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News 17.11.2016

WFSI presents trendy and innovative great-taste solutions

WILD Flavors & Specialty Ingredients (WFSI), a business unit of Archer Daniels Midland Company (ADM), will be on site at Gulfood in Dubai, where it will present new malt creations, popular vegan soy-based drinks, high-juice Fruit&Veggie beverages and still drinks.

WILD Flavors & Specialty Ingredients (WFSI), a business unit of Archer Daniels Midland Company (ADM), will be on site at Gulfood in Dubai, where it will present new malt creations, popular vegan soy-based drinks, high-juice Fruit&Veggie beverages and still drinks.

Taste preferences vary from region to region. One thing that consumers around the globe have in common, though, is that flavor is the most important criterion when it comes to purchasing food and drinks. At the same time, many people see it as more and more important for products not only to be natural, but to taste that way as well. ADM's WILD Flavors & Specialty Ingredients offers products with a wide variety of natural flavors and color concepts to satisfy people's demand for naturalness.

Malt: both traditional and trendy

Consumers in Middle East and African countries often prefer intense flavor experiences. As a result, malt has become a popular foundation for many aromatic beverages. WFSI has responded to this significant trend by creating concepts with varying kinds of malt notes. There is also rising consumer interest in "free-from" products, which is why the portfolio includes gluten-free options – in a light version with an aromatic grape note and as a dark malt beverage, either plain or with a hint of coconut-caramel.

Fruit&Veggie: fruity, juicy, refreshing

New launches among vegetables are on the rise, and they go hand in hand with today's dietary habits. The perfect complement here is beverages with an added portion of vegetables. WFSI's portfolio features delicious fruit&veggie still drinks, such as orange-carrot-mango-ginger, to fulfill the strong interest in health and wellness products. Each kind of drink contains harmoniously balanced amounts of fruit and vegetable juices, and they are also available as low-calorie alternatives. Furthermore, WFSI offers concepts with a high juice content – a blend of 50 percent fruit and 50 percent vegetables – as well as options enhanced with blossoms.

Vegan: new products with a push effect

The demand for vegan foods and beverages is increasing around the globe. In Dubai, manufacturers who want to take advantage of this trend can try out WFSI's new soy-drink concepts. The company's current product palette of vegan power drinks are free of animal products and lactose, contain protein, are energizing, and also have important B vitamins. Last but not least, they have a winningly appetizing flavor profile, such as an aromatic chocolate option.

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