Frutarom to launch Frutaceuticals

Exciting formulations to deliver nutraceuticals naturally

Frutarom BU Health is pleased to announce the launch of “Frutaceuticals”^TM, a new fruit-based delivery system combining great flavor enhanced with the benefits of Frutarom’s-branded health ingredients. The fruit-based supplements had its premiere at SupplySide West, Las Vegas, on September 28-29.

The new nutrition delivery concept is based on URC^® (Ultra Rapid Concentration) technology from Taura Natural Ingredients Ltd. (a Frutarom company) and Frutarom’s extensive expertise in bringing together taste and health to create a new form of supplement snack that will appeal to consumers suffering from “pill fatigue.”

According to New Hope Network, there is a growing trend in the US for new delivery systems for healthful ingredients. In the US, two-thirds of gummies (which began as a candy format) sold are as supplements taken by adults who do not want pills or capsules. Pill and capsule alternatives, such as chewables, gummies, liquids, or powders accounted for $13.3 billion (34 %) of the $38.8 billion supplement industry in 2015.

“While gummies are popular, they can be perceived as unhealthful sometimes because of added sugar and gelatin,” says Maider Gutierrez, Director of Marketing for Frutarom Health. “These real fruit pieces allow manufacturers to maintain cleaner labels by using simple ingredients that consumers trust. The new supplement snacks contain branded ingredients, including Neuravena^®, AB-Fortis^®, and Portusana^®.

“Frutaceuticals” is made from real fruit and designed to deliver the taste, texture and goodness of true-fruit chews. “The fruit pieces, flakes, shapes, and pastes are produced using Taura’s URC process to quickly evaporate moisture from heat-sensitive fruits and maintain the raw material’s integrity,” says Peter Dehasque, CEO of Taura. “The fully automated system creates stable products that do not need added sugar, bulking materials, or preservatives.”