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News 16.09.2015

Obi Beverages Launches Obi Probiotic Soda™

New Obi Probiotic Soda™ is on a mission to make healthy choices affordable and fun. Made from live, probiotic water kefir, organic juices and…

New Obi Probiotic Soda™ is on a mission to make healthy choices affordable and fun. Made from live, probiotic water kefir, organic juices and organic stevia, each 12-oz. bottle of Obi contains billions of beneficial probiotics and less than 20 calories with two to five grams of natural sugar, but tastes just like a delicious soda.

Obi is packed full of powerful probiotics: a water kefir ferment with 20 different strains of probiotic cultures. This unique blend delivers the added benefits of a “symbiotic ferment” – cultures that work extra hard as a united group to produce beneficial compounds like organic acids, vitamins and enzymes that can help to support digestive and immune health. Obi is certified USDA organic, certified non-GMO, gluten-free, vegan and paleo, and contains 20 to 40 percent of the recommended daily allowance for Vitamin C.

Each of the four Obi flavors – Organic Root Beer; Tart Cherry Vanilla Bean; Valencia Orange & Grapefruit; and Meyer Lemon & Lime – is stevia and fruit-sweetened. Obi Founder and Product Developer Ben Goodwin and his team of organic chemists, microbiologists and flavor experts spent two years developing their own proprietary organic stevia blend with no bitter aftertaste, no GMOs and no corn products (erythritol).

Obi has partnered with beverage incubator LA Libations to launch the product on both coasts in the USA, with new stores being added each month. The price for one 12-oz. bottle is about $2-$3.

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