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Flavours & Ingredients 20.10.2022

New Arla Foods Ingredients concept targets rehydration and restoration

Arla Foods Ingredients has launched a new concept that brings together whey protein and electrolytes, targeting two of the most important sports nutrition goals.

New Arla Foods Ingredients concept targets rehydration and restoration
The clear refreshing RTD beverage solution features Lacprodan® SP-9213, a whey protein isolate that retains its functionality when combined with electrolytes. (Photo: Arla Foods Ingredients)

Arla Foods Ingredients has launched a new concept that brings together whey protein and electrolytes, targeting two of the most important sports nutrition goals.

With fluid loss of just 2 % reducing athletic performance by around 10 %1, and awareness of the importance of replenishing electrolytes growing, rehydration is fundamental to sports nutrition. Science also demonstrates the importance of restoration, with protein intake between sessions driving optimal muscle recovery.2

Unsurprisingly, active consumers are heavily focused on rehydration and restoration, with 43 % looking for added protein in exercise related-products and 28 % favouring those with electrolytes.3

Arla Foods Ingredients’ new ‘Rehydrate and Restore’ concept demonstrates how brands can meet both needs without sacrificing on taste. The clear refreshing RTD beverage solution features Lacprodan® SP-9213, a whey protein isolate that retains its functionality when combined with electrolytes.

Packing 25 g of whey protein into a convenient 500 ml bottle, it allows on-pack claims such as high-protein4, as well as “contains electrolytes”, low sugar and low lactose. With a light refreshing taste, it is optimised for a range of different flavours.

Mathias Toft Vangsoe, Sales Development Manager, Health & Performance Nutrition, at Arla Foods Ingredients, said: “The high-protein and hydration trends are two of the most important drivers in sports nutrition right now – as demonstrated by the popularity of functional waters. This inspirational new concept shows how brands can help consumers simultaneously rehydrate and recover with beverages that contain both electrolytes and high-quality protein. This is a combination that many of our customers have asked us for, and we’re delighted to help them meet two of the biggest needs in the sports nutrition space.”

1James, L. J., et al. (2017). “Hypohydration impairs endurance performance: a blinded study.” Physiological Reports 5(12)
2Kato, H., et al. (2016). Protein requirements are elevated in endurance athletes after exercise as determined by the indicator amino acid oxidation method. PLOS ONE, Public Library of Science. 11.
3HealthFocus® International, Global Trend study, 2020
4EU Regulation (EC) 1924/2006 and 21 CFR Part 101

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