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News 09/06/2018

With the launch of Minute Maid Smoothie Coca-Cola takes an important step into ‘Health & Wellness’ space in India

Taking another step towards its commitment to provide an array of healthy and nutritious beverage choices to consumers, Coca-Cola India expanded its portfolio of Minute Maid by launching Minute Maid Smoothie, a delicious snack that combines the ‘Power of 3’ ingredients …

With the launch of Minute Maid Smoothie Coca-Cola takes an important step into ‘Health & Wellness’ space in India
Made from locally sourced fruits, the product has been designed to suit the Indian palate and cater to the increasing needs of mothers looking for a combination of nutritious goodness and taste. (Photo: Coca-Cola)

Combines the ‘Power of 3’ in a tasty snack for small hunger pangs

Taking another step towards its commitment to provide an array of healthy and nutritious beverage choices to consumers, Coca-Cola India expanded its portfolio of Minute Maid by launching Minute Maid Smoothie, a delicious snack that combines the ‘Power of 3’ ingredients – Fruits, Milk and Nutrients. The launch is a continuation of Coca-Cola India’s efforts to expand its portfolio including, ‘Health and Wellness’. This is a significant addition in Minute Maid fraternity and underlines company’s commitment towards the Fruit Circular Economy initiative.

Made from locally sourced fruits, the product has been designed to suit the Indian palate and cater to the increasing needs of mothers looking for a combination of nutritious goodness and taste. Minute Maid Smoothie is available in Mango & Banana variants, priced at INR 30 for 250 ml.

In the first phase of the launch, the product will be available in Tamil Nadu, Karnataka, Telangana and Andhra Pradesh, followed by other states. In the coming months, Coca-Cola India will also expand the Smoothie range by introducing other popular flavours.

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