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News 06.10.2022

VOG Products expands its organic range

The South Tyrolean fruit processing company VOG Products has come up with new organic products, for example Demeter-certified juices and purées. Quality is also guaranteed by the source, because the raw products originate solely from the company’s own members.

VOG Products expands its organic range
VOG Products is a trend-setter on the organic market and has continuously been expanding the organic range. (Photo: VOG Products)

VOG Products expands its organic rangeSponsored Post – The South Tyrolean fruit processing company VOG Products has come up with new organic products, for example Demeter-certified juices and purées. Quality is also guaranteed by the source, because the raw products originate solely from the company’s own members.

When consumers are looking for safe, monitored and healthy food, they like to buy organic products. This is also reflected in cultivation: for example, Assomela, the association of Italian apple producers, is forecasting record organic production in Italy this year – 197,402 tonnes and an increase of 4 per cent compared to 2021. The same is true for VOG Products: here, the quantities of organic raw products delivered have doubled in the last three years.

VOG Products is a trend-setter on the organic market and has continuously been expanding the organic range: along with juices, concentrates and purées, – also available in practical small-format packaging such as the “Bag-in-Box” – the South Tyrolean organisation of producers also offers organic-quality frozen fruits, cut and canned fruits.

Compliance with the highest organic quality standard is always guaranteed: following the Bioland partnership and the certification obtained last year from Bio Suisse, the largest organic organisation in Switzerland, VOG Products has recently also become Demeter-certified. Demeter is the oldest organic association in Germany, whose criteria for food processing go far beyond the requirements of the EU Regulation on Organic Farming.

Origin as an additional guarantee of safety

VOG Products expands its organic range
Christoph Tappeiner (Photo: VOG Products)

“Our organic range is diverse – but one thing always remains the same: every product and every package contains our expertise in the organic sector, which has grown over the years,” emphasises Christoph Tappeiner, CEO of VOG Products. “We source our organic raw materials solely from our members in South Tyrol and Trentino. With traceability back to the origin and close monitoring along the entire production chain, we meet the highest safety and quality standards, something that customers and consumers in the organic sector value greatly”, says Tappeiner.

In addition, the sun-drenched hills are an ideal location for the best organic apples. The raw materials come from within a radius of no more than 70 kilometres. The producers are organic farmers by conviction and manage the mostly small family farms close to nature and with a lot of heart. VOG Products is closely linked to the producers, especially since the fruit processing company based in Laives is owned by three organisations of producers from South Tyrol and Trentino and 18 South Tyrolean cooperatives. On this basis there are around 6,000 families of fruit growers, many of whom recognised early on the enormous potential of organic cultivation.

South Tyrol does, in fact, play a leading role in the organic sector at European level: organisations of producers based in the region and VOG Products members VIP and VOG are the largest producers of organic apples in Europe. What is significant is that almost every fourth organic apple in the EU comes from South Tyrol.

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