For the first time parallel to drinktec 2017 in Munich: PRO FachHANDEL

PRO FachHANDEL, the specialist and order trade fair for the entire German beverage and convenience trade, will be held in Munich for the first time in 2017. It will take place on September 14 and 15 parallel to drinktec (September 11-15, 2017), the world's leading trade fair for the beverage and liquid food industry. The event will occupy Hall B0 and the foyer of ICM on the trade fair grounds in Munich. Collaboration with PRO FachHANDEL perfectly complements the offer of drinktec, which consequently addresses the complete German beverage trade sector and reaches the visitor target groups important for this industry.

The collaboration between drinktec in Munich and PRO FachHANDEL is a win- win situation for both partners. The synergies of the two events will be combined for the benefit of visitors and exhibitors in Munich. drinktec will benefit from the fact that there will be an increase in trade fair visitors from the target group of "specialist dealers" thanks to PRO FachHANDEL. Conversely, drinktec will provide PRO FachHANDEL with the opportunity to establish itself as a platform for the beverage trade internationally and develop further.

As a driving force in the industry, world premieres, innovations and solutions for the beverage and liquid food industry are shown in Munich every four years. The range of drinktec exhibitors covers the entire process chain in the industry. Interesting especially for companies: the latest logistics solutions, the topic of process automation and digital control as well as current trends in ingredients and drink concepts. The areas of product safety & product quality, energy and resource efficiency as well as packaging & packaging materials provide interesting aspects for companies. drinktec is the platform for obtaining information about trends and innovations that the industry is dealing with and will deal with in the future.