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News 19.11.2015

Spotlight On Consumer Needs: GNT To Present Clean Label Solutions At FI Europe

“We eat with our eyes” is an often used saying. In fact, the appearance of food and drinks has a significant influence on…

“We eat with our eyes” is an often used saying. In fact, the appearance of food and drinks has a significant influence on consumers’ purchase decision. When shopping for groceries, especially the colour of a product catches the eye of a consumer and is the first factor that influences the buying decision. At the same time, today’s consumers are keen to buy natural food and beverages that are free from artificial additives such as colourants. A recent global study conducted by market research institute TNS on behalf of GNT Group shows that 60 percent of people worldwide wish for products to be free from synthetic colours.

Does that mean that manufacturers have to choose between vibrantly coloured and natural products? Not at all! From 1st to 3rd December this will be demonstrated by the GNT Group at Food Ingredients Europe in Paris. On stand F10 in hall 7, the pioneer and global market leader in the field of Colouring Foods will be showcasing its latest colour-intensive fruit, vegetable and plant concentrates. They are made exclusively from natural and edible raw materials by solely using gentle physical methods such as pressing, crushing and filtering, fully meeting the needs of todays’ critical and health-conscious consumers.

With its EXBERRY® brand, GNT provides the widest range of Colouring Foods on the market. They are ideal to impart bright and vibrant colour shades to almost every food and beverage category – including confectionery, soft drinks, dairy products or pastries. Experts from the family-owned company will be on site to answer your questions about Colouring Foods, GNT’s global consumer study as well as other relevant topics.

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