Ad:SMUCKER'S Online Auction
Ads:Current issue FRUIT PROCESSINGWorld Of Fruits 2022Our technical book Apple Juice TechnologyFRUIT PROCESSING Online Special: Instability of fruit-based beveragesFRUIT PROCESSING Online Special: Don’t give clogs a chanceOrange Juice ChainOur German magazine FLÜSSIGES OBST
News 15.06.2022

Naked Juice launches ‘Blender Breakup’, encouraging smoothie lovers to break up with their blenders

To celebrate National Smoothie Day on June 21st, Naked Juice introduces ‘Blender Breakup.’ The program launched biginning of June to help people end their messy relationship with their countertop blender …

Naked Juice launches 'Blender Breakup,' encouraging smoothie lovers to break up with their blenders
(Photo: Naked Juice)

Participants in the US can Tweet their best blender breakup line for a chance to win USD 621 for National Smoothie Day (6/21) and a year’s supply of Naked Juice

To celebrate National Smoothie Day on June 21st, Naked Juice introduces ‘Blender Breakup.’ The program launched biginning of June to help people end their messy relationship with their countertop blender because, like all relationships, blenders can be complicated and take a lot of work.

Many people buy blenders in the hopes of becoming at-home smoothie pros, but blending smoothies is a real pain. According to a recent survey by Naked Juice, nearly 228 million Americans say they don’t use their countertop blender for one reason or another, many saying it’s too messy, too difficult to clean, or takes up too much space.

The survey also revealed that approximately 112 million Americans regret buying a countertop blender altogether, and more than 109 million Americans who own one said they use it less often than expected*.

Naked Juice is inviting participants to Tweet their best blender breakup line @NakedJuice with #BlenderBreakup and #Sweepstakes to enter to win USD 621 in honour of National Smoothie Day (6/21) and a year’s supply of Naked Juice. With their messy blender relationship behind them, now consumers can enjoy everything they love about a smoothie, with the convenience and delicious taste of Naked Juice.

“We uncovered an interesting tension on social media where people were sharing how they rarely used their blender and experienced epic blender fails when they did,” said Anup Shah, Chief Marketing Officer, Tropicana Brands Group. “Since Naked Juice offers 100 % real fruit and veggie juice smoothies in a delicious convenient format, we knew we could help out.”

Whether smoothie lovers are looking to enjoy the classic flavour of Strawberry Banana, the tropical deliciousness of Mighty Mango, or incorporate more daily greens with Green Machine, Naked Juice’s suite of products offers the delicious benefits of smoothies without the mess.

The Naked Juice Blender Breakup Sweepstakes will run from June 7 through National Smoothie Day on Tuesday, June 21. No Purchase Necessary.

*Source: The Naked Juice Survey was conducted by Wakefield Research among 1,000 nationally representative US adults ages 18+ between April 25th and May 1st, 2022, using an email invitation and an online survey. The data has been weighted to ensure an accurate representation of US adults 18+.

<< Back to overview