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News 07.10.2021

Innovative organic juice shots launched by Just Juice It

The new range of organic cold-pressed juice shots from Irish company Just Juice It were created to satisfy the growing desire for plant-based, vegan, healthy functional foods.

Innovative organic juice shots launched by Just Juice It
The beetroot shot has been created with athletes and sports people in mind who have long recognised the advantages of beetroot juice as a performance enhancer. (Photo: Just Juice It)

The new range of organic cold-pressed juice shots from Irish company Just Juice It were created to satisfy the growing desire for plant-based, vegan, healthy functional foods.

The 3 line organic range includes the ever-popular wheatgrass juice and 2 more specialist health shots; a broccoli shot made from 4 day old sprouted broccoli juice and thirdly, a beetroot shot with added broccoli.

The wheatgrass shot is popular because of its chlorophyll content. The broccoli shot is a great source of sulforaphane that boosts anti-oxidants amongst its many other benefits. The beetroot shot has been created with athletes and sports people in mind who have long recognised the advantages of beetroot juice as a performance enhancer. The range will be a valuable addition to the health and wellness market.

Just Juice It ensures that the juice shots are as nature intended by avoiding heat in the preservation process and using high pressure to ensure the juice stays as fresh as the day it was pressed.

Barry Mylett, Managing Director of Just Juice It, comments: ‘We’re really excited to be leading the way in the juice market and delivering juice shots that tick all the boxes; organic, vegan, ultra-healthy with fully recyclable packaging. I love the branding which I helps to show customers that our range is completely natural.”

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