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News 07.12.2016

TOP BV at roots of development

The cold-pressed juices of Naturalicious can now also be found on the shelves of Albert Heijn. The fact that this new product concept is sold by the largest supermarket chain in The Netherlands is a nice result of the well executed concept development and product launch.

The cold-pressed juices of Naturalicious can now also be found on the shelves of Albert Heijn. The fact that this new product concept is sold by the largest supermarket chain in The Netherlands is a nice result of the well executed concept development and product launch. The start of which was supervised by TOP bv from Wageningen.

Naturalicious is the first hi-tech health company in the world. The company produces the ‘cleanest’ cold-pressed juices and organic snacks. This summer the first juices were sold in The Netherlands. An excellent achievement, because product- and concept development are often difficult routes in the food industry. After all, only a few of these routes result in a product that actually reaches the stores.

Naturalicious juices are a cold pressing of 100 % vegetables and fruit from their own farms. Raw and fresh, without additives and without heating, but preserved by means of high pressure. Through this new production method nutrients and taste are optimally preserved.

The initial development path of Naturalicious was performed by TOP bv from Wageningen. TOP is a service provider in the field of food design, process development and innovation management. The company is an expert in the use of hi-tech equipment in the development of new concepts for the food industry.

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