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Filling & Packaging 11.11.2016

Owens-Illinois, Ambev introduce red glass to the world with Skol Beats Secret

Owens-Illinois, the world’s leading glass container manufacturer, has partnered with its customer Ambev to bring the world’s first commercial-scale red glass bottle to the market with Ambev’s launch of Skol Beats Secret.

Exclusive technology developed by the world´s leading glass container manufacturer makes it possible to produce red glass on a commercial scale

Owens-Illinois, the world’s leading glass container manufacturer, has partnered with its customer Ambev to bring the world’s first commercial-scale red glass bottle to the market with Ambev’s launch of Skol Beats Secret.

This powerful, brand-differentiating color innovation is a result of the company’s own advanced research and technological developments, which have enabled Owens-Illinois to produce red glass containers on a large scale for a competitive price.

Brazil is the first country to launch the red glass, which reaches consumers through Owens-Illinois’ strategic partnership with Ambev.

“We are positioned not only as container suppliers, but as true business partners capable of innovating in order to generate value for our clients,” says Rildo Lima, the President of Owens Illinois in Brazil. “We have worked with Ambev on various projects, one of which is their successful Skol Beats line. This is why we are very happy that our first red bottle is linked to the force of this brand.”

The Skol Beats line was developed to convey a modern identity that carries through the design of the bottles to the product they contain. Since the original Skol Beats launched in clear glass, Ambev has continued to add new versions, including Extreme in black glass, Senses in blue glass, Spirit in green glass, and now Secret in red. Each version features differentiated flavors and appeal.

“We believe that adding strategic value for our customers is essential, especially when the economy is facing challenges, as we are currently experiencing in Brazil,” says Rildo Lima. “Our role cannot be solely to offer cost improvements, but also to present new solutions that bring new benefits, whether in the functionality or in the sensory appeal of the product. And color is not just an aesthetic detail. In containers, it protects the contents and intensifies the product’s positioning vis-à-vis the consumer.”

According to Owens-Illinois’ data, companies that invested in differentiated products in the food and beverage markets over 2013-2015 have had an increase in sales of up to 256 %, demonstrating the impact that innovation has on results.

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