packaging Perceptions Survey 2025. Across Europe increasing numbers of consumers are taking action, with 62% of Europeans increasing their recycling rates in the last 12 months. Notably, 65% of Italians and 70% of Spaniards report that they have recycled more waste in the past year. This highlights a growing commitment to reducing packaging waste and mitigating the impact of climate change through responsible recycling.
Recycling remains one of the most effective solutions to counter packaging waste and environmental impact, with 67% of European respondents citing it as the most promising method to combat climate change. Cartonboard packages after use are not waste; they are a valuable resource that enables the production of new, high-quality packaging materials. By recognising the value of recycled cartonboard, we can further strengthen the circular economy and reduce dependency on virgin materials.
The recycling rates of different packaging materials vary, but paper and cartonboard lead the way with an impressive recycling rate of 83.2%, making cartonboard a key enabler in the transition to a truly circular packaging economy. With consumer trust in the recyclability of cartonboard at an all-time high of 85%, even surpassing glass, this confidence supports the continued reliance on cartonboard as the preferred packaging choice. Cartonboard fibres can be recycled twenty-five times, enabling the production of new, high-quality packaging materials.
Pro Carton advocates for a well-structured, separate collection of fibre-based packaging material that supports consumer participation and maximises material recovery. With resilient materials, consumer engagement, and established collection infrastructure in place, the fibre-based packaging industry is poised to drive meaningful environmental progress.
As we mark Global Recycling Day, Pro Carton reaffirms its commitment to promoting sustainable packaging solutions that align with consumer expectations and strengthen the circular economy. By prioritising recyclability and material recovery, we can create a more sustainable future for packaging and beyond.
Explore the latest global flavour trends of 2025, including mega trends and shifts in lifestyle
Innova Market Insights has been a specialist in consumer-packaged goods trends for 30 years. The company now uses an AI-enhanced platform to analyse insights and observations and generate reports like its report on global flavour trends. Innova’s 360 perspective on insights considers many facets of CPG trends, including consumers, categories, packaging, flavours, ingredients, and products. The company takes a top-down and bottom-up approach to identify trends and drivers, including flavour trends. Top-down factors include megatrends and shifts in lifestyle and attitudes. Bottom-up factors incorporate insights from global trend-spotters, as well as category trends. This comprehensive collection of intelligence can be synthesised into reports such as Innova’s Top Trends in Flavours for 2025.
Global flavour trend #1 – Sensory Therapy
Global flavour trends show that today’s world is highly uncertain, and consumers feel the stress. They look for various paths to mental and emotional wellness, including flavour experiences, that can be uplifting or calming. In fact, consumers participating in global consumer flavour trends research say that the most important feature of flavours is that they can enhance mood. Innova describes sensory therapy as leading to euphoric wellness. Flavour trends indicate that manufacturers offer flavour choices to meet consumers’ emotional needs. Flavours can be cheerful and happy, energised, healthy, or relaxed and calm. Familiar flavours and comforting flavours most impact consumer food and beverage choices, with coffee flavour and brown flavours as favourites, especially paired with products that have a creamy or smooth texture.
Global flavour trend #2 – Authentic & Rooted
Authentic & Rooted is Innova’s #2 global flavour trend for 2025. In global consumer trends research, consumers say that they look for authenticity, connection with others, and comfort through real experiences that are rooted in culture. In fact, nearly half of the consumers researched globally say that honoring food traditions with food choices that reflect their heritage is a very to extremely important factor in their diet. Participants in a global consumer trends research report want to see products on supermarket shelves that reflect old and traditional recipes. Furthermore, timeless traditional flavours are nostalgic. A world of flavours is available in all types of products, from ready meals to beverages, snacks, and coffees.
Global flavour trend #3 – Imaginative Taste Adventures
Innova’s #3 global flavour trend for 2025 – Imaginative Taste Adventures – describes consumer pursuit of experiences with flavour adventures and unique flavour combinations. Taste discoveries provide consumers with enjoyment and pleasure in food and beverages. One example of a global food trend is “swicy,” that is, sweet plus spicy. This food and beverage trend in food and beverage generates positive buzz in the form of social media mentions and sentiment trends across social media and online platforms. Taste experiences are highly important to consumers, and consumers looking for taste experiences will seek out creative flavours.
Global flavour trend #4 – Healthier Enjoyment
The #4 global flavour trend, Healthier Enjoyment, stresses the importance of combining health with flavour. By boosting the taste, texture, and healthiness of food and beverage choices, manufacturers make them more enjoyable, as well as satisfying and better for you. In a global consumer trends survey, participants noted the importance of taste and texture – after price – in food and beverage products that are nutritious. Features that improve nutrition include “light” versions that have less sugar, salt, fat, and/or calories, products that are sugar-free, and products with low or no alcohol claims. Consumers have taste expectations for sustainable products too. Consumers report that taste and texture are barriers to choosing sustainable food and beverage products, including plant-based products that they say need better taste and texture.
Global flavour trend #5 – Quality & Enrichment
Consumers globally tell Innova Market Insights that luxurious flavours feel indulgent and enhance a product’s perceived value. While price is important to consumers, the quality of a product relates to its value for money. When consumers were asked about attributes other than price that make a product a good value, premium quality was their top answer. Furthermore, consumers say that they remain brand loyal only if the products are good quality. Flavour is an important conveyor of quality, and indulgent flavours help satisfy consumer cravings.
An in-depth look at market developments, economic challenges and climate impacts in the fruit trade – now available for free on the website.
The latest edition of the European Statistics Handbook is currently available for downloading on the website of FRUIT LOGISTICA. This annual publication is a handy collection of valuable information on Europe’s key markets and producers, as well as the main fruit and vegetable flows supporting the import/export business. The handbook contains detailed analyses and data that provide an in-depth look at the developments and challenges in this sector. The focus is on production volumes and the international trade in goods. The European Statistics Handbook helps companies in the fruit and vegetable sector make better and more informed decisions. As well as statistics, the publication contains analyses that make it easier to understand the production, supply and trade data of the various European markets.
Five key findings of the European Statistics Handbook 2025:
Difficult economic situation for consumers: Despite wage rises in 2024, the economic situation remains difficult for many consumers in Europe. Prices, in particular for fruit and vegetables, have continued to rise, making an above-average contribution to the higher cost of living. However, purchase volumes are not in decline. Sustainability, organic and local produce have as yet not been impacted by the economic situation.
Weather extremes are impacting the industry: 2024 once again saw many extreme weather events which severely impacted the production and transport of goods. Freezing nighttime temperatures, heavy rainfall and flooding, particularly in Central Europe and Valencia, and the rising spread of new pests posed major challenges for farmers.
Lower operating costs, but continuing cost pressure: Following cost increases in previous years, fertiliser prices fell in 2024. At the same time however, spending on machinery, maintenance and wages increased. Labour availability remains a key problem. The price index for operating costs fell by 9 points, without any positive impact on the income situation of many farms, however.
Geo-political conflicts are influencing the sector: The conflicts in Ukraine and Gaza and the results of the European elections in 2024 have strongly influenced the political climate. The debate surrounding bureaucratic requirements and cuts in subsidies led to protests, which at times blocked transport routes. Nevertheless, topics such as climate action and sustainability are gaining traction with EU agricultural policymakers.
Mixed results in fruit and vegetable production: While fruit production fell slightly, particularly of apples, vegetable yields remained stable and in some cases (onions and peppers) even increased. The effects of frost and flooding however highlighted the vulnerability of production to such events.
All oranges 12.0 million boxes
The 2024-2025 Florida all orange forecast released by the USDA Agricultural Statistics Board is 12.0 million boxes, unchanged from the December forecast. If realised, this will be 33 percent less than last season’s final production. The forecast consists of 5.00 million boxes of non-Valencia oranges (early, mid-season, and Navel varieties) and 7.00 million boxes of Valencia oranges. An 8-year regression was used for comparison purposes. All references to “average”, “minimum”, and “maximum” refer to the previous 10 seasons, excluding the 2017-2018 season, which was affected by Hurricane Irma, and the 2022-2023 season, which was affected by Hurricanes Ian and Nicole. Average fruit per tree includes both regular bloom and the first late bloom …
Please download the full citrus crop production forecast: www.nass.usda.gov
Premium fruit and vegetable ingredients supplier SVZ sets out its predictions of the essential trends that will shape the food and beverage (F&B) industry in 2025. With an emphasis on nutritional value, and how it can be further supported by fruit and vegetable ingredients, SVZ’s three top trends reflect how consumers see F&B products as more than just fuel – but as routes to improved well-being, a greener, fairer economy and even authentic self-expression.
1. Back to basics: Fundamental nutrition
SVZ’s first top trend is consumers’ return to fundamental nutritional truths. Half a decade on from the COVID-19 outbreak, the connection between diet and health remains a central topic. Most Europeans report that they eat more healthily now than five years ago, but even so, many still worry about making the right choices amid a sea of conflicting advice.1 In France, 51 % of those surveyed by Mintel stated they felt pressure to eat and drink healthily.2 Pair this statistic with another from the same report which shows that around one in five respondents are attracted to core nutritional claims such as high fibre, vitamin or mineral content, and the ‘fundamental nutrition’ trend starts to take shape.3
“Shoppers are overwhelmed and wary of vague or complex nutritional claims,” comments Johan Cerstiaens, Commercial Director at SVZ. “Instead, they want options with clear, common-sense benefits that reflect the basics of nutrition. A great example is products which help consumers reach their recommended daily intake of fruits and vegetables. It’s a claim valued by more than a third of shoppers, but real fruit puree or a vegetable juice is also a great source of natural flavour and nutrition too.”
2. The ‘so-what’ consumer: Rebellion takes centre stage
Directly challenging the much-discussed ‘nutrition-above-all-else’ attitude, 2025 will be the year of the rebellious food and beverage consumer. This theme is defined by personal expression, imperfections and guilt-free consumption. While some address their dissatisfaction with diet trends by going back to basics, others are taking a more radical approach. For instance, 34 % of French shoppers believe ‘life is too short’ to worry about specific food and drink choices, while worldwide, 43 % of consumers state they want to see more indulgent and ‘crazy’ food and drink creations.4 New-year trend predictions from Mintel, FMCG Gurus5 and Innova Market Insights all reference these rebels who prioritise gratification over righteousness.
“This trend is so interesting because it presents several different routes to success,” Cerstiaens continues. “On the one hand brands can lean into the convention-bucking aspect with wild and wonderful flavour combinations, but on the other they could focus on authenticity by demonstrating how their products align with key consumer values, such as plant-based eating or ethical sourcing.”
3. Supply and demands: Food safety, security and sustainability
SVZ’s final 2025 trend relates to the impact of geopolitical and climate-related disruptions on the food and beverage segment. From major political events to increasingly volatile weather events, global supply chains are under pressure – and shoppers are taking notice. Between on-shelf shortages and the rise of ‘skimpflation’6, reports of consumer concern are unsurprising, with 77 % of Italian adults for instance believing that climate change will affect the availability of supermarket products in their lifetime.7 In fact, globally, two thirds of shoppers state that sustainability is more important to them now than it was two years ago8, suggesting this is a purchase driver that will only continue to grow in importance.
“While it may not always be the easiest of topics, at SVZ we know no discussion about the future of food and beverages is complete without addressing sustainability and security of supply,” states Cerstiaens. “Through our daily operations, we have a seen genuine determination, from farm to fridge, to build a fairer, greener and more efficient global food system. Rather than being discouraged by current challenges therefore, as a sector we should be inspired to collaborate across the supply chain, drive innovation in natural ingredients and adopt sustainable sourcing strategies that help keep the F&B industry climate-resilient.”
A harmonious blend of creamy milk and rich maple, ‘Milky Maple’ captures a global desire for warmth, indulgence and wellbeing in 2025.
dsm-firmenich, a global leader in nutrition, health, and sustainable innovation, proudly announces ‘Milky Maple’ as its Flavour of the Year for 2025. This unique creation taps into two beloved trends: the creamy softness of milk mixed with the rich, natural sweetness of maple. The blended flavour provides a sense of calm and contentment and can be incorporated into a wide range of applications.
“As food and beverage trends shift toward comfort, nature and personal wellbeing, people increasingly gravitate towards flavours that offer a taste of familiarity, balance and connection,” said Maurizio Clementi, Executive Vice President of Taste, Texture, and Health at dsm-firmenich. “’Milky Maple’ delivers on this demand – it is a soothing embrace that draws people into a world of warmth and indulgence.”
The maple movement
Maple, long cherished as a North American dietary staple, is rapidly expanding its presence worldwide. Since early 2019, dsm-firmenich’s trend analysts have observed maple transcending geographic and cultural boundaries, gaining popularity as a versatile ingredient across Europe, Asia and beyond. Maple’s adaptability is evident as it moves beyond syrup to influence an array of culinary creations, from baked goods to savory dishes.
“Maple is evolving from a regional favourite to a global flavor phenomenon,” said Jeffrey Schmoyer, VP of Human Insights at dsm-firmenich. “Its ability to offer a feeling of cosiness and its versatility have driven its momentum across diverse cultures and cuisines.”
Mapping Milky Maple’s rise to the top
Maple as a flavour traces its roots back to the sap of select maple tree species – most notably the sugar maple – that flourish in cool, northern climates. As a naturally derived ingredient, maple sap offers a unique sweetness with warm, earthy undertones, making it an attractive alternative to traditional sweeteners and an essential part of the ‘brown note’ flavour family.
“Maple is going mainstream,” said Mikel Cirkus, Senior Director, Foresight & Design at dsm-firmenich. “Candy Cap Mushroom – a natural forest product with a distinctive maple aroma – is already prized by chefs as a flavouring for baked goods, ice cream, confectionary and even beer. This mushroom, part of the Milk Cap group, mirrors the appealing ‘brown note’ qualities of maple, satisfying consumer mood for food that is deeply entrenched in nature.”
The creamy allure of milk is also enjoying a surge in popularity, especially in Asia, where its smooth taste and texture provide a perfect pairing for maple’s sweetness. This growing trend underscores milk’s timeless ability to evoke nostalgia and simplicity, further reinforcing ‘Milky Maple’ as both a flavourful and immersive sensory experience.
Crafting the ultimate Milky Maple moment
Developing the ideal ‘Milky Maple’ flavour requires a combination of sweetness, creaminess and balance, and dsm-firmenich’s capabilities can be leveraged to create a delectable milky maple base. For example, TasteGEM® 3D Essentials technology can accentuate the natural sweetness of maple. For plant-based applications, SMART MILK flavours and DYNAROME® DA innovations expertly replicate the creamy, buttery taste and rich texture of traditional milk that perfectly complements maple’s depth. Whether for dairy or plant-based innovations, dsm-firmenich’s advanced solutions can unlock the full potential of this versatile flavour.
What’s more, ‘Milky Maple’ closely aligns with the highly anticipated Pantone Colour of the Year 2025 from Pantone. The world-renowned authority on colour has named the shade ‘PANTONE 17-1230 Mocha Mousse’ as the top trending colour for 2025. With their warmth, richness and indulgent associations, both colour and flavour point to a growing tendency for consumers to enjoy small, meaningful moments over the coming year.
“‘Milky Maple’ is an invitation for people to pause and savour a moment of pure warmth and decadence” said Maurizio Clementi, Executive Vice President of Taste, Texture, and Health at dsm-firmenich. “This flavour is a journey – and a gentle reminder of the joy, comfort and connection that can be found in simple pleasures.”
Mintel, the experts in what consumers want and why, has announced three key trends that will shape consumer behaviour in the years ahead. In 2025 and beyond, we’ll witness the human mind, nature and technology aim to find harmony, though not always achieve it. Consumers and brands will live in a pendulum that constantly swings between a sense of control and a loss of control. Mintel’s objective for 2025 is to delve into the nuances of all seven Mintel Trend Drivers (Value, Wellbeing, Identity, Rights, Technology, Surroundings and Experiences) across three different contexts: Home, Community and Globe.
The three consumer trends for 2025 are:
The Home: Under Construction
In an unpredictable housing market, true comfort and authenticity in our homes will come from celebrating imperfections and individuality rather than chasing an ideal that often eludes us.
The Community: Linked Lives
Communities will exist in a collaborative space that defies physical limits, inspired by what brands and consumers can imagine together.
The Globe: Tradition in Transition
The way things have always been done is changing by force as much as choice. Brands will need to embrace this inevitability to sustain progress and relevance.
The Home: Under Construction
Daniel Takacs, Mintel Associate Director, Consumer Trends, said: “The purpose of ‘home’ is evolving, and brands are being put at the forefront to inspire pieces of a home—not a complete home. Consumers are no longer waiting for the perfect functional space to start living. As people rebalance their routines and habits, they are doing so through a lens of optimising their time (e.g. multitasking) and their well-being (e.g. rituals). This contradiction of harmonising productivity with self-care is shaping the future of the home.
“As individuals grapple with the challenges of securing a stable home and accept that ownership expectations don’t always align with reality, familiar comforts will become even more vital. The growth of childless couples, new relationship models and ageing in your own home and communities, will all influence how people want to live. Concurrently, remote work will reshape family dynamics, impacting how children develop attachment bonds in environments where parents are constantly present. Modern home life, where emotional, practical and economic factors all play critical roles, will result in a reevaluation of defined household roles. In the envisioned future, home is not merely a place to live; it is a hub of health, efficiency and personalised comfort.”
The Community: Linked Lives
Daniel Takacs, Mintel Associate Director, Consumer Trends, said:
“In the face of inevitable change, people are looking to form stronger, sustainable and long-lasting connections to help them grow resilient to whatever life throws at them. Driven by a need to prepare for everything from climate change events to political shifts, the complexity and unpredictability of these issues make it neither logical nor desirable to tackle them alone. Consequently, social groups have become a necessary part of how people plan for the future, seeking out intentional companionship and collective support.
“Despite a fear of growing loneliness and isolation, there’s optimism in the fact that self-expression invites community, whether it’s Swifties or coffee enthusiasts. A brand’s tone can foster a sense of belonging and empowerment with its audiences, shaping a space where individuals can thrive and engage positively with each other.
“Ultimately, brands will have to adopt a balanced approach to AI, ensuring it supports human self-expression to mitigate the risk of increased social isolation. Brands will not only be viewed as a resource for products, but they will be central to creating spaces where individuals feel valued and supported.”
The Globe: Tradition in Transition
Daniel Takacs, Mintel Associate Director, Consumer Trends, said: “Consumers can no longer go about their daily lives without an awareness of the global changes at play, from extreme weather to advancing technology. Brands must be acutely aware of the evolving consumer sentiment that swings between moral values and basic needs. Environmental change, technological advancement and ageing populations will cause significant challenges for consumers. Tensions will arise between generations as Baby Boomers (born 1946-1964) remain active well into old age, and Gen Alpha (born 2010-25) demand attention.
“In addition, the norms around health and beauty will see a notable shift, with the use of weight-loss drugs and cosmetic surgery becoming normalised. While these trends reflect shifting attitudes towards body image, as consumer expectations evolve, there will be a growing emphasis on transparency, safety and efficacy in health and beauty products. Brands will be called on to address immediate aesthetic desires and also prioritise long-term health, setting the stage for a future where wellness is accessible.”
The Prognosfruit Conference is Europe’s leading annual event for the apple and pear sector, gathering apple and pear experts from across Europe and beyond. Prognosfruit 2024 took place in Budapest, Hungary. During the conference, WAPA (World Apple and Pear Association) released its forecast for the upcoming season of 2024/2025. The forecast for apples is set at 10,2 million t, 11,3 % lower than last year. The pear crop shows a slight recovery from 2023, increasing by 4,9 % to 1,79 million t.
Prognosfruit, the leading annual event for the apple and pear sector, took place in Budapest, Hungary. Prognosfruit 2024 was organised by WAPA in cooperation with FruitVeB (Magyar Zöldség-Gyümölcs Szakmaközi Szervezet). The meeting was opened with an address by István Nagy, Hungarian Minister of Agriculture, currently holding the rotating EU Presidency. He presented the agenda and priorities of the European Council of Agriculture Ministers. This agenda includes the future direction of the agricultural policy in challenging times and the future of the CAP, to secure the competitiveness of the production, and to address the impact of climate change, the sustainability debate, food security, labour issues, and geopolitical uncertainties.
In 2024, the apple production in the EU for the top producing countries contributing to this report is estimated to decrease by 11,3 % compared to last year to a total of 10.207.405 t. This year’s crop is also 13,6 % below the average of the previous 3 years. Regarding the main varieties, Golden Delicious production is set to shrink by 10,2 % to a total of 1.972.514 t. Gala, the second-largest variety, is expected to decrease by 11,1 % (1.350.835 t). Red Delicious is estimated to grow in production (+2,8 %), while Idared’s should be 18,4 % lower than in 2023.
The EU pear crop for 2024, on the other hand, is estimated to grow by 4,9 % compared to last year’s production with a total of 1.790.229 t. This increase is due to the recovery in Italy’s production (+120,5 % compared to 2023) and despite a reduction in the Belgian and Dutch figures (-26,6 % and -8,7 % respectively). In 2024, the production of Conference pears is estimated to decrease by 13,5 %, to 776.128 t. William BC pear production, on the other hand, should grow by 33,8 %. Abate Fetel’s production is forecasted to recover to 124.832 t (+131,8 %)
The market balance will be influenced by a relative steadiness of volume destined for the fresh market due to stable production Western part of the EU in France, Italy, and Spain. On the other hand, the Central and Eastern regions of the European Union were heavily impacted by poor blossoming, late frost, and hail, leading to lower crops in Poland, Hungary, the Czech Republic, and Austria. This will imply a lower supply for apple processing in the 2024/2025 season.
The outlook for the season is overall positive and should provide opportunities for better returns for the sector, which still faces the challenges of inflation and rising costs of the past months.
The 2024-2025 orange crop forecast for the São Paulo and West-Southwest Minas Gerais citrus belt by Fundecitrus in cooperation with Markestrat and full professors at FEA-RP/USP1 and FCAV/Unesp2, is 232.38 million boxes of 40.8 kg (90 lbs) each. This production is divided as follows (figures in parentheses indicate the drop in production as compared to the previous crop):
37.12 million boxes of the Hamlin, Westin, and Rubi varieties (- 36.10 %);
15.72 million boxes of the Valencia Americana, Seleta, Pineapple and Alvorada varieties (- 15.07 %);
70.97 million boxes of the Pera Rio variety (- 27.30 %);
81.58 million boxes of the Valencia and Valencia Folha Murcha varieties (- 22.45 %);
26.99 million boxes of the Natal variety (- 2.91 %).
Approximately 14.61 million boxes are expected to be produced in the Triângulo Mineiro (- 47.48 %).
Overall, the projected volume represents a significant drop of 24.36 % as compared to the previous crop that totaled 307.22 million boxes, a value close to the average for the last decade …
1Marcos Fava Neves, Part-time Full Professor at FEA-RP/USP. 2José Carlos Barbosa, (voluntary) Full Professor at FCAV/Unesp.
dsm-firmenich, a leading innovator in nutrition, health, and beauty, has opened the application process for its flavourist school’s class of 2025. This world-class training school is set to lead the next era of flavour innovation and culinary excellence. From April 12 to May 1, aspiring tastemakers from around the world can apply for the two-year trainee program.
This proprietary school reflects dsm-firmenich’s commitment to advancing the art and science of flavour creation while meeting the global demand for foods and beverages that are healthier, more delicious, and better for people and planet.
The school’s two-year curriculum focuses on scientific expertise and creative know-how, equipping students with the skills needed to shape the future of flavours. With more than 80 industry experts guiding the program, the school provides a dynamic learning environment that fosters cutting-edge expertise and innovation. In 2023, the school received over 1,600 applicants for the class of 2024. The 11 candidates will be offered a job within dsm-firmenich upon successful completion of the course.
The flavourist school is an example of dsm-firmenich’s long-standing commitment to continuous improvement and staying ahead of industry trends. The school is an integral part of dsm-firmenich’s flavourist academy, which for many decades has supported the career development of its community of flavourists – anticipating the expectations of its customers and building on more than 125 years of the company’s history. The flavourist school is led by Veronique le Gouellec, Global Director Creation, with Patrick Salord, Vice President Global Creation, as dean.
Veronique le Gouellec, Global Director Creation at dsm-firmenich, says: “The flavourist school is a testament to our commitment to talent development. These passionate people trained by dsm-firmenich will play a crucial role in developing the next generation of great tasting foods and beverages, from delicious low-sugar drinks to sustainable dairy options, savory snacks, and nutritious plant-based alternatives.”
Patrick Salord, Vice President Global Creation at dsm-firmenich and Dean of the flavourist school, comments: “It’s our ambition to shape the future of flavours and the best way to do that is to nurture talent. By investing in the training and development of the next generation of flavourists, we are contributing to our broader goal of creating healthier, more sustainable, and delicious foods and beverages for consumers around the world.”
Chr. Hansen Holding A/S today released its 2025 Strategy with the ambition to create a differentiated bioscience company with focus on its microbial and fermentation technology platforms putting Food Cultures & Enzymes and Health & Nutrition at the center of its new strategy. During the strategy period which runs until the end of the financial year 2024/25, Chr. Hansen’s long-term financial ambition is to deliver mid- to high single-digit organic growth, averaged over the period. Furthermore, the Company plans to increase its underlying EBIT margin before special items, before portfolio changes and currency impacts, with efficiency gains and scalability benefits from operations, as well as synergies from recent acquisitions, to be partly reinvested into the business during the strategy period. Average growth in free cash flow before acquisitions and special items is expected to exceed the average absolute EBIT growth.
CEO Mauricio Graber says: “Chr. Hansen has undertaken a tremendous journey since its start as an ingredient supplier to the dairy industry, and I feel very proud to lead a company with such a strong purpose and so many exciting growth prospects. With the launch of our 2025 Strategy we are stepping up our game to unlock the next wave of value creation by advancing Chr. Hansen into a focused global bioscience player that specializes in fermentation technology and microbial solutions. With this focus we will be uniquely positioned and clearly stand out in our industry.”
“At Chr. Hansen, we will continue to pioneer microbial science to improve food and health, for a more sustainable future. Already today, more than 80 % of our revenue contribute to the United Nation’s Sustainable Development Goals, and we are committed to continuing to leverage the Power of Good Bacteria™ which is also reflected in our newly defined purpose: ‘Grow a better world. Naturally.’”
Underlying markets remain attractive
During its strategy process, Chr. Hansen has conducted a thorough review of industry dynamics, consumer trends and growth opportunities in its existing segments. Megatrends such as a growing world population, demographic shifts, increasing health awareness and a strong climate change agenda continue to support Chr. Hansen’s business model. Growth prospects in the Company’s underlying markets remain attractive.
2025 Strategy (‘where to play’)
Under its 2025 Strategy, Chr. Hansen has defined four strategic focus areas that set the framework for its future growth trajectory: REINVEST, LEVERAGE, EXTEND and REVIEW.
REINVEST in core platforms
Chr. Hansen has been the ingredient supplier of choice for the dairy industry for many decades and has also built a strong microbial business for animal feed, dietary supplements and infant formula over the last thirty years. During the strategy period the majority of the absolute growth will come from the core platforms. As such Chr. Hansen will continue to prioritize and invest in Food Cultures & Enzymes, Animal and Human Health. Innovative products, launched across all business areas, are expected in the strategy period, both in existing and new product categories, for example probiotic solutions for foods and pet food.
LEVERAGE the Microbial Platform to grow lighthouses and new areas
Chr. Hansen continues to see many attractive growth opportunities to leverage its technology platform to develop solutions for new applications and end markets. The Company remains committed to further develop its existing lighthouses Bioprotection, Plant Health and Bacthera, and is today launching a new lighthouse in Fermented Plant Bases, where Chr. Hansen sees itself uniquely positioned to gain a meaningful share in this fast-growing market.
“Each of the four lighthouses holds tremendous potential. We are breaking new ground, and I am truly excited about the journey that lies ahead of us when it comes to fighting food waste, shaping the future of food and contributing to sustainable farming and the development of pharmaceuticals based on bacteria,” says CEO Mauricio Graber.
Lighthouses at a glance:
Bioprotection: Special culture range that prevents spoilage, reduces food waste and increases safety of dairy and other foods. The long-term market opportunity is estimated to be around EUR 1 billion with an addressable market of around EUR 200 million in 2025
Fermented plant bases: Fermentation solutions for spoonable and drinkable fermented milk alternatives and fermented beverages. The long-term market opportunity is estimated to be more than EUR 100 million with an addressable market of less than EUR 100 million in 2025
Plant health: Crop protection solutions with a focus on bionematicides, biostimulants and biofungicides. The long-term market opportunity is estimated to be more than EUR 1 billion with an addressable market of around EUR 400 million in 2025
Bacthera: Joint venture with Lonza AG in contract manufacturing for live biotherapeutics. The long-term market opportunity is estimated to be more than EUR 1 billion with an addressable market of EUR 150-200 million in 2025 (only clinical trial market)
EXTEND Microbial Platform through M&A and R&D partnerships
During the strategy period Chr. Hansen intends to further strengthen its technology platform across its competencies, such as cultures and probiotics, dairy enzymes and value-added fermentation through acquisitions and the expansion of the R&D partner network. The recent acquisitions of HSO Health Care and UAS Laboratories are examples of this, and both offer attractive commercial, operational and R&D synergy opportunities.
REVIEW strategic options for non-microbial assets
Chr. Hansen’s Natural Colors division is the global market leader for natural colors. Whilst the division shares the Company’s overall purpose and stand-alone offers an attractive return profile, synergies with the Microbial Platform are limited. As already communicated on July 2, Chr. Hansen has therefore decided to initiate a strategic review of its Natural Colors division. The process is progressing well.
Implementation of 2025 Strategy (‘how to win’)
Chr. Hansen has defined five dimensions along which the Company is going to implement the strategy:
CUSTOMERS: Chr. Hansen will further broaden its customer base and expand its global reach to become a truly global bioscience company. The Company aims to increase its presence in emerging markets. Secondly, Chr. Hansen will continue to invest in application development, sales and marketing resources to positively influence end-market demand and advance its digital agenda to deliver best-in-class service to its customers
INNOVATION: Bringing new innovations with a sustainable impact to market remains a top strategic priority. As such Chr. Hansen will allocate around 75 % of the R&D spending during the strategy period towards new product development. Furthermore, the Company will intensify its efforts to bring products to market faster
OPERATIONS: Chr. Hansen continues to see ample room to realize further operational efficiencies in its production through process innovations and automation/digitization whilst driving scalability benefits through future capacity expansions. Capex spending as a percentage of sales is expected to decline over the period compared to 2018/19
PEOPLE: As Chr. Hansen grows as an organization it is important to safeguard the Company’s unique purpose and performance culture. Furthermore, the Company will continue to invest in talent management and is committed to driving diversity
PURPOSE: As part of its new strategy, Chr. Hansen will accelerate its sustainability ambition and commits to the Science Based Targets initiative to limit global temperature rise to 1.5 degrees by reducing its environmental footprint with investments into renewable energy, recyclable packaging and circular biowaste management.
New financial and non-financial ambitions until 2024/25
Chr. Hansen has an ambitious financial agenda and remains committed to delivering industry-leading profitable growth and a strong cash flow generation. From the base year of 2018/19, Chr. Hansen aims to deliver:
Mid- to high single-digit organic growth, averaged over the period
An increase in EBIT margin before special items, before portfolio changes and currency impacts. The margin improvement is expected to be based on efficiency gains and scalability benefits from operations as well as synergies from recent acquisitions, which will be partly reinvested into the business during the strategy period
An average growth in free cash flow before acquisitions and special items exceeding the average growth in absolute EBIT before acquisitions and special items
The financial ambition is based on constant currencies and does not take future acquisitions or divestments into account, even if future activities are likely. The financial ambition is also based on the current political and economic environment and projections, and any deterioration may impact the ambition negatively (please see next page for details on COVID-19).
Chr. Hansen has set the following sustainability and non-financial ambitions:
Products: More than 80 % of revenue from sustainable products that contribute to the United Nation’s Sustainable Development Goals 2, 3 and 12; 25 million hectares covered with natural solutions (Plant Health and silage inoculants); 200m people consuming Chr. Hansen’s probiotic strains; 2 million tons of yogurt waste reduced
Planet: As part of its commitment to limit global temperature rise to 1.5 degrees, Chr. Hansen aims for 100 % renewable energy, circular management of biowaste and recyclable key packaging materials
People: The Company aims to have introduced 100 % of its new employees to its culture model, have a 1:1 equal ratio between female employees and women in management, have a top 25 % score in its employee engagement survey and reach a lost-time incident frequency of below 1.5
Capital allocation priorities
Chr. Hansen’s capital allocation framework remains unchanged. Organic growth remains the number one priority followed by bolt-on acquisitions which the Company seeks proactively to strengthen its Microbial Platform, particularly in the dynamic and evolving Health & Nutrition markets. Thirdly, Chr. Hansen will maintain the policy of issuing an ordinary dividend of 40-60 % of net income . Finally any excess cash will be distributed as extraordinary dividends or share buy-backs.
Impact of COVID-19 on market outlooks
The global COVID-19 pandemic has changed consumption patterns and consumer choices and has put supply chains globally under pressure. As an essential part of the food supply chain and supplier to the health industry, Chr. Hansen did not see material impacts to its operations or business model from the pandemic. However, during a global recession, potentially lower protein consumption (especially in emerging markets) and delayed or reduced demand from customers may impact Chr. Hansen’s ability to drive sales. That said, the pandemic crisis also provides new opportunities, for example through increasing health awareness and interest in probiotics with immunity concepts.
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