PEPSI^® unveils a new logo and visual identity, marking the iconic brand’s next era

Pepsi is unveiling a new logo and visual identity system, the first update of the iconic Pepsi globe logo in 14 years. Pepsi will roll out the new look in North America this fall in time for the brand’s 125th anniversary, and globally in 2024, marking the brand’s next era with an eye toward the future. The new design evolves the Pepsi brand to represent its most unapologetic and enjoyable qualities, and will span across all physical and digital touchpoints, including packaging, fountain and cooler equipment, fleet, fashion and dining. Pepsi plays a critical role in achieving the PepsiCo positive sustainable packaging targets and in the U.S., as of 2022, Pepsi has begun to convert all 20oz bottles of Pepsi, including Pepsi Zero Sugar to 100 % recycled PET. The new logo and visual identity pays homage to the brand’s rich heritage while taking a big leap toward the future.