Anniversary at Maspex: 80 years of Tymbark – 15 years of partnership with SIG Combibloc
The Maspex Wadowice Group, one of the biggest food manufacturers in Central and Eastern Europe, has reason to…
The Maspex Wadowice Group, one of the biggest food manufacturers in Central
and Eastern Europe, has reason to celebrate this year: the Group’s popular Tymbark brand is 80 years old. Since its beginnings in 1936, Tymbark has become synonymous with fruit in liquid form and love of life.
In the fruit juices and nectars segment, Tymbark brand products reign supreme at the top of the popularity scale among consumers in Poland – and in many other European countries as well. Krzysztof Pawiński, chairman of the board of the Maspex Wadowice Group: “Our Tymbark brand which – in its 80th year, has now reached a remarkable age – is a strong pillar of our global corporate success. To achieve this market position and continue to grow in the future, we’ve invested heavily in our distribution channels and branding, and ensured that our manufacturing facilities are technically state-of-the-art. With the experienced team from SIG Combibloc, we have a reliable partner at our side”.
Tymbark juices and nectars have been available in aseptic carton packs from SIG Combibloc since 2001. To fill the beverages, Maspex now has a total of 10 SIG Combibloc filling machines in operation at three production plants. With these machines, Maspex fills the bestselling Tymbark 100 % fruit and vegetable juices, nectars and juice drinks in combiblocSlimline, combiblocPremium, combifitPremium and combiblocMaxi.
In the soft drinks sector, Tymbark is the best-selling brand in Poland and it was once again at the top of the list in the prestigious ranking of Poland’s biggest brands. The annual ranking has been issued for 12 years by the daily newspaper “Rzeczpospolita”. Among the most valuable Polish brands, Tymbark once again proved to be unbeatable. In the category "The most valuable brand in the soft drinks industry”, Tymbark was named the most powerful beverage brand in Poland for the fifth time.
Krzysztof Pawiński: “We’re very proud of this accolade, and feel it confirms our strategy, which is focused on always offering consumers the highest product quality and inspiring them with product innovations. In addition, we’re very aware of our social responsibility and the responsibility we have in environmental issues, and we have launched relevant initiatives”. One example of this is “From the Backyard to the Stadium – Tymbark Cup”, the largest football tournament for primary school pupils in Europe, in which around 300,000 children take part each year. The event focuses on the health and physical development of young consumers.