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News 19.08.2015

Suja Juice Announces Minority Investment Deal With The Coca-Cola Company™

Suja Life LLC. (Suja), named the #2 Most Promising Company in 2015 by Forbes, is pleased to announce an investment and distribution…

New Investments Unlock Growth Opportunities for One of the Nation's Leading Cold-Pressured, Organic Juice and Smoothie Brands

Suja Life LLC. (Suja), named the #2 Most Promising Company in 2015 by Forbes, is pleased to announce an investment and distribution partnership with The Coca‑Cola Company. Coca-Cola's minority investment will increase the availability of Suja, moving the brand closer to achieving its mission of democratizing organic, cold-pressured juice. The Coca‑Cola Company will also begin distributing Suja through the Odwalla chilled direct store delivery system. In addition, the Merchant Banking Division of Goldman Sachs has made a minority investment in Suja. The closing of these deals provides Suja with the expertise and accessibility to further increase product distribution and operational efficiencies, as well as the ability to expand its manufacturing facilities to increase capacity in response to growing demand.

Suja has experienced unprecedented growth in the natural foods and conventional channels, quickly rising in ranks to become one of the most popular cold-pressured juice brands in the USA. However, since day one, the company's mission remains the same as it is today – to democratize the best quality juice, with the goal of getting organic, non-GMO, cold-pressured juice in the hands of as many people as possible. The brand's first step in realizing this mission was the launch of Suja Essentials™ – the first USDA organic, non-GMO, cold-pressured juice available for less than $4. In Suja's second step toward completing their brand mission, they realized the need to partner with a large and expert organization like The Coca-Cola Company to help provide additional support, specifically as it pertained to distribution, efficiencies and capacity expansion.

The benefits of the partnership with The Coca-Cola Company and the Merchant Banking Division of Goldman Sachs will quickly be evident to consumers as they begin to see Suja in even more places. Behind-the-scenes, Suja will continue to innovate and push boundaries within the health & wellness space while remaining committed to its promise to consumers. Suja's juices and smoothies will always be USDA Certified Organic and Non-GMO Project Verified, and will always be cold-pressured using High Pressure Processing to kill any harmful bacteria and preserve maximum nutrition and taste. Suja will never compromise on the quality of its ingredients, delivering convenient nutrition in each and every sip, and all juices and smoothies will be free of artificial and natural flavorings, preservatives, additives, and artificial ingredients. Throughout this all, Suja remains thankful to their loyal fans who have consumed over 40 million bottles since the brand launch.

Piper Jaffray & Co. was the advisor to Suja and the sole advisor on the transaction. The Giannuzzi Group, LLP served as legal counsel to Suja through the transaction and continues to be the company's legal counsel.

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