Firmenich and Finlays join forces in Europe to help brands capitalize on growth in natural, sustainably sourced tea and coffee solutions
Firmenich, one of the world’s largest privately-owned fragrance and taste companies, and Finlays, a leading supplier of tea, coffee and botanical solutions, …
Firmenich, one of the world’s largest privately-owned fragrance and taste companies, and Finlays, a leading supplier of tea, coffee and botanical solutions, have entered an agreement giving Firmenich full sales rights to Finlays’ European tea and coffee extracts portfolio in Europe, effective immediately.
As a part of this new agreement, Firmenich will focus on commercializing two core parts of Finlays’ extracts business in Europe: its world-leading Cold Brew Coffee portfolio and its Tea Extract portfolio. The Cold Brew Coffee portfolio serves a rapidly growing segment within the European region, and is crafted using a proprietary process which delivers a distinctly smooth, rich flavor experience. Finlays’ Tea Extract portfolio includes The Wellbeing Collection, a range of premium, all-natural tea extracts which are rich in bioactive compounds associated with various health benefits. These extracts are sustainably sourced from Finlays’ own tea farms, with on-site extraction facilities that enable tea leaves to be harvested and extracted on the same day, thereby preserving their fresh flavor and natural bioactive composition.
Under the new agreement, Firmenich is responsible for the full sales process, from commercial relationship to brief management, supported by the Finlays team. The partnership focuses exclusively on Finlays’ ranges of tea and coffee extracts, and covers European markets only.