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News 30.11.2021

Beliv announces acquisition of innovative drinks brand Big Easy, expanding its portfolio in the US

Beliv, Latin America’s fastest-growing bev-tech company with 40 brands in 35 countries, announced that it has completed the acquisition of Big Easy, a leading manufacturer of all-natural, plant-powered probiotic drinks in the US.

Beliv announces acquisition of innovative drinks brand Big Easy, expanding its portfolio in the US
Austin Sherman (left), Carlos Sluman (center), and Alexis Korman (right) celebrate the alliance of their companies (Photo: Big Easy Bucha)

The strategic partnership rapidly expands Beliv’s footprint in the US; new probiotic innovation makes a splash

Beliv, Latin America’s fastest-growing bev-tech company with 40 brands in 35 countries, announced that it has completed the acquisition of Big Easy, a leading manufacturer of all-natural, plant-powered probiotic drinks in the US.

The transaction rapidly expands Beliv’s footprint in the US market and reinforces its commitment to bring exciting new products in high-growth beverage categories to consumers worldwide. Big Easy’s line of wellness-focused drinks will be the first probiotic products in Beliv’s portfolio.

With a manufacturing facility in New Orleans (LA, USA), Big Easy and its approximately 50 employees have built a winning culture centered around innovation, successfully bringing to market trend-forward, easy-to-enjoy beverages with digestive health benefits, including kombucha, functional juice shots, and tepache, a prebiotic pineapple soda with pre-Hispanic roots, which recently debuted in a new 12-oz can in Publix.

“Innovation is key to market growth and to meeting new expectations of consumers across the globe. By adding Big Easy into Beliv’s portfolio, we magnify the strengths and entrepreneurial spirit of both companies to respond to the intense demand for authentic, natural, and sustainable products that focus on functionality, well-being, and nutrition,” said Carlos Sluman, CEO, founder, and partner of Beliv.

Launched in 2014 by Austin Sherman and Alexis Korman, Big Easy delivers authentically crafted drinks with gut-health and immune-supporting benefits to customers who shop at over 3,000 retail accounts and growing in the US, including Publix, Sprouts, Wegman’s, and others. The founders will continue in active roles driving the company’s mission and innovations forward.

“Going big is about to get easy,” says Big Easy founder and CEO Austin Sherman. “We’re fired up to join the diverse and dynamic family of brands at Beliv and see our beverages reach new consumers internationally. Contemplating our brand’s humble origins making one bottle of kombucha at time, the opportunity to bring our products to the world is a dream realized. With access to Beliv’s infrastructure and resources, and new markets to dominate together, we’re confident this partnership will speed our mutual growth.”

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