Ad:Heeren
Ads:Current issue FRUIT PROCESSINGWorld Of Fruits 2022Our technical book Apple Juice TechnologyFRUIT PROCESSING Online Special: Instability of fruit-based beveragesFRUIT PROCESSING Online Special: Don’t give clogs a chanceOrange Juice ChainOur German magazine FLÜSSIGES OBST
News 15.09.2022

Tango Apple launches in new, sugar free

Tango is continuing to give the tastebuds in the UK a spanking with the launch of its popular apple flavour in a sugar free format. Tango Apple Sugar Free is the latest addition to the popular range, tapping into the growing demand for sugar free products.

Tango Apple launches in new, sugar free
Tango Apple Sugar Free (Photo: Britvic)

Tango is continuing to give the tastebuds in the UK a spanking with the launch of its popular apple flavour in a sugar free format. Tango Apple Sugar Free is the latest addition to the popular range, tapping into the growing demand for sugar free products. It captures that same great Apple Original taste, sugar free.

The Tango brand has doubled in size in the last five years, becoming the fourth largest brand in the fruit flavoured carbonates category1. Now worth over £61million2, Tango is well placed to continue its growth through sugar free flavours, which currently deliver £25million (+ 54 % vs last year) in value sales3. Tango Apple has a lot of heritage and has seen multiple organic social campaigns asking to bring it back in more pack formats. To satisfy consumer demand for sugar free flavours4 and, as the number one factor when choosing soft drinks is low sugar content5, it is the perfect time to introduce Tango Apple in a sugar free formulation.

Ben Parker, Retail Commercial Director at Britvic commented: “Tango has a proven track record when it comes to new product development with Tango Berry Peachy Sugar- Free the number one new fruit flavoured carbonate in 20226. Tango’s long heritage with the apple flavour and strong taste credentials, mean Tango Apple Sugar Free is well placed to continue this success and drive growth.”

Britvic is a leader in healthier soft drinks and well over 90 % of its brands in the UK are either no or low sugar drinks. Globally, its portfolio contains an average of 25 calories per 250 ml serve, with drinks in its Great Britain market being even lower.

Tango Apple Sugar Free is available in Tesco now and launches from mid-September across the wider market in a range of pack sizes.

1Nielsen IQ RMS, Fruit Carbonates Britvic Defined, Total Coverage, Value Sales, MAT 23.4.22
2Nielsen IQ RMS, Fruit Carbonates, Britvic Defined, Total Coverage Value sales MAT to 23.7.22
3Nielsen IQ RMS, Fruit Carbonates, Britvic Defined, Total Coverage Value sales MAT to 23.7.22
4Lumina Intelligence Channel Pulse, October 2021
5Mintel Soft Drinks Review – UK – June 2021
6Nielsen IQ RMS, Fruit Carbonates, Britvic Defined, Total Coverage Value sales MAT to 23.7.22

<< Back to overview