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News 29.02.2024

Lithios launches first-ever relaxation beverage infused with lithia

Lithios, a brand at the forefront of health and wellness innovation, in collaboration with the esteemed BrandVault360, formerly Gotham Beverage, introduce its unique range of lithia-infused mineral seltzers to New York City, …

Lithios launches first-ever relaxation beverage infused with lithia
Lithios, available in flavours Orange Mango, Electric Lime and Mixed Berry is now offered in 12-pack configurations (Photo: Lithios)

Lithios and BrandVault360 unveil a new era of mineral seltzers in New York City

Lithios, a brand at the forefront of health and wellness innovation, in collaboration with the esteemed BrandVault360, formerly Gotham Beverage, introduce its unique range of lithia-infused mineral seltzers to New York City, USA. This launch signifies a major step in Lithios’s journey, bringing a new health-focused beverage option to the market and marking the beginning of an expansive distribution plan.

“Our collaboration with BrandVault360 is a pivotal moment for Lithios. We are combining our vision of health and wellness with their 20+ years of market expertise to revolutionise the beverage industry,” said Alexander Genzer, co-founder of Lithios. “This partnership enables us to launch Lithios in 2500 locations across New York City, making our products accessible to a wide audience from the start.”

Lithios’s product line, featuring flavours such as Orange Mango, Mixed Berry, and Electric Lime, offers a unique blend of over 71 minerals, with the added benefit of lithia. Known for its mood-enhancing, neuroprotective, and anti-inflammatory properties, lithia brings a healthful twist to the refreshing seltzer.

This launch is supported by extensive research highlighting the positive effects of lithia in drinking water, including improved mental well-being, enhanced brain function, and overall physical health benefits. Lithios is poised to offer these scientifically supported benefits in a delicious, accessible format.

The initial rollout of Lithios in New York City is just the beginning, with plans to expand into key areas, ensuring that a wider audience can enjoy the unique combination of taste and health benefits.

Lithios, available in flavours Orange Mango, Mixed Berry, and Electric Lime, is now offered in 12-pack configurations and can be found at select retail locations across New York City and online at www.drinklithios.com.

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