Raw Generation, a leading cold-pressed juice and nutrition brand in the U.S., announced Little Sippers, a new line of nutritionist-designed cold-pressed juices made just for kids. Each weekly set includes juices with 40 raw fruits and vegetables, offering a delicious and nutritious variety. It allows parents an easy and fun way to incorporate essential nutrients into their kids’ diets, with no added sugars or artificial ingredients.

In the U.S., approximately two-thirds of children’s energy intake comes from ultra-processed foods, according to a recent study by JAMA. With this in mind, Little Sippers was created to combat the alarming rise in childhood obesity and nutritional deficiencies. Each 4-oz bottle contains naturally occurring vitamins and minerals while delivering hydration, antioxidants, and electrolytes without the ultra-processed ingredients in traditional juice boxes. The weekly packs contain seven flavours – Red, Orange, Yellow, Green, Blue, Purple, and Pink – allowing children to enjoy a rainbow of fruits and vegetables and give parents peace of mind knowing their child is getting real, whole foods and unprocessed nutrition.

Unlike shelf-stable juices that are heavily processed and stripped of real nutritional value, Little Sippers are 100 % raw and cold-pressed to preserve every possible nutrient. Every bottle is free of the questionable “natural flavours” and gluten-, soy-, and dairy-free. Like Raw Generation juices, Little Sippers ship frozen for optimal freshness and convenience, and arrive within 1-3 business days. They are available in supply options of 4-week (28 bottles for USD 99.99) and 8-week (56 bottles for USD 159.99). Little Sippers are meant to be enjoyed daily, offering children a fun way to supplement their diet and get a wide variety of fruits and vegetables – 40 to be exact!

For more information about Little Sippers, please visit www.LittleSippers4Kids.com.

At Vitafoods Europe from May 20 to 22, 2025 in Barcelona, SternVitamin (Booth 3G122) will be focusing on the topic of women’s health. Under the theme “Micronutrients for a healthy life”, the company will be presenting innovative premixes that are specially tailored to the needs of women at different stages of their lives. As a global manufacturer of micronutrient premixes, SternVitamin is a customer-oriented partner for producers of fortified foods and beverages as well as food supplements, worldwide. At the trade fair SternVitamin will highlight its expertise in the production of science-based, trend-oriented premix solutions, and will present a vegan protein shake containing important micronutrients for physically active women.

Targeted support for women at every stage of life

Certain health issues are particularly relevant for women. Studies show that micronutrient deficiencies such as iron, folic acid or iodine are particularly common in women. For example, hormonal changes at different stages of life – such as during pregnancy, menopause or the menstrual cycle – lead to changes in micronutrient requirements. During these phases, it is therefore particularly important to ensure an adequate supply of micronutrients.

SternVitamin premixes are specifically developed for women and cover a broad portfolio of relevant micronutrients, supporting women’s health at every stage of life. The newly developed SternWoman Cycle Support premix supports women’s wellbeing throughout the menstrual cycle. In addition to selected micronutrients, the premix contains chamomile extract, a herbal component with a calming effect. The premixes SternPregnancy 1 and SternPregnancy 2 provide support during pregnancy and address the different micronutrient requirements in the various phases of pregnancy. SternWoman 45+ – a balanced blend of vitamins, minerals and green tea and blackcurrant extract – was developed for women during perimenopause.

Trade fair innovation: Vegan clear protein shake – with micronutrients for physically active women

As an innovative highlight SternVitamin is presenting a vegan clear protein shake based on pea protein hydrolysate in cooperation with its sister company SternLife, a provider of modern functional nutrition, specialising in protein bars and powder-based supplements. The SternActive premix, specially developed by SternVitamin, addresses the most common micronutrient deficiencies in women and contains electrolytes such as calcium, magnesium and sodium, for regeneration after physical activity. In addition, vitamins B2, B6, B12, C, and iron support energy metabolism and contribute to the reduction of tiredness and fatigue.

This fruity, clear protein shake with tropical flavour in combination with the SternActivepremix is especially appealing to active and health-conscious women.

In an increasingly complex global landscape shaped by inflation, rising tariffs, and political volatility, consumer behavior is undergoing a profound transformation. Cost-of-living pressures and trade policy disruptions are not only fueling economic anxiety but also prompting tangible shifts in how and why consumers shop. These forces are accelerating a move toward value-driven decision-making, increased scrutiny of product origin, and a growing preference for local alternatives, according to the Q1 2025 consumer survey^* by GlobalData, a leading data and analytics company.

Concerns over trade-related inflation are widespread. More than half (56 %) of global consumers say they are “extremely” or “quite concerned” about the impact of trade wars and import tariffs on the prices of the products they buy. This concern is even more pronounced in countries directly affected by US trade policy, including Canada (66 %) and Mexico (62 %). Despite being at the center of trade friction, China stands out for its lower levels of concern, with 40% of respondents saying they are not worried about tariffs, highlighting regional differences in public perception and economic insulation.

Prerana Manral, Senior Consumer Analyst at GlobalData, comments: “These concerns are not abstract. They are driving tangible changes in consumer behavior across everyday categories such as food, drinks, toiletries, clothing, and homewares. According to the survey, 54 % of consumers are now checking or comparing prices online before making a purchase, and 47 % are switching to cheaper brand alternatives.

“Private labels are seeing a notable rise, with 33% of consumers saying they are buying more store-owned brands to manage costs. Additionally, 38 % of shoppers are turning to discount retailers or cheaper outlets, while nearly one-third (32 %) have stopped buying certain products altogether because they have become too expensive.”

Manral continues: “Trade policy is no longer just an economic lever; it’s a force that is reshaping everyday consumer choices. What we’re seeing is a structural shift in how people engage with brands and pricing. Consumers are now making sharper, more value-conscious decisions, and many are actively abandoning higher-priced products or stores.”

Beyond pricing responses, the survey highlights a growing ideological and environmental awareness in consumer preferences, particularly around product origin. On average, 68 % of the respondents globally say they prefer to buy local products: 67 % cite price, or 65 % say environmental friendliness, as the main reasons, while 71 % say they do so to support local brands.

Political sentiment is also playing an influential role, with 58 % of global consumers^* reporting that recent political events have made them more attentive to the country of origin of products they purchase. This intersection of cost-consciousness and conscious consumerism is emerging as a powerful force in a politically volatile economy. While affordability remains the entry point, values such as environmental impact and national loyalty are increasingly determining purchasing behavior.

Manral concludes: “As consumers increasingly respond to rising tariffs and price pressures by shifting toward local products and value-driven alternatives, FMCG companies must recognize this as a long-term behavioral shift rather than a temporary adjustment. To remain competitive and relevant, brands should invest in localized sourcing and production, expand affordable and private-label offerings, and strengthen communication around value, sustainability, and origin.”

^*GlobalData 2025 Q1 global consumer survey, 22,000 respondents across 42 countries.

Prinova Europe will showcase its functional nutrition capabilities in great-tasting, ready-to-mix beverage concepts targeting consumer trends at Vitafoods Europe (20th to 22nd May in Barcelona).

New consumer research by the premix and blends specialist has found that 53 % of consumers cite great taste as the primary influence on purchase.¹ Prinova’s Vitafoods concepts combine trending flavours with functional nutrition and branded ingredients to demonstrate how manufacturers can develop innovative products that address key market needs. They include:

• Citrus Blast – a pre-workout beverage packed with ingredients to unlock performance potential. This has been identified by Prinova’s research as a megatrend² and of particular interest to sports and active nutrition consumers.³ The citrus-flavoured drink includes
  L-citrulline, natural caffeine and B vitamins. It also contains 200 mg of CitraPeak^®, the first 100 % soluble form of hesperidin. Currently available in the US, the clinically supported pre-workout ingredient will soon be launched in Europe.
• Good Guts Lemon Ginger Tea – a refreshing drink for digestive health support. Prinova research has identified digestive/gut health as a megatrend² and consumers’ primary health concern.⁴ The concept includes Aquamin^®, a marine mineral complex and prebiotic for which Prinova recently acquired exclusive distribution rights in the DACH region. In human studies, Aquamin^® has shown potential for aiding gastrointestinal tract health.
• Young at heart – In Prinova’s recent market research, healthy ageing emerged as a key concern, with over half (52 %) of consumers saying it significantly affected their choices of food or nutrition products. Specially formulated to meet this need, this red fruit-based beverage concept contains ingredients such as saberry, vitamins A and C, and magnesium.

James Street, Global Marketing Director at Prinova, said: “We’re looking forward to demonstrating our unrivalled functional nutrition capabilities with our great-tasting, ready-to-mix beverage concepts at Vitafoods Europe. At Prinova, we specialise in developing innovative product concepts that reflect market trends. Our expertise in research and analysis of supplements, health, wellness, sports and lifestyle trends and consumer preferences uncovers untapped potential that drives category and overall market growth. As an industry leader in ready-to-mix powder contract manufacturing, we also offer huge flexibility in formats, including convenient stick packs for precise dosing and easy portability.”

¹Research conducted online between May and June 2024
²Prinova, 2024 and 2025 Trends (2023)
³Prinova White Paper, State of play: new insights into the changing sports nutrition market: https://www.prinovaglobal.com/eu/en/resources/white-paper/new-insights-into-the-changing-sports-nutrition-market
⁴Prinova White Paper, Getting personal: nutrition in the digital age: https://www.prinovaglobal.com/eu/en/resources/white-paper/getting-personal–nutrition-in-the-digital-age

Plenish, one of the number one brands for single shots in the UK, announced three new wellness shots as it continues to lead development of the category, including Kids Shots as a category-first, Ginger Energy providing a balanced energy lift from vitamins C, B6 and iron, plus natural caffeine, and a new redesigned format with 420 ml multi-serve Dosing Bottles.

The shots category is seeing unwavering growth and is predicted to grow in value from £42 million RSV to £115 million RSV by 2027. Plenish is continuing to drive the category growth with innovative additions to its existing range of shots, which respond to the growing number of consumers who are investing in their health and wellbeing.

Plenish Kids Shots

Plenish is proud to introduce Kids Shots as a UK-first in the category as it reaches new audiences with a delicious and nutrient-packed 60ml vitamin shot designed to support the growth and development of children aged between 4 and 11. Plenish Kids Shots are available in two flavours: Berry and Mango and are fortified with essential vitamins and minerals while containing no added sugar or preservatives. The vitamin shots contain 100 % of a child’s recommended intake (RI) of vitamin D for bone health, 100 % RI of vitamin C for immune support, iron for cognitive development and zinc for additional immunity.

Children are in a rapid period of growth and development, and with the percentage of young children at risk of iron deficiency increasing yearly in England and vitamin D deficiency apparent across the UK population, fortified food and drinks can help to provide the key nutrients required at this life stage. Plenish has carefully selected a blend of vitamins and minerals which are essential for children, to address these deficiencies, including vitamin C to aid iron absorption. Plenish Kids Shots meet the England School Food Standards and last outside of the fridge for 8 hours, allowing them to be enjoyed at breakfast, as a healthy addition to a packed lunch or a child-friendly nutrition boost during the day.

Plenish Ginger Energy

Plenish Ginger Energy is spicing up the shots category. The 60ml shots (also available in the new 420ml multi-serve Dosing Bottle format) provide a natural source of caffeine from Yerba Mate (20mg/100ml) for a balanced lift. Plenish Ginger Energy offers energy release from vitamin C, B6 & iron and an invigorating sensorial experience provided by the ginger root coupled with the balanced caffeine from the Yerba Mate and the effective blend of vitamins and iron. The launch marks a new occasion for Plenish as it addresses new needs with the shot which is designed to replace an afternoon coffee or provide a pre-workout kick.

Plenish 420 ml multi-serve Dosing Bottle

Transforming its existing Dosing Bottle format to enter new daily consumption occasions with greater value and convenience, Plenish is introducing a new 420 ml multi-serve Dosing Bottle across its range of shots, now providing seven shots in one convenient bottle. Dosing Bottles are the leading format for wellness shots, holding a 62 % category share, worth £30 million. Plenish’s uniquely designed bottles which contain dosing marks for extra convenience provide a more accessible format and a convenient way for shoppers to enjoy the range, including Ginger Immunity, Turmeric Recovery, Berry Gut Health, Mango Sunshine, and the newly launched Ginger Energy.

Russell Goldman, Managing Director of Breakthrough Brands at Carlsberg Britvic, said: “The launch of Kids Shots, Ginger Energy, and our new multi-serve Dosing format marks a significant next step in the shots category – one that Plenish is uniquely positioned to lead. These new innovations are designed to unlock new occasions, attract new audiences, and make functional wellness even more accessible. By responding directly to consumer needs and working closely with our retail partners, we’re not just expanding our range but driving category growth and bringing plant-based health to more people than ever before.”

The expansion of Plenish’s range of shots will be brought to life throughout the summer, as it continues its ‘Give it a Shot’ campaign launched in January, including the implementation of nationwide out of home advertising, display and paid social media across Instagram and TikTok, shopper marketing and exclusive events. The out of home creative will focus on the health and lifestyle benefits of Plenish’s new shots, appearing in small and large format across London between May and June 2025.

In addition to the creative campaign and media sponsorships, Plenish is running a paid social media campaign across its Instagram and TikTok channels, with content produced by wellness and lifestyle creators.

The highly anticipated VITAFOODS Europe 2025 is set to take place from May 20th to 22nd at FIRA, Barcelona, bringing together global leaders in the Nutraceutical and Functional Nutrition industry.

This premier European tradeshow epicentre provides a vital platform for networking, knowledge exchange and reimagining the latest advancements in functional ingredients and integrated health solutions. With over 21,500 expected attendees and more than 1,300 exhibitors from around the world, the event promises to be a dynamic hub of activity and innovation. Visitors will gain exclusive insights from expert panel discussions, connect with visionary industry leaders and explore cutting-edge innovations shaping the future of nutrition.

A booming industry

The nutraceutical and functional nutrition industries are experiencing remarkable growth, fuelled by increasing consumer awareness of the link between diet and health. Valued at approximately EUR 549 billion globally in 2024, the market is projected to reach EUR 854 billion by 2030, growing at a CAGR of 7.6 %.

Nowadays, consumers expect more than just great taste from their food and beverages; they actively seek products that provide tangible health benefits. In fact, 56 % of global consumers search for food and beverage options that promote gut health. This shift is driven by advancements in nutritional science, public health campaigns and the influence of digital and social media. As this trend accelerates, VITAFOODS Europe offers the perfect stage for companies to collaborate and get ahead of the curve as this industry booms!

Döhler at VITAFOODS Europe

Marking their debut at VITAFOODS Europe, Döhler’s exhibit will unveil an impressive showcase of their latest pioneering solutions in the functional ingredients and integrated health solutions sector. With a mission to holistically advance healthier and longevity, their presented product portfolio is designed for better nutrition.

Visitors will discover a vast portfolio of B2C applications addressing critical consumer needs – from weight management and energy to mental, digestive and women’s health – all underpinned by Döhler’s deep B2B expertise. These Natural SuperHEROES^® include energy-boosting Guarana, gut health solutions containing Prebiotic Topinambur or Probiotic Fruit Granulates and innovative, clean-label solutions for weight management, which can be seen in action in these featured B2C innovations:

• GLP-1 Boosting Powder Meal Drinks: Formulated to support satiety and promote better weight management.
• Next-Generation Super Powder Supplement Blends: Delivering holistic health benefits through advanced formulations.
• Freeze-dried Nutritional Drops: A novel format that is set to inspire the nutraceutical industry.

The company’s Natural SuperHEROES^® – a comprehensive portfolio of natural health ingredients – and MultiSense^® taste modulation solutions exemplify the ability to merge nutritional efficacy with sensory appeal. Beyond these, Döhler will introduce innovative ingredient systems across categories like micronised colours, botanicals and functional blends, illustrating their role as an end-to-end partner from plant to shelf.

The diverse spectrum of capabilities demonstrates why they’re a leader in the nutraceutical revolution. Backward-integrated sourcing, commitment to Nutritional Excellence and Multi-Sensory Experiences as well as cutting-edge regulatory services all in one platform. Whether it’s their titanium dioxide replacement solutions for cleaner labels, freeze-dried fruit compounds for enhanced bioavailability or tailored granulates for optimised texture, Döhler’s exhibit underscores their position as a technology-driven systems provider with solutions for every challenge.

EXBERRY^® colour supplier GNT has welcomed China’s decision to introduce an official industry standard for Colouring Foods.

“Colouring Food Ingredients for the Food Industry (QB/T6500-2024)” came into force nationwide on May 1, 2025, and regulates their production, use, and labeling. It has been developed by the China National Food Industry Association (CNFIA) and China’s Ministry of Industry and Information Technology (MIIT) alongside GNT and other relevant experts and stakeholders.

Colouring Foods – which were developed by GNT in 1978 – are plant-based, edible concentrates and are used to deliver colour to food, drink, and supplements. China’s new industry standard stipulates that they must be made from fruits, vegetables, plants, or algae that are normally consumed as foodstuffs.

In addition, Colouring Foods can only be created using physical processing methods and without the use of chemical solvents. Unlike most natural colouring solutions, these products must retain the key properties of the raw materials, including colour, taste, and nutritional value. Rigorous testing and quality control measures are also required to ensure that all Colouring Food ingredients meet the highest safety standards.

Due to the way they are produced, the standard classifies Colouring Foods as ingredients rather than additives. This means they qualify for clean and clear label declarations with wordings that reflect the colouring characteristic and the function, such as “carrot colouring ingredient.”

Silke Fallah, Head of Global Regulatory Affairs at GNT Group, said: “This industrial standard is an important step forward for Colouring Foods and a great achievement for getting regulatory clarity for the Chinese market.”

Prior to the introduction of the industry standard for Colouring Foods, Chinese manufacturers had relied on a voluntary group standard. It was issued by the CNFIA in 2017 and gained a high degree of recognition but lacked official industry endorsement.

The CNFIA submitted a project application for the industry standard in 2019 and received approval for its development the following year. It applies to all manufacturers selling food and drink in China and covers issues including technical requirements, inspection rules, labeling and packaging, storage, and transportation of Colouring Food ingredients.

Andreas Thiede, APAC General Manager for GNT Group, said: “Colouring Foods are becoming increasingly popular in China as consumers seek out cleaner labels, so we’re delighted that they now have official industry recognition. Our plant-based EXBERRY® colour portfolio includes a complete spectrum of Colouring Foods that are fully compliant with the new standard. We’re excited to be able to help manufacturers across China take advantage of this key development.”

2025-2026 orange crop forecast

The 2025-2026 orange crop forecast for the São Paulo and West-Southwest Minas Gerais citrus belt, published on May 09, 2025, by Fundecitrus in cooperation with full professor at FCAV/Unesp¹, is 314.60 million boxes of 40.8 kg (90 lbs) each. This production is divided as follows (figures in parentheses indicate the variation in production as compared to the previous crop):

• 49.48 million boxes of the Hamlin, Westin, and Rubi varieties (+ 31.49 %);
• 19.86 million boxes of the Valencia Americana, Seleta, Pineapple and Alvorada varieties (+ 27.31 %);
• 90.51 million boxes of the Pera variety (+ 21.16 %);
• 114.58 million boxes of the Valencia and Folha Murcha varieties (+ 50.78 %);
• 40.17 million boxes of the Natal variety (+ 49.05 %).

Approximately 26.93 million boxes are expected to be produced in the Triângulo Mineiro (+ 80.3 %).

Overall, the projected volume represents a significant increase of 36.27 % compared to the previous crop season, whose final number was 230.87 million boxes, bringing production back into the average range of the last ten years, …

Please download the complete forecast under: www.fundecitrus.com.br/pdf

¹José Carlos Barbosa, (voluntary) Full Professor at FCAV/Unesp.

Macfrut continues on its growth path. The 42nd edition of the international trade fair for the fruit and vegetable supply chain held at the Rimini Expo Centre from 6 to 8 May, welcomed over 61,000 visitors, marking a 10 % increase compared to 2024. A highly dynamic edition, defined by enthusiasm and internationalisation, once again confirmed the uniqueness of Macfrut’s format. With more than 1,400 exhibitors – 40 % of whom from abroad – and 1,500 international buyers, along with themed pavilions on key trends, dynamic areas, and international symposia, Macfrut has proven itself to be a truly unique event in the global fruit and vegetable industry.

“Macfrut 2025 in a word? Enthusiastic,” commented Renzo Piraccini, President of Macfrut. “That was the prevailing atmosphere in the exhibition halls during the three days. This enthusiasm was shared by industry professionals who have recognised the high level of professionalism the trade fair has achieved in recent editions. Macfrut is the international showcase for Italy’s fruit and vegetable sector, reflecting the strength of its entire supply chain. Having a major international trade fair in Italy is not only a great showcase to the world – it is also a strategic industrial policy tool. The next edition is already scheduled and will be held earlier than usual,from Tuesday 21 to Thursday 23 April 2026.”

UNESDA Soft Drinks Europe has announced the launch of a tailored LCA (Life Cycle Assessment) online tool for the soft drinks industry.

This LCA tool, built in collaboration with technology services company Pilario, enables soft drinks companies to measure, compare and improve the environmental performance of their products, taking into account the ingredients they source, the packaging they use and how their beverages are transported and distributed. It can also contribute to sustainability reporting, and be used to assess performance against industry standards.

The tool integrates all the key elements of the “shadow” soft drinks Product Environmental Footprint Category Rules (PEFCR) that UNESDA co-developed with Mérieux NutriSciences | Blonk.

Nicholas Hodac, Director General of UNESDA, commented: “We are excited to have the first LCA tool tailored specifically for our sector, thanks to our great collaboration with Pilario and Mérieux NutriSciences | Blonk. We can now use a practical and user-friendly LCA solution to step up our environmental efforts. This tool is an important service UNESDA offers to its members to help them drive their transition toward packaging sustainability, reinforcing our sector’s ongoing commitment to reducing the environmental footprint of our packaging.”

Alycia Purcell, CEO of Pilario, stated: “Pilario is pleased to have provided the soft drinks sector with an innovative LCA tool that members can use for eco-design and sustainability reporting. Using a software reduces costs and allows scalability across sustainability operations and reporting. Our clients see considerable cost reductions for consultants, and a decrease in the time spent measuring and improving their product’s impact. We are happy to bring this innovation to the soft drinks sector and see progress in the industry toward environmentally friendly practices.”

Elisabeth Keijzer, Senior Consultant and Project Manager at Mérieux NutriSciences | Blonk, said: “Mérieux NutriSciences | Blonk is thrilled to have co-developed a “shadow” soft drinks Product Environmental Footprint Category Rules (PEFCR) with the soft drinks sector. This PEFCR is essential for offering soft drinks companies a clear, harmonised methodology to assess the environmental impact of their products, ensuring that LCA results are reliable and comparable.”

Premium mixer and adult soft drinks brand, London Essence, announced the launch of its new Crisp Apple Crafted Soda into retail and hospitality venues. The new pack size was launched at the end of April in major retailers including Waitrose, Morrisons and Amazon, soon to be followed by Sainsbury’s, as a four-can multipack, RRP £3.50. The new Crafted Soda will also roll out across hospitality venues including as a single serve 250 ml can.

With 1 in 2 UK consumers moderating their alcohol intake¹, and 43 % of consumers stating more interest in premium soft drinks than no and low alternatives², the expansion of the brand’s Crafted Sodas range allows it to continue to embrace modern drinking and adapt to changing attitudes to socialising, both at home and in hospitality venues.

London Essence celebrates unique and creative blends across its drinks collection, and Crisp Apple is no exception. With notes of freshly picked green apples and fragrant elderflower distillate, this new Crafted Soda provides a refreshingly crisp taste with a juicy yet light and aromatic experience which appeals to a sophisticated palate.

Melanie Ginsberg, UK Head of Marketing at London Essence, comments: “We are thrilled to introduce Crisp Apple to complement our existing line-up of Crafted Sodas with a different flavour profile, offering a refreshing and juicy adult soft drink. Embracing modern drinking and the evolution of changing consumer behaviours is a real focus for us. We developed Crisp Apple to provide consumers with a more premium adult soft drink which appeals to those moderating their alcohol consumption without compromising on taste and the desire for an elevated drinking experience.”

¹KAM Low/No Report 2023
²Mintel Attitudes towards No/Low alc 2022

Orange prices continue moving down in the domestic market in April (in natura), pressed by the higher supply of early fruits (such as hamlin and westing) and of ponkan tangerine. Moreover, the downward trend is also influenced by decreases at the industry. As for the demand, the mild weather has been limiting the consumption, reinforcing price drops.

From April 28 to May 2, values for pear oranges downed 4.58 %, averaging BRL 93.82 per 40-kg box. In April, pear orange averaged BRL 92.46 per 40-kg box, for a decrease of 1.75 % compared to March.

Industry

Citrus growers and processing companies are waiting for data from Fundecitrus (Citrus Defense Fund) to define values and possible contracts for the 2025/26 crop – the new data will be released next Friday, 9.

In April, the price average of the fruit delivered at the industry was at BRL 51.81 per 40.8-kg box, downing 18 % compared to that verified in the previous month. This week (from April 28 to May 2), the value is at BRL 47.30 per 40.8-kg box, for a decrease of 5.95 % in relation to the week before.

Arla Foods Ingredients will highlight the functional benefits of pure BLG (beta-lactoglobulin) in a new protein soda concept at Vitafoods Europe.

Consumers are increasingly seeking functional beverages that support active, balanced lifestyles. In the past year alone, this has seen almost 20 % reduce their consumption of traditional carbonated drinks, with over 60 % citing health as the primary reason.1

Arla Foods Ingredients’ protein soda concept is a tailored response to the “better-for-you” soft drink trend, providing 10 g of protein per serving with zero sugar. It features Lacprodan^® BLG-100 to deliver the nutritional power that consumers demand, while offering manufacturers the flexibility of hot and cold processing.

Compared to standard whey protein, Lacprodan^® BLG-100 contains more of the essential and branched chain amino acids necessary to support muscle maintenance and growth. Its protein content also supports satiety, appealing to the increasing number of consumers interested in weight management.

Sarah Meyer, Head of Sales Development, Performance Nutrition, at Arla Foods Ingredients, said, “Our exciting new protein soda concept meets the needs of consumers keen to switch out sugary beverages for thirst-quenching, healthier options. Lacprodan^® BLG-100’s outstanding purity ensures the refreshing, water-like viscosity, clarity and clean taste these consumers love. This enables brand owners to set a new quality standard for protein-enriched soft drinks, including those positioned around physical activity.”

The food industry is going through a time of profound change, driven by current environmental challenges, new consumption habits and the need for more sustainable and efficient production models. In this scenario, innovation in beverages, new ingredients and Research and Development (R&D) plays a decisive role in responding to these challenges and moving towards healthier, more responsible and future-proof food.

Against this backdrop of transformation, F4F – Expo FoodTech 2025, the technology fair for the food industry that will take place from 13 to 15 May at the BEC in Bilbao, will focus on how innovation in beverages, the development of new ingredients and applied research are redefining the future of the sector. More than 8,000 professionals from the entire food value chain will gather at the event, where they will discover the most cutting-edge solutions in foodtech, robotics, automation, processing and packaging machinery, food safety and science applied to food production. All of this will be presented by more than 250 leading firms such as Agrobank, AZTI, Basque Food Cluster, Christeyns, CNTA, Cocuus, Eurecat, Ibernova, IFR, Leitat, Tecnalia and Basque Culinary Center, among others.

Over the course of three days, more than 320 national and international experts will take part in the Food 4 Future World Summit, the largest European congress on food innovation, where they will share digital transformation strategies, success stories, and the latest trends in food production and consumption. Among the influential voices attending the summit are Javier Dueñas, CEO of Campofrío; Carmen Guelbenzu, Food Commercial Director at EROSKI; Suelen Tracastro de Souza, Head of Health Affairs at Danone; Isabel Sánchez, CEO of Delaviuda; Asunción Eguren, CEO of Bodegas Eguren Ugarte; and Joan Mir, General Director of Anecoop.

Drinks of the future: functionality, sustainability, and new consumption habits

The major food technology fair will shine a spotlight on the dynamic non-alcoholic beverage sector, a booming market where innovation is key to responding to emerging consumption trends, healthier preferences, and sustainability demands. Experts such as Laura Aranda, Business and Innovation Manager for Waters at Danone; Francisco Álvarez, Innovation Manager in Water and Non-Alcoholic Beverages at Hijos de Rivera; and Montserrat Rosell, Oenologist at Familia Torres, will share their insights on how brands are transforming their portfolios by developing products that combine quality, functionality, and environmental commitment.

Sustainability will be one of the core themes of the Beverages Industry Summit, especially the transition toward zero-emission industries. Cristina Rodríguez, Head of Sustainability at EROSKI, will highlight the main challenges the sector faces in this transition—from maintaining quality and competitiveness to adapting to new regulations and gaining the support of an increasingly informed consumer.

A similar commitment to sustainability and resilience can be seen in the dairy sector, where collaboration is key to achieving the Sustainable Development Goals (SDGs). This will be addressed by representatives from leading companies and cooperatives, such as Naroa Sarasua, Head of Sustainability at Kaiku Cooperative; Ana Alicia Bolívar, Head of Sustainability at COVAP; and Rubén Hidalgo, Director of Capsa Vida, who will emphasize sector-wide partnerships as a key tool for driving more responsible production and consumption practices.

New ingredients and alternative proteins: innovation for more sustainable nutrition

In parallel, the challenge of ensuring access to sustainable protein for a growing global population will open the floor for debate on new alternative sources. Anna Handschuh, Head of Global Public Affairs & Impact at Gourmey; Lou Cooperhouse, Founder, President and CEO of Blue Nalu; and Laura Pedrós, Business Development Specialist at LevProt, will explore innovative sources that can be integrated into food products to meet consumer needs and market trends—new ways to deliver nutritious solutions with a lower environmental footprint.

The future of food also hinges on the development of next-generation ingredients capable of improving the nutritional profile, functionality, and sustainability of foods. Experts from Tecnalia, Leitat, and the National Center for Food Technology and Safety (CNTA) will present the latest research and technological advances driving this invisible yet essential revolution aimed at satisfying an increasingly informed consumer. Meanwhile, representatives from Clusaga, Mediterranean Algae, and Poseidona will highlight how advanced processing and preservation techniques are reshaping the rules of the game in the food industry.

Personalisation, technology, and climate change: keys to the new food R&D

Personalisation and functionality are also gaining ground in food design, thanks to cutting-edge technologies such as 3D printing, omics sciences, and new sustainable extraction techniques. Alvar Gràcia, Senior Researcher at Leitat; Javier Campión, Coordinator of the Health and Gastronomy Area at the GOe Tech Center of the Basque Culinary Center; and Leyre Urtasun Del Castillo, Head of Product Development in the R&D Department at CNTA, will analyse how these advances allow for the creation of products tailored to the specific needs of different population groups – children, the elderly, athletes – opening new paths for more precise, healthy, and sustainable nutrition.

The R&D Directors Summit at Expo FoodTech 2025 will also address one of the most pressing global challenges: the impact of climate change on food security. Experts from the Basque Centre for Climate Change (BC3), international representatives of the Association Climatologique de la Moyenne-Garonne et du Sud-Ouest (ACMG), as well as from the University of the Basque Country (UPV) and the Basque Institute for Agricultural Research and Development (Neiker), will delve into emerging risks for agriculture, livestock, and fisheries, and the urgent need to design adaptation strategies to ensure the future availability and quality of food.

Sēkwl sets out to redefine refreshment with flavour, function, and organic ingredients that include Zero B.S.

Say hello to Sēkwl Beverage House, a new kind of brand shaking up the beverage industry with drinks that blend flavour and function and that taste as good as they make you feel. Today, Sēkwl’s adaptogenic sparkling waters launch and aim to stand out in the sparkling water, functional, and non-alcoholic beverage industries.

“We are obsessed with the power of functional mushrooms,” said Matthew Eaton, Founder & Chief Beverage Officer at Sēkwl Beverage House. “We’re starting this brand with craveable flavors crafted in-house, just flavor with function, no weird chemicals, no fillers, and no B.S.”

As the industry of functional beverages and prebiotic sodas expands by the week, Sēkwl Beverage House enters the market with a bold vision: to redefine refreshment through plant and fungi-based ingredients that promote balance, focus, and recovery.

“The world doesn’t need another sugary soda or pseudo-health drink,” said Eaton. “We created Sēkwl with a clear mission: to craft drinks that not only taste amazing but actually do something for you. With functional mushrooms, organic botanicals, and real benefits in every sip, Sēkwl is hydration, reimagined.”

With six flavours, all crafted and made in-house with organic ingredients, Sēkwl represents a new approach to rethinking how products are made, how companies are structured, and how sustainability and storytelling can be seamlessly integrated into every sip.

Founded by beverage lover and flavour innovator Matthew Eaton, Sēkwl Beverage House is proudly LGBTQ+-led and passionately people-first. Eaton, his husband, Ryan Kelley, and best friends John Walls and Shannon Eurich have created a brand crafted with intention, blending functional mushrooms, organic botanicals, and bold flavours to create beverages that support mind, body, and soul.

“Sēkwl isn’t just about great taste. It’s about how you feel after your first sip,” said Eaton. “We saw a chance to create something new for the wellness aisle: a functional mushroom-powered sparkling water that supports energy, relaxation, and clarity without tasting like a supplement. This is a new way to enjoy hydration, and we can’t wait for people to try Sēkwl.”

Six signature flavours, six functional benefits

Sēkwl launches with six bold and refreshing flavours, each infused with a unique blend of functional mushrooms, organic botanicals, and adaptogens that help you reset, refocus, or recharge, depending on what your day calls for:

• Hibiscus – Bright and balanced with hibiscus, raspberry, and Lion’s Mane mushroom extract. Supports heart, respiratory, and nerve health. Blended with 1000 mg Lion’s Mane, the “Brain Mushroom.”
• Grapefruit – Not your average grapefruit. A zesty blend with cordyceps, cardamom, cinnamon, and licorice that may support immune and heart health. Blended with 1000 mg Cordyceps, the “Performance Mushroom.”
• Lemon Ginger – A classic combo elevated with Turkey Tail for digestive health and gut balance. Blended with 1000 mg Turkey Tail, the “Immunity Mushroom.”
• Chamomile – Relax and reset with calming chamomile, lime, and Reishi. Designed to help your body de-stress and restore. Blended with 1000 mg Reishi, the “Immortality Mushroom.”
• Blue Spruce – Fresh, crisp, and invigorated with palo santo, mullein, and schisandra. Great for respiratory support and mental clarity. Blended with 1000 mg Turkey Tail, the “Immunity Mushroom.”
• Cacao – Unwind with this rich, earthy blend of cacao, Reishi, Chaga, and holy basil. Calms the nervous system and supports stress resilience. Blended with 500 mg Reishi, the “Immortality Mushroom,” and 500 mg Chaga, the “King of the Mushrooms.”

Sēkwl adaptogenic sparkling waters are now available at www.drinksekwl.com, priced at $4 per can. 12-packs are $48, and 24-packs are $96 (plus tax and shipping).

Symrise sets out to make a strong impact at Vitafoods Europe 2025 in Barcelona from May 20–22. At booth 4D55, visitors can explore cutting-edge health solutions sourced from nature and backed by science. A major highlight includes the upcoming completion of the Probi acquisition and its ongoing integration into Symrise.

Symrise will unveil three human health solutions at the trade show. These products address key areas, including joint health & mobility, urinary health, and healthy aging. Also, the upcoming completion of the Probi acquisition will form a special highlight.

Launch of human health solutions to address industry challenges and consumer wishes

Chondractiv^™ Move: The 4-in-1 mobility solution supports an active lifestyle, featuring type II collagen peptides, chondroitin sulfate, hyaluronic acid, and rosehip polyphenols. Chondractiv^™ Move is suitable for food supplements, functional foods, and beverages, targeting 35+consumers who look for solutions to support their joints and maintain their mobility.

Cranpure^™ M: A women health solution to support urinary health at a daily dose of 300mg. Gently processed from the high-PAC Mullica Queen^® variety, this cranberry powder contains high levels of proanthocyanidins (PACs) and offers a high in vitro anti-adhesion efficacy at a competitive price.

Acerowell^™: The solution can contribute to healthy aging by supporting metabolic health and skin anti-aging from within. Acerowell^™ is a unique acerola product with complete polyphenol characterization and standardization. This allows consumers to harness the full benefits of acerola’s vitamin C and polyphenols.

In addition, six forward-thinking product concepts will showcase how Symrise combines health actives with great taste. “We have designed our concepts to help meet evolving consumer demands in trending formats like soft chews or shots. By leveraging proprietary tools like Symvision^™ AI, Symrise can decode emerging flavor, taste, and claim trends with precision. In addition, the ConceptScan^™ platform can validate these concepts directly with consumers — ensuring they deliver both health benefits and a great sensory experience” says Clémence Boutin, Application Manager Health EMEA, Symrise Food & Beverage.

Probi strengthens Symrise’s health portfolio with clinically proven biotic solutions

The upcoming integration of Probi, a leading provider of biotic solutions, into the Symrise family marks a key milestone in Symrise’s “One Care” journey. Its strong scientific heritage and portfolio of clinically proven biotic solutions promote health and well-being. With that, it perfectly complements and strengthens the Symrise offer. At Vitafoods, Probi will introduce two powerful biotic solutions:

Mental Health by Probi^®: Featuring L. plantarum HEAL9 (HEAL9^®). Four clinical trials and over 30 publications have explored the HEAL9 strain’s impact on the gut-brain axis, showing significant improvements in cognition, mood, sleep, and stress, contributing to overall mental wellness.

Metabolic Health by Probi^®: A major European launch, combining the strength of L. plantarum 299V (LP299V^®) and L. paracasei 8700:2^™. A total of nine clinical trials demonstrate the efficacy of these strains, showing their potential to support metabolic health, reduce risk markers of metabolic syndrome and supporting cardiovascular health.

Global packaging company Elopak opened its first ever U.S. carton converting plant in Little Rock, Arkansas. The state-of-the-art factory costs USD 100 million and will produce Pure-Pak^® cartons for liquid dairy products, juices, plant-based drinks, and liquid eggs.

Elopak CEO Thomas Körmendi was joined by local officials for a ribbon-cutting ceremony at the factory site in Little Rock.

“Demand for our low-carbon, sustainable cartons in North America has been growing at an unprecedented rate for several years. This new factory will serve both new and existing customers across the United States, reaching millions of Americans every day,” said Körmendi.

“I am sincerely grateful to the whole team at Elopak Americas, as well as local officials, for helping us to deliver this factory on budget and on time. This plant is a cornerstone of our ‘Repackaging tomorrow’ strategy to double revenues by 2030. Today, I am very excited that we have taken a big step towards achieving that goal,” he added.

Arkansas Governor Sarah Huckabee Sanders highlighted Elopak’s investment in the state: “Arkansas beat out several other states for this project, showing that cutting taxes, investing in education, and building up our workforce is the key to bringing new companies to our state. Thank you to Elopak’s leadership for your investment in not only the United States, but in the Natural State,” she said.

After the ribbon-cutting, Elopak hosted guests and media for a reception, featuring speeches by Thomas Körmendi, Little Rock Mayor Frank Scott Jr., Executive Director of Arkansas Economic Development Commission Clint O’Neal, Pulaski County Judge Barry Hyde, Port of Little Rock Chairman Clay McGeorge, and Elopak Americas President Lionel Ettedgui. This was followed by a tour of the new factory.

The company first announced plans to build a U.S. production plant in June 2023 and construction started in March 2024, taking just under a year to complete. In September 2024, Elopak announced it was bringing forward plans to add a second production line at the plant after initial capacity sold out before the factory even opened. This line will be fully operational in 2026 and will contribute a further USD 110 million in annual revenue.

Elopak selected the Port of Little Rock for its new factory owing to the site’s unrivalled connections to road and rail transportation, as well as proximity to the city’s airport. The factory employs 100 people who will create top quality cartons. All carton folding, scoring, packing and loading is 100 % automated, improving efficiency and optimizing employee safety. Like all Elopak plants, the factory will use 100% renewable electricity.

“We have built a unique and strong foothold in the North American market. Elopak now has several production plants covering the continent from north to south,” concluded Körmendi.

Revolutionary technology enhances communication and speeds up flavour development

Givaudan announces the launch of Myromi^™, a patent-pending handheld aroma delivery device controlled via smartphone. The technology facilitates real-time engagement, enabling users to create new aroma profiles while collecting valuable consumer feedback through a customised digital interface.

“Myromi^™ adds to our growing suite of digital tools for collaborating with customers to speed up product development. Once connected, users can explore saved aroma profiles, create new blends, leave comments, enter liking scores and fill out surveys. These capabilities eliminate much of the guesswork involved in formulation. From quickly determining product development direction to landing on the right flavour profile, the device is already delivering results,” said Fabio Campanile, Global Head of Science & Technology, Givaudan Taste & Wellbeing.

Traditional methods of gathering consumer feedback can be costly and slow, leading to development delays and reduced chances of success. Myromi^™ tackles some of the biggest challenges faced by product developers through:

Instant feedback

Myromi^™ enables users to capture real-time reactions from customers and consumers. Aromas can be blended and adjusted on the spot through the easy-to-use interface.

Simplified flavour concept development

With up to eight flavour channels, Myromi^™ aromas can be mixed and matched effortlessly. This means different combinations can be tested in real-time, speeding up the development process.

Shared vocabulary

Myromi^™ can be used to help consumers and formulators understand what terminology to use when describing a flavour profile, making feedback easier to interpret.

Portability and accessibility

Myromi^™ is lightweight and portable, allowing it to be used anywhere — in the lab, office, or on the road.

Cost-effective co-creation

Myromi^™ offers an easy and affordable way to involve audiences in co-creation, ensuring valuable insights are gained efficiently.

Throughout 2025, the technology will gradually be rolled out within Givaudan for customer use. With Myromi^™, Givaudan is committed to helping customers create food experiences that resonate with their consumers. By increasing engagement throughout the product development process, this innovative device empowers creators to co-create flavours that accurately reflect ever-evolving consumer desires.

Ingredients identified by GlobalData’s AI Palette platform are already appearing in new product innovation, tempting consumers with niche flavours, health benefits, and premium offerings.

GlobalData’s AI Palette innovation and consumer insights platform has analysed the data from thousands of flavours and ingredients, pinpointing six that are set to drive new product development in the alcoholic beverages industry in 2025.

Leveraging the world’s largest consumer data lake, with a staggering 61 billion global data points collected in real-time from social media, e-commerce, and foodservice menus, the AI platform delivers powerful insights into emerging flavours and ingredients, as well as category opportunities.

Alice Popple-Connelly, Consumer Analyst at GlobalData, comments: “The alcoholic drinks sector is currently navigating significant challenges, including a global trend toward reduced alcohol consumption driven by health concerns, fierce competition from alternative beverage categories, and the ongoing impact of universal tariffs on U.S. imports.

“Tempting drinkers with cutting edge innovation or core brand enhancements based upon new flavours and ingredients is essential for category growth. For example, ingredient innovation will help brewers maintain their “cross-generational appeal”, especially with Gen Z consumers, and compete with other beverage categories in key consumption occasions such as on-premise and at-home.”

GlobalData’s latest report ‘Emerging Flavours & Ingredients in Alcoholic Beverages’, uses findings from AI Palette’s Foresight Engine, to identify one standout ingredient for each of six key markets analysed, that is suitable for alcoholic beverages innovation. These include, White Pepper in India, Tahini in the UK, and Valencia Orange in the US.

Each of the six selected ingredients is classified as having “high growth” and “high engagement” based upon consumers interactions with them across social media, retail and restaurant industry sites over recent years – as measured during the review period in March 2025. The report places each ingredient into an ingredient family, provides suggestions on ingredient pairings, and reviews how brands can leverage these ingredients in alcoholic drinks and capitalise on their benefits.

The six emerging flavours and ingredients identified in the report:

Tahini

Is a creamy paste with a slightly bitter undertone made from ground sesame seeds. Common in Middle Eastern, Mediterranean, and North African cuisines. One promising opportunity for tahini lies in the rapidly growing UK stout segment, which is expected to achieve a 14.2 % CAGR from 2020 to 2029, according to GlobalData. Rogue Ales & Spirits has innovatively incorporated the flavours of tahini into ist 2022 Santa’s Private Reserve stout, in collaboration with Honey Mama’s.

Flavour Profile: Nutty, Woody, Bitter

Ingredient Pairings: Chocolate, Tangerine, Honey

Ingredient Benefits: Strong nutritional profile, Creates a creamy texture, Subtle neutral colouring

Roselle (Hibiscus sabdariffa)

Is a plant known for its red calyces, which are often used in herbal teas, health drinks, tonics, jams, jellies, yoghurt, lozenges and candies. In recent years, roselle juice has become more popular in functional drinks aimed at hydration, digestion and heart health. It is more widely consumed in the Middle East & Africa as well as the Asia & Australasian markets. In the latter, it’s ‘floral’ flavour ranks among the top five flavours within spirits, making it the highest-ranking region for this flavour in the alcoholic beverages sector, according to GlobalData’s Q1 2024 consumer survey.

Flavour Profile: Floral, Fruity, Herbal

Ingredient Pairings: Lime, Lemon, Ginger

Ingredient Benefits: Health functionality, Younger generation appeal, Attractive colour

Valencia Orange

Is a summer variety of Citrus sinensis, which includes other cultivars such as Cara Cara, blood and navel oranges. The inclusion of Valencia oranges in alcoholic beverages, is both appealing and growing in demand in the United States, where consumers express a preference for sweet flavours in wines, beer and cider.

Flavour Profile: Tangy, Sweet, Bitter

Ingredient Pairings: Cranberry, Honey, Vanilla

Ingredient Benefits: Nutritional benefits, Regional authenticity, Versatility with other flavours

Olive (Olea Europaea)

Is a small fruit native to the Mediterranean region, prized for its rich flavour and versatility. The inclusion of olives as in ingredient and flavour in alcoholic beverages is up and coming due to its unique taste profile, with South Africa emerging as a key market, reflecting growing consumer demand for natural and healthy products.

Flavour Profile: Bitter, Nutty, Earthy

Ingredient Pairings: Rosemary, Orange, Lemon

Ingredient Benefits: Unique and distinct flavour, Rich in healthy fats, Digestive health

White Pepper

Often used as a conceptual flavour descriptor rather than a physical ingredient in alcoholic beverages, white pepper is widely utilised in culinary traditions worldwide. The appeal of flavours that white pepper can facilitate in alcohol, such as spicy and woody, are appealing to consumers and demand for them is high in the MENA and Asia pacific regions.

Flavour Profile: Earthy, Fiery, Woody

Ingredient Pairings: Peach, Caramel, Agave

Ingredient Benefits: Subtle and versatile colour, Intensify other flavours, Anti-inflammatory properties

Finger Lime

Finger lime (Citrus Australasica) is a unique citrus fruit native to the rainforests of eastern Australia, known for its vibrant flavour and distinctive texture. Citrus flavours already holds a strong position in the alcoholic beverage market as an ingredient in spirits such as gin and vodka, making finger lime a promising option in high consuming spirits markets like the UK, and in Australasia where the fruit is produced.

Flavour Profile: Citrus, Floral, Bitter

Ingredient Pairings: Peach, Caramel, Agave

Ingredient Benefits: Premiumisation, Versatile flavour, Novelty

Popple-Connelly adds: “GlobalData’s AI Palette innovation and consumer insights platform provides key global insights into which ingredients and flavours are emerging in real time, serving as a powerful foundation for brand innovation. Leveraging these emerging ingredients and conceptual flavours allow alcoholic drink brands to target novel, experiential and health-conscious consumers thereby gaining a competitive edge. Each ingredient identified by the platform presents a unique opportunity for innovation across various alcoholic drink categories, empowering brands to confidently explore new possibilities.”

IPD is presenting 18 producers from Ethiopia, Ecuador, Colombia, Peru, Rwanda and Tanzania at the “World of Coffee” industry event: booth 1429

Buyers can experience the diversity of coffee from South America and Africa at the Import Promotion Desk (IPD) stand at the World of Coffee. IPD is accompanying 18 coffee producers from Ethiopia, Ecuador, Colombia, Peru, Rwanda and Tanzania to the international trade fair, which is taking place in Geneva from 26 to 28 June. During just one stop at the trade fair, interested visitors can learn about the wide range of Arabica varieties from well-known coffee countries.

Coffee from the South American highlands

The exhibitors from Ecuador, Colombia and Peru bring Arabica beans, which are grown at altitudes of up to 2,300 metres. The small, often family-run companies offer different varieties of the highest quality: Many coffee farmers from Ecuador have specialised in speciality coffee – for example the company “Chorora Farms”. It offers green coffee of different varieties. From Colombia, IPD supports companies that grow varieties such as Castillo, Caturra, Pink Bourbon and Geisha. The company “A Coffee Family” places a special focus on sustainable cultivation. Its organic coffee comes from five regions in Colombia. Peru is a pioneer in the production of organic coffee. Many coffee varieties here can be traced back to the plot of land. The company in the IPD programme “Perunor” also offers certified coffee. It grows beans of the Caturra, Typica, Pache, Catuai and Catimor varieties.

From the birthplace of coffee

Producers from the Kaffa region in Ethiopia, the birthplace of coffee, will also be present at the IPD stand at the World of Coffee. The company “Diamond Enterprise” produces speciality coffee using wild Arabica varieties from the Kaffa Biosphere Reserve. Tega & Tula Coffee Estates” also processes wild Arabica varieties such as Kaffa and Limu from nature reserves. The companies also offer cascara, the dried pulp of the coffee cherry. Cascara tea is valued as a caffeinated fruit tea and its demand is growing in the European market. Coffee cultivation also has a long history in Tanzania. For generations, many small farmers have grown mainly Arabica, but also Robusta varieties at lower altitudes. This includes the IPD company “Ngila Estate” with a history stretching back over 100 years. The company grows its Arabica coffee on the slopes of the famous Ngorongoro Crater, 3 degrees south of the equator.

Event information: Buying mission to the coffee country Ethiopia

As an import promotion initiative, IPD is inviting European buyers to a sourcing trip to Ethiopia. From 19 to 26 October 2025, company visits to IPD-approved producers of Arabica coffee are on the agenda. During the IPD sourcing trip, importers will have the opportunity to inspect the entire coffee bean supply chain on site and meet their potential business partners in person.

Simply Spiked^® is turning up the heat for 21+ fans with the launch of its new Simply Spiked^® Tropical Variety Pack – a lively new addition to the brand’s popular lineup of ready to drink offerings with 5 % real fruit juice that is squeezed then concentrated.

Inspired by the tropical flavours that fans love, this new pack delivers a juicy escape with 5 % real fruit juice that is squeezed then concentrated, 5 % ABV, and just the right touch of carbonation. The Simply Spiked Tropical Variety Pack introduces two brand-new pineapple-forward flavours:

• Signature Pineapple: The bright, juicy pineapple taste is a fresh wave of new flavour sending your taste buds on a one-way trip to the tropics.
• Mango Pineapple: Dive into ripe, juicy mango flavor with a splash of pineapple. This exotic blend of refreshingly tasty and sweetly satisfying flavours will have you on island time in no time.

As a bonus, Simply Spiked is giving its beloved Lemonade Variety Pack a flavour remix with the addition of Raspberry Lemonade, making its official debut in the lineup in time for summer, offering fans even more choices for summer refreshments.

Simply Spiked Tropical is available in the US in 12-packs of 12-oz cans starting this spring and Simply Spiked Raspberry Lemonade can be found in the Simply Spiked Lemonade Variety Pack.

Pepsi MAX is back with a fresh take on its “Thirsty For More” platform, fronted by none other than David Beckham. This new campaign is about one simple universal message: “If you love it, it’s never a waste.”

“Thirsty For More” is Pepsi MAX’s platform that champions the mindset of going after what you love – big or small – without second-guessing. It’s about choosing to do what you find most fun and enjoyable, regardless of what others might expect. Whether it’s a daily ritual, a personal passion, or a spontaneous decision, Thirsty For More encourages people to lean into what feels right and make everyday moments as enjoyable as possible – because if you love it, it’s never a waste.

Whether it’s football or motorbiking, David Beckham has always gone all-in on what he loves. That’s what Thirsty For More is all about. It’s not about chasing the next big thing – it’s about doing what you truly enjoy, regardless of what others might expect. No pressure. No pretending. Just real moments, lived fully.

Pepsi MAX’s new campaign film celebrates just that. From spending time gaming with friends and dancing at a gig, to belting out karaoke or taking a road trip detour just because – it’s a snapshot of the moments that make life even more fun. The film ends with David Beckham delivering the campaign’s Thirsty For More message: “If you love it, it’s never a waste.”

The UK will be the first market to bring the new “Thirsty For More” campaign to life with a series of bold activations to amplify the new film, which will go live as a 30 second TV spot from early May. A “blue carpet” will be rolled out in unexpected locations across the UK including Cardiff, Manchester and Liverpool, inviting consumers to enjoy flexing their unapologetic style, while the ‘THIRSTY FOR MORE Challenge’ will see Pepsi MAX offering passers-by the chance to seize the moment and do something they really want to enjoy – but with a twist! We’ll see if they choose to grab the opportunity in the moment.

Steven Hind, CMO Beverages, UK&I at Pepsi said: “Our latest campaign empowers people throughout the UK to pursue their passions without any fear of judgement. Thirsty For More is about tuning into what makes you feel alive and enjoying it, unapologetically – and we’re excited to ignite this message nationwide this Spring.”

Long-standing fans may remember some of David Beckham’s most memorable Pepsi ads, including the legendary 2002 “Sumo” match, which saw him, and his teammates go head-to-head with a group of sumo wrestlers. In 2003, Pepsi transformed a Western-style duel into a humorous penalty shootout featuring David Beckham as part of its “Wild West” film, shortly followed by “Football Warriors” in 2004, which saw him using his football skills to help protect the protagonists’ hoard of soft drinks – whilst dressed in warrior guise.

Magtein^®, a highly bioavailable form for magnesium supplementation, is to debut at Vitafoods Europe in the wake of huge success in the US.

Magtein^®, the proprietary form of magnesium L-threonate – the only effective, bioavailable form of magnesium that can cross the blood-brain barrier and enter the neuron cells – offers significant benefits for both brain and mental health. In multiple clinical studies, it has been found to improve memory, cognition, calmness, mood and quality of sleep.

The key to Magtein^®’s effectiveness is threonate, which facilitates the entry of magnesium into brain cells via glucose transporters (GLUTs), increasing intracellular magnesium levels. In this respect, it stands out from most other magnesium compounds, which have low brain bioavailability, as well as frequently causing gut problems.

In November 2024, magnesium L-threonate received official authorisation as a novel food, allowing its benefits to be enjoyed by consumers in the EU for the first time. This authorisation was approved based on proprietary data on Magtein^® that belongs to AIDP and its partner company ThreoTech, thus providing exclusive distribution protection.

The launch of Magtein^® in the EU follows extraordinary success in the US, where it is available as a branded product in Walmart, Target, Sam’s Club and Costco. With a five-year CAGR of 33 %, it has outperformed the overall market for products containing magnesium, and for formulas for cognition and stress/mood. It has also received over 91,000 reviews on Amazon, with an average rating of 4.5 stars.

In Germany, magnesium ranks as the most popular supplement, with 35 % of consumers taking it and 82 % perceiving it to be effective. Similarly, 99 % of Italian consumers are aware of magnesium, with 31 % taking it.¹

The potential of Magtein^® in the EU is also clear from the high demand for supplements in areas where magnesium offers benefits. For example, anxiety/stress is the top health concern for German consumers, with 33 % willing to take a supplement for it.¹

Rory Lipsky, Sr. VP Marketing, ThreoTech, LLC, said: “Magtein is a truly unique product, which overcomes the brain bioavailability challenges associated with magnesium. The enormous success it has enjoyed in the US is testament to the top level of science involved in its discovery and the wealth of clinical research supporting its functions, as well as the scale of demand for effective solutions for cognitive health, mood and sleep. We’re hugely excited that consumers in the EU, where magnesium is already one of the most taken supplements, are now able to enjoy these benefits too.”

Magtein^® is suitable for use in a wide range of products, including capsules, RTD beverages, snack bars, gummies, gels and powders. It will be showcased at Vitafoods Europe at stand 3M259.

¹ITC Consumer Supplement Survey, 2024 (Ranking based on 37 supplement types).

The Technical Secretariat (TS) of the FreshProducePEFCR, which has developed the technical rules for calculating the environmental footprint of fruits and vegetables as part of Freshfel´s Environmental Footprint Initiative, welcomed more than 50 fruit and vegetable sector representatives to its event “Presentation of the FreshProducePEFCR & Next Steps”.

The event focused on the finalisation of the FreshProducePEFCR and the progress towards addressing the growing need for a standardised environmental footprint methodology for the European fresh produce sector. In light of the EU environmental footprint accountability requirements and the increasing transparency demands from the supply chain and consumers, the Technical Secretariat (TS) of the FreshProducePEFCR has worked in the past years on a harmonised solution for the sector that is aligned with the Product Environmental Footprint (PEF) methodology as recommended by the EU, to enhance the sector’s sustainability and maintain its competitiveness.

Freshfel Europe Vice-President Frédéric Rosseneu started the event by highlighting the need to develop PEFCR tools for the fruit and vegetable business. “Developing a harmonised methodology and category rules is essential for the sector and its ability to communicate the sustainability assets of fresh produce.” He added: “We need to speak the same language if we want to talk to consumers and address their transparency demands effectively.” Jeroen Weststrate (Project leader and Researcher at Wageningen University & Research) presented the process of developing the calculation rules, as well as the finalisation of the FreshProducePEFCR and its implementation in the sector. He explained: “The PEFCR project is a prime example of how sectoral collaboration can drive meaningful impact. Not only has a new industry standard been set, but it has also laid the foundation for lasting environmental and sectoral change, providing trustworthy sustainability metrics that drive targeted sustainability performance improvements, while ensuring comparable results.” Fresh Produce Centre’s General Manager Richard Schouten focused on the concrete advantages that the use of the FreshProducePEFCR will bring to the sector: “By developing the FreshProducePEFCR, the sector takes a proactive step to be more transparent to help create one common standard on environmental sustainability.”

Freshfel Europe General Delegate Philippe Binard concluded the event by encouraging the fruit and vegetable sector to embrace the advantages of the tools that effectively harmonise the environmental accountability of the sector: “After years of progress, we look forward to the next big step for the FreshProducePEFCR – its adoption and implementation by the wide variety of actors in the fresh produce business. As the process of bringing the chain together to develop the methodology comes to an end, it’s now up to the sector to take to the fullest this opportunity to calculate, communicate, and further enhance the environmental benefits of fresh fruit and vegetables.”

With its ambitious climate protection strategy, the KHS Group is steadily driving the reduction in its carbon emissions. One key milestone here is its recent validation by the Science-Based Targets initiative (SBTi). On this basis, the company is now implementing specific measures to cut emissions.

Following confirmation by the SBTi of the climate goals it shares with parent company Salzgitter AG, the Dortmund systems supplier has set itself a number of ambitious targets. For example, it has now pledged to reduce its direct and indirect Scope 1 and 2 emissions by 36 % in the near future – by 2028. Moreover, the emissions generated throughout its entire value chain (Scope 3) are to drop by 20 %. “Our responsibility goes beyond our own production plants. We supply our customers with holistic solutions that measurably improve their climate footprint,” says Kai Acker, CEO of KHS GmbH.

The key: efficient and renewable energies

KHS has already fully converted to green electricity at all of its German production sites and is continuously optimising its infrastructure. Measures such as efficient heating and lighting systems, use of waste heat, heat-efficient factory doors and intelligent building automation have in part already been implemented. At the company headquarters in Dortmund, Germany, for instance, modern, sensor-controlled LED technology is cutting electricity consumption. Parallel to this, the vehicle fleet is being switched over to electric models. KHS is also replacing fossil fuels with renewable sources of energy: for the plants in Dortmund and Worms, the engineering company is even planning to introduce its own heating networks in order to do away completely with gas and oil. In addition, photovoltaic systems at various German facilities are helping to reduce the amount of energy and CO2 consumed. Further PV setups are also in the pipeline at KHS’ international locations.

Innovations for more climate-friendly production

Besides cutting its own carbon emissions, KHS is also helping its customers to cut theirs. One good example of this is the new generation of InnoPET Blomax stretch blow molders. With its optimised Double Gate heating system, it lowers energy consumption by up to 40 % compared to single-lane stretch blow molders of the same capacity. The Innopas SX pasteuriser considerably reduces water consumption by making use of optimised heat recovery systems. Furthermore, KHS’ Bottles & Shapes™ service enables extremely light PET bottles to be designed that use less material. This means that customers save on precious resources.

Net zero by 2050 at the latest

Above and beyond its short-term targets, together with Salzgitter AG KHS pledges to achieve net zero emissions by 2050 at the latest, with this date even brought forward to 2045 as regards its Scope 1 and 2 emissions. “The next few years are key to us firmly staying the course we’ve embarked on and becoming climate-neutral in production in the long term,” says Acker. “I’m absolutely convinced that we’ll meet our ambitious climate goals.”

Culture Pop Soda, the better-for-you soda brand made with real, simple ingredients, has officially dropped its ninth flavour: Grape.

Made with real fruit juice and live probiotics, it’s packed with bold, vibrant flavour and free from refined sugar, stevia, and artificial ingredients. It’s a deliciously refreshing take on a beloved OG. Brisk, bright sips of true grape goodness perfectly balanced with the slightest hint of elderflower crispness.

The new flavour is launching alongside a nostalgic “Grape Grew Up” marketing launch campaign, inspired by the ’90s and reimagined for today. Because growing up doesn’t mean letting go of what you loved – it means finding a version that’s grown with you.

“We wanted to take a flavour that so many people grew up with and make it feel refreshing, delicious and new – without losing any of the flavor or fun,” said Tom First, Founder and CEO of Culture Pop Soda.

Culture Pop recently launched across the US in Target and on Target.com, where the new Grape flavour will be available alongside seven other flavours.

About Culture Pop Soda
Founded in 2020, Culture Pop Soda is a crafted, probiotic soda made with real, organic fruit juice, organic spices and herbs, and live probiotics – with no refined sugars, no high-intensity sweeteners like stevia or monk fruit, and no artificial ingredients. Each of Culture Pop’s nine flavours are inspired by familiar, fruit flavours that are delicious, refreshing, and perfectly sweetened.
Every 12 oz can is packed with billions of live probiotics to support digestive health, which aids gut health. Culture Pop Soda is vegan, certified non-GMO, gluten-free, plant-based, shelf-stable, and kosher.

Total orange production¹ for the 2024-2025 crop season ended at 230.87 million boxes

The 2024-2025 orange crop for the São Paulo and West-Southwest Minas Gerais citrus belt, published by Fundecitrus, carried out in cooperation with full professor from FCAV/Unesp², concluded with 230.87 million boxes of 40.8 kg each (90 lbs), divided as follows:

• 7.63 million boxes of Hamlin, Westin e Rubi early-season varieties;
• 15.60 million boxes of Valência Americana, Seleta, Pineapple e Alvorada early-season varieties;
• 74.70 million boxes of Pera Rio mid-season variety;
• 75.99 million boxes of Valência e Valência Folha Murcha late-season varieties;
• 26.95 million boxes of Natal late-season variety.

Of the total, about 14.94 million boxes were produced in the Triângulo Mineiro region.

This season production was 0.65% below the initial estimate released in May 2024 (232.38 million boxes) and 24.85% below the previous crop season, which totaled 307.22 million boxes, a production level in line with the historical average. The 2024-2025 crop was confirmed as the second smallest in the last 37 years, considered atypical due to adverse weather conditions, marked by dry weather, high temperatures, the extremely late and expressive fourth bloom, along with the incidence of greening …

Please download the complete forecast here.

¹Hamlin, Westin, Rubi, Valencia Americana, Seleta, Pineapple, Alvorada, Pera Rio, Valencia, Valencia Folha Murcha, and, Natal.
²Department of math and science, FCAV/Unesp Jaboticabal Campus.

Located on the Florida Polytechnic University campus, the IFF site is powered by advanced technology, expert knowledge and a holistic citrus ecosystem in the heart of Florida’s citrus belt.

IFF announced the opening of the Citrus Innovation Center in Lakeland, Florida, in partnership with Florida Polytechnic University. This 30,000 square foot facility encompasses state-of-the-art capabilities in botanical research leveraging its LMR by IFF natural ingredients expertise, processing, analytics, product creation for scent and taste, and includes a 360-degree digital immersion room. Designed with sustainability in mind, the center offers job opportunities in research, customer experience, supply and operations.

“Citrus is vital to our creations in scent and taste, with enormous potential for innovation across our businesses,” said Erik Fyrwald, IFF CEO. “The Citrus Innovation Center embodies our unwavering dedication to innovation, and our commitment to creating enduring external partnerships that help us to bring leading solutions to our customers while doing more good for people and planet.”

The Citrus Innovation Center will focus on applications in food and beverage, fine fragrance, body care, and fabric & home care. Equipped with cutting-edge technologies, IFF customers can anticipate rapid product development, explore innovative citrus applications, and conduct advanced product testing. The facility is designed to foster collaborative innovation partnerships, aligning with IFF’s culture and values. Additionally, the center boasts direct access to industry-leading experts, academia and on-site prototyping capabilities, enabling customised solutions. Supporting approximately 40 jobs, the facility offers room for expansion, with opportunities for job rotations, professional development, and training – paving the way for future growth and innovation.

“The grand opening of IFF’s Citrus Innovation Center on our campus marks a pivotal milestone for Florida Poly, launching a bold partnership that will drive pioneering research and create transformative opportunities for our students and faculty,” said Dr. Devin Stephenson, president of Florida Polytechnic University. “This powerful collaboration will accelerate discovery and technological advancement in the flavor and fragrance industry, while marking the beginning of a research park that will fuel innovation and economic growth.”

Attention to detail is central to the building’s design. Its unique architectural expression, combined with views of the campus and surrounding nature, complements the center’s goal of minimising its environmental footprint. Key sustainability features include LEED silver certification, a solar array system that meets the site’s entire power demand, the use of well and reclaimed water for irrigation, energy-saving processes, and a comprehensive recycling program in partnership with Recycling Services of Florida.

The aim is to be able to process them using conventional technologies so that they can be used in applications that are currently occupied by petroleum-derived plastics.
The companies Venvirotech and ENPLAST are collaborating with the Plastics Technology Centre (AIMPLAS) in this research.

Polyhydroxyalkanoates (PHA) are biocompatible and biodegradable plastics in soil and marine environments synthesised by a wide variety of microorganisms, which share very similar characteristics with plastics of petrochemical origin. The most recent studies focus on the search for cheaper alternative substrates, such as agro-industrial waste or industrial by-products, and on extraction strategies to reduce product costs. In this way, the aim is to facilitate their incorporation into a market dominated by petroleum-based plastics. The most commercialised PHAs have certain limitations to be processed by conventional technologies, so one of the objectives is to optimise them so that they can be used in different applications within the plastics industry, as well as to scale up their production and supply companies in the sector.

In this context, the COM4PHA project is committed to developing new formulations of bioplastics based on the PHAs group to promote new lines of product development based on these biodegradable materials. In particular, the project is working on formulations based on the PHBV copolymer for applications in the packaging and agriculture sector, using innovative processing technologies for this type of polymer. These technologies include hollow-body blown extrusion for bottles and the application of the copolymer as a coating on paper substrates and agricultural mulch films.

The overall objective of the project is also to optimise the synthesis of the material and favour the scaling up of larger quantities to be able to offer PHBV at an industrial level and reach certain applications that are currently occupied by conventional materials.
The biotechnology company Venvirotech, which specialises in the transformation of organic waste through a proprietary technology that uses bacteria to produce PHA bioplastics, is coordinating this project. The company ENPLAST, a specialist in the creation and manufacture of all types of plastic packaging, is also participating in the project and will be responsible for validating the materials developed. As a link between the two companies, AIMPLAS, the Plastics Technology Centre, is in charge of the new PHA formulations, both for the production of packaging and for the formulation of coatings.

The new formulations for cosmetic packaging will be biodegradable and compostable and will comply with the established requirements, which will reduce their environmental impact and allow a better acceptance of the product by the market. This innovation may also be of interest to other processors and end-users in the food and beverage sector, in addition to cosmetics.

For coating formulations in the paper and agricultural sectors, developments will improve product quality and extend shelf life. The results can be exploited in the packaging sector, and applied to those where barrier properties are required, such as the food and cosmetics sectors. In the agricultural sector, they will be applied in mulch films to maintain crop quality based on the barrier and antimicrobial properties of the coating.

The Ministry of Science, Innovation and Universities and the Next Generation funds of the European Union are financing this action.

Robinsons, the UK’s number one squash brand¹, is unveiling the latest flavour in its Ready-to-Drink range with refreshing and delicious Orange & Mango. Perfect for those on-the-go moments in a 500 ml format, the launch is full of the great taste that shoppers expect from Robinsons, with no added sugar.

Joining the existing Raspberry & Apple and Blackberry & Blueberry variants, Orange & Mango will expand the Robinsons Ready-to-Drink range with another popular flavour choice for shoppers. In fact, 37 % of Robinsons sales are in orange² flavours and it’s worth over £74m RSV in Robinsons dilutes³. The Carlsberg Britvic-owned brand is looking to build on its current success with its latest launch, with the range now worth £22m RSV and continuing to grow⁴.

Ben Parker, VP Sales Off-Trade, Carlsberg Britvic, said: “With our Ready-to-Drink range in growth and showing great promise in the market, we wanted to add to this success and help support retailers with another flavour that consumers already know and love. Orange & Mango is the perfect addition given its popularity and we see it becoming a core part of our growing range as a refreshing and fruity on-the-go option.”

The launch will be supported by the product’s biggest ever above-the-line campaign, with over £1m invested in advertising across the Robinsons Ready-to-Drink portfolio, and product sampling that looks to make the campaign unmissable this summer.

Robinsons Ready-to-Drink Orange & Mango is now available across retail channels in in 500 ml single bottles (RRP £1.79), including Price Mark Packs (PMP) (RRP – £1.15). Visit our At Your Convenience platform to claim your free case of Robinsons Ready-to-Drink Orange & Mango, as well as Point of Sale (POS) to amplify the launch in-store.

¹Nielsen IQ Retail Measurement Service, Value Sales, Total Dilutes, Carlsberg Britvic defined, 52 w/e 22/03/25
²Nielson IQ RMS, GB_Total Coverage, Value Sales, Robinsons Squash, Orange Flavoured Drinks, Carlsberg Britvic Defined, 52 w/e 22/03/25
³Nielson IQ RMS, GB_Total Coverage, Robinsons Squash, Value Sales, Carlsberg Britvic Defined, 52 w/e 22/03/25
⁴Nielsen IQ RMS, RSV, Total Coverage, Total Single Serve Soft Drinks, Robinsons Ready-to-Drink, Carlsberg Britvic Defined, 52 w/e 22/03/25 Vs PY

All Oranges 11.6 Million Boxes

The 2024-2025 Florida all orange forecast released by the USDA Agricultural Statistics Board is unchanged at 11.6 million boxes. If realised, this will be 36 percent less than last season’s revised production. The forecast consists of 4.60 million boxes of non-Valencia oranges (early, mid-season, and Navel varieties) and 7.00 million boxes of Valencia oranges. An 8-year regression was used for comparison purposes. All references to “average”, “minimum”, and “maximum” refer to the previous 10 seasons, excluding the 2017-2018 season, which was affected by Hurricane Irma, and the 2022-2023 season, which was affected by Hurricanes Ian and Nicole. Average fruit per tree includes both regular bloom and the first late bloom …

Please download the complete forecast here.

As processing companies reduced the pace of activities of oranges in early April, part of units was then focused on crushing the tahiti lime. According to players surveyed by Cepea, this scenario helps to flow non-standard fruits to processing activities, reducing the volume in the in natura market.

Due to the higher demand from the industry, quotations were firm. In the first three months of 2025, prices paid by the industry for the tahiti lime averaged BRL 25.06 per 40.8-kg box, 55 % above that in the same period last year and the highest considering the first quarter since 2019 (BRL 29.95/box), in real terms (IGP-DI March/25).

From April 7-10, the price average of the fruit delivered at the industry was at BRL 26.00 per box, upping 13.04 % compared to that verified in the last week of March. This scenario ends up keeping the price level close to BRL 30/box in the in natura market. Tahiti lime prices are at BRL 29.22 per 27.2-kg box between April 7 and 10, downing 2.2 % compared to the week before.

Fundecitrus (Citrus Defense Fund) released its report of the 2024/25 season on April 10, indicating that the citrus belt (São Paulo and Triângulo Mineiro) harvested 230.87 million 40.8-kg boxes, for a decrease of 0.65 % (or 1.51 million boxes) in relation to the first estimate (May/24), but upping 1.03 % (or 2.35 million boxes) compared to that projected in February/25. In relation to the previous crop, the decrease is by 24.85 %.

Anuga Select Japan 2025 returns to Tokyo Big Sight – A premier global platform for food innovation and international business matching.

Following its highly successful debut in 2024, Anuga Select Japan – part of the globally renowned “Anuga” food trade fair brand – is set to return for its second edition from April 15 to April 17, 2025, at Tokyo Big Sight. As one of the most internationally diverse food and beverage trade shows in Japan, Anuga Select Japan continues to solidify its position as a key event for global industry professionals seeking entry into the Japanese and wider Asian markets.

The inaugural edition in 2024 welcomed exhibitors from 9 countries, with over 86 % of participants coming from overseas—a strong testament to the show’s global appeal and uniqueness within Japan’s food trade fair landscape. This exceptional level of internationality is expected to grow even further in 2025, as the event expands its offerings and reach.

Anuga Select Japan 2025 will once again be held in conjunction with several prominent co-located exhibitions, including the internationally acclaimed ISM Japan (International Sweets and Snacks Trade Fair), FABEX Tokyo, Premium Food Show, and ProWine Tokyo. This combined format creates a powerful synergy, drawing a diverse audience of food and beverage professionals from across the globe and offering a comprehensive overview of current industry trends and innovations.

In response to the increasing global focus on health, sustainability, and ethical food production, this year’s edition will spotlight cutting-edge categories such as Organic and plant-based products, Nutritional supplements and functional foods, Eco-friendly packaging and sustainable supply chains.

As Japan continues to address the challenges of a super-aged society, the demand for products that promote longevity and wellness is growing rapidly. Anuga Select Japan 2025 will serve as a critical hub for discussion and exchange around these topics, particularly within the East Asian region. By facilitating meaningful connections between global suppliers and local buyers, the show will play a vital role in advancing food innovation and creating new business opportunities.

Organised under the esteemed Anuga brand by Koelnmesse, in partnership with industry leaders and regional stakeholders, Anuga Select Japan 2025 is poised to become an unmissable event for anyone involved in the future of food.

New season, new flavour, new non-carbonated way to refresh this spring

Raspberry Dragonfruit is Happy Thursday’s bold spin on the hottest flavours trending with 21+ Gen Z drinkers. Inspired by top-selling non-alcoholic refreshers, Raspberry Dragonfruit taps into a growing demand among new legal-aged drinkers who crave the flavours they know and love from their favourite fruity coffee-house beverages.

Dragonfruit-flavoured beverages have experienced a 111 % increase on menus over the past four years¹, showcasing the growing popularity of this flavour. So get ready for a spring refresh because Happy Thursday’s Raspberry Dragonfruit is here, vibrantly coloured and packing a bold 4.4 % ABV in every sip. Bursting with tropical raspberry dragonfruit flavour, this refreshingly smooth spiked refresher is ready to be this season’s go-to sip!

The bubble-free trend isn’t going anywhere, driven by the shifting preferences of today’s new wave of drinkers. Many consumers say that carbonated drinks make them feel bloated, leading to discomfort, which is a main driver in the demand for smooth spiked refreshers over fizzy seltzers.

Since its 2024 launch, Happy Thursday has redefined non-carbonated spiked refreshers with bold, fruit-forward flavours made for any day of the week. Because with Happy Thursday, why wait for Friday?

Consumers 21+ can spring into Thursday with the new Raspberry Dragonfruit, available in the U.S. in 12-oz. packs, by visiting www.drinkhappythursday.com.

¹Source: Datassential Menutrends 2024

More and more people around the world are turning to food and beverages that offer them functional added value and are tailored to their personal needs. This growing demand is also reflected in a survey conducted by Innova Market Insights: 42 % of respondents said that a product’s health benefits were a key quality criterion for them. According to the survey, one in five is willing to pay more for functional ingredients that address specific health issues (Innova Market Insights: Global Ingredient Trends 2025).

How manufacturers score in the marketplace

This opens up a wide range of innovation opportunities for food and drink manufacturers. By highlighting certain ingredients on the packaging, the functional added value of a product can be better communicated and health-conscious target groups appealed to. The micronutrient experts at SternVitamin help manufacturers to develop innovative products that are tailored to specific target groups and at the same time enable health claims to be made. Based on nutritional trends, the company develops customized micronutrient premixes that reflect current market demand in line with trends.

Personalised nutrition as a key topic

Personalised nutrition was highlighted as one of the key themes in Innova’s Nutrition Trends 2025 study (Innova Market Insights: Top 10 F&B Trends 2025). “Consumers are increasingly attaching importance to products that are specifically tailored to their stage of life or their specific health needs. This applies to dietary supplements as well as to food and beverages,” explains Anna Schäfer, Junior Product Manager at SternVitamin. SternVitamin’s focus is particularly on women’s health. Hormonal changes during pregnancy and menopause mean that women of different ages and stages of life want to actively support their bodies. With premix solutions such as SternWoman 45+, which contains plant extracts such as green tea and blackcurrant extract in addition to various vitamins and minerals, SternVitamin supports interested companies from idea generation to product development.

From nutrition trends to functional products – focus on micronutrients

As Innova’s nutrition trends show, there is growing interest in a wide range of health trends, and increasingly in products with functional added value. With an annual growth rate of 6.4 %, this trend is also reflected in the market for new products enriched with vitamins and minerals (Innova Market Insights, CAGR 2020-2024).

The “beauty from within” trend represents a holistic approach to health that aims to enhance beauty from within. For example, vitamins such as A, C and E are important for a strong skin barrier, while various B vitamins are important for beautiful and healthy hair.

In addition to physical health, consumers are also interested in mental health. Globally, 36 % of respondents cite mental and emotional wellbeing as a primary health goal (Innova Lifestyle & Attitudes Survey, 2024). In line with this, SternVitamin has developed the Matcha Wafer Snack with the SternPowerUp premix, which supports cognitive performance with a blend of B vitamins, vitamin C, zinc and matcha powder, and can reduce the occurrence of fatigue.

The gut is also increasingly becoming the focus of health-conscious nutrition. Scientific research shows that a healthy microbiome is essential for the immune system, digestion, and even mental wellbeing. Manufacturers offering innovative solutions for holistic gut health are thus tapping into another growing market segment. Anna Schäfer: “With SternGutFeeling, SternVitamin has an innovative premix solution consisting of short-chain fructooligosaccharides, vitamins C, D, E, zinc and selenium in its portfolio, and supports manufacturers in product development with scientific expertise in micronutrients.”

GNT has passed the halfway mark in its mission to reduce carbon intensity at its EXBERRY^® colour factories by 50 % over the course of the current decade.

Based on volume of product sold, GNT cut carbon emissions at its production sites in the Netherlands, Germany, and United States by 26 % between 2020 and 2024. This achievement is particularly significant in light of the company’s growth during the same period.

Global sales for plant-based EXBERRY^® colours have increased more than 50 % since 2020. Under normal circumstances, such growth would have driven a substantial increase in total carbon emissions due to increased production demands. However, by improving efficiency and investing in sustainable technologies, GNT has been able to keep overall emissions in check.

GNT’s new sustainability report reveals there has been strong progress toward many of the 17 sustainability targets it is working to achieve by 2030.

Water efficiency at its factories has improved by 30 % compared to 2020, which already surpasses the original 20 % goal. The company is also committed to ensuring every contract farmer growing fruits, vegetables, and plants for EXBERRY^® colours enrolls in sustainable agriculture training programs. By the end of 2024, 80 % had achieved the level of FSA (Farm Sustainability Assessment) Silver or Gold.

In addition to its environmental aims, GNT’s targets include measures to benefit people throughout the EXBERRY^® value chain. In 2024, the lost-time accident rate at the factories fell to 25 % below the industry average. The company also helped organise a three-day leadership training program in Peru as part of its commitment to supporting social livelihood projects in its sourcing areas.

Hendrik Hoeck, CEO at GNT Group, said: “We are proud to say that we are still delivering on our ambitious plans to protect people and planet while achieving significant global growth. Our 2024 report underlines our continued determination to lead the food colouring industry on sustainability and ensure that GNT is in a position to thrive for generations to come.”

GNT secured an EcoVadis gold medal last year for its environmental and ethical activities, with its score placing the company among the top 3 % in the food manufacturing industry.

It is now working on plans to go even further in 2025. With GNT on track to meet its CO₂ targets at its factories, the top priority going forward is to reduce indirect emissions from throughout its wider value chain.

Rutger de Kort, Sustainability Manager at GNT Group, said: “We have made excellent progress at our production sites and now need to work with our suppliers to achieve reductions in other areas. This is more challenging as these emissions are outside our direct control, but our closely managed supply chain gives us a real advantage and we are developing plans to address the biggest hotspots.”

In line with its commitment to transparency, GNT secures independent verification for its emissions data. It also offers its customers Product Environmental Footprint information across scopes 1, 2, and 3 for EXBERRY^® colours.

Rutger de Kort added: “Trust is hugely important to us. This is why we publish independently audited Greenhouse Gas Verification Statements and provide our customers with the data they need to make informed decisions about how to optimise their recipes.”

To read GNT’s ‘Sustainability report 2024,’ visit: https://exberry.com/en/sustainability-report-2024

MycoTechnology, Inc., has announced that its new ClearHT^™ natural flavour has received Generally Recognised As Safe (GRAS) status from the Flavour and Extract Manufacturers Association (FEMA) for use as a flavour with modifying properties (FMP) in multiple food and beverage categories.

Discovered from the honey truffle, a unique species of fungi with a rich history of use, ClearHT^™ natural flavour is the newest addition to MycoTechnology’s portfolio of innovative taste solutions. At low inclusion levels, it enhances flavours such as citrus and caramel, and offers new ways to modulate sweetness, helping to address continued consumer demand for better-tasting, healthier products. It will be available for use in markets that recognize FEMA GRAS determinations by early 2026.

“Achieving FEMA GRAS status affirms the safety of ClearHT^™ natural flavour and opens new opportunities in many regions,” says Sue Potter, Ph.D., Vice President, Global Regulatory Affairs at MycoTechnology. “This is a significant milestone in our efforts to expand the availability of our ingredient solutions to global markets.”

Jordi Ferre, MycoTechnology’s CEO, adds, “We are proud to introduce ClearHT^™ natural flavour, our latest innovation in MycoTechnology’s line of transformative ingredient solutions. Our team has continued to demonstrate exceptional progress in scale-up, safety validation, and applications development in preparation for commercial availability. This approval marks another important step in our mission to promote healthier, better-tasting food and beverages.”

Maison Perrier introduced Maison Perrier Chic, the brand’s first-ever line of premium flavoured sparkling beverages that reimagines classic cocktails into non-alcoholic delights. Blending fan-favourite flavours with Maison Perrier signature grand bubbles, Chic offers a refreshing twist on French sophistication – no spirits needed.

Crafted in collaboration with a distinguished French bartender from one of the World’s 50 Best Bars, Chic mixes real fruit juice and natural flavours with the iconic grand bubbles of Maison Perrier, adding a splash of French flair to your sip. Whether unwinding after a long day, hosting a chic soiree, or savouring a stylish nightcap, Chic delivers an elevated cocktail-inspired experience in every can.

For only 30 calories or less per can, Maison Perrier Chic serves up four flirty flavours inspired by classic libations:

• Daiqui’red Flavoured Sparkling Beverage, a twist on the beloved frozen classic, the Daiquiri, with vibrant tart fruit and sparkling bubbles.
• Peach Spritzer Flavoured Sparkling Beverage, a juicy peach delight with a crisp finish puts an effortlessly chic spin on a Bellini.
• Piña Fizz Flavoured Sparkling Beverage, reminiscent of the fan favourite Piña Colada, a coconut and pineapple fusion of flavours that transports tastebuds to paradise.
• Citrus Fizz Flavoured Sparkling Beverage, a reimagined take on French 75. Bright, zesty lemon flavour and a crisp bubbly finish.

Maison Perrier Chic Citrus Fizz Flavoured Sparkling Beverage will be exclusively available at Whole Foods, while the other irresistible flavours will soon grace retailers in the U.S., including Amazon, beginning this April. With an MSRP of USD 5.99 for a 4-can pack, it’s the perfect opportunity to indulge in a little sophistication.

Elopak has published its 2024 annual report, highlighting record-breaking revenues and significant progress in the areas of planet, profit, and people. This demonstrates the company’s commitment to its revised strategy, ‘Repackaging tomorrow,’ and its ambition of becoming a EUR 2 billion company by 2030.

Elopak intends to double revenue by 2030 through its reshaped strategy, ‘Repackaging tomorrow’ which sets out three priorities: realising global growth, strengthening leadership in core markets, and continuing to leverage the plastic replacement shift across a variety of product segments.

“2024 has been the year in which we have launched a revised strategy, manifested our foothold in new segments and started the construction of our new production plant in the United States,” stated Thomas Körmendi, CEO at Elopak.

Elopak’s 2024 annual report details the company’s latest progress and important milestones across the key areas of people, planet and profit.

• People: In 2024 the company invested heavily in its people as well as its infrastructure. Elopak not only welcomed the highest number of new recruits but also strengthened several competence areas, including R&D and sustainability, and onboarded additional new colleagues who will manage the new production plant in the United States.
• Planet: The company’s strong performance in 2024 was underpinned by its continued dedication to making progress on key areas of sustainability. Notably, Elopak reduced its direct CO2 e emissions by 37 % from a 2020 baseline, as it works towards achieving a 42 % reduction by 2030 and net zero by 2050, validated by the Science Based Targets initiative (SBTi). Also, the company managed to reduce the average carbon footprint per carton by 29 % compared to 2014.
• Profit: 2024 was defined by a strong financial performance including reported record-breaking revenues. Revenues grew organically by 2.2 % to EUR 1,157 million, EBITDA margin was 15.2 % and the leverage ratio at year end was 2.1x. Our commitment to realising global growth is already well underway with the company having sold a record volume of 16 billion cartons last year.

GEA is investing twelve million euros in the British company Caldera. Caldera has developed electric Storage Boilers that can store electricity in the form of heat that can be extracted on demand. The product is suitable for a wide area of applications. GEA sees it as an important element within holistic concepts for decarbonising process heat demand between 100 and 200 °C, which is typical for many industrial processes.

Decarbonisation of industrial process heat: GEA heat pumps and Caldera Storage Boilers are complementing each other

GEA combines its process and heating expertise to develop systems to reduce energy consumption, reuse energy and upcycle waste heat streams in customer sites. Heat pumps are a key enabler for the decarbonization of process heating in industries such as food manufacturing, dairy production, breweries, distilleries and the pharmaceutical sector.

By combining GEA’s heating solutions with Caldera’s innovative storage boilers, it is possible to offer an affordable and reliable way of providing industrial customers with all-electric – and therefore low-carbon – heat. A combined system joins the benefits of a highly efficient heat pump with the flexibility and fast response time of a storage boiler. This allows for the efficient decarbonisation of steam networks with varying demand profiles that are typical across a broad range of industries.

Döhler North America is expanding its presence with the strategic acquisition of Premier Juices, strengthening its offerings in natural fruit-based products and solutions. This move further enhances Döhler’s ability to support its growing customer base across the beverage, food, and life science & nutrition industries with a broader portfolio of products and services. It also reinforces Döhler’s position as the leading science-based and technology-driven natural ingredients platform shaping the future of nutrition and longevity.

Enhancing capabilities to benefit customers

Döhler North America’s portfolio includes natural flavours, colours, and health ingredients, along with a wide range of plant-based products, ingredient systems, and end-to-end solutions. Premier Juices’ expertise and portfolio of fruit products – including lemon, lime, mango, passion fruit, pineapple, guava, cranberry, grapefruit, apple and more, enhance Döhler’s established leadership in the market and the ability to deliver a broader and more comprehensive offering.

By integrating Premier Juices’ blending, packaging and quality control solutions, Döhler North America expands its capabilities with tailored formats for the food, beverage and life science & nutrition industries, as well as foodservice and private label businesses.

With access to an enriched product portfolio, enhanced warehousing, and superior technical support, customers now have greater opportunities to develop successful products and unlock new market potential.

A strategic step in U.S. market expansion

This acquisition further solidifies the market presence of Döhler North America by adding strategic operations in Delaware – a key logistics hub improving supply chain efficiency. With optimised distribution networks, Döhler North America is positioned to provide even greater service reliability and flexibility to customers across the region.

With this expansion, Döhler North America reaffirms its commitment to developing and delivering natural products and integrated solutions that meet customer needs and evolve with consumer preferences.

Riedel, a leading juice producer in the Netherlands, continues to drive innovation in sustainable packaging by transitioning its Van de Boom syrup range from metal cans into SIG carton packs made of the packaging material SIG Terra Forest-based polymers. 95 % of this SIG carton packaging material is forest-based – including polymers linked to forest-based renewable materials via a mass balance system.

All three key raw materials of the packaging material come from certified responsible sources via mass-balance systems: paperboard is from FSC^™-certified forests and other controlled sources; forest-based renewable polymers are certified according to ISCC PLUS; and an ultra-thin layer of aluminum which protects against light and oxygen is covered by ASI (Aluminium Stewardship Initiative) certification. It reduces the already low carbon footprint of standard SIG packaging material further by up to – 43 %¹, as a result of the substitution of fossil polymers with mass-balanced forest-based polymers made from tall oil – a by-product of paper manufacturing. They are a move away from conventional fossil-based polymers.

Compared to other packaging substrates, e.g. made purely from metal or plastic, SIG carton packs offer a best-in-class carbon footprint based on their high share of renewable raw materials and their light weight².

The move from cans to carton underscores Riedel’s strong commitment to reducing its environmental footprint by progressively converting the majority of its portfolio into SIG carton packs. Beyond the packaging evolution, Riedel ensures that its fruit syrups maintain their exceptional quality. The syrups contain 85 % fruit – according to Riedel the highest fruit content in the Dutch syrup market. Now, with no added sugars, they offer a healthier choice for consumers. In addition to the fruit syrups, Riedel is introducing unique green iced tea syrups in two fruity flavours in aseptic cartons, boasting reduced sugar content and fewer calories.

Riedel’s journey toward more sustainable packaging began in 2018 with the move of CoolBest and Appelsientje into SIG carton packs made of SIG Terra Forest-based polymers packaging material. This milestone laid the foundation for expanding the use of more sustainable packaging materials across its portfolio in the following years. In 2022, Riedel demonstrated bold leadership by replacing small PET bottles with SIG Smile carton packs, achieving a remarkable 75 % reduction in CO₂ emissions³.

“At Riedel, we believe that every step toward a more sustainable and healthier future counts. Transitioning our Van de Boom syrup range to carton packs with SIG’s innovative packing material not only allows us to significantly reduce our environmental impact but also enables us to offer healthier choices for consumers. With our new low-calorie syrups containing less sugar, we continue to provide high-quality products that align with evolving consumer preferences.”, said Julie van Bergen, Brand Manager at Riedel.

¹based on an independent ISO-compliant life-cycle assessment for SIG PremiumBloc in the Netherlands: https://go.sig.biz/l/251992/2024-06-07/7rbys4/251992/1717756941Oq0kjuGc/SIG_Terra_Alu_free_Forest_based_polymers_in_SIG_PremiumBloc_and_SIG_Ma.pdf%202
²based on independent ISO-compliant life-cycle assessments available at: https://www.sig.biz/en/sustainability/life-cycle-assessments
³according to an LCA commissioned by Riedel: https://www.riedel.nl/lca-deel-a/

One of the world’s largest cocoa and chocolate manufacturers, Altinmarka, has launched a food & beverage product line made from upcycled cocoa fruit. The new range, Cacaonly, uses the natural sweetness of the cocoa fruit, eliminating the need for refined sugar.

At the heart of the Cacaonly range is the Cacaonly chocolate, a fruity and intense dark chocolate that is 100 % sweetened with dried cocoa fruit pulp. With production facilities in Europe and Turkey, Cacaonly chocolate is available as a couverture for global industry chocolate makers, and as a bar for consumers through Kahve Dünyası in Turkey.

Kahve Dünyası, a cafe chain with over 250 stores across the globe and a subsidiary of Altinmarka, has launched the Cacaonly beverage in Turkey. This iced drink is made with cocoa fruit juice, which gives it a tropical and lychee-like taste. The low-calorie drink has no added sugar, additives, or preservatives. A powdered-inspired version of the drink has also been launched by Altinmarka.

With the versatility of cocoa fruit as a sweetener, textural element, and sustainable ingredient in foods and beverages, Altinmarka is set to expand the Cacaonly product line, introducing more offerings.

To source its cocoa fruit ingredients, Altinmarka partners with Koa, a Swiss-Ghanaian scale-up that works with over 5,000 smallscale farmers in Ghana. By upcycling cocoa fruit pulp, Koa pays farmers in Ghana an additional income stream from cocoa, which farmers use to invest in their farms and improve their livelihoods.

‘Cacaonly is a testament to the power of partnership,’ says Anian Schreiber, CEO and Co-Founder of Koa. ‘By unlocking the full potential of the cocoa fruit, we’re proving that innovation and sustainability don’t have to be at odds—they can go hand in hand. Together with Altinmarka and Kahve Dünyası, we’re not just making chocolate and beverages; we’re rewriting the playbook for the cocoa industry—one that lifts farmers up and creates a more delicious, responsible future for all.’

Cacaonly is now available for the industry through Altinmarka.

The upward trend for tahiti lime values, which has been verified since carnaval in Brazil, was interrupted in late March. The price average for the tahiti lime in the last week of March was at BRL 29.60 per 27.2-kg box, for a decrease of 6.15 % compared to that in the week before.

Players surveyed by Cepea say that the decrease is related to the supply of small-sized fruits, which has been higher than expected for the in natura market. This scenario pushes away consumers at supermarkets.

High-quality fruits, in turn, have been mainly allocated to exports. The price average of shipped fruits is at BRL 40.00 per 27.2-kg box in late March, a level that has been observed since the beginning of the month and it is higher than in January (BRL 30.00/box) and in February (BRL 35.00/box).

Data from Comexstat indicate that, in 2024, the income obtained with exports of lemons totaled USD 196.15 million – that verified for mango (USD 350.3 million) continues the highest income among fruits that Brazil exports. It is worth noting that the income registered with exports of lemons in the partial of this year is already higher than that observed in January and February 2024.

Orange market

Due to the fact that early fruits were hitting the market in late March (such as westing, rubi and hamlin), values of in natura oranges dropped in São Paulo state. The price average for pear oranges in the last week of March was at BRL 98.51 per 40.8-kg box, downing 3.15% compared to that in the period before.

UNESDA Soft Drinks Europe, the European trade association representing the soft drink industry, announced the appointment of Andrew McMillin, President of Western Europe Operations at The Coca-Cola Company, as the new President of the association.

Commenting on his appointment, Mr. McMillin stated: “I am honoured to lead UNESDA and represent some of the world’s most loved brands which provide European consumers with great-tasting drinks for all occasions and choices. The soft drinks sector plays an important role in supporting the European economy by providing over 1.8 million direct and indirect jobs, and creating 242 billion euros in value across its supply chain¹. A recent report established the soft drinks industry is leading innovation in the food and beverage industry². During my Presidency I will advocate for enabling EU policies that can further advance our sector’s innovation potential to foster growth, sustainability and resilience for our industry and the European economy.”

Mr. McMillin added: ‘’I welcome the new European Commission’s focus on competitiveness and its commitment to increasing stakeholder dialogue, while keeping environmental sustainability as a cornerstone of its strategy. Now more than ever it is imperative for the EU to implement science-based food policies that support consumers to adopt healthier diets while promoting fairness across the food supply chain.’’

Finally, Mr. McMillin commented: ‘’UNESDA is well-known for being a constructive stakeholder for EU policymakers and I am committed to building on this strong legacy of collaborative policy engagement. I will be working closely with our network of dedicated members and stakeholders, to bring the evolving needs of our consumers and the day to day reality of our operations to the fore in policy discussions, to ensure EU policy making is future proof.’’

Nicholas Hodac, director general of UNESDA, welcomed the new leadership: ‘’I am delighted that Andrew has assumed the presidency of UNESDA, at a time when its membership is growing. I very much look forward to working with him to drive our sector’s actions forward.’’

‘’I would also like to express my deepest gratitude to our outgoing President, Peter Harding, CEO of Suntory Beverage & Food International, for his exceptional leadership and unwavering support during his tenure. Peter skilfully guided us through a very dynamic EU mandate, helping us to strengthen our strategic direction and constructive credentials. As we move forward, we will ensure continuity in this important work to realise our priorities’’, Mr. Hodac noted.

Andrew McMillin is the President of West Europe Operations for The Coca-Cola Company. He is responsible for delivery of the P&L for the company’s full portfolio in the region, which serves over 350MM consumers in 14 countries.

Prior to assuming this role, he was the President and Chief Commercial Officer for Coca-Cola’s North American Operating Unit. Since joining Coke in 2001, Mr. McMillin has held a variety of consumer marketing, commercial and franchise leadership roles including SVP of the Coca-Cola brand portfolio, CMO of the North America Foodservice business, Account leader for Coca-Cola’s Inspire Brands account team, leadership of Coca-Cola’s Walmart / Sam’s marketing team, and oversight of retail shopper marketing function.

Prior to joining Coca-Cola, Mr. McMillin spent six years with the Ford Motor Company in various brand management and sales roles.

Mr. McMillin board experience includes his current chairmanship of the European Soft Drink Manufacturers Association (UNESDA), as well as, non-profit experience with Make a Wish Georgia.

An avid runner, Mr. McMillin just completed the 2024 NYC marathon. He holds a BA from Boston College and an MBA from Duke University’s Fuqua School. He and his wife, Tricia, live in London, UK. They have two grown children, Jack and Meghan who both live in New York City.

¹Source: Market data copyright held by GlobalData PLC. Check out the soft drinks sector’s contribution to Europe’s economy and society here.
²According to the 2024 FoodDrinkEurope Data & Trends Report, the soft drinks sector is the most innovative in the food and drink industry. Explore the full report here.

1.7 billion liters of food in SIG’s sustainable packaging innovations

SIG announced the continued success of its SIG Terra portfolio, with a 15 % increase in sales for SIG Terra packaging materials for aseptic cartons in 2024. The growth is well above the strong 6 % overall revenue growth¹ of the company’s carton packaging and demonstrating the unbroken increase in market demand for sustainable packaging solutions. SIG Terra is SIG’s marker for sustainable packaging innovations, which the company constantly evolves for better.

In 2024 alone, approximately 1.7 billion liters of food were packed in packs made with SIG Terra packaging materials. Since its introduction, SIG has now sold enough packs with SIG Terra solutions to fill around 6 billion liters of food, marking a milestone in SIG’s mission to drive sustainable innovation. Market expansion in Europe and a successful sales ramp-up of the SIG Terra Alu-free + Full barrier packaging material in China further highlight the growing preference for SIG’s even more sustainable offerings. SIG Terra solutions in aseptic cartons accounted for 9.3 % of the food packed in SIG aseptic cartons in Europe – where uptake has remained strong – and 4.1 % worldwide.

Sustainable innovation as strategic pillar

SIG is dedicated to creating a regenerative future. The company continuously strives to actively protect and restore ecosystems, mitigate climate change, improve access to nutrition, cut food waste and accelerate innovation on circularity. To achieve this, SIG focuses on areas where it has the largest impact and opportunities. SIG’s packs are among the most sustainable packaging solutions in each relevant market segment² – and the company is innovating to reduce its environmental impact even further.

By developing innovative, even more sustainable packaging materials, SIG offers industry-leading solutions for customers with significantly reduced lifecycle carbon footprint and environmental impacts2. The SIG Terra portfolio represents SIG’s most sustainable packaging innovations, including aseptic carton packaging materials without aluminum layer, with polymers linked to forest-based and recycled materials through certified mass balance systems as well as recycle-ready bag-in-box and spouted pouch solutions.

With a strong focus on reducing fossil material use and carbon emissions, SIG has set multiple industry benchmarks, including the launch of the world’s first aluminum-free aseptic carton in 2010, with a full-barrier version for wider use with oxygen-sensitive products such as fruit juices, nectars, flavored milk or plant-based beverages following in 2022 and the first recycle-ready bag-in-box for water in 2021.

Sustainable transition without additional investment

As demand for sustainable packaging grows, SIG’s advanced solutions allow food and beverage manufacturers to align with consumer preferences and achieve their sustainability targets. SIG Terra packaging materials without aluminum layer are designed to be compatible with existing SIG filling lines in the market and enable customers to transition to more sustainable packaging options without the need for additional CAPEX.

Commitment to a regenerative future

SIG remains committed to pushing the boundaries of sustainable packaging. With a focus on innovation, SIG continues to refine its portfolio, ensuring that its solutions not only meet but exceed industry sustainability standards. Christoph Wegener, Chief Markets Officer at SIG, underscores this dedication: “The success of our SIG Terra portfolio shows that the demand for even more sustainable packaging solutions is accelerating. At SIG, we are driven by a vision of a regenerative future, and we are proud to support our customers in making meaningful progress in their sustainability targets.”

¹at constant currency
²based on independent ISO-compliant life-cycle assessments available at https://www.sig.biz/en/sustainability/life-cycle-assessments

Califia Farms^®, a leading, premium, plant-based beverage brand in the U.S., is turning on vacation mode with the launch of an all-new product line, Califia Farms Creamy Refreshers. Made with nearly 60 % less sugar than leading fruit juice beverages^*, these new delights bring fans back to Califia’s fruity roots that began 15 years ago. Available in four refreshing flavours like Strawberry Creme and Key Lime Colada, each Refresher combines coconut cream with real juice to provide natural nourishment and Califia’s signature irresistible goodness.

“Over the last 15 years, Califia Farms has loved experimenting with the endless possibilities of plants. Creamy Refreshers is a perfect example of how that innovation unlocked something new, delicious, and fresh,” said Suzanne Ginestro, CMO, Califia Farms. “Today’s consumer embraces mindful indulgences and we’re proud to bring a new little sweet treat to retail shelves.”

Crafted with simple, plant-based ingredients, all four Refreshers have less sugar than leading competitors, are soy-free, gluten-free and have just the right amount of sweetness. Enjoyed best over ice, flavours include:

• Strawberry Creme Refresher: Blends real strawberry juice with coconut cream for a smooth and refreshing delight at any time of day. 9 g of sugar per serving.
• Key Lime Colada Refresher: A bright, refreshing blend of real key lime juice with smooth coconut cream for a satisfyingly creamy taste. 8 g of sugar per serving.
• Piña Colada Refresher: Indulge in the classic and refreshing combination of real pineapple juice with coconut cream for a tropical, plant-based treat. 9 g of sugar per serving.
• Orange Creme Refresher: A sweet, citrusy blend of real orange juice and smooth coconut cream for a perfectly balanced and nostalgic treat. 10 g of sugar per serving.

Refreshers first appeared at Expo West and have a MSRP of USD 5.99 and are available in the U.S. at Albertsons, Target, and Kroger.

The U.S. juice market is expected to reach 3.35B this year¹ with 57 % of consumers purchasing juices in the past year, and nearly two-thirds drinking juice weekly.² Gen Z and millennials purchase the most juice, as evidenced by the cascades of social media moments showing influencers’ fun beverages treats throughout the day. Additionally, as juice consumption rises, so do concerns around ingredients. In fact, sugar reduction claims are the most popular benefit among non-alcoholic beverage launches.³

About Califia Farms (pronounced “Cal-uh-FEE-ahh” like California)
Califia Farms is on a mission to create a future where plants replace dairy, without compromise. Headquartered in Los Angeles, Califia produces innovative, healthy and great-tasting plant-based options. The brand’s wide range of plant milks, creamers, barista products, brewed-to-blend coffees, teas, and juices and are made using the highest-quality ingredients from whole food plant sources. Driven by shifting consumer demands for clean and sustainable products, Califia introduced hugely successful organic options with simple ingredients in 2023. The company continues to reduce its footprint, contributes to resilient agriculture and accelerates the circular economy, through actions like converting to 100 % recycled plastic in all its bottles and working with almond growers to plant organic crops. Founded in 2010, today Califia is one of the leading plant-based beverage brands in the U.S. and has on-the-ground operations in the U.K. with a brand presence in several other countries.

^*Compare 8-10g of sugar per serving in Califia Farms Creamy Refreshers vs. an average of 24g sugar per serving in leading fruit juice beverages.
¹“Juices Market in the United States.” Statista, accessed Feb. 20, 2025, https://www.statista.com/outlook/emo/beverages/non-alcoholic-drinks/juices/united-states.
²Innova Market Insights. (n.d.). Juice market trends in the U.S. Retrieved February 19, 2025, from https://www.innovamarketinsights.com/trends/juice-market-trends-in-the-us/
³GlobalData. (2024). The Sugar Challenge Report 2024: The evolution and future outlook of calorie and sugar reduction in soft drinks. Retrieved from https://www.globaldata.com/custom-solutions/solutions-in-action/sugar-challenge-report-2024-evolution-future-outlook-calorie-sugar-reduction-soft-drinks/

PepsiCo, Inc. announced that it has entered into a definitive agreement to acquire poppi, a fast-growing prebiotic soda brand in the U.S., for USD 1.95 billion, including USD 300 million of anticipated cash tax benefits for a net purchase price of USD 1.65 billion. The transaction also includes an additional potential earnout consideration subject to the achievement of certain performance milestones within a specified period after closing of the transaction.

poppi is a fast-growing functional soda brand that combines prebiotics, fruit juice, and apple cider vinegar to create a deliciously refreshing low calorie soda with no more than five grams of sugar per serving. poppi’s consumer-first approach, cultural cache, and nutritional profile have nurtured a loyal fan base and driven rapid growth. poppi was created by Allison and Stephen Ellsworth, discovered on Shark Tank by Rohan Oza and funded by CAVU Consumer Partners from their initial seed round to today.

The transaction is subject to customary closing conditions, including regulatory approval. Additional terms of the acquisition were not disclosed.

About poppi
poppi is a prebiotic soda brand modernizing soda for the next generation. Founded by husband-and-wife duo Stephen & Allison Ellsworth, Austin, TX-based poppi combines prebiotics and fruit juice to create a deliciously refreshing, mouthwatering low calorie soda with no more than 5 grams of sugar per serving. What originally started as a home-brewed concoction quickly became a farmers’ market favourite turned Shark Tank investment and is now available at major retailers in the U.S. poppi’s brand-first approach, cultural cache, and rapid growth have nurtured an incredibly loyal community, including celebrity fans. poppi is available in 14 delicious flavours – Strawberry Lemon, Raspberry Rose, Orange, Ginger Lime, Watermelon, Cherry Limeade, Grape, Wild Berry, Classic Cola, Root Beer, Doc Pop, Lemon Lime, Orange Cream and Cherry Cola.

The low quality of orange juice and the limited demand due to high price levels have resulted in sharp price drops in the international market in this early 2025. The May/25 contract at ICE Futures dropped 20.6 % in the partial of March and 42.8 % in the accumulated of 2025, at 276.45 cents of dollar per pound on March 12.

Players surveyed by Cepea say that, in early March, the orange sugar/acid ratio was below the desirable for crushing activities. Moreover, the excess of limonin, due to a heterogeneous harvesting, has also been affecting the final product, since it increases the juice bitterness, reducing the acceptance of major consumers, such as the United States and the European Union.

Lower prices at ICE Futures contrast with the current scenario of orange juice stocks. CitrusBR released a report on March 10 indicating that inventories finished 2024 at 351,483 tons (converted to FCOJ), downing 24.2 % compared to 2023 and the lowest amount since the beginning of the series.

As for the domestic market, the low quality at this end-of-season period pressed down values paid by the industry.

Weather

The warm weather and the low volume of rainfall in São Paulo state since mid-February concerned citrus growers in early March. Many of them fear that the weather may affect both orange and tahiti lime in this end of the 2024/25 season and the citrus production in the next crop (2025/26).

Refresco, the global independent beverage solutions provider for Global, National and Emerging (GNE) brands and retailers in Europe, North America and Australia, publishes the Annual Report 2024 of Pegasus MidCo B.V., the entity owning Refresco Holding B.V.

The Annual Report, consisting of the Executive Board Report and the Financial Statements, is available for download on Refresco’s website: https://annualreport.refresco.com/

About Refresco
Refresco is the global independent beverage solutions provider for retailers and global, national and emerging brands with production in Europe, North America and Australia. Refresco offers an extensive range of product and packaging combinations from juices to carbonated soft drinks and mineral waters in carton, PET, Aseptic PET, cans and glass. Refresco continuously searches for new and alternative ways to improve the quality of its products and packaging combinations in line with consumer and customer demand, environmental responsibilities and market demand. Refresco is headquartered in Rotterdam, the Netherlands and has more than 14,500 employees.