The British Soft Drinks Association: Members do not market or promote energy drinks to under-16s

A new study is claiming that there is a link between caffeine and substance use in adolescence.

In response to the research, BSDA Director General Gavin Partington said:

This study contains several significant limitations, as the authors themselves acknowledge. BSDA members do not market or promote energy drinks to under-16s, nor do they sample products with this age group. In addition, energy drinks carry an advisory note stating ‘not recommended for children’.

The BSDA Code of Practice on energy drinks was introduced by and for our members in 2010 and contains a number of stringent points on responsible marketing. We remain committed to supporting the responsible sale of energy drinks.